PARTNER MARKETING GUIDE
ABOUT ANDREW HARPER
For over 45 years, Andrew Harper has championed independent travel through carefully curated, honest recommendations of the world’s most exceptional hotels and experiences. What began as a handwritten newsletter in 1979 has evolved into a trusted, members-only resource for affluent travelers seeking authenticity, exceptional quality and understated luxury. Today, we continue to deliver expert insights, personalized travel planning, and unmatched benefits.
ANDREW
HARPER TRAVEL OFFICE
Founded in 2003, the Andrew Harper Travel Office provides personalized planning and concierge-level support for our members. Backed by deep destination expertise and longstanding industry partnerships, our advisors create seamless itineraries that align with the standards of our editorial reviews and the high expectations of our members.
TRAVEL PARTNERS
Andrew Harper partners with an exclusive network of hotels, villas, cruise companies and luxury brands that share our commitment to exceptional hospitality and memorable experiences. These partners benefit from year-round exposure to our engaged, high-spending membership community through curated marketing opportunities, direct travel referrals and trusted editorial alignment.
MEMBERSHIP COMMUNITY
Our members are a discerning group of global travelers who value substance over flash. With a median household income of $1.2 million and an average tenure of 16 years, they rely on Andrew Harper as a trusted filter for travel decisions. Membership includes access to expert reviews, personalized trip planning, and a private digital platform designed to turn travel dreams into unforgettable experiences.
Trusted since 1979
98% Member Retention 16-Year Average Tenure
$1.2M
AVERAGE HOUSEHOLD INCOME
98%
ANDREW HARPER MEMBER RETENTION RATE 17%
INCREASE IN MEMBERSHIP LAST YEAR 16 years
85
AVERAGE MEMBER TENURE 68%
CONVERSION RATE FOR ALL TRAVEL LEADS 7%
INCREASE IN ADR LAST YEAR
NET PROMOTER SCORE YTD
MOSAIC CONSUMER SEGMENTATION (EXPERIAN®)
Mosaic is a leading consumer classification system developed by Experian, used to understand demographics, lifestyle preferences and purchasing behaviors
71%
ANDREW HARPER MEMBERS FALL INTO “A: POWER ELITE,” MOSAIC’S HIGHEST SEGMENT — INDIVIDUALS WHO ARE AFFLUENT, INFLUENTIAL AND HIGHLY EDUCATED �
42%
MEMBERS ARE IN A01: AMERICAN ROYALTY, THE TOP SUB-SEGMENT, REPRESENTING OLDER, ESTABLISHED HOUSEHOLDS WITH SIGNIFICANT DISCRETIONARY INCOME AND A TASTE FOR REFINED LUXURY�
DIGITAL MARKETING STATS — SEE PAGE 20 This data helps ensure your marketing reaches a high-value audience that’s not just aspirational — but ready to book
WHY PARTNER WITH ANDREW HARPER?
Our partners are promoted throughout the year to Andrew Harper’s membership community and see a noticeable increase in production when participating in marketing opportunities with exclusive distribution to Andrew Harper’s database of affluent travelers.
ANDREW HARPER PARTNERS MAKE UP 84% OF TRAVEL OFFICE BOOKINGS
ANDREW HARPER HOTEL PARTNERS HAVE AN AVERAGE DAILY RATE OF $1,585
ANDREW HARPER HOTEL PARTNERS AVERAGE LENGTH OF STAY IS 3.2 NIGHTS
BARTER MARKETING PROGRAM
SMART. STRATEGIC. SEAMLESS.
Partners may have the option to offer room nights, in lieu of cash, in exchange for marketing* with Andrew Harper. Barter nights are packaged and sold exclusively to Andrew Harper members via the private, members-only website.
These barter packages are promoted in one of our most popular weekly emails and on the high-traffic Auctions page. Therefore, the barter option provides additional valued exposure to our partners, above and beyond the marketing itself. Once purchased, barter nights are booked exclusively by Andrew Harper’s Travel Office team to ensure a smooth experience. Members often request additional nights or rooms which are booked at full price.
Interested in barter, but not sure what marketing might fit your budget? Simply let us know the number of nights you’re able to offer as a barter exchange, and we will recommend a marketing plan that aligns with your goals and investment level. There are great options for every budget.
For more information on our barter program, email Partners@AndrewHarper.com.
*Barter value is double the cash price of the selected marketing opportunity and requires an 18-month validity, along with the inclusion of your SELECT benefits or Partner Amenity Program benefits. These benefits are factored into the barter value. Barter options may also be approved for non-hotel partners. Barter agreements allow for blackout dates, as well as other inclusions/exclusions agreed upon with Andrew Harper.
SAMPLE BARTER EXCHANGES
CRUISE
Partner provided a seven-night cruise, inclusive of meals, beverages, snacks, gratuities and port fees, in exchange for:
» EXCLUSIVE EMAIL
» SPRING TRAVELER FULL-PAGE AD
» RECOMMENDED BOOK FULL-PAGE AD
» SPECIAL OFFER EMAIL LISTING
PARIS HOTEL
Partner provided four nights at a luxury hotel in Paris in a Deluxe Junior Suite, including daily breakfast, taxes and fees, in exchange for:
» RECOMMENDED BOOK FULL-PAGE AD
» FALL TRAVELER FULL-PAGE AD
» SOCIAL MEDIA FEATURE
SOUTH ASIA HOTEL
Partner provided two nights at a hotel in South Asia in a suite, including all meals, taxes and fees, in exchange for:
» FALL TRAVELER HALF-PAGE AD
» WEBSITE BANNER TWO WEEKS
INTERESTED IN BARTER?
Not sure which marketing options might fit your budget? Simply let us know the number of nights you’re able to offer in exchange, and we will propose a marketing plan customized to your needs
Andrew Harper’s Q Club is a premier, amenity-driven program available exclusively to Andrew Harper’s travel advisors and its private members-only community.
Q Club hotels receive preferred status with Andrew Harper’s Travel Office and increased visibility to Andrew Harper’s audience.
REQUIREMENTS OF PARTICIPATION
Eligible Andrew Harper-recommended hotels are invited to offer special experiences and benefits for Q Club. Exclusive experiential benefits that highlight what makes the destination or property exceptional. For example: distinctive on-property experiences, unique activities, cultural experiences, special access opportunities, or local events and attractions. These featured Q Club experiences are combinable with other program benefits that may be in place.
Q Club partner hotels receive elevated exposure to Andrew Harper members through distinct and priority visibility on our website, as well as in our publications and emails. The Q Club is meant to recognize and showcase our most distinguished partners.
25%
INCREASE IN Q CLUB BOOKINGS FROM ANDREW HARPER MEMBERS LAST YEAR
$1,836 Q CLUB ADR LAST YEAR
HOW TO JOIN
For more information about joining Q Club and opportunities to market to Andrew Harper’s exclusive audience, contact Partners@AndrewHarper�com�
Q CLUB PACKAGES AVAILABLE — SEE PAGE 10
Q Club participation is by invitation only Compliance with the above criteria does not guarantee inclusion in the program Hotels are chosen and approved at the discretion of Andrew Harper Q Club participation is continuous until either party opts to dissolve the agreement (with written notification) Benefits must be honored for all existing reservations made prior to notification of dissolution
ANDREW HARPER Q CLUB EXAMPLES
Q Club: Choose between a cooking masterclass with the chef or a gardening masterclass with the head grower, each offering an intimate, hands-on experience with the estate’s culinary and horticultural experts.
Q Club: Enjoy a two-hour sunset cruise in the inner reef on the property’s sailing boat.
Q Club: Embark on a tour of Ranthambhore Fort and an insightful tea session with a historian.
Q Club: Immerse yourself in nature with a private naturalist session tailored to the seasons. During summer months, embark on a bird outing, where the melodies of nature come alive amid lush surroundings. In winter, indulge in a Jeep safari, exploring the wild wonders of the landscape.
Q Club: Experience the vibrant cultural heritage with a batik painting class led by a local artist. Learn about this distinctive form of fabric painting and create your one-of-a-kind batik masterpiece on a T-shirt or canvas.
Q Club: Learn about ocean conservation, assist in replanting heat-resistant corals and contribute to sustaining coral reefs for future generations during a Coral Replanting Restoration Project.
Q CLUB MARKETING PACKAGE
Available exclusively to participating Q Club hotels. This includes premium position at the top of our Q Club email, a special offer email listing, a website banner for a two-week time span and a social media placement on the Andrew Harper social platforms. To become a Q Club hotel, please contact Partners@AndrewHarper.com.
» Q CLUB EMAIL PRIME PLACEMENT
» SPECIAL OFFER EMAIL LISTING
» WEBSITE BANNER – 2 WEEKS
» SOCIAL MEDIA FEATURE
EXCLUSIVE EXPERIENCES
Launched in 2024, Andrew Harper’s Exclusive Experiences is a curated selection of unique and private travel opportunities available to our members. Partner with Andrew Harper to showcase exceptional private travel experiences that inspire unforgettable journeys.
From private villas and islands to exclusive use properties and buyouts and private yacht and cruise charters, these experiences provide the utmost in luxury, privacy and comfort.
Contact us to explore further collaboration, share ideas, and discover how we can create exceptional travel experiences together.
Opt for the marketing package below to enhance visibility and engagement. Or work with our dedicated partnership team to design a plan to best fit your goals. Choose from a variety of print and digital options. Contact our team at Partners@AndrewHarper.com to learn more.
$10,000 MARKETING PACKAGE
» WEBSITE LISTING IN OUR EXCLUSIVE EXPERIENCES SECTION
» HOMEPAGE CAROUSEL BANNER
» HOMEPAGE PROMOTION
» EXCLUSIVE EMAIL
» PRIORITIZED CONSIDERATION FOR WEBINAR REQUESTS
PRIVATE VILLAS & RESIDENCES
PRIVATE ISLAND ESCAPES
WELLNESS TRAVEL
LUXURY YACHT & CRUISE CHARTERS
PRIVATE JET EXPERIENCES
UNIQUE & SPECIALIZED EXPERIENCES
LUXURY TRAIN JOURNEYS
EXCLUSIVE USE PROPERTIES & HOTEL BUYOUTS
ANDREW HARPER’S RECOMMENDED
Formerly known as the Directory, RECOMMENDED reflects the publication’s evolution from a reference guide to a beautifully produced annual collection of Andrew Harper’s trusted travel recommendations. This hardcover, coffee-table-quality volume is mailed directly to members and serves as a year-round source of inspiration, member benefits and guidance for planning exceptional journeys.
DISTRIBUTION FORMAT
July (annually) Print & Digital
ADVERTISING DEADLINES
Participation + Materials Deadline: April 2, 2027
Mailing Date: July 2027
STANDARD LISTING
Andrew Harper’s production team will create and proof a listing using partner-provided copy and images. Choose to highlight your property, upcoming events, new experiences or other noteworthy offerings.
VIEW SPECS
TWO-PAGE PRINT READY
Print ready artwork created and submitted by the partner. Content and creative subject to review and approval by publisher.
VIEW SPECS
TRAVELER MAGAZINE
Published twice yearly, Traveler features firsthand itineraries and insights from Andrew Harper editors, advisors and partners.
audience.
EDITIONS FORMAT
Spring & Fall Print & Digital (interactive version)
ONE ISSUE
STANDARD LISTING
Andrew Harper’s production team will create and proof a listing with partner-provided copy and images.
PRINT READY
Partner designed print-ready artwork created and submitted for publisher approval. TRAVELER
DIRECT MAIL OPPORTUNITIES
Print continues to be one of the most effective ways to reach affluent travelers. Andrew Harper’s direct mail opportunities place your brand directly into the hands and homes of our most engaged members, with formats designed to inspire discovery and action.
Choose from a postcard, trifold or double gatefold mailing, or tell a more expansive story through a booklet of six or more pages. These pieces may be mailed independently, included in a themed mailing alongside complementary travel partners or distributed with either TRAVELER magazine or Andrew Harper’s Hideaway Report, our flagship monthly publication.
DIGITAL MARKETING
Andrew Harper’s digital platforms connect your brand with one of the world’s most valuable luxury travel audiences. Through our private member website, targeted email campaigns and carefully selected social media placements, partners reach affluent, high-intent travelers actively planning their next journey.
Our members don’t just browse — they book. With industry-leading engagement rates and a high average spend per trip, your message reaches an audience actively researching and booking travel.
141,000
TOTAL MONTHLY PAGE VIEWS
50,000 MONTHLY SESSIONS
5:21 MINUTES
AVERAGE SESSION DURATION
7.5
AVERAGE PAGES PER SESSION
92% ENGAGEMENT RATE
25,000 HOMEPAGE MONTHLY PAGE VIEWS
16,000 HOTELS LANDING PAGE MONTHLY PAGE VIEWS
96,000 ORGANIC SEARCH MONTHLY IMPRESSIONS
5,000 ORGANIC SEARCH MONTHLY CLICKS
SOCIAL MEDIA
HOMEPAGE PROMOTION
Feature your hotel, experience or special offer on the AndrewHarper.com homepage. Both static and video options are available.
PRICING
LANDING PAGE BANNER
Placement at the top of the high-traffic Hotels, Cruises, Exclusive Experiences or other landing pages and linking to the partner’s dedicated page. Additional landing page placements may be available.
SPECS
PRICING
VIEW
EXCLUSIVE EMAIL
A limited number of Exclusive Email opportunities will be available throughout the year to promote one hotel, villa, cruise partner or brand. A special offer is required for participation.
Q CLUB EMAIL
A premium position at the top of our Q Club email highlighting select hotels and exclusive amenities. Must be a participating Q Club hotel to purchase.
SPECIAL OFFER PROMOTION
Special Offers are featured on the highly-trafficked Promotions page for the duration of the offer’s validity. Add premium placement to any option for enhanced visibility and increased ROI.
SPECIAL OFFER EMAILS
Sent twice monthly to members, displaying offers from up to 10 partners and linking directly to offer details on our website.
VIEW SPECS
SOCIAL MEDIA MARKETING PACKAGE
Connect with Andrew Harper’s audience through a coordinated social media campaign designed to showcase your property, destination or brand. Our team will develop custom content using partner-provided video, imagery and approved messaging, then share it across select Andrew Harper social media channels to encourage discovery and engagement.
PACKAGE INCLUDES
» ONE INSTAGRAM COLLABORATIVE FEED POST OR CAROUSEL
» ONE INSTAGRAM STORY SERIES WITH DIRECT LINK
» CROSS-PLATFORM SHARING ON FACEBOOK
» CUSTOM COPY DEVELOPED BY ANDREW HARPER
» PARTNER TAGS AND LINKS, AS APPLICABLE
LIMITED-AVAILABILITY DIGITAL OPPORTUNITIES
Reach Andrew Harper members through a select collection of high-visibility digital placements designed to drive awareness and timely action. With limited opportunities available throughout the year, these placements offer prominent access to members across Andrew Harper’s website and direct mobile channels.
All placements are subject to availability, campaign timing, audience relevance and Andrew Harper approval. Our team will recommend the channels and placements best suited to your goals.
WEBSITE POP-UP
Capture members’ attention with prominent messaging displayed on AndrewHarper. com. Ideal for special offers, new openings, seasonal promotions and time-sensitive campaigns.
SMS MESSAGE
Reach opted-in Andrew Harper members directly with a concise, timely message featuring your property, experience or special offer.
APP PUSH NOTIFICATION
Connect with Andrew Harper app users through a timely notification delivered directly to their mobile devices. Ideal for noteworthy announcements, exclusive experiences and limited-time offers.
PAID MEDIA CAMPAIGN EXTENSION
Extend the reach of your Andrew Harper marketing campaign through targeted paid advertising across select digital platforms. Using Andrew Harper’s first-party audience insights, we create and manage campaigns designed to reconnect with members and engaged website visitors beyond AndrewHarper.com.
Campaigns may appear across Google, Facebook and Instagram and direct users to your property, offer or campaign page on AndrewHarper.com. From campaign development and audience targeting to ongoing management and reporting, our team handles every step.
AVAILABLE AS AN ADD-ON TO SELECT ANDREW HARPER MARKETING PLANS
CAMPAIGN MAY INCLUDE
» TARGETING OF RELEVANT ANDREW HARPER AUDIENCES
» RETARGETING OF ENGAGED ANDREWHARPER � COM VISITORS
» PLACEMENT ACROSS SELECT GOOGLE AND META CHANNELS
» DIRECT LINKS TO RELEVANT ANDREWHARPER � COM CONTENT
» POST-CAMPAIGN PERFORMANCE REPORT
Custom pricing based on campaign objectives, duration and media investment Minimum media investment may apply�
SPONSOR OUR ANNUAL MEMBERS’ CHOICE AWARDS
The Members’ Choice Awards recognizes top-rated hotels, cruises, and experiences as voted on by our community of members. Sponsoring this program is a powerful way to align your brand with excellence and high member trust.
SPONSORSHIP DETAILS *
» DONATION OF A HOTEL STAY, VILLA EXPERIENCE, CRUISE, OR CURATED PACKAGE
» FEATURES IN PROMOTIONS ACROSS EMAIL, SOCIAL AND THE ANDREW HARPER WEBSITE
» WEBSITE BANNER INCLUSION DURING AWARDS SEASON
* Limited to three partners