Clover Publishing Branding Standards Book

Mission, Logo, Usage

CLOVER PUBLISHING

Branding Standards

Clover Mission It is Clover Publishing’s mission to publish books solely for educational purposes and use 25% of its yearly profits towards higher educational scholarship and funding research across disciplines.

Clover History Clover Publishing came out of Miller and Hoppes Publishing in Boston, MA when Francis Miller gave his publishing company to Henry Fesler. In 1902 together they renamed it Clover Publishing and established a mission solely focused on publishing educational texts. It was Henry Fesler’s dream and mission to grow Clover to a level from which it could give educational scholarships to university students in the North East United States and from which it could donate to fund higher education research. First signs of his vision came to fruition in 1959 when they issued their first scholarship.

Their first donation to scholarly research was issued in 1978. Today they are renowned for their contribution to the field of education.

The clover company name and the clover and butterfly logo came from the Clover Publishing property. Out of the window on the second floor you could see out to a rare patch of green next to the building given its city local. That patch had been overgrown in clovers and the butterflies would hover over them feeding on their leaves. This was a view that Henry Fesler looked on just after Mr. Martin had asked him to take on the publishing house. As he looked out that window and pondered his future he gleaned the vision and mission the Clover Publishing operates by today.

Clover Values - Excellence - Giving - Contributing to society through education

- Family spirit - Vision, dreams and inspiration

Clover Colors Clover Green

Clover White

CMYK: 90, 39, 79, 30 RGB: 5, 95, 70 HEX: 055F46

CMYK: 0, 0, 23, 5 RGB: 244, 238, 197 HEX: F4EEC5

Clover Brown

Clover Tan

CMYK: 55, 62, 65, 65 RGB: 60, 47, 41 HEX: 3C2F29

CMYK: 30, 50, 75, 10 RGB: 168, 123, 79 HEX: A87B4F

Clover Fonts “Clover Publishing” font is Trajan Pro. -Trajan pro must always be used in our logo for the company title Clover Publishing -Trajan Pro is the only font the company name Clover Publishing may be displayed in any context published by Clover Publishing. In any form of advertisement by any publisher using our company name Clover Publishing must be displayed with Trajan Pro. When other publishers digital or print reference our company title they may display it with their font of choice.

-Trajan Pro is also used for primary and secondary headings used in our internal publications and memos. It is not required to be used for headings in public publications.

“Tag line”

font is Bookman Old Style (italic and regular).

-Bookman Old Style italic must always be used in our logo for the company tag line, “feeding minds” or “feeding minds since 1902”.

-Bookman Old Style italic is the only font our tag line may be displayed in any context published by Clover Publishing. In any form of advertisement by any publisher using our tag line it must be displayed with Bookman Old Style. When other publishers digital or print reference our company tag line they may display it with their font of choice.

-Bookman Old Style regular is also used for body copy in company manuals and other Clover Publishing internal publications or memos. It is not required to be used for body copy in public publications.

Clover Image Logo Usage (layout) Acceptable Layout Note: No variation of the butterfly to clover image is acceptable

C P Clover Publishing

Feeding minds since 1902

Clover Publishing

Unacceptable Layout Horizontal Text Widended Outer Frame

Clover Publishing Feeding minds since 1902

Stacked Centered

Clover Publishing

Stacked Justified Right

Clover Publishing

No Outer Frame

Clover Publishing

Clover Logo Usage (Color) Acceptable Color Combinations Full Color Opt.1

Full Color Opt.2

Two Color Opt.1

Clover Publishing

Clover Publishing

Clover Publishing

One Color Opt.1

One Color Opt.2

Feeding minds since 1902

Feeding minds since 1902

Feeding minds since 1902

One Color Opt.3 Note: Primary Color: Clover Green Secondary Color: Clover Brown Tercery Colors: Clover Tan and Clover White

Clover Publishing

Feeding minds since 1902

Clover Publishing

Feeding minds since 1902

Clover Publishing

Feeding minds since 1902

If there is any color in the logo the clover must be green with exception by One Color Opt. 1.

Clover Logo Usage (Color) Unacceptable Color Usage Butterfly cannot be green

Clover must be green if a color

Borders cannot be tan

Clover Publishing

Clover Publishing

Clover Publishing

Feeding minds since 1902

Feeding minds since 1902

Feeding minds since 1902

If there is only one color it must be green.

Clover Publishing

Feeding minds since 1902

Clover Publishing

Feeding minds since 1902

Clover Publishing

Feeding minds since 1902

Clover Logo Parameters With Tag

Feeding minds since 1902 width of a 2nd line of tag text

Tag font size is approximately half of “Clover Publishing” font size “Clover Publishing” font size is approximately 1/15 width of entire logo

Clover Publishing width of a third text line of “ “Clover Publishing” text

required room around logo equal to set space between frames

Clover Publishing

required room around logo equal to set space between frames

Drop width from image to text equals width of tag text

Without Tag

Clover LogoType Usage (layout and color) Acceptable Layout

CLOVER PUBLISHING

Clover Publishing

Unacceptable Layout

Clover Publishing

Clover Publishing

Clover Publishing Clover Publishing Clover Publishing

Acceptable Color

Unacceptable Color

CLOVER PUBLISHING

CLOVER PUBLISHING

CLOVER PUBLISHING

Clover Publishing

no tan type

no outline type

Clover Logotype perameters

CLOVER PUBLISHING

CLOVER PUBLISHING There must be the width of the butterfly around each side of the . The Butterfly is always equal size of the “O” in Clover.