Chez Jacques Brand Standards

Grammatical Style Oxford Commas The Chez Jacques brand does not use Oxford commas in sentence structures.

Identity

Chez Jacques Brasserie Logo

Usage The Chez Jacques logo can be placed on any of the colors defined in this manual.

Breaking Up the Logo The Chez Jacques Brasserie logotype cannot be broken up.

Logo Orientations The first usage of the Chez Jacques Brasserie logo should be the full version. Samples are shown to the right.

Chez Jacques Brasserie Logo on Background

Chez Jacques Brasserie Chicken Logo

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Chez Jacques Brasserie Brand Standards

Burgundy Yellow

Colors CMYK Burgundy: 100/36/100/35 Yellow: 0/7/50/6

RGB Burgundy: 0/90/49 Yellow: 255/232/148

CMYK

RGB

Web

Web Burgundy: #005A31 Yellow: #FADB6B

Rich Black 75/67/67/90

Rich Black

Black

Black k=100

Gray

Gray k=83

White

White

0/0/0/0

Chez Jacques Brasserie Brand Standards

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Typography Headlines Metropolitaines D ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

Subheads Copperplate Gothic BT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

Italics Univers 45 Light Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

Body Copy Caslon Antique Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

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Chez Jacques Brasserie Brand Standards

Support Graphics Backgrounds The background to the Chez Jacques Brasserie brand is always either flat and simple or textured with a damask pattern. The flat color that should be used is Chez Jacques yellow. A sample of the damask wallpaper is shown to the right.

Illustrations The Chez Jacques Brasserie brand uses spot illustrations throughout their pieces. Clocks are also used on occasion when offerings are time-sensitive in a piece. The “from-till� time concept works great with menu categories that are served between certain times of day. A sample is shown to the below.

Chez Jacques Brasserie Background Sample

Chez Jacques Brasserie Spot Illustration Samples

UNCH R B Available UNTIL 3:00 p.m.

Extra Order/Split Charge 2.95

Chez Jacques Brasserie Time Concept Sample

Chez Jacques Brasserie Brand Standards

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EN U LceamM pagnard

EN U LAerisM tocrate

Three Course Specials.

Menus

Starter

Starter

Choose one.

Choose one.

Call-Out Box Treatments Call-out boxes should always have a French, Rococo style aesthetic applied to them. Samples are shown on the right.

Entrée

Entrée

Choose one.

Choose one.

Strokes All strokes for Chez Jacques Brasserie designs should have a variety of thicknesses and styles. Both dotted and straight lines are used for the brand. End-caps of all strokes should have a treatment that is overly ornate. Samples are shown below.

Overall Look & Feel Chez Jacques Brasserie’s brand can best be described as reminiscent of the Art Nouveau and Rococo styles.

Chez Jacques Brasserie Call-Out Box Samples

Chez Jacques Brasserie Stoke End-Cap Samples

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Chez Jacques Brasserie Brand Standards