Top 7 Mobile App Design Trends You Should Know in 2022
“If you think good design is expensive, you should look at the cost of bad design” - Dr. Ralf Speth, CEO, Jaguar Land Rover This quote makes it clear that a good design helps businesses seamlessly outperform their competitors. As per a study conducted by Design Management Institute, those placing focus on this area (design), observed the presence of 50% more loyal customers. Thus, it is enough to depict that the same as a lot of scopes, particularly in the mobile apps that are conceived by a business. In other words, it is extremely crucial to place focus on the mobile app design. It will help not only ensure that maximum customers remain attracted to the solution. Simultaneously, it will also give way to helping the app particularly to work as seamlessly and as flawlessly as possible. In the lines below, I will explain this area in more detail. So let’s begin.
Significance of Mobile App Design Have a look at this image below.
Image source: techmagic.co Looking at this image, you can understand the overall profitable scope that a mobile app has for a business. It includes the percentage of customers that make use of apps daily. These figures make it clear that if an app is successful, it is natural, that the design is intuitive and interactive too. In other words, with the percentage of intuitiveness and interaction being high in an app, the app will capture maximum users in a short time. Therefore, it becomes crucial first and foremost to understand that the mobile app design needs to be as simple as possible. The same will help the app in a wide array of ways. I will explain the same to you in detail in the lines below. Before that, I would however want you to take a look at this image below.
Image source: invisionapp.com
The above image helps you to understand the percentage of uninstalls that take place for an app as a result of bad design. It also makes it easy to gain insight into the overall revenues that a mobile app can make as a result of incorporating a good design strategy. It provides them with the following benefits.
Keeps users engaged with the app as a result of it not possessing any bugs or anomalies to name a few. Intuitive functionality becomes easy to deliver with a well-designed app. In other words, if the interface is interactive; users can seamlessly navigate through the app and perform the functions that they wish to perform through it. Helps businesses to seamlessly grow their user base thereby making it simpler for them to earn more profits in a short time.
Having an idea of these benefits; I am sure you can understand thus how crucial the element of mobile app design is for the success of a mobile app. It is however important to add here; that mobile app design cannot be stagnant in one place. Developers need to keep knowledge of the current trends so that the design is as unique as possible. So without much ado, let me present you with the mobile app design trends for 2022 that would help your app attract the attention of a maximum percentage of users.
1. Split Screen Design
Image source: techmagic.co Old is gold. This saying goes true for the split-screen design trend. Though a popular trend currently, its relevance has grown at a healthy percentage, especially in recent years.
This is due to the support it provides the app in achieving high effectiveness. In other words, while interacting with the app, users can easily choose what they want from the split-screen. You can observe this trend used in Uber and many popular driving apps. It helps users gain access to details related to the trip, making it easy to obtain this information.
2. Motion and Animation Design
Image source: appssemble.com This is another trend that developers should know about. This is a result of the communicative elements present within it. Explaining this in more detail, motion and animation design act as a savior for apps in terms of helping them in providing subtle feedback for micro-interactions. This goes on to help seamlessly capture the attention of users. It simultaneously also will go a long way in ensuring that the usability of the app keeps growing. All this will help your app to gain more users thereby helping you gain a good amount of visibility in the long run.
3. Face ID
Image source: fireart.studio I am sure you must be aware of Face ID technology. If not, it is a technology that empowers users to place a glance at the screen of their mobile device. As soon as they do that, the screen gets unlocked. Though coming into prominence in 2017 for the first time, this technology now gets used by almost all mobile apps. It goes a long way in enhancing the level of security in an app particularity. This is to ensure the users feel more secure while using it.
4. Augmented Reality
Image source: fireart.studio See how augmented reality within UI makes the design look more interactive? This trend is therefore worth keeping knowledge. It will help the user interact seamlessly with the app; use the products or services present within. Hence, altogether, it will help users understand if they should go ahead and avail of services from the app or not. Thus, you need to make use of this trend in 2022. it will help generate more sales and attract more leads which in the end will prove a really good business proposition.
5. Illustrations
Image source: fireart.studio Illustrations are another mobile app design trend that you should know of. This will support you in setting your business apart and help you seamlessly demonstrate your brand. It will simultaneously also help convey the message that you want to with utmost clarity and simplicity. It will also help you to achieve these areas
Speeds up user interaction with the approach Eases decision making
Note: To achieve this, you need to keep the focus on one style alone. This will help users gain awareness of the design you use, thereby enhancing their recognition power seamlessly.
6. Unusual Typography
Image source: bootcamp.uxdesign.cc Are you someone who believes that going the extra mile is what it takes to stand out? If yes, unusual typography is what you should use in your app. It will help your app to stand out among other apps, and ensure that more users get attracted to your app. Therefore, try to play around with fonts as much as possible. This will help to capture the attention of users in no time. However, it is important to keep the typography as responsive and as readable as possible. This will help ensure that your users remain attracted to your app for a long period.
7. Futuristic Colour
Image source: dribbble.com Look how attractive the app appears as a result of these colors. It helps to make it appear more attractive. Hence, make use of this trend to build a killer mobile app design. This will help the app capture the attention of users for a significant time. Simultaneously, it will also enhance the overall user experience. These two simultaneously will help the business to gain a wider user base and maximize their ROI side-by-side. Apart from the trends mentioned above, you can also use these within your mobile app design. This will give your app a standout appearance, make it easy for the app to capture the attention of a maximum percentage of customers, and earn a good ROI.
Dark Mode as per the Apple Developer Forum had users preferring this. Therefore, it is, in fact, quite helpful! It would not only help your app to appear trendy. Also, it will assist the user to prevent strain on their eyes while operating the app.
Voice interaction to improve the overall user experience. Utilized already by Siri, and Alexa, this trend will help users seamlessly interact with the app, get quick assistance, etc.
Additionally, you can include these trends for those users who may be specially abled.
Try to avoid including precise tapping within the website or app elements. Create image maps. Use relevant size texts so that information is easy to process. Use ALT text within the image for those with vision-related difficulties.
Ending Words Business growth relies upon the perfect use of new trends. With mobile apps capturing the market, it becomes easy to predict the relevance of design. In fact, the design needs to be as intuitive as possible to ensure users' attention for a long duration. It thus demands the inclusion of some trends as well. This will enhance the appearance and make the app more visually appealing. Thus, if you want your app to drive maximum ROI, make sure you know the trends that would help achieve this seamlessly without facing any obstacles.