Manny's Neighborhood Grille Charleston Brand Standards

Brand Standards Charleston, SC

General

Referencing the Brand Name When mentioning Manny’s Neighborhood Grille, a piece of graphic design should first use the entire name.

It is appropriate to use the name Manny’s, only when the entire name of the restaurant being referenced was mentioned in the body of the piece prior.

Grammatical Style Oxford Commas

The Manny’s brand uses Oxford commas always in sentence structures.

Identity

Logo Orientations

Manny’s Neighborhood Grille Logo

There is only one orientation of each Manny’s logo.

A sample is shown to the right.

Tagline Logo The tagline logo shown to the right may be used in Manny’s pieces at the discretion of the designer.

Some of the things this logo can be used for include headlines, covers, overlays, and sign-offs

Manny’s Tagline Logo

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Manny’s Neighborhood Grille Brand Standards

295C 293C 378C 377C 4485C 727C 100C 138C 116C 187C 355C

Colors

Pantone 295C 293C 378C 377C 4485C 727C 100C 138C 116C 187C 355C

Pantone

CMYK

RGB

CMYK 295C: 100/84/6/1 293C: 100/57/0/2 378C: 34/0/100/60 377C: 45/0/100/24 4485C: 0/26/100/69 727C: 0/15/34/5 100C: 0/0/51/0 138C: 0/43/100/0 116C: 0/16/100/0 187C: 0/100/79/20 355C: 94/0/100/0

Web

Manny’s Neighborhood Grille Brand Standards

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295C 293C 378C 377C 4485C 727C 100C 138C 116C 187C 355C

RGB 295C: 24/71/149 293C: 0/103/177 378C: 86/108/17 377C: 120/162/47 4485C: 110/83/0 727C: 241/207/165 100C: 255/247/151 138C: 249/160/27 116C: 255/210/0 187C: 196/18/48 355C: 0/169/79

Pantone

CMYK

RGB

Web

Web 295C: #184795 293C: #0067B1 378C: #566C11 377C: #78A22F 4485C: #6E5300 727C: #F1CFA5 100C: #FFF797 138C: #F9A01B 116C: #FFD200 187C: #C41230 355C: #00A94F

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295C 293C 378C 377C 4485C 727C 100C 138C 116C 187C 355C

Pantone

CMYK

RGB

Web

Manny’s Neighborhood Grille Brand Standards

Rich Black 75/67/67/90

Black

Rich Black

k=100

Gray k=83

Black

White 0/0/0/0 Gray

White

Manny’s Neighborhood Grille Brand Standards

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Typography Headlines

Lithos Pro Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

Headlines/Subheads Lithos Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Futura Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

Bold/Italics Futura Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Futura Book Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

Body Copy Futura Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

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Manny’s Neighborhood Grille Brand Standards

Support Graphics Marble

The marble background shown to the right is always used as a subtle background element in Manny’s Neighborhood Grille designs.

Olive Branch This element is used to bring attention to certain elements in Manny’s designs. Elements that this symbol can assist in bringing attention to include headlines or bullet points.

Imagery

Food Photography/ Call-Out Treatments Food photos and call-outs are treated like the example shown on the right. Photos are cropped in very tightly to show the meticulous detail of the food items being featured.

Marble Background Sample

Borders All borders for Manny’s materials have a similar treatment to food photography images. In this case, the design is actually linear rather than in a circle.

Overall Look & Feel Supporting graphics for Manny’s Neighborhood Grille are a blend of classic and Hellenistic styles. Big, bold, and loud are all words that can best describe the look and feel of this brand.

Olive Branch Sample

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Chicke

Border Treatment Sample Sample Food Photography/Call-Out Treatment

Manny’s Neighborhood Grille Brand Standards

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