ARU Students' Union Media Guide 2019

19/20 M E D I A

e: media@angliastudent.com

G U I D E

w: angliastudent.com/advertise

ARU Students’ Union | Media Guide 19/20

t: 01245 258178

CONTENT Our Students

03

Who We Are

04

Events

05

Sponsorship

07

Digital Screens

08-09

Freshers’ Week

A-F

Website and Email

10

Old School Advertising

11

On-Site Stalls

12

Social Media

13

ARU Students’ Union | Media Guide 19/20

OUR STUDENTS

3

Peterborough London

Cambridge

CAMPUS

Male

GENDER

Chelmsford

Female

18-21 30+

AGE RANGE Research

22-25

26-30

Other

Taught Postgraduate

LEVEL OF STUDY

Undergraduate

ARU Students’ Union | Media Guide 19/20

WHO WE ARE

Anglia Ruskin University is one of the largest universities in the East of England and boasts over 23,500 students across our four campuses. ARU Students’ Union is the heart and voice for all Anglia Ruskin students. Advertising through ARU Students’ Union gives your business the opportunity to reach students on all four of ARU’s core campuses in Cambridge, Chelmsford, Peterborough and London.

Our students invest a huge amount into the local economy each year, making them a key demographic to advertise your business. We work with a wide range of clients, both locally and nationally. Our experience will enable you to reach our

ARU Students’ Union | Media Guide 19/20

students in a range of different ways, with packages tailored to meet your individual needs.

ARU Students’ Union are an independent charity that supports students throughout their time at university. We fund and manage societies, advertise volunteering opportunities, run welfare campaigns and much more. We also operate a café bar on our Chelmsford campus, a shop on our Cambridge campus and run events throughout the year for students.

As a not-for profit-charity, all income raised from marketing goes straight back to providing essential services for our students.

MADE A DIFFERENCE

GRADUATION

OFFICER ELECTIONS

REFRESHERS

5

FRESHERS’ FAIR

INTERNATIONAL ARRIVALS

EVENTS SU AWARDS

LGBT+ HISTORY MONTH

HOUSING FAIR

COURSE REP ELECTION

BLACK HISTORY MONTH FRESHERS WEEK

ARU Students’ Union | Media Guide 19/20

EVENTS Whether you’re running a weekly event at a venue in Cambridge or Chelmsford or holding a one-off event we can help. We have three advertising packages that will most effectively engage with our students.

Bronze Package £250 + VAT

Gold Package £750 + VAT

●

1000 Flyers on Campus

●

●

30x A3 Posters

●

Silver Package £400 + VAT ●

1000 Flyers on Campus

●

10 Second Advert on a Digital Screen

for one fortnight. ●

Two Social Media Posts

●

Event on our Website

ARU Students’ Union | Media Guide 19/20

1000 Flyers on Campus 10 Second Advert on all Digital

Screens for one fortnight.

Four Social Media Posts

●

& Instagram Story Event on our Website

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Email Advert in fortnightly newsletter

●

If you’re looking for something more bespoke then don’t hesitate to contact our Media Sales team who can create the perfect package for your event.

SPONSORSHIP

7

Sponsorship ARU Students’ Union run a variety of events throughout the year and are always looking for sponsorship support. The events range from large one-off events such as our annual SU Awards and Freshers’ events through to smaller bespoke activities within the university.

Sponsorship can be via financial support or through the supply of services such as a food venders, activities, technical services and much more.

Give it a Go Give it a Go (GIAG’s) is all about trying something new, something the students may have never done before or something they never thought they could. GIAG’s are one-off or limited number activities and trips that the Students’ Union provide to our students throughout the year. Previous GIAG’s have included ock climbing and cocktail masterclasses alongside trips to Brighton, London, Thorpe Park & West End shows.

If you have a service and feel our students could ‘Give it a Go’ then we will be happy to promote this to our students through our various advertising channels.

ARU Students’ Union | Media Guide 19/20

DIGITAL SCREENS

We have recently invested in a suite of state-of-the-art screens on both our Chelmsford and Cambridge campus. Your advert will be displayed the screen for ten seconds each minute, resulting in over 700 views a day and almost ten thousand views over each fortnight. In the past, we have worked with Dominos, Subway, The Student Housing Company and many more.

Cambridge Advertise on our four digital screens, located throughout the Students’ Union building in Cambridge. We have two portrait and two landscape screens

ARU Students’ Union | Media Guide 19/20

available and your advert will display for ten seconds every minute, seven days a week. One advert per fortnight from just £150+VAT. Chelmsford Advertise on our five digital screens, located in both 92, a café bar on the ground floor and the first floor of our Students’ Union building in Chelmsford.

We have five portrait screens available and your advert will display for ten seconds every minute, seven days a week. One advert per fortnight from just £150+VAT.

9 One Screen per Fortnight Landscape (Cambridge) or Portrait (both) Chelmsford or Cambridge £150 Four Screens Two Portrait & Two Landscape Cambridge Campus £300 Five Screens Portrait Chelmsford Campus £250 Nine Screens Seven Portrait & Two Landscape Chelmsford & Cambridge Campus £500

ARU Students’ Union | Media Guide 19/20

FRESHERS’ WEEK

In September each year we have around 6,000 students joining us across the Cambridge, Chelmsford, Peterborough and London campuses.

Student spending habits haven’t yet been developed, and they’re at their most receptive to new products and services in their first few weeks at university.

As a welcome to our university and the cities we utilise a number of communication methods to introduce students to the products and services of the Students’ Union and our partners.

Your organisation can make a lasting impression and develop long-term brand awareness. Our students are potential lifelong customers.

ARU Students’ Union | Media Guide 19/20

B

Welcome Bags Each student receives a high quality printed welcome bag on arrival to each Freshers’ Fair, with lots of goodies to pick up including a wall planner, map and freshers’ guide. We can include flyers or branded goodies, making your business one of the first things our students see when they arrive at university.

Welcome Bag Goodies Cambridge (3500 bags) £350 Chelmsford (1500 bags) £250 Peterborough (150 bags) £75 Deadline for promotional items: Friday 6th September.

Wall Planners Each year we print and distribute two wall planners, in September for trimester one and in January for trimester two. Students actively seek out the wall planner to keep up with essential social events. The wall planners cover the core academic year and includes all ARU Students’ Union events, both on and off campus.

Before our students arrive in their new accommodation, our trimester one wall planner will be on display in each room of Anglia Ruskin University owned and affiliated halls of residence.

Wall Planner Advert Cambridge: £500 Chelmsford: £300

ARU Students’ Union | Media Guide 19/20

FRESHERS’ WEEK

Our Freshers’ Fair is the biggest event of the year to connect with students.

With an approximate footfall of 7,000 across Cambridge & Chelmsford, it offers invaluable face-to-face contact with students who have just arrived at university.

This is a fantastic opportunity to showcase your brand and generate new business within the student market.

Cambridge Freshers’ Fair Friday 20th September, 10am until 3pm Held off site at Kelsey Kerridge Sports Centre, this event reaches approximately 5,000 students and is spread across two floors. The Sports Hall has a vibrant fun atmosphere with a quick pace and loud music. Fenners Gallery provides a more relaxed space where students can pause and talk to stall holders. Both locations offer your business with the perfect opportunity to engage with our students.

Early-Bird*

Full-Price

Premium**

£650

£700

National

£550

£600

Local

£350

£400

Charity

£150

£200

*In order to qualify for the early-bird rate, all bookings must be signed and confirmed by the 19th July 2019. **The Premium rate enables stallholders to a larger space (12ft x 4ft) and access to electricity.

Premium stalls are located in the highest footfall areas within the Sports Hall.

ARU Students’ Union | Media Guide 19/20

D

Chelmsford Freshers’ Fair Wednesday 18th September, 10am until 2pm Held on campus in a temporary structure, this event reaches approximately 2,000 students each year. The marquee has a vibrant fun atmosphere with a fast pace and loud music.

Early-Bird*

Full-Price

National

£350

£400

Local

£250

£300

Charity

£150

£200

*In order to qualify for the early-bird rate, all bookings must be signed and confirmed by the 19th July 2019.

ARU Students’ Union | Media Guide 19/20

FRESHERS’ WEEK Freshers’ Guide Our campus specific A6 size Freshers’ Guide will provide your company/business with a unique opportunity to promote exclusive offers directly to our student population.

With 4500 printed each year, our staff will ensure each new student receives this essential guide.

There are two advertising options available:

A7 Voucher In the centre of the guide there are perforated double-sided discount vouchers; this will promote your business and include a logo and promotion details on one side with terms and conditions on the rear. The voucher will be A7 in size.

A6 Advert Throughout the guide, we have spaces available for full colour A6 advertisements.

Cambridge (3500 Guides) A6 Advert £400 A7 Voucher £250 Chelmsford (1000 Guides) A6 Advert £200 A7 Voucher £125

ARU Students’ Union | Media Guide 19/20

F

Freshers’ Package Our packages are a fantastic opportunity for a local or national company to raise their profile within the student market.

Warm-Up Act Freshers’ Guide Voucher ● Freshers’ Fair Stall ●

●

One Digital Screen (Fortnight)

Chelmsford £500 Cambridge £800 Support Act ● ●

Freshers’ Guide A6 Advert Freshers’ Fair Stall

Wall Planner Advert ● Digital Screens (Fortnight) ●

Chelmsford £750 Cambridge £1500 Headline Act Welcome Bag Sponsor ● Freshers’ Guide A6 Adverts (Cross-Campus) ●

Freshers’ Fair Premium Stalls ● Wall Planner Advert ●

●

Cross-Campus Digital Screens (Fortnight)

Cross Campus £2500

ARU Students’ Union | Media Guide 19/20

WEBSITE & EMAIL Website Our website, www.angliastudent.com, is used by prospective students as well as current students. Last academic year saw over 200,000 visitors and over 1 million page views. Website banners give you a visual opportunity to promote and attract students to your services through click-through linking to your page.

Landscape Banner £200 per calendar month

Email Advert Our campus-specific newsletter are sent fortnightly to all of our members. Our newsletters are well received and frequently achieve an open rate of above twenty percent.

Email adverts provide a great opportunity to promote your brand to our students.

Cambridge Campus 10500 Students £250 Chelmsford Campus 6800 Students £200 Peterborough Campus 500 Students £50 Cross-Campus 17,800 Students £400

ARU Students’ Union | Media Guide 19/20

OLD SCHOOL ADVERTISING

11

Posters Situated throughout the campus, our noticeboards are a simple, but effective way to advertise your brand within the student market. Our noticeboards are positioned in the busiest areas within each campus, ensuring that your brand receives a high level of engagement.

30 x A3 Posters Chelmsford or Cambridge £100 per campus £150 for both.

Leafleting on Campus If you are looking to distribute leaflets or samples but don’t require a stand on campus then a leafleting campaign may be your best option. Our friendly and professional staff can distribute around 500 items per day. We ensure that our staff are located in the highest footfall areas to ensure excellent engagement for your brand.

1000 Flyers Chelmsford or Cambridge £200 per campus £250 for both.

ARU Students’ Union | Media Guide 19/20

ON-SITE STALLS

Meet students face to face and promote your business on a personal level by booking a day on one of our campuses. We have a range of spaces available both indoor and outdoor.

Chelmsford Inside £200 Outside £400 Cambridge Inside £300 Outside £500

ARU Students’ Union | Media Guide 19/20

SOCIAL MEDIA

13

Our social media following continues to grow year on year.

Over 11,000 ‘likes’ on Facebook Over 10,000 followers on Twitter Over 2,800 followers on Instagram We can promote your brand through Facebook posts, tweets, Instagram posts and stories.

Facebook/Twitter £30 per post £50 per two posts Instagram £50 per post £100 per daily story (24hr coverage)

Book now by contacting the Students’ Union media department.

Email: media@angliastudent.com Phone: 01245 684255

ARU Students’ Union | Media Guide 19/20

Book now by contacting the Students’ Union media department.

Email: media@angliastudent.com Phone: 01245 684255

e: media@angliastudent.com w: angliastudent.com t: 01245 684255