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knowledgeable on all the products that make up our menu.” Each month, a learning video is posted on our social media platforms that explain a particular cannabis topic to help educate those who are interested.
A new company based in Central Falls actively bridges the gap between the myths and facts regarding cannabis and ensuring people have the education to make informed choices. Aura of Rhode Island, located at 1136 Lonsdale Avenue, offers a variety of quality products at competitive prices for both medical patients and adult recreational customers. They also offer private consultations for patients and customers that require more one-on-one time to help educate them and ensure their needs are met. Colin Chabot, Director of Marketing, believes the best approach is educating their customers on all things pertaining to cannabis. He said, “A better informed consumer will most certainly have a better cannabis journey and that is our number one goal.”
“There is a lot of misinformation out there. As a new business, it is important for us to help inform our customers so they can have the most personalized positive cannabis experience,” she said. Aura of Rhode Island is open to adults, 18 and over, with a medical marijuana card and ages 21 and over, for recreational customers. The shop is open Monday through Thursday from 9:30 AM to 7:00 PM, Friday and Saturday from 9:30 AM to 8:00 PM, and Sunday from 11:00 AM to 5:00 PM. Delivery for medical patients is coming soon! More details can be found by calling 401-335-5356, or visiting their website at www.auraofri.com.
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Aura’s initial educational push has been through Instagram reels on their page @auraofri. Their short videos introduce various subjects, starting with basic knowledge and eventually refining into more complex topics. Chabot said that the reels and posts have had a positive reaction from consumers. Human Resources Director Andrea Biszko said, “Our budtenders and staff are both extremely friendly and Shop In RI 39