Media Guide 2018-19

MEDIA PACK 18/19

e: media@angliastudent.com

w: angliastudent.com/advertise

t: 01245 258178

CONTENTS Facts & Figures

03

About Us 04 Key Dates 05 Freshers Week 06 - 10

Welcome bags 07

Maps 07 Wall planners 08 Freshers guide 09 Cambridge Freshers Fair

10 - 12

Chelmsford Freshers Fair

13 - 14

Digital Screens 15 Sponsorship & Onsite Stalls

16

Website & Paper Advertising

17

Booking form 18

ARU Students’ Union | Media Pack 18/19

FACTS & FIGURES 03 ARU STUDENTS’ UNION MEMBERS* = 23,136 CAMPUS

LOC

Peterborough

International

London Cambridge

D MO

Chelmsford

AT I O N

E OF STUD Y

Home / EU

Others Part Time

LE

VEL

Research

OF STU D

Y

GENDER

Full Time

Other

Post-Grad Female Home / EU

Male

UG

*at time of printing, May 2018

ARU Students’ Union | Media Pack 18/19

ABOUT US

04

Anglia Ruskin University is one of the largest universities in the East of England and boasts over 39,400 students across the globe. Advertising through ARU Students’ Union offers your business the opportunity to potentially reach students on ARU’s core campuses in Cambridge, Chelmsford, Peterborough and London.

Our students invest a huge amount into the local economy each year, making them a key demographic to advertise your business to. We work with a wide range of clients, big and small, national and local. Our experience will enable you to reach our students in variety of unique and effective ways and we will tailor packages to meet your needs.

With campuses and trained staff based in Cambridge, Chelmsford, Peterborough and London, we are confident that we are able to assist you with your marketing needs and promote your brand directly to our students.

As an organisation, ARU Students’ Union funds and manages societies, volunteering opportunities, welfare campaigns, retail outlets, bars and entertainments.

Our primary function is to enhance the student experience. As a not-for profit-charity all income raised from marketing goes to essential services for students making sure we offer the necessary support to enable our students to succeed.

ARU Students’ Union | Media Pack 18/19

KEY DATES 05 SEPTEMBER

AUGUST New students look for accommodation

Start of Academic year…Students arrive at University Freshers’ Fair, Chelmsford Freshers’ Welcome Event, Peterborough Freshers’ Fair, Cambridge Student Loan Payments

OCTOBER

Graduation ceremonies

NOVEMBER DECEMBER

Students head home for Christmas Festive events

JANUARY Student loan payments Exams Teaching starts

FEBRUARY

Refreshers Student Volunteering Week Global Week Housing Fair

MARCH Executive Officer Elections

APRIL Student Loan Payments

MAY

SU Awards

Exams

Clubs & Socs Elections Easter Holidays

JUNE End of semester Made a Difference Awards

ARU Students’ Union | Media Pack 18/19

FRESHERS WEEK

06

In late September each year we have around 6,000 students joining us across the Cambridge, Chelmsford, Peterborough and London campuses.

As a welcome to our university and the cities we utilise a number of communication methods to introduce students to the products and services of the Students’ Union and our partners.

Student spending habits haven’t yet been developed, and they’re at their most receptive to new products and services in their first few weeks at university.

Your promotional material such as flyers, pens, bottle openers and fridge magnets could be included in our high quality welcome bags. We can offer you a link on the pre-arrival email, advertising in our fortnightly email newsletter, a printed advert or voucher in our Freshers Guide, or perhaps book a stall at our Fresher’s Fair so that your message reaches both new and returning students.

Your organisation can make a lasting impression and develop long term brand awareness. Our students are potential lifelong customers.

ARU Students’ Union | Media Pack 18/19

FRESHERS WEEK

07

Welcome Bags Each student receives a high quality 100% cotton printed welcome bag on arrival with lots of goodies including a wall planner, map and freshers guide.

We can include flyers or branded goodies, making your business one of the first things our students see when they arrive at university.

Cambridge: £340 for 3350 bags Chelmsford: £220 for 1500 bags Peterborough: £60 for 150 bags Cross Campus: £540 for 5000 Deadline for promotional items: Friday 20th July.

Map Anglia Ruskin Students’ Union produce a map of the local area for incoming students. Stay on the student agenda all year by placing an advert on the official Students’ Union Arrivals Map! Advert Size: Landscape - Height 148mm x Width 105mm Cost: Early bird (valid until 21st July) £120

Standard (valid from 22nd July) £170 (Cambridge) £140 (Chelmsford) Note: Please ensure artwork is sent in size specific PDF format with a 3mm bleed from each side. *Please note that all rates are subject to VAT

ARU Students’ Union | Media Pack 18/19

FRESHERS WEEK

08

Wall Planners Each year we print and distribute two wall planners, in September for semester one and in January for semester two. Students actively seek out the wall planner to keep up with essential social events. The wall planners cover the entire academic year and includes all ARU Students’ Union events, both on and off campus.

Before our students arrive in their new accommodation, our semester one wall planner will be on display in each room of Anglia Ruskin University owned and affiliated halls of residence.

Being a sponsor of the wall planner will provide you with a great head start in reaching your message across to our students in the comfort of their “new home”. Wall planners will also be handed out at key events, such as our Freshers Fair. The wall-planners will be available digitally all year for students to download from our website.

Advertising on the wall planner will provide your business with a strong initial impact, with the option of promoting student days/dates/events on the planner specific to your business.

Cambridge: £500 Chelmsford: £300 Artwork Deadline: 20th July *Please note that all rates are subject to VAT ARU Students’ Union | Media Pack 18/19

FRESHERS WEEK

09

Freshers Guide Our campus specific Freshers Guide will provide your company/business with a unique opportunity to promote exclusive offers directly to our student population. With 4500 being printed our staff will ensure each new student receives this essential guide.

There are two advertising options available: 1) In the centre of the guide there are perforated double sided discount vouchers; this will promote your business and include a logo and promotion details on one side with terms and conditions on the rear. The voucher will be A7 in size (74mm x W 105mm with a 3mm bleed on each side) 2) Throughout the guide we have 8 spaces available for full colour A6 advertisements, plus the back cover itself (H 148mm x W 105mm with+ 3mm bleed on each side).

Discount Voucher

A6 Advertisement

Back Cover

Cambridge, 3500 printed

£245

£320

£420

Chelmsford, 1000 printed

£120

£170

£225

Cross Campus, 4500 printed

£320

£445

£600

Deadline: 20th July *Please note that all rates are subject to VAT

ARU Students’ Union | Media Pack 18/19

CAMBRIDGE FRESHERS FAIR | 21ST SEPTEMBER

10

*stalls are provided on a first booked first served basis. If you prefer a particular location or require electricity please state at the time of booking.

Your chance to engage with 5000+ students in one day.

Held off site at Kelsey Kerridge Sports Centre, this event sees over 5000 students and is spread across 2 floors.

The Sports Hall has a vibrant fun atmosphere with a quick pace and loud music.

Fenners Gallery provides a more relaxed space where students can pause and talk to stall holders and is where the iconic poster sale takes place.

Both locations offer your business with the perfect opportunity to engage with our students.

Freshers Fair Stalls: Early Bird (until 20th July 2018)

Standard (from 22nd July 2018)

Charity

£120

£140

Local

£340

£360

National

£540

£560

Premium**

£640

£660

*Please note that all rates are subject to VAT **Premium rate includes a 10 second advert per minute on the digital screens which will be positioned in the Main Hall.

ARU Students’ Union | Media Pack 18/19

CAMBRIDGE FRESHERS FAIR | 21ST SEPTEMBER 11 Kelsey Kerridge Sports Centre: Sports Hall 4

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Balcony

ARU Students’ Union | Media Pack 18/19

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Loading Only

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Entrance / Exit

CAMBRIDGE FRESHERS FAIR | 21ST SEPTEMBER 12 Kelsey Kerridge Sports Centre: Fenners Gallery

11

POSTER SALE

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ARU Students’ Union | Media Pack 18/19

CHELMSFORD FRESHERS FAIR | 19TH SEPTEMBER

13

*stalls are provided on a first booked first served basis. If you prefer a particular location or require electricity please state at the time of booking.

Your chance to engage with 1500+ students in one day. Held in a marquee on campus, the Freshers Fair takes the form of a market with a stall for each attending party.

Freshers Fair Stalls: Early Bird (until 20th July 2018)

Standard (from 22nd July 2018)

Charity

£120

£140

Local

£240

£260

National

£340

£360

*Please note that all rates are subject to VAT

ARU Students’ Union | Media Pack 18/19

ARU Students’ Union | Media Pack 17/18

CHELMSFORD

FRESHERS FAIR | 19TH SEPTEMBER

14 Marquee

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Clubs and Socs

13

32

47

66

ARU Students’ Union

12

33

46

67

Charity

11

34

45

68

10

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Sales Active Anglia

3 2

Wheelchair Access / Fire Exit

1

Entrance

Exit

ARU Students’ Union | Media Pack 18/19

DIGITAL SCREENS

15

We have recently upgraded our suite of Media Screens to include nine screens across both of our campuses in Cambridge and Chelmsford.

Advertise on our four digital screens, located throughout the Students’ Union building in Cambridge. We have two portrait and two landscape screens available and your advert will display for ten seconds every minute, seven days a week. One advert on all four screens from just £150+VAT per fortnight.

Cost: PEAK: £250+VAT per fortnight OFF-PEAK: £150+VAT per fortnight Advertise on our five digital screens, located in both 92, a café bar on the ground floor and the first floor of the Students’ Union building in Chelmsford. We have five portrait screens available, situated in prime locations, and your advert will display for ten seconds every minute, seven days a week. One advert on all five screens from just £150+VAT per fortnight.

Cost: PEAK: £250+VAT per fortnight OFF-PEAK: £150+VAT per fortnight Advertise on our nine digital screens, across both campuses from just £250 per fortnight.

Cost: PEAK: £400+VAT per fortnight OFF-PEAK: £250+VAT per fortnight *Please note that all rates are subject to VAT

ARU Students’ Union | Media Pack 18/19

SPONSORSHIP

16

Events Anglia Ruskin Students’ Union run a variety of events throughout the year and we are always looking for sponsorship support. The events range from large one off events such as our annual SU Awards through to regular club nights and smaller bespoke activities within the university.

Sponsorship can be via financial donations or through the supply of services such as food venders, activities, technical services or any other skills or services.

Give It A Go Give It A Go is all about trying something new, something the students might never have done before or something they never thought they would. Give It A Go’s (GIAG’s) are one off or limited number activities and trips the Students’ Union put on throughout the year. Previous activities have ranged from learning sign language to rock climbing, cheese & wine tasting and website development, along with trips to Brighton, London, Thorpe Park and West End shows.

If you have a service and feel our students could ‘Give It A Go’, we will be happy to promote your service to our students via website, leaflets, email and posters.

ONSITE STALLS Meet students face to face and promote your business by booking a day on one of our campuses!

Cambridge Campus Cost: Local companies & organisations £200

National companies & organisations £250 Chelmsford Campus Cost: Local companies & organisations £150

National companies & organisations £200 *Please note that all rates are subject to VAT ARU Students’ Union | Media Pack 18/19

WEBSITE & PAPER ADVERTISING

17

Website Our website, www.angliastudent.com, is used by prospective students as well as current students. Last academic year saw over 200,000 visitors and over 1 million page views. Banners give you a visual opportunity to promote and attract students to your services through url linking.

Cost: Small Banner (w 450 x h 75 pixels with a 300dpi) £200 per calendar month Leafleting on Campus and Posters If you want to distribute leaflets or samples but don’t need a stand on campus then a simple leafleting or poster campaign is likely to be the best option.

Our friendly and professional staff can distribute around 500 items per day. Our staff use their excellent knowledge of the campus to select the best areas for distribution at different times of the day.

Placed in the busiest locations within Anglia Ruskin University, posters are a simple, but successful way to reinforce your message to the student market!

With several posters you can re-enforce the same message at a number of locations across the University. We control a large number of poster sites around both the university buildings and student halls on both campuses.

Cost: Leafleting (per 1000) £175

Posters (30 x A3) £50 per month

ARU Students’ Union | Media Pack 18/19

BOOKING FORM HOW TO BOOK: Either complete

the booking form below, tick the options you are interested in, and return it to: Tony Bickley, Anglia Ruskin Students’ Union, Bishop Hall Lane, Chelmsford, CM1 1SQ OR complete the on-line booking form: www.angliastudent.com/advertise

ADDITIONAL OPTIONS: We are happy to discuss your ideas for ways in which to personalise your marketing to our students.

Significant discounts are available for long term package deals.

CONTACT: Tony Bickley,

Sales Assistant Manager

t: 01245 258178 e: media@angliastudent.com w: www.angliastudent.com/advertise

PLEASE COMPLETE:

Company Name:

Charity Registration No. (if applicable):

Business Address:

Post Code:

Contact Name:

Purchase Order no (if applicable):

Contact email:

Post Code:

Invoice Address (if different from above):

FRESHERS WEEK: There are only a limited of advertising opportunities. If you are interested in advertising during this key time please return this booking form as soon as possible to avoid disappointment. Please tick boxes to state your selections.

Freshers Guide

Chelmsford Freshers Fair

Cambridge Freshers Fair

Welcome Bags

Map Advert

Wall Planner

Cambridge

Charity

Charity

Cambridge

Cambridge

Cambridge

Chelmsford

Local

Local

Chelmsford

Chelmsford

Chelmsford

Cross Campus

National

National

Peterborough

Premium

All Campuses

Onsite Stalls: Multimedia: Signature:

Cambridge Digital Screen

Chelmsford Website

Paper Advertising: Leafleting on Campus Sponsorship: Events Give It A Go

Other Welcome Email

Poster Campaign

Date:

*This is not confirmation of your booking which can only be made when a confirmation document has been agreed, signed and received by Anglia Ruskin Students’ Union and full payment has been made. *Anglia Ruskin Students’ Union have the right to refuse advertising requests if they are deemed to be in conflict with the charitable status aims and objectives. *No companies including bars/clubs will be promoted without prior agreement. *Please note that all rates are subject to VAT.

ARU Students’ Union | Media Pack 18/19

ARU Students’ Union | Media Pack 18/19

e: media@angliastudent.com w: angliastudent.com t: 01245 258178