Making your home picture perfect

Making your home picture perfect A photography guide. Smile.

Making your home picture perfect

Preparing to sell?

Show them your best side As your property partner, we know that expertly-taken photographs work wonders when you’re selling or letting.

They create a good first impression and show potential buyers or tenants what’s great about your property.

And that’s why, when you sell or let with us, they’re part of the service.

Natural lifestyle photography works best. We do not use super-wide angle or fish eye lenses that distort the shape of a room, we do not Photoshop in fake blue skies and green grass. Instead, we use a style of photography that brings out the real character of a property to convey what you found so unique and special about it.

You will find all our details carry a clear Andrews Small Print note, which says:

The Andrews Small Print™ These details contain no artificial colours, no Photoshopping, no super-wide angle images, no props, no overstatement, no pressure and no urgency. Instead you can count on our reassuring advice and refreshing service to help you with the big decisions.

03

A bit of effort can bring rewards Before we send in our photographer, we’d like you to get your property ready for its close-up. And so we’ve made a few suggestions.

Why bother? Well, our experience tells us that properties with the best shots get the best price. They generate interest and excitement, which leads to offers.

Highlighting the architectural features of a property showcases its unique character.

30%

60%

70%

We know that properties can sell 30% faster with expertly taken photographs, and over the 70 years that we’ve been in business, we’ve learned that well taken, simple shots work best of all.

We also know that bright, clear and clean images get over 60% more views online. And more views mean more enquiries.

Over 70% of all views on Zoopla are made on a mobile device so great lifestyle photos will help you stand out.

Source: Amy Hoak, August 27, 2012: http://www.marketwatch.com/story/the-best-photos-will-sell-your-home-2012-08-27 Donna Fuscaldo, November 12, 2014: http://www.foxbusiness.com/personal-finance/2014/11/12/pictures-alone-wont-sell-home

Making your home picture perfect

Beautifully natural photos Front The hero shot – this photo is selected to convey the essence of the property, for example light, character, space, lifestyle, architecture

05

Centre spread We include the key facts, features and architectural detail of the property.

We like to include the details you love about the property, so let us know what they are so we can photograph them

We also highlight the area and show where the closest local amenities are

Making your home picture perfect

Your checklist

1

Outside

Do • • • • •

Keep the front of the house clear Clean the windows and front door Hide any hoses or tools Remove dead plants and leaves Store children’s toys and bicycles out of sight

Don’t • Park vehicles on the driveway • Place bins or any unsightly objects in the shot • Leave windows and doors open

07

2

Reception

Do • • • • • •

Open the curtains and blinds Hide children’s toys Close all cupboard doors Close all windows Declutter tables and mantelpieces Arrange cushions neatly

Don’t • • • •

Leave messy throws on the furniture Place shoes on display Leave the TV on Leave overflowing waste bins out

Making your home picture perfect

3

Kitchen

Do • Clear worktops • Hide sponges, towels, knives and oven gloves • Move bins out of sight • Clear the sink and draining board • Wipe fingerprints from shiny surfaces

Don’t • Show any household appliances, if you can avoid it • Leave pet bowls or bedding out • Cover your fridge in magnets • Leave cupboard doors open • Leave washing up

09

4

Bedrooms

Do • • • •

Open curtains and blinds Make the beds Put shoes and clothes away Smooth the duvet and plump pillows

Don’t • Leave children’s toys out • Show clutter under the bed • Leave wardrobe doors open

Making your home picture perfect

5

Bathroom

Do • • • • •

Pull back the shower curtains Clean mirrors Remove children’s bath toys Fold towels Reduce toiletries on display

Don’t • • • •

Display cleaning brushes Leave the toilet seat up Have towel, mats or bins out Leave the bath or sink dirty

11

6

Garden

Do • • • • • •

Hide hoses and tools Remove toys and bicycles Tidy borders Clean and clear decking Clean furniture Repair broken fences

Don’t • Leave grass uncut • Leave washing hanging out • Leave out broken furniture

Making your home picture perfect

Ready when you are 1. Prepare your property by following this guide.

2. When you are ready, we will arrange to photograph your property.

3. The photographer will be fully briefed to take photos that show your property off in the best possible light. We do not use distortion to do this. Our photography shows the character of your property and highlights what is unique or special about it. We aim to show your property through your eyes. Our photographer may rearrange furniture in order to get the best shot.

4. We will send the photos back to you with our recommendations. We will ask you to agree or select the ones that best reflect your property.

5. We will then create a full set of details for you to review and sign-off.

6. Once we have a signed-off set of details, we will start actively marketing your property.

On the phone Contact us 8 ‘till 8 Monday to Friday.

We’re also here on Saturdays from 9am to 5pm and Sundays from 10am to 4pm.

Online Visit us at andrewsonline.co.uk Twitter: @andrewsonline Facebook: /andrewsonline

In person Find your nearest branch at andrewsonline.co.uk/branches