Inspiration

The following pages show examples of visual branding guides that are well developed and showcase their brands in a clear and concise way. In developing my own branding guidelines, it is important to do visual research to get a clearer understanding of what works and what does not. Finding good design inspiration from brand guidelines that are well structured and visually appealing, will help me to incorporate the same techniques and systems that they used.

While quite simple in the execution, the new identity introduction for The Neuva School is straight forward and to the point. They highlight who they are, their purpose, the experience they want the customer to get and the keywords that make up their personality. The following pages break each of these elements down into greater detail, but I like how it is simply put and easy to find on one page in the beginning.

John Deere showcases the logo and its anatomy in a clear and concise way. The accepted layouts, spacing and colors are all on one page with a detailed description of the expectations of use.

United Way provides examples and explanations for the proper typefaces and guidelines for their use within United Way publications. I like that they also provide alternate typefaces that can be used in the event that the preferred typeface is unavailable. They also proved visual examples of the typeface and the accepted weights.

Schwab uses a very minimalistic color pallet for their brand identity. In their brand guidelines they provide a detail explanation of their reasoning for the colors that they use. They also explain the guidelines for when and where each color can be used. The color swatches are then shown to the right with the various uses and color naming breakdowns including coated and uncoated Pantone, CMYK, RGB, on screen, and web safe options.