SOCIOLLA 4TH BIRTH DAY CAMPAIG N
MAIN KEY VISUAL Idea: Sociolla is turning 4 this year, the campaign is not only celebrating 4 years of bringing beauty solutions to everyone but also giving great deals of beauty products. Fourbulous Planets is the name of the campaign, which Sociolla invites everyone to their four beauty planets and celebrates its birthday at each planet with a deal at a certain time daily through out its birthday month.
Use of color HEX: 61d7d3 CMYK: 53 0 23 0
HEX: ff9bb7
CMYK: 0 50 7 0
HEX: 8d97cb CMYK: 46 37 0 0
CAMPAIGN IDENTITY Pastel purple & pink desert
Campaign Logo 3D objects: Glass planets, Beauty products cloud, number 4 neon light box
To Fabulosity & Beyond ... The tagline speaks for itself: celebrating the fabulousity that Sociolla brings to everyone through four years. So everyone can stay fabulous! And beyond that Sociolla can be a friend, a source, a companion to all the self-care learners, beauty lovers.
Tagline
Visual Identity
INSTAGRAM POST
General post
Deal post
ATL ADVERTISEMENT
Advertisement on Bus
ATL ADVERTISEMENT
Series of Posters at public places
DIGITAL CAMPAIGN ON INSTAGRAM STORY
Campaign on Instagram story
YOUTUBE GENERAL BANNER
Youtube general banner
SOCIOLLA X MEDIH E A L GRAND LAUNCH I NG CAMPAIG N
MAIN KEY VISUAL Idea: Korean No. 1 Global Sheet Mask brand Mediheal is now available in Vietnam at Sociolla with its grand opening pop up booth. Mediheal Elixir Lab is the name of the campaign, which matches with their inspiration in science. The campaign introduces everyone to their magical lab and the process where they create healing exlixir sheet masks.
Use of color HEX: ec559f CMYK: 1 82 0 0
HEX: 7f97cd
CMYK: 51 35 0 0
HEX: ec8bb9 CMYK: 2 57 0 0
HEX: f8cbdf
CMYK: 0 24 0 0
Gradient from of 3 color
CAMPAIGN IDENTITY Midnight blue with hint of royal blue background
Campaign Logo
Gradient ice beakers & Mediheal signature, best seller products
The secret of Healing The secret of healing is being revealed by each of the products from Mediheal. The Mediheal grand opening event is where everyone can learn how each product works and how it is made to be the elixir for each skintype at the pop up “Labotory�.
Tagline
Visual Identity
INFLUENCER IG FEED ANNOUNCEMENT
Influencer IG Feed Announcement Post
INSTAGRAM STORY BRAND TEASER POST
Campaign teaser on Instagram story
PR KIT BOX
PR Kit Box (Including multiple variants sheet masks + gimmick merchandise)
POP UP BOOTH DESIGN
The Secret of Healing
LED Screen
Pop-up booth 2m x 3m
Thank you