Andy Taylor, MD of Norfolk based creative design agency Mashuni, has worked with the John Innes Centre for many years but it still came as a surprise, and honour, to be given the responsibility of coordinating the look and feel of the "JIC Brand" into a cohesive document for all external suppliers to ensure the integrity of the brand is not compromised.
It's a work in progress as more applications are identified but Mashuni and the JIC are quietly pleased with the result.
If your brand is precious to you and you would like an alternative perspective contact Mashuni http://www.mashuni.com/
