Parkside Commons Brand Standards

BRAND STANDARDS

GRAMMATICAL STYLE OXFORD COMMAS

The Parkside Commons brand never uses Oxford commas in sentence structures.

IDENTITY

Parkside Commons Logo

USAGE

The Parkside Commons logo is always used as shown to the right. The logo is frequently used on a tan gradient background. This rule is ultimately up to the designer’s best judgement as situations may call for alternate background, to be used in conjunction with this logo.

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Parkside Commons Brand Standards

Green

COLORS CMYK

Green: 95/0/99/58 Lt. Green: 48/0/50/29 Brown: 45/76/88/65 Tan: 0/8/24/0

RGB Green: 0/92/39 Lt. Green: 101/155/120 Brown: 71/35/16 Tan: 255/234/198

WEB

Lt. Green Brown

Tan

CMYK

RGB

Web

Rich Black

Black

Green: #164C1E Lt. Green: #598B64 Brown: #341A0D Tan: #FCE5B8

Gray

RICH BLACK

White

75/67/67/90

BLACK k=100

GRAY k=83

WHITE 0/0/0/0

Parkside Commons Brand Standards

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TYPOGRAPHY HEADLINES

AVENIR 95 BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 AVENIR 85 HEAVY ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

MEDIUM/ITALICS Avenir 45 Book Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Avenir Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

BODY COPY Avenir 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

BULLET POINTS The leaf graphic from the logo glyph is used as bullet points for the Parkside Commons brand.

Sample Bullet

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Parkside Commons Brand Standards

IMAGERY

m droo s 1 Baertment Ap ! $ 650

PHOTO/CALL-OUT TREATMENTS Photos are treated with a combination angled and rounded box treatment in order to achieve a look complementary of a leaf. An example of this is shown to the right.

BACKGROUNDS Backgrounds frequently take the form of a gradient.

A sample is shown to the right.

DIVIDER GRAPHICS

Photo/Call-Out Sample

Large, bold strokes are used to divide designs often.

There is an example of this technique being used on the back of a postcard to the right.

OVERALL LOOK & FEEL

Parkside Commons’ look and feel can be best described as soft, nostalgic, clean and classic. Keeping designs simple and clean while incorporating soft elements will almost always achieve the most desired look and feel of the brand.

Background Sample

Divider Graphics Sample

Parkside Commons Brand Standards

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