Bike Shop for Neiman Marcus

•T

YCLE STOR E• HE C

WELCOME TO

V É LO put your spin on it WES

SABRINA

|

T LAKE HILLS, TEXAS

KATIE

|

RACHEL

|

ANH

TABLE

OF

CONTENTS

4

LOCATION

6

TARGET

8

MISSION

9

STORE

RESEARCH

AUDIENCE STATEMENT

FEATURES

10

INDUSTRY

OVERVIEW

12

BIKES-TO-GO

14

SENSORY

16

CLASS

18

INSTRUCTOR

SPINNING

SCHEDULE BIOS

20

PUTTING

YOUR

26

THE

52

MENSWEAR

54

WOMENSWEAR

56

ACCESSORIES

58

STORE

60

FINANCE

63

VÉLO

VÉLO

APP

LAYOUT

BITES

SPIN

ON

IT

LOCATION

1406 CAMP WEST LAKE

RESEARCH

CRAFT ROAD, HILLS, TX 78746

MEDIAN HOUSEHOLD INCOME: $160,976 MEDIAN HOUSE VALUE: $629,500

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TARGET

AUDIENCE

WELL-TO-DO AUSTINITES WHO: --Are active, but lack a strong athletic background.

--May be intimidated by traditional cycling shops.

--Wish to express their personalities, while exercising.

--Desire a fresh, new exercise experience.

SURVEY DATA: 71% Females not regular cyclists 40% want ability to create custom bike 44% would utilize cycling classes 88% value knowledgeable employees

7

MISSION

STATEMENT

VĂŠlo aims to provide a streamlined process for consumers to personalize their biking experience, from purchasing their first bike to attending regular spin classes.

We hope to demystify the purchasing process for first-time buyers and offer the most relatable and accessible spin classes for beginners.

STORE

FEATURES

CUSTOMIZED BIKE REPAIR

BIKES

GEAR CENTER

REFRESHMENTS CYCLING TEST

CLASSES TRACK

BIKE-TO-GO SENSORY

CLASSES 9

INDUSTRY

OVERVIEW

Specialty bicycle retailers account for the only distribution channel that maintained or increased average retail bicycle selling price in recent years.

Specialty bicycle retailers feature quality merchandis value through services such ting, assembly, repair, and involvement.

as a group e, and add as bike fitcommunity

Bicycle use continues to be a potential solution for improving peoples' health, reducing use of fossil fuels for transportation, as well as contributing to more livable communities, at a very modest cost.

The federal government has also budgeted significant transportation money for construction of bicycle-specific facilities such as bike paths and road improvements friendly to bicycles in the coming years. This is another sign of the emergence of bicycling as an important form of transportation. Making a more bicycle-friendly America is one of the industry's key initiatives going forward.

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BIKES-TO-GO

--Bicycle sharing system as a service --Eco-friendly --Addresses some of the primary disadvantages to bicycle ownership --Membership card --Operated using an infomation technology (IT) based system Subscriptions can chased: --$2.00 per day --$10/week --$40/year

be

pur-

LOCATIONS: --5th and Congress Ave. --11th and Congress Ave. --Lavaca St. and MLK Jr. Blvd.

--Guadalupe St. and Dean Keaton St. --Dean Keaton St. and Harry Park St.

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SENSORY

SPINNING

Revolutionary kind of exercise routine centered around cycling Fun

for both novice expert riders.

Channel

14

all five Sight Scent Sweat Sound Smile

and

senses:

THE

IMAX

EXPERIENCE

15

CLASS

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SCHEDULE

TRADITIONAL

CLASSES

SENSORY

CLASSES

17

INSTRUCTOR

18

BIOS

IGNAZ GORISCHEK 13 years of experience Born to a family of runners, Ignaz always knew he wanted to go further than the soles of his two feet could take him. A charmer, he convinced his parents to buy him a red tricycle with a banana seat. While he no longer needs that third wheel, he has not lost touch with the kid inside. So come to his class as you are, rekindle that youthful spirit, and leave with a handful of M&M’s served from a crystal vase — an Ignaz original.

ANH NGUYEN 7 years of experience Anh has been cycling since before he learned how to walk, and has been spinning since he started high school. He uses spin classes as a type of therapy — bad day?

Nothing he can’t cure with a few rotations of a stationary bike wheel! Stressful week ahead? Spinning helps him formulate the best to-do lists of his life! He wants nothing more than the opportunity to share the physical and mental benefits of spinning with his community.

KATIE GRAVES 8 years of experience Katie is a pro at channeling her high-energy nature into the most innovative spin classes in the city. As the mastermind behind our sensory classes, she promises to provide you with the most engaging and powerful indoor exercise classes you will ever experience. Follow her as she guides you through rainforests, alongside the coast, and leaves you in the best physical shape of your life.

SABRINA KANSO 7 years of experience Don’t let Sabrina’s kindness fool you into thinking she’ll go easy on you during her spin classes! She is sure to hold you to the highest standards as you build up your core strength while pedaling to the beat of the newest music. Never expect the same class twice when you’re spinning with Sabrina — she vows to always keep you on your toes!

RACHEL SOLOMON 6 years of experience While Rachel may have been a late bloomer in the cycling arena (she wasn’t the only nine-year-old with training wheels, was she?), it didn’t stop her from developing a passion for spin classes! Motivational phrases happen to be her forté, so if you’re in need of some encouragement while you exercise, Rachel’s class is the place to be. Get ready to spin fast, think positive, and get toned.

PUTTING

20

YOUR

SPIN

ON

IT

AMSTERDAM

TICINO

VERSE

TOWNIE

CRUISER

WOMENS MENS

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22

23

SEATS

PEDALS

MISC.

HANDLEBARS

WHEELS

CYCLING

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OPTIONS

25

THE

26

VÉLO

APP

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28

29

30

31

32

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34

35

36

37

38

39

40

41

42

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45

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49

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MENSWEAR

$150

$40

$50

$150

$75

52

$34

$40

$22

$55

$160

$95

53

WOMENSWEAR

$90

$150

$150

$90

$75

54

$28

$38

$35

$32

$155

$45

$110

55

ACCESSORIES

$40

56

$40

$35

$30

$45

$35

$75

$100

$25

$90

$40

57

STORE

58

LAYOUT

59

FINANCE

60

CYCLE STORE E H • •T

WELCOME TO

V É LO bites FOOD CORNER

63

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Gulp It Down $5.50, 16 oz.

Strawberry Satisfaction Mango Mania Berry Big Energy Boost Tropical Titanic Milky Mouthwatering Healthy Human Chocolate Craving Gnaw It Up $7.50, 16 oz.

Insane Islander Delicious DemiGod Rock Honey Magic Muggle Scrumptiou Superstar Festival of Foodstuff Bagels, $1.50 Banana Nut Bread, $2.00 Strawberry Scone, $2.00 English Muffin, $1.50 Run, Forrest, Run Kind Bar, $1.75 Parfait, $3.95 Fresh Fruit, 69¢ Yogurt Covered Pretzels,

$2.00 65