Brand Guidelines Template

Brand Guidelines Reduce ambiguity and provide clear direction to your teams and partners on branded assets. A single source for brand and marketing guidelines to keep up-to-date on the latest trends.

LAST UPDATE: 09/2025

COPYRIGHT ©2025. ALL RIGHTS RESERVED

BRAND GUIDELINES

Index.

03

Introduction.

About the Brand.

Brand Logo.

Brand Colours.

Typography.

Visual Style.

Glossary.

Resources.

Contacts.

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BRAND GUIDELINES

Introduction.

05

Welcome to the world of Scoute.

In these pages we’ve outlined the brand basics. It’s everything you need to know to live in - and correctly grow - the world of Scoute.

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INTRODUCTION

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

Warren Buffett

07

The Scoute. visual identity guidelines has

make sure that people know where it came

been established to guide a new approach to

from.

visual communication in printed and digital branded content. This visual identity guide is

While some of our brand executions and

a reference for everyone who is authorized to

graphics have been standardized - like

work with the Scoute. brand.

business cards, letterhead, and envelopes these are not intended as the focus of this

When it comes to our brand, our reputation,

guide. Instead, it is to empower you, the

we maintain strict control over it. We hold

creative, with the elements you need to

ourselves to incredibly high standards, and

create.

we expect the same wherever our brand is represented.

By

utilizing

these

tools,

resources,

and

adhering to the guidelines within, you’ll Our intent with this guide is not to restrict

make things that look like the Scoute. brand,

creativity and innovation: far from it.

every time.

We

believe

in

the

creative

spirit,

and

innovation is one of our core values. What

Please refer back to this guide often. If you

we strive for is a coordinated, consistent, and

have any questions concerning the content

effective brand presence in everything we

of this guide, please don’t hesitate to reach

create. If we make something, we want to

out our Design Team at design@scoute.com

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BRAND GUIDELINES

About the Brand.

09

Our History

2010

Doc, I’m from the future. I came here in a time machine that you invented.

2012

C’mon, open up, let me out of here, It’s uh, the other end of town, a block past Maple.

2013

Wow, you must be rich.

No sir, I’m gonna make something out of myself.

2016

Oh, oh Marty, here’s your keys. You’re all waxed up, ready for tonight.

2018

He laid out Biff in one punch.

I never knew he had it in him.

He never stood up to Biff.

2020

Oh, Marty, I almost forgot, Jennifer Parker called. What, I don’t get what happened.

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et

optas

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CORE VALUES

Clean_Aspirational_Minimal Functional_Precise_Accessible Sustainable_Creative_Passionate Courageous_Proactive_Genuine Meaningful_Challenging

11

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MISSION & VISION

“Environment is no one’s property to destroy; it’s everyone’s responsibility to protect.”

Mohith Agadi

13

Mission & Vision Scoute. takes its role as a green company

leader in promoting eco-friendly business

very seriously.

practices.

Striving

to

protect

and

sustain

our

Between less wasteful packaging, energy-

environment is a given at every stage of our

saving features, and reduced use of harmful

product lifecycles.

chemicals, our company works hard to Scoute. green vision goes beyond delivering

reduce its impact on the environment.

environmentally sustainable products.

We are a global organisation that is socially

Helping customers sustain their businesses,

and

classrooms,

environmentally

responsible,

that

lifestyle,

productivity,

and

embraces creativity and diversity and is

passions is at the core of our mission as a

financially rewarding for our employees and

green company.

shareholders.

We ask: How can we design products to help Scoute. endeavours to become the first

businesses, schools, and individual users save

name in industrial ecology, a corporation

time, reduce costs, and safeguard health

that cherishes nature and restores the

and comfort with minimal environmental

environment; is proud to be an industry

impact?

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BRAND GUIDELINES

Brand Logo.

15

Name, company logo, colours, typeface: these

Wordmark logos are also called “logotypes,”

are the pillars of the identity of the company.

and can include monogram variations for

Their characteristics ensure an individual

smaller spaces like social media profiles and

and consistent image of the company on the

favicons.

market.

Because of the simplicity of these logos, typography and spacing are extra important.

A brand’s logo is one of the core elements of its visual identity. It is because of this reason

The graphic of our definitive logo is very

every brand wants to opt for a design that is

clean, square, linear, essential, strong and

unique, aesthetically enriched and represent

emphasizes the values of the brand.

the organization at its best.

The organization name is incorporated as a simple graphic treatment to create a clear,

Wordmark logo design is all about keeping it

visually memorable identity.

simple. The type-only look is a popular (and

The representation of the word becomes a

timeless) choice across industries, especially

visual symbol of the organization or product.

tech, media, fashion, and food.

The lettering is created using the Montserrat typeface.

What is a wordmark? It’s a type of logo design that includes only the company name — no

The logo should be always produced from

symbols, mascots, or badges.

the master artwork.

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BRAND LOGO

17

X

X

X

X

X

X

X

X

X

COSTRUCTION GRID

EXCLUSION ZONE

X

X

X

X

X

X

X

X

19

70mm | A2

45mm

|

A3

Inverted

B&W

B&W Inverted

Minimum Size

30mm | A4/A5

App 32x32px

20mm | 60px

LEGIBILITY

LOGO MISUSE

DO NOT rotate the logo

DO NOT distort or warp the

DO NOT change the logo’s

logo in any way

colors

DO NOT change the main

DO NOT move the position

DO NOT add special effects

typeface

of the logo

to the logo

DO NOT display the logo

DO NOT display the

DO NOT lighten the logo

with limited legibility

logo as an outline

21

LOGO ON IMAGES

BRAND GUIDELINES

Brand Colors.

23

PANTONE WARM RED

PANTONE 4287 C

WHITE

CMYK 00 / 90 / 90 / 00

CMYK 00 / 00 / 00 / 90

CMYK 00 / 00 / 00 / 00

RGB 239 / 65 / 48

RGB 65 / 64 / 66

RGB 255 / 255 / 255

HEX #EF4130

HEX #414042

HEX #FFFFFF

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BRAND GUIDELINES

Typography.

25

MONTSERRAT

Butler

Ultralight Light Regular Medium Bold Extrabold Black

Ultralight Light Regular Medium Bold Extrabold Black SCOUTE.COM

BRAND GUIDELINES

Visual Style.

27

Every brand needs a visual style guide.

and typographic systems, as well as other visual elements designed to round out the

It’s the graphical culmination of all strategic

comprehensive and unique graphic style for

work, a collection of elements that serves as

the brand.

the visual embodiment of the brand identity.

This process constructs a comprehensive and

As a result of this process, it is critical

cohesive system for execution, and addresses

to

the full range of potential uses; from physical

variants to ensure both ease of use and

size and shape constraints and varying color

effective presentation at all sizes and in all

formats, to the filetypes required to perform

environments.

consider

and

build

all

necessary

on all modern media platforms.

Concepts are to be evaluated within the At its core, the Visual Style System will be

context of example communications and

composed of a brand signature (the logo,

must

wordmark or logotype) to serve as the

critical for the client (e.g. stationery, collateral,

trademark (and potentially countless other

website, environments).

evaluate

those

touchpoints

most

visual components).

This considers both the primary brand lockup To support that primary identifying element,

and possible brand extensions, geographic

we develop complementary patterns, color

signifiers, and other necessary alternates.

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STATIONERY

29

ADVERTISING

MERCHANDISING

31

Andrea Balzano Digital Senior Manager T (123) 456 7890 M (123) 456 7890 P.O. Box 27002 Milano 20147, ITALY

EMAIL SIGNATURE

BRAND IMAGES

33

ICONOGRAPHY

BRAND GUIDELINES

Glossary.

35

CORPORATE IDENTITY

LOGO

A corporate identity is the overall image of a

A logo is a graphic mark or emblem

corporation or firm or business in the minds

commonly used by commercial enterprises,

of diverse publics, such as customers and

organizations and even individuals to aid

investors and employees. It is a primary task of

and promote instant public recognition.

the company communications department

Logos are either purely graphic (symbols/

to maintain and build this identity to accord

icons) or are composed of the name of the

with and facilitate the attainment of business

organization (a logotype or wordmark).

objectives.

BRAND ARCHITECTURE IDENTITY MANUAL The organizational system that defines how A formal reference document establishing

a company’s individual brands relate to and

technical

interact with one another.

and

creative

standards

for

a

visual identity system. Typical standards

It shows the role and hierarchy that each

include descriptions and specifications for

brand plays in the greater structure of the

reproducing the logo or logotype stationery

company and defines the function of each.

system, common print and web applications

It provides clarity to companies and enables

and examples of use on merchandise.

them to differentiate their brand elements

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GLOSSARY

and be intentional about managing brand

glue, pencil cases and other similar items.

equity.

TEMPLATE TYPEFACE/FONT FAMILY A pre-developed page layout in electronic or In typography, a typeface (also known as font

paper media used to make new pages with a

family) is a set of one or more fonts each

similar design, pattern, or style.

composed of glyphs that share common design features. Each font of a typeface has

BRAND

a specific weight, style, condensation, width, slant,

italicization,

ornamentation,

and

A mix of tangible and intangible attributes,

designer or foundry. There are thousands of

symbolized in a trademark that can be

different typefaces in existence, with new

managed to create value for organizations and

ones being developed constantly.

customers. It is the physical representation of a company’s offerings and values, but can

STATIONERY

exist subjectively in a person’s mind. This is chiefly influenced by a person’s comparison

Stationery has historically pertained to a

of the brand promise offered versus their

wide gamut of materials: paper and office

perception, experience, and interaction with

supplies, writing implements, greeting cards,

an organization, product or service.

37

GRAPHIC STYLE

RGB

A consistent theme of the graphic elements

The RGB color model is an additive color

of a brand’s overall visual appearance. Graphic

model in which red, green, and blue light are

style is recognizable by the visual traits of an

added together in various ways to reproduce

overall parent brand and can vary slightly but

a broad array of colors. The name of the

is overall consistent among the sub-brands.

model comes from the initials of the three additive primary colors, red, green, and blue.

CMYK PRIMARY COLORS The CMYK color model (process color, four color) is a subtractive color model, used in

The core selection of identifying colors that

color printing, and is also used to describe

are used in a logo.

the printing process itself. CMYK refers to the four inks used in some color printing: cyan,

PALETTE

magenta, yellow, and key (black). The “K” in CMYK stands for key because in four-color

A given, finite set of colors for the management

printing, cyan, magenta, and yellow printing

of digital images.weight, style, condensation,

plates are carefully keyed, or aligned, with

width, slant, italicization, ornamentation,

the key of the black key plate.

and designer or foundry.

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BRAND GUIDELINES

Resources.

39

Our website www.scoute.com also contains additional resources and information that we think you will find useful.

Please visit it for: – Scoute. brand photo library – Logotype artwork – Links and information

For additional information please contact the brand office at design@scoute.com or call +(123) 456 7890

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BRAND GUIDELINES

Contacts.

41

Should you need any further information, please do not hesitate to contact us.

Tokyo Offices Yaesu 1-Chome, Tokyo 100-8994 +(123) 456 7890 tokyo@scoute.com

New York Offices 495 Flatbush Avenue, NY 11225 +(123) 456 7890 newyork@scoute.com

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Brand Guidelines Last Update: 09/2025 Originally Published: 01/2021 Created by: Scoute. Design Team Questions: design@scoute.com

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COPYRIGHT ©2025. ALL RIGHTS RESERVED