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A C R E AT I V E APPROACH ON IAŞI

1. TIB ROIBU HOW TO GET TO IASI 2. CIPRIAN-TIBERIU ROBU ALEGE-ȚI CALEA! 3. MANTU LUIGI SA MERGEM! 4. ELENA BOSTAN IASI, MAP OF OPPORTUNITIES 5. MARIAN LARISA COCEANGA CLAUDIA-ALEXANDRA ISTORIA PALATULUI ROZNOVANU 6. DIACONU ANDREI-ALIN / IONITA ANDREI MIHAI GEORGE EUGEN / CHIRILEAC EDUARD ZI VERSUS NOAPTE 7. CHIRILUŞ ŞTEFAN BUTNARU CORINA-IONELA BINE ATI VENIT LA CIRIC 8. ASANACHE AUREL / TUDOR ANDREI SMINTINICA BEATRICE DIVERSITATEA IASULUI 9.IOANA-ADELINA BANDAC LAURA CIURUŞNIUC CUM SĂ DEVII UN BUN...

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TIB ROIBU

01. CUM SĂ AJUNGI LA IAŞI HOW TO GET TO IASI

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HOW TO GET TO IASI

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CIPRIAN-TIBERIU ROBU

02. ALEGE-ȚI CALEA! CHOOSE YOUR PATH!

Studenți ieșeni care evită gangul

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ALEGE-ȚI CALEA!

Povestea «gangului restanţierilor» este una dintre cele mai cunoscute şi mai respectate legende studenţeşti. Cunoscută pentru o bună perioadă de timp sub numele de Casa Conachi, clădirea cu boltă de pe bulevardul Carol I este una dintre zonele de care se fereşte

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orice student care coboară sau urcă dealul Copoului. După cel deal Doilea Război Mondial, casa a devenit un sediu al Securităţii, unde erau torturaţi şi închişi cei care se opuneau regimului comunist. Mulţi dintre aceştia fiind studenţi, probabil de aici a pornit legenda conform

căreia oricine trece pe sub bolta impunătoare a imobilului va avea probleme cu situația școlară. Pentru a schimba percepția studenților în legătură cu gangul, am realizat o amenajare fictivă a acestui loc, îmbogățindu-l cu mesaje și imagini pozitive.


CIPRIAN-TIBERIU ROBU

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ALEGE-ȚI CALEA!

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MANTU LUIGI

03. SĂ MERGEM ! LET’S WALK ! 1: It makes us happy

21: Everybody is equal

2: It’s healthier

22: Feel like your walking on the catwalk

3: Stops polution

23: Transport your style

4: Saving money

24: Be fashionable

5: Increasease your social life

25: Express your personality

6: It’s relaxing

26: People see you

7: It makes us enjoy life

27: Stop wherever and whenever you like

8: It’s the primary way of transportation

28: You can take your dog for a walk

9: Talk to people

29: You can hear things

10: Read a book

30: You can take your time to think

11: You can kiss

31: Count your steps

12: Use shortcuts

32: Talk on the phone

13: Discover the city in a unconventional way

33: You can eat

14: You can hug

34: You can burn fat

15: You can use stairs

35: Train your leg muscles

16: You can surf online

36: Adapt to different weather conditions

17: Show your body

37: Read a newspaper

18: Look for information

38: You can drink

19: You can see people

39: You can date people

20: Advertise yourself

40: Show your haircut

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SA MERGEM !

LET’S WALK! I’TS HEALTHIER SHOW YOUR HAIRCUT

YOU CAN EAT YOU CAN MEET PEOPLE BE FASHIONABLE LISTEN TO MUSIC TRAIN YOUR MUSCLES YOU CAN DATE PEOPLE TALK ON YOUR PHONE TAKE YOUR DOG FOR A WALK ENJOY THE WEATHER 9


ELENA BOSTAN

04. IAŞI - HARTA OPORTUNITĂȚILOR IASI - MAP OF OPPORTUNITIES

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IASI - MAP OF OPPORTUNITIES


MARIAN LARISA / COCEANGA CLAUDIA-ALEXANDRA

05. ISTORIA PALATULUI ROZNOVANU HISTORY OF THE ROZNOVANU PALACE

“Hit exped evero ommolorum aut et quasper chitae nima non repelec tatiate que sit”

The Palace is the residence of the family Rosetti-Roznovanu and has been built between 1830-1832. Being the most beautiful building in town, it was holding the most beautiful proms, concerts, also hosting kings like Carol I and Ferdinand because of it’s beauty and hospitality. The golden age didn’t last long; Nunuta Roznovanu was forced to sell the Palace because of debts, the buyer , Vasile Pogor, changing it in the Town Hall.

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Maria Rosetti-Roznovanu

Gheorghe Rosetti-Roznovanu


ISTORIA PALATULUI ROZNOVANU

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MARIAN LARISA / COCEANGA CLAUDIA-ALEXANDRA

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ISTORIA PALATULUI ROZNOVANU

Although the building was donated to be used as the Town Hall ,it keeps t he tradition continuing to host cultural events such as concerts and shows.

Gheorghe Nichita

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DIACONU ANDREI-ALIN / IONITA ANDREI / MIHAI GEORGE EUGEN / CHIRILEAC EDUARD

06. ZI VS NOAPTE DAY VS NIGHT

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ZI VERSUS NOAPTE

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DIACONU ANDREI-ALIN / IONITA ANDREI / MIHAI GEORGE EUGEN / CHIRILEAC EDUARD

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ZI VERSUS NOAPTE

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DIACONU ANDREI-ALIN / IONITA ANDREI / MIHAI GEORGE EUGEN / CHIRILEAC EDUARD

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ZI VERSUS NOAPTE

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CHIRILUŞ ŞTEFAN / BUTNARU CORINA-IONELA

07. BINE ATI VENIT LA CIRIC! WELCOME TO CIRIC!

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BINE ATI VENIT LA CIRIC

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CHIRILUŞ ŞTEFAN / BUTNARU CORINA-IONELA

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BINE ATI VENIT LA CIRIC

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ASANACHE AUREL / TUDOR ANDREI / SMINTINICA BEATRICE

08. Diversitatea IASULUI Diversity of IASI

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DIVERSITATEA IASULUI

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ASANACHE AUREL / TUDOR ANDREI / SMINTINICA BEATRICE

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DIVERSITATEA IASULUI

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ASANACHE AUREL / TUDOR ANDREI / SMINTINICA BEATRICE

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DIVERSITATEA IASULUI

Meet experiences enjoy The AIE Association was founded in the year of 2013 to help the students of different cultures with their problems. After more studies and interviews we thought a campaign would be the best idea to bring the students together. Our campaign encourages the intercultural exechanges between Romanian and foreign students. The activities prepared for the program provide opportunities for them to interact and become friends.

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IOANA-ADELINA BANDAC / LAURA CIURUŞNIUC

09. CUM SĂ DEVII UN BUN... HOW TO BECOME A GREAT...

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HOW TO BECOME A GREAT... / CUM SĂ DEVII UN BUN...

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IOANA-ADELINA BANDAC / LAURA CIURUŞNIUC

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CUM SĂ DEVII UN BUN...

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This publication is the outcome of the second workshop conducted by andrews:degen, a graphic design studio based in Amsterdam. Students from the graphic, interior and instrial design department of the university ‘George Enescu’, in Iași, Romania, explored one week their city from different angles. Iași is one of the largest cities and a municipality in Romania. Located in the Moldavia region, Iași has traditionally been one of the leading centres of romanian social, cultural, academic and artistic life. Iași itself has a population of 263,410 (the fourth most populous romanian city) and accommodates over 75,000 students. The topics are based on social issues, personal stories and visual communication in the city of Iași. Students developed interventions, campaigns and more poetic visual statements. Design thinking as a method for research, exploration and social problem solving in a densed urban environment. This project was made possible thanks to the support of the Deutsches Kulturzentrumin Iași and the Universitatea de Arte ‘George Enescu’ Iaşi.


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