Build a Better Business

Angela Burgess Coaching

Build a Better Business in 90 Minutes!

In my other life as a business coach I ran a workshop last month called “Build a Better Business in 90 Minutes”. There was a lot of interest, with 56 people turning up on the day (virtually!). So what was the workshop all about? The concept was looking at how we spend so much time “in” our business and don’t pay enough attention to working “on” our business. So by mastering your time and working

“on” your business, you can make your business grow. I talked about investing your time rather than just spending time and being intentional with what you want to achieve. We can all be busy during the day, but if you get to the end of it and wonder what you have achieved, you maybe just spending your time and not getting the real work done.

How are you spending your time?

We all have the same amount of hours each week, so how come others seem to get so much done? Most likely they plan! My talk went through how if you started the day at 9am and finished at 6pm, you have 12 x 45 minutes slots. If you take one for lunch, then that leaves 11. Over a full week, that is 55 x 45 slots that you can get stuff done. Sounds like a lot doesn’t it? Well it is! If you then allocate two of those slots per day, 90 minutes in total to work “on” your business, being the marketeer rather than the doer, you will reap the rewards. The more marketing you do, the more profit you make. So it is all about stopping the talking and start doing.

Why 90 Minutes?

Good question. It is manageable. Even better if you split it in to two 45 minutes sessions. Imagine how much you could get done if you focussed on just one thing and completed it. Our brain craves completion. The satisfaction of completing a job, finishing a chapter of a book, another episode of your favourite tv series. What is doesn’t like is continually doing the same thing but not finishing it. This can get you down, leads to frustrating and inevitably, leaving the very thing that you need to finish, undone.

So what should I be doing in my 90 Minutes?

I feel the most important thing in business is getting and keeping more customers. So you 90 minutes should be based around that. If you manage that; everything else with be OK. • So think about what you are going to do every day to achieve this? • Surely you would set time aside to focus on this? • How can we do it?

www.angelaburgess.co.uk Build a Better Business

Are you a morning person or an evening person?

Maybe you come alive in the afternoon. It doesn’t matter when it is, but pick a time when you feel energised. You won’t carry on doing this if your force yourself to do it first thing in the morning, but only really come alive at 11am! So you pick your time. Then get planning. I have some great planners to help me (I can send you links to some) get organised. I have one especially for tasks for my 90 minutes each week. I know once they are written down on a particular day, they will get done.

Be intentional

Plan for the next 7-10 days. Remember “Today ain’t over until tomorrow is planned!” This is one of my favourite quotes from Nigel Botterill and it is so true. I have a fantastic checklist of 26 things you can be doing in your 90 minutes sessions. Here is a taster. If you would like the full checklist, you can download it from my website.

1) Write to your list. Every business should have a list of their current and past clients. You should also be keeping details of people who enquire about your services or products. Most of us are keeping a list of these in a CRM system. This allows us to easily stay in contact, usually by sending out a newsletter. If you are not doing this, then this is very easy to set up and essential for all businesses. 2) Do you have a follow-up campaign? If someone does contact you and asks for your prices, do you have an organised follow-up? Remember it is your business to remind your clients to do business with you. Not the other way round!

3) Reading. This may sound like an odd use of time but reading about other inspiring business owners can really help with your creativity. Or you could be reading a marketing book, there are so many to choose from. I think it is essential to read (or listen if you prefer) and I know I get some of my best ideas, when I am reading.

“Great presentation, feeling inspired!” - Nisha “Thank you Angela, this was inspirational - so many practical tips and a great presentation” - Phil

If you want to the full list, there is a free download at www.angelaburgess.co.uk If you would like to sign up for my next workshop, you can do that via my website too. The workshops are completely free and the feedback has been fantastic.