SENSSSE WEB 3.0 JAN 6, 2015
WHO ARE WE BRANDING FOR?
WHO ARE WE DESIGNING FOR? PROJECT OVERVIEW DEMOGRAPHIC
Naming and Branding Male / Female Ages 17-30 Lower-Upperclass Higher Education Students
DIRECT COMPETITORS
OBJECTIVE
Best Buy
Target
RadioShack
Walmart
Mall Kiosks
Cellular Stores
Apple Stores
All Other Electronics
Create branding that drives the demographic to want to be educated. Create trust from consumers to grow their audio needs with the brand.
WE ARE SENSSSE
WE ARE
ACCESSIBLE CONFIDENT MODERN
HOLISTIC INFORMED REFRESHING
WHAT THEY’RE DOING.
APPLE STORE PROS: IT WORKS CONS: DATED DESIGN LACKS PERSONALITY NOT PERSONABLE
BOSE PROS: IT WORKS CONS: CLUTTERED NOT PERSONABLE
APPLE STORE PROS: IT WORKS CONS: DATED DESIGN LACKS PERSONALITY
SKULL CANDY PROS: TABLET/MOBILE FRIENDLY CLEAN HAS PERSONALITY CONS: SPARSE INFORMATION
HEADROOM PROS: EDUCATIONAL NICE LANDING PAGE CONS: DATED DESIGN LACKS PERSONALITY
MEZE PROS: MORE DESIGNY CONS: DATED GAWDY
WHO ELSE?
HAVEN PROS: MINIMAL/CLEAR INFORMATIVE LIFESTYLE MAGAZINE-ESQUE CONS:
ACQUIRE PROS: MINIMAL/CLEAR LIFESTYLE CLEAR BRANDING CONS:
THE GHOSTLY STORE PROS: MINIMAL/CLEAR CONS: LACK OF INFORMATION
INSIGHTS TO ADAPT - MOST HEADPHONE SITES ARE STILL 2.0 IN EVERY PRICE RANGE - HEADPHONES = FASHION - LESS IS MORE (BUT NOT LESS INFO) - TABLET AND MOBILE EXPERIENCE - POSSIBLE NEW FORMS OF PRODUCT ORGANIZATION - EDUCATION EDUCATION EDUCATION!
NEXT STEPS: MOCK LAYOUT
THANKS!