The Home Selling Process.
The Home Selling
1
Pre-Listing
4
To Closing On Market
5
Initial Consultation
• Learn about your needs
• Identify a realistic timeline
• Tour home and make
• Review comparable homes the pricing strategy
• Complete Listing Agreement required disclosures
Marketing the Property
• On site marketing items sign, take-one flyer box, signage, etc.)
• Install lock box
• Listing information pushed marketing services to
• Social media and website
• Online and direct marketing
• Weekly updates on market
Offers and Negotiation
• Review all offers and discuss price, possession, and
• Assist in responding to countering or rejecting
• An Estimated Net Sheet offer
Selling Process.
2
needs and wants timeline suggestions homes and discuss Agreement and Consultation
3
items installed (For Sale box, directional pushed out to execute our action plan website ads begin marketing begin market activity Property
6
discuss all terms including and inspections, etc. to offers by accepting, rejecting Sheet will be provided for each Negotiation
The road map to achieving your goals.
Preparing to Sell
• Clean and declutter the propertysee “Eyes of the Buyer” brochure
• Make repairs and updates as needed
• Schedule property photography
• Assemble necessary documents
Listing Goes Live
• Implement our Home Marketing System
• Syndication to 100’s of real estate search engines including callcarpenter.com, Zillow.com, Realtor.com, Homes.com, and many more
• Showing instructions set up through our showing service
• Schedule open houses
Closing
• The title company, buyer’s lender and I will be working to remove each contingency/ hurdle
• Negotiating response to inspections
• Negotiating the appraisal
• Coordinate a closing time with all parties
• Sign closing documents
• Coordinate possession
Our Home Marketing System
Providing your property Total Market Exposure.
On-Site Marketing:
Carpenter Realtors unique yard sign
Waterproof take-one box with full-color property fliers
Special Features cards
HSA Home Warranty information brochure
Digital and On-Line Marketing:
callcarpenter.com website
- Supported by our Company-based Internet Lead Response Team
Unique custom property web page
Syndication to hundreds of real estate portals including:
Geo-targeted digital ads for your property by Boost
- Hitting the market within 72 hours of going live!
Custom social media posts and digital virtual tour posted through SocialBay
Carpenter’s internal “shared listings” network
YouTube video of the property created and posted
HomeTour360 three-dimensional video tour created and posted
Traditional Marketing:
Carpenter’s Open House System
- Highly visible directional signage
- Open House Event on websites
Unique targeted digital Open House ads by Boost
Custom social media posts by SocialBay
Targeted Direct Mail postcards
Local newspaper ads
Carpenter’s exclusive Showcase of Homes
- Sundays at 11:30 am, on WRTV-6, ABC
Carpenter’s exclusive Home of the Day
- Nightly on WRTV-6, ABC 6:00pm newscast
Our Next Steps.
The home selling process begins with these three steps:
Complete the Carpenter Listing Agreement
Our Carpenter Listing Agreement outlines the terms of my work for you.
Prepare Your Home for Sale
Preparing your home for sale will include removing personal items and excess furniture to make the home appear more spacious and allow potential buyers to envision themselves living there. Ensuring the home is thoroughly cleaned, including carpets, windows, and hard-to-reach areas, and fixing any minor repairs will help the buyer imagine your property as their next home. Consider making strategic improvements that can add value to your home, like updating light fixtures or applying a fresh coat of paint.
Implement Carpenter’s Home Marketing System
As your agent I will maximize your home’s exposure using our exclusive Home Marketing System, while mobilizing over 500 Carpenter Agents and 33 locations.
