2019 Autumn Angus Bulletin

C e l e b r at i n g

An gu s •••

100

of year s _

ali a r t s Au

AN ANGUS SOCIETY OF AUSTRALIA CENTENARY EDITION •••

ANGUS bulletin Autumn 2019

Weaning Cohort 8 calves at Charles Sturt University Farm, Wagga Wagga NSW, Nick Butcher (ASBP Project Officer), Kayla Kopp (CSU PhD Candidate), Emma Lynch (CSU PhD Candidate) and James Stephens (CSU Farm Manager)

With their Rayview Park cattle at the Harvey Beef Gate 2 Plate Challenge at the Mt Barker Regional Saleyards, WA in January were Jarrod and Harry Carroll.

Image: The Farm Weekly

Artem Vakulin (Director, Adamand Enterprises P/L – livestock exporter), Victoria Lee (Member Services Officer), Peter Parnell (CEO), Mr Andrey Vakulin (Chief Consultant Russia and CIS, A.A.V. Consulting), Mr Bakyt Ataibekov (Owner - Agrifirma LPP “Danara Ranch”, Kazakhstan), Scott Wright (Member Service Manager) and Mr Bakytuly Bakytnur (Director, Agricultural Production Co-operative “Plemzavod Almaty”, Kazakhstan) during their visit to discuss potential for Angus cattle exports to Kazakhstan in 2019

out & about

Matt Macri (centre) from Skyfall Angus, Camden NSW with Daniele and Stefano Martella when he visited Angus Martella, Surbo Italy

Justin Rohde, Landmark Rockhampton, with Scott and Eliza Borchardt, Oakvale Angus, Tara at the February All Breeds Bull Sale, CQLX. Image Queensland Country Life

Dr Francisco Peñagaricano (University of Florida-Gainesville), Christian Duff (Strategic Projects Manager) and Dr Guilherme Rosa (University of Wisconsin-Madison) at University of New England’s Tullimba Research Feedlot

Tony Sudlow (second right), Kapari stud, Northampton WA, was awarded the Strathtay Trophy for recognition of commitment and contribution to the Angus breed, by the WA State Committee. With Mr Sudlow is former Strathtay principal John Young (left), Narrogin WA, Tony’s wife Liz and WA Angus Bulletin — autumn 2019Wannamal PAge 1 WA. State Committee chairman Mark Hattingh, Redhat stud, Image: Farm Weekly

7 Contents Autumn 2019 | Volume 35

43

22 Cover feature image: Mustering in the Upper Hunter, NSW. Image from The Angus Manual 1967

Publisher: Angus Australia Locked Bag 11 Armidale NSW 2350 P: 02 6773 4600 | F: 02 6772 3095 E: office@angusaustralia.com.au W: www.angusaustralia.com.au

1

Out and About

2 Contents 4

2018 - The year in review

6

From the President

7

Calling all beef lovers to the inaugural Verified Black Angus Beef BBQ Competition

8

2019 Angus through the ages Conference, Albury NSW

10 Speaker Highlights 12 Celebrate in Sydney 14 Around the shows 1945 – 1969 16 The 2019 Royal Adelaide

Angus Feature Show 18 The Incitec Pivot 2019 Royal

Melbourne Angus Feature Show

Editor: Diana Wood

21 Out & about 1945 – 1969

Layout: Ebonie Sadler-Small

22 Angus through the Ages

Part 2: 1945-1969

Printer: printcentre.net.au Disclaimer: Opinions expressed in this publication are not necessarily those of the Editor or of the Board of Angus Australia.

Neither the Editor nor Angus Australia takes any responsibility for the accuracy of the information contained within this publication, nor for the outcome (including consequential loss) of any action taken by readers or others based on information contained therein.

The publishers reserve the right to refuse or cancel without notice any advertisement in a publication issued by them.

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Angus Bulletin — Autumn 2019

25 From the vault 26 Around the weaner sales 27 Top Angus genetics lift buyer

support at Colac 28 Genetics deliver for Shaws 31 Angus bull buyers invest

in premium genetics 32 Changes to Angus Australia’s

DNA Services

50 34 Angus Australia Seeks

Feedback During Industry Consultation 34 Understanding Angus

Breeding Objectives 35 Understanding Adoption

of Breeding and Genetic Technology 36 Angus Breeders Continue to

Embrace Genomic Technology 37 Angus Selection Indexes

set for Review 39 Trendsetters New Bull Designers 40 Most widely used sires

in last two years 42 Fertility isn’t just cows in calf 43 Breeding better breeders 44 Every time you sell a bull, your

reputation goes with it 47 Consumer focussed R&D

continues for Angus 49 ASBP Cohort 10 –

Bull Nominations OPEN 50 10 Years of the Angus Sire

Benchmarking Program 52 Utilising Angus.Tech:

Your go to guide to Angus

Database Search

74

54 InstaAngus 55 Shortlisting the catalogue

for sale day – SaleSELECT 56 Member Services Matters 58 Are you sale ready?

104

98

80 84 Oh, what a night!

The 2019 Special Dinner

Dance and Auction

85 Actions speak louder than

words: service to Angus Youth

advertising index Angus Studs IFC Bald Blair Angus

60 Member Services stats

86 Annabelle off to a flying start

for her Kansas State experience

65 Booragul Angus

61 Angus Australia staff

member celebrates 20 years

of dedicated service

88 Kia ora to Chloe,

the 2019 Trans-Tasman

Exchange Recipient

64 Dysart Angus

61 Around the Shows

90 Where are they now?

37 Kilburnie Angus

62 Angus Beef Spectacular

94 From Humble Beginnings:

The History of Roundup Part 2

45 Old Man Creek

97 Commercial Supply Chain

Out & About

35 Raff Angus

98 Supporting the brands that

protect the integrity of Angus

beef in the United Arab Emirates

69 Sprys Angus

101 Verified Black Angus Beef takes

centre stage in Houston Texas

83 Wallangra Pastoral Co

101 Jack’s Creek Black Angus

Official steak of Meatstock

Melbourne & Sydney

48 ABS

63 Taits claim top prize 64 Top class Angus triallers 66 Data collection paying off 67 Around the Beef Weeks 68 Going all black at Boddington 70 Around the female sales 71 Traditional marketing tools

in a digital age 72 Understanding target markets 74 Building the next generation 78 GenAngus participant

Ashley Coleman 80 Another year, another

excellent Roundup!

83 Roundup 2020 is headed

to the Sunshine State!

102 NVDs – Accepted Breed Descriptions 104 Nogoa Pastoral Co:

Utilising Angus Temperament

and Fertility 106 Angus Australia Staff Directory

20 Bowenfels Angus IFC Eastern Plains Angus IBC Kenny's Creek Angus

BC Outwest Angus 17 Sarum Angus Cattle Co 53 Sugarloaf Angus 57 Tandara Angus

Commercial Advertising 77 Achmea Australia 19 Incitec Pivot Fertilisers 30 Neogen 13 NH Foods 89 Upper Murray Seeds 49 Vetoquinol 38 Zoetis

Angus Bulletin — autumn 2019

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2018 - The year in review Dr Peter Parnell, Chief Executive Officer

The prolonged severe drought conditions experienced across much of Australia has created serious challenges for many members. Despite these extraordinary circumstances, Angus Australia had another positive year with many of the key performance indicators eclipsing previous records. Some of the highlights for the year are summarized below.

Governance

Following the AGM in May 2018 the Angus Australia Board consisted of six state-elected Directors, including Mr Brad Gilmour (Vic, President), Mrs Libby Creek (SA), Mrs Erica Halliday (NSW), Mr Brett Piraner (Qld), Mr Jock Hughes (Tas), and Mr Andrew Kuss (WA); and, three national elected Directors including Mr Sam White (NSW, Vice-President), Mr Jim Wedge (Qld), and Mr Hamish McFarlane (Vic). Several Directors retired from the Board in 2018 including Mrs Samantha Dobson (Tas, 2 years’ service), Dr Laurie Denholm (NSW, 2 years’ service), Mr Dean Fredericksen (NSW, 2 years’ service), Mr Lindsay Wolridge (WA, 8 years’ service) and Mr Tony Seymour (Tas, 10 years’ service). Dr Laurie Denholm (NSW) subsequently accepted an invitation from the elected Directors to re-join the Board in May 2018 as an Optional Appointed Director.

The Board conducted meetings in March, May, July, September, and November. Various Board Committees met numerous times during the year by teleconference.

Each State Committee met on a quarterly basis. In addition, various consultative committees met during the year to provide valuable input to the Board, including the Angus BREEDPLAN Consultative Committee, the Angus Sire Benchmarking Program Consultative Committee, the Angus Youth Consultative Committee, the Northern Development Consultative Committee and the World Angus Forum Organising Committee.

Finance

The Angus Society of Australia Ltd returned a surplus of $110,768 in 2018, with an overall surplus across the controlled entities including the Angus Foundation, Roundup, State Committees and Angus Australasia Pty Ltd (formerly Certified Angus Group Pty Ltd) of $515,195.

Membership

At the end of 2018 there was a total of 3,943 members, including 1,078 Full Members, 22 Honorary Life Members, 391 Junior Members and 2,452 Commercial Members.

During the year there were 13 members recognized with 50 years continuous membership including Degafelga Partners, Vic; Inglewood Estate, NSW; Yalkuri Pty Ltd, SA; Truro Angus, Vic; Mackie & Co Pty Ltd, WA; I Collard, WA; M Schlicht, Vic; H & R Lawson, Vic; John MacLachlan Pty Ltd, Vic; D Scanlon, SA; W & J Crossing, NSW; Fingal Pastoral, Tas; and H & D Richards, Vic; and, 25 members recognised for their 25 years continuous membership.

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Angus Bulletin — Autumn 2019

Registrations

A total of 125,338 “Active” females were enrolled on the female inventory during 2018, representing a 6% increase on the previous year.

A total of 77,584 calves were registered during 2018 including 48,228 in the Herd Book Register (HBR), 23,378 in the Angus Performance Register (APR), 4,301 in the Angus Commercial Register (ACR), 112 in the Red Angus Register (RAR), and 1,565 in the Multi Breed Register (MBR).

Breed Development

A large amount of performance data was added to the Angus Australia database in 2018, including 67,779 birth weight records, 42,134 400-day weight records, 33,707 ultrasound carcase records, 15,705 scrotal size records, 12,646 mature cow weight records and 24,268 docility scores.

The adoption of DNA parentage verification has continued to increase, with over 22% of all registered calves born in 2017 having either sire verification or full parentage verification completed (compared to less than 10% of animals born in 2013).

DNA testing of animals to obtain genomic profiles increased during 2018, contributing to a cumulative total of over 50,000 animals with genotype data included in the mid-December Angus BREEDPLAN analysis.

Trends in average Estimated Breeding Values (EBVs) showed continued increase in genetic potential for growth performance (e.g. 200-Day Wt, 400-Day Wt) and Mature Cow Wt, whilst average Birth Wt EBVs were maintained at similar levels to the 1990s. Mature Cow Wt EBVs have continued to increase in proportion to trends in average 200-Day Wt and 400-Day Wt EBVs. The trends in EBVs for growth traits were accompanied by positive trends in Carcase Weight EBVs, Eye Muscle Area (EMA) EBVs and Intra-Muscular Fat (IMF%) EBVs. Angus breeders have also continued to achieve genetic improvement in female fertility and calving ease, with continued negative (desirable) trends in EBVs for Days to Calving and positive trends in Calving Ease EBVs. Desirable trends in EBVs for economically important traits have resulted in continued positive trends in average selection index values. The increase in Angus Breeding Index Value among 2017 born calves compared to the previous year drop was +$3.60 (+3.3%), with an average increase of +$3.42 (+3.3%) per annum over the past 5 years.

Education and Extension

During 2018 a partnership project was commenced with the MLA Donor Company providing additional funding and resources to support Angus Australia’s education and extension activities to increase technology adoption across the Angus genetic improvement pipeline.

A number or workshops and field days were conducted for members and stakeholders, including 11 Regional Forums across all states in October and a Genetics Service Provider Workshop in December. Angus Australia had a strong presence at Beef Australia in Rockhampton, including the hosting of a fully subscribed seminar on “The Angus Benefit”.

Strategic Projects

The Angus Sire Benchmarking Project (ASBP) progressed on schedule during 2018. All data collection on progeny of the sires included in cohorts 1 to 6 is completed, including comprehensive evaluation of progeny performance for calving, growth, feed efficiency, feedlot gain, carcase yield, meat quality daughter fertility, structure and immune competence. Data collection of cohort 7 progeny continued as planned during 2018, and recording of cohort 8 calving data was completed (1,112 calves).

Due to the severe drought conditions in the co-operator herds a reduced cohort 9 joining was conducted in 2018 with 1,262 cows joined to 22 bulls across 4 herds.

The 9 cohorts completed, or in progress, have included a total of 321 bulls. Accumulated data collected on progeny of these bulls has been incorporated into fortnightly Angus BREEDPLAN analyses to update the EBVs and accuracies of all animals.

During 2018, Angus Australia’s northern development program progressed with the appointment of a Northern Development Officer to provide extension support for northern breeders using Angus genetics in their breeding and production programs.

Marketing, Communications

A total of 182 auction sales were reported to Angus Australia in 2018, with 9,245 Angus bulls sold for an average of $6,873.

A record price for an APR bull of $34,000 was paid for Millah Murrah Kingdom M192 at the Millah Murrah Angus Bull Sale in September 2018.

Angus eNews was distributed to over 5,700 email addresses each week; and, 4 issues of the Angus Bulletin were circulated to members. A total of 44 press releases were issued to various media outlets during the year. The Angus Australia website received an average of 39,764 page views per month. Database lookups and searches in angus.tech averaged 47,224 per month. Interest in Angus Australia’s social media platforms continued to increase with over 10,400 followers across Facebook, Twitter and Instagram at the end of 2018.

During 2018, Angus breeders had unprecedented success in interbreed competitions at Royal Shows across Australia. The various interbreed successes at Canberra, Sydney, Brisbane, Melbourne, Adelaide, and Launceston shows were documented throughout the year on the Angus Australia website and social media channels.

Angus Youth

In January 2018 another successful Angus Youth Roundup was conducted at Wodonga, with 148 participants.

International youth scholarships were awarded in 2018 to Hannah Powe (University of Illinois Scholarship; Annabelle Butler (Kansas State University Scholarship); and, Stephanie Frankham (New Zealand Exchange).

Several other scholarships, awards and bursaries were awarded during the year to assist youth members with study and for travel costs to attend industry events.

A partnership was initiated with Achmea Australia to facilitate the development of the GenAngus Future Leaders program, with the first intake in 2019.

The Angus Youth electronic newsletter titled “The Herd” was distributed monthly across the Angus Youth membership network.

Achmea Australia CEO, Emma Thomas, with Angus Australia CEO, Peter Parnell during Beef Australia 2018

Export certification

During 2018 there was unprecedented demand for Angus heifers from China, with 48,717 export certificates issued for animals included in eleven shipments. This contributed to a cumulative total of over 250,000 certificates issued for exports of breeding animals to China, Russia and Kazakhstan in the past 10 years.

Information Systems

Angus Australia’s angus.tech software development project progressed further during 2018 with significant enhancements to Angus DATABASE SEARCH tools including Angus SELECT, Member SELECT, Sale SELECT, Semen SELECT, Heifer SELECT and Export SELECT. During 2018, all DNA transactions for members were implemented via Angus Australia’s angus.tech software, including test requests, receipt and reporting of results, and parentage verification analyses.

Commercial Supply Chain

During 2018, the Angus Australia Commercial Supply Chain program conducted Angus breed verification activities for seven Black Angus brands across several processors, along with verification of the supply of Angus products sold by McDonalds Australia Ltd. A total of 193,257 animals were verified for inclusion in verified Black Angus brands, and approximately 90,000 animals verified for the McDonalds program in Australia.

Summary

2018 was another very busy year for Angus Australia, with numerous new initiatives progressed for the long-term benefit of members. The important contributions of our members, Board, State Committees, various Consultative Committees, staff, and numerous R&D and commercial partners during 2018 are gratefully acknowledged.

Angus Bulletin — autumn 2019

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from the president Brad Gilmour, Angus Australia President

Well the past 12 months could not have been more varied for Angus Australia members. From drought to floods, fires and even the odd good pocket of feed, then back to drought again, we’ve had it all. It’s what tests us all, and defines the hardiness and adaptability of our great Angus breed. Through all this, demand has remained relatively constant from processors. Live export demand for both steers and breeding heifers has certainly helped to underpin the weaner market and given cash strapped producers much needed income to purchase fodder and look after their core breeders.

The Angus Australia Board began the year with 4 new Directors.

• Erica Halliday – NSW: National Director • Hamish McFarlane – VIC: National Director • Jock Hughes – TAS Director • Andrew Kuss – WA Director They all have a diverse range of skills and enthusiastic ideas about the direction and expansion of Angus and Angus infused cattle throughout Australia. It’s good to see young producers committed to promoting our breed, giving time away from family to come onto the board.

January 2019 saw the beginning of our “Celebrating 100 Years” of registered Angus in Australia, and what better way to start than the Thomas Foods International Angus Youth Roundup in Armidale. This event saw many parents, themselves participants in years gone by, attend with the next crop of passionate Angus Breeders. Including the ever popular “Barnyard Olympics”, and every aspect of cattle breeding, marketing, the new inclusions of drone technology and remote data recording gave everyone an insight into what lies ahead.

Age: 9 – 10 months

Age: 9 – 10 months

Coffey Partnership

Athlone South Partnership

Kgs

c / kg

Year

403

330

2016

396

371

2017

408

330

2018

431

305

2019

Kgs

C / kg

Year

376

326

2016

392

360

2017

402

314

2018

400

302

2019

With the majority of these calves going into Angus branded programs, it enhances the benefits of purchasing registered Angus Bulls.

Autumn 2019 Bull Sales

The Southern Beef Week field days in Vic and SA, saw many Angus studs receive a steady stream of visitors on their open days. As always, weather can play a big part in determining whether or not to leave home on those extreme days.

Sale results so far have been excellent, with very good clearance rates and little if any drop in averages.

Parent Weaning

Another new inclusion on the Roundup program was the Parents Only bus trip. This proved extremely popular with both parents and children. We were given a very thorough tour of Rangers Valley Feedlot and the day to day operation of this highly regarded facility. Lunch and a cattle inspection at the White Family’s Bald Blair property followed, and we finished the day at a local vineyard.

Great concept Candice, I think that’s a keeper.

Weaner Sales Liz Pearson, Commercial Supply Chain Manager, and I again attended the Western Vic calf sales. The cattle were outstanding in quality and presentation, this only goes to show what results can be obtained from investing in bulls with high accuracy EBVs and genomic testing, combining this with sound structure, and you’re well on your way.

Below are some interesting statistics from the last 4 years, from 2 well respected producers in the Hamilton region, who despite the vagaries of the seasons, just keep getting the job done.

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Angus Bulletin — Autumn 2019

Brad Gilmour ringing in the Centenary year at the Roundup

On behalf of the Board I would like to thank our CEO Peter Parnell and the dedicated staff at Angus Australia, who all contribute toward keeping our breed at the forefront of the beef industry

SAVE THE DATE The National Conference Albury, May 22nd – 24th 2019 May 22nd – BBQ CHALLENGE: Be there for the Verified Black Angus Beef BBQ Competition, featuring Australian born Jess Pryles, the “HARDCORE CARNIVORE” now based in Texas.

May 23rd and 24th - CONFERENCE

Angus national conference

Calling all beef lovers to the inaugural Verified Black Angus Beef BBQ Competition Cheyne Twist, Communications Officer

Angus Australia invites all BBQ enthusiasts to the first ever Verified Black Angus Beef BBQ Competition, taking place May 22nd, 2019 at Queen Elizabeth II Square, Albury.

The Verified Black Angus Beef BBQ Competition will be an Australasian BBQ Alliance sanctioned event and will host 10 of the best BBQ teams from around the country in a competition for a share in $10,000 worth of prizes.

The event is open to all and will be an evening of amazing food with even better company featuring meat supplied by the Verified Black Angus beef brands NH Foods Australia Angus Reserve, Jack’s Creek Black Angus, Three Creek Beef and Ranger’s Valley Black Onyx.

Platinum sponsors include NH Foods and Jack’s Creek.

There will also be a BBQ demonstration hosted by the MC for the event, the Hardcore Carnivore herself, international BBQ star Jess Pryles.

The Verified Black Angus Beef BBQ Competition will kick off at 6am with the gates opening at 4:30pm, continuing through until 9:30pm where the judges will present trophies to the Grand and Reserve Champion winners and prize money to all placegetters of the competition.

Angus Australia Commercial Supply Chain Manager Liz Pearson said that the event is an exciting addition to Angus Australia.

“We are looking forward to hosting an event that can be enjoyed by the whole family. The benefits of an event like this is that you get to try the best Angus beef in Australia, by the best BBQ chef’s with the absolute confidence this product is pure Angus and it’s endorsed by Australian Angus farmers.”

“We encourage all BBQ lovers to come down to the event to sample some of the excellent beef during the day. It will be an exciting and unique evening.”

Angus Australia Marketing and Communications Manager Diana Wood said that the event is an excellent way to kick off the conference.

The event is the first of its kind for Angus Australia and will be the opening to the 2019 Angus National Conference, celebrating 100 years of Angus Australia, taking place on the 23rd to the 24th of May at the Albury Entertainment Centre.

For further information regarding the Verified Black Angus Beef BBQ Competition, please contact Angus Australia on (02) 6773 4600 or at office@angusaustralia. com.au.

schedule: 4pm - Doors open Ticketed event, includes cheese & crudite platters, beer, wine and soft drink, as well as the opportunity to dine on the Verified Black Angus Beef prepared by 10 of the best BBQ teams in the country

6pm - Hand in: Three Creek Beef Tri Tip 6pm - BBQ Demonstration by Jess Pryles 6:30pm - Hand in: Black Onyx Beef Cheek 7pm - Hand in: Angus Reserve Brisket 7pm - BBQ Demonstration by Jess Pryles 7:30pm - Hand in: Jack’s Creek Black Angus Striploin 8:30pm - Awards Presentation “Angus Australia is celebrating a momentous milestone, one which will feature throughout the National Conference as we look back at Angus through the ages. It is exciting that while we have many long running events happening during the celebrations of the 100-year history of Angus Australia, the addition of this new and exciting event will only add to our centenary calendar and open our conference.”

Angus Bulletin — autumn 2019

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Angus national conference

2019 Angus through the ages conference, Albury NSW Diana Wood, Marketing & Communications Manager

2019 is the centenary year of Angus Australia, and what better way to showcase Angus through the ages than the 2019 Angus National Conference, being held in Albury, NSW May 23rd-24th, 2019 at the Albury Entertainment Centre.

The 2019 program for the National Conference covers a wide range of topics regarding the latest information developed by Angus Australia.

There will also be ample opportunity for networking and socialising between sessions over the two-day event, with refreshment opportunities provided.

Trade stands will be run across the two days, allowing opportunities for producers and industry service providers to network.

The Venue

Located in the heart of Albury NSW, the Albury Entertainment Centre is part of the city's thriving arts and entertainment precinct, which includes MAMA (Murray Art Museum Albury), the Library Museum and Murray Conservatorium. It overlooks QEII Square, a popular inner-city park.

The Program

The program on Thursday the 23rd and Friday the 24th of May, boasts an impressive line up of high level speakers from a diverse range of backgrounds. The topics covered will address leaders in technology, how has Angus beef adapted to ‘meat’ consumer expectations, managing genetics and reproduction in a commercial herd, staying ahead of the game and in an ode to the 100-year history of Angus Australia, looking back at how far we have come.

Robert Herrmann

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Natalie Isaac

Angus Bulletin — Autumn 2019

Jess Pryles

Sessions will run across two days at a relaxed pace, with ample time allowed for refreshments and socialising between sessions.

Various trade stands will also run throughout the conference with many opportunities for networking and interaction with other producers and industry service providers.

Gala Dinner

A gala dinner event will be held on Thursday the 23rd of May and will incorporate entertainment and a fundraising auction for the Angus Foundation.

Pre dinner drinks, proudly sponsored by Zoetis, will kick off the evening’s festivities on Thursday May 23rd, followed by a two course sit down meal and an auction to raise money for the Angus Foundation.

The night will include entertainment by restauranteur, chef, author and TV presenter Adrian Richardson.

Verified Black Angus Beef BBQ Competition

On Wednesday May 22nd, Angus Australia will host the first ever Verified Black Angus Beef BBQ Competition in QEII Square from 4.30pm to 9.30pm.

Members and guests are invited to come and taste the excellence of Verified Black Angus Beef prepared by Australia’s best BBQ teams and watch the Hardcore Carnivore herself, Jess Pryles, in action as she wows the crowd with two BBQ demonstrations.

Angus Street

Dorian Garrick

Adrian Richardson

Angus national conference registration fees* (inc GST) Full Conference Registration (includes 2 day conference package and Gala Dinner) There is $10,000 in cash and prizes up for grabs thanks to our kind platinum sponsors, Angus Reserve and Jack’s Creek Black Angus, with meat supplied from Angus Reserve, Jack’s Creek Black Angus, Three Creek Beef and Black Onyx.

AGM

At the end of the conference on Friday the 24th of May, Angus Australia will hold its Annual General Meeting from 2pm. All current financial members are welcome to attend.

Registration

Tickets for the conference and Verified Black Angus beef BBQ Competition can be purchased from www. angusaustralia.com.au

Member Registration

$255

Non Member Registration

$290

Youth Member Registration

$180

Day Registration Thursday 23 May: Member Registration

$90/day

Thursday 23 May: Non Member Registration

$120/day

Friday 24 May: Member Registration

$75/day

Friday 24 May: Non Member Registration

$105/day

Gala Dinner Thursday 23 May (standard drinks package included)

$110

Verified Black Angus Beef BBQ Competition Friday 24 May: (standard drinks package included)

$88

*Online ticket processing fees may apply

Speakers Include: (See over page for highlights)

• Kent Anderson, Zoetis – ‘Genomics in 2030’ & Panel speaker ‘ Look how far we've come and where we’re going - an insight into the evolvement of Angus cattle and beef across the last 100 years’ • Adam Arndell, C7Even Communications – ‘Thought leadership in agriculture through PR’ • Sam Burke and Kelly Payne, MLA – ‘How MLA works with the catering industry to utilise Australian beef to ‘meat’ consumer expectations’ • Dr Sam Clarke (UNE), University of New England – ‘Breeding better Angus breeders’ • Sue Cannon, The Land – ‘Balancing your marketing in the digital age’ • Christian Duff, Angus Australia - ‘ 10 years of the Angus Sire benchmarking program’ • Sophia Edwards, Vetoquinol – ‘Advancements in reproductive management for commercial producers’ • Dorrian Garrick, Massey University ‘Next generation selection – Focus on Traits Not Considered’ • Jo-anne Harper, Rivalea – ‘Genetic management in pig breeding programs’ • Robert Herrmann, Mercado ‘The Angus Premium and what it means for producers’ • Brad Hine, CSIRO –‘ The immune competency EBV’ • Natalie Isaac, MLA ‘Insight into international markets, past, present & future and how that’s determining the way forward for Angus’ • Marcel Moodley, Costco – ‘Value of knowing its Angus to supermarket customers and what that looks like in the future’ • Jess Pryles, Cook, Author, TV host & a Professional Hardcore Carnivore ‘Use of Angus beef in the competitive & growing work of BBQ’ • Anthony Puharich, Vic’s Premium Quality Meats & Victor Churchill Butchery – ‘How beef preparation and selling in a wholesale and retail space has changed and what the risks and opportunities are facing the Angus brand’ • Adrian Richardson, La Luna Bistro ‘Changes over time of Angus beef prep/serve & what it might look like for the consumer in the future’ + Panel Speaker • Angus Street, AuctionsPlus ‘Staying ahead of the game – evolving your brand through the ages’ • Jason Strong - ‘Panel speaker ‘ Look how far we've come and where we’re going - an insight into the evolvement of Angus cattle and beef across the last 100 years’ • Shane Thompson, Holbrook Vet Centre – ‘Optimising weaning rate in Angus breeding programs’ • Sam White, Bald Blair Angus – ‘Panel speaker ‘ Look how far we've come and where we’re going - an insight into the evolvement of Angus cattle and beef across the last 100 years’

Angus Bulletin — autumn 2019

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Angus national conference

Robert Herrmann, Mercado

‘The Angus Premium and what it means for producers’ Mecardo is an independent, specialist Agricultural consulting service with its focus firmly on creating meaningful advice, strategy and insight driven from data and in-depth understanding of the agriculture industry.

While individual rural business advisory is still a core service of the business today, Mecardo’s reputation for high-quality agricultural market intelligence and extensive experience throughout the supply chain has grown and evolved. Today, Mecardo uses these values

to deliver analysis and consulting services at regional and national levels with commercial outcomes that are practical, achieve results for business or industry development and provide insight for policy and strategy.

The independence of Mecardo allows it to seek the best outcome for its clients. Mecardo has vigorously protected this independence, which has become a valuable asset for it’s public and private sector clients who operate at levels throughout the supply chain.

Natalie Isaac, Meat & Livestock Australia

‘Insight into international markets, past, present & future and how that’s determining the way forward for Angus’ Natalie Isaac is MLA’s Global Manager- Industry Insights and Strategy. Natalie leads the team responsible for collecting and reporting data and insights along the supply chain, from slaughter and sale data through to consumer market research; and developing Global Market Strategy. The supply or production data is well known as MLAs Market Information or National Livestock Reporting service (or NLRS). The combination of production and demand insights are used to develop MLAs global market strategy in consultation with industry. The consumer

research is used widely by industry to target the most attractive opportunities for the Red Meat industry and informs MLAs in-market activity.

Natalie has a Master of Applied Science (Food Science and Nutrition) and Master of Management. She has a real passion for using data and insights to help with business decisions and informing strategy. She has extensive experience in commercial organisations across strategy, sales, marketing and research and development.

Jess Pryles, Cook, Author, TV host & a Professional Hardcore Carnivore ‘Use of Angus beef in the competitive & growing work of BBQ’ Jess Pryles is a cook, author, TV host and a professional Hardcore Carnivore. Her expertise lies in all things red meat, having once been referred to as “the goddess of all things that have previously moo-ed”. She creates dynamic original recipes with a Southern and Tex-Mex twist, and is also a respected authority on low’n’slow smoked meats, particularly Texas style barbecue. In addition to being a maven of all things meaty, Jess is a co-founder of the Australasian Barbecue Alliance and occasional cleaverwielding covergirl. She is also the creator of the internationally-acclaimed line of meat & steak seasoning rub, Hardcore Carnivore®, and has authored a cookbook of the same name. Born and raised in Australia, she fell in love with Texas and now calls Austin home.

Her original recipes, meat articles and photography reach hundreds of thousands of fans each year and resonate with likeminded meat-fans around the globe.

Jess' expertise in the meat world grew from humble beginnings - a regular consumer who enjoyed the occasional steak at home, but frustrated by her own lack of knowledge on the different cuts available, and more importantly, how to cook them.

As she herself puts it: 'I used to be one of those people who stood in the meat department at the grocery store

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Angus Bulletin — Autumn 2019

overwhelmed by the selection. So I decided to change all that".

She's spent years educating herself in the field of meat, and particularly beef. How to cook it, what’s the difference between grass and grain fed, how does aging affect meat... investigating these and a myriad of other carnivorous subjects.

She's visited ranches, slaughterhouses, butcher shops, gone through the experience of hunting as part of the rite of a responsible meat eater, and even completed courses at Texas A&M University's Meat Science department, as well as teaching her own classes in the US, Australia, Sweden & Brazil.

Jess was honored to curate an Australia Day event at the Texas Governors Mansion, has appeared as a celebrity judge on Channel 7’s Aussie Barbecue Heroes and is a regular on Food Network. She's grilled live on the Today show and judged prestigious BBQ competitions worldwide. Her expertise has been sought for guest speaking engagements at Camp Brisket, National Barbecue & Grilling Association and American Meat Science Association conferences.

In 2017, she presented her first public Beef Workshop in conjunction with the Texas Beef Council.

Angus national conference

Angus Street, AuctionsPlus

‘Staying ahead of the game – evolving your brand through the ages’ A global agribusiness leader with verifiable success achieving business growth objectives within start-up, corporate and rapid-change environments.

Angus has extensive experience with technology systems, which require deep understanding of critical business drivers in multiple markets and industries, opening of new markets through strong sales and trade marketing as well as growing businesses through innovation, process improvement and transformational technologies.

CEO of AuctionsPlus, Angus is focused on taking the $830 million transactional business to the next level.

Angus wants to add value right along the supply chain and sees online marketplaces as a key enabler of success.

Passionate about helping businesses evolve to stay ahead of the pack through the use of digital technology, Angus believes that with a little country music, genuine conversations and a plenty of curiosity that ‘the sum of us beats the one of us’.

Dorrian Garrick, Massey University

‘Next generation selection – Focus on Traits Not Considered’ Dorian began his research career at Massey University after graduating from a B.Agr.Sc degree with First Class Honours. His predoctoral research investigated some of the first applications of animal model prediction methodologies developed at Iowa State and Cornell Universities to sheep and swine improvement. He did a PhD at Cornell University where he worked on the theory of pedigree prediction of genetic merit and estimation of variance components, and on their application in the US national population of admixed Simmental cattle. He returned to Massey University where his work led to the development of new approaches to national evaluation in dairy cattle and sheep including across-breed animal model prediction. He was appointed as a Full Professor

at Massey University at age 34, to a position named after Massey University’s A.L. Rae who pioneered scientific approaches to sheep improvement. In 2002 Dorian took up a professorial position at Colorado State University and in 2007 he took up the inaugural appointment to the Lush Endowed Chair at Iowa State University. Dr. J.L. Lush wrote the first text book on Animal Breeding in 1937 and is world-recognized as the father of animal breeding. Dorian returned to Massey University in 2016 and is the Chief Scientist of the AL Rae Centre of Genetics and Breeding, as well as a partner in ThetaSolutions LLC, a company he co-founded to license systems for genetic and single-step genomic evaluations that are widely used internationally in livestock improvement.

Adrian Richardson, La Luna Bistro ‘Changes over time of Angus beef prep/serve & what it might look like for the consumer in the future’ + Panel Speaker For many people air travel and good food are two mutually exclusive experiences. But for Richardson it was one that led him to the other. Thankfully for Melbourne gastronomes his dreams of becoming a pilot were trumped by the captivating chaos of the kitchen.

“I started working in kitchens part time to pay for my lessons and that’s where it sort of kicked off, I gave up the flying lessons and went back to school.” Since then he has worked in some of the most prestigious kitchens around the world.

Despite his early stint in aviation Richardson had “always been around good food, from day one” admitting “I didn’t know what “bad” food was”. Growing up in a household with “a mélange of North African, Middle Eastern and Italian cuisine” Richardson’s heritage definitely helps explain his enthusiasm for quality food that’s packed with flavour. What his heritage doesn’t help explain is his interest in all things blood and guts, given one side of his family are strict vegetarians.

Nevertheless when it comes to meat Richardson wrote the book on it, literally, MEAT was released in 2008 and provided readers with a simplistic guide on how to buy, cook and enjoy meat. At his restaurant every cut has been

dry aged, on the bone for 7 to 8 weeks and is butchered on the premises, “we actually use a lot of cuts that aren’t mainstream, so we’re using the whole animal in our own particular, strange sort of way.” He encourages people to “eat good meat, sustainable produced if you can, grass fed, animals that live a healthy life”.

His second book, The Good Life, is a throwback to his younger years. Influenced by memories of times spent cooking at home “the book is about, just enjoying food with your family and friends and taking it easy and making some things at home. It’s a simple pleasure, it’s not rocket surgery”. Richardson’s philosophy on food has always involved unabashed enjoyment.

Adrian has hosted and appeared on many television shows in Australia and around the world, he can be seen daily on ‘Good Chef Bad Chef’ on channel 10. His other shows ‘Secret Meat Business’, ‘Richo’s Bar Snacks’ and ‘Boys Weekend’ are favourites on many food networks around the world. One of his highlights is competing in Iron Chef USA. When not cooking Adrian is at home trying to raise three teenage sons with his partner in Melbourne.

Angus Bulletin — autumn 2019

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Celebrate in Sydney

Diana Wood, Marketing & Communications Manager The countdown is on for the 2019 Sydney Royal Easter Show Angus Feature Show.

This event is part of the Centenary Celebrations of Angus Australia in 2019, and will be hosted by the NSW State Committee.

The Feature Show is billed as one of the biggest gatherings of Angus bulls and females under the one roof in Australasia, with 326 entries from every state to be assessed by an international judge from Scotland.

$25,000 in prize money and $10,000 in product prizes is up grabs.

Visit www.angusaustralia.com.au for more information.

Events Highlights: Thursday 11 April

9.00am – Angus Steer Show in Hoecker & Stan Hill Trophy Team Selection 10.00am – Angus Youth Parader’s Competition Followed by – Angus Youth Bred and Owned Classes Followed by – Angus Youth Junior Judging (incorporating University of Illinois Scholarship judging) 5.30pm-6.30pm – Happy Hour – Hospitality Area, Downs Pavilion

Friday 12 April SHOW DAY 1

Purebred Steer Judging & Auction 7.05-7.35pm Angus Grand Parade, Main Arena 8.00pm – Happy Hour – Hospitality Area, Downes Pavilion

Saturday 13 April SHOW DAY 2

11.45am – Norman Lethbridge Award presentations, in Hoecker 12 noon – Day 1 Judging – Angus Bulls, in Hoecker 6.30pm – Centenary of Angus Australia, NSW Celebration, Hospitality Area, Downes Pavilion

Sunday 14 April SHOW DAY 3

10.15am – Angus Australia 25 year and 50 year Membership – Presentation of Awards, in Hoeker 10:30am – Day 2 Judging – Angus Females and Group Classes, in Hoecker “Nibbles after Judging” Hospitality Area 5pm – Angus Sale in Amphitheatre

Monday 15 April SHOW DAY 4

Beef Championships – Interbreed, in Hoecker 4pm - Happy Hour & Presentation of remaining AY Event competitions

2005 Hordern winning pair - Comfort Hill Karen X172 and Comfort Hill EXT X293, Comfort Hill Angus

Left: The Australian Angus Journal, December 1969

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Angus Bulletin — Autumn 2019

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Angus Bulletin — autumn 2019

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Around the shows 1945 – 1969 1

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Angus Bulletin — Autumn 2019

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Champion steer hoof and carcase all breed Sydney 1958

8 From the Australian Angus Journal December 1968

7 Senior Grand Champion bull Brisbane 1960.

Image: Pamela Webster

4 KEY:

1. Aberdeen-Angus Herd Book of Australia Volume 11 2. Aberdeen-Angus herd Book of Australia Volume 12 3. The Aberdeen-Angus herd Book of Australia Volume 13 4. The Australian Angus Journal December 1966 5. The Angus Manual Issued 1959 6. The Aberdeen-Angus Herd Book of Australia Volume 15 7. The Australian Angus Journal 1969 8. Aberdeen Angus Herd Book of Australia Volume 14 Victoree Abaridy 71st Adelaide 1966 Senior & Grand Champ Bull & Supreme Exhibit

Angus Bulletin — autumn 2019

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The 2019 Royal Adelaide Angus Feature Show Cheyne Twist, Communications Officer

Angus will be front and centre at the 2019 Royal Adelaide Show, with Angus being the Feature breed at this year’s event.

As part of the centenary celebrations for the Society, the South Australian State Committee is hosting the Angus Feature Show. The Royal Adelaide Show will take place from August 30 until September 8.

The Origins of Angus in Adelaide

The Royal Adelaide Show has a long conjoined history with the Angus breed that dates back to the first recording of the breed 126 years ago at the show in 1893. According to historical reports, John Lewis of Adelaide entered the only polled Angus cattle, one bull and one cow. This was the first of the breed to appear in the competition. Mr Lewis was awarded two pounds for his entries.

The first registered Angus animals were entered in the 1929 Royal Adelaide Show. A McFarlane of Wellington Lodge, South Australia entered four entries, a bull calved before July 1, 1925, a bull calved between July 1, 1925 and June 30, 1928, a cow named Lady Jean of Wellington Lodge and a cow calved between July 1, 1925 and 30 June 1928. The bull calved before July 1, 1925 was awarded Champion bull, with Lady Jean of Wellington Lodge awarded Champion cow or heifer. Mr McFarlane was awarded seven pounds for each of his champion animals.

The Chronicles of Angus in the Interbreed

The Interbreed/All Breed competition at the Adelaide Royal Show began in 1983, with the first Angus winners in 1985 with Thologolong Think Twice, exhibited by Sutherland & Sutherland and Glenbold Adelaide A16 exhibited by VA Lyons Ltd. From then on Angus cattle have enjoyed tremendous success in the interbreed competition.

Image: The Australian Angus Journal 1986

Over the following years, the interbreed competition Angus winners are as follows:

1997 –

All Breed Junior Champion Pair exhibited by NK Seaton, Double P Maxene R19 & Double P Rump R5.

1999 –

All Breed Supreme Champion Female, Ferndale Park Selina S03, exhibited by RJ & EA Knott All Breed Junior Champion Female Ferndale Park Tarlina T37, RJ & EA Knott Supreme Champion Bull and the All-Breed Junior Champion Bull, Undera T 1 exhibited by Undera Stud.

2000 –

2000 saw the introduction of the Interbreed Sire’s Progeny classes.

All-Breed Supreme Champion Pair, Male and Female with All Breed Supreme Champion Female, S & N Branson (Banquet Angus) Banquet Kite T59 and All Breed Supreme Champion Bull, Merridale Black Sovereign T8, Rossander Angus.

All Breed Junior Champion Pair Bull, Banquet Upward U49, S & N Branson, Banquet Angus All Breed Junior Champion Female, Ardrossan Princess U138, GP & PM Kallady.

2001 –

The All Breed Supreme Champion Bull, Rossander Forte, Rossander Angus.

All Breed Supreme Champion Female, PJ Dream, exhibited by Rossander Gold Angus.

2002 –

All Breed Supreme Champion pair Ferndale Park Una and Ferndale Park Watkin W191, RJ & EA Knott The All Breed Junior Champion pair, Ferndale Park Watkin W191 and Ferndale Park Wendaline W89, exhibited by RJ & EA Knott.

2003 –

Time to forge more history:

As the South Australian celebration of 100 years of Angus Australia, the Angus Feature Show will be event not to be missed. Ensure you are taking part in this moment in Angus history by making sure you are keeping up to date with the Angus Australia website www.angusaustralia. com.au and social media for entry dates and additional information regarding the event.

Please contact Mark Fairlie, Chairperson, South Australia State Committee on 0428 849 622 or at lanark.angus@ bigpond.com for further information.

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Angus Bulletin — Autumn 2019

Reserve Champion Interbreed Sire’s Progeny.

2004 –

All-Breed Junior Champion Female, Ferndale Park Pema Y170, exhibited by RJ & EA Knott.

2006 –

All Breed Supreme Champion Pair, PJ Dream S2 exhibited by P & J McLauchlan and Rossander Tonga Y331, exhibited by Rossander Angus Reserve Champion Interbreed Sire’s Progeny, won by USA Vermilion Dateline 7078, exhibited by Gp & PG & Pm Kallady.

2009 –

Reserve Champion Interbreed Sire’s Progeny, Rossander Angus.

2010 –

All Breed Junior Champion Female, Banquet Champagne E288, Banquet Angus All Breed Junior Champion Male, Raff Enforcer E41, Raff Angus.

The Champion Interbreed Sire’s Progeny, PJ Angus.

2014 –

All-Breed Supreme Champion Bull, PC Kodiak 5R H130, exhibited by Pine Creek Angus.

Image: The Australian Angus Journal 1986

2016 –

Champion Interbreed Sire’s Progeny, M & L Fairlie of Lanark Angus.

2017 –

All Breed Supreme Champion Female, PC Miss E99 Foreman J181, exhibited by Pine Creek Angus.

2018 –

All Breed Junior Champion Female, Black Diamond Ms Shiraz N407, Pine Creek Angus.

All Breed Junior Champion Male Black Diamond 5R N411, Pine Creek Angus.

All Breed Grand Champion Female, PC Ms Kit Kate K006, Pine Creek Angus.

All Breed Grand Champion Male PC J157 Newsman N003, Pine Creek Angus.

All Breed Supreme Champion Bull PC J157 Newsman N003, Pine Creek Angus.

All Breed Supreme Champion Beef Cattle Exhibit in Show with PC J157 Newsman N003, Pine Creek Angus.

Image: The Australian Angus Journal 1986

NO AMERICAN GENETICS

Sarum Angus Cattle Co Greg and Pamela Webster

07 4630 9190 angusaru1@gmail.com www.sarumanguscattleco.com.au Angus Bulletin — autumn 2019

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The Incitec Pivot 2019 Royal Melbourne Angus Feature Show Cheyne Twist, Communications Officer

The Angus Australia Victorian State Committee will be hosting their own little bit of Angus history with the 2019 Angus Feature Show at this years Royal Melbourne Show. The Feature Show will take place as part of the centenary celebrations for 100 Years of Angus Australia and registered Angus cattle.

The Incetic Pivot Royal Melbourne Show Angus Feature Show will take place September 29, 2019.

The tail of Angus at Royal Melbourne:

The Angus breed is first noted to have partaken in the Royal Melbourne Show in the late 1800s, with Andrew Swan of Essendon, Victoria who won Champion Bull with an important bull called Patricus at the 1881 Royal Melbourne Show.

The first registered Angus cattle competed in the Royal Melbourne Show in 1919, with 3 polled Angus entries.

A bull named Rover of Meadow, exhibited by Arthur Dair, Meadow Bank, Lilydale was awarded 2nd prize. Mr Dair also exhibited in the Cow or Heifer section, earning 2nd prize with Pansy of’ Meadowbank and Awaroa of Meadowbank in the Heifer, 2 years or under category.

1920 saw 5 entries in the second year of the polled Angus competition.

In the bull section for bulls 2 years and over there were three entries, with the placings as follows. First price went to Hubert S. Docker, Bontharambo, Wangaratta with Hayston By Jingo, as well as second place with Envy of Bywell. George Dair and Son of Meadow Bank, Lilydale were awarded third place with Rover of Meadow Bank.

In the Cow or Heifer 3 years or over section, George Dair & Sons were the only entry in the polled Angus section, with Dulcie of Meadow Bank. It was the same story in the Heifer class, 2 years or under with the Dairs’ having the only entry with their heifer, Awaroa of Meadow Bank.

The Champions prizes of Australia were awarded to Hubert S Docker, with Hayston By Jingo for Champion Polled Angus bull and Reserve Champion with Envy of Bywell.

Dair & Sons were awarded Champion polled Angus cow or heifer over 12 months old with Dulcie of Meadow Bank and Reserve Champion polled Angus cow or heifer with Awaroa of Meadow Bank.

In the judges report for this year, it was commented by the judge for the Angus section, “The Polled Angus were very disappointing in numbers for such a fine breed of beef cattle.

Mr. Docker is to be congratulated on possessing two such fine bulls as those with which he was represented in the class two years and over.”

“The champion bull, Hayston By Jingo, is a very fine specimen of the breed, but was very closely run by the imported bull, Envy of Bywell. He only beat the latter a little in the thigh, which was the deciding factor in giving him the championship.

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Angus Bulletin — Autumn 2019

Messrs. G. Dair and Son showed a very fine cow in their Dulcie of Meadowbank. It is a great pity there were not more entries to make the competition stronger in this section.”

All in – the Angus Interbreed History:

The Royal Melbourne All-breed competition was established in 1978.

The first Angus winner within the competition was in 1982, with Brookfield Park Alfred Y43, exhibited by RR & MA Johnston awarded Supreme Beef Breed Bull.

The interbeed history continues as follows:

1999 –

Supreme Beef Breed Bull awarded to Cobar Park Jackpot S6, exhibited by BP & SM Booth.

2002 –

Supreme Beef Breed Exhibit, Rossander Black Matthew W49, exhibited by Rossander Angus.

2006 –

Supreme Beef Breed Exhibit, PJ Company Dream S2, P & J McLauchlan.

2011 –

Supreme Beef Breed Exhibit, Raff Empire E269, Raff Angus.

2014 –

Supreme Beef Breed Exhibit, Pine Creek Kodiak 5R H130, exhibited by Pine Creek Angus.

2015 –

Supreme Senior Champion beef breed female, PC Miss Expedition, Pine Creek Angus Supreme Senior Champion beef breed bull, PC Kodiak, Pine Creek Angus.

2017 –

Supreme Junior Champion beef breed heifer Hollywood Miz Scarlett M18, Hollywood Angus.

Supreme Senior Champion beef breed female and Supreme Beef Breed Exhibit, PC Miss E99 Foreman J181, Pine Creek Angus.

2018 –

Supreme Breeders Group, Pine Creek Angus.

Supreme Junior Champion beef breed heifer with KO Dream N43, KO Angus.

Supreme Junior Champion beef breed bull, Black Diamond 5R N411, Pine Creek Angus.

Image: The Australian Angus Journal 1982

The 2019 moment:

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The Incitec Pivot Royal Melbourne Angus Feature Show will be an event not to be missed, and one for the century. The event will also be associated with the Black Dog Ride. The Black Dog has been travelling the country since July 2009 to raise awareness for depression and suicide prevention. In the lead up to the Incitec Pivot Royal Melbourne Show, a donated Little Meadows Angus heifer will be traveling throughout WA to assist in raising awareness, making her way to Victoria to be auctioned at the Angus Feature Show. All proceeds from the heifer made at the auction will go to the Black Dog Ride.

Following the judging program, there will be an elite female sale.

To ensure that you are aware of all news and important information about the Incitec Pivot Royal Melbourne Angus Feature show by keeping updated on www. angusaustralia.com.au and social media for entry dates and additional information regarding the event.

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Angus Bulletin — autumn 2019

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Angus Bulletin — Autumn 2019

Mrs Michael F White decorating the 1958 Supreme Champion Angus Perth, Scotland, with the Australian Sash.

Image from the Aberdeen Angus Manual, Issued 31st March 1958

Image: The Australian Angus Journal 1986

This bull was in purchased in 1947. Image: The Story of Angus in Australia

Bruce Steel with Ben Nevis Lancer, a 12 month old son of Sarum Economist. Image: The Australia Angus Journal December 1968

out & about 1945 – 1969

The Australian Angus Journal December 1969

Angus Bulletin — autumn 2019

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Angus through the Ages Part 2: 1945-1969 Cheyne Twist, Communications Officer

While Aberdeen-Angus cattle were given the title of the poor mans breed in the first quarter century of the society, the evident increase of Angus cattle after World War II assisted in changing this stigma.

While the Hereford and Shorthorn breeds continued to reign supreme, Angus popularity was growing, particularly amongst wealthy producers whom were taking up breeding Angus cattle.

There were 11 presidents who lead the society during this time. They were LT Sanderson (1945-47, 1951-52), HG Munro (1947-49, 191953-55), RE Wilson (1949-51), LJ Graves (1952-53), RCN Clarke (1955-57), MF White (195759), WE Webster (1959-61), HS Corden (1961-63), HT Kidman (1963-65), HW Williams (1965-67), RHF White (1967-69).

Leading from the front

Over the period of 1945- 1969, several Angus studs came to prominence for their exhibiting at shows around Australia.

At the top of the quarter century in 1946, Henry (Harry) Williams and his father Ernest Williams began the Victoree Aberdeen-Angus Stud, near Dalmore in Gippsland, Victoria. Mr Williams has been considered one of the best breeders and showman in Angus history in Australia. Williams founded his herd females based from Lin Sanderson’s Wallah herd, Gus Scott’s Milong Herd, Cliff Minter’s Kahlua stud and the Bontharambo herd, owned by founding society member Hubert Docker.

In 1947, Williams purchased a bull called Mulben Erwin, as well as three females from Scotland. Mulben Erwin’s dam was a three-quarter sister to a very famous bull called Mulben Embassy, sold to Queenslander Eaton Webster of Sarum, Kingaroy in 1945 for an Australian record of 1,500 guineas.

This bull has been said by some to be the greatest bull to ever leave Scotland and had a major impact on the Angus breed in Australia during his lifetime. Prior to his acquisition by Mr Webster, Mulben Embassy was the undefeated Grand Bull Champion over all breeds at the New Zealand show in 1941, 1943, 1944 and 1945. Once settled at Sarum, Mulben Embassy sired 150 sons and 170 daughters, many of which went on to be prominent show animals at various shows around Australia and New Zealand.

Image: The Australian Angus Journal December 1969

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William’s purchase of Mulben Erwin and his cow herd assisted in Mr William’s wanting to maintain a large framed herd. In the 1950s and ‘60s, bigger cattle were becoming more sought after, due to the fad of ‘lean meat’ cattle. William’s herd was a champion of maintaining a larger framed herd for their meat content.

“I was placed at the end of the line of the showring until eventually, the fad changed and then we won championship after championship and we used to have the top bull sales in Australia,” Mr Williams said of his decision to breed larger framed cattle.

Over a number of years, Mr Williams became a regular at the shows, winning many awards in the 1950s, 60s and 70s.

Eaton Webster of Sarum Stud, who served as President of the Society from 1959-1961, declared 1948 as the best year for Angus cattle and stated in February 1951, “The beef cattle industry has a great future in this countryperhaps the greatest future of all our primary industries and of the various breeds which go to make up our cattle population, none has greater possibilities than the Angus breed.”

By 1951 20-30 pens of Angus cattle were being sold at the Melbourne cattle market every week, in comparison to the two to three pens 10 years prior. However, in terms of the export market, Angus cattle were still behind the rest.

Another pivotal figure of the Angus society in the second quarter of the century was Lin Sanderson, of Wallah, Narrabri, New South Wales. Mr Sanderson was renowned for his quality Angus herd and served twice as Angus Australia President from 1945-1947 and 1951-1952. Mr Sanderson was a vocal advocate for establishing an Australian beef export market to assist in securing a

market for high quality beef, potentially to the United Kingdom post WWII. His work unfortunately did not eventuate to what Mr Sanderson was striving for, as while the Angus breed found a market within the American hamburger export market, much of the market favoured Bos indicus breeds.

Cattle from Mr Sanderson’s Wallah Stud played a large part in many stud’s herds that are still in practice today including Hazeldean, Bald Blair, Roseleigh and Victoree.

Alike Mr Sanderson, another pivotal voice in campaigning the issue of Australia’s quality of beef production during this time was H Gordon Munro, who developed the Booroomooka Angus Stud, based near Bingara, New South Wales, in 1926. History records states that Munro was the first producer to import an animal from the USA with Bar Quality 2nd in 1935.

Munro was of a similar opinion of Sanderson that that there needed to be adaption and change in the quality of Australian meat production in the 1940s. It was his opinion that Australia would benefit from reforms regarding grading and branding meat for local Australian consumption. The Booroomooka Stud is still one of the oldest studs in fruition, now managed by Sinclair Munro and his wife Jo. In 1961 the Japanese Government purchased two Angus bulls and 7 heifers from Australia for stud purposes and artificial insemination cross-breeding, which assisted in the opening of the Japanese export market. During this year, Australia was also visited by representatives from Gaum, Formosa and China, for the purpose of investigating Angus cattle and poll breeding.

The late 1960s South Australian producers, the Cowley Family of Roseleigh, Pinnaroo were quite dominant across the various Royal Shows. Roseleigh, developed in 1954, had several champion wins across the 60s at the Sydney Royal Easter Show and Melbourne and Adelaide Royal Shows under founder Charles Cowley.

Between 1960 and 1969, the Cowley family had exhibited 23 champions and 3 supremes, as well as 31 firsts, 23 seconds and 15 third prizes winners at the Adelaide, Melbourne and Sydney Royal Shows. Their sire Victoree Erwin 77th was awarded top Angus sire in South Australia in 1964, 1965, 1966 and 1968, with a second place in 1967, and had progeny to go on to take out Champion and Supreme Champion at Adelaide and Sydney Royal Shows.

June 20, 1956 saw the first combined stud and commercial Angus sale, held in Tamworth. Organised by a group of New South Wales Northern District breeders, the same breeders also organised the first Angus Show and Sales under the Society in June 1957.

In Tasmania, Rosedale Angus, Campbell Town, owned

by L & M Foster were one of most successful exhibitors within the showring. Formed in 1946, from 1948 to 1969 Rosedale exhibited in many Hobart Royal and Launceston National Shows, collected a number of champion winners during this time. In 1967 Rosedale were awarded champion female and junior champion bull at Hobart Royal in 1967 and Supreme champion bull at the Hobart Royal and Launceston National in 1968.

They also had champion carcase at Hobart royal in 1968.

By 1958 there were 490 registered Angus studs, with a strong increase of commercial herds around Australia.

With this increase of studs around Australia, the state of Victoria saw the highest growth in numbers of Angus breeders over the 25 years.

In Western Australia, Gail Holding exhibited a number of reserve champion and champion Angus animals in the Perth Royal Show. Predominantly in the late 1960s, Miss Holding was a regular within the show ring culminating a number of awards, particularly in her female entries.

Continued growth

The Merrigrange Angus stud was founded by Phill and Gwen Collins in in 1959, at Tennyson, VIC with seven cows. The Collins and Merrigrange cattle had a lustrous exhibiting career, claiming numerous championship awards for over twenty years.

The Merrigrange herd produced the Vicky family, one of the prominent Angus lines in Australia. Mr Collins was an early adapter to artificial insemination, going against opinions of other Angus breeders at the time through getting his technicians certified to utilise genetic science to further establish his herd.

Phill and Gwen’s sons Peter and Graeme now run their own Angus studs, Merridale and Merribrook respectively, with their children also having a hand in the Angus breed, making their stamp in the Angus breed multigenerational.

July 1969 saw the first time Angus cattle were shown at the Alice Springs show in the Northern Territory, with a total of 240 Steers exhibited by Mr Bob Smith of New Crown Station. The cattle travelled over 400 kilometres on a road train to be part of the show.

Leaders in technology and research & development

On February 1, 1960, after much deliberation by Angus producers, the Aberdeen-Angus name was shortened to Angus.

In 1960, the Council of the Society launched the Breed Promotion Scheme, with each State Committee appointing their own Breed Promotion Committee. It was the aim of these committees to “give a greater impetus to the breed” and according to the 1962 Angus Manual accrued excellent results, with an increased Angus Bulletin — autumn 2019

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Mulben Embassy NZ

Image: The Australian Angus Journal December 1969

number of members, and a greater influx of Progeny, Transfer and Herd Book Registrations.

The 1960s saw progression for the research and development of the Angus breed, with the development of the New South Wales Department of Agriculture, Trangie Research Station Angus Research Project.

While the Angus herd at Trangie was developed many years prior in the 1920s, the Research Project at Trangie became the host herd for the Angus Elite Progeny tests.

The research completed at the Trangie Research Station was instrumental for BREEDPLAN genetic analysis.

Trangie also developed satellite herds in other states to conduct Beef CR3 research into feed efficiency and maternal traits. These developments made in the early years have assisted greatly in genomic research in the current day.

By the end of the quarter century the Angus Herd Improvement Group (A.H.I.G) was developed in 1966, which forged the beginnings of performance recording as we know it today.

The goal of the A.H.I.G was to “make the Angus breed in Australia paramount” and was focused on improving and promoting the Angus breed across the supply chain. The Board of Directors for the A.H.I.G in 1966 comprised of Alan Boyd, Gordon Munro, James Litchfield, Hugh Munro, Bruce Steel, Archie Watts, Doug Watts, Doug Service and later Frank Pearson and John Sullivan.

Image: The Story of Angus Australia By Nigel Austin

PAge 24

Angus Bulletin — Autumn 2019

At its establishment, there were 30 members who wanted to be involved in the program and have their cattle tested. In 1968, the explanation for the program was that the breed required records to show its economic capacity to both growers and the butcher.

In 1967, the Angus Society became the first cattle breed society to computerise its performance testing.

Representatives of the A.H.I.G, Mr Allen Boyd, Mr James Litchfield and Mr H.P Anderson signed a five-year contract with the AML and F Computer Bureau to initiate the scheme.

Chairman of Directors of the Angus Herd Improvement Group Alan S. Boyd stated in the 1968 Angus Australia Journal, “The producer needs standards in both aims and goals. With these basics in in mind A.H.I.G has steadily bought forward for its members a system of recording efficiently the performance of his cattle as well as keeping a complete record of management, etc., employed.”

As it was always the aim of the Herd Improvement Group, 1968 saw moves made to ensure that the A.H.I.G would be fully absorbed by the Society. By 1968 the group had over 1,000 cows on its breeder’ computer records.

In 1969 The Angus Herd Improvement Service was set up by the society.

Celebrating success

In 1969, the Society celebrated its Golden Jubilee and celebrated the registration of its 1,000th member, who was Mr H.J. Smedley of Wodonga, VIC. In March of the same year the first International Angus Forum was held in Sydney, organised by the Society. The event was held to celebrate 50 years of the society and was host to 427 delegates from nine countries and had 613 attend the Forum Dinner Dance that took place during the event.

This event marked the formation of the World AberdeenAngus Secretariat, and gave stud and commercial breeders, scientists and leading authorities in meat trade at the time to come together to discuss their views of the industry they were part of.

The Forum was opened by the Governor of New South Wales, Sir Roden Cutler with an official welcome from the president at the time, Richard White. Mr Smedley was honoured during the Forum Dinner Dance for his membership and its milestone to the society.

The period of 1945-1969 drew to a close with a half century milestone for the society, and a 1,056 strong membership, an all-time peak for the society.

from the vault

The Aberdeen Angus Herd Book fo Australia Volume 18, April 1958

The Australian Angus Journal December 1968

President & Secretary Reports from The Australian Angus Journal, December 1966

The Pastoral Review 1969

Angus Bulletin — autumn 2019

PAge 25

Weaner Sales

Mark Muir, Mordallup Angus stud, with Landmark commericalk cattle manager Darren Chatley, where Mark sold Angus steers to the top price of $1212 at the Landmark Weaned Weaner Sale Boyanup WA 9/01/18. Image: Farm Weekly

Landmark’s Jeff Olafsen (centre) with Tom & Carol Megaw, whol sold 56 Angus steers, 382-416kg, 10-11 months to $1,250, average $1,195 at Mt Gambier SA, 8/02/19.

Image: Stock Journal

John and Sarah Adams, ‘Mill Park’, sold 132 Angus steers to $1,135 top. Independent agents weaner sale, NVLX, Wodonga, VIC, 4/01/18. Sarah, Maisie, Jessie and John Adams, with Matt McAninly, Rural Bank. Image: Stock & Land

around the weaner sales

Luke, Pat and Annie Nicolle, representing Wybong Pastoral at Graman sold Angus steers and up to 340c/kg. Inverell NSW 24/01/18. Image: The Land

Mark and Leah Jacob sold 150 Angus steers. Top PAge 26 385kg Angusmade Bulletin$1295 — Autumn pen of 20, or 2019 336c/kg. Colac Weaner Sale, VIC 3/01/18. Image: Stock & Land

The market toppers. The Athlone South Angus steers of Roland and Susan Cameron drew a top bid of 331c/kg. Hamilton Angus steer sale VIC 8/01/18.

Image: The Land

Weaner Sales

Top Angus genetics lift buyer support at Colac First published on 4 January 2019 - www.stockandland.com.au, by Jamie-Lee Oldfield

Quality Angus genetics, combined with careful management, have enabled Murray and Anne Howard, Violet Banks, Beeac, Vic to produce an ideal calf for the annual weaner sales in January.

Early growth rates are important for the Howard family, with a weaner liveweight of more than 400 kilograms targeted at sale time

After many years spent breeding crossbred cattle to supply the domestic vealer market, the Howard family made a change to a pure Angus herd and have been very pleased with their successful sale results at Colac.

In 2018 a line of their Angus weaners, weighing in at an average of 429 kilograms, topped the sale at $1320 a head.

“Producing Angus weaners has been a more recent introduction for ease of management and increased marketing opportunities,” Mr Howard said.

“We’ve been very happy with the prices we’ve received, we probably should have done it much sooner.”

The Howards Angus herd currently has 140 head of cows and heifers.

With a focus on growth rates and carcase quality, Mr Howard uses a combination of estimated breeding values (EBVs) and structural soundness to select his bulls.

“I am chasing growth, particularly as we are selling weaners, I will look for bulls with high 200 and 400day weight figures and intramuscular fat depth and eye muscle area,” he said.

“The weaner sales are our target market so early growth rates are important for our potential buyers who will take them onto the next stage.

“More recently we have also been selecting bulls which are positive for rib and rump fat.”

Birth weight is also a strong consideration, with Mr Howard preferring to select a bull with moderate EBVs for birthweight to maintain calving ease, particularly in the heifers.

A liveweight of more than 400kg at sale time is targeted, but this year Mr Howard estimates weaner weights could be down slightly, due to the dry start to the season.

“The cows and calves have had a tougher time this year, a late break and a dry autumn meant we had to feed out a lot of hay and silage,” he said.

“The winter was very cold and we also had a dry September and October, we missed those early spring

rains but luckily some late rains have kept the pastures going for a bit longer.”

Mr Howard said the weaners will still present well and should hit the mid to high 300kg plus liveweight range by sale day.

The calves are weaned in the paddock for about three weeks and supplementary fed quality hay and silage during this time to ensure they are quiet and have settled down well.

“Normally I would cut my own silage, but this year, I have conserved the pasture and decided to buy hay in.”

Anne and Murray Howard

Murray and Anne Howard sold 70 Angus steers to average $1285, or 333c/kg at the Colac Weaner Sale, VIC 3/01/18.

Their opening two pens returned the top price of the sale. One pen averaged 432kg and the other 400kg, sold for $1390, equating to 321c/kg and 347c/kg.

Mr Howard said considering it had been so dry, he didn’t know what to expect, but described the returns for his opening pens as “tremendous”.

“Considering what has been happening the past six to 12 months, and the way this were with the pre-Christmas sales being tough, we are very happy,” he said.

The Howards offered their heifers at the Colac Associated Agents female sale, 7/01/19.

The tops of the draft comprising 17 weighing 352kg sold for $1000 or 284c/kg, while the seconds weighed 334kg and sold for $910 or 272c/kg.

Angus Bulletin — autumn 2019

PAge 27

Weaner Sales

Jim Shaw says modern Angus genetics has given their Western district herd, Winninburn, Coleraine, unprecedented growth rates.

Genetics deliver for Shaws

First published on 18 Dec 2018 www.stockandland.com.au, by Alastair Dowie The genetics of the modern Angus has delivered previously unheard of weight gains for Western District cattle producers, Jim and Wendel Shaw and son Jarrod.

The property, Winninburn at Tarrenlea south of Coleraine, on the Wannon River, has been running Angus cattle for more than 20 years.

The Shaws have been selling at the Hamilton weaner sale for nearly that long.

The herd comprises around 160 cows and joined heifers run on hill country with the heavy soils.

“Black cattle seem to do okay here. We find the temperament of the cattle to be good and they are good doers on this type of country,” he said.

The quality of the genetics of Angus cattle had increased dramatically to allow calves to achieve the weights seen today “on this type of country”.

Mr Shaw said the proof of the quality of the weaners was in the positive feedback from repeat buyers.

The herd became European Union accredited in 2017 with the 2018 weaners being the first sold as EU. Mr Shaw said the move to EU status was prompted by his agent.

He said they had probably missed out some competition on their heavier cattle in the past that were not EU accredited.

Virtually the complete drop of steer calves make the sale with around 55 steers and 35 heifers sold.

The cows are joined in mobs of 30 with one bull to each mob starting in the first week of June to calves from the second week of March.

The calves are weaned 2-3 weeks prior to the sale date in the yards staying in the yards for a couple of nights PAge 28

Angus Bulletin — Autumn 2019

before going to a holding paddock where they were fed on silage and hay.

In the past two years the steer portion of weaners sold in Hamilton have averaged 380 kilograms in 2018 and 385kg in 2017 with the tops weighing the same at 416kg The heifer portion weighed in at a top of 352kg in 2018 and averaged 343kg while in 2017 the heifers averaged 332kg.

Weaner Sales

Jim Shaw, Coleraine offered his Angus heifers

Winninburn Angus steers and heifers were highly sought after during the Hamilton weaner sale series.

Jim Shaw offered 59 Angus steers, 410kg at Hamilton on 7/01/19, that made a top of 318c/kg or $1,304.

At the end of the week, the heifer portion was on offer with 26 Winninburn Angus heifers, 342kg, making 302c/ kg or $1032/head, also at Hamilton on 11/01/19.

Mr Shaw was pleased with the results, given the ongoing drought across the country. ‘The sales definitely exceeded my expectations, no one knew where the cattle would go, but we have come out of it all right’.

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www.angusaustralia.com.au Angus Bulletin — autumn 2019

PAge 29

breed development

Angus. only Angus.

The first DNA profile created specifically for Angus cattle.

Angus GS™ is the new standard in genetic testing for Angus cattle. Created by Angus Genetics, the profile is purely Angus DNA. So it will have better predictability and deliver more power and accuracy than any previous generation genomic enhanced EBV, and at greater value. Learn more about Angus GS at the Angus Genetics website: angus.org/agi. Visit angusaustralia.com.au/ to see how to order the test in Australia.

For Angus. by angus.

ANGUS Genetics Australasia

For more information to improve your herd with genomics, contact our new beef genomics territory manager: Hannah Bourke Neogen Australasia 0447 299 096 HBourke@neogen.com PAge 30

Angus Bulletin — Autumn 2019

Angus bull buyers invest in premium genetics Matt Dalgleish, Market Analyst - Mecardo

During the middle of 2017 Mecardo looked at Angus premiums to the Eastern Young Cattle Indicator (EYCI). This analysis piece provides an update to the Angus spreads according to Auctions Plus Angus cattle sales data.

Key points: · EYCI eligible Angus cattle sold on Auctions Plus follow a similar average monthly price pattern to sale yard EYCI sales, as reported by Meat and Livestock Australia. · Historically, the Angus cattle sold on Auctions Plus tends to attract a premium of around 5% on average, and usually ranges between a 0%-10% premium. · In recent years the Angus premium has been improving with the 2018 annual average premium recording the highest annual level in six years at an 8.7% premium.

Average monthly price data on a live weight basis has been produced comparing the EYCI eligible cattle, purchased by restockers, to Angus steers and heifers weighing between 200kg to 400 kg live weight with a fat score between 2 and 3 – Figure 1.

The Angus cattle prices from Auctions Plus have been filtered by this criterion to best reflect EYCI type cattle and the price behavior between the Angus cattle continues to show a remarkably similar pattern to the broader cattle breed types that make up the EYCI.

Since 2012 the Angus cattle has tended to achieve a premium over the EYCI. However, in recent years the premium appears to be widening.

Analysis of the percentage spread pattern between Auctions Plus Angus and the EYCI is outlined on Figure 2, on a monthly basis. The percentage spread (green line) has varied between a 15% discount to a 15% premium, while the long-term average premium spread achieved across the entire 2012 to 2018 period has been 5.2%, as highlighted by the black dotted line.

The shaded grey zone shows that for 70% of the time the Angus spread has fluctuated between 0% to 10% premium to the EYCI. The red dotted line outlines the annual average spread for each year, which demonstrates that since 2016 the Angus spread to the EYCI has been improving – moving from a 1.1% premium in 2016 to an 8.7% premium over the 2018 season.

What does it mean?

As our original Angus analysis suggested, factors such as larger lot sizes being available on the Auction Plus platform and additional information provided by the online provider could be a factor as to why buyers may be prepared to pay a premium.

Irrespective of the reason, the widening spread for Angus cattle on the Auctions Plus system in recent years signifies that either Angus cattle or the online platform are becoming more popular.

Angus Bulletin — autumn 2019

PAge 31

breed development

Changes to Angus Australia’s DNA Services Andrew Byrne, Breed Development & Extension Manager

Angus Australia, in association with its partner organisations, Zoetis Animal Genetics and Neogen Australasia, recently announced some changes to the DNA services that are available to Angus Australia members.

The revised services and associated pricing came into effect from January 1st onwards.

Most notably: · A discount of $3.30 is now available for the Angus GS product when conducted using TSU samples via Neogen, reducing the price from $51.45 to $48.15. · Prices have reduced for genetic condition testing when conducted as an add-on to the HD50K for Angus product via Zoetis. There is also greater flexibility to the genetic conditions that can be requested as add-ons to HD50K for Angus. · BVDV (PI) testing can now be conducted as an add on to Angus GS testing from both TSU and hair samples via Neogen. · BVDV (PI) testing is no longer available as a stand alone test via either Zoetis or Neogen. Members interested in conducting stand-alone testing for BVDV (i.e. not in association with genomic testing) are encouraged to contact their local veterinarian for advice.

An updated list of the DNA services offered by Angus Australia and their associated pricing, is provided here.

For further information, please contact staff at Angus Australia on (02) 6773 4600. Information is also available by contacting staff at Zoetis on 1300 768 400, or Neogen on (07) 3736 2134.

ANGUS AUSTRALIA – DNA SERVICES ZOETIS ANIMAL GENETICS Genomic Tests Zoetis HD50K for Angus

$51.45

Add Parentage Verification

Included

Add Core Genetic Test Panel

$24.75

Add Arthrogryposis Multiplex (AM)

$10.45

Add Contractural Arachnodactyly (CA)

$10.45

Add Developmental Duplications (DD)

$8.25

Add Dwarfism (DW)

$8.25

Add Alpha-Mannosidosis (MA)

$8.25

Add Neuropathic Hydrocephalus (NH)

$8.25

Add Myostatin (NT821)

$8.25

Add Oculocutaneous Hypopigmentation (OH)

$10.45

Add Osteopetrosis (OS)

$8.25

Add Coat Colour (RG)

$8.25

1

1

Includes AM, CA, DD & NH

Angus HeiferSELECTTM

$48.50

Parentage Verification Base Panel (280 SNPs) Add Parentage Verification

$25.85 Included

Genetic Conditions Arthrogryposis Multiplex (AM)

$22.55

Contractural Arachnodactyly (CA)

$22.55

Developmental Duplications (DD)

$22.55

Dwarfism (DW)

$22.55

Alpha-Mannosidosis (MA)

$22.55

Neuropathic Hydrocephalus (NH)

$22.55

Oculocutaneous Hypopigmentation (OH)

$22.55

Osteopetrosis (OS)

$22.55

Genetic Traits Coat Colour (RG)

$22.55

Myostatin (NT821)

$22.55

DNA Sample Types

PAge 32

Angus Bulletin — Autumn 2019

Hair

No charge

Semen

No charge

Tissue

No charge

Tissue (TSU)

No charge

breed development

ANGUS AUSTRALIA – DNA SERVICES NEOGEN Genomic Tests Angus GSTM 1

$51.45

Add Parentage Verification

Included

Add Core Genetic Test Panel 2

$24.75

Add Full Genetic Test Panel

$41.25

3

Add Developmental Duplications (DD)

$8.25

Add Coat Colour (RG)

$8.25

Add BVDV (PI)

$9.90

A discount of $3.30 will be applied for TSU samples 2 Includes AM, CA, DD & NH 3 Includes AM, CA, DD, NH, DW, OH, OS, MA, RG, Myostatin (NT821 only), and Homozygous Poll 1

2019 national conference

Parentage Verification Base Panel (543 SNPs) Add Parentage Verification Build SNP Profile 4 4

$27.00 Included $220.00

Involves building an animal’s SNP profile from the genotypes of their progeny. Requires availability of genotypes for a minimum of 10 progeny, plus genotypes of the progeny’s other parent/s.

Genetic Conditions Arthrogryposis Multiplex (AM)

$22.55

Contractural Arachnodactyly (CA)

$22.55

Developmental Duplications (DD)

$22.55

Dwarfism (DW)

$22.55

Alpha-Mannosidosis (MA)

$22.55

Neuropathic Hydrocephalus (NH)

$22.55

Oculocutaneous Hypopigmentation (OH)

$22.55

Osteopetrosis (OS)

$22.55

23

24

Genetic Traits

5

Coat Colour (RG)

$22.55

Myostatin (6 variants) 5

$22.55

Homozygous Poll

$22.55

Includes NT821, C313Y, E226X, F94L, NT419 and Q204X variants

DNA Sample Types Hair

No charge

Semen

$11.00

Tissue

$11.00

Tissue (TSU)

No charge

Albury Entertainment Centre, nsw www.angusaustralia.com.au Angus Bulletin — autumn 2019

PAge 33

breed development

Angus Australia Seeks Feedback During Industry Consultation Angus Australia has initiated an industry consultation process to better understand the penetration of Angus genetics, the adoption of breeding and genetic technology, and the traits on which importance is placed in Angus breeding programs.

Facilitated independently of Angus Australia by research partners Chi Squared Research and CSIRO Agriculture and Food, the industry consultation process will be undertaken over coming months and will consist of two main market research initiatives.

understanding the skills, attitudes and adoption of beef producers to various breeding and genetic technologies.

This market research initiative will be conducted via a combination of phone interviews and an online quantitative survey.

The first market research initiative will focus on understanding the current preferences that Angus breeders have for different traits within their breeding program, and will be conducted via an online survey that utilises the internationally recognised 1000 minds methodology.

Feedback from the industry consultation process will be used by Angus Australia to tailor innovative programs and services that enhance and promote the value of Angus cattle and beef, and objectively track the success of these programs over time.

The second initiative will focus on understanding the penetration of Angus genetics into beef production systems in both southern and northern Australia, and

To further discuss the industry consultation process, please contact staff at Angus Australia on (02) 6773 4600.

Understanding Angus Breeding Objectives Australian Angus breeders are being invited to provide input into the breeding direction of the Angus breed by completing an online survey that aims to determine current industry preferences for different traits within Angus breeding programs.

Angus Australia’s Breed Development & Extension Manager, Mr Andrew Byrne explained “the online survey is a critical part of a project being conducted to review the selection indexes that are calculated within the Angus BREEDPLAN genetic evaluation”.

“Survey outcomes will help to shape the future selection indexes that are calculated for Australian Angus animals” said Mr Byrne.

Facilitated by CSIRO Agriculture and Food, in collaboration with Angus Australia, the online survey aims to determine industry preferences for not only traditional production traits, like calving ease, fertility, growth rate and carcase quality, but also traits that are not currently considered in the selection indexes, such as structural soundness and temperament, and newer, more novel traits like immune competence, and the acceptable trade-offs between these groups of traits.

Research Project Officer at CSIRO, Mrs Amy Bell said that “traditionally the focus of breeding programs has been on production and reproduction traits, however other traits are starting to be considered to maintain a healthy, sustainable and productive herd”.

One example of this is immune competence, which has only recently been developed as a measurable trait.

Immune competence describes an animal’s ability to PAge 34

Angus Bulletin — Autumn 2019

mount an immune response to a disease challenge, with animals with high levels of immune competence having a strong immune response, which is favourable.

“It has been demonstrated in Australian Angus cattle that immune competence has potentially large benefits for improved herd health and reduced health treatment costs during feedlot finishing” explained Mrs Bell.

The survey is seeking input from all Angus breeders and producers across Australia to find out how they value different traditional and novel traits within their breeding program. This information will help to better understand how the value placed on each trait differs between different operations, climatic regions or target markets, and will enable the tailoring of selection indexes that best meet the needs of industry.

Four selection indexes are currently calculated within Angus BREEDPLAN, being the Angus Breeding Index, Domestic Index, Heavy Grain Index and Heavy Grass Index. The Angus Breeding Index is a general purpose selection index that is suitable for use in the majority of commercial beef operations, whereas the Domestic, Heavy Grain and Heavy Grass selection indexes are specific to beef operations targeting a defined production system and market endpoint.

breed development

Understanding Adoption of Breeding and Genetic Technology One of Angus Australia’s main strategic objectives is to provide members and their customers with tools that facilitate the continuous enhancement of Angus and Angus-influenced cattle and beef products.

To meet this objective, Angus Australia delivers industry leading genetic evaluation and DNA services to assist members make informed breeding decisions, supported by the conduct of comprehensive education, extension and youth development programs to enhance the knowledge and skills of members.

To evaluate the success of these programs, Angus Australia has engaged the integrated research and communications division of Fairfax Agricultural Media, Chi Squared Research, to undertake independent market research that aims to measure the impact of these programs within the Australian beef industry.

Angus Australia’s Northern Development Officer, Mr Jonathon Faris, outlined that “the market research conducted by Chi Squared will assess the level of the skills, attitudes and adoption of beef producers to the genetic evaluation services provided by Angus Australia, alongside various other breeding and genetic technologies that are available for use in modern beef breeding programs”.

In addition, the research will evaluate the penetration of Angus genetics into beef production systems in both southern and northern Australia.

“There is very limited objective data available that quantifies what proportion of the Australian beef herd is utilising Angus or Angus-influenced genetics and this market research aims to fill this gap”, said Mr Faris.

The market research will sample over 2,000 beef producers across Australia who are actively involved in making breeding decisions through a combination of phone interviews and an online quantitative survey.

“The intention is to repeat the research in five years to track the impact of Angus Australia’s programs over time”, said Mr Faris.

Funding assistance for the market research has been provided by Meat & Livestock Australia through the MLA Donor Company.

Angus Bulletin — autumn 2019

PAge 35

breed development

Angus Breeders Continue to Embrace Genomic Technology Having led the Australian beef industry with the adoption of various reproductive and genetic technologies, Angus breeders across Australia are continuing to embrace, genomics, or DNA testing, in increasing numbers.

Angus breeders are leading the Australian beef industry in the adoption of genomic technology, with genomic information now incorporated into Angus BREEDPLAN for more than 50,000 Australian Angus animals

The proportion of Angus animals being genomically tested has more than doubled in the past two years, with 17% of 2017 born animals recorded with Angus Australia having being genotyped.

Over 17,500 animals were genomically tested through Angus Australia during 2018, with over 50,000 Australian Angus animals now having genomic information analysed within the Angus BREEDPLAN genetic evaluation.

Angus Australia’s Breed Development & Extension Manager, Mr Andrew Byrne, said that “Of the 2017 born animals recorded with Angus Australia, 17% have been genomically tested, and this number is expected to further increase when more bulls are genotyped in the lead up to the spring bull selling season”.

“The proportion of Angus animals being genomically tested has more than doubled in the last two years, with only 8% of 2015 born animals having been genotyped”, said Mr Byrne.

The widespread investment in genomic testing is a major point of difference for the Angus breed and highlights the commitment of Angus Australia members to utilising the latest technology within their breeding programs.

“Importantly, the genomic information being gathered, in association with the ongoing commitment of Australian Angus seedstock producers to collecting pedigree and

performance information, is enabling Angus animals with superior genetic merit to be identified and used widely in Angus breeding programs”, explained My Byrne.

The adoption of genomics by Angus breeders is not limited to the seedstock industry, with an increasing number of producers running commercial Angus breeding operations opting to genomically test their replacement females with the Angus HeiferSELECT product.

Angus HeiferSELECT is a genomic selection tool to help inform the selection of Angus replacement females in a commercial beef breeding operation who have been sired by registered Angus bulls.

“Over 4,000 commercial Angus females have been genomically tested with Angus HeiferSELECT since the product was launched in late 2017”, said Mr Byrne.

With Angus animals already well regarded for superior performance and productivity, the investment of Australian Angus breeders in making genetic improvement will ensure Angus genetics continue to deliver improved profitability and remain in high demand within the Australian beef industry.

PAge 36

Angus Bulletin — Autumn 2019

breed development

Angus Selection Indexes Set for Review The selection indexes that are calculated within the Angus BREEDPLAN genetic evaluation are set for review.

Four selection indexes are currently calculated for Australian Angus animals, being the Angus Breeding Index, Domestic Index, Heavy Grain Index and Heavy Grass Index.

The Angus Breeding Index is a general purpose selection index that is suitable for use in the majority of commercial beef operations, whereas the Domestic, Heavy Grain and Heavy Grass selection indexes are specific to beef operations targeting a defined production system and market endpoint.

Angus Australia’s Breed Development & Extension Manager, Mr Andrew Byrne, explained that the purpose of the review was to evaluate whether the current selection indexes calculated for Angus animals were still appropriate for current beef markets.

“It is normal industry practice to periodically review the selection indexes that are calculated in order to maintain the relevance of the selection indexes that are being calculated.”

“The selection indexes calculated for Angus animals were last reviewed in 2014 and so this review is part of the routine maintenance of the Angus BREEDPLAN genetic evaluation.”

The review of the selection indexes will include consideration of the production and market scenarios for which selection indexes are published, the software that is utilised, and the manner in which selection indexes are presented.

“Extensive industry consultation will be undertaken with producers running Angus seedstock and commercial enterprises, feedlots, processors, semen companies, researchers and private consultants as part of the review”, said Mr Byrne.

As an initial step, Angus Australia has engaged CSIRO Agriculture and Food to conduct market research to determine current industry preferences for different traits within Angus breeding programs.

The outcomes of this research, along with the other feedback received during the consultation process, will be reviewed by Angus Australia and will help shape the selection indexes that are calculated for Australian Angus animals”, said Mr Byrne.

It is anticipated that any revisions to the selection indexes will implemented in December 2019 in association with the annual implementation of enhancements to the Angus BREEDPLAN genetic evaluation.

Angus Breeding Index

Lower Profitability

Greater Profitability

Domestic Index

Lower Profitability

Greater Profitability

Heavy Grain Index

Lower Profitability

Greater Profitability

Heavy Grass Index

Lower Profitability

Calving Ease Direct

More Calving Difficulty

Less Calving Difficulty

Calving Ease Dtrs

More Calving Difficulty

Less Calving Difficulty

Gestation Length

Longer Gestation Length

Shorter Gestation Length

Birth Weight

Greater Profitability

Heavier Birth Weight

Lighter Birth Weight

200 Day Growth

Lighter Live Weight

Heavier Live Weight

400 Day Weight

Lighter Live Weight

Heavier Live Weight

600 Day Weight Mat. Cow Weight Milk Days to Calving Scrotal Size Docility

Lighter Live Weight

Heavier Live Weight

Lighter Mature Weight

Heavier Mature Weight

Lighter Live Weight

Heavier Live Weight

Longer Time to Calving

Shorter Time to Calving

Smaller Scrotal Size

Larger Scrotal Size

Less Docile

More Docile

Lower Feed Efficiency

Greater Feed Efficiency

Carcase Weight

Lighter Carcase Weight

Heavier Carcase Weight

Eye Muscle Area

Smaller EMA

Larger EMA

NFI-F

Rib Fat

Less Fat

Rump Fat

Less Fat

More Fat

Lower Yield

Higher Yield

Less IMF

More IMF

Retail Beef Yield IMF

More Fat

Front Feet Angle

Less Sound

More Sound

Front Feet Claw Set

Less Sound

More Sound

Rear Feet Angle

Less Sound

More Sound

Rear Leg Hind View

Less Sound

Rear Leg Side View

Less Sound

More Sound More Sound 100

90

80

70

60

50 40 Percentile

30

20

10

Angus Bulletin — autumn 2019

0

PAge 37

breed development

THE SCIENCE OF SELECTION The advanced genomic selection tool for Australian Angus breeders

The new HD 50K for Angus is the latest innovation in genomic technology Get reliable solutions sooner: Increase the accuracy of EBVs and indexes for young Angus bulls and heifers Select, mate and market Angus seedstock with greater confidence Identify your best young sire/dam prospects Obtain accurate parent verification ZOETIS IS THE LEADING INNOVATOR — BUILD A HISTORY WITH THE COMPANY CREATING THE FUTURE HD 50K is available to Angus Australia members who are enrolled in Angus BREEDPLAN To take your breeding decisions to the next level call: 1300

768 400

Zoetis Australia Pty Ltd. ABN 94 156 476 425. Level 6, 5 Rider Boulevard, Rhodes NSW 2138. © 2018 Zoetis Inc. All rights reserved. August 2018. ZL0982.

PAge 38

Angus Bulletin — Autumn 2019

breed development

Trendsetters - New Bull Designers Matthew Reynolds, Breed Development Officer

The Angus breed has come a long way over the past 100 years as improvements in growth, carcase and maternal traits have driven the breed to its current success.

The early selection decisions breeders made have set the breed to become known for highly fertile, productive females and high-quality carcases suited to a wide range of markets.

The modern farming business has however changed from the farming systems that identified these focus areas. Over the past decade, as the digital age and a desire by consumers to know what they are eating and where it came from, the traits important to the farm business have developed.

The Angus breed has a large documented gene pool which position the breed extremely well to respond to new challenges and commercial demands, but understanding what is best for the future of the breed, will ultimately be set by those making the everyday breeding decisions.

It is Angus breeders who will set this future direction and ultimately design the bulls of the future through the selection and mating decisions they make. Balancing what their clients need now and into the future. Understanding the significance of breeding decisions and the importance of having access to the most accurate and up to date information has seen a number of initiatives by Angus Australia. The inclusion of programs such as BREEDPLAN, which now runs every 2 weeks, and the more recent focus on the integrity of the herd book, has cemented Angus breeders with the gold standard for information with which to make cattle breeding decisions.

Only with access to the very best information can breeders make the breeding decisions which will lead to the next great bull, who may sire more progeny then the likes of CA Future direction and B/R New design. These bulls have delivered not only an influence in the progeny they directly sire but have demonstrated their value through their grand progeny. Just like Future direction and New design the bulls of the future will need to possess traits which enable breeders to meet the future needs of Angus and Angus influenced cattle.

The significance of the consumer in the breeding decisions of the future cannot be under estimated. Angus has deliver consumers a consistent, high quality product that meets are range of needs and the future will likely see the importance of this increase.

Is your buyer buying the calf as is? Or what they can turn it into?

The importance of understanding the value of your product throughout the whole supply chain is important, because buyers are typically buying animals because of what they can do with them rather then what they are.

Whether growing out heifers, finishing steers or using a bull in a breeding program the cattle we sell can have destinations which have different goals to our program.

CA Future Direction 5321: Over 10,000 progeny registered within the Angus Australia Database and is a paternal grandsire to a further ~50,000.

B/R New Design 036: Over 7,500 progeny registered on the Angus Australia Database and is a paternal grandsire to a further 80,000+.

Understanding and building this into our breeding objective can have benefits which are hard to capture on profit and loss sheets because it is about being the preferred product.

For instance, a program which focuses on 400-day weight because they sell cattle as weaners, should consider other traits in their breeding objective which their clients will want, to drive value in the cattle they produce. It is important to note that this should not be at the expense of key drivers of profitability in the business, but rather understanding that making gain in other areas could drive demand in your cattle.

This concept is often why selection indexes are worth watching when making selection decisions as they look at the performance of the animal across a large number of traits. If used as an initial filtering of animals, can be valuable in ensuring the whole supply chain is considered in the breeding decisions we make.

Having a clear picture of the direction your breeding program is going will ultimately set up your operation, your clients operations and ultimately your breed, Angus, for the next 100 years.

Angus Bulletin — autumn 2019

PAge 39

breed development

Most Widely Used Sires in Last Two Years Andrew Byrne, Breed Development & Extension Manager

1. EF Complement 8088 has the most progeny born in the last two years, followed by Te Mania Emperor E343 and Pathfinder Genesis G357. These bulls have a combined total of 5,203 progeny born during this period.

2. Of the 20 bulls with the most progeny in the last two years, 9 are imported sires, with 8 from the United States and 1 from New Zealand.

3. The average Angus Breeding Index of the 20 bulls with the most progeny in the last two years is +139, which is placed in the highest 10% percentile band (when compared to 2017 drop calves). Only 1 bull has an Angus Breeding Index that is below breed average.

Te Mania Emperor

4. Across individual traits, the average EBVs of the 20 bulls with the most progeny in the last two years is as follows:

Trait

Sire Average

Breed Average

Calving Ease Direct

+1.1

+0.2

Calving Ease Daughters +2.5

+0.4

Gestation Length

-5.4

-4.0

Birth Weight

+3.6

+4.3

200 Day Growth

+55

+44

400 Day Weight

+99

+81

600 Day Weight

+127

+106

Mature Cow Weight

+104

+91

Milk

+17

+15

Scrotal Size

+2.5

+1.8

Days to Calving

-5.8

-4.2

Carcase Weight

+75

+59

Eye Muscle Area

+6.9

+5.1

Rib Fat

+0.5

+0.0

Rump Fat

+0.0

-0.2

Retail Beef Yield

+0.2

+0.4

IMF

+2.3

+1.7

NFI-F

+0.40

+0.18

Docility

+2

+4

Front Feet Angle

-7

+0

Front Feet Claw Set

-8

-1

Rear Feet Angle

-9

-2

Rear Leg Hind View

-3.0

-0.5

Rear Leg Side View

-1.1

-0.3

PAge 40

Angus Bulletin — Autumn 2019

Prophet

Complement

Genesis G357

USA14686137

Sire Ident

VTMB1

BNAD145

USA16752262

USA14543651

VTMB219

USA13009379

VTMB1

USA17091363

USA15719841

USA16559105

USA16447771

USA15354674

NZE469

HIOG18

HIOG18

USA16969555

USA15848590

NORE11

Angus Bulletin — autumn 2019

NWPG188

180 2441 284 1593 82 1169 94 1166 213 1045 205 976 78 970 35 956 50 872 79 851 69 790 43 785 116 761 86 752 11 751 59 702 26 663 19 642 67 609 48 608

4223 228 7277 1251 1770 73 2790 311 6027 1147 4869 577 963 0 1412 59 820 0 1563 11 1025 41 730 0 2790 249 1485 7 730 0 907 0 463 0 976 0 1591 32 765 21

Prog Anly Perf Dtrs 1982 0 4136 55 775 9 1456 28 3273 17 2775 5 0 0 543 0 193 0 858 0 329 4 227 0 1515 0 739 14 267 4 181 0 83 0 526 0 857 0 238 14

Scan Prog Carc Prog

Average EBVs for 2017 born calves:

USA15462648

WATTLETOP FRANKLIN G188

USA17614813

MUSGRAVE BIG SKY

DXTK002

TEXAS MOUNT K002

NORK522

RENNYLEA KODAK K522

WWEL3

ESSLEMONT LOTTO L3

SMPK7

PATHFINDER GENERAL K7

NMMK35

MILLAH MURRAH KINGDOM K35

USA17236055

SYDGEN BLACK PEARL 2006

USA17262835

V A R DISCOVERY 2240

USA17262374

JMB TRACTION 292

USA17171587

V A R GENERATION 2100

NMML133

MILLAH MURRAH LOCH UP L133

HKFJ5

PARINGA JUDD J5

USA17666102

LD CAPITALIST 316

NZE14647008839

MATAURI REALITY 839

HIOE7

AYRVALE BARTEL E7

USA16295688

G A R PROPHET

SMPG357

PATHFINDER GENESIS G357

VTME343

TE MANIA EMPEROR E343

USA16198796

EF COMPLEMENT 8088

Animal Ident

Name

Num Herd Prog 2Yr

Statistics

+3.1 75% +1.6 89% +4.7 96% +6.1 92% +3.0 51% -0.1 73% +1.3 54% +0.6 79% -0.2 65% +1.2 57% +6.0 88% -2.7 79% +3.4 55% -1.0 58% +3.7 61% +5.5 73% +4.7 81% +3.7 78%

+1.8 88% +0.6 95% +4.3 98% +6.6 97% +4.3 81% +3.5 84% -2.4 76% -1.5 88% -2.3 79% -2.5 79% +3.8 95% -9.9 87% +3.2 78% -2.4 83% +5.2 76% +3.8 83% -1.0 90% +3.2 87% +0.4

+2.2 94%

+0.8 98%

+0.2

+4.1 91%

+3.2 95%

Calv-Eas Dir e Dtrs

-4.0

-4.7 99%

-5.3 99%

-8.9 99%

-6.7 98%

-5.6 99%

-8.5 98%

-2.6 99%

-7.9 99%

-4.1 98%

+0.7 99%

-4.1 99%

-5.5 98%

-4.4 99%

-3.5 99%

-10.4 99%

-5.5 99%

-0.8 99%

-7.2 99%

-6.5 99%

-5.5 99%

+4.3

+2.5 98%

+3.7 99%

+3.7 98%

+1.1 97%

+4.2 98%

+1.8 98%

+8.8 98%

+3.1 99%

+3.8 98%

+4.2 98%

+4.7 99%

+5.3 98%

+2.4 98%

+1.9 98%

+1.2 99%

+1.7 99%

+3.4 99%

+6.6 99%

+5.1 99%

+2.6 99%

Bwt

Birth GL

+44

+63 96%

+55 98%

+50 97%

+45 95%

+58 97%

+53 97%

+56 98%

+50 98%

+66 96%

+58 97%

+57 98%

+60 96%

+49 98%

+52 94%

+42 99%

+50 99%

+65 99%

+64 98%

+51 99%

+52 99%

200

+81

+113 97%

+97 98%

+102 97%

+86 94%

+105 97%

+86 96%

+99 98%

+87 99%

+131 96%

+107 97%

+100 98%

+101 96%

+92 98%

+95 86%

+79 99%

+88 99%

+108 99%

+112 98%

+95 99%

+97 99%

400

+106

+146 96%

+121 98%

+135 96%

+109 88%

+139 94%

+114 95%

+144 97%

+121 98%

+159 95%

+133 97%

+118 98%

+134 91%

+122 97%

+116 83%

+96 99%

+113 99%

+131 98%

+148 98%

+127 99%

+126 98%

600 +88 97%

Mwt

+91

+117 89%

+87 91%

+134 85%

+113 80%

+112 83%

+98 83%

+148 87%

+73 97%

+109 86%

+88 87%

+95 91%

+114 81%

+92 92%

+76 80%

+92 98%

+69 99%

+86 98%

+159 94%

+128 99%

Growth

+15

+15 84%

+8 87%

+13 76%

+13 71%

+24 70%

+14 69%

+8 78%

+18 95%

+24 80%

+25 84%

+13 85%

+19 68%

+26 88%

+17 75%

+9 98%

+26 98%

+25 97%

+20 91%

+10 99%

+21 96%

Milk

+1.8

+3.1 96%

+1.6 98%

+3.6 97%

+3.9 89%

+3.7 94%

+1.8 95%

+1.0 98%

+1.5 98%

+4.1 95%

+2.2 96%

+2.6 98%

+2.5 94%

+2.0 97%

+1.7 75%

+3.8 99%

+2.3 99%

+0.7 98%

+4.1 97%

+1.9 99%

+0.9 98%

SS

-4.2

-4.2 59%

-4.9 53%

-4.6 55%

-11.1 58%

-7.6 51%

-7.7 52%

-4.2 62%

-2.8 63%

-4.6 55%

-4.2 45%

-2.3 54%

-6.0 49%

-7.3 63%

-3.2 43%

-6.5 82%

-11.2 86%

-6.3 72%

-6.0 70%

-7.2 89%

-4.4 66%

DC

Fert

+4.5 97%

+8.8 93%

EMA

+1.5 82%

+9.1 87%

+7.6 72%

+3.4 95%

+7.3 97%

+6.0 93%

+9.8 83%

+8.0 91%

+8.0 91%

+6.1 86%

+59

+80 90%

+63 88%

+70 81%

+68 79%

+5.1

+3.2 89%

+5.8 89%

+2.2 86%

+2.9 80%

+92 +10.1 79% 82%

+76 81%

+64 90%

+78 93%

+89 84%

+71 +10.2 87% 87%

+75 +12.2 86% 89%

+79 78%

+81 85%

+73 80%

+49 96%

+76 98%

+73 96%

+100 +11.4 90% 90%

+67 98%

+75 93%

Cwt

+0.0

+0.0 90%

-0.6 89%

-1.5 86%

+2.8 81%

+0.9 83%

+0.2 84%

-0.8 91%

+0.9 92%

-2.0 86%

-1.0 87%

-1.1 88%

-1.2 83%

+1.3 87%

+1.7 73%

+5.3 96%

-1.0 97%

+0.7 94%

+2.7 91%

+2.4 97%

+1.0 93%

Rib

-0.2

-0.4 88%

+0.1 85%

-0.2 84%

+0.6 80%

-0.1 81%

-0.3 83%

-0.2 89%

-1.1 90%

-2.4 82%

-1.7 84%

-2.3 85%

-1.4 81%

+0.5 86%

+0.6 66%

+4.5 95%

+0.2 97%

+1.3 94%

+0.0 89%

+0.4 98%

+1.7 92%

P8

Carcase

Estimated Breeding Values and Accuracies (%)

+0.4

-1.0 84%

+0.2 82%

+0.2 79%

-0.9 75%

+0.1 76%

+0.4 76%

+1.1 87%

+0.7 87%

+1.8 80%

+2.1 79%

+3.4 81%

+0.2 75%

+0.0 81%

+0.4 68%

-2.7 94%

+0.2 96%

-1.5 91%

+1.0 85%

-0.9 97%

-0.2 89%

RBY

-0.42 64%

-0.49 84%

-0.40 68%

-0.65 83% +1.7 +0.18

+1.8 88%

+1.2 +0.87 87% 69%

+2.2 84%

+4.2 +0.91 78% 67%

+4.0 +0.82 81% 65%

+2.9 +0.75 82% 65%

-0.3 89%

+1.9 +0.68 89% 77%

+2.8 +0.68 85% 66%

+1.1 +0.61 85% 62%

+1.6 +0.13 87% 72%

+1.8 80%

+3.1 +0.50 85% 73%

+1.3 +0.52 70% 55%

+2.9 +0.49 94% 87%

+3.4 +0.62 96% 93%

+4.0 +0.40 94% 80%

+1.6 +1.07 88% 81%

+3.1 +0.18 97% 93%

+2.0 +0.71 91% 83%

IMF NFI-F

+4

+5 88%

-7 92%

-18 95%

-12 92%

+1 96%

-14 97%

+16 97%

-4 98%

-6 94%

-1 96%

+37 96%

+16 96%

-1 78%

-6 85%

+5 98%

-13 99%

+8 98%

+23 96%

+4 99%

+8 99%

Doc

Extra

20 SiresBREEDPLAN with most progeny in thewith last the twomost yearsprogeny in the last two years Mid-February 2019 Angus Australia - 50 Sires

+114

+136

+123

+143

+154

+163

+147

+100

+132

+168

+133

+132

+123

+149

+123

+116

+164

+148

+152

+142

+140

ABI

+109

+125

+120

+127

+128

+132

+127

+88

+121

+153

+129

+135

+112

+126

+123

+108

+138

+132

+133

+119

+127

+119

+140

+120

+160

+189

+193

+163

+92

+136

+193

+134

+138

+130

+168

+116

+121

+187

+166

+165

+165

+143

GRN

Indexes DOM

+112

+135

+125

+135

+133

+146

+137

+105

+132

+157

+133

+130

+119

+138

+127

+113

+148

+139

+146

+130

+139

GRS

breed development

PAge 41

breed development

Fertility isn’t just cows in calf Matthew Reynolds, Breed Development Officer

A breeding program not only needs to make good mating decisions, but needs to ensure those matings result in calves on the ground. Whilst this concept seems simple, effectively translating a mating decision into a calf is not always as simple as it appears.

The Angus breed is blessed with good fertility and maternal traits, which greatly assist any breeding program because it enables the desired matings to occur.

The main measure of reproductive performance is in-calf rate and whilst this is a key measure when it comes to reproductive performance within a breeding program there are additional areas to assess in order to gauge a proper understanding of the herds performance. Fertility is a complex area and requires both good genetics and effective management to achieve the best result.

At a genetic level, if we want to improve the fertility of a herd then Days to calving (DTC) is an important trait to include in our breeding objective. The days to calving breeding value estimates the difference between individuals in the time from the start of the joining period until they subsequently calve. Lower days to calving animals have progeny which conceive earlier in the joining period and tend to be the heifers which show puberty earlier and the cows that return to oestrous sooner after calving.

Fertility is impacted by a large number of factors, both genetic and environmental and in-calf rate captures the effect of them all, before the calf is born. Having them all captured by a single measure can mean it is difficult to identify where improvements can be made if the performance is being held back by particular areas or if reproductive performance is impacted by factors after the calf has been born.

One measure often overlooked when examining the reproductive performance of a herd, is the level of calving difficulty or dystocia. Calving difficulties can have a big impact on the reproductive performance of the herd as the mother, calf or both may be lost as a result, therefore reducing the occurrence of dystocia within the herd can benefit the program. There are a number of breeding values which can assist with reducing the occurrence of dystocia which include; Calving ease direct (CE Dir) – Difference in the ability of the sire’s calves to be born unassisted from 2 year old heifers.

PAge 42

Angus Bulletin — Autumn 2019

Calving ease daughters (CE Dtrs) – Difference in the ability of the sire’s daughters to calve unassisted at 2 years of age.

Gestation Length – Genetic difference between the length of time between conception and calving. Shorter gestation length whilst not being directly related to fertility can mean calves are born earlier and therefore have greater time with which to reach the required joining weight. A shorter gestation length also benefits the cow by having longer to begin cycling before the start of the next joining period. Shorter gestations are typically associated with lower birth weights and therefore reduced calving difficulty which benefits the herd.

So far, we have examined traits which are expressed in the females within the herd. Male fertility is another key area to consider and is typically assessed based on the bull’s ability to produce a large number of offspring within the joining period. Whilst a bull breeding soundness exam (BBSE) will ensure a bull is physically able to get cows in calf, we can improve male reproductive performance with breeding.

Scrotal size – Is a measure of the difference in scrotal circumference at 400 days of age and has been shown to be an indicator of male reproductive capacity, as a larger scrotal circumference is associated with greater sperm output. Scrotal size is also correlated to Days to Calving resulting in bulls with larger scrotal size typically having a reduced days to calving.

Fertility is a complex area which incorporates a large number of traits and effects, which have a big impact on the bottom line of a beef business. Optimising the reproductive performance of your herd requires not only good genetics, but effective management and planning.

Importantly if we are going to make progress in the reproductive performance of the herd we need to collect data with which to assess the herds performance and make improvements.

For more information on contact staff at Angus Australia on (02) 6773 4600 or office@angusaustralia.com.au

breed development

Breeding Better Breeders Angus Australia has partnered with the School of Environmental and Rural Science at the University of New England (UNE) to undertake research into the genetics of traits related to the productivity and profitability of the female breeding herd.

The research project, titled “Breeding Better Breeders” will be led by well-respected UNE geneticists, Dr Sam Clark and Dr Tom Granleese.

Angus Australia’s Breed Development & Extension Manager, Mr Andrew Byrne, explained that the research project was part of Angus Australia’s commitment to providing Angus breeders with tools that enable them to maximise the rate of genetic improvement within their breeding program.

“EBVs are published for Angus animals for traits like calving ease, milk production, female fertility, mature weight and docility, but many of the traits that affect the profitability of the female breeding herd are not well described”, said Mr Byrne.

Initial research will focus on better describing the genetics of Angus animals for traits associated with the maintenance requirements of the female breeding herd, female longevity, structural soundness and fertility.

MEET THE RESEARCH TEAM Tom Granleese grew up on a mixed farming enterprise

farm in Temora, NSW, with a passion for animals and breeding. Following his undergraduate degree in Melbourne he managed an IVF and Cloning laboratory in Rockhampton, QLD. Tom returned to post-graduate study at Armidale to complete his PhD in breeding program design. Tom has been working as a research fellow at UNE since graduating working on breeding program design focusing on optimising genotyping and/or reproductive technologies. He works closely with breeders, genetic consultants and scientists and believes in an "all-levelstogether" approach.

In his spare time, Tom runs a small beef breeding enterprise east of Grafton, NSW. He is married with 2 young children and enjoys AFL, cricket and holidays at the beach.

The establishment of the “Breeding Better Breeders” research project is a direct response by Angus Australia to feedback received from the leading users of Angus Australia’s genetic evaluation services.

“Angus Australia initiated a formal consultation process several years ago with the establishment of various industry consultative committees”, said Mr Byrne.

Feedback from the consultative committees has identified that the development of selection tools that better describe traits associated with the female breeding herd was the number one priority.

“The Angus breed is well renowned for its maternal attributes, and this project aims to fast track the access of Angus breeders to tools that enable them to further improve the genetics of Angus animals for these traits, balanced with selection for other traits of importance within their breeding objective”, said Mr Byrne.

Further information regarding the outcomes of the research project will be circulated to members of Angus Australia as the project progresses.

Tom Granleese

Sam Clark

Sam Clark

is a senior lecturer in Animal Breeding and Genetics at UNE. Sam has worked on a variety of projects in livestock genetics, ranging from breeding program design to methods used for genomic selection. Sam is also heavily involved in the collection of feed intake information at UNE’s Tullimba feedlot, which has included many cohorts of the Angus Sire Benchmarking Program.

In addition to Sam’s strong research background he also maintains a strong link to commercial beef cattle production through his family farm in Guyra NSW. Angus Bulletin — autumn 2019

PAge 43

breed development

Every time you sell a bull, your reputation goes with it Matthew Reynolds, Breed Development Officer

For most seedstock producers, bulls are their primary product. The bulls have been bred to meet the needs of their clients and drive the genetic progress of the herd.

The selection, management and overall ability of the bulls to meet the needs of the customer is well understood as being critical to the sale process. The sometimes less well understood aspect of cattle breeding is the management of reputation and the ongoing support of a client’s needs.

Reputation is defined as the ‘widespread belief or opinion that someone or something has particular characteristics’ and part of the development and maintenance of this is the production of a consistent product. This product will need to perform in line with the characteristics that define the reputation.

The reputation cattle carry is not just limited to seedstock breeders, as the breeding decisions commercial breeders make is just as relevant in driving demand for the cattle they produce. How often have you looked into a sire or even made a selection decision based on seeing someone else’s calves by a bull? Success then requires the balancing of both the factors which influence the profitability of the breeding program and the factors which drive demand for the cattle produced by the program.

Your customer’s customers’ are your customers’

A trip to the local saleyard will see cattle marketed by a range of features such as weight and age, but also more and more by the bloodlines which they carry.

Understanding the program which produced the cattle you are looking at purchasing is a worthy consideration as it gives a reference point to the type of cattle these are likely to be. There is however a greater opportunity which would be to display the breeding values of the bull or bull team which produced the sale animals.

Marketing your cattle through the sale stock and empowering your clients to use the EBVs of purchased bulls for marketing their cattle is an opportunity available to anyone who sells registered bulls. This presents seedstock breeders with the opportunity to gain further PAge 44

Angus Bulletin — Autumn 2019

value from the effort in collecting performance data for estimated breeding value (EBVs) and market their cattle through their clients.

Verified Pedigree

Whether buying a car, a bag of seed or a new herd bull, buyers want to know what they are buying is what it claims to be and whilst some traits of the bull will develop over time like the claws on his feet and the breeding values, some things like pedigree won’t.

Mistakes happen and verifying the pedigree of sale animals is an important consideration for seedstock producers, as pedigree can have a big impact on the value of an animal to a buyer. The value of accurate pedigree is further increased when breeding values and genetic conditions are calculated, as pedigree is one of the most critical pieces of information. If this information is incorrect then the breeding values would link the wrong information to an animal and calculate incorrect EBVs. A change in a purchased animal can have a big impact on the reputation of a breeding program if not appropriately managed. One area though where movement is sometimes over played is in relation to breeding values, particularly when genomic information is added in.

Genomics causes re-ranking

More and more purchasers are choosing to genomically test bulls if they have not already been tested. This provides the purchaser with further confidence to make mating decisions with the bull, because typically the parentage has been verified and the EBVs enhanced.

The increase in breeding value accuracy from the inclusion of genomic information can have a significant effect on individual animals. Whilst when we look at large numbers of animals we see the average breeding value remains the same, at an individual level we see breeding values move as the accuracy of the breeding value increases.

breed development

Genomics provides a significant amount of new information into the calculation of the breeding value. This information has the potential to have a greater influence on the breeding value then the inclusion of other pieces of information and result in greater movement between BREEDPLAN runs. The value genomics added will be represented through an increase in the breeding value accuracy but also in the spread of the breeding values.

If you are selling bulls this is significant because the traits a bull was purchased on may no longer be applicable with the inclusion of genomic information. The genomics will likely have also resulted in the reranking of sale bulls which could affect both your selection of individuals to retain and the value the buyer places on the bull.

To highlight the situation vendors and purchasers are faced with below is a currently active bull who was sold.

On the left is his breeding values in the BREEDPLAN run before his genomic testing. On the right, his breeding values for the BREEDPLAN run the month after, with genomics included.

Would your selection decision be affected by the what would be a minor movement in the breeding values, shown below?

Any movement for a breeding value should be contexted within the trait being examined. Whilst the below example may be considered significant enough to affect the purchasing decision, what it reflects is a 2.5kg difference in the performance of the progeny for carcase weight, a 0.25cm2 difference in eye muscle area and less than one millimetre difference in fat depths. So as long as the breeding decision is part of a broader breeding objective then the movement should have little effect on the program achieving its’ goals.

The key message for bull sellers, is the importance of genomically testing early before advertising the animals breeding values, this prevents any major movement in the breeding values and ensures consistency of the product. Removing any need to support clients in the explaining the movement.

The reputation every bull carries is an opportunity to the breeder. Whilst breeding elite cattle is helpful, supporting clients to get the most out of the animals they purchase is just as beneficial to the breeding program in driving demand for the cattle produced.

For further information contact staff at Angus Australia on (02) 6773 4600 or office@angusaustralia.com.au

Angus Bulletin — autumn 2019

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Angus Bulletin — Autumn 2019

sire benchmarking

Consumer Focussed R&D Continues for Angus Christian Duff, Strategic Projects Manager

Cohort 7 of the ASBP will see 626 steers processed and data collected related to the beef product and consumer.

Of these, 341 steers will be part of the retail beef yield collection project.

Angus Australia is collaborating with the ALMtech project to pilot and develop Eating Quality (EQ) measurement technology

Beef samples are collected from all carcase for Intramuscular fat % assay

The first mob of steers from Cohort 7 of the Angus Sire Benchmarking Program (ASBP) were processed and graded across the 20th to 22nd February 2019. They were bred at NSW DPI’s Glen Innes Research station.

Following backgrounding near Grafton, the steers underwent a 100-day feeding program at the University of new England’s Tullimba research feedlot before being processed at John Dee abattoir, Warwick A comprehensive range of data was collected including Meat Standards Australia (MSA) grading, beef samples for intramuscular fat (IMF) assay and a full bone-out yield (beef primals, trim, fat and bone) on one side of each carcase. The yield data was captured in a collaborative project with NSW DPI. Angus Australia is also collaborating with the ALMtech project, primarily to pilot and develop Eating Quality (EQ) measurement technology such as the meat imaging Japan camera, hyperspectral camera and portable microwave system.

It is envisaged that the full set of carcase data for Cohort 7 will be included in a BREEDPLAN analysis towards the end of 2019. At this time, updated sire progeny average values will also be published.

A full list of the Cohort 7 sires can be accessed on angus. tech (https://angus.tech/catalogue/asbp) Importantly, from Cohorts 1 to 7 of the ASBP, consumer focussed carcase data from the abattoir will be collected on over Angus 3,500 steers. This data, coupled with the genomic profiles on each steer, is forming a highly effective reference population for Australian Angus cattle.

The Angus Sire Benchmarking Program (ASBP) is a major R&D initiative of Angus Australia with support from Meat & Livestock Australia (MLA) and industry partners such as Vetoquinol, Rangers Valley Feedlot and John Dee Abattoir.

Cohort 7 of the ASBP will see 626 steers processed and data collected related to the beef product and consumer

Nick Butcher (ASBP Project Officer) preparing to weigh a cube role in the RBY project with NSW DPI

The objectives of the ASBP are: 1. Generate progeny test data on modern Angus bulls, particularly for hard to measure traits such as feed efficiency, abattoir carcase measurement, meat quality attributes & female reproduction.

2. Generate data for the validation & refinement of Angus BREEDPLAN. 3. Build a comprehensive phenotype and genotype reference population on Australian Angus for genomic technology validation, research and development.

For further information about the Angus Sire Benchmarking Program, contact Christian Duff, Strategic Projects Manager: Phone: (02) 6773 4620 Email: christian@angusaustralia.com.au Website: www.angusaustralia.com.au

Angus Bulletin — autumn 2019

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ABS Beef is #1 in 2018 On behalf of the ABS Australia Beef Team, we sincerely thank the Australian beef industry for their overwhelming support in the past and again in 2018, ABS Australia retained the overall number one market position for beef semen sales all breeds*. In Angus, ABS Australia: • Ranked # 1 for both domestic sales with a dominant 44% market share and 80% of the export market share • Proudly hold number 1, 2 and 3 Angus Australia Registration Sires with Complement, Emperor and Genesis • Overall hold 7 of the top 10 Angus Australia Registration Sires We look forward to working hard in 2019 to deliver the best results we can for our customers and proudly introduce some newly released sires.

29AN2078 Landfall

KEYSTONE K132

29AN2090

Tremendous CE to growth and superior carcass proven sire, top 1% all indexes.

237AN2869 Sydgen

ENHANCE

237AN3057 Exar

Rising superstar from the US, outstanding EBV profile in a powerful, slick attractive package.

29AN1972

Millah Murrah MARLON

BRANDO M304

Movie star looks, superior structure and phenotype with EBVs to burn!

MONUMENTAL 6056B

Newly released young phenotype and performance star.

271AN3628 LD

Balridge COMMAND

Unsurpassed EBVs meet power and muscle, rave reviews from commercial to show world.

CAPITALIST 316

Undisputed sales king of 2018-2019, siring deep, thick, attractive progeny with big muscle mass.

ABS AUSTRALIA BEEF

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Angus Bulletin — Autumn 2019

Bill Cornell 0428 293 498 bill.cornell@genusplc.com Fletch Kelly 0419 383 341 fletch.kelly@genusplc.com Kim Sultana 0438 418 113 kim.sultana@genusplc.com

1800 ABS BULL www.absglobal.com/au

sire benchmarking

ASBP Cohort 10 – Bull Nominations OPEN Christian Duff, Strategic Projects Manager

Bulls nominations are OPEN for the next joining round of the Angus Sire Benchmarking program (ASBP) to produce the Cohort 10 progeny. This joining program will take place in September to November of 2019.

To compete step 1 of the nomination process follow this link: https://www.surveymonkey.com/r/RZBQG39 40 Angus bulls are expected to be selected for the 2019 joining team with the aim to join each bull to at least 50 Angus cows by fixed time AI. The bull selection criteria will be based on genetic diversity, breeding values/ indexes and their relationship to sires already used in previous Cohorts of the ASBP. Preference will also be given to early nominations.

· Step 2 - Breeders of successful nominations will be contacted (by mid-August 2019), provided with a Bull Owners agreement for signing, Veterinary and Health Declaration form and semen requested. · Step 3 – Bull owners organise semen (120 straws) to be delivered to Agri-Gene, Wangaratta, VIC before September 6th, 2019. All semen will undergo independent quality checks at this stage.

Benefits of Bulls Entering the ASBP

Bulls entering the program must be: · Genetic Condition free (AM, NH, CA and DD). · BVDV (aka Pestivirus) free by diagnostic test. · Campylobacter (aka Vibriosis) and Leptospirosis free through vaccination (i.e. double vaccination plus annual booster), or laboratory diagnostic test via EMAI.

· Close genetic linkage to the ASBP reference population

ensures research outcomes, particularly in the genomics area, will have high relevance to your herd. · Be involved in cutting edge Angus research in areas such as genomics, eating quality image technology and testing for immune competence. · High density DNA profiles will be stored for current use (e.g. sire verifications, single-step BREEDPLAN analysis) and future research. · Receive high accuracy EBVs, particularly for hard to measure traits such as net feed intake, abattoir carcase data and female reproduction. · Receive progeny average values and sire ranking from within the ASBP, including traits such as MSA Index and MSA Marble Score. · Involvement in Australia’s largest beef cattle progeny test program including large contemporary groups.

Key Steps · Step 1 - Nominate bull(s) via the online form before Monday August 5th, 2019. To nominate please follow this link: https://www.surveymonkey.com/r/RZBQG39.

Preference will be given to early nominations.

Other considerations:

Entry Fee

All bulls that enter the ASBP joining program will attract an entry fee of $2500 (plus GST) for Australian Bred Bulls and $4000 (plus GST) for overseas bred bulls.

If you have any questions in relation to the nomination process or the ASBP in general, contact Christian Duff, Strategic Projects Manager: Phone: (02) 6773 4620 Email: christian@angusaustralia.com.au Website: www.angusaustralia.com.au

repro360.com.au

REPRO360 DIRECTORY A resource to help find reproduction professionals in your area.

Visit repro360.com.au.

Talk to us at the Angus Australia conference Angus through the Ages May 23rd - 24th, Albury NSW

repro360.com.au | vetoquinol.com.au

Angus Bulletin — autumn 2019

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sire benchmarking

10 Years of the Angus Sire Benchmarking Program Christian Duff, Strategic Projects Manager

From a humble beginning of 906 Angus calves from 35 Angus sires bred in 2010, to now having more than 8,500 calves from 299 sires, the Angus Sire Benchmarking Program (ASBP) has come a long way.

Heifers from Cohort 4 being viewed in 2015 at co-operator herd Burindi, Barraba

More importantly, vital data has been collected on the ASBP animals which is giving cattle breeders using Angus genetics higher accuracy Estimated Breeding Values for commercially relevant traits.

Angus Australia’s Strategic Project's Manager, Mr Christian Duff explained “this was particularly valuable for hardto-measure traits collected on ASBP animals in areas such as beef quality and quantity, female reproduction and immune response. The project data also enables effective utilisation of genomic based technologies.”

The ASBP is the flagship research and development initiative undertaken by Angus Australia with the main aim of building a highly effective reference population of genotypes and phenotypes on contemporary Australian Angus cattle.

Mr Duff added “The program allows cattle breeders using Angus genetics to stay at the cutting edge of breeding technologies and rates of genetic gain for commercial production and profit.”

The 10-year milestone also coincides with the recent decision to extend the program to include Cohort 9 (2019 born calves), Cohort 10 (2020 born calves) and Cohort 11 (2021 born calves). Combined with previous Cohorts (1 to 8), this will produce a reference population of over 12,000 Angus animals from 400 Angus sires. Importantly, the progeny are genotyped and their phenotypes comprehensively measured from birth to slaughter for steers, and from birth to first parity for heifers.

such as Rangers Valley feedlot, Vetoquinol for artificial reproduction advice and genotyping companies. Without their support the ASBP would basically not happen.” Mr Duff said.

“Collaboration with research organisations are also vital and involves groups such as the University of New England, CSIRO, NSW DPI and ALMTech.”

Chair of the ASBP Consultative Committee, Stephen Chase, Waitara Angus, highlights the benefits of being involved in the program, “The ASBP has benefited the industry in many ways, helping to ensure that BREEDPLAN is a tool breeders can trust. It has provided a quality reference population that has phenotypes for many traits. It has provided a population to study new, harder to measure traits including immune competency, retail beef yield, feed efficiency, emissions, structure and other added extras.

“It has helped improve the methods of data collection to allow more efficient and safer processes, identifying Piloting new technology on carcases from Cohort 7 bred steers

As the program outcomes flow on to the commercial beef industry, the ASBP attracts co-funding support through the MLA Donor Company scheme. Research and supply chain partnerships are also important for a program of this scale and complexity.

“Partnerships are critical to ASBP. This includes valued support from Angus Australia members nominating bulls, co-operator cow herd owners, supply chain partners PAge 50

Angus Bulletin — Autumn 2019

Waitara Weaning

sire benchmarking

what works and what doesn’t. It has been used to identify new influential sires that can be used to optimise the level of genetic gain within herds and across the breed.

The ASBP maintains a close relationship with American Angus, thus benefiting from their enormous expertise in R&D, and the knowledge they gain from the massive angus population in the USA.” Cow Herd Representative on the ASBP Consultative Committee Richard Puddicombe of Burindi Station, Paraway Pastoral Company, said the following, “The ASBP provides good analysis of local and overseas sires and compares their genetic worth on a level playing field,” he said.

“Not only does this provide good information for commercial and stud breeders, researchers are able to gather and interpret valuable information that is collected as well.”

When speaking of the personal benefits of ASBP to Angus Australia members and their own operations, Mr Puddicombe said the following, “Co-operator herds cows were AI’d last year to the 9th Cohort of Bulls in the ASBP program. This history of ASBP data gathered has really moved the needle on genetic gain to a stage where bulls we can select this year, simply weren’t available 10 years ago,” Mr Puddicombe said.

“Stud breeders are now also achieving good success in breeding desirable but antagonistic traits into Angus animals, which is amazing.”

He continued, “Validation of genetic traits provided in this program has helped make Angus BREEDPLAN EBV’s very reliable. This means you can set and reach breeding targets and outcomes in a far more reliable way.”

Mr Chase said the following, “The ASBP has been a great tool to benchmark my stud and commercial herds. As a bull owner it has allowed me great linkages and therefore increased the usefulness of ASBP focussing on eating quality measurement

data submitted from my stud herd. It provides me with a great proof on any bull entered, with calves coming in from a number of herds and excellent data being provided. Bull owners also receive great publicity for their young sires.”

“As a co-operator herd the ASBP gives me access to some fantastic young bulls and allows me to see firsthand how bulls are performing without having to rely on the often biased opinions and reports of others. As a co-operator herd we get to see for ourselves that BREEDPLAN truly works - having a large contemporary group of calves with several by each sire it is often very clear to see the genetic differences and trends.”

“I find being a co-operator herd gives me the ability to benchmark my herd against other co-operator herds and allows me to better understand the strengths and weaknesses of our program. Co-operators also get the opportunity to work with and learn from some amazingly talented and knowledgeable people.”

He continued, “As members we get to use the wealth of information gained through the ASBP to make more informed breeding decisions. Any sire that has gone through the program gains in accuracy of his EBVs, with benefits through his pedigree, DNA profiles and progeny as well.“ “The measurements and studies going on within the program are always being enhanced, always adapting, and all that information and knowledge goes directly to improving data collection methods, data analysis and EBVs for the whole Australian Angus breed. We can be confident as a breed that we are using all the technologies that are available to help us understand where our Angus population is now genetically, and the directions we need to take to make the cattle more profitable for all sectors of the industry.

For Rangers Valley Livestock Procurement Manager and ASBP Consultative Committee member, Andrew Malloy, the ASBP platform provides a great oppotuntity to be at the forefront of the best available and evolving genetics within the industry.

As a premium branded beef company, Rangers Valley aims to be an industry leader and the ASBP is providing the industry with insights into cutting edge research specifically in the areas of genomics, immune competence, beef quality and nutrition’.

‘Rangers Valley has been involved with this program since its inception and aims to provide a consistent platform to advance or prove these commercial outcomes. This in turn allows stud breeders and commercial producers to make more informed decisions when purchasing or breeding bulls’.

for Cohort 8, 2018

A presentation outlining the achievements of the ASBP will be delivered at the Angus National Conference in Albury, May 23rd and 24th 2019.

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angus.tech

Utilising Angus.Tech: Your go to guide to Angus Database Search Members of Angus Australia and their clients looking for assistance with using Angus.Tech, now have access to a range of new tutorials. The tutorials include short videos and step-by-step guides on how to get the most out of the Angus Australia database.

The tutorials are available through the Angus Education Centre, which can be found on the Angus Australia website. These tutorials are the first of a series, which

will continue to help users utilise the full benefits of the database as new features are added. The new tutorials and step-by-step guides cover;

Signing into Angus.Tech:

The first step to accessing the database is signing into Angus.Tech. As there are new producers accessing Angus.Tech every day, this important step is the entrance into utilising the tools available through the database. https://www.angusaustralia.com.au/education/using-angustech/database-search/ signing-in-to-angus-tech/

Using Angus Database Search:

Angus Database Search puts the ability to search through the registered Angus animal at producer’s finger tips. There are several ways users can search animals through the database search, and once an animal is found, one can search within this search to view animal details, ownership, breeding, genetic tests and EBVs. https://www.angusaustralia.com.au/education/using-angustech/database-search/ using-angus-database-search/

Viewing Animal Information:

Once you have completed a search or are viewing one of the catalogues available in Angus.Tech, each row displays some basic details about each animal that met the selection criteria. Each animal has various information available to users regarding its background information. Furthermore, animals included in a catalogue may have tabs with sale or semen details. https://www.angusaustralia.com.au/education/using-angustech/database-search/ viewing-animal-information/

Saved Searches:

Angus Database Search allows for users to save their popular searches in order for easy access in future visits to Angus.Tech. Producers can save and remove searches within the database to assist their searches for animals. https://www.angusaustralia.com.au/education/using-angustech/database-search/ saved-searches/

Customising the results layout:

Once you have completed a search or are viewing one of the catalogues available in Angus.Tech, users have the ability to customise the results layout. This allows the users to customise how the results are displayed in order to emphasis the details most relevant to them and what they are specifically searching for within the animal database. https://www.angusaustralia.com.au/education/using-angustech/database-search/ customise-the-results-layout/ PAge 52

Angus Bulletin — Autumn 2019

angus.tech

Sorting the Results:

Once you have completed a search or a viewing one of the catalogues available in Angus.

Tech, the results of your search will be sorted by Animal ID, however Angus Database Search allows you select additional sort criteria and the order you would like to see your results in. https://www.angusaustralia.com.au/education/using-angustech/database-search/ sorting-the-results/

Report Centre – Printing Animal Reports:

The Report Centre within the Angus.Tech Angus Database Search contains two types of reports: Generate reports or Analyse reports. Generate reports let you pull data off the database and allows you to print search result listings in PDF or CSV and a detailed animal report surmising the animals in your search. https://www.angusaustralia.com.au/education/using-angustech/database-search/ report-centre-printing-animal-reports/

Report Centre – Analyse the results:

Analyse Reports let you analyse your search results further with the Report Centre. There are four options in the Report Centre which allow users to access a result summary report, sire summary report, trait comparison report and a trait distribution report.

Users can customise these reports to reflect the specific traits they are searching for within their herd. https://www.angusaustralia.com.au/education/using-angustech/database-search/ report-centre-analyse-the-results/ Angus.Tech is available to everyone and members of Angus Australia are encouraged to let their clients know that the database and tutorials are free and available to them. The new look database provides users with a range of valuable new features to enhance their experience when viewing the data within the database.

For further information on using or support in accessing the database contact staff at Angus Australia on (02) 6773 4600 or office@angusaustralia.com.au

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#

InstaAngus

We’ve noticed some stunning Instagram accounts from Angus breeders and others across the beef supply chain that are capturing the essence of Angus life, so we would like to share them a little further to celebrate the diversity of the Angus breed across Australia.

Don't forget to follow us on Instagram!

#AngusPremium #GrowAngus #IUseAngusBulls

@geneticsaustralia

@photography.brooke_

@mafamangus

@nat_wedderburn

@weeranangus

@bulliacangus

@eaglehawkangus

@urbanangus

@talooby2849

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Angus Bulletin — Autumn 2019

angus.tech

Shortlisting the catalogue for sale day – SaleSELECT Matthew Reynolds, Breed Development Officer

A shortlist of the bulls which meet your breeding objectives can be a valuable supplement to any sale catalogue. The shortlist is valuable because it means your not spending time looking at bulls which don’t meet your requirements and enables more time to assess the ones that do.

Angus SaleSELECT has been developed to assist users in finding the right bull for their operation and enables users to search one or multiple currently listed catalogues for the criteria important to their bull purchasing decisions.

To use Angus SaleSELECT; 1. From the AngusSELECT webpage Users do not need to be registered users of Angus.Tech to access sale catalogues or Angus SaleSELECT.

2. From the drop-down box, beside Sale, select the catalogue you want to search within. If there are multiple sales, once you have made your first selection, a plus sign will appear which you can click to add additional sale catalogues to your search.

Once the catalogues to be search have been selected, users will click Proceed to animal selection criteria.

3. Users will then be able to apply selection criteria, which can include; a. Animal details, such as register or colour b. Breeding criteria, such as searching for animals by a particular sire or out of a particular dam c. Genetic tests results, such as being tested free of AM, CA, DD & NH d. EBVs criteria, where users can put cut off limits for individual breeding values or percentile bands for any of the traits reported through Angus BREEDPLAN. 4. Once all required criteria have been entered, users can complete the search by clicking Search.

Angus.Tech will then bring up all animals within the selected sale catalogues which meet the required selection criteria. In the event that no animals meet the criteria Angus.Tech will return no results.

Once the results have been returned, users can shortlist the bulls within the catalogue they are most interested in and produce a printable report to take to the sale. To produce a shortlisted report; 5. In the first column of the animals you wish to shortlist, click the grey box and a tick will appear. If your search result returns more than 25 animals you will need to select the Display 100 results per page.

6. Once all the animals have been selected, click Go to report centre and select the Search Result Listing (PDF) report, which will generate a summary of the animals that were shortlisted. This report can be printed and taken to the sale.

For further information or support contact staff at Angus Australia on (02) 6773 4600 or office@angusaustralia. com.au Angus Bulletin — autumn 2019

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member services

Member Services Matters Scott Wright, Member Services Manager

The Angus Australia Member Services staff are responsible for providing the best service that we possibly can in all transactions that members need to do with the Society. Each day we aim to do better than we have done before and to make those transactions easier.

Early days

It has been a very interesting few months since being appointed Member Services Manager. I have enjoyed getting to know many members and look forward to speaking with many more of you in the months ahead.

Please know that you can always be put through to me if you have any issue that you would like to talk through.

At times issues arise that are difficult for members but please be assured that we are here to make your transactions smooth while also protecting the integrity of the Angus breed registry and database. Unfortunately, we can’t always fix every issue but we do our best to find solutions wherever we can.

In this column, I will endeavour to cover the important changes and issues that members need to be aware of at Angus Australia in relation to Member Services.

Parentage verification suffix

The inclusion of a suffix as part of the animal’s name was introduced during 2018 to give greater transparency to the Parent Verification Status of registered animals. The regulation that applies to the suffix is Regulation 6.41 which states that “A suffix will be displayed in superscript at the end of each animal’s name recorded on the HBR, APR, RAR, ACR or MBR indicating its DNA parent verification status.”

It is now a key part of the naming of animals with Angus Australia and gives all parties a very clear indication of the parent verification status of an animal.

As part of the change, all places where the animal name is displayed by Angus Australia will include the parent verification suffix. From early January, this includes all sale catalogues and data extracts produced by Angus Australia.

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The following suffix key which will be available to members for inclusion in sale catalogues to ensure buyers can quickly and easily identify the parent verification status of any animal.

The suffix displayed at the end of each animal’s name indicates the DNA parentage verification that has been conducted by Angus Australia.

PV: both parents have been verified by DNA SV: the sire has been verified by DNA DV: the dam has been verified by DNA #: DNA verification has not been conducted E: DNA verification has identified that the sire and/or dam may possibly be incorrect, but this cannot be confirmed conclusively Yes, this is quite a change for buyers to come to understand, however the transparency that it will bring to Angus breeders is only positive.

Autumn Inventory

Autumn calving members will have received their Autumn Inventory last month. The Herd Inventory system is the way that Angus Australia maintains the Herd Book.

Essentially, all breeding females 2 years and older are split into either an Autumn Herd Inventory (for females calving January 1 – June 30) or the Spring Herd Inventory (for females calving July 1 – December 31). When a female turns 2 years of age it is subsequently nominated as either an Autumn or Spring calver depending on when they are born (eg. Autumn would be 1st January to 30th June).

member services

Active Females are those Dams which have had an annual Herd Inventory Fee paid in either Autumn or Spring. Members are provided with a Herd Inventory each calving season showing the registration status of all “Active” females.

It is very important to review your Herd Inventory and record any changes to that inventory by the due date (currently the 18th March 2019). Disposing of females from the inventory is called a Fate and it is important to use the correct disposal codes that are provided with your Herd Inventory.

Members are billed for the Active females on their Herd Inventory, this autumn it will on the 22nd of March. It is important to review your Herd Inventory and update your “Active” females before the due date for two reasons: · Firstly, members will not be billed unnecessarily for females that shouldn’t be on the Inventory; and · Secondly to include all females that you would like to register calves from.

Calves can be registered for a calving season after all Herd Inventory Fees are paid for that season, and the “Active” list of females for that season is finalised by the member.

Active females can be moved from the Autumn to Spring Herd Inventory and vice versa. However, it is important to note that for a female to remain “Active” she must be charged a Herd Inventory Fee in one of the calving seasons once during the calendar year.

The Female Inventory system can be confusing, particularly for new members. If you are unsure of how the inventory system works or need help completing your Herd Inventory, please call Angus Australia and we can certainly help explain what you need to do.

DNA Samples

DNA testing is always growing here at Angus Australia. To make sure the process is as smooth as possible there’s a few helpful things to be aware of: · Firstly, before sending DNA samples please make sure the animals is recorded with Angus Australia – even if it is just pending registration · Secondly, please use the correct Order Form and complete the form to the best of your ability - if you’re unsure please call. You can find the form on our website or call and ask a MSO to email or post it to you.

If there is no Order Form, we can’t process the DNA test; and · Thirdly, please be aware of the time frame involved – just talking straight – it’s not a quick process.

Our DNA coordinator, Nicky Carey, does a great job balancing all the DNA requirements and testing. To make both your life and hers easier, if you could remember those key points it would save a lot of time and hassle for all involved.

Ongoing Drought

All our Member Services Staff are very aware of the very tough conditions facing many of our members due to the drought gripping much of the country. We are all hoping for a drastic change in the season ahead. If you have an issue regarding anything affecting your membership, registrations, Angus BREEDPLAN, DNA or any other Member Services matter please call and speak to one of our Member Service Officers or myself. If you have any particularly difficult matters or grievances please don’t hesitate to contact me directly, either by email of phone 02 6773 4636.

Would you like any aspect of Member Services covered in more detail in future bulletins?

Please email scott.wright@angustralia.com.au.

Angus Bulletin — autumn 2019

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member services

Are you sale ready?

Samantha Hamilton, Marketing Officer – Sale Catalogues

DNA

BREEDPLAN

Sale Catalogue

The submission time of your sale animals’ DNA plays a vital part in the production of your catalogue for sale day.

1st June

30th July

DNA submitted for Genomic Testing (6-8 weeks for results)

1st August

18th August

20th August

BREEDPLAN submission deadline (2 weeks for results)

Contact AA for sale catalogue, submit lots etc (4-10 days turnaround)

DNA results returned to AA and are loaded into database

Leaving it too late to submit DNA for testing will result in animals not having their genomic results ready in time for the catalogue, often resulting in the need for a supplementary sheet to be produced.

So when should members be submitting DNA on sale animals? Our answer is ‘the sooner the better!’. From the time DNA is received for genomic testing, to when the final catalogue is sent to a printer for print it takes approximately 3 - 4 months.

The timeline above gives an indication of the process over the 3 months.

It is recommended by the Member Services Team that DNA for sale animals be sent in sooner rather than later, as there could potentially be a lot of things that can happen with DNA samples e.g. sample contamination, not enough sample (recollects) and results can occasionally take longer than the general 6 – 8 weeks. When these are factored in, you are running out of time to get your sale animals’ data in order.

When genomic results are received by Angus Australia, also influences when they are included in Angus BREEDPLAN, with their inclusion into the Angus

BREEDPLAN results are available

BREEDPLAN analysis varying subject to when they become available, and how this sits relative to the submission deadline for the next analysis.

In an overview, members that are intending on using genomics on their sale animals are encouraged to collect their DNA samples and have them to Angus Australia at least 4 months before their sale to allow for any interruptions that may occur when the DNA is being tested. By having the DNA submitted 4 months ahead will almost guarantee sale animals will have their genomic results back in reasonable time and be included in the Angus BREEDPLAN analysis ready for catalogue production.

LOT 1

ANGUS PRINCE Z1

Society Ident: MSOZ1

PV

HBR

Tattoo: MSO Z1 (T&F)

AMFU NHFU CAFU DDFU

ANGUS PRINCE G45 Sire: MSOA5 ANGUS PRINCE A5 ANGUS PRINCESS B12

Calved: 21/07/2017

CHIMPO BOSS E11 Dam: MSOS21 ANGUS PRINCESS S21 ANGUS QUEEN BEE C191 February 2019 Angus Australia BREEDPLAN

Calving Ease Direct

Calving Ease Dtrs

Gest Lgth (Days)

Birth Weight (kg)

200 Day Wt (kg)

400 Day Wt (kg)

600 Day Wt (kg)

Mature Cow Wt (kg)

Milk (kg)

Scrotal Size (cm)

Rib Fat (mm)

Rump Fat (mm)

Retail Beef Yield (%)

IMF (%)

NFI-F (kg/day)

EBV

+1.0

-0.4

-7.7

+5.8

+50

+93

+128

+111

+16

+2.2

-7.9

+77

+7.9

+0.9

-0.6

+1.0

+1.6

+0.66

-5

ACC

60%

55%

69%

75%

72%

72%

70%

68%

65%

74%

53%

66%

66%

68%

67%

64%

65%

60%

65%

Angus Breeding Index +$144

Days to Carcase EMA Calving Weight (sq cm) (Days) (kg)

Docility (%)

Traits Observed: BWT,200WT,400WT(x2),SS,FAT,EMA,IMF,DOC

$ Index Values Heavy Grain Index +$122 +$156

Structural Assessment –

Heavy Grass Index +$136

Domestic Index

)

5

6

)

5

5

5

5

5

5

39.5cm

3

B-

Typical Docklands son, plenty of growth, structure and style. Scanned 106sq cm EMA. Purchaser:………………………………………………………………………………………………………………………………………………………

LOT 2

$....................................................

# MURDEDUKE BARTEL N110 Sale Catalogue with suffix

Society Ident: CSWN110 AMFU NHFU CAFU DDFU TE MANIA BARTEL B219 Sire: HIOE7 AYRVALE BARTEL E7 EAGLEHAWK JEDDA B32

HBR

Tattoo: MS N110 (T&F) TE MANIA EMPEROR E343 Dam: CSWK112 MURDEDUKE JEDDA K112 MURDEDUKE JEDDA G74

February 2019 Angus Australia BREEDPLAN

Calving Ease Direct

Calving Ease Dtrs

Gest Lgth (Days)

Birth Weight (kg)

200 Day Wt (kg)

400 Day Wt (kg)

600 Day Wt (kg)

Mature Cow Wt (kg)

Milk (kg)

Scrotal Size (cm)

Rib Fat (mm)

Rump Fat (mm)

Retail Beef Yield (%)

IMF (%)

NFI-F (kg/day)

EBV

+1.4

+3.1

-5.3

+4.6

+50

+96

+122

+104

+16

+1.8

-7.6

+75

+7.5

-0.6

-0.7

+0.3

+2.8

+0.31

-2

ACC

60%

57%

69%

74%

71%

71%

69%

68%

65%

74%

54%

67%

66%

68%

67%

65%

65%

62%

64%

Angus Breeding Index +$149

Days to Carcase EMA Calving Weight (sq cm) (Days) (kg)

Calved: 19/07/2017

Docility (%)

Traits Observed: BWT,200WT,400WT(x2),SS,FAT,EMA,IMF,DOC

$ Index Values Heavy Grain Index +$130 +$170

Structural Assessment –

Heavy Grass Index +$137

Domestic Index

)

5

6

)

6

5

6

6

5

5

38.5cm

4

B-

Emperor Bartel cross provides calving ease, growth and carcase. Top 3% all indexes.

Purchaser:………………………………………………………………………………………………………………………………………………………

LOT 3

MURDEDUKE DOCKLANDS N79

Society Ident: CSWN79 AMFU NHFU CAFU DD17% KAROO W109 DIRECTION Z181 Sire: QHED62 CARABAR DOCKLANDS D62 CARABAR BLACKCAP MARY B12

$....................................................

#

HBR

Tattoo: MS N79 (T&F) TE MANIA ADA A149 Dam: CSWG29 MURDEDUKE JEDDA G29 MURDEDUKE JEDDA C222

February 2019 Angus Australia BREEDPLAN

Calving Ease Direct

Calving Ease Dtrs

Gest Lgth (Days)

Birth Weight (kg)

200 Day Wt (kg)

400 Day Wt (kg)

600 Day Wt (kg)

Mature Cow Wt (kg)

Milk (kg)

Scrotal Size (cm)

Rib Fat (mm)

Rump Fat (mm)

Retail Beef Yield (%)

IMF (%)

NFI-F (kg/day)

EBV

-0.9

-2.4

-5.9

+5.9

+52

+96

+130

+116

+18

+2.8

-5.9

+77

+7.9

+0.0

-0.1

+0.8

+1.3

+0.39

+2

ACC

58%

54%

66%

71%

69%

70%

68%

65%

64%

73%

52%

64%

64%

65%

66%

63%

63%

58%

60%

Angus Breeding Index +$128

Days to Carcase EMA Calving Weight (sq cm) (Days) (kg)

Calved: 16/07/2017

Docility (%)

Traits Observed: CE,BWT,200WT,400WT(x2),SS,FAT,EMA,IMF,DOC

$ Index Values Heavy Domestic Grain Index Index +$114 +$134

Heavy Grass Index +$125

Structural Assessment –

)

5

6

)

6

5

6

6

5

5

42cm

3

C+

Strong bull with plenty of growth and milk. Top 10% EMA and Scrotal. Big EMA 103sq cm

PAge 58

Angus Bulletin — Autumn 2019

Purchaser:………………………………………………………………………………………………………………………………………………………

LOT 4

Society Ident: CSWN92

MURDEDUKE UPWARD N92

AMFU NHFU CAFU DDFU

CONNEALY ONWARD

#

Tattoo: MS N92 (T&F) CARABAR DOCKLANDS D62

$....................................................

HBR Calved: 17/07/2017

Sale Day

member services

24th August

27th August

20th September

Catalogue printed and mailed

Sale Catalogue completed at AA and sent to printer

* This is a guide only, dates and timeframe used may vary for individual members *

2019 Submission Deadlines for Angus BREEDPLAN Analysis

Submission Deadline

Results Available*

Mid April

April 1

April 18

May

April 15

April 30

Mid May

May 1

May 19

June

May 15

May 31

Mid June

June 1

June 16

July

June 15

June 30

Mid July

July 1

July 17

August

July 15

July 31

Mid August

August 1

August 18

September

August 15

August 31

Mid September

September 1

September 18

October

September 15

September 30

Mid October

October 1

October 16

November

October 15

October 31

Mid November

November 1

November 17

December

November 12

November 30

Mid December

November 25

December 10

January

December 9

December 23

*Indicative

Angus Bulletin — autumn 2019

PAge 59

Member Services stats 2018 vs 2008 Sale CatalogueS

77,584 · 60,881 animals

254 · 218 sale catalogues 12,194 · 8,411 total lots

registrations

34,704 24,820

37,904 31,299

Male

Female

4,976 4,762

Steers

HBR Registrations:

APR Registrations:

RAR Registrations:

MBR Registrations:

48,245 · 34,405 112 · 74

23,373 · 17,099

ACR Registrations:

4,301 · 4,791

1,571 · 1,860

BREEDPLAN performance transfers

559,410 351,849

10,805

Total transfers

Total BREEDPLAN

Total Members: 3,943 · 2,616 Birth

67,779 · 47,790

SS

15,705 · 12,012

WW

55,030 · 40,560

Docility

24,268 · 2,108

YW

42,134 · 36,732

EMA

33,707 · 28,561

MW

12,646 · 12,412

Genetic Test Requests Genomic Profiles

13,052

Parent Verifications

27,155

High Density Genomic Tests 21,989

PAge 60

Angus Bulletin — Autumn 2019

Full

Commercial

1,078 · 1,027

2,452 · 1,287

Junior

Life

391 · 300

22 · 2

Angus Australia staff member celebrates 20 years of dedicated service Cheyne Twist, Communications Officer

Angus Australia’s Human Resources Manager, Ron Bower, celebrated 20 years in service to the Society on the 9th of February 2019.

Ron, who started his work as the Administration Manager/ Accountant at Angus Australia in 1999, is currently the longest serving member on the Angus Australia staff.

In acknowledging Ron’s contributions to Angus Australia, CEO Dr Peter Parnell noted “Ron is well known (at least on the phone!) to many members across all states.

Ron’s empathetic and helpful nature in dealing with member’s concerns is well recognised, and Ron is very highly regarded amongst our membership and the many businesses that Angus Australia deals with daily.”

“Ron is a highly respected colleague among staff at Angus Australia. He has assisted many of us, both as a co-worker and friend”, Dr Parnell said.

Ron transitioned from the Accounts Manager role in 2017 to a part-time position as Human Resources Manager.

“Angus Australia is fortunate to have Ron remain on staff in his part-time capacity as Human Resources Manager.

Ron’s strong rapport with fellow staff and his good sense of judgement and character make Ron an ideal person to manage staffing issues in our organisation”, said Dr Parnell.

“On behalf of Angus Australia staff and members, we would like to sincerely thank Ron for his tireless work, dedication and commitment to the Society and offer an enormous congratulations for reaching this milestone.”

around the Shows

Canberra Show

Champion of Champions Supreme Interbreed Beef Exhibit and Senior & Grand Champion Angus Bull: J & C Non-Stop N18, Halliday family

Junior & Grand Champion Female: Hollywood Diamonds R Forever N67, Ian and Lyn Frecklington

Angus Bulletin — autumn 2019

PAge 61

Angus beef spectacular

Angus beef spectacular

Angus beef spectacular

Diana Wood, Marketing & Communications Manager As the Beef Spectacular celebrated its 10th year, the Angus breed celebrated a dominant performance in the feedback trial.

Isabel Head & Stuart Tait, Tait Pastoral Company with Grant Garey, Teys Australia

Feedlot Performance

Tait Pastoral Company steer

And while event organiser, Brett Tindal, The Land, acknowledged the difficult year many producers had been having, 38 vendors put up 66 teams and 300 head of cattle to compete in this event.

Mr Tindal noted that the pull towards this event for producers is that not only does it have a commercial focus and is industry relevant, but it also allows the producers to receive the feedback they crave.

Coming out on top in 2019 was the Tait family from Mandurama NSW, claiming the grand champion pen with Angus steers. Their winning team were scored 834.5 points out of a possible 1000.

The Tait’s winning pen scored full points for meeting the feedlot entry specifications, including live weight and P8 fat, and also had an average daily weight gain of 2.61 kilograms after requiring no health treatments during the 112 day feeding.

Their five Angus steers had a team profit of $539.34.

The Taits also won Reserve Champion for carcase performance and Riverine Premium Beef champion pen.

Long time supporters of the event, Lex and Sally Crosby, Crosby’s Angus, Forbes NSW were awarded the Reserve Champion Pen, with a pen of Angus cross Charolais steers.

Overall 16 of the 20 awards on offer went to Angus or Angus influenced steers, with 8 of the top 10 overall teams being Angus or Angus influenced steers.

PAge 62

Angus Bulletin — Autumn 2019

Champion

D & A Skinner

Angus

Res. Champion

Waverley Run

Angus influenced

Carcase Performance Champion

DJ & JH Gray

Angus influenced

Res. Champion

Tait Pastoral Company Angus

Riverine Premium Beef Champion Pen Champion

Tait Pastoral Company Angus

Res. Champion

Kyeamba Downs Partnership

Angus

Teys Certified Premium Black Angus Champion Pen Champion

RG Allen & Sons

Angus

Res. Champion

Murra Angus

Angus

Grand Champion Pen of 5 Steers Tait Pastoral Company Angus

Reserve Champion Pen of 5 Steers L & S Crosby

Angus influenced

4th

Waverley Run

Angus influenced

5th

Barfold Beef

Angus

6th

Barfold Beef

Angus

7th

D & A Skinner

Angus

9th

TJ Pierce & KM McConville

Angus

10th

Tait Pastoral Company Angus

Places

Angus beef spectacular

Taits claim top prize

First published on 14 Feb 2019, Page 75, The Land, By Lucy Kinbacher Having backgrounded thousands of cattle for JBS over recent years, Manduarama’s Tait family sure know a thing or two about supplying beef to a feedlot market.

Entering two pens in the competition, Stuart Tait and fiancée Isabel Heard, along with his parents, John and Joanna, also won reserve champion carcase and champion pen targeting the Riverine Premium Beef brand. It was only the third year the family had competed, improving on their 2018 results when they secured reserve champion carcase and fourth overall. The Taits run about 500 Angus cows alongside their trade steers with the majority of their breeding herd based off Dunoon Angus genetics established by John Tait.

Having traded more than 11,000 steers within about a decade of supplying to JBS, the Tait family came to understand the traits feedlots desired and based their breeding objectives around ideal frame and growth patterns. Stuart Tait said their operation wasn’t extreme, rather focused on producing moderate type animals.

“We focus on moderate doing ability across the herd, nothing extreme across any of the traits,” he said.

“Good 600-day growth, good carcase traits while still maintaining a focus on maternal traits.”

As a commercial herd, Mr Trait said their winning steers weren’t treated any different to any other animals.

“They had just been grazing on wheat so we weighed all our steers as a matter of cause when they came off the crop and picked those two teams out of that mob,” he said.

Their grand champion and champion Riverine Premium Beef steers scored 834.5 points out of 1000, just two points ahead of reserve champions, Lex and Sally Crosby, Forbes.

The Taits scored full points for feedlot entry specifications, including live weight and P8 fat, and had an average daily weight gain of 2.61 kilograms with a team profit of $539.34.

Tait Pastoral Company Steer

Stuart, Joanna and John Tait, Tait Pastoral Company, Sunny Downs, Mandurama, won the grand champion pen of five steers. Picture: Rachael Webb

Angus Bulletin — autumn 2019

PAge 63

Angus beef spectacular

Angus beef spectacular

Top class Angus triallers

First published on 13 Feb 2019 www.theland.com.au, by Hannah Powe Premium, profitable and high-performing Angus steers have secured an array of top honours for third-time Victorian entrants James and Georgie Knight from Mortlake.

James and Georgie Knight

The Knights group of five purebred Angus steers took home the Teys Certified Premium Black Angus champion pen, the top team profit, and the highest individual average daily weight gain.

Coming up to three years since James and Georgie Knight returned to her family property, Dornoch, Mortlake, with the support of her father, Bruce Allen, the Knights continue to trade as RG. Allen and Sons, and choose to annually take part in the NSW Beef Spectacular Feedback Trial to benchmark their business.

“We read about the trial when we first came home and we thought it was a fantastic opportunity to get what we needed to further our business,” Mr Knight said.

“We thought we had decent feeder cattle and a good breeding herd, but until you enter a commercial trial such as this, and have the data, you don’t know.”

PAge 64

Angus Bulletin — Autumn 2019

With an astounding team profit of $1056.83, they sat at $95.42 above the next highest team.

Mr Knight said over the three years they have taken part, the profitability area is interesting him more and more, especially with continuing discussions of valuebased marketing.

“At the end of the day, businesses want to make profit – it is all about the dollars and cents, and we are interested in that,” he said.

“We are pleased we can post the most profitable team this year."

Weighing 398 kilograms at entry, the highest individual for average daily weight gain (ADWG) put on 3.16 kilograms per day over its time in the feedlot to weigh 730kg in the end. Other significant ADWGs within the Knights’ top group were 3.07kg/day and 3.03kg/day.

Mr Knight said trial analyst Jeff House’s data showed a correlation of +0.94 between profitability and average daily gain, meaning the variation in profitability was driven by weight gain.

“We have a process we go through with bull selection that helps ensure all involved in the supply chain can make money from our cattle,” he said.

"We focus on the customer, the people buying the cattle so they can make a profit at the other end”.

“My father-in-law has always been big on that – it is important to look past the front gate to the people that are using the cattle.”

Essentially these results also give confidence in the cow herd Mr Knight said, “they are the backbone of the operation”.

“The strength of our cow herd is evident from the results, which gives us confidence as we have ramped up production over the last three years,” he said.

Angus beef spectacular

On the Knight’s 983 hectares they own and 331ha they lease, they calve 800 breeders annually.

“Traditionally we have mainly been an autumn calving herd, but there are strategies in place to look at changing calving dates.”

In selecting the steers to enter in the trial, Mr Knight said it is more than fair to say that the teams are a representative sample of the draft with a consistent weight.

“In the first year of the trial Georgie and I said if we are marketing 350 to 400 steers annually (direct to feedlots), it is fundamental to take a representative sample at that time of year,” he said.

“We usually put in two teams that have a similar weight in each team.

“For benchmarking purposes, it is a true representative sample of the whole drop without genetics, scanning, figures taken into consideration.”

The Knight’s top-team had an average carcase weight of 387.7 kilograms, an average dressing percentage of 55.5 per cent, an average lean meat yield of 57.2pc, and an

average MSA index of 54.98, allowing all five carcases to be branded Teys Premium Black Angus beef.

This is the second time that the Knights have taken out the Teys Certified Premium Black Angus champion pen, also securing the title in 2017.

However, the biggest accomplishment made by the family to date was in 2017, the first year they entered the feedback trial, where they not only won the brand section but went on to secure the grand champion pen of five steers with their Angus team.

Entering two teams this year they also nominated a team of Angus-Shorthorn cross steers, the same cross that allowed them to place fifth overall last year.

“From a marketing point of view, while the Angus Shorthorn cross do well, I would like to get back to 75 to 100pc Angus to get more return at the other end.”

Driven to ensure their cattle are efficient and perform in the commercial industry, the Knights have been consistent in not finishing outside of the top 30 over the last three years.

ANNUAL BULL SALE

Wed 29th May 2019 -1pm Gunnedah, NSW

70 BULLS

Contact: Tim Vincent 0429 031 610

www.booragulangus.com.au

Inspection Day 18th May from 10am Angus Bulletin — autumn 2019

PAge 65

Angus beef spectacular

Angus beef spectacular

Alison and Dane Skinner, Lawn Hill, Big Springs with three and four-year-old Angus cows. Picture: Rachael Webb

Data collection paying off

First published on 14 Feb 2019, Page 75, The Land, By Lucy Kinbacher A firm focus on growth patterns and carcase quality is paying off for Big Springs producers Dane and Alison Skinner after recording their best performance in four yearsof competing in the Beef Spectacular Feedback Trial.

The couple, who run 310 Angus breeders plus replacement heifers on the 663 hectare property Lawn Hill, claimed the champion feedlot performance title and seventh place overall.

The champion feedlot performance is assessed on the average daily weight gain of each animal and their health.

The Skinners pen of five Angus steers entered the feedlot between 344 kilograms and 416 kilograms but after 112 days of feeding at Jindalee Feedlot and an average daily weight gain of 2.83 kilograms they hit 632 kilograms to 709 kilograms.

The pen had an average dressing percentage of 54.94 per cent, lean meat yield of 56.28 per cent, and an average MSA index of 55.72 per cent.

Four of the five steers achieved a marble score of two while the team achieved an $817.60 profit.

Data collection has been a major focus for the Skinners, growing their herd tractability particularly around weights and genetics and learning from their results in the Beef Spectacular Feedback Trial.

All of their cows and replacement heifers are fix time artificially inseminated and then single sire mated.

"

Mr Skinner said they hoped to refine their joining period to six weeks.

“The last couple of years we wanted to get some good young genetic gains,” he said.

“My opinion is that it’s going to be about carcase quality more and more, so I thought if we could take some big steps now and get there, it just sets us up in the future.”

“I had a bit of an idea how much weight they were putting on and just selected ones that were in the range and performing best,” Mr Skinner said. “(Based on the results) a couple (of steers) were back a bit from average but we can pin point which ones they are. All our cows are identified so we know exactly what ones they are out of and it allows us to fine tune it all really.”

Supplying cattle to the feedlot market, their bull selection is focused on breeding fertile females.

“We try and keep the intramuscular fat up there and good growth pattern,” Mr Skinner said.

“We want a moderate maturity, not a huge cow at the end of it.”

...it’s going to be about carcase quality more and more, so I thought if we could take some big steps now and get there, it just sets us up in the future.”

PAge 66

Angus Bulletin — Autumn 2019

"

Gavin Newman of Newlyn Park with Bruce Agrew, Paris Creek, at the Newlyn Park Open Day during the Stock Journal Beef Week. Image: Stock Journal

High Spa Angus stud principals Kevin and Wayne Mobbs. Image: Stock and Land

Anthony Hurst, Seriston Pastoral, Peter Ballantyne, Mount Burr and Stuart and Natalie Hann of Nampara Angus at the Nampara stud oepn day during the Stock Journal Beef Week. Image: Stock Journal

around the beef weeks

Topperangus Angus principal David Misan, Kate Johnson and son Magnum Pouong and Tooperangus workman Ben Dennis at the Tooperangus Angus Open Day during the Stock Journal Beef Week

James and Karen Masson of the The Rock Angus stud during the Stock and Land Beef Week.

Image: Stock & Land

Murdeduke Angus stud principalAngus Lachie Wilson with2019 Mark Barnett, Bulletin — autumn PAge 67 Launceston, Tas. Image courtesy of Stock & Land

Boddington producer Terry Salmeri and his family are going down the all Angus path with their cattle

Going all black at Boddington Courtney Walsh, The Farm Weekly

Terry Salmeri and his family are going down the all black path with their cattle herd at Boddington.

Cattle haven’t always been in the farming equation for the Salmeris, with the family starting off with Merinos when Terry’s parents bought their farm in 1966.

The first herd of cattle was introduced to the enterprise about 20 years ago.

“We always had Merino sheep before that and we still do, but the cattle are a nice addition to the livestock set up here,” Terry said.

“The main reason for getting into cattle was because we’re on the Hotham River and some of the country around that isn’t ideal for running sheep. So we decided to introduce cattle.

Terry and his family run a herd of mostly Angus with a few greys and whites thrown in the mix.

“We use all Angus bulls because we want to move the herd towards all black cattle,” Terry said.

Over the years, the Salmeri herd has grown to 250 head of breeders which are spread across the home block and some leased country.

“It does keep me busy but it’s good, I enjoy working with the cattle,” Terry said.

“When things are good and there’s grass everywhere, they’re not hard work at all.

“It did get a bit tough last year when there wasn’t much pasture around the place and we had to buy hay in, but this season has gone quite well so far.”

Quality genetics in the breeding herd have no doubt aided the robustness of the cattle in the Salmeri family herd.

“We’ve been using Angus bulls from the same for about 10 years,” Terry said.

“They’ve certainly performed well for us.

“We did have the odd Murray Grey bull but for the last five or six years we’ve only bought Angus bulls.

PAge 68

Angus Bulletin — Autumn 2019

“Now all the replacement females are blacks and even though we get the odd really nice grey, the focus is on the blacks now.”

Market demand is where the all black focus comes from for Terry.

“The plan is to go black because people want them, so they’re easy to sell,” he said.

“Our stock agent Ben Kealy at Landmark can always find a home and a good price for the blacks.

“I’ll pick out my best heifers, which will be maybe 10 or 15 that I’ll use as replacements and the rest are always easy to find a home for.”

The calves which are turned off the Salmeri property often go to fatteners or as future breeders.

When it comes to selecting his own replacements out of the annual heifer drop, Terry said he looked for all the typical quality markers.

Market demand is where the all black focus comes from for Terry

“Obviously a little bit of size is important,” he said.

“Also all the usual carcase traits but when you’ve been breeding for as long as we have I don’t think you can really go wrong when you’re selecting replacements.

“Sometimes it can be a bit difficult to pick just 10 or 15, because you could easily pick 20 or 25 if you wanted to.”

On the bull selection front, Terry said he doesn’t mind leaving that to his agent.

“Ben knows cattle – I don’t mind telling him that,” he said with a laugh.

“We do look at the figures because things like low birthweight for example are pretty important.”

But Terry wasn’t too worried about quick growth rates.

“We start off calving at the end of March through to May and a little bit into June and then we try and sell them in early December,” Terry said.

“There are also a lot of feedlot sales in January so if they haven’t been placed yet, that is where they’ll end up.

“So the steers might end up there but as I said Ben can always find a place for them so we’ve never really had to worry about finding somewhere for them at turnoff time.”

The main focus for turning off in the early summer is about getting the calves off their mums and giving the cows plenty of time to recover before going back in with the bulls, rather than worrying about achieving specific weight goals.

Terry typically sends the calves straight off their mothers which was an ease of management thing.

“We do go into the weaned sales so we’ll yard wean for about a week or 10 days on feed and water and then we let them go.

Terry said he tried to get the calves off in a few drafts but having a good relationship with his livestock agent helped.

“As I’ve said, Ben always places the cattle well so I put a lot of faith in him,” he said.

Going forward, Terry said the family is always on the lookout for more land but at the moment, cattle numbers are pretty good and the focus will be on continuing to move towards an all black herd.

“Nothing against the greys, but as I’ve said it’s certainly easy to market black cattle,” Terry said.

Angus Bulletin — autumn 2019

PAge 69

Lorna Nankervis, sold Angus heifers, 10-11 months, 411kg for the $1,100 top price at the Wangaratta Annual Heifer Calf sale VIC, 1/02/19. Image: Stock & Land

Brett Linke sold 28 Angus heifers, 376kg for 324c/kg, or $1,218, top $ value while the line’s second pen of 60, 341kg made a sale high of 342c/kg (top c/kg value), $1,166 at the Hamilton Heifer sale VIC, 11/01/19. Image: Stock & Land

Justin Bell with vendor Richard Farris who sold mated Angus females to a top of $2,000. Boyanup Beef Female Sale WA 18/01/19

around the female sales

Top price heifers at Naracoorte SA 3/01/18 came from Anthony Johnson, Glendoon Pastoral Co, with 24 at 352kg, sold for $1100 or $3.12/kg.

Pictured: Anthony Johnson & Richard Harvie. Image: Stock Journal

Michael Garvey, Chiltern, sold 73 Angus heifers, 2.5 years, which were of very good quality, and topped the sale at $1930, at the All Beef Breeds Annual PAge 70Female Angus Bulletin — AutumnVIC 201917/01/18.

Joined Sale, Wodonga Image: The Land

Howard & Helen Griffiths, Ferguson were one of the major vendors of Angus Females at the Boyanup sale, selling all they offered including the Angus top price of $2250 for 8 PTIC females, Boyanup Beef Female Sale WA 18/01/19.

Image: Farm Weekly

marketing

Traditional marketing tools in a digital age Ebonie Sadler-Small, Graphics & Multimedia Officer

Fads come and go with the times but sometimes a true fundamental tool evolves and stands the test of time. During the GenAngus presentations the participants learnt about two such tools, the ‘6 thinking hats’ and about SWOT analysis’s.

The 6 thinking hats

In all aspects of life, both personal and professional meetings and discussions can become unproductive and negative, with two possible reasons for this being communication issues and a participants inability to see multiple opinions. When communication ceases it can hinder the development of ideas or decision making and can create an negative environment.

Edward de Bono’s Six Thinking Hats method is based on the premise that everyone has the potential to see multiple perspectives or opinions. He uses hats as a symbol of perspectives, taking the emphasis away from the person (and subsequently their opinions) wearing the hat, instead giving that person the opportunity to take on the perspective of the relevant hat they are wearing.

The idea being that by switching the hats around that person is able to switch perspectives.

There are 6 hats, The logical hat, the optimism hat, the devils advocate hat, the emotive hat, the creative hat and the management hat. These hats all represent a different perspective and the practice of a person either physically or mentally trying on the different hats gives that person the opportunity to think in a different way.

Hat

Role

Focus

Logic

The Facts

Optimism

The Value and the benefits

Devil’s Advocate

The difficulties and dangers

Emotion

Feelings and intuitions

Creativity

Possibilities and new ideas

Management

Making sure the rules of the hats are observed

By using this theory, a group of people who usually hold similar opinions on a subject and have regular ‘roles’ in a collaboration are able to be pushed further to brainstorm more creative or dynamic solutions and ideas. This theory is often used as an activity to engage workers and help level the playing field of personalities in a room.

One of the main emphasises of the tool is to show that not one way of thinking is more important than the other five, you need to have an understanding of all five to have a well-rounded idea or solution, and by engaging all six you are often able to reduce conflict or halted communication in the process of creating a dynamic outcome.

SWOT Analysis

A favorite tool for marketers, the humble SWOT analysis gives users the opportunity to identity strengths and weaknesses for the business and creates a reference point to refer to at later points to develop your strategic plan. It not only shows the strength and weaknesses of your internal operations but can help identify threats and opportunities from external influences.

Why is it important?

A SWOT analysis is often seen as one of the first steps in developing a marketing plan, and its value lies in that it is so simple to do but delivers immense value and insight.

It creates the foundation of your marketing and branding strategies.

What is it?

There are four categories that comprise of the SWOT analysis; · Strengths: The positives – or what you bring to the table, these can be resources, knowledge, a specialized product or service or even things you do well. This is your opportunity to identify what gives you your competitive edge. · Weaknesses: These aren’t negatives, these are things you need to focus on in order to gain a competitive edge. Highlight areas which aren’t your strongest assets, like limited technical knowledge, limited budget and resources or time constraints.

It is important to note that identifying things like your weaknesses shouldn’t put you off your goals, you should look at it as an opportunity to outsource the best help available for your needs and bring your business or venture to a whole new level. · Opportunities: The external factors that can have a positive influence on your business, hopefully providing you with the opportunity to grow and develop. This can include opportunities for personal and professional

development like the Angus Youth GenAngus mentoring program, market changes/ growth or a change in consumer habits and lifestyle changes. It is also worth considering that in an agricultural scene a good season can also be seen as an opportunity. · Threats: These are external factors that may prove to be a risk to your venture, this can include anything from increased feed costs and drought implications to emerging technology. The biggest threat in most situations is competition.

There are free templates online that can help you map this information out in an easy to comprehend and simple manner.

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SWOT Analysis Strengths

How do we use these?

Weaknesses

Weaknesses – How do we overcome these?

Opportunities

Opportunities – How do we make themost of these?

Threats

Threats – How do we combat these?

One thing to remember is that the person performing the SWOT analysis can strongly influence the outcome and insights (or potentially a lack thereof), so it is recommended to have another business partner or an outside, unbiased entity like a marketing consultant or mentor review the outcomes before developing your strategic plan.

Essentially the SWOT analysis helps you identify the big picture for your business by breaking it down into smaller, easier steps.

Both the 6 thinking hats and SWOT analysis are so well received because they are simple but provide a wealth of information. These are simple breakdowns, for further and more in-depth information I suggest you have a look online or talk to a marketing consultant.

Understanding target markets Ebonie Sadler-Small, Graphics & Multimedia Officer

Marketing is a business of people, it is who you engage with, how you engage with them and making people engage with you.

A target market sets the foundations of any marketing strategy as it defines who It is your business will resonate with. After all, if you don’t know who you are engaging with, can your business reach its full potential?

What is a target market?

A target market is the group of people most likely to engage with or buy your product. By understanding your customer base (both potential or established) you are able to tailor your marketing strategy to suit the most relevant audience possible.

Targeting a specific group or market does not mean you are excluding people, it simply means you are redirecting your marketing expenditure and resources to appeal to those who are more likely to in turn spend their money with you. This is a more efficient, affordable and effective way of spreading your brand message.

No business can afford to target everyone, so not only does understanding your target market help to establish a relevant client base it also helps reduce resource wastage. As more competition in your field emerges, the standard belief that ‘if you put your business out there, the customers will come’ becomes outdated, and generalised information or sales points become a dime a dozen. This is where targeting specific groups most appropriate for your offerings comes in. It is important to note that you may have multiple target markets, and often there are different niches within a defined group.

What value they provide

What a defined target market provides is invaluable insight into those who are interested in, spending money with or have an established history with your business.

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Knowledge is power

Knowing and understanding your target market helps you pursue relevant opportunities.

The key here is differentiating between ‘knowing’ and ‘understanding’. You can know that you sell 63% of your bulls to farmers aged between 40-45 and you can know that of that 63%, 75% are males, however do you understand why?

Who exactly are these 40-45 year old males? Have they become recent owners of an established farm due to a succession plan or are they from the city seeking a change of pace and career? Are they stud breeders or commercial breeders and are they purchasing the top priced bulls or are they looking for the cheaper bulls to save money? What are they wanting those bulls for exactly and where are they from? Are they traveling to purchase from you or are they local?

Who are your current clients and what are they buying from you the most?

When analysing your current customer base look for similarities between clients, such as characteristics, interests, location and occupation. Its quite likely that other people with these commonalities will be interested in your services as well. It is also worth noting whether you are attracting new business and clients or if you rely on repeat business.

Once you have looked at your own client base, it is very useful to look at your main competitors and who they are targeting. This is not about acquiring their clients, but rather so you can see what the key difference in your offerings are, those who engage with them and also see if there is a key market they are overlooking.

marketing Example: A turf company could choose to market to homeowners between the ages of 30-50 with incomes of $35,000 – 85,000 in the New England area, New South Wales. With this being their base target market they can further refine it by marketing to those with an interest in gardening or real estate investment. This can then be divided into specific marketing niches such as young professionals and investors.

How do you establish your target market

You need to figure out which specific demographics to target, consider; · Location · Occupation · Income · Age · Gender · Education level Consider also the individuals themselves, things like; · Values · Lifestyle · Interest / hobbies By looking at the individual you can start to understand how you should engage with them, for example, should you use newspaper advertising or social media, should you be sponsoring events or is word of mouth your most valuable asset? Are these people likely to look you up

online or do you need to find a way to make face-to-face contact? You can also tailor your advertising schedule to suit their lifestyle, for instance, if you know that your client will be outlaying a large amount of money yearly in March, August and November, you can target their off months when they don’t have the added pressure of a big expenditure coming up.

It is important to realise that you are not the only one trying to find this information, if you do some research online you may find more information about the same or similar demographics you are looking at. This information might be found in anything from Blogs to newspaper articles and surveys.

Defining your target market may seem like a lot of work, but once you know who you are targeting and why it, is much easier to develop a marketing strategy that is relevant and will resonate with them – hopefully growing your business in the process.

Example: A leatherworker who lives in a remote location wants to market their wares to potential customers online.

In order to succeed they decide to target women aged between 14-45, have regular access to the internet, use social media, enjoy a healthy social life and a mid-high level of style and disposable income. The target market can be split into two main niches, those with a independent income and those who are still dependent on their parents. Being that social media will be the main promotional tool for sales and exposure the owner is able to use a segmented approach to deliver varied content to different age groups and tailor it to her main niches specifically.

Wh er

ocated? they l e r ea

WHO ARE YOUR CUSTOMERS? Education

s lue Va

How do they communicate?

Hobbie s

Age

Lifestyle Gender on upati c c O

A

Income le vel

online? hey t re

Wh d at d spen thei o th e y on? r m oney

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Building the next generation Diana Wood, Marketing & Communications Manager

The inaugural GenAngus Future Leaders Program, proudly supported by Achmea Australia and the Angus Foundation, run during February, with 11 young beef industry enthusiasts in attendance, has been hailed a resounding success.

Top Image: Left to Right – Alan Deacon Achmea Australia, Ruby Canning, Kristen Fredricksen, Aimee Bolton, Sam Hunter, Monique Estrada, Mostyn Golding, Katherine McCallum, James Campkin-Smith, Ashley Coleman, Eliza Borchardt, Matthew Reynolds Angus Australia, Candice Liddle Angus Australia, Joshua Clift.

The program was the brainchild of the Angus Youth Consultative Committee and with Achemea Australia coming on board, followed The workshop focused on the theme of ‘building your beef business’, with the participants involved in presentations that were designed to challenge their business perceptions and inspire them to put into practice the outcomes from the event.

The opportunity to participate in the inaugural event was extended to: Ruby Canning – Mortlake, VIC James Campkin-Smith – Pound Creek, VIC Monique Estrada – Merriwa, NSW Eliza Borchardt – Tara, QLD Aimee Bolton – Congupna, VIC Mostyn Golding – Dardanup, WA Joshua Clift – Scone, NSW Samuel Hunter – Yass, NSW Ashley Coleman – Inverell, NSW

Ruby Canning, Angus Australia President Brad Gilmour, CEO Peter Parnell, Matthew Reynolds and Josh Clift

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Katherine McCallum – Balfour, New Zealand Kristen Fredricksen – Cowra, NSW Presentations were made by: · Julian Prosser – Slight Edge Consulting, focused on building communication and mindset capabilities, with the key take away for participants to become aware of how they communicate, and the need for resilience, confidence and discipline. · Allan Deacon – Achmea Australia, focusing on what are risks, identifying risk and what people are liable for and how to protect ourselves from financial hardship when faced with a claim. · John Francis – Holmes and Sackett, gave two presentations. One focused on beef benchmarking, bringing analysis of performance and identifying the strengths and weaknesses of the business and finance fundamentals, which looked at a number of financial reports, how they are read and the importance of being able to understand how to read the reports.

Sam Hunter, Angus Youth Consultative Committee member, Murk Schoen, Mostyn Golding and James Campkin-Smith

angus youth · Diana Wood – Angus Australia, spoke about branding and communications and highlighted the importance of developing consistent professional branding for a business to be easily recognisable, as well as the importance of having a formal communications plan in place to tell your story. · Alastair Rayner – Rayner Ag, presented on finding your place in the market and the need to match your production with your land type, by identifying your land strengths and weaknesses, using data to drive innovation and setting long term goals in your business. · Isobel Knight, Steve Mirtschin and Jess Cavanagh – Proagtive, did a session on succession planning, which was targeted at making plans for keeping rural properties and rural business in families and in the hands of Australians as well as the need for effective communication between family and business partners to ensure the future of the farming business. · A number of team building activities were also included at the end of each day designed to build on team spirit, utilise individual strengths within the team and inspire creative problem solving.

With participants from such a wide range of backgrounds and experience in attendance, Angus Australia’s Youth Development Officer, Candice Liddle was pleased that everyone left the GenAngus workshop with new information and a growing network that will support them in the future.

‘It was such a great workshop, not only have I seen 11 aspiring industry leaders open their mind to greater possibilities in their business lives and have access to the tools needed to grow on a professional level, but I have also seen them push themselves outside of their comfort zone’.

Emma Thomas, Achmea Australia CEO was proud to support the next generation of beef industry leaders through a multi-year partnership.

‘The future of the beef industry depends on the courageous leadership of the next generation of beef industry leaders, to see not only the challenges ahead - but to embrace the opportunities that change and disruption presents to the industry, and the role they can play in revolutionising the industry,’ said Ms Thomas.

Eliza Borschardt, Achmea Australia CEO, Emma Thomas, Kathleen McCallum, Monique Estrada and Ashley Coleman

‘The commencement of this 12-month GenAngus leadership journey coincides with a time when many farmers across our eastern states are feeling the pressure from continuing to manage the effects of the persistent drought. In a recent editorial, I talked about the importance of investing in personal development even when times are tough and mother nature is at her worst, I said by nurturing your skills, taking advantage of the opportunities to broaden your skill set and gaining practical experience, you will be better equipped to invest in yourself, your farms, your families, our farms and ultimately our future,’ she said.

‘Every day, our people continue Achmea’s strong legacy of lending a hand to farmers. The GenAngus leadership program is all about lending a hand, building resilience and enhancing regional communities,’ she added.

According to Ms Thomas, Achmea is committed to strengthening the beef sector and boosting the opportunities for the next generation of leaders, their families and communities right across Australia.

‘We look forward to supporting the GenAngus participants over the next year, and I would like to extend a heartfelt thank you to Angus Australia Chief Executive Officer Dr Peter Parnell, President Brad Gilmour, Marketing Manager Diana Wood and Communications Officer Cheyne Twist and Events and Youth Development Officer Candice Liddle from Angus Australia.’

Over the next 12 months the participants will continue to be mentored by the presenters and will be required to complete follow up activities and be involved in group discussions where they will continue to develop their ideas.

What the participants said:

Ruby Canning a sixth-generation beef cattle producer, and co-owner of Mavstar Simmentals, Red Angus and Photography, Mortlake VIC, aspires to have a career involved in supply chain management and is invested in developing her interest in effective business networking and industry insights.

For Miss Canning, ‘The Marketing and Branding Session has made me feel like I need to put a call to action into place with getting my branding, website and social media up and running.’

Ruby Canninga, Aimee Bolton, Angus Australia President Brad Gilmour and Monique Estrada

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angus youth Owner of JC-S Pastoral Co, a self-replacing commercial Angus and Angus cross beef cattle breeding business, and Farm Manager of Campkin-Smith Family, James Campkin-Smith from Pound Creek, VIC, really enjoyed the marketing session.

‘It has made me really aware of the impact of social media and the importance of telling a story in your business. I’m looking forward to making the plans and writing them down.’

For Monique Estrada, the owner of Target Livestock and Marketing, her own small business with the aim to assist breeders in achieving the best outcomes and exposure when it comes to the marketing of their brand and sale cattle, being part of an enthusiastic group of people with passion and drive was an integral component of the program ‘I loved the support of the group and I feel like I’m leaving much more open minded in my approach to business.

Eliza Borchardt operates her own beef enterprise, Oakvale Angus, and works within the beef cattle industry as the Registrar at the Australian Limousin Breeders Society.

Mrs Borchardt and her husband run an Angus Stud and Commercial operation based at Tara, Queensland.

‘There was a great balance of speakers for the program which have opened up a lot of opportunities and the contacts from the workshop are just so valuable moving forward in the industry.’

‘And one thing I will be doing when I get home will be looking into my current insurance.’

Aimee Bolton, Congupna, Victoria owns her own herd of Black and Red Angus Cattle and was looking to utilise the GenAngus program to further equip herself with the skills and knowledge to further her in the beef industry and focus her work with the youth of the industry.

‘Everything I have learnt from the program will help to create the building blocks I need to further my business, I feel so much further ahead and confident moving forward.’

Mostyn Golding, who works full time in the family business, Little Meadows Angus stud, Dardanup, Western Australia believed the workshop as a whole was, ‘A really good foundation to create the building blocks needed for being successful in business.’

Joshua Clift of Scone, NSW is the owner of Clift Angus, and has a history within breeding and trading commercial cattle and looks to further grow Clift Angus amongst both commercial and seedstock breeders in the future.

Mr Clift was hoping that the GenAngus program would assist in broadening his knowledge and understanding of the beef industry, and allow learning from the mentors and fellow participants.

‘The group of people attending gave a great range of perspective’s. All the sessions had a lot of relevance for what I am doing now and will help me improve on what I am trying to achieve.’

‘The risk and liability session was especially relevant to my business and my life in general.’

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his career as an agent and auctioneer which sees him working with commercial and seedstock producers on a daily basis.

‘Learning about succession planning and how to go about the approach of communicating future wants and needs was a highlight of the event’.

Ashley Cole of Inverell, NSW, has a long-standing background in the beef industry, having been involved in her families farming operations, assisting in the development of their 700 head Angus herd. Ms Coleman currently owns and runs her own cattle operation of Angus and Angus cross cattle, where she runs a supplementary cattle feeding business turning cattle over to both the feeder and kill markets.

‘The workshop has been a brain explosion for me, there has been so much information to take in, which I can now take home and implement.’

‘I really enjoyed being around people who share a similar vision and the marketing and branding session has given me something to work towards.’

Katherine McCallum of Balfour, New Zealand owns a 319-hectare mixed farming system of Sheep, Dairy support and an Angus Stud with her husband. Mrs McCallum has a long-standing history with the Angus Breed starting back at 16 years of age when she was given two stud heifers.

‘I found the workshop to have a great balance of opinion and learning how to use current and historic data for the purpose of making future decisions has been a highlight.’

‘The succession session was also something that I had been looking forward to and defiantly has given some tools to work with.’

Kristen Fredricksen of Cowra, NSW is a mixed practice Veterinarian. She has been heavily involved in the initial and continued development of her family Angus stud, Dalwhinnie Angus and its’ recent expansion of a commercial herd as part of the enterprise.

‘I enjoyed the opportunity to learn with like minded people in sessions that are relevant to where we are in the industry.’

Protecting your bulls from the moment the hammer falls More than 200 years of international farm insurance expertise Achmea, Australia’s specialist rural insurer and Rabobank associate, is a proud partner of Angus Australia. Through our multi-year partnership, we are delighted to deliver the inaugural GenAngus Future Leaders Program which launched in February 2019. The 12-month leadership program is designed to support Australia’s next generation of beef and agricultural leaders.

Achmea was established more than 200 years ago by 39 Dutch farmers. Supporting more than 13 million customers worldwide, Achmea is one of the world’s largest cooperative insurers. With experience in livestock, agronomy, broadacre copping, dairy, poultry, horticulture, glasshouses and cotton, Achmea’s Risk Specialists partner directly with farmers to assess risks.

Assessing risks can help keep premiums and unexpected repair bills down. After completing an on-farm risk review, farmers can tailor our All-in-One Farm Pack to suit the unique needs of their farm.

Having the right amount of cover, in the right places and at the right times means we share the risks so you can be confident of your farm’s resilience.

Stud stock insurance at market leading rates A critical part of risk management can be taking out adequate stud bull insurance to cover loss of use, which can come from accidental causes, sickness, disease, mortality or transporting the bull home from the sale.

Along with tailored farm insurance, Achmea offers Stud Stock insurance, designed to protect stud bulls from the moment the hammer falls.

With our Stud Stock insurance cover, you decide what you need, when you need it and how you need it.

Our flexible options include: • 1 Star Mortality only (including transit) • 2 Star Mortality including accidental loss of use • 3 Star Mortality including accidental loss of use, sickness and disease.

And for each option, you decide whether you need 3, 6 or 12 months coverage, giving you greater control over what you need.

With new competitive rates on offer, now is the time to find out more. You can contact us on 1800 724 214 or email angus@achmea.com.au

Every dollar counts At Achmea, we know farm insurance isn’t a product - it’s your livelihood.

Many Australian agribusinesses continue to experience tough farming conditions. Every dollar counts, and having adequate insurance cover, including livestock, is key to keeping farmers farming.

If a farmer’s cover has not been updated for several years, it most likely will not reflect the accurate value of a large portion of their most important assets. The same cover a farmer had five or even two years ago may not be the right one today, which means they may be underinsured or exposed to unnecessary risk.

As we move into the busy bull sale season, our team of Risk Specialists are out on farms across the country to help farmers review their risks as well as insurance levels.

Not a one-size-fits-all approach Each farm requires its own approach based on their current local context and individual commercial situation, it simply is not a one-sizefits all approach when it comes to farm insurance.

Our local agricultural knowledge and personal service is designed to give farmers peace of mind with their farm insurance. Through our local Risk Specialists, farmers tap into a wealth of local knowledge, and our familiarity with the equipment farmers use and the infrastructure they have in place certainly makes it easier for farmers to update their insurance.

Having face-to-face conversations about which assets are most valuable to farmers means they don’t rely on guess work to make decisions that could have a material effect on their livelihoods.

Farmers can’t afford to underinsure their farm business For farmers, cost savings are top of mind.

Many are reconsidering areas of expenditure, including insurance, to achieve some financial relief. To lower premiums, it’s not uncommon for farmers to consider reducing their Sums Insured. However, this is one of the biggest risks a farmer could take.

While some short-term cost savings are achieved, farmers can be left underinsured and financially exposed, with damages often much greater than what they could bear alone. There are other ways to lower premiums, including undertaking an Achmea Risk Review and looking to increase the excess.

Through providing a higher excess, we can offer lower premiums.

We also help to avoid the risk of underinsurance.

This results in greater resilience and security, so that livelihoods are safeguarded, whilst relieving some of that immediate financial pressure through our lower premiums with a higher excess model.

Achmea’s tailored farm insurance covers a wide range of areas to give farmers peace of mind and build resilience and disaster preparedness in rural and regional communities.

Find out why more farmers are choosing Achmea Farmers who come on board, stay on board with Achmea.

To find out more about our new competitive rates for stud stock insurance and our All-inOne Farm Pack, call us now on 1800 724 214 or email angus@achmea.com.au

With our direct approach, farmers find it easy to add certain items such as new equipment or livestock to their policy or adjust the level of cover as things happen within their business.

The information in this advertisement is general advice only and does not take into account your individual objectives, financial situation or needs (your personal circumstances).

Before using this information to decide whether to purchase the insurance policy, you should consider your personal circumstances and the relevant Product Disclosure Statement available from the ‘Downloads’ section of our website www.achmea.com.au. Achmea Schadeverzekeringen N.V. ABN 86 158 237 702 AFSL 433984.

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GenAngus participant Ashley Coleman builds beef business Hannah Powe, The Land

Inverell local Ashley Coleman is one of 11 beef industry enthusiasts that has recently returned from the inaugural GenAngus Future Leaders Program with a drive to grow and develop her business further to see where she can take it.

Along with her husband Chris, Ms Coleman operates a beef business on their 182 hectare Yarrabundy property where they feed steers to go into the feeder cattle market or the prime market.

"We run them here in a backgrounding set up for a number of days, then intensify their feeding a bit in a paddock setting to develop a weight gain," she said.

All cattle are bought in, usually through AuctionsPlus. "We are looking all the time. We don't just buy for numbers because we aren't on a contract," she said.

"We look for an article of animal before we buy, and try to spec them into where we will send them.

Angus or Angus cross cattle the Coleman's usually target into the feeder market.

Generally they target 300 to 320 kilogram cattle when they are buying in Ms Coleman said, and they aim to get them to the 370 to 380kg weight range in the paddock.

"From there they then do a draft then feed more intently on a higher energy ration.

Ms Coleman said she is massive on temperament in selection, which is then followed by selection on weight for age, weaning set up and genetics.

"We are on a small property and a lot of what we do is close to the house, and we have two young children," she said.

"If we have animals that settle on feed straight away it makes life and the whole process a lot easier."

Due to the drier conditions, the Colemans are lighter on numbers and are just trying hard to stay in the market.

"Because we are running out of area for backgrounding and because the cattle over 300kg into 320kg weight range are becoming fewer and far between it is getting more difficult," she said.

"We are just trying to turn over minimum number, if you jump off the train it can be hard to get back on."

Cattle are fed grain and hay, along with a pre-mix molasses based mineral supplement that is mixed with everything to assist with grain take-up, processing and animal health.

"All feed is bought in and what we have tried to do is keep the finger on the pulse and stay with the market to know when there might be more coming into the market that might cause a fall in prices, such as at harvest, and purchase more then," Ms Coleman said.

"It has been a massive learning curve, but a big key has been talking to people."

She said they buy a lot of cattle off AuctionsPlus purely because we have jobs outside of the farm and therefore getting to the saleyards can be challenging.

Ashley Coleman

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"I also work as the environmental officer for Bindaree Beef, my husband works at Nullamanna Feedlot (north of Inverell) and we also own a spreading business," she said.

"We also do a budget before we get into cattle so we know what they are worth, and what it would cost to get them to feeder or kill weights."

The Colemans make sure they work out where they are or will be travelling before they get there, which Ms Coleman believes is important.

"The cattle market to me is a buyers market at the moment," she said.

"Anything with weight and quality behind it - feeder market and restockers are chasing it.

"If you want to buy lighter cattle, it is going to take longer to finish them so yes you are paying less but have them for longer so your returns might be minimal to nothing."

Where and who they turn their cattle off is price dependent at the time.

"By doing specs at purchase and having a great agent who gives feedback on market options helps us decide what the buy and whether we take them to feeder weights or purchase them for the supplement market," she said.

As the Colemans have only been doing this for the past 15 months, they said they are developing their conditions and learning what performs under what conditions.

"We always wanted to do this and do it right essentially," she said.

"We have had to reference and put lanes in, because ultimately there is no point feeding an animal if you have to chase it around and then it cuts dark due to stress. We are big on stress management.

"We will look at using kill data feedback to know what made steers perform or what may need to be changed, what genetics, breeds or breeders' cattle worked and what to go with again or steer clear of."

Previously the Colemans were dabbling in cows and calves, but they found where they were located and the types of pastures they had weren't suitable in sustaining that livestock system's demand.

"Pastures were at their weakest when the cows and calves had their highest demand," she said.

Recently returning from the inaugural GenAngus Future Leaders Program, designed by Angus Australia and Achmea Australia held in Sydney from February 20 to 22, Ms Coleman looks forward to the opportunties offered through next 12 months of the program.

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Another year, another excellent Roundup!

Cheyne Twist, Communications Officer

The 2019 Thomas Foods International Angus Youth Roundup took place in Armidale, NSW from the 10th to the 13th of January.

171 competitors from Australia, New Zealand and Germany flocked to Armidale to participate in the fourday event.

The weekend was full of fun and educational activities, from the Backyard Olympics, cattle classes, junior judging, Paraders, education sessions, a mock bull sale and the Special Dinner Dance. The participants worked hard to ensure that their animals, whether it be their own or ballot cattle generously supplied by the ballot animal sponsors, were well taken care of and presented well for the various cattle activities.

Roundup also kicked off the first of the Angus Australia centenary celebrations and played host to a small opening event to launch the year of celebrations.

The event, proudly supported by Thomas Foods International, Angus Youth and Angus Australia was a great success and would not have been possible without the tireless work of the enthusiastic Roundup Committee.

The 2019 committee were instrumental to ensuring the success of this wonderful event.

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Angus Youth National Roundup Results 2019 Trans-Tasman Exchange – Chloe Gould Bulliac Angus Studmaster Award – Damien Thomas Blackstone Angus SA Junior Heifer Expo Award – Lachlan West Merridale Angus Most Aspiring Breeder Award – Amber Alsford Matthew George Citizenship Award – Monique Estrada David and Kathleen Cornell Shield – Zac McInerney EJ Angus Encouragement Award – Taylah Hobbs Champion Senior’s Awards – Jack Laurie, Lane Evans and Chloe Gould Intermediate Champion Junior Judge Award – Claire Alandale Dalwhinnie Promising Young Angus Breeder Award – Noah Iddles Champion Team – Goonoo Angus Best Maintained Stall – Bulliac Angus Best Presented Animal – Lochie McLauchlan

angus youth

Herdsman

Pee Wee

Junior

Sub- Intermediate

Intermediate

Seniors

Champion

Louis Henry

Taylah Hobbs

Charlie Saltman

Sam Parish

Chloe Gould

Res. Champion

Lauren Cross

Meg Kealey

Caitlin Rudder

Ryan Carpenter

Hannah Powe

3rd

Jack Robson

Rachel Henry

Chloe Plowman

Sophie Halliday

Jack Laurie

4th

Dominic Crotty

Georgina Raff

Lucy Glendinning

Monique Grapes

Tiffany McLauchlan

5th

Brad Johnson

Thomas Duffy

Grace Neeves

Charlotte Nugent

Mitchell Dundas

Encouragement

Georgia Scanlon

Seth Neutze

Adam Wilke

Jess Martin

Lilli Stewart

Encouragement

Jack Wood

Georgie Plowman

Jack Almond

Maddison Cross

Georgia Harborne

Jack Robson

Logan Evans

Casey Halliday

Claire Alandale

Jack Laurie

Res. Champion

Arthur White

Meg Kealey

Emma Pelling

Sam Parish

Chloe Gould

3rd

Grace Newcombe

Georgia Plowman

Lucy Glendinning

Monique Gapes

Alex Watt

4th

Callie Adams

Thomas Duddy

Charlie Salter

Nick Graham

Monique Estrada

5th

Louis Henry

Ryan Knee

Grace Neeves

Sophie Cargill

Lane Evans

6th

Alexander ScanlonDawson

Matilda Salter

Chloe Plowman

Sam Lavender

Brenden Lydford

Champion

Jack Robson

Taylah Hobbs

Lochie McLauchlan Sam Parish

Lane Evans

Res. Champion

Louis Henry

Matilda Salter

Bridie Chester

Tiffany McLauchlan

Junior Judging Champion

Paraders

Sophie Halliday

Grand Champion Junior Judge: Jack Laurie · Grand Champion Herdsman: Sam Parish · Grand Champion Parader: Lane Evans

Images courtesy of Emily H Photography

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1919-2019 •

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Roundup 2020 is headed to the Sunshine State!

Cheyne Twist, Communications Officer

Angus Youth is pleased to announce that the 2020 National Roundup will be held in Toowoomba, Queensland, on the 16-19 of January!

The 2020 Roundup Coordinator will be Stephanie Frankham. Steph has long history with the Angus Youth program and Roundup itself, competing for a number of years and taking part in the Roundup Committee. Most recently she was awarded the Trans-Tasman Exchange Scholarship at the 2018 Roundup, which saw her travel to New Zealand in 2019.

The 2020 Roundup committee is full and are already making strides to put on an excellent and exciting Roundup for young Angus enthusiasts.

There will be a number of sponsorship opportunities available the 2020 Roundup. Without the support of generous sponsors, the Roundup event would not be possible. If you and your business is interested in supporting the event, please contact Candice Liddle at youth@angusaustralia.com.au or on (02) 6773 4622.

Remember to keep an eye on the Angus Youth social media or the Angus Australia website for updates regarding Roundup 2020!

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Oh, what a night!

The 2019 Special Dinner Dance and Auction Cheyne Twist, Communications Officer

The Thomas Foods International Angus Youth Roundup once again was host to the crowd favorite Special Dinner Dance and Auction, held Saturday 12th of January at the Armidale Services Club.

The event hosted 380 people, bringing together parents, participants, sponsors, committee and special guests for a night of awards, celebration and entertainment.

Proudly supported by the generous dinner sponsors Red Angus Society of Australia and Upper Murray Seeds, the dinner allowed guests to listen to various speakers throughout the night, with the MC of the night Hayley Robinson taking to the mic.

The live and silent auctions were a massive success on the night thanks to many generous donations, with a total of 22 lots in the live auction and 31 in the silent auction.

The auctions raised a total of $25,000, breaking previous records for the most proceeds raised from auctions at Angus Australia. This success is thanks to the generous members of the audience who bought items in support of the event.

Noeleen Branson (nee Anderson) & Hamish Branson

The funds raised from the evening will go towards future Roundups as well as various Angus Youth programs to assist in the development and support of the future generations within the Angus breed as well as the greater beef industry.

Without the support of those who purchased items in the auction, as well as those who generously donated auction items, the Special Dinner Dance would not have been the great success that it was.

Throughout the night, various presentations of special Roundup awards took place, recognising members of the Angus community.

Angus Youth and the Roundup Committee would like to thank all who contributed to the success of the evening.

To view the items donated and results from the auction scan the QR code.

Jack & Diana Wood (nee McLeish)

Jack Robson & Donna Robson (nee Knox)

It was great to see the children of parents who had previously been involved in Angus Youth events through the ages in attendance at the 2019 Thomas Foods International Angus Youth Roundup in Armidale during January.

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Candice Liddle and Zac McInerney

John O'Reilly and Murk Schoen

Actions speak louder than words: service to Angus Youth Cheyne Twist, Communications Officer

The Cornell Shield:

The Cornell Shield is named in memory of David and Kathleen Cornell, whose tireless work was pivotal to the establishment of the Angus Youth Program. Each year the Cornell Shield is presented to the Roundup Coordinator.

This year the shield was presented to Zac McInerney.

Over a number of years Zac McInerney has been an Angus Youth Ambassador, Angus Youth Management Committee member and chairperson, an NSW State Committee Member, involved in World Angus Forum and has been involved in several Angus Youth National Roundups. He was also the recipient of the Trans-Tasman Exchange scholarship.

Lochie McLauchlan & Jo McLauchlan (nee Griggs)

Stewart Award:

The Stewart Award is presented yearly to recognise a person that has contributed significantly to the Angus Youth Program.

The award is named after Bruce and Pat Stewart of Dunlop Park Angus, TAS who have contributed selflessly to the program for many years.

The 2018 Stewart Award was awarded to John O’Reilly at this year’s Thomas Foods International Angus Youth Roundup.

Mr O’Reilly has been affiliated with the Angus Youth program for a number of years through his contributions to the Roundup Special Dinner Dance.

Mr O’Reilly and his company Leicht’s CIA donated the first CIA Headbail to the Special Dinner Dance at the 2012 Roundup in Hamilton Vic, and since then has continued to support the Angus Youth Program every year through his support and donations.

Niaomi Evans (nee Ridley) & Logan Evans Cooper Johnson & Sheree Johnson (nee Knox)

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Annabelle off to a flying start for her Kansas State experience Cheyne Twist, Communications Officer

Annabelle Butler began her time in Kansas in early February, after being awarded the Kansas State University Scholarship in 2018.

Going from 40-degree heat in Australia to a polar vortex, Miss Butler has taken up residence in Manhattan, Kansas as she attends Kansas State.

Miss Butler will spend a semester abroad attending K-State, and already has immersed herself all things beef education.

Miss Butler has narrowed down her classes to Beef Science, Cow-Calf Health, Farm Animal Reproduction, Livestock and Meat Evaluation, Livestock Sales, Animal Breeding and Beef Systems.

In the few weeks that she has been there, through her classes Miss Butler has already had plenty of hands-on practical experiences, from viewing feedlot cattle ready for slaughter determining yield, quality, grading and price to visiting genetics ranges and viewing their impressive establishments.

Miss Butler will also complete her Beef Quality Assurance online certificate which is a program designed to show commitment to producing a safe, healthy and wholesome PAge 86

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beef supply and increase consumer confidence in the beef industry.

Not only has Miss Butler had a plethora of learning experiences in the short time she has been on her scholarship, she has also had plenty of opportunities to be immersed in the college culture, attending the college rodeos, nights out and taking the opportunity to travel and sightsee the local areas.

Miss Butler has also jumped at opportunities given through networking experiences, having spent time staying on the ranches of farmers that she has met during her time in Kansas and being exposed to their farming practices used.

Miss Butler was brought up on a mixed farm with a breeding herd incorporating Angus genetics. From the age of 10, Miss Butler has been involved in several

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Queensland Youth Cattle Conferences both as a delegate and as a volunteer, assisting younger participants in handling, herdsmanship and competition.

With her upbringing in cattle production, Miss Butler completed a dual degree in Animal Production and Agribusiness at the University of Queensland (UQ), where she was involved in the UQ Agribusiness Association and the Animal Production Association, as well as being involved in the Cattle Club.

Miss Butler will keep all regularly updated with her travels, education and experiences through her blog, which can be accessed via the Angus Australia website or by scanning the QR code below.

INCLUDING: · Limited Edition Centenary Hats · Re-usable JOCO glass cups · Show Vests · Angus ties · Much more

MERCHANDISE AVAILABLE

www.angusaustralia.com.au Angus Bulletin — autumn 2019

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Kia ora to Chloe, the 2019 Trans-Tasman Exchange Recipient Cheyne Twist, Communications Officer

Angus Australia is pleased to announce the 2019 Trans-Tasman Exchange recipient is Chloe Gould.

Miss Gould was chosen out of a large number of keen applicants to be selected for the exchange, which is proudly sponsored by New England Travel Centre.

Chloe Gould has been annouced as the 2019 Trans-Tasman Exchange recipient

Miss Gould was awarded the scholarship at the Special Dinner Dance at this year’s Thomas Foods International Angus Youth Roundup, after taking part in an interview process with the dedicated selection panel which included the 2018 recipient Steph Frankham.

The exchange will see Miss Gould travel to New Zealand to visit with various Angus producers to experience farming processes within a different climate and landscape, one which is likely very different than her native Queensland. The two-week trip will see Miss Gould visit Angus studs and commercial operations, feedlots and attend field days and sales.

Miss Gould looks forward to the opportunity to gain knowledge about the variance between Australian and New Zealander practices throughout the supply chain.

“I look forward to exploring different production systems and gain knowledge of their genetics,” Miss Gould said.

“I also look forward to the opportunity to visit other production systems throughout the supply chain. I think it will be interesting to see if there is any comparisons or difference to what we do in Australia compared to New Zealand.

“The scholarship will give me the opportunity to make those overseas connections.”

2018 Scholarship recipient Steph Frankham said that while the selection decision was close, Miss Gould was selected as a stand out from her counterparts.

“With our top three they were very, very close.

However, it was Chloe’s passion and drive for what she does professionally within the beef industry, and her involvement with Angus Youth over a number of years that got her above the line,” Miss Frankham said.

“I encourage Chloe not to limit herself during her time on exchange, taking in New Zealand agriculture is a whole over there rather than singling in to stud cattle, taking in venison to sheep and wool to dairy.”

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Angus Australia Events and Youth Development Officer Candice Liddle said that the exchange will give Miss Gould the opportunity to observe the strength of the Angus breed globally.

“This exchange will give Chloe great insight into the New Zealand beef industry, and the opportunity to meet New Zealand Angus members to discuss and observe their own farming operations.”

Chloe Gould at the 2019 Angus Youth Roundup

About Chloe:

Miss Gould hails from Norman Gardens, Queensland and has been involved in the beef industry from a young age, working with both seedstock and commercial cattle. She has a Bachelor of Agricultural Science (Honours) from the University of Queensland (UQ). During her time at University, Miss Gould was part of the UQ meat judging team, competing in the Intercollegiate Meat Judging Competition. Due to her success, she was selected to travel to the US to compete with the Australian team.

Miss Gould was selected as part of the Angus Australia Youth Team who travelled to Scotland for the World Angus Forum in 2017. Since 2016, Miss Gould has been employed by Teys Australia.

angus youth

A word from Steph reflecting on New Zealand:

“As my career is within the grain industry, the scholarship allowed me to look into not cropping as such but grass operations and how important they are to the New Zealand agricultural sector. The grass operations are the main backbone for everything they do, their grass-fed beef, grass fed lamb grass fed and grass-fed venison.”

“Their grass-fed programs are insane over there where we don’t have that over here, understanding the completely different environment. Implementing similar programs in Australia with the current season would be difficult. It was very interesting to see what you do in a high rainfall area. I would love to be able to do pasture improvement back home after being over there, however with our current situation like everyone else, we are just waiting for the rain.”

Chloe Gould and Steph Frankham

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Where are they now?

Cheyne Twist, Communications Officer

The Angus Youth Program celebrates 38 years in motion in 2019. As part of the centenary celebrations, in each of the Angus Bulletins for the year of 2019 we are featuring some of our prominent Angus Youth members from the last 38 years and seeing “Where are they Now!”.

Featured in this edition are Jasmine Green, Hayley Robinson, Andrew Raff and Dougal Purcell.

Jasmine Green (nee Nixon) What is your earliest memory participating in Angus Youth activities?

My family raised commercial Angus cattle and bought our bulls from George Reid at Narrangullen Angus at Yass. George was a big advocate of the Angus youth program so encouraged me to join Angus Youth when I started working with the high school cattle team in Year 7. I attended my first Angus Youth Roundup at Wodonga in 2002 when I was 13. I recall being very nervous as I didn’t know any other kids attending as it was 5 hours from where we lived. At registration the girls on the Youth Committee were so lovely I soon forgot about not knowing anyone and had an amazing time! I was allocated a ballot heifer from a Red Angus stud, which turned out to be from our area. I’m still great friends with many of the people I met at that very first Roundup. It was a great event so I was very keen to make sure I went the following year.

What activity/event stands out to you the most (eg Roundup, leadership clinic, scholarships etc)?

Roundup really is one of the best events on the calendar!

Attending Roundups, I’ve met and become friends with some amazing people from all across the country who are all involved in some way in the beef industry. You learnt a lot of the industry sessions and also from the people who attended and supported the event. It was a great networking opportunity. It also helped you build some great skills from the various competitions and scholarship opportunities.

In terms of opportunities that you received for being part of Angus Youth, how did your involvement positively influence your development in the beef cattle industry?

I grew up on a commercial Angus operation, but it wasn’t until I got involved in the Angus Youth program that I really considered a career in the beef industry.

The opportunities, experiences and networks that the Youth program gave me really helped establish a strong foundation to encourage me to pursue a career in the beef industry.

What were the key learnings you developed as a member of Angus Youth, through the program and then the additional scholarship experiences that you had?

Participating in the scholarship applications (such as Te Mania Most Potential Breeder, Landmark Ambassador, New England Travel NZ Youth Exchange) gave you an opportunity to develop some really good skills such as application letters and interview skills that are applicable no matter what industry you wanted to work; this is something I didn’t realise until one of my friends at PAge 90

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school asked me to help her with a job application letter as she’d seen me working on letters to try and win an Angus heifer during school!

I really enjoyed my Angus Youth experience so when the opportunity came up, I applied for a position on the Angus Youth Management Committee to try and give something back to a program that have given me so many opportunities – this was one of the best and most rewarding experiences as it really taught me some great skills around managing meetings, budgets and running events; there is not many places you can get this type of experience at such an early age. The Angus Youth Management Committee and Leadership Clinic program was helping create future beef industry leaders.

How are you involved in the beef cattle industry now/ where are you now?

I am now based at Wagga Wagga and work full-time in a Livestock Strategic Operations role for Teys Australia, one of the major beef processing companies in Australia.

My role involves working directly with cattle producers to help them produce better quality beef!

At home, my husband and I run a seed-stock operation breeding Limousin & Angus cattle; and I’ve been invited to judge at both Sydney, Melbourne and Adelaide Royal Shows.

Why would you encourage others to become involved in the Angus Youth Program?

I believe Angus Youth is the leading program for young people with an interest in the beef industry! There is a big range of scholarship opportunities available – if you want to learn more about the beef industry around the world, you would be crazy not to get involved! There is great support of the program from many people across the industry which provide a great network of mentors; if you are willing to get in and have a go – a world of opportunity awaits!

Champion Intermediate Herdsperson Jasmine Nixon, Reserve (Right) at a Angus Youth National Roundup

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Hayley Robinson What is your earliest memory participating in Angus Youth activities?

My first Round up was in 1996, I think at Hamilton.

What activity/event stands out to you the most (eg Roundup, leadership clinic, scholarships etc)?

There are so many great opportunities offered by Angus Youth. I was fortunate enough to be the recipient of the University of Illinois scholarship in 2001. The whole experience from application through to the scholarship itself was so rewarding.

The process involved an application, interview, lots of cattle judging and public speaking. I remember when I was researching the scholarship and the University of Illinois I was determined that I would one day win it. I remember thinking “I’m 21 – I have 9 years to win this”.

I was awarded the scholarship and it really changed my career trajectory and focus.

In terms of opportunities that you received for being part of Angus Youth, how did your involvement positively influence your development in the beef cattle industry?

I was involved in Angus youth at a number of levels for a number of years; Roundup competitor, Angus Youth Ambassador, Management Committee, Round Up committee and Scholarship winner. All of these experiences allowed me to develop leadership and communication skills. Importantly there was great networking opportunities and I have made many contacts and friends through Angus Youth which continue to positively influence me.

What were the key learnings you developed as a member of Angus Youth, through the program and then the additional scholarship experiences that you had?

In terms of development, I was always interested in science and the cattle industry and thought I would be

involved in something to do with genetics. My experience at the University of Illinois and the introduction into meat science and technology really opened my eyes to a whole new line of opportunity. My focus shifted from being interested in breeding cattle to producing beef.

Following my time in Illinois, I focussed my interest into the beef end of the supply chain.

A key learning through my Angus Youth experience was to have a go. As a younger person I shied away from big opportunities, always thinking that I wouldn’t be enough; have enough experience, be from a big enough Angus breeding family etc, and as a result I let opportunities pass me by. Angus Youth taught me to have a go. I tried and sometimes wasn’t successful but always learnt a lot.

The perseverance paid off in a lot of ways, honing skills, building networks and knowledge. When I won the University of Illinois scholarship I really appreciated it.

I also was prepared to make the most of it and other opportunities as they presented themselves.

How are you involved in the beef cattle industry now/ where are you now?

I currently work for Meat and Livestock in the Meat Standards Australia (MSA) team. As Operations Manager, I work with processors, brand owners and producers to increase adoption and utilisation of MSA. This allows me to combine my interest in science, the beef industry and communication to help keep Australian beef and lamb on the menu around the world.

My husband and I have a small Angus stud of our own.

It’s no Te Mania – but we enjoy being part of the Angus Australia world none-the-less.

Why would you encourage others to become involved in the Angus Youth Program?

As mentioned above, the Angus Youth gives you skills and opportunities that are valuable not only within the cattle industry but in many parts of life. Perseverance and responsibility are important to any career option.

The ability to work with people of all ages and background makes networking and building relationships easier in future life. Making decisions and justifying them (like in Junior Judging) to get your point across is a valuable skill.

Hayley Robinson (nee Mooreland) 2002 with Murray Ashcroft and Rob Sinnamon

Whether your involvement in Angus Youth is via Roundup and associated networks or through obtaining scholarships or further education opportunities, you will get something out of the program. How much you get out of it is up to you - have a go and you never know where Angus Youth can take you.

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angus youth Andrew Raff What is your earliest memory participating in Angus Youth activities?

My family raised commercial Angus cattle and bought our bulls from George Reid at Narrangullen Angus at Yass. George was a big advocate of the Angus youth program so encouraged me to join Angus Youth when I started working with the high school cattle team in Year 7. I attended my first Angus Youth Roundup at Wodonga in 2002 when I was 13. I recall being very nervous as I didn’t know any other kids attending as it was 5 hours from where we lived. At registration the girls on the Youth Committee were so lovely I soon forgot about not knowing anyone and had an amazing time! I was allocated a ballot heifer from a Red Angus stud, which turned out to be from our area. I’m still great friends with many of the people I met at that very first Roundup. It was a great event so I was very keen to make sure I went the following year.

What activity/event stands out to you the most (eg Roundup, leadership clinic, scholarships etc)?

I was never brave enough to try for scholarships as it meant an interview. I always enjoyed watching the seniors in the Herdsman Event finish breaking their not always tame heifers they were given for the event and admired their clipping, handling washing etc. skills. Being of competitive nature I enjoyed the challenge of parading our heifers in judging classes against the quality animals of Tibbooburra and Merrigrange at that time.

In terms of opportunities that you received for being part of Angus Youth, how did your involvement positively influence your development in the beef cattle industry?

There is no doubt that the Junior Judging classes I entered from such a young age at these Angus Heifer Shows gave me invaluable experience which later allowed for me to be confident. Following these I was fortunate enough to judge the Saler breed at the Brisbane Royal Show when I was just 19 years old.

What were the key learnings you developed as a member of Angus Youth, through the program and then the additional scholarship experiences that you had?

I was an observer and quite shy, so a key learning point was confidence. Fellow participants went on to become good friends within the industry, so these two points are perhaps the most important for me.

How are you involved in the beef cattle industry now/ where are you now?

I have continued on with the family Angus seedstock breeding business that was established in 1965. I now live on King Island after re-locating from Queensland in 2015 when my wife, four children and over 500 Raff Angus Females made the journey with me across Bass Strait.

By 2021 we will have 850 Herd Book Recorded Angus females with intentions to sell privately both 100 breeding bulls and females. The remaining 600 full pedigree and performance recorded animals will be 100% grass finished on farm and processed, aiming for a 320 – 380kg carcass weight at 18 – 22 months. All this PAge 92

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Andrew Raff (Left) at the National Junior Angus Heifer Show and Herdsman contest, 1989

information will then be analysed to gauge Raff Angus genetics ultimate performance indicator.

Why would you encourage others to become involved in the Angus Youth Program?

Having just been to the Heifer Show (Roundup) at Armidale with my three eldest children (second event for the boys and first time for Georgina) it has reminded me of its importance to be involved because you mix with like minded cattle enthusiasts, it is an opportunity to learn about everything within the industry and it is a grounding for future friendships to unfold.

Dougal Purcell What is your earliest memory participating in Angus Youth activities?

My earliest memory is attending the Holbrook Angus Youth Roundup, which would have been around 1994.

My reflection is how passionate and committed a number of Angus families were in making the event happen. It was a great couple of days.

What activity/event stands out to you the most (eg Roundup, leadership clinic, scholarships etc)?

In 2005 I was grateful to be awarded the Michigan State University Scholarship, supporting me to travel throughout the United Kingdom and the United States. I learnt a huge amount about the cattle industry and met some fantastic people, many of whom I have stayed in contact with. The Roundups have always been a huge amount of fun, and the Leadership Clinics really helped us understand the work and governance that is needed behind leading and organising any event.

In terms of opportunities that you received for being part of Angus Youth, how did your involvement positively influence your development in the beef cattle industry?

My involvement in a number of Angus Youth activities and the support of people such as Bob Dent and Emma Weatherly were very influential in securing my first employment after studying – a Beef Extension Officer in Victoria. The leadership experiences from the Youth program, and the skills and insights I gained from

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Evans Jasmine Green with Peter Bond and Lane s at the 2019 Thomas Foods International Angu Youth Roundup

Judith Grauer and Dougal Purcell on tour during the Michigan State Scholarship in 2005

Michigan State, have all been very influential in supporting my career which has included a number of differed roles across Agriculture.

What were the key learnings you developed as a member of Angus Youth, through the program and then the additional scholarship experiences that you had?

There are a lot of insights and learnings from Angus Youth.

The first would be the importance of team work, and the positive impact of people working together to achieve a good outcome. The second would be the importance of supporting initiatives within our communities – without volunteers the Youth program couldn’t happen. Another would be to have fun in whatever you are do – I think this is why so many people retain their involvement in the Youth program for so long.

How are you involved in the beef cattle industry now/ where are you now?

I’m currently the state-wide Director of Agriculture Services with Agriculture Victoria, living in Ballarat. It’s a great job, where I am fortunate to work with people across all agricultural industries and some fairly big initiatives and projects. Broadening out to work in the dairy, grains, horticulture and irrigation sectors has been a great learning experience – that said I always enjoy the familiarity and catching up with people I know in the beef cattle industry.

Why would you encourage others to become involved in the Angus Youth Program?

Angus Youth is a great opportunity to build your own personal skills in a range of areas. In addition to learning about the cattle industry and meeting great people, the program provides the opportunity to build team work and leadership skills. With a range of events and activities on offer, the program provides an opportunity you to broaden your horizons and grow as a person.

"

Angus Youth is a great opportunity to build your own personal skills in a range of areas Dougal Purcell

"

Hayley Robinson (right) at the 2019 Thomas Food International Angus Youth Roundup with, Brad Robinson, Louis Henry and Taylah Hobbs

Georgina, Harry, Andrew & Charlie Raff, 2019

Dougall Purcell

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From Humble Beginnings: The History of Roundup Part 2 Cheyne Twist, Communications Officer

After the development of the Angus Youth program in 1977 by the South Australia Youth Committee and the National Junior Angus Heifer Show and Herdsman’s contest in 1983, it was during the early 90s that Roundup came to be what it is today.

For the Northerners:

While the event would still culminate in a Heifer Show and Parader Competition alike the format seen at the National Junior Angus Heifer Show and Herdsman Contest, the event would also incorporate an educational and relationship building focus, with sessions on breeding and managing livestock.

This event was held in Glen Innes, which was middle ground between the northern areas and the south. The event was called the Roundup, a name chosen out of a number of suggestions.

The Roundup held by these breeders worked to differentiate the program to that of previous youth events by emphasising education and giving the kids the opportunity to get to know each other through camping out.

Cherry Steel, Ben Nevis Angus, Walcha, who, with her late husband Bruce, had a large hand in the organising of this event said the following, “My memory of the first Roundup meeting in the north was held at Glen Innes in 1987. I think Bruce and Jack Atkins got talking about the idea at the Ekka one year and it was decided that Glen Innes would be central for Northern NSW, SE QLD and the north coast area,” said Mrs Steel.

“The first meeting was at Glen Innes Showgrounds because we wanted to look at facilities for the Roundup.

There wasn’t a committee formed as such and no minutes taken, it was very informal with just the desire to get something going like a pony club camp but with heifers.”

“We decided to get caps for all the kids and brought the rope to teach them to make halters. We had people talk to the participants about structure, selecting replacement heifers and parading bull selection, a lot of which has carried on.”

The establishment of a program to support the education of the participants is a concept that has stood the test of time and Erica Halliday, who was Angus Australia Youth Coordinator in the 90s, said the following, “The same basic program exists today as it has worked so well over the years. When I ran my first National Roundup in 1995 I used the original handbook from the 1987 Roundup, which was a booklet covering everything from cattle structure to how to make a halter and nutrition - very similar to the topics covered today.”

In 1989 it was decided with the influence of the late Jack Atkin, that the Northern Roundup would be moved to Toowoomba to allow more people to attend. At the Toowoomba Roundup there again was an emphasis on educating the participants, bringing in sessions on BREEDPLAN and various skills. Seniors at the event took PAge 94

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green broken heifers, worked them in the Herdsman competition with a heifer show holding the finale on the last day of the weekend.

Roger Boshammer of Sandon Glenoch Angus, Chinchilla, assisted his uncle Jack Atkin in the development of the Toowoomba Roundup and said of the event, “We did surprise some of the senior herdsman contenders by having them handle green heifers. Also, the paraders part of the comp was judged by Michael and Amanda Glasser over the whole weekend, not just a single class. This caught the senior girls out a bit as they had their clean white jeans under blue ones just for the paraders class.”

“We had the “Top of the Drop” video heifer auction in conjunction with the Roundup and I think I got hold of some female breeding organs for hands-on AI training and we did a session on cuts of meat on a beast.

Eventually the Northern Roundup came to its end and for a short time there was an absence of an event of its kind for Angus youth.

Something old and something new:

In early 1990s, the Angus Youth movement forged to make a change in the approach to the youth program.

The National Junior Angus Heifer Show and Herdsmans contest was converted to the National Junior Angus Roundup by Bill Cornell and Marg Slatter, after an emphasis was put to push for bigger and better events for the Youth members. This movement worked to forge the existing youth events into a broader national event, that took place over a number of days and put a larger focus on bringing all Angus Youth together and work on the lasting skills necessary within the beef industry.

Natasha Booth with Cobar Park Farrah N2, Grand & Junior Champion heifer at the 1994 Angus Youth National Roundup held in Toowoomba, pictured with Liz Cossart and Roundup Coordinator Roger Boshammer

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It was with this change of format that came the eventual development of the Angus Youth Ambassadors program and the redevelopment of the Michigan State University Scholarship which had not been presented for a number of years.

In what is described by the Chairman of Angus Youth Development Committee of the time Jim McGregor in the Angus Australian Journal 1994, “1993 marked the beginning of the Society’s changed approach to Youth activities, with the first National Junior Angus Roundup in New South Wales.”

Roundup changed the format of the previous National Junior Angus Heifer Show and Herdsmans contest, from a single day event to a more immersive weekend event, complete with practical and educational learning sessions, alike the original Roundup events held by the Northern breeders Roundup.

The culmination of the previous youth competitions and events saw the first National Roundup event born.

The first National Roundup event was held in Glen Innes, New South Wales in January 1993. The event was branded a “unqualified success”, coordinated by Jason Strong and his committee.

In regard to his involvement in the first National Roundup, Mr Strong said the following,“I think it was January 1993 we ran the first National Roundup. Some of the highlights were the number of cattle and participants we had, all involved and participating. Most importantly it was the commitment and contribution of Angus members new and older all with the same level of enthusiasm. I think the main highlight was that we got it done and the sense of relief at the end of the event that we pulled it off, everyone went home safe and well, exhausted and committed to do it again.”

“Often when you are involved with something new or significantly different you don’t realise at the time the

A class of heifers at the 1994 Angus Youth National Roundup held in Toowoomba being judged by Jeff Noeller

lasting impact the event is going to have. That is certainly the case with the Roundup. Most simply the first Roundup was a way to involve more young people in Angus and Cattle industry activities to get them excited and more aware of the industry and learn some skills to be more involved.”

“The previous events were more competition based, finals really, for judging and parading. The focus of those events was very specific and limited as they were part of the much bigger Angus Classic Show and Sale.

Many of the organisers of all the Roundups have been beneficiaries of those earlier events so they certainly added a lot of value to the industry. The idea though was to engage more people and have it so anyone could participate regardless of skills or experience and it could be more of a friendship building event.”

The initiation of the Roundup event and its success meant that the next year it broached the distance to the North, with the 2nd Angus Youth National Roundup event held in Toowoomba, Queensland in January 1994, coordinated by Roger Boshammer.

Jim McGregor said at the time that “the programme had a good balance of education, practical and ‘hands-on’ sessions, and the fun and games on Saturday evening ensured everyone slept well before the serious business of showing the next day.”

And so it goes, the Angus Youth National Roundup was in motion.

Past Reflections:

Over the last 26 years, the Roundup has moved throughout the country on a planned basis, moving from Wodonga, to Armidale and then onto a wildcard spot.

The 2020 Roundup has been announced to return to Toowoomba, 26 years after the first National Roundup event held there.

Most recently, the Thomas Foods International Angus Youth Roundup took place the 10th – 13th of January 2019, hosted in Armidale. The event was host to a wedge of participants, 171 to be exact, from not only around Australia, but from Germany and New Zealand as well.

When reflecting on his time involved in the formative years of the National Roundup, Mr Strong said that the credit goes to the members and breeders who supported the development of the Youth program and pushed for these opportunities that are now readily available for Angus Youth.

“I have been involved in a number of these types of events/ activities where we have tried to build on a program to make it more inclusive, more educational, and beneficial to more of the industry. I really don’t think of the Roundup as something I was involved in establishing, I think of it as another wildly successful program supported by Angus Members and the Society,” said Mr Strong.

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angus youth “It’s great when you read or hear about young people progressing through the industry and they talk about the Angus Roundup as part of what shaped their skills and experience.”

“The first Illinois Judging Scholarship was 1980, so soon it will be the 40th year of this generation of programs. If you look at the list of recipients of the Illinois and Michigan scholarships and then the leaders from the Roundup programs of the last 27 years, they have collectively had an incredible impact on the industry.

“For many of us, and definitely for me, they were a defining moment in our careers. For me it started in the lead up with the Tocal Judging School, then the competition at the Classic and the US experience which not only shaped my thinking on what I wanted to do for a career but maybe more importantly many of the people I met in that environment are some of my closest friends, mentors and peers. The collective programs established, supported, coordinated, financed, administered by the Angus Society and its members over the last 40 years have been more impactful on the Australian Cattle and Beef industry that any other programs of this kind.”

Jack Halliday, Erica Halliday (nee Steele), Cherry Steele & Maggie Halliday

Angus australia Supporting youth development, education and research to benefit the Australian beef industry To get involved talk to us today 02 6773 4600 | office@angusaustralia.com.au | www.angusaustralia.com.au 86 Glen Innes Road, Locked Bag 11 Armidale, Nsw 2350

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Jo Finlayson, a Director of Three Creek Beef during their Angus Brand Verification audit

Liz Pearson, Angus Australia with Alec Moore, Weeran Angus and Brad Gilmour Angus Australia Chairman during Victoria Weaner Sale Week January 2019

Angus Australia’s Richard Braund, Angus Brand Verification Officer with Laura Ritchie, Technical Manager Silver Fern Farms Belfast performing an audit of product supplied into the McDonalds Angus burger range

Commercial Supply Chain Out & About

Liz Pearson, Angus Australia with Andrew Moore and Hossam Shabayk, Rangers Valley Sales at the recent Gulfood Trade Show in Dubai, UAE

Richard Braund, Angus Brand Verification Officer, Angus Australia in Bulls, New Zealand preparing for audits for the McDonalds Angus burger range

Angus Bulletin — autumn 2019 recent PAgeGulfood 97 Aaron Hofman, Marketing Manager for Jack's Creek at the Trade Show in Dubai, UAE

supply chain

SUPPORTING THE BRANDS THAT PROTECT THE INTEGRITY OF ANGUS BEEF IN THE UNITED ARAB EMIRATES Liz Pearson, Commercial Supply Chain Manager

Angus Australia recently attended the world’s largest food and beverage trade show, Gulfood 2019 in Dubai, United Arab Emirates.

Gulfood 2019 is a global event that companies around the world use as a key forum to boost their exports. The show is a gateway into new markets where consumers have growing spending power.

Gulfood 2019 spans more than 93,000 square metres, with over 5,000 exhibitors throughout 120 country pavilions and welcomed over 100,000 attendees from 193 countries.

Represented at this show were 8 key markets: · Meat & Poultry · Dairy · Pulses, Grains & Cereals · Beverages · Fats & Oils · World Food · Health, Wellness & Free-from · Power Brands (Energy drinks etc.)

Angus Australia participated in the event by supporting and engaging with global customers of Verified Black Angus Beef brands - Angus Reserve, produced by NH Foods Australia, Jack’s Creek Black Angus, produced by Warmoll Foods Pty Ltd, and Black Onyx and Black Market, produced by Rangers Valley Cattle Station Pty Ltd. The Middle Eastern market predominately demands high end cuts for the restaurant and hotel trade. In addition, there is increasing demand for quality burger products for boutique/high end customers.

In this region food is culturally and economically important.

Food is the centre of daily life and is highlighted by the importance of family and special occasions. As the Middle

East is predominately Muslim, beef, lamb and chicken are very important in the absence of pork.

Australian Angus brands are experiencing growing demand as a direct result of the growing affluence in this region. This affluence is also contributing to increased levels of international travel and awareness of the amazing brands available around the world creating a desire to be able to have assess to the same brands at home.

According to NH Foods Australia’s Char Kato, Export Sales Manager for the region “Even with the challenges of being more expensive and having a reduced shelf life of our product, purely as a result of the extended freight from Australia compared to some of our competitors, Angus Reserve’s popularity is increasing in the Middle East as it’s recognised as a Verified Black Angus Beef brand”.

Char went on further to add “Angus Australia’s independent verification of our brand is helping to drive that popularity in the region with key features such as biannual audits and DNA sampling. Most importantly, the fact that our brand is verified by a not-for-profit, independent representative of the Australian Angus producers encourages market support” A key attribute valued by consumers in the Middle East is the credibility factor. Restaurant owners pride themselves on the ability to provide their customers the best quality beef.

Jack’s Creek Branded Beef Export Sales & Business Development Manager, Fawaz Ahamed explains “Credibility of claims and offerings by restaurants is vital to maintaining reputation and customer loyalty. Our

Liz Pearson Angus Australia with Andrew Moore and Hossam Shabayk Export Sales Rangers Valley Cattle Station

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Liz Pearson Angus Australia with Char Kato and

supply chain

customers serving Jack’s Creek Black Angus are making the statement that you can get the best beef here”.

Fawaz believes the added assurance demonstrated by being part of the Verified Black Angus Beef program builds trust and added loyalty to the Jack’s Creek Black Angus brand.

As highlighted by NH Foods Australia, the independence of their verification is what adds credibility to their claim and value to their brand.

Jack’s Creek see real value in educating their customers to the benefits of the Verified Black Angus Beef program in maintaining a strong foothold in this region.

With the Middle East a growing market for Verified Black Angus Beef brands, there is still competition from non-independently verified brand and other countries, predominately the US. American beef has been popular for a long time due to its cheaper price and sweet flavour, a residual effect of feeding corn.

The Australian red meat industry is more heavily regulated than the US. Verified Black Angus Beef brands are utilising this to promote their reputation for quality product and high standards.

MLA also invest a significant amount of time and effort in this region to educate the local market.

Rangers Valley work particularly hard at educating and networking with their customers by working with leading chefs about the different products available to them.

Business Development Manager, Hossam Shabayk describe that the demonstration of provenance and production practices when promoting their product to consumers helps endorse the association of quality with their brand.

Andrew says “One of the most important ways we highlight this is through supply chain tours. These are great because it allows our customers to see the high calibre of cattle suppliers we work with in Australia. We go through the whole process including the feedlot and processing plant until it’s packaged into the cryovac bags they see in their restaurants. This helps our customers see and feel the real story behind our brand”.

Rangers Valley have been one of the longest supporters of the Verified Black Angus Beef program and utilise this when sharing the attributes and story of their brand.

This trip has proven to be extremely valuable to the Verified Black Angus Beef program, highlighting the nature of this huge market opportunity and validating the importance and value that the program brings to these brands.

It has demonstrated what Angus Australia can do to promote the verified brands in this market and continue supporting the companies who are protecting the integrity of Angus beef.

Rangers Valley Meat Division Manager, Andrew Moore and Middle East North Africa & South East Asia (MENA)

Greg Simmons Sales & Marketing NH Foods Australia

Liz Pearson Angus Australia with Fawaz Ahamed and Aaron Hofman Sales and Marketing Jack's Creek Black Angus

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Verified Black Angus Beef Takes Centre Stage in Houston Texas Cheyne Twist, Communications Officer

Verified Black Angus Beef brand Angus Reserve, owned by NH Foods Australia, was awarded World Champion Brisket at the 2019 World’s Championship Bar-B-Que Contest held during the recent Houston Livestock Show and Rodeo, which took place the 21st to the 23rd of February.

BBQ team Circle D-A Cookers used the Angus Reserve Black Angus Beef Brisket during the Brisket section of the contest, beating out 275 other teams in the invitational event to take out the top spot.

Circle D-A Cookers, made up of Texans Jeff Kapsiak and Vince Colonnetta, were awarded the highest points in all 3 titles, Brisket, Ribs and Chicken, taking out the Grand Champion overall.

Liz Pearson, Angus Australia Commercial Supply Chain Manager, said the following of the win for Angus Reserve,“It is great to see one of the Verified Black Angus Beef brands, Angus Reserve, smoking the rest of the competition at the Bar-B-Que Contest. It just proves to show the quality of not only Australian beef, but Verified Black Angus beef.”

An Australia team, the Manning Valley Natural Smokers, also were invited and competed at the 2019 event using the Angus Reserve Brisket. The Manning Valley team narrowly missed out on the top spot last year

by a tiny margin of half a point also using the Angus Reserve Brisket.

Grant Coleman. General Manager Wingham Beef Exports, NH Foods’s and Manning Valley Natural Smokers team member said how great it was to be able take the Angus Reserve brisket to the world stage "I also believe there is a market for the high-end range of the Angus brisket in the States, they are always looking for something different [and] our Angus brings that difference."

Jack’s Creek Black Angus Official steak of Meatstock Melbourne & Sydney Diana Wood, Marketing & Communications Manager

Jack’s Creek Black Angus, a verified Black Angus Beef brand, will have been front and centre at Meatstock in Melbourne on March 23rd and 24th and will also feature at Meastock in Sydney on May 3rd and 4th.

During the Melbourne event, pittmaster, Michael Willcocks will be presenting an intimate steak masterclass to 10 lucky people, thanks to Jack’s Creek, where attendees will learn how to cook the perfect steak, using different techniques and flavour profiles.

The masterclass will feature a MB3+ Jack’s Creek Angus cuberoll, independently verified by Angus Australia.

Jack’s Creek are also sponsoring the Steak Cookoff Association cook off as part of the KING of the Cue competition at both Melbourne and Sydney and have supplied all teams entering with 2 MB3+ Jack’s Creek Black Angus cuberoll steaks.

Angus Australia’s Commercial Supply Chain Manager, Liz Pearson said she was thrilled to learn that one of the Verified Black Angus Beef brands would be in the spotlight at a world class event like Meatstock.

‘Having a Verified Black Angus Beef brand, like Jack’s Creek Black Angus, front and centre at such a high calibre event really provides recognition for the Verified Black Angus Beef program, and puts this quality product in the minds of cooks and consumers alike.’

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NVDs – Accepted Breed Descriptions Liz Pearson, Commercial Supply Chain Manager

The National Vendor Declaration (NVD) is a key control point for the verification of any black Angus programs by Angus Australia.

For cattle to be eligible and meet market requirements of beef supplied into any Verified Black Angus Beef program, their breed description and physical attributes must comply with all requirements of the Black Angus Cattle Assessment Guidelines.

BLACK ANGUS CATTLE ASSESSMENT GUIDELINES NVD Breed Description options Angus x Angus · AA x AA

Compliance with all below standards required Straight black and representing Angus phenotype Small amount of white underline (underline defined as no white visible from the front of the animal) No white legs and feet · No horns Scurs are acceptable, however they must not be fixed to the skull No bos indicus or dairy characteristics such as loose sheath, bos indicus ears or hump

Example of ACCEPTABLE Breed Description

Angus x Angus AA x AA

These brands are included in the Verified Black Angus Beef program and more information can be found on the Angus Australia website.

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supply chain

The National Vendor Declaration (NVD) is a key control point for the verification of any Angus programs by Angus Australia.

For cattle to be eligible and meet market requirements of beef supplied into the McDonalds Angus burger range, their breed description and physical attributes must be compliant with all requirements of the Angus Cattle Assessment Guidelines.

ANGUS CATTLE ASSESSMENT GUIDELINES NVD Breed Description options Angus x Angus · AA x AA Angus x Angus cross Angus x Angus X · AA x AX

Compliance with all below standards required Representing Angus phenotype Approx. 90% black or red hide Small amount of white underline (underline defined as no white visible from the front of the animal) Whole or broken white face No white legs and feet · No horns Scurs are acceptable, however they must not be fixed to the skull No bos indicus or dairy characteristics such as loose sheath, bos indicus ears or hump Contain a minimum of 75% Angus breed content

Example of ACCEPTABLE Breed Description

Angus x Angus cross Angus x Angus X AA x AX

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Northern Focus

Nogoa Pastoral Co: Utilising Angus Temperament and Fertility Jonathan Faris, Northern Development Officer

Manager of Nogoa Pastoral, Peter Howard, has been on ‘Duckponds’ since 1993 and has been responsible for the physical development of the property and advancement of their beef enterprise.

Nogoa Pastoral co Ably assisted with his wife Vicki, they run the entire operation by themselves. Together they run a 700 head breeding operation, split into 3 separate herds of predominantly cross-bred females.

Breeding Operations:

Experimenting with several breeds for use in crossbreeding programs, including Murray Grey, Senepol and Charolais, the Howards have chosen Angus sires to use over their herd of Charbray breeders, one of 3 breeding herds run concurrently on ‘Duckponds’. This decision was predominantly driven by the numbers – more calves, more frequently, with heavier weights. Furthermore, Angus bulls enhance the ability of their offspring to achieve higher paying grids with more animals going into boning groups 1 to 4. Angus bulls are joined to the 240 head Charbray breeding herd at a rate of 2% for 4 months between the 1st November to the end of February annually.

The second breeding herd consists of approximately 300 Angus cross breeders joined to Santa Gertrudis and Brahman bulls at a rate of 2.5% for the same 4-month period, whilst the third breeding herd consists of approximately 150 Brahman females joined back to Charolais bulls.

Across all three herds, approximately 60% of heifers are retained for joining and are given a joining period of 14 weeks to help achieve a better strike rate. Maiden heifers are given good nutrition by having fresh paddocks available and are given Lepto, Pestiguard and Botulism treatments as yearlings followed by annual boosters.

All three breeding herds are pregnancy tested in May of each year, coinciding with weaning. Branding occurs twice a year in October and December with branding rates in excess of 90%, allowing for some deaths and predation.

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Property Size: 19,000 acres

Carrying Capacity: 1 AE/LSU to 10 acres Location: ‘Duckponds’ 35km east of Emerald

Target Market: EU, MSA & Teys Australia Grassfed standard accredited breeding & trading operation All progeny weaned on ‘Duckponds’ spend between 5 – 10 days in the yards where they are fed, worked and tailed out each day, before spending a few days in an adjacent holding yard and then placed in laneways for up to a month. All weaners are educated to horses and bikes.

Northern Focus

Females are culled after weaning on temperament, structural correctness and size, in addition to fertility.

Females are also culled on age where they are joined as 9-year old’s, calving out at 10 years of age and then culled after they have weaned their calf.

Ticks are also present, however again they appear not to have any significant impact on the wellbeing or breeding ability of the Angus bulls. Indeed, they are treated for ticks at the same time as all the other breeds of bulls and are not afforded any further special treatment.

Bull Selection:

The Results - Fertility:

Peter stipulates the first trait when considering purchasing bulls of any breed is temperament. Given it is only Vicki and Peter operating ‘Duckponds’, it is imperative that animals with excellent temperaments are selected both from an OH&S as well as animal welfare point. As Peter stated, “Angus are a ‘backpackers breed’ – you can send out pretty much anyone to work them and they are always quiet”.

Other important criteria for bull selection in Peters view concerns structure, particularly foot confirmation as well as other traits such as muscle, subcutaneous fat and coat type with a preference for straight hair coat types.

After newly purchased bulls arrive on ‘Duckponds”, they usually only spend one night in the yards before being placed in a nearby holding paddock to help adjust to their new environment. After this, they are given no special treatment and placed with other bulls, with the exception that if they are purchased in September bull sales, they are kept separate from established bulls until the start of the joining period (1st November annually) irrespective of breed.

Challenges:

Located near the tropic of Capricorn, being within the tick zone and having to deal with buffalo fly are all challenges that the Angus bulls meet head on.

Peter advises that although the Angus bulls attract more buffalo fly than their other breed counterparts, the Angus bulls actually deal better with the fly as they don’t get the sores and lesions that the other breeds do, even pure bos indicus animals.

Using Angus genetics has seen extremely positive impacts on the overall herd fertility. Average pregnancy testing rates is at 92%, however an individual Angus bull joined last season to 98 breeders in a 4-month period got 95 in calf - achieving a preg test rate of 97%.

Especially important to the Howards is that the re-breed rate achieved on 1st calf Angus cross heifers is 90%.

This has seen a massive uplift in overall productivity and profitability, given re-breed rates prior to using Angus genetics were approximately 70%.

The Results – Meeting Market Specs:

Angus have also made an impact in better helping meet market specifications. All of the bullocks irrespective of breed slaughtered and dressed out at 340kg with 12mm of fat with 0 – 2 teeth.

However, Angus cross bullocks have the ability to finish earlier and lay fat more consistently compared to some of the other crossbred animals. To help get all steers on an even keel, they are introduced into the 728ha established stand of Leucaena between 12 – 14 months of age where the high protein feed assists in steers averaging 1kg/day weight gain across the year.

Currently, a composite herd of Angus X Charbray X Brahman steers are consistently 40kg heavier across their lives than their straight Bos Indicus steers. As Peter states “using Angus in a crossbreeding program is a natural HGP”, indicating their ability to put on extra weight quickly.

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Strategic Projects

Finance & Administration

Peter Parnell

Ron Bower - Part time

Chief Executive Officer M: 0428 918 632 P: 02 6773 4605 E: peter@angusaustralia.com.au

Human Resource Manager P: 02 6773 4607 E: ron@angusaustralia.com.au

Human Resources

Chief Executive Officer

angus australia staff directory

David Cameron

Joy Howe

Administration Manager - Accountant P: 02 6773 4624 E: david.cameron@angusaustralia.com.au

Accounts Officer P: 02 6773 4612 E: joy.howe@angusaustralia.com.au

Svetlana Kuhn

Sue Webeck

Accounts Officer P: 02 6773 4606 E: svetlana.kuhn@angusaustralia.com.au

Accounts Officer - Part time P: 02 6773 4606 E: sue@angusaustralia.com.au

Amanda Wolfe Administration Officer P: 02 6773 4600 E: amanda@angusaustralia.com.au

Christian Duff

Nick Butcher - Part time

Strategic Projects Manager P: 02 6773 4620 M: 0457 457 141 E: christian@angusaustralia.com.au

Project Officer, ASBP M: 0427 701 236 E: nick@angusaustralia.com.au

Jonathan Faris Northern Development Officer P: 02 6773 4600 M: 0417 219 405 E: jonathan.faris@angusaustralia.com.au

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angus australia staff directory Christopher de Crespigny

Commercial Supply Chain

Marketing, Communications & Youth

Software Development

Information Systems Manager P: 02 6773 4619 E: christopher@angusaustralia.com.au

Michael Ainsworth Computer Programmer P: 02 6773 4610 E: michael@angusaustralia.com.au

Dale Curtis

Chris Nimmo

Computer Programmer E: dale.curtis@angusaustralia.com.au

Computer Programmer E: chris.nimmo@angusaustralia.com.au

Diana Wood

Robyn Brazier

Marketing & Communications Manager P: 02 6773 4601 M: 0411 242 001 E: diana@angusaustralia.com.au

Marketing Assistant - Part time P: 02 6773 4609 E: marketing@angusaustralia.com.au

Samantha Hamilton

Candice Liddle

Marketing Officer – Sale Catalogues P: 02 6773 4613 E: sam@angusuaustralia.com.au

Events & Youth Development Officer P: 02 6773 4622 M: 0437 873 220 E: youth@angusaustralia.com.au

Ebonie Sadler-Small

Cheyne Twist

Graphics & Multimedia Officer M: 0428 518 880 E: design@angusaustralia.com.au

Communications Officer P: 02 6773 4635 M: 0408 799 279 E: communications @angusaustralia.com.au

Liz Pearson

Richard Braund - Part time

Commercial Supply Chain Manager P: 02 6773 4608 M: 0488 758 360 E: liz.pearson@angusaustralia.com.au

Angus Brand Verification Officer M: 0408 111 573 E: richard.braund@angusaustralia.com.au

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Member Services

Breed Development & Extension

angus australia staff directory Andrew Byrne

Matthew Reynolds

Breed Development & Extension Manager P: 02 6773 4618 M: 0418 412 042 E: andrew@angusaustralia.com.au

Breed Development Officer P: 02 6773 4626 E: matthew.reynolds@angusaustralia. com.au

Scott Wright

Nicky Carey

Member Services Manager P: 02 6773 4614 E: scott.wright@angusaustralia.com.au

Senior Member Services Officer P: 02 6773 4616 E: nicky.carey@angusaustralia.com.au

Robyn Kelly

Victoria Lee

Member Services Officer P: 02 6773 4615 E: robyn@angusaustralia.com.au

Member Services Officer P: 02 6773 4611 E: victoria.lee@angusaustralia.com.au

Tammy McLeod - Part time

Henry Newell-Hutton

Member Services Officer P: 02 6773 4604 E: tammy.mcleod@angusaustralia.com.au

Member Services Officer P: 02 6773 4614 E: henry.newell-hutton@angusaustralia. com.au

Heather Rocks

Lou Wood

Member Services Officer P: 02 6773 4621 E: heather.rocks@angusaustralia.com.au

Member Services Officer - Part time P: 02 6773 4617 E: office@angusuaustralia.com.au

Angus Australia Locked Bag 11, Armidale NSW 2350 P: 02 6773 4600 — | F:Autumn 02 6772 PAge 108 Angus Bulletin 2019 3095 | E: office@angusaustralia.com.au Website: www.angusaustralia.com.au

FEMALE SALE ALL REGISTERED PTIC FEMALES 4YRS AND OLDER, INCLUDING PAST DONORS, TO BE SOLD

WEDNESDAY 22 MAY 2019 1PM | HILLGROVE, BOOROWA NSW (DAY BEFORE ANGUS AUSTRALIA CONFERENCE IN ALBURY)

LUKE GLEESON 0428 832 439 | SAM BURTON TAYLOR 0403 180 804 INFO@KENNYSCREEK.COM.AU | WWW.KENNYSCREEK.COM.AU

BRED FOR COMMERCIAL CONDITIONS WITH PERFORMANCE

The Cattleman’s Choice

Outwest Angus

Sons in the sale by H P C A INTENSITY

40 BULLS

FEATURING SONS OF:

HPCA Intensity CRA Bextor JMB Traction Ascot Hallmark Plattemere Weigh Up Pathfinder Genesis

Ewen & Marg McLeish Ph: 02 6824 2044 Mob: 0428 242 044 E: outwestangus@bigpond.com W: www.outwestangus.com.au

7th ON PROPERTY SALE

Thursday 30th May 2019 ‘Wombalano’ Coonamble NSW

Matt Prentice: 0437 036 691 Ricky Looten: 0429 013 123 Brian Kennedy: 0427 844 047 Paul Jameson: 0428 667 998