Brand Guidelines Reduce ambiguity and provide clear direction to your teams and partners on branded assets. A single source for brand and marketing guidelines to keep up-to-date on the latest trends.
LAST UPDATE: 09/2025
COPYRIGHT ©2025. ALL RIGHTS RESERVED
Introduction. About the Brand. Brand Logo. Brand Colours. Typography. Visual Style. Glossary. Resources. Contacts. SCOUTE.COM
Welcome to the world of Scoute. In these pages we’ve outlined the brand basics. It’s everything you need to know to live in - and correctly grow - the world of Scoute.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett
The Scoute. visual identity guidelines has
make sure that people know where it came
been established to guide a new approach to
visual communication in printed and digital branded content. This visual identity guide is
While some of our brand executions and
a reference for everyone who is authorized to
graphics have been standardized - like
work with the Scoute. brand.
business cards, letterhead, and envelopes these are not intended as the focus of this
When it comes to our brand, our reputation,
guide. Instead, it is to empower you, the
we maintain strict control over it. We hold
creative, with the elements you need to
ourselves to incredibly high standards, and
we expect the same wherever our brand is represented.
adhering to the guidelines within, you’ll Our intent with this guide is not to restrict
make things that look like the Scoute. brand,
creativity and innovation: far from it.
innovation is one of our core values. What
Please refer back to this guide often. If you
we strive for is a coordinated, consistent, and
have any questions concerning the content
effective brand presence in everything we
of this guide, please don’t hesitate to reach
create. If we make something, we want to
out our Design Team at firstname.lastname@example.org
About the Brand.
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C’mon, open up, let me out of here, It’s uh, the other end of town, a block past Maple.
Wow, you must be rich. No sir, I’m gonna make something out of myself.
Oh, oh Marty, here’s your keys. You’re all waxed up, ready for tonight.
He laid out Biff in one punch. I never knew he had it in him. He never stood up to Biff.
Oh, Marty, I almost forgot, Jennifer Parker called. What, I don’t get what happened.
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Clean_Aspirational_Minimal Functional_Precise_Accessible Sustainable_Creative_Passionate Courageous_Proactive_Genuine Meaningful_Challenging
MISSION & VISION
“Environment is no one’s property to destroy; it’s everyone’s responsibility to protect.” Mohith Agadi
Mission & Vision Scoute. takes its role as a green company
leader in promoting eco-friendly business
Between less wasteful packaging, energy-
environment is a given at every stage of our
saving features, and reduced use of harmful
chemicals, our company works hard to Scoute. green vision goes beyond delivering
reduce its impact on the environment.
environmentally sustainable products. We are a global organisation that is socially
Helping customers sustain their businesses,
embraces creativity and diversity and is
passions is at the core of our mission as a
financially rewarding for our employees and
shareholders. We ask: How can we design products to help Scoute. endeavours to become the first
businesses, schools, and individual users save
name in industrial ecology, a corporation
time, reduce costs, and safeguard health
that cherishes nature and restores the
and comfort with minimal environmental
environment; is proud to be an industry
Name, company logo, colours, typeface: these
Wordmark logos are also called “logotypes,”
are the pillars of the identity of the company.
and can include monogram variations for
Their characteristics ensure an individual
smaller spaces like social media profiles and
and consistent image of the company on the
Because of the simplicity of these logos, typography and spacing are extra important.
A brand’s logo is one of the core elements of its visual identity. It is because of this reason
The graphic of our definitive logo is very
every brand wants to opt for a design that is
clean, square, linear, essential, strong and
unique, aesthetically enriched and represent
emphasizes the values of the brand.
the organization at its best.
The organization name is incorporated as a simple graphic treatment to create a clear,
Wordmark logo design is all about keeping it
visually memorable identity.
simple. The type-only look is a popular (and
The representation of the word becomes a
timeless) choice across industries, especially
visual symbol of the organization or product.
tech, media, fashion, and food.
The lettering is created using the Montserrat typeface.
What is a wordmark? It’s a type of logo design that includes only the company name — no
The logo should be always produced from
symbols, mascots, or badges.
the master artwork.
70mm | A2
30mm | A4/A5
20mm | 60px
DO NOT rotate the logo
DO NOT distort or warp the
DO NOT change the logo’s
logo in any way
DO NOT change the main
DO NOT move the position
DO NOT add special effects
of the logo
to the logo
DO NOT display the logo
DO NOT display the
DO NOT lighten the logo
with limited legibility
logo as an outline
LOGO ON IMAGES
PANTONE WARM RED
PANTONE 4287 C
CMYK 00 / 90 / 90 / 00
CMYK 00 / 00 / 00 / 90
CMYK 00 / 00 / 00 / 00
RGB 239 / 65 / 48
RGB 65 / 64 / 66
RGB 255 / 255 / 255
Ultralight Light Regular Medium Bold Extrabold Black
Ultralight Light Regular Medium Bold Extrabold Black SCOUTE.COM
Every brand needs a visual style guide.
and typographic systems, as well as other visual elements designed to round out the
It’s the graphical culmination of all strategic
comprehensive and unique graphic style for
work, a collection of elements that serves as
the visual embodiment of the brand identity. This process constructs a comprehensive and
As a result of this process, it is critical
cohesive system for execution, and addresses
the full range of potential uses; from physical
variants to ensure both ease of use and
size and shape constraints and varying color
effective presentation at all sizes and in all
formats, to the filetypes required to perform
on all modern media platforms. Concepts are to be evaluated within the At its core, the Visual Style System will be
context of example communications and
composed of a brand signature (the logo,
wordmark or logotype) to serve as the
critical for the client (e.g. stationery, collateral,
trademark (and potentially countless other
visual components). This considers both the primary brand lockup To support that primary identifying element,
and possible brand extensions, geographic
we develop complementary patterns, color
signifiers, and other necessary alternates.
Andrea Balzano Digital Senior Manager T (123) 456 7890 M (123) 456 7890 P.O. Box 27002 Milano 20147, ITALY
A corporate identity is the overall image of a
A logo is a graphic mark or emblem
corporation or firm or business in the minds
commonly used by commercial enterprises,
of diverse publics, such as customers and
organizations and even individuals to aid
investors and employees. It is a primary task of
and promote instant public recognition.
the company communications department
Logos are either purely graphic (symbols/
to maintain and build this identity to accord
icons) or are composed of the name of the
with and facilitate the attainment of business
organization (a logotype or wordmark).
objectives. BRAND ARCHITECTURE IDENTITY MANUAL The organizational system that defines how A formal reference document establishing
a company’s individual brands relate to and
interact with one another.
visual identity system. Typical standards
It shows the role and hierarchy that each
include descriptions and specifications for
brand plays in the greater structure of the
reproducing the logo or logotype stationery
company and defines the function of each.
system, common print and web applications
It provides clarity to companies and enables
and examples of use on merchandise.
them to differentiate their brand elements
and be intentional about managing brand
glue, pencil cases and other similar items.
equity. TEMPLATE TYPEFACE/FONT FAMILY A pre-developed page layout in electronic or In typography, a typeface (also known as font
paper media used to make new pages with a
family) is a set of one or more fonts each
similar design, pattern, or style.
composed of glyphs that share common design features. Each font of a typeface has
a specific weight, style, condensation, width, slant,
A mix of tangible and intangible attributes,
designer or foundry. There are thousands of
symbolized in a trademark that can be
different typefaces in existence, with new
managed to create value for organizations and
ones being developed constantly.
customers. It is the physical representation of a company’s offerings and values, but can
exist subjectively in a person’s mind. This is chiefly influenced by a person’s comparison
Stationery has historically pertained to a
of the brand promise offered versus their
wide gamut of materials: paper and office
perception, experience, and interaction with
supplies, writing implements, greeting cards,
an organization, product or service.
A consistent theme of the graphic elements
The RGB color model is an additive color
of a brand’s overall visual appearance. Graphic
model in which red, green, and blue light are
style is recognizable by the visual traits of an
added together in various ways to reproduce
overall parent brand and can vary slightly but
a broad array of colors. The name of the
is overall consistent among the sub-brands.
model comes from the initials of the three additive primary colors, red, green, and blue.
CMYK PRIMARY COLORS The CMYK color model (process color, four color) is a subtractive color model, used in
The core selection of identifying colors that
color printing, and is also used to describe
are used in a logo.
the printing process itself. CMYK refers to the four inks used in some color printing: cyan,
magenta, yellow, and key (black). The “K” in CMYK stands for key because in four-color
A given, finite set of colors for the management
printing, cyan, magenta, and yellow printing
of digital images.weight, style, condensation,
plates are carefully keyed, or aligned, with
width, slant, italicization, ornamentation,
the key of the black key plate.
and designer or foundry.
Our website www.scoute.com also contains additional resources and information that we think you will find useful.
Please visit it for: – Scoute. brand photo library – Logotype artwork – Links and information
For additional information please contact the brand office at email@example.com or call +(123) 456 7890
Should you need any further information, please do not hesitate to contact us.
Tokyo Offices Yaesu 1-Chome, Tokyo 100-8994 +(123) 456 7890 firstname.lastname@example.org
New York Offices 495 Flatbush Avenue, NY 11225 +(123) 456 7890 email@example.com
Brand Guidelines Last Update: 09/2025 Originally Published: 01/2021 Created by: Scoute. Design Team Questions: firstname.lastname@example.org
S COU TE. COM
COPYRIGHT ©2025. ALL RIGHTS RESERVED