Don Tequila Brand Standards

Brand Standards

Grammatical Style Oxford Commas The Don Tequila brand never uses Oxford commas in sentence structures.

Don Tequila Logo Color

Logo Orientations Logo Orientations There is only one orientation of the Don Tequila logo.

A sample is shown to the right.

Don Tequila Logo Black

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Don Tequila Brand Standards

Colors CMYK Purple: 91/87/29/17 Green: 78/5/100/0 Lime: 25/0/99/0

Purple Green Lime

CMYK

RGB

Web

RGB Purple: 54/57/109 Green: 48/171/74 Lime: 203/219/43

Web

Rich Black

Black Purple: #36396D Green: #30AB4A Lime: #CBDB2B

Rich Black 75/67/67/90

Gray

White

Black k=100

Gray k=83

White 0/0/0/0

Don Tequila Brand Standards

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Typography Headlines

Handwriting Dakota ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

Headlines/Subheads Latin Extra Condensed BT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

Bold ATBramley Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

Body Copy ATBramley Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

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Don Tequila Brand Standards

Support Graphics Backgrounds A terra cotta wall texture is used as a background element primarily for the Don Tequila brand. Another background used is a watercolored canvas background. Samples are shown to the right.

New Icon

Background Samples

This element is used to bring attention to new menu items in Don Tequila menu designs.

A sample is shown to the right.

Imagery

New Icon Sample

Food Photography/ Call-Out Treatments Food photos and call-outs are treated like the example shown on the right. Plates of featured menu items are pathed out from their backgrounds. A sample is shown to the right.

Borders

All borders for Don Tequila materials have the qualities of common Spanish architecture.

A sample is shown to the right.

Overall Look & Feel

The Don Tequila brand can be best described as having authentic Spanish grit contrasted with bright, energetic and clean graphic treatments.

One Chicken Burrito & One Beef Burrito

Food Photography/Call-Out Treatment Sample

Border Sample

Don Tequila Brand Standards

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