The Scan Group Brand Standards

Brand Standards

General Referencing the Brand Name The Scan Group, Inc. should always reference itself as The Scan Group when mentioned in body copy.

Grammatical Style Oxford Commas The Scan Group brand uses Oxford commas in sentence structures.

Identity

The Scan Group Logo

Usage & Tagline The Scan Group logo features a tagline that must always be used to accompany the logo itself.

The Scan Group Reversed Logo

The Scan Group Horizontal Logo

The Scan Group Horizontal Reversed Logo

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The Scan Group Brand Standards

Red

Colors

Orange

Yellow

Lt. Green

Green

Lt. Blue

Blue

Purple

CMYK Red: 20/100/100/0 Orange: 0/50/100/0 Yellow: 0/10/100/0 Lt. Green: 50/0/100/0 Green: 100/0/100/0 Lt. Blue: 100/0/0/0 Blue: 100/40/0/0 Purple: 100/100/0/0

CMYK

RGB

RGB Red: 201/37/44 Orange: 247/148/30 Yellow: 255/221/0 Lt. Green: 141/198/63 Green: 0/166/81 Lt. Blue: 0/174/239 Blue: 0/125/197 Purple: 46/49/146

The Scan Group Brand Standards

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Red

Web Red: #9E1012 Orange: #DE7000 Yellow: #F9CB00 Lt. Green: #6EAB1B Green: #00882D Lt. Blue: #0093E2 Blue: #005BA3 Purple: #261067

Rich Black

Orange

Yellow

Lt. Green

Green

Lt. Blue

Blue

Purple

Web

Rich Black

Black

Gray

75/67/67/90

Black k=100

White

Gray k=93

White 0/0/0/0

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The Scan Group Brand Standards

Typography Headlines Humanist 777 BT Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

Subheads Humanist 777 BT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

Bold/Italics Humanist 777 BT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Humanist 777 BT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

Body Copy Humanist 777 BT B ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

The Scan Group Brand Standards

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Support Graphics Photography & Photo Treatments All imagery for The Scan Group should be featured on white backgrounds. They should be very simple. Also, people should be used as much as possible in designs to promote a human focus on the company. Younger business professionals should be used in Scan Group designs to portray he youthfulness a company with a bright and colorful future ahead.

Icons Icons for The Scan Group should be very simple graphics inside of dimensional gel buttons. Symbols are used to differentiate communication mediums in which The Scan Group has a hand in producing work for clients.

The Scan Group Human Model Samples

Graphic Elements Supporting graphic elements for The Scan Group should, for the most part, be a solid color. Color should use one of the colors from the logo’s rainbow spectrum of color.

Overall Look & Feel The Scan Group brand should have a very clean but colorful look and feel on everything. Photos of people are used through each piece where space permits. Covers on printed pieces tend to incorporate a hand pushing a button with an icon that symbolizes the service outlined in the printed piece. Covers and copy heavy interior spreads with white backgrounds incorporate a colored background. A sample of a brochure design utilizing treatments of The Scan Group brand are below.

The Scan Group Interior Spread and Brochure Panels

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The Scan Group Icon Samples

The Scan Group Print Piece Cover Sample The Scan Group Brand Standards