SerpentineTech – Quarterly Reporting

FIRST QUARTER REPORT

USER ACTIVITY First Quarter Report

Ja pa n

ia

d In

110 100 90 80 70 60 50

Erika Traylor

Number of Total Sessions Number of Total Asset Views Number of Total Showcase Shares 1

Mildred Smith

16

Johnnie Stetler

Kevin Rhodes

1 1 1

1

0

5 5

10

Brandon Wilson

14

Ada Bishop

10 10

12 12 10

10

10 10 10

20

17 16

22

25

30

25

37

40

Andreas Williams

Jim Cox

N th or

p ro Eu

A

Arnold Swinehart

Michael Pace

1

0 0 0

0 0

1

0

0

0

3

5

5

12

20

22

40

60

a

ic

er

m

e

Ronald Dunn

Mark Amato

Kimberley Lindsay

Samuel Escudero

2

USER ACTIVITY First Quarter Report

User Content Updates Content update information per user.

User

Up to Date

Ada Bishop

March 12, 2018

Yes

Brandon Wilson Erika Traylor Mildred Smith

March 12, 2018 March 12, 2018 March 12, 2018

Yes Yes Yes

Johnnie Stetler Kevin Rhodes Andreas Williams Jim Cox

March March March March

2018 2018 2018 2018

Yes Yes No Yes

Ronald Dunn Arnold Swinehart

March 12, 2018 March 12, 2018

No Yes

Michael Pace Mark Amato Kimberley Lindsay

March 12, 2018 March 12, 2018 March 12, 2018

No No Yes

Samuel Escudero

March 12, 2018

Yes

Content Up to Date Content Not Up to Date

3

Update Request Delivery

12, 12, 12, 12,

MARKET ACTIVITY 810 780 750 720 690 660 630 600 570 540 510 480 450 420

390

390 360 330 300 270 240

190

210 180

170

150 120 90

70

60 30

10

Newspaper

10

Commercial

Packaging

Number of Total Asset Views Total Asset View Time Spent in Minutes 4

MARKET/PRODUCT ACTIVITY First Quarter Report 1% –

Newspaper

4%

Top three viewed products.

Color Control & Web Inspection System Digital Ink System 95%

Register Guidance System

Commercial Top three viewed products.

Instrument Flight

29%

Color Control System

58%

Register Guidance System 13%

Packaging

1% –

– 3%

Top three viewed products.

Color Quality Solution Web Viewing System Inspection System 96%

5

Newspaper

10% 4%

Top three engaging products.

Color Control & Web Inspection System Digital Ink System

86%

Register Guidance System

Commercial Top three engaging products.

Color Control System

32% 46%

Color Control & Web Inspection System Register Guidance System 22%

Packaging Top three engaging products.

Autotron 2600

35%

35%

Color Quality Solution Web Viewing System 30% 6

CONTENT ACTIVITY First Quarter Report

Top Five Most Viewed Presentations In all markets.

50

50

Color Measurement System_English.pdf Autotron2600_English.pdf ColorQualitySolution_English.pdf

40 30

DataCentral_German.pdf InspectionSystem_Agent_English.pdf

20

20

10

10

10

10

100

100

Top Five Most Engaging Presentations Total minutes all markets.

500 Color Measurement System_English.pdf ColorQualitySolution_English.pdf PDFVerification_English.pdf

400 300

300

InspectionSystem_English.pdf Web Viewing System_English.pdf

200 100

7

200

200

Top Five Most Viewed Videos In all markets.

50

50

Inspection System.mov Color Measurement System_1.mov Color Measurement System on Film.mov

40 30

30

Color Quality Solution.mov Color Measurement System Film_1.mov

20

20

20 10

10

Top Five Most Engaging Videos Total minutes in all markets.

500 Inspection System.mov Color Measurement System_1.mov Color Measurement System on Film.mov

400

400

300

Color Quality Solution.mov Color Measurement System Film_1.mov

200 100

100

100

100

100

8

RECOMMENDATIONS First Quarter Report

Presentations Overhaul to incorporate four buyer types into one presentation.

There is a need to include more advanced and visual components in presentations. This feedback was initially captured from several sales reps and reflected in user data among certain regions of the globe that require an understanding of technical aspects of the products.

• Use the Simplicity Seeker (SS) presentation as the base model for the high level overview and keep the first five sections (Opening, Fit, Performance, Qualifications, and Impact) the same • Incorporate Relationship Based (RB) language and wording into the SS presentation as it exists now • After each ,“Feature,” set of bullet points that is indicated in the existing SS presentations, incorporate accompanying slides that will discuss the Fact Based (FB) aspects of that particular, “Product Feature,” giving very detailed explanations of the products • This FB series of slides will be followed by the Show Me (SM) aspect of that, “Product Feature,” consisting of screenshots, image comparisons, and existing diagrams of products on press

Translations Translate presentations into five languages.

Presentations within the app need to be translated in five major languages in sales regions. This would increase relevance of the brand in foreign markets and enable sales to share content from the app with leads and rest assured that the content is displayed in a language legible to that customer. It is recommended that presentations be translated into the following languages once they are redesigned as suggested above: • Chinese • Japanese • Spanish • French • German

9

Forms Incorporate Qualifying Questions forms into the platform.

Integrating Qualifying Questions forms into the Sales Enablement Solution would create flexability to update and fill out forms for both sales reps and customers. Having this feature will also allow a member of the sales team to capture data on whether or not a customer shared or downloaded a form to fill out in real-time.

• Enable sales to capture measurable analytics based on who is utilizing these forms and to what capacity and context • Establish whether or not a client is a good fit for a product from an equipment standpoint to quickly qualify urgency • Allow sales reps with the ability to submit fillable PDF forms on behalf of clients, or distribute forms to clients directly online • Decrease the turnaround time for Qualifying Questions form submission and content updates.

Peer Training Videos Turn high performing users into coaches.

Break ground on a program that encourages high performing sales leaders using the Sales Enablement Solution to share tips on how they get the most out of the tool and use it to close sales faster.

• Allow for sales leaders to create their own content and submit to administrator for inclusion into the Sales Enablement Solution training videos • Cultivate a collaborative sales environment where all users coach one another and improve sales across the board • Increase the level of innovation across the sales funnel

10