day, September 10, at 5:30 pm. They will officially unveil the President’s Award and offer light refreshments. As for inventory, they still need used vehicles. Their request remains because of high demand and low inventory.
Wins Its First President’s Award! By Mark Berger
Toyota of Smithfield earned a very prestigious award recently—when they were presented with the car company’s 2021 President’s Award. The distinction comes from a third-party assessment of the 71 dealerships in the region. From that, just 20 Toyota dealers were chosen for this special award. Toyota of Smithfield was the only dealership in Rhode Island to win this honor. This is their first President’s Award, one that General Manager John Durrani says he hopes becomes an annual accomplishment.
“We are appealing to the public for used vehicles. Simply put, we need more inventory to adequately fulfill orders,” Durrani explained. To help facilitate the need for more certified, pre-owned vehicles onto their lot, Toyota of Smithfield offers 115% of the book value for any used cars. It does not matter whether the customer decides to purchase a car from their lot. “We will buy your trade, even if you don’t purchase a car from us,” he said. The Dealership’s Peace of Mind Purchase Process means no hassles over pricing, trade-in values, cash back, and rebate incentives offered up front, with the best available leasing and financing , also, up front. Durrani said that this is just part of the all-around, customer-driven experience he implemented to ensure the process does not get bogged down in miscommunication. Schedule an appointment by calling them 401-723-0962 or visit their website at www.toyotaofsmithfield.com.
“We worked very hard and thought we had a very good shot at winning this,” he said. “It speaks highly of our new management and their commitment to keeping our franchise moving forward. It also boasts our long-standing commitment to excellent customer service and retention.” In order to be considered for this high honor, a dealership has to exceed their sales’ expectations by 106 percent during a 12-month period, while maintaining exceptional customer satisfaction and retention. Customer satisfaction and retention were the main focuses to qualify for this award. One can imagine the excitement and elation of the staff upon learning their hard work and dedication had paid off. “The staff and the management team never gave up and never lost focus, even with all labor and supply shortage challenges that we all have faced and continue to face. “And of course, without our local clients and their steadfast support, we would not be able to achieve this accomplishment and receive this prestigious award; I would like to thank all of our customers!” Durrani said. To celebrate, the dealership is holding a ceremony on FriShop In RI 75