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BRANDING | GRAPHIC DESIGN Portfolio

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RESUME CONTACT INFORMATION BLEJUSCA ANDREI 14.04.1988 Europe | Asia-Pacific

email: blejusca@yahoo.com andreiblejusca@gmail.com skype: andrei_blejusca wechat: andreiblejusca whatsapp: +40723046390

PROFESSIONAL EXPERIENCE november 2019 - present

SENIOR DESIGN ARCHITECT | Goudie Associates, Hong Kong www.goudieassociates.com Responsibilities: •Architecture, interior & graphic design team leader •Developing the design from concept to detail •Attending meetings with clients & collaborators •Project sites visiting & inspecting

july 2017 - november 2019

SENIOR DESIGNER | WELL Architecture, Shanghai, China www.wellarch.cn Responsibilities: •Design director •Branding, VI & Graphic Design •Leading the concept design teams for architecture, interior design & branding projects

february 2014 - july 2017

DESIGN ARCHITECT | KOE International, Shanghai, China Responsibilities: •Architecture & landscape concept design •Architectural illustration •Attending meetings with clients & sites visiting


june 2013 - january 2014

JUNIOR DESIGN ARCHITECT | YELLOW OFFICE, Bucharest, Romania www.yellowoffice.ro Responsibilities: •Architecture & Interior Concept Design + Illustration •Branding & Graphic Design

june 2011 - june 2013

INTERN ARCHITECT | BAIXA Construction, Romania www.baixa.ro Responsibilities: •Architecture: Restaurant, Residential and Swimming Pool Design •Product design: Furniture, Urban Furniture •Marketing: Branding Design, Outdoor & Indoor Print Design

june 2010 - june 2011

DESIGN CONSULTANT | VASION, Romania www.vasion.ro Responsibilities: •Store facade design •Branding & marketing design

EDUCATION july 2016 / 2017 / 2018

Harvard University - Graduate School of Design, Cambridge, Massachusetts, USA •Find, Create, Operate: The Hotel Project Development Lifecycle •Certificate of Completion •The Real Estate Development Fundamentals •Certificate of Completion •Digital Buildings •Certificate of Completion

october 2007 - july 2013

“Ion Mincu” University of Architecture and Urbanism, Bucharest, Romania •School of Architecture •Master of Architecture •Title of Architect •RIBA accredited


RESUME LANGUAGES English - fluently speaking and reading | good competence in writing | Cambridge Certificated Chinese - intermediate knowledge | HSK3 Certificated | currently studying for HSK4 certification Romanian - native language French - basic knowledge

COMPUTER SKILLS visualization 2D & 3D modeling rendering

Adobe Photoshop 5/5 Adobe InDesign 5/5 Adobe Illustrator 4/5 Autocad 5/5 Sketchup 5/5 3D Studio Max 3/5 Rhino & GH 2/5 SketchUp + V-ray/Enscape 5/5 Lumion 5/5 3D Studio Max + V-ray 3/5

OTHER SKILLS hand drawing | express ideas through sketches creativity | generate & apply new ideas and solutions team work | work confidently withing a group flexibility | adapt to changing situations & environment integrity | maintain confidentiality and question inappropriate behavior professionalism | pay care & attention to quality in all the work

VOLUNTEERING PROJECTS october 2013

East - Centric Architectural Triennale Bucharest, Romania

october 2013

The launch of RePAD guide Restoration - Patrimony, Architecture, Development Bucharest, Romania

september 2013

VOLAM - Volunteering in Astra Museum Sibiu, Romania

2010 & 2011

Monumente Uitate / Forgotten Monuments Romania


WORKSHOPS & EXHIBITIONS 12 - 15 september 2013

Văleni Wood Workshop Event by Maria Tibănesti Association and Baron Michael de Sturcea Neamt, Romania

july 2012 & 2013

Summer University of Restoration of Monuments and Sites under the patronage of the Romanian Academy Old School and Heritage Restoration in Bucium, 3rd and 2nd edition Alba, Romania

17 - 26 august 2012

School of Bunesti 5th edition Targu Mures, Romania

PERSONAL PROJECTS 2010 - present

TRAVEL with an ARCHITECT This is an on-line photo report of the places me and my wife visited around the world and which are worth seeing. The project can be followed on instagram @TRAVELwithanARCHITECT

2017 - present

ZWARTpro™ | Travel & Mobile Photography Gear Brand and product development project Worked with the development team to create the brand identity, product packaging and marketing materials, landing page and Amazon store design. The products are designed and developed together with a factory from China, and are being sold worldwide through Amazon stores.

2018 - present

Amz ASAP - Amazon Asia Pacific Startup Design trainer within the Amazon seller course The course is teaching students a low-risk method of developing successful products to sell on Amazon. My role as a trainer is presenting them about the branding design, packaging, visuals in general, and also giving some insights about product photography and presentation.


BRANDING & GRAPHIC DESIGN GRAPHIC DESIGNER & COORDINATOR 2014 - 2020

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own brand |ZMART BRANDING collaborations |CREATIVE SPACE - Ningbo, China ZWARTpro - USA WELL Architecture - Shanghai, China VASION - Romania VITRAJ Premium Lounge - International Francise MULBERRY - Kuala Lumpur, Malaysia

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Goudie Associates - Rebranding Hong Kong| 2020

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website mock-up

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name cards

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brochure

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stationery

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clothing & accessories

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car print

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I.02

CREATIVE SPACE Ningbo, China| 2018

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CREATIVE SPACE 21


logo colors & dimensions

LOGO _ COLORS 4 options for the use of the color block scheme 2 densities of the color \ different proportions \ used in different circumstances

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LOGO DIMENSIONS Landscape Orientation _ 50mm x 100mm includes the space needed tokeep proportion when scaling the logo. Always use asquare shape of 50mm x100mm to coordinate scaling.

5

10

15

20

25

30

35

40

45

50

55

60

65

70

75

80

CREATIVE SPACE

CREATIVE SPACE

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logo variations

L

L t o p

CREATIVE SPACE 100%

100%

CREATIVE SPACE CREATIVE SPACE CREATIVE SPACE

CREATIVE SPACE CREATIVE SPACE CREATIVE SPACE 75% 50% 25%

100% 24

E

CREATIVE SPACE

75%

75%

50%

25%

50%

25%


LOGO Landscape Orientation for the LOGO is to be used only on materials that have this proportion. EXAMPLE _PENS

CREATIVE SPACE

CREATIVE SPACE

CREATIVE SPACE

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pattern design

PATTERN USE The pattern is designed to create a visual identity that goes through all the materials. The accepted uses of thepattern are only in Black and White oncolor block backgrounds like teh Ta n g e r i n e O r a n g e c o l o r.

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stationary design

Documents Layout All the documents are to be printed on Letter Size paper with one of the chosen layuouts. 216mm x 279mm = letter size

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business cards

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outdoor & indoor advertising

FLAT CORPORATE POSTER _ OPTION1

Exterior printout _ Mockup Big size

Interior printout _ Mockup Small size

According to speciffic Marketing needs, it will be adjusted to fit the task. Shape and proportion should not change

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clothing & uniforms

APRONS 0

For the small shops that have spaces inside the building, there are special "uniforms"like aprons to beworn and create a coherent feeling. [For coffee shops and the flower shops]

50 mm

30

50 mm


marchendise

C o t t o n T- s h i r t s

0

200 mm

Easy to sell because they are comfy and made in the simple colors of the V I S t r a t e g y, t h e T- s h i r t s are a good selling point for the future tenants of the Creative Space.

0

150 mm

2 t y p e s _ 2 d i m e n s i o n s o f t h e p r i n t o n t h e T- s h i r t s : 150mm X 150mm LOGO+ text(50mm x150mm) 200mm x 200mm LOGO + text (50mm x150mm)

150 mm

CREATIVE SPACE

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product show

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I.03

ZWARTpro - Brand & VI USA| 2017

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website

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website

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website

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store listing & social media

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product banner

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I.04

WELL Architecture - Brand & VI China, Shanghai| 2017

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website

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website

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printed materials

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printed materials

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business cards

5.5cm

安德瑞

Andrei Blejusca Partner Architect

手机 | 183 2147 2354 邮箱 | andrei@wellarch.cn

Mobile | 183 2147 2354 Email | andrei@wellarch.cn

WELL ARCHITECTURE

WELL ARCHITECTURE

座机 | 021 5272 9608 邮箱 | office@wellarch.cn 网址 | www.wellarch.cn

Phone | 021 5272 9608 Email | office@wellarch.cn Website | www.wellarch.cn

本部 | 上海市长宁区番禺路381号F栋401室 分部 | 湖州市南浔区南浔商城8号楼2层

Shanghai | Room 401, Building F, No. 381 Panyu Rd, Chagning Huzhou | 2nd Floor, Bulding 8, Nanxun Mall, Nanxun District

9cm

合伙建筑师

市井言舍建筑设计

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市井言舍建筑设计


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I.05

VASION Rebranding Romania| 2017-2018

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logo design & variants

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stationary & magazine design

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patterns & business cards

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logo clothing design && uniforms variants

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packaging design

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vehicle branding

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website & outdoor media

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I.06

Vitraj Premium Lounge Romania, Bacau| 2014

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LOGO VARIANTS

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TAKE AWAY CUPS

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BUSINESS CARD

front

back 78


EVENT INVITATION DESIGN

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FOOD PROMOTION CAMPAIGN

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CAR PRINT

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I.07

ZMART BRANDING Shanghai, China| 2018

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ZMART BRANDING the choice for amazon sellers

ZMART BRANDING 85


website

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marketing materials

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I.08

C&A Banner & Booth Design China, Shanghai| 2014-2015

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intermediate proposals

winning proposal

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winning proposal

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intermedia


ate option

intermediate option

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I.09

MULBERRY - PACKAGING DESIGN MALAYSIA, KL| 2016

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packaging design

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packaging design

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5ml

packaging design

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flyer design

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member card design

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