ISEMOA, Corporate Design Manual, EN

Corporate Design Manual

Imprint ISEMOA – Improving seamless energy-efficient mobility chains for all

PROJECT COORDINATOR: Austrian Mobility Research – FGM-AMOR Michaela Kargl kargl@fgm.at +43 316 810451 - 15

AUTHOR OF THIS DOCUMENT: Austrian Mobility Research – FGM-AMOR www.fgm.at Last update: May 2013

PROJECT WEBSITE: http://www.isemoa.eu

LEGAL DISCLAIMER: The sole responsibility for the content of this publication lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EACI nor the European Commission are responsible for any use that may be made of the information contained therein.

ISEMOA is co-funded by the European Union under the IEE 2009 STEER programme.

IEE/09/862/SI2.558304

ISEMOA CORPORATE DESIGN MANUAL

2

Index Introduction ................................................................................................................. 4 The ISEMOA Logo ........................................................................................................ 5 The ISEMOA Logo: Small Version ................................................................................ 6 The ISEMOA Logo: Dimensions & Free Space ............................................................ 7 The ISEMOA Logo: Colour Versions ............................................................................. 8 The ISEMOA Logo: Colours .......................................................................................... 9 The ISEMOA Logo: Unauthorised Logo Variations .................................................... 10 The Intelligent Energy – Europe Programme Logo ................................................... 11 The Font Types ........................................................................................................... 12 The Legal Disclaimer ................................................................................................. 13 The Working Materials .............................................................................................. 15 The Presentation Slide Template ..............................................................................

The Standard Presentation Slides .............................................................................

The Report Template .................................................................................................

The QMS Certificate ...................................................................................................

The USB Stic ..............................................................................................................

The Ring Binder .........................................................................................................

The Name Badge .......................................................................................................

The Place Card ...........................................................................................................

The Ballpoint Pen ......................................................................................................

The Merchandising Article: The Pocket Umbrella ....................................................

16 17 18 19 20 21 22 23 24 25

The Communication Materials .................................................................................. 26 The Teaser Card .........................................................................................................

The Promotion Flyer ..................................................................................................

The Poster ..................................................................................................................

The Project Folder .....................................................................................................

The “Benefits Brochure” ............................................................................................

The Final Publishable Report ....................................................................................

The Website ................................................................................................................

ISEMOA CORPORATE DESIGN MANUAL

27 28 29 30 32 33 34

3

Introduction THE PROJECT

THE CORPORATE DESIGN MANUAL

The challenge: People with reduced mobility (PRM), who comprise about one third of the European population, face many barriers in using public space and public transport.

Because of to these barriers many of these PRM depend on a car for all their daily trips.

The communication has to reflect the global objective of the ISEMOA project.

The Visual Identity of ISEMOA will make an important contribution to building a coherent image of the project which will in turn help to achieve the goals of awareness and transparency.

This document, the ISEMOA Corporate Design Manual, provides guidance for developing various communication and dissemination materials including the website, folders, teaser postcards, power point presentations and other informative materials and merchandising articles.

The EU approach: “ISEMOA” is developing standardised quality management schemes to help local and regional authorities in their work to continuously improve the accessibility of public spaces and public transport.

The mission of the project is to: > Help local and regional authorities to remove barriers in public spaces and public transport and to improve access to daily activities and services by sustainable transport modes. > Enable PRM to use sustainable, energy-efficient modes (walking, cycling, and public transport) > Save energy in transport

ISEMOA CORPORATE DESIGN MANUAL

The purpose of this manual is to present: > the materials that give the project its visual identity and so help to promote it; > the rules for the use of these materials; and > examples of the incorrect use of these materials.

Those organisations in charge of project management, but also all the other beneficiaries of the project are, under the terms of the contract, responsible for promoting the visual identity of the project. The rules governing ISEMOA’s visual identity must also be respected by other non-partner organisations when they use the project logo.

4

The ISEMOA Logo The ISEMOA logo should be used on all materials issued by the authorities. It plays a role of utmost significance in creating brand association.

Under no circumstances should any attempt be made to recreate the ISEMOA logo. Only the logo versions presented in this manual are correct and it is these that should therefore be used.

The following elements form the “Basic logo” > The ISEMOA Logo Symbol > The ISEMOA Logo Type > The Slogan “Improving seamless energy-efficient mobility chains for all”

Recommended minimum size: 60 mm

ISEMOA CORPORATE DESIGN MANUAL

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The ISEMOA Logo: Small Version This logo is applicable for small-sized usage (e.g.

Ballpoint pens).

The following elements form the “Small Logo” • The ISEMOA Logo Symbol • The ISEMOA Logo Type • The URL “www.isemoa.eu”

Recommended minimum size: 30 mm

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The ISEMOA Logo: Dimensions & Free Space In order to create the maximum impact and visibility, the presence of a white space around the graphic signature is very effective. This space individualizes the logo by separating it from the surrounding elements (margin of the page, other logos, text or graphic elements).

The free space available should observe the minimum shown in the next image. The actual distance between the margins and the logo depends on the actual size of the logo.

dimensions

2

0,5

5

0,5

0,5

free space / minimum distance

0,75

ISEMOA CORPORATE DESIGN MANUAL

7,5

0,75

7

The ISEMOA Logo: Colour Versions

basic logo colour

basic logo greyscale

basic logo plain, inverted (silkscreen)

ISEMOA CORPORATE DESIGN MANUAL

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The ISEMOA Logo: Colours The CMYK colour code should be used for all printed materials. For special printing, the PANTONE colour scale should be used.

1

2

On the website and other electronic applications, the RGB colour scale, created through graphic software colour conversion, should be used.

CMYK

RGB

PANTONE

C 80 M0 Y 56 K0

R0 G 168 B 135

Green 339 CV

C0 M0 Y0 K 60

R 135 G 136 B 138

Cool Grey 8 CV

colour

2

1

2

greyscale

2

ISEMOA CORPORATE DESIGN MANUAL

2 2

9

The ISEMOA Logo: Unauthorised Logo Variations >

The logo should never appear on one of the colours or similar colours which compose the logo.

>

The logo should never be written with another font types.

>

No shadow effects should be applied to the logo.

>

The logo should not be distorted in any way.

ISEMOA CORPORATE DESIGN MANUAL

>

The logo should never be used with an outline.

>

No element of the logo should appear in unapproved colours.

>

No element of the logo should change its prescribed position.

>

The logo should not be rotated.

10

The Intelligent Energy – Europe Programme Logo All information and publicity measures must also include the Intelligent Energy Europe (IEE) programme logo. This logo (Supported by IEE) is for use by projects receiving funding from the Intelligent Energy – Europe programme. It should be used primarily by beneficiaries of the programme in their communication materials and tools.

More information about the graphic design specifications and requirements of the Intelligent Energy – Europe programme at http://ec.europa.eu/energy/ intelligent/implementation/communication_en.htm

colour

greyscale

plain, inverted (silkscreen)

ISEMOA CORPORATE DESIGN MANUAL

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The Font Types FONTS FOR LAYOUTS AND PRINTED PUBLICATIONS

FONTS FOR MS OFFICE DOCUMENTS

DIN PRO is our primary typeface that should be used in all typeset communications such as publications and advertisements. DIN pro has many different styles and effects which allow for considerable flexibility.

For licensing reasons the font data cannot be provided by the coordinator. Fonts must instead be purchased separately by each user.

ARIAL is used for documents generated with MS Office programmes and for all electronic media (PowerPoint presentations etc). ARIAL is pre-installed on both PCs and Mac computers. The font type „ARIAL regular“ should be used for body text and „ARIAL bold“ for headlines.

Do not use DIN PRO in MS Office documents to guarantee easy exchange of data!

DIN PRO regular for titles

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

DIN PRO bold for subheadings

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

DIN PRO regular for body text

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

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The Legal Disclaimer (1/2) In addition to the IEE programme logo (Supported by IEE) you will also need to display the following legal disclaimer on any written information produced for your project. This disclaimer can be written in small font size and placed in less conspicuous parts of publications or documents (e.g. in the editorial information), but it is critical that it is actually displayed somewhere.

Please use the following text in English for transnational communication and in your native language for national communication! The use of these disclaimers is obligatory for any material produced.

THE LEGAL DISCLAIMER IN ENGLISH The sole responsibility for the content of this publication lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EACI nor the European Commission are responsible for any use that may be made of the information contained therein.

THE LEGAL DISCLAIMER IN SEVERAL LANGUAGES

(translated by the ISEMOA project partners)

BG (bulgarian) Мнението, изразено в настоящата публикация е на авторите и по никакъв начин не отразява официалната позиция на Европейския Съюз. Изпълнителната агенция за конкурентоспособност и иновации, както и Европейската Комисия не носят отговорност за публикуваната в документа информацията.

CZ (czech) Výhradní odpovědnost za obsah této publikace nesou autoři. Obsah neodráží nutně stanovisko Evropské unie. EACI ani Evropská komise nenesou odpovědnost za jakékoli jednání, vyplývající z informací zde uveřejněných.

DE (german) Die alleinige Verantwortung für den Inhalt dieser Publikation liegt bei den AutorInnen. Sie gibt nicht unbedingt die Meinung der Europäischen Union wieder. Weder die EACI noch die Europäische Kommission übernehmen Verantwortung für jegliche Verwendung der darin enthaltenen Informationen.

ES (spanish) El contenido de esta publicación solo compromete a su autor y no refleja necesariamente la opinión de la Unión Europea. Ni la EACI ni la Comisión Europea son responsables de la utilización que se podrá dar a la información que figura en la misma.

FR (french) Le contenu de cette publication n’engage que la responsabilité de son auteur et ne représente pas nécessairement l’opinion de l’Union européenne. Ni l’EACI ni la Commission européenne ne sont responsables de l’usage qui pourrait être fait des informations qui y figurent.

ISEMOA CORPORATE DESIGN MANUAL

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The Legal Disclaimer (2/2) IT (italian) La responsabilità per il contenuto di questa pubblicazione è unicamente degli autori. Questo non rispecchia necessariamente l’opinione della Comunità Europea. Né la Commissione Europea né EACI sono responsabili per qualsiasi uso che possa essere fatto delle informazioni in esso contenute.

NL (dutch) De verantwoordelijkheid voor de inhoud van deze publicatie ligt volledig bij de auteurs. Het vertegenwoordigt niet noodzakelijk de mening van de Europese Unie. Noch EACI noch de Europese Commissie is verantwoordelijk voor het gebruik van de informatie opgenomen in de publicatie.

PL (polish) Wyłączna odpowiedzialność za treść niniejszej publikacji leży po stronie jej autorów. Nie odzwierciedla ona opinii Unii Europejskiej. Zarówno EACI jak i Komisja Europejska nie ponoszą odpowiedzialności za wykorzystanie zawartych tu informacji.

RO (romanian) Responsabilitatea asupra conţinutului acestei publicaţii aparţine în exclusivitate autorilor săi. Acesta nu reflectă în mod obligatoriu opinia Uniunii Europene. EACI şi Comisia Europeană nu sunt responsabile de utilizarea informaţiilor conţinute aici.

SE (swedish) Ansvaret för innehållet i denna publikation ligger hos författarna. Det återspeglar inte nödvändigtvis Europeiska unionens åsikt. Varken EACI eller Europeiska kommissionen ansvarar för all användning som kan göras baserad på informationen.

SI (slovenian) Za vsebino te publikacije so odgovorni samo avtorji. Vsebina ne odraža stališča Evropske unije. EACI in Evropska komisija nista odgovorna za kakršno koli uporabo informacij, ki jih publikacija vsebuje.

SK (slovakian) Výlučná zodpovednosť za obsah tejto publikácie spočíva na jej autoroch. Publikácia nereprezentuje názor Európskej komisie. EACI ani Európska komisia nepreberajú zodpovednosť za použitie informácií, ktoré sú jej obsahom.

ISEMOA CORPORATE DESIGN MANUAL

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The Working Materials

Quality Management System for Accessibility

5,5

Accessible and energy-efficient mobility for all!

Example City

5,5

25 16,5

[name of region/municipality/city]

has successfully implemented the ISEMOA Quality Management System and is motivated and willing to improve the quality of accessibility work within the [municipality/city/region].

The ISEMOA process included the following tasks: 3 Teamwork of different stakeholders (providers as well as users) of [name of municipality/city/region] 3 Exchange of experiences and discussions during several ISEMOA team meetings 3 Compilation of an comprehensive action plan to improve accessibility in [name of region/municipality/city]

Place, 00. Month 2012

Prename Name ISEMOA auditor

ISEMOA – Accessible and energy-efficient mobility for all!

Accessible and energy-efficient mobility for all!

m

47 m Project Partners (1/2) Project Coordinator: FGM-AMOR (AT) Project Partners: AGEAS (IT) BSRAEM (BG) NP (CZ) Sinergija (SI) ECUBA (IT) NEU (UK) EAP (BG) ETT (ES) IEP (CZ) M21 (BG)

Accessible and energy-efficient mobility for all!

IST (PL) URTP (RO) SECAD (IE) TAS (UK) TUD (DE) Trivector (SE) Uni Zilina (SK) UIRS Titel (SI) der Präsentation (ändern in Folienmaster) Subcontractor: Mobiped (FR)

Titel der Präsentation (ändern in Folienmaster)

ISEMOA CORPORATE DESIGN MANUAL

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THE WORKING MATERIALS

The Presentation Slide Template

The presentation slide template is available as MS Power Point file and can be used for own presentations.

Accessible and energy-efficient mobility for all!

Placeholder for contact data and the logo of project partners

Prename Name Organisation Date, Location

Project partner logo (Placeholder)

Accessible and energy-efficient mobility for all!

Headline, Arial bold, 24 pt

Editable text parts: Style sheets and colours for fonts are predefined

Body, Arial regular, 18 pt: Kisuaheli neumix dok barcompe. Rewitz gofell queju vinre. Esni uz balomre rindupu doan, Neukifa in lenim dakai herangu de sal. Henri ounim herero wubu, havars en schekra dol Deck in noviton.

•

Kisuaheli neumix dok barcompe – Kisuaheli neumix dok barcompe • Kisuaheli neumix dok barcompe

Organisation/Institution/Company, Prename Name, Place 00. Month 0000

ISEMOA CORPORATE DESIGN MANUAL

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THE WORKING MATERIALS

The Standard Presentation Slides

MS Power Point presentation slides, provided in all project languages

Accessible and energy-efficient mobility for all!

Accessible and energy-efficient mobility for all!

Titel der Präsentation (ändern in Folienmaster)

Accessible and energy-efficient mobility for all!

The holistic view (1/4)

Accessible and energy-efficient mobility for all!

 Taking into account all categories of people with reduced mobility (PRM)

Project Partners (1/2)

• • • •

people with permanent disabilities or temporal impairments, people with communication difficulties, older people, people with small children or heavy luggage ...

Project Coordinator: FGM-AMOR (AT) Accessible and energy-efficient mobility for all!

Project Partners: IST (PL) URTP (RO) AGEAS (IT) SECAD (IE) BSRAEM (BG) TAS (UK) NP (CZ) Timescale TUD (DE) Sinergija (SI) Trivector (SE) ECUBA (IT) Uni Zilina (SK) May 2010 – November 2010NEU (UK) Investigating fundamentals UIRS Titel (SI)der Präsentation (ändern in Folienmaster) EAP (BG) Developing ISEMOA schemes November 2010 – December 2011ETT (ES) Subcontractor: IEP (CZ) February 2011 – August 2011 Selection and description of test-sites Mobiped (FR) M21 (BG) October 2011 – May 2012 May 2012 – November 2012

Implementing ISEMOA schemes in test-sites Finalising ISEMOA schemes

Titel der Präsentation in auditors Folienmaster) October 2012 – January 2013 Training of (ändern ISEMOA

November 2012 January 2013 – April 2013

Establishing a networking and information platform Finalising the training and working materials

Titel der Präsentation (ändern in Folienmaster)

ISEMOA CORPORATE DESIGN MANUAL

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THE WORKING MATERIALS

The Report Template

The report template is provided as MS Word document

Intelligent Energy – Europe

STEER

4 QUALITY CHECK FOR CONTENT / STRUCTURE The QA process for checking content of deliverables will involve using the following checklist. Partners are therefore requested to check their document against the below list before submission, to ensure the document complies. Questions in this checklist marked with an asterisk (*) should also be applied to outputs that are not deliverables – for example, the programme for a workshop, or a questionnaire or list of questions for interview. This is to ensure that these outputs and activities also meet project objectives, and that they are of sufficiently high quality to maintain the high quality of the project amongst an external audience (e.g. recipients of questionnaires).

4.1 Presentation of document 1. Is the document written in word for windows (compatibility mode)?

2. Is the document written using the ISEMOA template for fonts/headings etc?* red?* 3. Are chapters and subheadings correctly numbered?* 4. Are figures and tables correctly numbered following the protocol of using chapter numbers i.e. Table 1 in Chapter One to be labelled ‘Table 1.1’, Figure 3 in Chapter Two to be labelled ‘Figure 2.3’, and so on?

4.2 Content and structure 5. Is the document written in BRITISH English (note that is different from the USAUSA English that is often set as default in MS windows)?

6. Does the report/output/activity follow a logical structure?* 7. Is there a comprehensive introduction explaining the context of the report and an its objectives? For an activity or output that is not a deliverable, some form of introduction is usually necessary, but it need not be very long in most cases.* 8. Do the objectives of the report/activity relate closely to what was set out in the Annex I? If not, is it clear why the report/activity is different from what was originally proposed?* 9. Does

the

report

have

proper

conclusions

and

where

appropriate

are

recommendations made? fina chapter 10. Is any work quoted or referred to properly referenced (with a separate final listing references)?*

Quality Assurance Guidance for ISEMOA

Page 9

QUALITY ASSURANCE GUIDANCE Author:

Coordinator: Michaela Kargl

Catriona O’Dolan / Tom Rye

Austrian Mobility Research

Edinburgh Napier University

kargl@fgm.at

ca.odolan@napier.ac.uk

+43 316 810451 - 15

0131 455 2210

Start date of the action:

18/05/2010

End date of the action:

17/05/2013

Duration:

36 months

Project website:

http://www.isemoa.eu

Grant agreement no. IEE/09/862/SI2.558304 – ISEMOA, Improving seamless energy-efficient mobility chains for all

ISEMOA CORPORATE DESIGN MANUAL

Style sheets and colours for fonts are predefined Used fonts: Arial Regular & Arial Bold

18

THE WORKING MATERIALS

The QMS Certificate Quality Management System for Accessibility

The ISEMOA QMS Cerificate is provided as template file in english for translation and editing at 2 sorts of applications: – Adobe InDesign CS3 file, colours: CMYK – MS Word document, colours: RGB Format size: DIN A3, 297 x 420 mm

Example City

[name of region/municipality/city]

has successfully implemented the ISEMOA Quality Management System and is motivated and willing to improve the quality of accessibility work within the [municipality/city/region].

The ISEMOA process included the following tasks: 3 Teamwork of different stakeholders (providers as well as users) of [name of municipality/city/region] 3 Exchange of experiences and discussions during several ISEMOA team meetings 3 Compilation of an comprehensive action plan to improve accessibility in [name of region/municipality/city]

Place, 00. Month 2012

Prename Name ISEMOA auditor

ISEMOA – Accessible and energy-efficient mobility for all!

Quality Management System for Accessibility

Editable text parts: Style sheets and colours for fonts are predefined Used fonts: Arial Regular & Arial Bold

Example City

[name of region/municipality/city]

has successfully implemented the ISEMOA Quality Management System and is motivated and willing to improve the quality of accessibility work within the [municipality/city/region].

The ISEMOA process included the following tasks: 3 Teamwork of different stakeholders (providers as well as users) of [name of municipality/city/region] 3 Exchange of experiences and discussions during several ISEMOA team meetings 3 Compilation of an comprehensive action plan to improve accessibility in [name of region/municipality/city]

Place, 00. Month 2012

Prename Name ISEMOA Auditor

ISEMOA – Accessible and energy-efficient mobility for all!

Placed logos: ISEMOA: basic version, colour IEE: basic version, colour

PArTNEr lOgO (PlACEhOldEr)

Placeholder for project partner logos

ISEMOA CORPORATE DESIGN MANUAL

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THE WORKING MATERIALS

The USB Stic

USB stic Plastic handle colour Pantone Blue 339 C/U

16,5

25

5,5

47 mm

5,5

25 16,5

47 mm

m 47 m 16,5 5,5 Logos 25 Silkscreen version for laser engraving ,5 version, plain ISEMOA: 16small IEE: basic version, plain Print: single colour, grey

25

5,5

m

47 m

m

47 m

ISEMOA CORPORATE DESIGN MANUAL

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THE WORKING MATERIALS

The Ring Binder

16,5 25

Provided as editable Adobe InDesign CS3 template Used fonts DIN Pro Regular

m

47 m

AuditorInnentraining

45

ISEMOA CORPORATE DESIGN MANUAL

305 mm

Slide-in pages for ring binders

AuditorInnentraining

5,5

275 mm

21

THE WORKING MATERIALS

The Name Badge

Name badges for trainings & conferences – provided as editable template file in english as Adobe InDesign CS3 file, colours: CMYK – Document format size: DIN A4, 210 x 297 mm – Trimmed size: 89 x 54 mm

Editable text parts: Used fonts DIN Pro Regular DIN Pro Medium

Prename Name

54 mm

Header (fixed design elements)

Organisation Event Title • Location • Date

89 mm

ISEMOA CORPORATE DESIGN MANUAL

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THE WORKING MATERIALS

The Place Card

Provided as editable template in english as Adobe InDesign CS3 file, colours: CMYK Document format size: DIN A4, 210 x 297 mm

1

Event Title • Location • Date

Prename Name

90

2

Event Title • Location • Date

2

Prename Name

2) Header (fixed design elements)

1

90

Organisation

1) Editable text parts: Used fonts DIN Pro Regular DIN Pro Medium

297 mm

40

40

GLUE FLAP

37

Place card for trainings & conferences

Organisation

210 mm

ISEMOA CORPORATE DESIGN MANUAL

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THE WORKING MATERIALS

www.isemoa.eu

The Ballpoint Pen www. ww w isem emoa oa.e eu

Ballpoint pen (white/transparent)

w w. ww w.is isem moa o .eu .e eu www.isemoa.eu

www. ww w isem emoa oa.e eu

w w. ww w.is isem moa o .eu .e eu

www. ww w isem emoa oa.e eu

Logos ISEMOA: small version, plain IEE: basic version, plain Print: single colour, grey (silkscreen)

ISEMOA CORPORATE DESIGN MANUAL

w w. ww w.is isem moa o .eu .e eu

24

THE WORKING MATERIALS

The Merchandising Article: The Pocket Umbrella

Foldable umbrella (white)

Logos ISEMOA: basic version, plain IEE: basic version, plain Print: single colour, grey (silkscreen)

ISEMOA CORPORATE DESIGN MANUAL

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The Communication Materials

Mobility without barriers – on foot, by bicycle, or by public transport The challenge: People with reduced mobility (PRM), who comprise about one third of the European population, face many barriers in public space and public transport.

Due to these barriers most PRM depend on a car for all their daily trips. The ISEMOA project is developing a quality-management system to support cities and regions in their efforts to improve the accessibility of public spaces and public transport.

All consultants and agencies, who want to apply ISEMOA in their work with local and regional authorities, are invited to attend the ISEMOA training workshops and become ISEMOA auditors. For more detailed information contact the coordinator or the ISEMOA partner from your country:

www.isemoa.eu Accessible and energy-efficient mobility for all!

The project ISEMOA started in May 2010 and will run until May 2013. ISEMOA is co-funded by the European Union under the IEE 2009 STEER programme. Publisher: Austrian Mobility Research – FGM-AMOR (Project coordinator). Photos: www.eltis.org (11), FGM-AMOR (1). The sole responsibility for the content of this publication lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EACI nor the European Commission are responsible for any use that may be made of the information contained therein.

Towards a more sustainable mobility for all – accessibility matters Currently many people, especially PRM (people with reduced mobility) are dependent on a car for their daily trips, since they encounter many barriers in public spaces or when using public transport.

ISEMOA supports local authorities to improve the accessibility of public spaces and public transport, and thus to enable all their inhabitants and visitors to adopt a less car-dependent lifestyle.

ISEMOA is unique in its holistic view ISEMOA takes into account … 

all categories of people with reduced mobility (PRM)



the whole door-to-door mobility chain with sustainable transport modes



a comprehensive view of accessibility, including the geographical perspective, service and network issues, as well as barrier-free design and constructions



all kinds of barriers ISEMOA project consortium Coordinator: FGM-AMOR (AT)

ISEMOA, an efficient and effective path towards improved accessibility

Expected results of the project ISEMOA 

The ISEMOA quality-management scheme provides a municistructured framework to assess and improve a munici pality’s, city’s or region’s accessibility work by ...

ISEMOA quality-management scheme implemented in 18 municipalities, cities, and regions all over Europe



training workshops for ISEMOA-auditors offered in 15 European countries



identifying strengths and weaknesses in the accessibility work



ISEMOA working materials available in 13 languages



helping to decide which areas of work to focus on



establishing a structure for a systematic approach to accessibility improvement



providing inspiration for effective measures for continuous improvement of accessibility



accessiestablishing comprehensive knowledge of accessi bility issues amongst local stakeholders

Accessible and energy-efficient mobility for all!

ISEMOA_Poster_CMYK_print.indd 1

Partners: AGEAS (IT), BSRAEM (BG), EAP (BG), ECUBA (IT), ENU (UK), ETT (ES), IEP (CZ), ITS (PL), M21 (BE), NP (CZ), SECAD (IE), Sinergija (SI), TAS (UK), Trivector (SE), TUD (DE), UIRS (SI), Uni Zilina (SK), URTP (RO) Subcontractor: Mobiped (FR) Advisory committee: Adolf Ratzka (Independent Living Institute, SE), Christa Erhart (Gerontology expert, AT), Graham Lightfoot (Mendes, IE), Jarmila Johnova, Petra Lukesova (Prague Mothers, CZ), Tomasz Zwolinski (City of Krakow, PL)

www.isemoa.eu Supported by Intelligent Energy Europe, Contract No: IEE/09/862/SI2.558304, Project duration: May 2010 – May 2013, Project website: www.isemoa.eu, Coordinated by FGM-AMOR, Austria, Contact: kargl@fgm.at Legal Disclaimer: The sole responsibility for the content of this publication lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EACI nor the European Commission are responsible for any use that may be made of the information contained therein.

03.11.11 16:51

Benefits of improving accessibility Contact (project coordinator): Austrian Mobility Research – FGM AMOR Schoenaugasse 8a, 8010 Graz, AUSTRIA Michaela Kargl, e-mail: kargl@fgm.at phone: +43/316/810451-15

www.isemoa.eu

ISEMOA CORPORATE DESIGN MANUAL

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THE COMMUNICATION MATERIALS

The Teaser Card

Printed post cards in 13 languages to promote our project on fairs and conferences.

Trimmed format size: 210 x 100 mm

Accessible and energy-efficient mobility for all!

Mobility without barriers – on foot, by bicycle, or by public transport The challenge: People with reduced mobility (PRM), who comprise about one third of the European population, face many barriers in public space and public transport. Due to these barriers most PRM depend on a car for all their daily trips. The ISEMOA project is developing a qualitymanagement system to support cities and regions in their efforts to improve the accessibility of public spaces and public transport.

All consultants and agencies, who want to apply ISEMOA in their work with local and regional authorities, are invited to attend the ISEMOA training workshops and become ISEMOA auditors. For more detailed information contact the coordinator or the ISEMOA partner from your country:

www.isemoa.eu

The project ISEMOA started in May 2010 and will run until May 2013. ISEMOA is co-funded by the European Union under the IEE 2009 STEER programme. Publisher: Austrian Mobility Research – FGM-AMOR (Project coordinator). Photos: www.eltis.org (11), FGM-AMOR (1). The sole responsibility for the content of this publication lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EACI nor the European Commission are responsible for any use that may be made of the information contained therein.

ISEMOA CORPORATE DESIGN MANUAL

27

THE COMMUNICATION MATERIALS

The Promotion Flyer

Flyer in 13 languages Provided as printable PDF file for digital print

Accessible and energy-efficient mobility for all!

100 mm

Print format size: DIN A4, 210 x 297 mm Folded format size (fan fold): 210 x 100 mm

Mobility without barriers – on foot, by bicycle, or by public transport: the ISEMOA project is developing a quality-management system to support cities and regions in their efforts to improve the accessibility of public spaces and public transport.

Every day a significant part of the population encounters many barriers in public spaces and on public transport. Among them are, for example, people with baby buggies or heavy luggage, people with mobility problems, those with hearing- or visual impairments, or people with learning difficulties. Because of the barriers that exist, for many people it is difficult or even impossible to move around independently in our public spaces. Thus instead these people have to depend on a car or mobilityservice for much of their regular travel.

ISEMOA CORPORATE DESIGN MANUAL

98 mm

* Economic Impulses of Accessible Tourism for All – Study commissioned by the German Federal Ministry of Economics and Technology, NEUMANN P., REUBER P. (2004)

99 mm

People with reduced mobility make up around a third of the European population*

Municipalities, cities, and regions can help their inhabitants and visitors to adopt a less car-dependent lifestyle by ensuring that public spaces and public transport services are fully accessible. Improved accessibility for pedestrians, wheelchair-users, cyclists, and public transport passengers to day-to-day services such as shops, kindergartens, service-, sports-, and leisure-facilities contributes directly to increased quality of life in the city or in the region. For people with reduced mobility, these improvements can make independent travel to these destinations a reality for the first time.

If you want to improve the accessibility of public transport and public space in your municipality, city, or region ...

If you want to use the ISEMOA quality-management-system in your work advising local decision-makers ...

If you want to know more about the project ISEMOA, visit the project-website ...

www.isemoa.eu

Contact: Austrian Mobility Research – FGM AMOR Schoenaugasse 8a, 8010 Graz, AUSTRIA Michaela Kargl, e-mail: kargl@fgm.at phone: +43/316/810451-15 The project ISEMOA started in May 2010 and will run until May 2013. ISEMOA is co-funded by the European Union under the IEE 2009 STEER programme. Publisher: Austrian Mobility Research – FGM-AMOR (Project coordinator). The sole responsibility for the content of this publication lies with the authors.

It does not represent the opinion of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein.

www.isemoa.eu

28

THE COMMUNICATION MATERIALS

The Poster

Poster for project presentation e.g. at meetings, workshops, conferences and fairs.

– provided as printable PDF file in english – Document format size: DIN A0, 1189 x 841 mm

Towards a more sustainable mobility for all – accessibility matters Currently many people, especially PRM (people with reduced mobility) are dependent on a car for their daily trips, since they encounter many barriers in public spaces or when using public transport.

ISEMOA supports local authorities to improve the accessibility of public spaces and public transport, and thus to enable all their inhabitants and visitors to adopt a less car-dependent lifestyle.

ISEMOA is unique in its holistic view ISEMOA takes into account … 

all categories of people with reduced mobility (PRM)



the whole door-to-door mobility chain with sustainable transport modes



a comprehensive view of accessibility, including the geographical perspective, service and network issues, as well as barrier-free design and constructions



all kinds of barriers ISEMOA project consortium Coordinator: FGM-AMOR (AT)

ISEMOA, an efficient and effective path towards improved accessibility

Expected results of the project ISEMOA 

The ISEMOA quality-management scheme provides a structured framework to assess and improve a municipality’s, city’s or region’s accessibility work by ...

ISEMOA quality-management scheme implemented in 18 municipalities, cities, and regions all over Europe



training workshops for ISEMOA-auditors offered in 15 European countries



identifying strengths and weaknesses in the accessibility work



ISEMOA working materials available in 13 languages



helping to decide which areas of work to focus on



establishing a structure for a systematic approach to accessibility improvement



providing inspiration for effective measures for continuous improvement of accessibility



establishing comprehensive knowledge of accessibility issues amongst local stakeholders

Partners: AGEAS (IT), BSRAEM (BG), EAP (BG), ECUBA (IT), ENU (UK), ETT (ES), IEP (CZ), ITS (PL), M21 (BE), NP (CZ), SECAD (IE), Sinergija (SI), TAS (UK), Trivector (SE), TUD (DE), UIRS (SI), Uni Zilina (SK), URTP (RO) Subcontractor: Mobiped (FR) Advisory committee: Adolf Ratzka (Independent Living Institute, SE), Christa Erhart (Gerontology expert, AT), Graham Lightfoot (Mendes, IE), Jarmila Johnova, Petra Lukesova (Prague Mothers, CZ), Tomasz Zwolinski (City of Krakow, PL)

www.isemoa.eu Supported by Intelligent Energy Europe, Contract No: IEE/09/862/SI2.558304, Project duration: May 2010 – May 2013, Project website: www.isemoa.eu, Coordinated by FGM-AMOR, Austria, Contact: kargl@fgm.at Legal Disclaimer: The sole responsibility for the content of this publication lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EACI nor the European Commission are responsible for any use that may be made of the information contained therein.

ISEMOA_Poster_CMYK_print.indd 1

ISEMOA CORPORATE DESIGN MANUAL

03.11.11 16:51

29

THE COMMUNICATION MATERIALS

www.etlis.org / Schiffer

www.etlis.org / Schiffer

Printed folder in all project languages to promote our project on fairs and conferences.

Trimmed and folded format size: DIN A4, 210 x 297 mm, 6 pages

www.etlis.org / Schiffer

The Project Folder (1/2)

→ more independence → enhanced social inclusion FGM / Schiffer

www.eltis.org / Schiffer

→ better health

Benefits of improved accessibility

→ increased quality of life

FGM-AMOR

iStockphoto

→ increased “social capital”

www.eltis.org

le t Accessib y-efficien and energ all! for → cost savings mobility

→ energy savings

→ less pollution

Improving accessibility brings about many benefits both for individuals and for society. Investing in accessibility is a cost effective way of contributing to a sustainable economy

www.etlis.org / Schiffer

How acc e city or ssible is your reg town, And wh ion? y should you care ?

→ more independ ence

→ bette r health

changing transport modes

→ incre ased “social capital”

parking vehicle

moving along selected route

finding places to rest, drink, food, toilets

www.eltis.org (5)

feedback

storage of mobility aid

lost-and-found counter

→ incre ased qual ity of life

FGM-AMOR

organisation reservation booking

AFTER TRIP → enha nced l inclusion socia providing

luggage handling

Benefits of impro ved access ibility

FGM / Schiffer

www.eltis.org / Schiffer

DURING TRIP orientation way-finding

www.etlis.org / Schiffer

A comprehensive view of accessibility BEFORE TRIP planning the trip

Each trip is composed of several components that can be depicted as the “mobility chain”. It is of utmost importance that the whole www.eltis.org

iStockphoto

Mobility is an inte gral part lives – of our every day we are we may “mobile” need to : go to scho see the ol or work doctor or run , or might errands want to – meet frien visit a restaura ds, nt, a gym or or simp ly fancy cinema, a walk accessib or cycl ility is abou e ride ... t making these trips ... easily.

www.etlis.org / Schiffer

and tackling the future challenges of demographic, economic and environmental changes.

→ ener

gy savin mobility chain is accessible!

If there is a barrier in one of the gs components, then the whole mobility chain does not work.

→ cost savin

→ less pollu

gs

tion

Improving accessibility ensures that •

ISEMOA addresse s accessib for Peo ple with ility reduced (PRM) in mobility the broa dest sens that imp e – so rovemen ts mad citizens. e benefit By imp all roving local and accessib regional ility authoriti all peop es enab le, inclu le ding PRM their daily , to mak trips easi e ly. But are mor there e benefits.

•

include people with physical and learning difficulties, chronic & acute health problems,

service quality and facilities for

visual impairments, mental health issues,

pedestrians, cyclists, and public transport

non-average stature, little knowledge of

users are adaptedImp to everybody’s needs roving

the local language, issues orientating,

accessib ility brinas well as older people (especially those gs abou iduals and t man for soci over 75 years) and children or those y bene ety. Inve fits both ctive way sting small children. When also of cont accompanying in acce and tack ributing ssibility ling to aaccount is a term taking into temporary / short sustaina re chal omi ble econ lenges such as conditions, heavy bags omy of dem carrying ronmenta ographic chanluggage, planning, city-planning, construction, or lbulky ges. recovering, from surgery •

forare day-to-day services also indiv

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or illness, visiting another country, etc.

Cooperation across working areas and

We see that all of us suffer from reduced

organisational borders is therefore essential.

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A comprehensive view of accessibility

planning the trip

DURING TRIP orientation way-finding

changing transport modes

AFTER TRIP

luggage handling

parking vehicle

providing feedback

→

storage of mobility aid

finding places to rest, drink, food, toilets

lost-and-found counter

M O EV NI AL

moving along selected route

PREC

ON

DI

→

TI

ISEMOA

nt

→

→

→

T AT

N

IO

www.eltis.org (5)

U

& G IN ON I AT

manageme Quality ving for impro y accessibilit

IMPLEMEN

Each trip is composed of several components that can be depicted as the “mobility chain”. It is of utmost importance that the whole

R

S

organisation reservation booking

O

ON

T

LICY

BEFORE TRIP

PO

maintenance, economic and societal issues.

How acc e city or ssible is your reg town, And wh ion? y should you care ?

Mobility is an inte gral part lives – of our every day we are we may “mobile” need to : go to scho see the ol or work doctor or run , or might errands want to – meet frien visit a restaura ds, nt, a gym or simp or cine ly fancy ma, a walk accessib or cycle ride ility is abou ... t making these trips ... easily.

People with reduced mobility (PRM)

all people can use public spaces and public transport without barriers

S T R AT E G

Y

NS PRECONDITIO involvement, t and User needs Regulatory contex state, Current rship POLICY paper, Leade Policy on rships,

STRATEGY People, Partne Action Plan, resources Financial

, TION Spaces IMPLEMENTA ng, Public se planni ess travel, Land-u ort, Seaml Public transp Measures Supportive ATION & EVALU MONITORING results, society User and Process

mobility chain is accessible! If there is a barrier in one of the components, then the whole mobility chain does not work.

Improving accessibility ensures that •

ISEMOA addresse s accessib for Peo ple with ility reduced (PRM) in mobility the broa dest sens that imp e – so rovemen ts mad citizens. e benefit By imp all roving local and accessib regional ility authoriti all peop es enab le, inclu le ding PRM their daily , to make trips easi ly. But are mor there e benefits.

•

•

People with reduced mobility (PRM)

all people can use public spaces and

include people with physical and learning

public transport without barriers

difficulties, chronic & acute health problems,

service quality and facilities for

visual impairments, mental health issues,

pedestrians, cyclists, and public transport

non-average stature, little knowledge of

users are adapted to everybody’s needs

the local language, issues orientating,

day-to-day services are also

as well as older people (especially those

accessible for non-motorists

over 75 years) and children or those accompanying small children. When also

Good accessibility needs to take into account

taking into account temporary / short term

not only transport issues but also land-use

conditions, such as carrying heavy bags

planning, city-planning, construction,

or bulky luggage, recovering from surgery

maintenance, economic and societal issues.

or illness, visiting another country, etc.

Cooperation across working areas and

We see that all of us suffer from reduced

organisational borders is therefore essential.

mobility at one time or another.

Does ISEMOA fit with your local area?

How does ISEMOA benefit your local area?

ISEMOA has proven to be equally beneficial to

→

Establish a comprehensive view

→

Raise awareness regarding the

→

Improve credibility, efficiency,

importance of accessibility

regardless of their level of experience related to improving accessibility. Thus ISEMOA is suitable

core of forms the process of local ated audit a team A facilit m in which auditor: OA syste d ISEMOA the ISEM a traine y rs led by accessibilit stakeholde work on s the local the 1. asses stage of of each in terms , cycle on the quality on view lish a comm s, 2. estab point weak ete strong and gy and concr op a strate the devel ving 3. for impro measures sibility. on acces local work

of accessibility

small town or municipal districts as well as large city or county councils or regions across Europe,

regional local and provides and ISEMOA effective with an m nt syste authorities manageme quality sibility. proven on acces ving work iple of for impro rlying princ the unde ISEMOA nt, Based on geme ty Mana ty as a Total Quali accessibili improving rated ders illust consi which is process . dynamic ty cycle OA quali by the ISEM

and effectiveness of the work on

for any municipal, city, county and regional

improving accessibility

authorities willing to improve accessibility. →

Identify strengths and weaknesses

→

Gain inspiration and new ideas for

→

Establish a structure of a

→

Establish a system of effective

improving accessibility

Do you want to know more about ISEMOA? Are you interested in implementing ISEMOA in your town/municipal council, city or county council, or region? Find the contact details of

systematic and effective approach for accessibility planning, implementation, and evaluation stakeholder involvement and communication

your ISEMOA auditor on www.isemoa.eu

The ISEMOA quality management system is developed within the European project ISEMOA that involves partners from 15 European countries. The 3-year project began in May 2010 and is supported by the European Commission within the IEE-programme. Publisher: Austrian Mobility Research – FGM-AMOR (project coordinator).

Photos (cover): www.eltis.org (7), FGM-AMOR (1). Legal disclaimer: The sole responsibility for the content of this publication lies with the authors. It does not represent the opinion of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein.

Contact (project coordinator): Austrian Mobility Research – FGM AMOR Schoenaugasse 8a, 8010 Graz, AUSTRIA Michaela Kargl, e-mail: kargl@fgm.at phone: +43/316/810451-15

www.isemoa.eu

ISEMOA CORPORATE DESIGN MANUAL

30

THE COMMUNICATION MATERIALS

The Project Folder (2/2)

BACK COVER

FRONT COVER

Page 6

Page 1

www.etlis.org / Schiffer

www.etlis.org / Schiffer

www.etlis.org / Schiffer

Page 3

Does ISEMOA fit with your local area?

How does ISEMOA benefit your local area?

ISEMOA has proven to be equally beneficial to

→ →

city or county councils or regions across Europe,

→ enhanced social inclusion

→

improving accessibility. Thus ISEMOA is suitable

Improve credibility, efficiency, and effectiveness of the work on improving accessibility

authorities willing to improve accessibility.

FGM / Schiffer

www.eltis.org / Schiffer

→ increased “social capital”

Raise awareness regarding the importance of accessibility

regardless of their level of experience related to for any municipal, city, county and regional

Benefits of improved accessibility

Establish a comprehensive view of accessibility

small town or municipal districts as well as large

→ more independence → better health

→

Identify strengths and weaknesses

→

Gain inspiration and new ideas for improving accessibility

→

Do you want to know more about ISEMOA?

→ increased quality of life

systematic and effective approach for accessibility planning, implementation, and evaluation →

FGM-AMOR

iStockphoto

Are you interested in implementing ISEMOA

Establish a system of effective stakeholder involvement and

in your town/municipal council, city or county

communication

council, or region? Find the contact details of your ISEMOA auditor on www.isemoa.eu

www.eltis.org

→ energy savings

Establish a structure of a

Accessible and energy-efficient mobility for all!

The ISEMOA quality management system is developed within the European project ISEMOA that involves partners from 15 European countries. The 3-year project began in May 2010 and is supported by the European Commission within the IEE-programme. Publisher: Austrian Mobility Research – FGM-AMOR (project coordinator).

Photos (cover): www.eltis.org (7), FGM-AMOR (1). Legal disclaimer: The sole responsibility for the content of this publication lies with the authors. It does not represent the opinion of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein.

→ cost savings → less pollution

Contact (project coordinator): Austrian Mobility Research – FGM AMOR Schoenaugasse 8a, 8010 Graz, AUSTRIA

Improving accessibility brings about many benefits both for individuals and for society. Investing in accessibility is a cost effective way of contributing to a sustainable economy

Michaela Kargl, e-mail: kargl@fgm.at phone: +43/316/810451-15

and tackling the future challenges of demographic, economic and environmental changes.

www.isemoa.eu

A comprehensive view of accessibility

PRE

CO

ND

I

→

PRECONDITIONS User needs and involvement, Current state, Regulatory context

→

POLICY Policy on paper, Leadership

→

STRATEGY Action Plan, People, Partnerships, Financial resources

→

IMPLEMENTATION Land-use planning, Public Spaces, Public transport, Seamless travel, Supportive Measures

→

MONITORING & EVALUATION User and society results, Process

S

www.eltis.org (5)

& ING OR ION IT U AT L

ON

lost-and-found counter

ISEMOA Quality management for improving accessibility

TI ON

ISEMOA CORPORATE DESIGN MANUAL

storage of mobility aid

providing feedback

TA

Page 2

finding places to rest, drink, food, toilets

parking vehicle

Each trip is composed of several components that can be depicted as the “mobility chain”. It is of utmost importance that the whole mobility chain is accessible! If there is a barrier in one of the components, then the whole mobility chain does not work.

S T R AT E G Y

Improving accessibility ensures that

People with reduced mobility (PRM)

•

all people can use public spaces and

include people with physical and learning

public transport without barriers

difficulties, chronic & acute health problems,

service quality and facilities for

visual impairments, mental health issues,

pedestrians, cyclists, and public transport

non-average stature, little knowledge of

ISEMOA provides local and regional

A facilitated audit process forms the core of

users are adapted to everybody’s needs

the local language, issues orientating,

authorities with an effective and

the ISEMOA system in which a team of local

day-to-day services are also

as well as older people (especially those

proven quality management system

stakeholders led by a trained ISEMOA auditor:

accessible for non-motorists

over 75 years) and children or those

for improving work on accessibility.

1. assess the local work on accessibility

accompanying small children. When also

Based on the underlying principle of

Good accessibility needs to take into account

taking into account temporary / short term

Total Quality Management, ISEMOA

not only transport issues but also land-use

conditions, such as carrying heavy bags

considers improving accessibility as a

planning, city-planning, construction,

or bulky luggage, recovering from surgery

dynamic process which is illustrated

maintenance, economic and societal issues.

or illness, visiting another country, etc.

by the ISEMOA quality cycle.

Cooperation across working areas and

We see that all of us suffer from reduced

measures for improving the

organisational borders is therefore essential.

mobility at one time or another.

local work on accessibility.

•

ISEMOA addresses accessibility for People with reduced mobility (PRM) in the broadest sense – so that improvements made benefit all citizens. By improving accessibility local and regional authorities enable all people, including PRM, to make their daily trips easily. But there are more benefits.

moving along selected route

luggage handling

IMPLEMEN

Mobility is an integral part of our lives – every day we are “mobile”: we may need to go to school or work, see the doctor or run errands – or might want to meet friends, visit a restaurant, a gym or cinema, or simply fancy a walk or cycle ride ... accessibility is about making these trips ... easily.

changing transport modes

TI

organisation reservation booking

orientation way-finding

ISEMOA – an efficient tool to improve the quality of accessibility AFTER TRIP

LICY

planning the trip

DURING TRIP

PO

BEFORE TRIP

MO EV N A

How accessible is your town, city or region?

And why should you care?

•

Page 4

in terms of each stage of the quality cycle, 2. establish a common view on the strong and weak points, 3. develop a strategy and concrete

Page 5

31

THE COMMUNICATION MATERIALS

The “Benefits Brochure”

–

provided in 13 languages as printable brochure file and as web optimised PDF file) Document format size: DIN A4 Number of pages: 16

– –

Benefits of improving accessibility Contact (project coordinator): Austrian Mobility Research – FGM AMOR Schoenaugasse 8a, 8010 Graz, AUSTRIA Michaela Kargl, e-mail: kargl@fgm.at phone: +43/316/810451-15

www.isemoa.eu

Examples of single pages:

Accessible environments benefit everyone, not just people with disabilities

Every day, many people face barriers and

But this group of PRM – people with reduced mobility – also includes people with learning

lic spaces and on public transport. Among

difficulties, people carrying heavy bags or

them are, for example: people with disabili-

bulky luggage, people with non average stat-

ties, older people (especially those older

ure, people with little knowledge of the local

than 75 years), children, and people accom-

language, people with orientation problems,

panying small children.

people who have problems reading, people

Because of the barriers2 that exist, for many

gartens, sports and leisure facilities are not

people it is difficult or even impossible to

easily accessible for pedestrians, wheel-

move around independently in our public

chair users, cyclists and public transport

spaces or use public transport. Thus many

users, and thus people depend on a car to

of these people are less mobile: they make

reach these destinations.

population (see graphs below). Because of

A more detailed description of barriers fre-

the barriers that exist, many PRM have to

quently encountered in public spaces and

depend on a car or mobility service for much

public transport can be found in the bro-

of their regular travel. Furthermore, a lot of

chure “Accessibility – why we need it” down-

day-to-day services such as shops, kinder-

loadable from http://www.isemoa.eu

Trips per day 2,87 2

2,76

1

0

with mental health problems, colour blind people, people with arthritis, hip problems or

NON-PRM

coronary problems, people recovering from

✔ ✔ ✔ ✔ ✔

Trip-length in km

3

10 9 8 7 6 5 4 3 2 1 0

PRM

9,2

NON-PRM

PRM

surgery or illness, and people with tempo-

On average PRM are less mobile: they make fewer and shorter trips

European population are PRM (people with reduced mobility).

children do not need a “parent taxi” for all their trips older people can travel by themselves independently families do not need to have a second car social inclusion/social equality is strengthened lower demand for special transport and senior care services

6,65

rary impairments such as broken legs, etc.

Experts estimate that about 35-40 %1 of the

BENEFITS OF IMPROVING ACCESSIBILITY

Reduced car dependency and independent mobility

fewer and shorter trips than the average

Everybody knows that accessible environments are good for people with disabilities, but did you know that policies and measures which reduce barriers and improve accessibility bring about many more benefits?

problems when moving around in pub-

BENEFITS OF IMPROVING ACCESSIBILITY

Accessible public spaces and public trans-

and areas, people who do not have access to

port services, and improved accessibility of

a car or cannot drive a car, are socially isolat-

day to day services for non motorists, reduc-

ed and deprived as they only have limited ac-

es car dependency of both inhabitants and

cess to work, education, shops, health care

visitors significantly.

and leisure facilities.

Improved accessibility of day-to-day services

A fully accessible travel chain means free-

for pedestrians, wheelchair users, cyclists

dom and more independence for people with

and public transport users enables people,

reduced mobility (PRM), since it gives them

who do not have access to a car or cannot

the opportunity of independent mobility. Thus

drive a car, to reach many of their desired

it is likely that by improving accessibility the

FGM-AMOR

BENEFITS OF IMPROVING ACCESSIBILITY

iStockphoto

BENEFITS OF IMPROVING ACCESSIBILITY

The fact that improved accessibility gives

Improved accessibility of day to day services

PRM the opportunity for independent mobil-

for pedestrians, wheelchair users, cyclists

ity leads to lower demand for special trans-

and public transport users, enables many

port services4 therefore bringing economic

households to save costs since on the one

benefits to society.

hand they can cut fuel costs by reducing car-

In an accessible, fair environment, people

trips and on the other hand families do not

can care for themselves and live independ-

need to have a second car.

ently for much longer5. Accessibility supports

Accessible environments enable people with

active ageing and thus helps to reduce the

reduced mobility to move around independ-

burden of care work and the cost of senior

ently, and this motivates and encourages

care services to the benefit of society.

them to leave their homes more often, meet

If day to day services are easily and safely ac-

other people and participate in social life.

cessible for non motorists, children do not

This helps to prevent social isolation7.

need a “parent taxi” for all trips, and this is also of benefit to their parents who can spend less time chauffeuring their children6.

––––––––––––––––––––––––––––––––––––––––

By considering available figures regarding the mobility behaviour of people in Europe, TU-Dres-

destinations on their own. Thus improved

differences in mobility behaviour of PRM and

den found that: on average PRM make 2.76 trips per day, while non-PRM make 2.87 trips per

accessibility increases independence of non

non PRM that exist today, will become smaller

4

––––––––––––––––––––

day. Furthermore the average trip-length of PRM is 6.65 km, while the average trip-length of

motorists, since they need not always rely on

or will even disappear completely: this means

5

Slattery S., Evernden J.: “Continuous accessible path of travel to participation”, The Independent Living Centre New South

1

non-PRM is 9.2 km.

others to give them a lift. This contributes to

that, in an accessible environment, PRM will

6

According to a UK-study (for esure.com) the average child is driven by parents 3,500 miles a year to school, parties, and

European Disability Forum (2011): Facts and figures about disability, in: http://www.edf-feph.org/Page_

social inclusion and social equality , since

most probably make more trips and travel

quite often, in car orientated communities

longer distances than they do today.

3

Generale.asp?DocID=12534 (28.10.2011)

–––––––––––––––––––– 2

3

CATCH Fact sheet “Health” in: www.carbonaware.eu “Check out the KOLLA-project – public transport for everybody” in: www.eltis.org/docs/studies/EROA8QEC96.pdf Wales Australia, in: http://www.arata.org.au/arataconf08/papers/universal_design/SLATTERY_Sue_paper.doc leisure activities. In fact, 40 % of the driving time of mothers is dedicated to transporting their children (in: http://www. telegraph.co.uk/news/uknews/1513228/Parents-taxi-service-worth-10000-a-year.html and http://www.thefreelibrary.

Report “Relationship of energy-efficiency in transport and accessibility of the whole mobility-chain” in: http://www.ise-

com/PARENTS+TAKEN+FOR+A+pounds+10k+RIDE%3B+Mum%27s+taxi+clocks+up+3500+miles...-a0143600124)

moa.eu/index.php?ID1=7&id=7

7

Accessible environments and accessible transport are important factors for prevention of social isolation, according to the Canadian Social Isolation Working Group, “Working together for Seniors”, 2007 in: http://www.seniors.alberta.ca/Seniors/

4

5

BENEFITS OF IMPROVING ACCESSIBILITY

trips by active transport modes, this results

Less motorised traffic

in an increased number of pedestrians and

noise also bring about health benefits and Furthermore, another positive effect of reduced car traffic is that this creates more attractive public spaces15 for cycling and

Increased walking and cycling also results in more social interaction amongst citizens.

strengthens the community and increases “social capital”10. This is essential for vibrant

attract more pedestrians and cyclists and this increases shopping at local retailers11 and boosts local economies.

transport modes such as walking and cycling rather than by car. This increase in regular physical activity brings about health benefits8, reducing the risk of diseases such as cardio-

Werner Gronau, Karl Reiter & Robert Pressl (Ed.): Transport and Health Issues. Mannheim 2011 in: http://www.eltis.org/ docs/tools/THI-RobertPressl_KarlReiter.pdf

9

rience difficulties moving around independ-

in transport, and brings about environmen-

ently in public spaces due to existing barri-

and public transport users enables all peo-

tal benefits such as less air pollution, less

ers. When accessibility is improved, we can

ple to adopt a less car dependent lifestyle. In

greenhouse gas emissions and less noise

assume that PRM can substitute at least

an accessible environment even PRM, who

pollution. In fact the reductions in transport

about 5 %13 of their car trips with walking,

have been dependent on a car for all their

related energy consumption and greenhouse

trips due to the barriers that they have en-

gas emissions that can be achieved by im-

countered in public spaces and on public

proving accessibility are quite substantial.

cycling or public transport trips. Thus due to improved accessibility about 4.8 million car km per year14 may be shifted by PRM

transport, can replace car trips by more sus-

to other more sustainable transport modes

tainable transport modes such as walking,

and thus more than 316,000 litres of fossil

cycling or public transport.

Jacobsen P.L.: “Safety in numbers: more walkers and bicyclists, safer walking and bicycling”. Injury Prevention 2003;

fuel may be saved each year in a city with 100,000 inhabitants.

9: 205-9 in: http://bmj-injuryprev.highwire.org/content/9/3/205.full.pdf 10

Leyden, K M.: “Social Capital and the Built Environment: The importance of walkable neighbourhoods” in American Journal of Public Health, 93(9). pp. 1546-51. 2003

11

Buis J., Wittink R.: “The economic significance of cycling. A study to illustrate the costs and benefits of cycling policy”, Den Haag, Netherlands: TNG Uitgeverij, 2000, in: http://www.velomondial.net/velomondiall2000/PDF/BUIS.PDF

12

European Disability Forum (2011): Facts and figures about disability, in: http://www.edf-feph.org/Page_Generale. asp?DocID=12534 (28.10.2011) According to studies conducted by SOCIALDATA in German cities, about 5 % of the trips done by car are not “captive”, i.e. these trips could have been made by other modes of transport as well.

betes, etc. Thus on the one hand more active

14

mobility results in increased personal well-

By considering available figures regarding the mobility behaviour of PRM in Europe, TU-Dresden found that PRM make about 2.76 trips per day with an average trip-lengths of 6.65 km. (Refer to report “Relationship of energy efficiency in transport and accessibility of the whole mobility chain” in: http://www.isemoa.eu/index.php?ID1=7&id=7 )

being, and on the other hand reduces societal

15

costs due to less sick leave and lower health-

NICHES+: “Guidelines for implementers of neighbourhood accessibility planning”, 2010, in: www.niches-transport.org/ fileadmin/NICHESplus/G4Is/21582_policynotesWG1_2.indd_low.pdf

care costs.

ISEMOA CORPORATE DESIGN MANUAL

––––––––––––––––––––––––––––––––––––––––

13

vascular disease, obesity, stroke, type 2 dia-

10

of the European population are PRM

who encounter barriers in public spaces and

Less car use helps to achieve energy savings

for pedestrians, wheelchair users, cyclists

www.eltis.org

and public transport users enables all people to make more of their daily trips by active

–––––––––––––––––––––––––––––––––––––––– 8

40 %

12

Improved accessibility of day to day services

FGM-AMOR

for pedestrians, wheelchair users, cyclists

For example: Experts estimate that about 35-

inhabitants, more than 35,000 people expe-

Furthermore better accessible public spaces

Improved accessibility of day to day services

ronments for people to live in.

public transport. Thus in a city with 100,000

communities and also helps to prevent crime.

✔ personal health benefits due to more physical activity ✔ reduced societal costs (less sick leave, reduced health care costs, ...) ✔ increased safety for cyclists and pedestrians ✔ more social interaction

walking and results in more pleasant envi-

✔ environmental benefits (less air pollution, less greenhouse gas emissions, and less noise pollution, ...) ✔ energy savings in transport ✔ more attractive public spaces

www.eltis.org / Schiffer

www.eltis.org / Schiffer

lead to fewer accidents and reduced safety related costs borne by society.

cial networks of each individual, but it also

positive effects of reduced motorised traf-

contribute to an increased quality of life.

pedestrians and cyclists increases9, this will

This not only has a positive effect on the so-

In addition to the environmental benefits, the fic such as better air quality and less traffic

cyclists on the roads. Since safety in walking and cycling increases as the number of

www.eltis.org / SChiffer

If people make a higher share of their daily

BENEFITS OF IMPROVING ACCESSIBILITY

FGM-AMOR

More active mobility

9

BENEFITS OF IMPROVING ACCESSIBILITY

FGM-AMOR

BENEFITS OF IMPROVING ACCESSIBILITY

docs/WorkingTogetherForSeniors.pdf

8

11

12

13

32

THE COMMUNICATION MATERIALS

The Final Publishable Report

Final publication within the project – provided as PDF file in english (web optimised & printable) – Document format size: DIN A4 – Number of pages: 50

Accessible and energy-efficient mobility for all!

Examples of single pages:

3

4

4.1 developing the isemoA Qms

introduction to the isemoA project the isemoA project aimed to support local and regional authorities in europe in their efforts to improve accessibility and thus to reduce the car-dependency of their citizens and visitors.

the isemoA Qms was tested in 18 municipalities, cities and regions in 14 european countries.

took into account the needs and expectations of the stakeholders

built on existing experiences and good practice

p. 15

p. 17

p. 19 → all groups of people with reduced mobility (PRM)

ISEMOA takes into account ...

be able to make trips by walking, cycling, and

accessibility of day-to-day services without a

public transport. therefore isemoA applies a

car are essential pre-conditions for people to

holistic approach and takes into account:

→ all categories of people with

→ the whole door-to-door mobility chain with sustainable transport modes

→ a comprehensive view of accessibility

Adopted an iterative development process

→ all kinds of barriers

p. 21

→ the whole door-to-door mobility chain with sustainable transport modes

→

→ a comprehensive view of accessibility

all steps of the work-process necessary for improving accessibility

→ all kinds of barriers

→

4

Accessibility of the whole mobility chain and

reduced mobility (PRM)

the isemoA concept was disseminated to stakeholders all over europe to raise awareness regarding the importance of accessibility and the benefits of improving accessibility.

Accessible And energy-efficient mobility for All!

the main aim of isemoA is to enable all people to make either all or at least part of their daily trips using sustainable transport modes, and thus develop a less car-dependent lifestyle.

ISEMOA takes into account ...

Applied a holistic approach

225 isemoA auditors were trained to implement the isemoA Qms in municipalities, cities and regions all over europe.

WORK PROGRAMME OVERVIEW

4.1.3 Applying a holistic approach

In order to be able to develop a practical and useful quality management system for supporting local and regional authorities in their accessibility work, the ISEMOA consortium:

In order to reach this aim: the isemoA Qms which provides a structured framework for assessing and improving accessibility work in municipalities, cities and regions, was developed.

4

WORK PROGRAMME OVERVIEW

all steps of the work-process necessary for improving accessibility

Accessible And energy-efficient mobility for All!

10

5

WORK PROGRAMME OVERVIEW

Accessible And energy-efficient mobility for All!

14

5

EVALUATION OF ISEMOA IN EUROPE

19

EVALUATION OF ISEMOA IN EUROPE

SWEDEN

Country

Number of inhabitants

Project partner, who guided the ISEMOA audit

Municipalities / Cities Puconci

UNITED KINGDOM

SUCCESS STORIES

12

18

9

2

GERMANY

POLAND

7 5

BELGIUM

FRANCE

CZECH REP. AUSTRIA

15

1 16

6

17

13

11 8

city of burgas

SLOVAKIA

ROMANIA BULGARIA

ITALY

4

bulgaria

3

10

SPAIN

During the course of the project the ISEMOA QMS was implemented in the following 14 municipalities / cities and 4 regions: Name of the site

IRELAND

during the isemoA project, the isemoA Qms

→ 8 of the sites reported that the isemoA

burgas, located on the bulgarian black sea

All these measures proposed in the isemoA

was implemented in 18 municipalities, cit-

action plan (or parts of it) had been for-

coast, implemented the isemoA Quality man-

Action Plan will contribute to the development

ies and regions in europe. After the isemoA

mally approved by the mayor or council

agement scheme in the framework of the

of the sustainable Urban transport Plan of

audit, the feedback from all these 18 munici-

or such an approving process was (still)

isemoA project.

burgas.

palities, cities and regions was quite positive,

on-going at the time of the follow-up

although some of the local stakeholders,

interview;

the isemoA audit helped the municipality to

the local isemoA team has held periodical

develop the accessibility-related part of the

meetings even after the end of the isemoA

→ in a further 6 of the sites, measures from

sustainable Urban transport Plan. during

audit implementation. currently this team

the action plan were included in other

the isemoA audit process in the municipality,

is working on a large-scale infrastructure

master Plans of the city;

the local isemoA-team developed a range of

project "burgas integrated Urban transport",

measures that will be implemented in order to

financed by the operational programme "re-

improve the municipality’s accessibility work.

gional development 2007 – 2013”.

who had been invited to participate in the slovenia

6,200 6,500

sinergija

Holice

czech republic

midleton

ireland

12,000

secAd

nowy dwor mazowiecki

Poland

28,000

its

local isemoA teams, were rather sceptical at

nP

Municipality of Burgas

14

5.3 success stories

4.2.2 implementation of the isemoA Qms in 18 sites across europe

the beginning.

Kolin

czech republic

31,000

ieP

follow-up interviews, made with the contact

Zilina

slovakia

85.300

Uni Zilina

leuven

belgium

97,300

m21

person of these 18 municipalities, cities and

→ 17 of the 18 sites had already imple-

sibiu

romania

155,000

UrtP

regions about one year after the isemoA

mented some of the measures that had

donostia san sebastian

spain

186,200

ett

audit, revealed that 17 of these 18 sites have

been developed in the course of the

Among those measures were: the establish-

the municipality envisions implementing all

isemoA audit.

ment of a multimedia portal for information

the measures included in the isemoA action

about mobility in the city (including public

plan by the end of 2015. currently burgas par-

Parma

italy

188,700

ecUbA

continued with the activities induced by

burgas

bulgaria

209,600

bsrAem

isemoA:

ljubljana

slovenia

280,000

Uirs

Plovdiv

bulgaria

376,400

eAP

sheffield

United Kingdom

526,000

tAs

→ in 10 of the sites, the isemoA team (or part of this team) has had one or more work-

Regions Vallo di diano

italy

60,000

saxony switzerland

germany

Province of styria

Austria

1,200,000

fgm-Amor

stA region south

sweden

2,200,000

trivector

135,000

ing meeting(s) during the first year after the

AgeAs tUd

Accessible And energy-efficient mobility for All!

isemoA audit;

29

ISEMOA CORPORATE DESIGN MANUAL

The following section describes four specific success stories of ISEMOA implementation.

Accessible And energy-efficient mobility for All!

40

transport schedules and routes, bike lines,

ticipates in an energy efficiency and eco-mo-

bus lanes, bypass routes, bike parking and

bility european project, which will enable the

bike rental, parking areas, school zones,

funding of all measures included in the action

etc.), ensuring accessibility to the beach for

plan. burgas has become a leading munici-

Prm, training of public transport drivers, im-

pality in implementing energy efficiency and

provement of service quality for Prm.

mobility / accessibility actions in the country.

Accessible And energy-efficient mobility for All!

41

33

THE COMMUNICATION MATERIALS

The Website (1/4)

The ISEMOA website is programmed in a Content Management System and is available in 13 languages.

ISEMOA CORPORATE DESIGN MANUAL

34

THE WEBSITE COMMUNICATION MATERIALS

The Website (2/4)

Section: ISEMOA Quality Management System

The section “Project” provides information about the 18 ISEMOA QMS test-sites (3 municipalities, 11 cities and 4 regions)

ISEMOA CORPORATE DESIGN MANUAL

35

THE COMMUNICATION MATERIALS

The Website (3/4)

The Materials section contains ready-to use manuals for the local / regional stakeholders and guidance materials for auditors.

Section “ISEMOA Auditors”: Contact list of ISEMOA Auditors from 16 countries

ISEMOA CORPORATE DESIGN MANUAL

36

THE WEBSITE COMMUNICATION MATERIALS

The Website (4/4)

Section “Networking Area”: Step-by-step guidance for conducting ISEMOA audits

Section “Networking Area”: Contact Search

ISEMOA CORPORATE DESIGN MANUAL

37