316 FSS Sponsorship & Advertising

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JOINT BASE ANDREWS

316TH FORCE SUPPORT

SQUADRON (FSS)

WAYS TO PARTNER:

- DONATION -

- SPONSORSHIP -

- ADVERTISING -

JOINT BASE ANDREWS

ADMINISTRATIVE INFORMATION

The US Air Force has guidelines in regards to commercial sponsorship and advertising. Compliance with the Air Force Instruction (AFI) is mandatory.

Commercial sponsorship refers to the act of a civilian enterprise providing support to help finance or provide enhancements for MWR elements of Services actvities, events, and programs in exchange for promotional consideration and access to the Air Force market for a limited period of time. Support may take the form of goods, cash or services. (AFI34-08) Monetary support for sponsorship is made by check and payable to the installation MWR Fund. Payment for advertising may be by cash, check or credit card.

Advertising sales will be coordinated with appropriate AAFES and servicing contracting office personnel to ensure that existing AAFES or Appropriated Fund (APF) business agreements are not compromised.

All advertising MUST include the following approved disclaimer, “Paid Ad. No Federal endorsement of advertiser(s) intended.”

Donations (financial and in-kind) to Joint Base Andrews are always welcome and appreciated. The Andrews leadership team will ensure that your contribution is used in programs that need assistance to continue catering to those who serve.

For sponsorship, donation, and advertising inquiries, please contact:

BRITTNI DOBSON

Commercial Sponsorship & Advertising Coordinator

Wk/Cell: ( 301) 456 -4636

Email: brittni.dobson@us.af. mil

ADVANTAGES OF SPONSORSHIP

Direct Access to a Hard-to-Reach Market

Space to Showcase Your Product And Logo

Consumers Who Can Sample Your Products

Name/Brand Recognition

Announcements at Events ( “Sponsored in part by…”)

Print Media Exposure

Digital Media Exposure

Boost in Sales

Image Enrichment

Improvement in Customer Relations

When you join forces with the 316th Force Support Squadron, by way of sponsorship and advertising, you’ll be on your way to reaching this vast and diverse group of over 17,000 consumers, plus 12,000 retirees in the area. Your advertising and sponsorship will support the military community at Joint Base Andrews by helping fund the morale, welfare, and recreational activities that ease the unique challenges that come with the military lifestyle. Monetary support will be used to offset registration fees for events, as well as purchase prizes and other services needed for hosting the event.

EVENTS ELIGIBLE FOR SPONSORSHIP OPPORTUNITIES

JANUARY:

FEBRUARY:

9th Annual Powerlift Meet

MARCH:

APRIL:

Family Fun Run 5k

Sexual Assault Awareness Run 5k

Eggstravaganza*

MAY:

Active Duty Airman Golf Tournament

Mother’s Day Brunch

JUNE:

Single Airmen Crazy Sock Run 5k

Father-Daughter Dance

JBA Summer Bash*

Caribbean Night (Father’s Day)

JULY:

3-on-3 Basketball

AUGUST:

Summer Reading Program

3-Point Shootout

Back to School Bash

SEPTEMBER:

JBA Family Camp-Out

Oktoberfest*

OCTOBER: Neewollah*

Pink Out Golf Tournament

Strongman Challenge

NOVEMBER:

Air Force Birthday 5k

Turkey Trot 5k

DECEMBER:

Breakfast With Santa*

LEVELS OF SPONSORSHIP

Airman Basic Package

Sponsor will receive:

One (1) table at event with two (2) chairs

Company logo on promotional material (print and/or digital)

Lieutenant Package

Sponsor will receive:

One (1) table at event with two (2) chairs

Company logo on promotional material (print and/or digital)

Two (2) weeks of recognition in weekly e-newsletter

1st Shirt Package

Sponsor will receive:

One (1) table at event with two (2) chairs

Company logo on promotional material (print and/or digital)

Three (3) weeks of recognition in weekly e-newsletter

Captain’s Package

Sponsor will receive:

One (1) table at event with two (2) chairs

Company logo on promotional material (print and/or digital)

Three (3) weeks of recognition in weekly e-newsletter

Three (3) weeks of ad placement on digital screens

Public recognition at event

Wing King Package

Sponsor will receive:

One (1) table at event with two (2) chairs

Company logo on promotional material (print and/or digital)

One (1) weeks of recognition in weekly e-newsletter

One (1) weeks of ad placement on digital screens

Public recognition at event

$250

$500
$750
$1,000
$1,250

PREMIUM SPONSORSHIP PACKAGES

*Advertisements listed (with the exception of the Spotlight) will not run past event date.

Andrews Chief Package

Choose any three (3) FSS events to sponsor and receive the following:

One (1) table at event with two (2) chairs

Company logo on promotional materials (print and/or digital)

Four (4) weeks of recognition in our weekly e-newsletter

$3,500

Four (4) weeks of web banner placement on www.andrewsfss.com

Two (2) weeks of one (1) ad placement on digital screens

One (1) quarter-page ad in our Spotlight magazine

Andrews Major Package

Choose any five (5) FSS events to sponsor and receive the following:

One (1) table at event with two (2) chairs

Company logo on promotional materials (print and/or digital)

Six (6) weeks of recognition in our weekly e-newsletter.

$5,000

Six (6) weeks of web banner placement on www.andrewsfss.com

Three (3) weeks of one (1) ad placement on digital screens

One (1) half-page ad in our Spotlight magazine

Andrews Commander Package

Choose any eight (8) FSS events to sponsor and receive the following:

One (1) table at event with two (2) chairs

Company logo on promotional materials (print and/or digital)

Eight (8) weeks of recognition in our weekly e-newsletter

$7,500

Eight (8) weeks of web banner placement on www.andrewsfss.com

Four (4) weeks of one (1) ad placement on digital screens

One (1) full-page ad in our Spotlight magazine

JOINT BASE ANDREWS

BASE-WIDE EVENTS

BUNNIES & EGGS/“EGGSTRAVAGANZA”

Estimated Attendance: 300-500

JBA SUMMER BASH

Estimated Attendance: 1,000-2,000

OKTOBERFEST

Estimated Attendance: 250-400

FUN RUNS

Estimated Attendance: 35-100 (per run)

NEEWOLLAH

Estimated Attendance: 300-500

BREAKFAST WITH SANTA

Estimated Attendance: 200-400

BASE-WIDE EVENTS (DETAILS)

The annual base-wide Easter Egg Hunt is a hit year after year and has grown to be one of the biggest youth events at Joint Base Andrews! During this event, children have the opportunity to find as many eggs as they can and enjoy the great treats and prizes inside.

This event is JBA’s largest event of the year and focuses on the key pillars of physical and mental resiliency! Event participation is open to all active duty military, military families, and DoD civilians.

This annual base-wide event is a an alternate duty location to promote camaraderie for our military members and civilian workforce. Customers get to enjoy live music, food, beverages, games, and more!

This is a series of themed runs at our Fitness Centers that include the Family Fun Run, Airman Crazy Sock Run, and our annual Turkey Trot. Participants are encouraged to wear creative attire in the various themed runs for a chance to win fun prizes!

This annual base-wide family/youth event has everything from Trunk-orTreat to Hayrides! Attendees are encouraged to wear costumes.

Another annual base-wide event that gives families an opportunity to connect and enjoy a delicious buffet-style breakfast. The kids will enjoy a train ride and other outdoor activities. They will also have the opportunity to purchase gifts from our vendor market.

TYPES OF ADVERTISING ( PRINT AND DIGITAL )

Free advertising opportunities are available as an added benefit for commercial sponsors of multiple events. Commercial sponsorship aggrement packages are available and customized to fit your business or organzation’s needs.

*All packages may not exceed one year (365 days) in duration.

DIGITAL SPOTLIGHT MAGAZINE

The Spotlight Magazine is a monthly publication designed and produced by the Joint Base Andrews FSS Marketing team that reaches an average of 5,000 people. A digital copy of the Spotlight Magazine is available 24/7 on our website (www.andrewsfss.com).

DIGITAL MONITOR

Advertise your business on eight (8) digital monitors with limited rotations (for maximum visibility) located in high-traffic areas within our FSS facilities. Onscreen advertising is an easy and affordable way to promote your event or business in a multitude of locations.

PRINTED BANNER

Are you looking to hang a banner in a high-traffic facility? We’d love to share your business with our customers! Advertiser-supplied banners may be displayed at our eight (8) authorized locations around Joint Base Andrews.

PRINTED POSTER

Printed posters may be displayed in 22”x28” poster frames located at FSS facilities around Joint Base Andrews.

WEB ADVERTISING

Advertising is available on the Joint Base Andrews FSS website (www.andrewsfss.com). Our website is a great way to reach a large audience, with an average of 6,800 hits per month!

PRINT ADVERTISING

Advertisement (with the exception of the Spotlight) will not run past the event date. Order 6 months in advance and receive 10% off!

*Facility Director/Manager has final approval of poster placement.

Spotlight

Full Page (8.5” x 5.5” Image)

Half Page (4.25” x 5.5” Image)

Quarter Page (4.25” x 2.75” Image)

(22” x 28” Image)

(3’ x 6’)

*Larger banner sizes may be negotiated.

Poster
Banner
2 Months $750 $375 $150 1 Month $125 1 Month $200 4 Months $1,500 $750 $300 3 Months $375 3 Months $600 6 Months $2,250 $1,125 $450 6
$750
Months
6 Months $1,200

DIGITAL ADVERTISING

The following FSS facilities have digital screens: The Courses at Andrews, Community Commons, Tactical Fitness Center, and Outdoor Recreation. Digital screen images are also displayed in 323 rooms at our Presidential Inn (ads run on the Andrews Channel).

Digital Screens: (9” x 16” Image)

1 Month $400

3 Months $1,200

Weekly E-Newsletter: (130 x 130 Pixel Image)

2 Weeks $50

4 Weeks $75

Website Advertising: $150 per month (200 x 300 Pixel Image with link on www.andrewsfss.com)

6 Months

‘STUDIO 316’ PRINTING SERVICES

Need something printed, mounted, laminated, or designed?

Please see the ‘Studio 316’ price list (right) for a list and estimate of custom printing services at the JBA FSS Marketing Department.

*Prices subject to change.

Please go to our Sponsorship/Marketing webpage (www.andrewsfss.com/sponsorship-marketing) for more information on how to submit a Studio 316 request through the 316 FSS Marketing Ticket System (scan QR code - right).

6 Weeks $100 SCAN

$2,400
HERE!

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