LUXURY L I S T I N G
P R E S E N T A T I O N
COLBY ANDERSON
$75+M TOTAL SALES
45+ TOTAL TRANSACTIONS
10+ POSITIVE REVIEWS
7+ YEARS OF EXPERIENCE
Colby Anderson is a respected leader in luxury real estate along Florida’s Scenic Highway 30A and throughout South Walton. As the founder and team lead of Anderson Group 30A, Colby leads with a rare combination of local expertise, professional excellence, and a steadfast love for the Lord. Born and raised in Walton County, Colby has a lifelong connection to the community he serves. His background in building and development, paired with his in-depth knowledge of the local market, zoning, and growth patterns, empowers his clients to make confident, informed decisions—whether buying, selling, or developing along the coast. Colby’s faith in God is the foundation of his life and leadership. His mission goes beyond closing deals—he sees real estate as a way to serve people with integrity, humility, and purpose. His clients value not just his expertise, but his authenticity, honesty, and heart for others. Proudly aligned with Berkshire Hathaway HomeServices, Colby continues to elevate the standard for luxury real estate on 30A. Through Anderson Group 30A, he’s built a team rooted in shared values and a commitment to excellence—offering each client a tailored experience and a trusted partnership from start to finish.
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THE TEAM LOGAN WILBURN
COLBY ANDERSON Colby Anderson is the founder of Anderson Group 30A and a luxury real estate advisor with Berkshire Hathaway HomeServices. A Walton County native, he leads with local expertise, a background in development, and a deep love for the Lord.
Tyler Ballard is a dedicated real estate professional with a deep passion for coastal living and expert knowledge of the 30A market. Known for his personalized approach and strong negotiation skills, Tyler helps clients find the perfect home or investment with clarity and confidence. He brings professionalism, strategy, and a commitment to client success to every step of the process.
JOY RUFFING
TYLER BALLARD
JULIE LABELLE Known as “the bulldog with lipstick,” Julie LaBelle brings fierce dedication, sharp marketing instincts, and heartfelt integrity to every deal. With a background in branding and development from Atlanta’s fast-paced real estate world, she blends creativity with a tenacious, faith-driven work ethic—fighting for her clients like family and always leading with purpose.
Logan Wilburn serves as the Director of Operations for Anderson Group 30A, overseeing marketing, branding, and business strategy. With a background in digital media and investment analysis, he brings clarity, creativity, and purpose to every project—rooted in his faith and dedication to excellence.
Joy Ruffing brings warmth, professionalism, and global perspective to every client experience. Originally from Brazil and fluent in English and Portuguese, she delivers exceptional service and results as part of Anderson Group 30A with Berkshire Hathaway HomeServices. Joy approaches every listing with integrity, care, and a commitment to making the process seamless from start to finish.
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TESTIMONIALS “Exceptional Realtor – Record-Breaking Sale! If you’re looking for the best realtor in Seclusion Bay and the entire 30A area, look no further than Colby Anderson! His expertise, dedication, and strategic approach set him apart as a true leader in luxury real estate. Colby recently sold our home at 267 Hideaway Circle for a record-breaking price, exceeding all expectations and proving why he’s the top choice for buyers and sellers alike. From the very start, Colby showcased an unmatched level of professionalism and market knowledge. His keen eye for detail, innovative marketing strategies, and ability to connect with the right buyers ensured a seamless and highly successful transaction. He handled every aspect of the sale with precision and care, making the entire process stress-free and enjoyable. Beyond his impressive skills, Colby’s passion for real estate and his commitment to his clients truly shine through. He was always available to answer questions, provide insights, and offer guidance, making us feel confident every step of the way. His negotiation skills are second to none, and his ability to close deals at top dollar speaks volumes about his expertise. If you’re considering buying or selling in Seclusion Bay or anywhere along 30A, Colby Anderson is the only name you need to know. His results speak for themselves, and we couldn’t be more thrilled with our experience. Highly recommend!“
“Colby Anderson is a great resource of knowledge for the local Walton County market. He has assisted me in multiple real estate transactions. I highly recommend him and his team for your needs.”
"FROM OUR VERY FIRST MEETING, I KNEW I WAS IN GOOD HANDS."
“Colby was by far the best Realtor we have ever worked with. He was there through the entire process. He went to every showing of our home! We believe if Colby was not our Realtor we would not have received the offer that we accepted. Highly recommend!!!”
*g.co/kgs/AaqEiWX
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520 S Co Hwy 393 Santa Rosa Beach, FL 3 BD 4 BA 1 HB 15,184 SF $6,250,000
63 Elysee Court Inlet Beach, FL 5 BD 5 BA 1 HB 6,105 SF $5,800,000
87 Sky High Dune Drive Santa Rosa Beach, FL 5 BD 5 BA 1 HB 3,586 SF $2,850,000
Lot 7 Seclusion West Way Santa Rosa Beach, FL 5 BD 5 BA 1 HB 4,023 SF $2,190,000
Lot 70 Retreat Drive Santa Rosa Beach, FL Vacant Land $1,915,000
REC ENTLY SOLD
11 Dandelion Drive WaterColor, FL 6 BD 7 BA 1 HB 6,081 SF $9,275,000
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BERKSHIRE HATHAWAY HOMESERVICES At Berkshire Hathaway HomeServices, we understand that buying or selling a property can be a complex and emotional process. That's why we prioritize communication and transparency, working closely with each client to ensure they feel informed, empowered, and confident throughout every stage of the transaction. Whether you're a first-time homebuyer, an investor, or a seasoned seller, our team has the expertise and resources to help you achieve your goals. We stay up-to-date with the latest trends and technologies in the industry, utilizing cutting-edge marketing strategies to showcase your property to the widest audience possible. With our deep understanding of the local real estate market, we're equipped to help clients make informed decisions that align with their unique needs and interests. From providing guidance on property values and negotiating offers to connecting clients with trusted vendors and service providers, our team is committed to delivering exceptional results.
$127B GROSS TRANSACTION VOLUME
82K REAL ESTATE AGENTS
2K+ OFFICES
*bhhsbeachproperties.com
SELLER'S ROAD MAP 01 / AGENT
02 / PRICE
Select a reputable and experienced real estate agent to represent you and your property.
We will look at comparable sales in the area, market trends, and the condition of your property to help you set an asking price.
03 / PREP
04 / MARKET
Make necessary repairs, declutter, and stage your home to make it appealing to potential buyers. We will provide advice on how to make your home more marketable.
We will create a marketing plan to promote your property, including listing it on the MLS, capturing high-quality photos and videos, hosting open houses, and advertising to potential buyers.
05 / OFFERS
06 / UNDER CONTRACT
We will present any offers received on your home, and you'll have the opportunity to negotiate with the buyer to reach a mutually beneficial agreement.
You and the buyer have agreed to the terms of the offer and both parties have signed the agreements.
07 / FINAL DETAILS
08 / CLOSING
The buyer works with their mortgage provider (if any) to finalize the loan and complete all necessary tasks such as inspections.
Transfer of funds and ownership are complete and seller is all packed up and ready to move.
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02
The first step in developing a pricing strategy is to conduct a comprehensive analysis of the local real estate market. We'll look at data on recent sales and current listings to get a sense of what similar properties are selling for in the area.
CONSIDER THE PROPERTY'S UNIQUE FEATURES We'll evaluate your property's unique features and amenities to consider how they impact its value relative to comparables in the area.
SET A REALISTIC PRICE
03 04 05
Based on the market analysis and your property's features, we'll set a realistic and competitive price. Keep in mind that overpricing can lead to a longer time on the market and potentially lower offers, while underpricing can leave money on the table.
CONSIDER PRICING STRATEGIES In a competitive market, pricing the property slightly below market value could attract more buyers and result in multiple offers. Alternatively, if the property has highly sought-after amenities or is in a desirable location, pricing it higher could lead to a quicker sale at a higher price.
BE OPEN TO FEEDBACK It's important to be open to feedback from potential buyers and their agents. If you're not receiving the level of interest you had hoped for, we'll consider adjusting the price or marketing approach to better align with market demand.
PRICING STRATEGY
01
UNDERSTAND THE MARKET
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PREPARING YOUR HOME TO SELL DECLUTTER AND DEPERSONALIZE A cluttered and personal space can make it difficult for potential buyers to envision themselves in the space. Remove personal items and keep the space clean and organized.
CLEAN AND STAGE Clean the house thoroughly and consider staging it to make it more attractive to potential buyers. Staging can highlight the home's best features and help a buyer picture themself living in the home.
MAKE NECESSARY REPAIRS Address any necessary repairs or improvements before listing the property. This can include fixing leaky faucets, patching holes in walls, and updating outdated fixtures.
IMPROVE CURB APPEAL First impressions matter, so take time to improve the exterior of the home. This could include adding fresh landscaping, painting the front door, or pressure washing the exterior of the house.
PROFESSIONAL PHOTOS & VIDEOS Hiring a professional photographer to take high-quality photos and videos are essential for marketing your property. The professional photographer will capture your home's best features and help it stand out online. 11
MARKETING STRATEGY
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PROFESSIONAL PHOTOGRAPHY
The first step is to have a professional photographer take high-quality photos of your property. The photos will be bright, clear, and showcase the best features of the home.
VIDEO TOUR
A professionally produced video tour will highlight the flow, features, and feel of your home—bringing it to life for potential buyers across multiple platforms.
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ONLINE LISTING
Your property will be listed on the MLS—a realtor-based platform—along with major real estate websites such as Zillow, Redfin, and Realtor.com. The listing will feature a detailed description, professional photography, and key highlights of the property and location.
DIGITAL ADVERTISING
Your property will be promoted on social media platforms including Facebook, Instagram, TikTok, X (Twitter), and YouTube. Targeted digital ads will also be used to reach qualified buyers and maximize exposure.
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MARKETING STRATEGY
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OPEN HOUSES
We'll host open houses for potential buyers to come and view your property in person. This is a great opportunity to highlight the features of the home and answer any questions that buyers may have.
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PUBLIC RELATIONS
We create a compelling story around your property and share it with local real estate blogs, digital publications, and community platforms to generate buzz and attract the right buyers.
PRINT ADVERTISING
Custom-designed flyers, brochures, and direct mail pieces will be created to highlight your home’s unique features. These materials will be distributed to prospective buyers, local businesses, and real estate professionals.
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NETWORKING
We'll utilize Berkshire Hathaway’s network to spread the word about your property and its unique features via email, social media and in person interactions.
HOUSE CLOSING PROCESS HOME INSPECTION Typically, the buyer arranges for a home inspection to ensure that there are no major issues with the property. If any issues are identified, the buyer may request repairs or a reduction in the purchase price.
TITLE SEARCH & INSURANCE A title search will be conducted to ensure that the seller has clear ownership of the property and that there are no liens or other issues with the title. The buyer will typically purchase title insurance to protect against any issues that may arise in the future.
CLOSING DOCUMENTS The closing disclosure outlines the final terms and costs associated with the purchase. Both the buyer and seller will need to review and approve this document before moving forward.
CLOSING COSTS The buyer and seller will need to pay closing costs, which can include fees for the title search, title insurance, appraisal, attorney fees, and other expenses.
TRANSFER OF OWNERSHIP The title company will transfer ownership of the property from the seller to the buyer. The seller will need to provide the keys to the property, and the buyer can take possession of the home.
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OUR PROMISE We will assist you in preparing your home for sale, including recommending any necessary repairs or upgrades to maximize your sale price. We will market your property through a variety of channels to ensure maximum exposure to potential buyers. We will provide you with regular updates on the status of your home sale and any feedback received from potential buyers. We will work tirelessly to get you the best possible price for your home. We will handle all negotiations with potential buyers on your behalf, and will work to secure the best possible terms for you. We will be available to answer any questions you may have and provide guidance and support every step of the way.
ANDERSON GROUP 30A IS HERE FOR YOU EVERY STEP OF THE WAY 17
Colby Anderson Anderson Group 30A | BHHS Luxury Real Estate Advisor 850.687.1788 colby@andersongroup30a.com andersongroup30a.com/colby-anderson
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