Patti Gifford Seller Guide

Patti Gifford Broker

A MESSAGE FROM PATTI

Selling a home is much more than just placing a sign in your front yard. From determining how to maximize the sale price to finalizing the transaction, doing it right requires education, knowledge, experience, technology and time. As a Real Estate Broker, I have spent over twenty years working full-time in real estate and have helped hundreds of people buy or sell their homes.

One thing I have learned over the twenty plus years I have been working as a broker is that when potential buyers come into your home, they need to see it as their home. In other words, the house you live in may not be the house you sell.

Every home is unique and special, and my objectivity and experience ensure that I have what it takes to get your home sold for the best price.

Call/Text: 206.227.4848 PattiGifford2@gmail.com PattiGifford.com Facebook.com/PattiGifford KW.com

455 SW 152nd St BURIEN WA 98166

When we do get an offer, I will make sure your interests are represented. Since the housing market is complex and ever changing, I make it my full-time job to know the industry, and have at my disposal all the legal and educational resources of Keller Williams Realty Puget Sound. While some transactions are trouble free, others are more complicated. If problems do occur, it helps to have an experienced Real Estate Broker on your side who knows the industry inside and out. No matter how complex the transaction, I will do whatever possible to make it a stress-free experience.

Bottom line: I will do everything possible to get your house SOLD.

~Patti~

CHOOSE VALUE: DISCOVER THE SMART SOLUTION

4

MY PHILOSOPHY & QUALIFICATIONS

5

YOUR TEAM

6

PRICING YOUR HOME

7-8

PREPARING YOUR HOME FOR SALE

9-11

MARKETING YOUR HOME

12 13-17

GIVING BACK TESTIMONIALS

4�

MY PHILOSOPHY & QUALIFICATIONS

MY MISSION I Make It My Business To Know You! And I Make Your Home, My Business!

MY VALUES

HONESTY, INTEGRITY & ACCOUNTABILITY MY QUALIFICATIONS 20+ YEARS REAL ESTATE EXPERIENCE in the Greater Seattle Area - I go the extra mile NEGOTIATING SKILLS - My experience and expertise gives me the ability to advocate for my clients ACTIVE MEMBER of WA STATE REALTOR ASSOCIATION TOP SALES AGENT for Keller Williams Realty Puget Sound TOP PRODUCER LEADER / TRAINER / MENTOR Excellent customer service, listening to your needs and concerns, interpersonal skills Over 3000 credit hours of continuing education to maximize my knowledge of the ever changing real estate market I have a network of professionals working together for one goal...Getting your house SOLD!

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YOUR TEAM

WHO’S ON YOUR TEAM? When you hire me, you get the power of my entire team backing your sale.

ESCROW AGENT

TITLE AGENT

MORTGAGE LENDER

Once your property is under contract, the escrow agent will contact you.

Their job is to coordinate the closing.

Every property has a history of owners, liens, judgements, etc. This history is detailed on the title report. My title agent will deliver a copy of the title report and note if there is anything you should be aware of. They also provide title insurance.

If the buyer of your property is not paying with cash they will have a mortgage lender. who will have pre-qualified them. It will be my job to stay in close touch to do all I can do to encourage we close on time.

STAGER

VISUAL SPECIALIST

My professional stager will transform the inside of your property to be market ready.

Her expertise is essential to your listing’s success from ensuing beautiful photos to inspiring the clients who will walk through your property envisioning it as their own.

High-quality walk-through interior video, aerial drone video and professional photos highlight your home’s best features and attract the vast majority of home buyers who search online. Your online listing is sure to be seen.

TRANSACTION COORDINATOR Getting an offer on your property is only half of my job. Once we have the offer, my transaction coordinator assists me to ensure that every detail –major or minor– is handled at the proper time. Her expertise equals no stress for you.

KELLER WILLIAMS The Keller Williams culture is one of sharing and supporting one another. While I am your real estate agent I have other agents and a support team whenever needed.

6 � PRICING YOUR HOME

THE 5-5-5 STRATEGY TO PRICING The 5-5-5 is the most accurate method to price your home. I leverage the same database that agents, banks, appraisers and buyers use to correctly price a property.

I COMPARE

ACTIVE PROPERTIES

CONSEQUENCES OF OVERPRICING • Your property will go stale and not be able to rekindle the original interest.

• Your property will not be shown to prospects that would otherwise if it were competitively priced.

• Your property will stay on the market longer encouraging buyers to make lower offers.

THE PRICE OF YOUR HOME MARKET CONDITIONS ARE WHAT DETERMINE THE RIGHT PRICE FOR YOUR PROPERTY

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HOW TO PREPARE YOUR HOME: SERVICES

I WILL MAKE YOUR LISTING STAND OUT Today’s home buyers are armed with more information than ever. They tell their agents which homes they want to see — and they’ve already rejected listings with too few, poorly staged, or low quality photos. It is crucial that your listing shows up online with high-impact photos to make a lasting first impression and creates a desire to see more.

STAGING Staging a home makes it more appealing to the largest number of potential buyers.

PROFESSIONAL PHOTOGRAPHY Vivid, enticing photos are very important to attract buyers who search online for your home. It is their first and sometimes only impression. My professional photographer takes the highest quality photos to ensure I highlight your home’s best features.

3D TOUR MATTERPORT

The Matterport camera features a powerful new technology to create a detailed 3D showcase of your home. With this technology, home buyers get the ultimate virtual experience as they are able to see it from every angle like they are physically walking through it.

AERIAL DRONE

VIDEO If needed, a drone will take high-definition photos and video from the air, to capture an impressive point of view of your home, property lot and surrounding area.

8 � HOW TO PREPARE YOUR HOME: TIPS FOR YOU

PREPARATION PAYS OFF: TIPS FOR YOU IMAGINE YOUR HOME THROUGH A BUYER’S EYES

THE BASICS

LIVING ROOM

Home–spotless Lawn–mowed Clutter–removed Carpets–cleaned Odors–gone

Open up the living room by moving furniture and removing unnecessary items

STORAGE

REPAIR

Organize closets, laundry room, mudroom and storage areas.

OUTSIDE

Patch holes and paint walls and ceilings where needed.

Replace broken tiles and re-caulk sinks/tubs.

KITCHEN

Clear counters and refrigerator art/magents. Add a plant or fresh flowers.

COLORS

Neutral colors will appeal to broad range of buyers.

Think curb appeal! Make the front porch and entry area welcoming. Paint the front door. Pressure wash the driveway, sidewalks, decks, and patio. Add a few shrubs, flowers and fresh mulch. Put away garden tools, hoses, toys and bikes.

Remove dead or tired plants.

BEDROOMS

Remove photos and personal items to make bedrooms feel more spacious.

BRIGHTEN

Replace low-watt light bulbs with brighter ones.

Clean windows and open curtains. Leave all lights on for showings.

GARAGE

BATHROOMS

Think “hotel”. Add fresh new towels and remove all personal items.

PETS

Put away toys, clean litter boxes, and deodorize carpets. Take pets with you when house is shown.

Remove as many extras as possible. Tools, lawn equipment and bikes are okay. Leave room for at least one car. Make it look more spacious!

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MARKETING YOUR HOME

SELLING YOUR HOME FASTER AND FOR MORE $$$ According to the National Association of Realtors, data shows nearly 80% of buyers found the home they purchased through a realtor or online. I target my marketing strategy and resources to match where buyers are finding homes.

When more buyers see your property, I can sell it faster.

44%

WHERE DID

BUYERS

FIND THE ACTUAL HOME THEY

PURCHASED?

33%

online

real estate broker 9% Yard sign/ Open House sign

6% Friend, relative, neighbor 5% Builder or builder’s agent 2% Know the seller 1% Print Advertising

10 10 �� MARKETING YOUR HOME: TARGETING BUYERS ONLINE & WITH BROKERS

92% of BUYERS SEARCH FOR HOMES ONLINE I will exhaustively market your listing where the majority of the buyers are looking online and with real estate agents.

BROKER WEBSITES www

By posting on KW.com, Sothebys.com, Century21.com, Windermere.com, ReMax.com and more, your listing gains thousands of views.

MY WEBSITE

REAL ESTATE SITES Zillow, Truilia, Realtor.com.

I know how to get your property showcased ahead of the competition on these popular sites.

Your listing will also be featured on my website.

SEARCH ENGINES Google, Bing, Yahoo.

Wherever people search your on-market listing will be where people are searching.

SOCIAL MEDIA

Facebook, Twitter, Instagram, YouTube, Pinterest. I market your property through the most popular social media networks.

YOUR FACEBOOK

You can leverage your own database by sharing what I post on Facebook on your own page.

I MARKET TO OTHER BROKERS SINCE THEY ARE THE SECOND GREATEST SOURCE OF BUYERS 1. MULTIPLE LISTING SERVICE: The MLS is a website used by all members of the NW Association of Realtors as a tool to share listing information with all Realtors and all of their potential buyers. You need a Realtor who subscribes to this website, which I do.

2. FOLLOWING-UP: I guarantee a weekly follow-up with all the brokers who have shown your home. I gather any feedback they’ve provided to pass along to you.

3. BROKERS OPEN TOURS: Depending on the circumstance, I can make your home open for brokers to view first so they can encourage their ready buyers to submit an offer while it’s fresh on the market.

FOCUSED MARKETING: COVERING THE BASICS

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I COVER THE BASICS TOO 20% of buyers find the home they eventually purchase through these four ways

FOR SALE PATTI GIFFORD 206.227.4848

1. YARD SIGNS & COLORED FLYERS

Approximately 9% of buyers found the home they actually purchased from a yard sign.

My signs attract buyers with a clean modern design. And I will spend the extra money to have colored flyers for the public to take from your sign so they see quality images of your home.

2. OPEN HOUSES

I will host a public open house at prime times allowing potential buyers to view your home without an appointment. If you agree, this will include at least 2 Sundays a month.

4. LOCKBOX 3. WORD OF MOUTH A small percentage of buyers find the home they purchase through a friend, neighbor or knowing the seller.

I provide you a lockbox so that more buyers have the opportunity to preview your home through their real estate agent.

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GIVING BACK

MORE THAN REAL ESTATE It’s my privilege to serve others. Here are a few organizations that I’m grateful to contribute to.

NORMANDY PARK ECONOMIC DEVELOPMENT COMMITTEE Current Member FRIENDS OF NORMANDY PARK President HIGHLINE SCHOOL FOUNDATION Member of the Board of Trustees SOROPTIMIST At Large NUMEROUS CHARITY EVENTS Sponsor and Volunteer

KW CARES

RED DAY

KW Cares is a 501(c)(3) public charity created to support Keller Williams associates and their families with hardship as a result of a sudden emergency. I contribute a percentage of every commission I earn to KW Cares.

Every year I join with other Keller Williams agents in our annual Red Day to serve the community by volunteering our hands and hearts to various needs throughout the city.

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TESTIMONIALS

There are only two words to describe it; EXCELLENT SERVICE….

-Tom Ramos

“REMARKABLY INTUITIVE...

INCREDIBLY KNOWLEDGEABLE...

AND SKILLED IN THE ART OF BUYING AND SELLING HOMES”

Patti Gifford is a gem! Remarkably intuitive about people, incredibly knowledgeable regarding the current housing market, and skilled in the art of buying and selling homes, Patti's drive and determination coupled with her pleasant, easy-going demeanor, has made our experience of selling and buying homes over the years a true delight!

-David and SuAnn Hohimer

Patti is a knowledgeable and helpful pro. She knows the market and how to help both sellers and buyers. We have used her for both! We felt totally confident in her advice and we couldn't be happier with our home sale and home purchase!

-Lisa E

“NOT ONLY IS SHE KNOWLEDGEABLE...SHE ALWAYS HAS YOUR BEST INTEREST IN MIND. I CANNOT RECOMMEND HER ENOUGH”

“WE FELT TOTALLY CONFIDENT IN HER ADVICE...WE COULDN’T BE HAPPIER...!”

Working with Patti to buy our first home was a great experience! Not only is she knowledgeable about all things related to real estate, she is fun to work with and always has your best interest in mind. She partners with the best folks in the industry (inspectors, brokers, etc). Thanks to Patti and her keen insight, she was able to help us with an exceptional offer that landed us our dream house. I cannot recommend her enough. Oh, and she will always point out the best place for your Christmas tree when touring a new home!

-Giancarlo and Annie Lucia

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TESTIMONIALS

Patti Gifford was the listing agent when I purchased my home 7 years ago.

She stayed in contact with newsletters. I told myself that if I were to sell my home, Patti would be my realtor because she took pride in being a realtor and continuing communication. When I first contacted Patti, she did not hesitate to stop by, provide tips on next steps to list my property. Patti respected the fact that there was a buyer agent and made sure I understood that she was there as a professional and there was no pressure if I did not choose her as the listing agent. Patti provided a step by step process for decluttering in preparation to list the property. She always followed up on my progress and no matter what, I could call with questions and she was responsive.

“I WOULD RECOMMEND PATTI TO ANYONE WHO IS LOOKING FOR A RELATOR WHO CARES ABOUT YOU AND DELIVERS RESULTS!”

Patti provided names of handymen for home improvements/repairs, windows and carpet cleaners. She is an amazing realtor and human being. When I was stressed, she was calm. Patti was effective with no pressure as she provided providing step by step process for listing preparation, moving out, and closing. Patti helped me to determine a listing price in this competitive market. I received an offer in 6 days!!!! She helped me to understand the contingencies, an acceptable price and negotiate the inspection report to make it fair and easy for me. I would recommend Patti to anyone who is looking for a realtor who cares about you and delivers results.

-Ruby Prescott

“YOU WERE VERY HELPFUL TO US BEING OUT OF STATERS...

HELP MAKE THE WHOLE BUYING EXPERIENCE VERY SMOOTH!”

Even though you didn't know us & I called you up out of the blue(!), we really felt like you had our best interest. You were very helpful to us being out of staters with steering us toward highly qualified individuals that helped make the whole buying experience very smooth! Very happy with your introduction to Rick as well! He whipped up a fence in a couple days in December for us! Going to be calling him back soon for additional work! Thanks again Patti!

-Lori & Scott Halverson

Dear Patti, I wanted to thank you again for the great job you did selling my condo. We went on the market in September and closed in October! You certainly went the extra mile, taking care of so many things in my absence - like finding a contractor who did an excellent job with repairs and painting, color consulting, and keeping me advised every step of the way (which is important to me). I was so grateful to sell my property without ever having to go up to Seattle at all. After we closed, you staged my sister's house for sale, you were my obvious choice when it was time to sell! Thanks again.

-Carol Haselmire

“YOU CERTAINLY WENT THE EXTRA MILE, TAKING CARE OF SO MANY THINGS IN MY ABSENCE. ”

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TESTIMONIALS

“WE WOULD RECOMMEND PATTI TO ANYONE LOOKING TO BUY OR SELL A HOUSE OR CONDO.”

A friend of ours bought a condo in the Insignia downtown Seattle. Patti mentioned that maybe Carol and myself should consider buying one as well. Buying a condo downtown was not in our immediate future. We have a house in Gig Harbor. Patti suggested we consider buying for an investment and renting it out. I thought that sounded like a good idea. We looked and put in an offer. Patti was extremely helpful throughout the entire process. She always answered her phone when we called with questions. We would recommend Patti to anyone looking to buy or sell a house or condo.

-Carol and Lee Snyder

Yes, even with no furniture we are enjoying condo living in Ballard!

Our condo purchase went very smoothly. We loved your enthusiasm for the work. And we appreciated your responsiveness to all our queries.

-Paul and MJ Patterson

“WE SELECTED HER BECAUSE OF HER DEPTH OF KNOWLEDGE AND HISTORY WITHIN THE NORMANDY PARK COMMUNITY. ”

“WE APPRECIATED YOUR RESPONSIVENESS TO ALL OUR QUERIES.”

Patti has been great to work with. A seasoned veteran in the housing industry.

We selected her because of her depth of knowledge and history within the Normandy Park community. We are very pleased that we selected someone that we knew we could trust and would represent us well.

-Teresa J. Savage

Being first-time home shoppers, David and I were unsure of what to expect from the process. We felt very comfortable with Patti and greatly appreciated her efforts to get to know us and our respective tastes. She was honest, quick with information, and worked hard to track that perfect place (which she found after only three months of searching!). We wouldn't have this amazing house if it weren't for Patti.

- Eve and David

“SHE WAS HONEST, QUICK WITH INFORMATION, AND WORKED HARD TO TRACK THAT PERFECT PLACE”

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TESTIMONIALS

“YOUR FRIENDLINESS AND HONESTY HELPED ME THROUGH THE STRESSFUL TIMES ”

Hi Patti, Just a thank you cannot express my thoughts and emotions to you for all your time, patience, work and professionalism you have put into selling this house for me.

Your continued persistence to follow each step through our sale was greatly appreciated. You always kept in the loop via email/phone calls on where we were in the sale/closing process. Your friendliness and honesty helped me through the stressful times we encountered during the sale. Having it sold is a huge stress out of my life and I am so grateful to you. I will pass your name to others who may need real estate services.

-Robin

Patti Gifford is one of the hardest working people we know. Once she makes a commitment as your agent, you can be assured that one of the most a respected and energetic professionals in real estate is on your team.

-Pat and Julia Patterson

“HER PROFESSIONALISM...AND HER ATTENTION TO THE SPECIAL DETAILS...IS OUTSTANDING.”

“YOU CAN BE ASSURED THAT ONE OF THE MOST A RESPECTED AND ENERGETIC PROFESSIONALS IN REAL ESTATE IS ON YOUR TEAM.”

We have worked with Patti both as a buyer and a seller. Her professionalism is above reproach and her attention to the special details necessary to best represent your property is outstanding.

-Brian and Cory Volkert

Patti is easy to talk to and no sugar coating! Very professional and takes her time from vacation to assist with our questions which was awesome! Thank you!

-Suzette and Rin

“PATTI IS EASY TO TALK TO AND NO SUGAR COATING! ”

TESTIMONIALS

“HER KNOWLEDGE OF THE MARKET IS EXCELLENT AND WE ARE SO GLAD WE HAVE HAD THE CHANCE TO WORK WITH HER...

HER ENTHUSIASM FOR HER WORK AND HER PASSION FOR HER CLIENTS WAS MADE APPARENT DURING OUR EVERY INTERACTION.”

YOUR NOTES

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"Working with Patti Gifford has been an incredible experience! From selling our home, she handled everything with professionalism as only an agent with her experience can - she made sure that we felt comfortable throughout the process, answered all our many questions with confidence and patience. Being that it was our first time selling a home, it was critical we work with someone who was willing to guide us every step of the way. We started the process of buying our new home several months ago and Patti has been terrific at always helping us explore all our options and at no point during our search did we ever feel 'pressure' to make an offer ... Patti always reassured us that we need to take as much time as possible to find our perfect home. Her knowledge of the market is excellent and we are so glad we have had the chance to work with her throughout the past year. Her enthusiasm for her work and her passion for her clients was made apparent during our every interaction. Patti is able to inject her sense of humor into making the home buying/selling process enjoyable!"

-Jon and Kristin Wood

I look forward to making

YOUR HOME

MY Business!!

PattiGifford.com