LISTING PRESENTATION
104 Elm Street SEAGROVE BEACH
·
SANTA ROSA BEACH, FLORIDA
Prepared for Rich & Tracie Resler PRESENTED BY COLBY ANDERSON
·
OCTOBER 2026
A NOTE FROM COLBY
Thank you, Rich and Tracie. Thank you for the opportunity to share our plan for 104 Elm Street. Your home has exactly what today's 30A buyer is searching for: five bedrooms, a custom bunk room built for families, a private heated pool and spa, and a walkable spot in the heart of Seagrove Beach. Gulf Shore Manor is one of the most active new-construction pockets on 30A, and the buyers shopping here are well informed. They compare every home on these few streets side by side. So we built this presentation around the six homes they will measure yours against, and two clear pricing paths to choose from. Every comparable property in these pages links directly to its full MLS listing, so we can walk through them together. Our
COLBY ANDERSON
goal is simple: launch 104 Elm Street the right way, with a
FOUNDER & TEAM LEAD
strategy that gets you the strongest result in the right amount of time.
Colby Anderson ANDERSON GROUP 30A
INSIDE
03
The Home
08
Market Comparison
05
Seagrove Beach
09
Pricing Strategy
06
Sold Comparables
10
Marketing Plan
07
Active Competition
11
Your Team
02
A NOTE FROM COLBY
104 ELM STREET
·
GULF SHORE MANOR
A bright, beautifully finished 2023 beach house, designed for families and gatherings and just a short stroll or cart ride from the sand.
The Home 5
5.5
3,144
2023
Pool + Spa
BEDROOMS
BATHS
HEATED SQ FT
YEAR BUILT
PRIVATE, HEATED
OPEN-CONCEPT LIVING
CHEF'S KITCHEN
Great room, dining and kitchen flow together under
Oversized quartz island, farmhouse sink, brass
woven pendants, with sliders to the covered porch.
gooseneck faucet, gas range and glass-front uppers.
PRIMARY RETREAT
BUILT FOR GROUPS
Tray ceiling, private porch access and a spa bath with
Four king bedrooms plus a custom built-in bunk
freestanding tub and rain shower.
room. A proven vacation-rental layout.
OUTDOOR LIVING
RESORT BACKYARD
Covered lower and upper porches with a built-in grill
Fenced, heated pool with spa and sun shelf, framed by
and outdoor dining for a crowd.
mature coastal pines.
03
THE HOME
GALLERY
04
GALLERY
THE NEIGHBORHOOD
Seagrove Beach
Old-Florida charm in the heart of 30A, steps from the Gulf and minutes from Seaside.
01
02
03
Gulf Shore Manor
Walk to the Beach
In High Demand
A walkable grid of newer beach
A short stroll or golf-cart ride to the
Six newer homes, built 2022 to 2026,
homes with no HOA and
sand, with Seaside's town center
have sold or listed here in the past
neighborhood beach access rights.
about a mile away.
year. Buyers are actively shopping these streets.
EXPLORE SEAGROVE BEACH
05
SEAGROVE BEACH
GULF SHORE MANOR
·
CLOSED SALES
Four recent sales on the same streets. Tap any home to open its full MLS listing.
Sold Comparables SOLD
SOLD
$2,100,000
125 Elm Street
$746 / SQ FT
SOLD 10/09/2026
301 San Juan Avenue
$2,000,000 $601 / SQ FT
SOLD 05/08/2026
BEDS
BATHS
SQ FT
BUILT
DOM
BEDS
BATHS
SQ FT
BUILT
DOM
5
4
2,815
2026
35
5
5.5
3,330
2025
314
ORIGINAL LIST $2,340,000
VIEW ON MLS
SOLD
VIEW ON MLS
ORIGINAL LIST $2,249,000
SOLD
272 San Juan Avenue
$3,200,000 $790 / SQ FT
SOLD 02/27/2026
$1,793,000
13 JP Lane
$669 / SQ FT
SOLD 12/02/2025
BEDS
BATHS
SQ FT
BUILT
DOM
BEDS
BATHS
SQ FT
BUILT
DOM
4
4.5
4,053
2023
53
5
5.5
2,681
2022
146
ORIGINAL LIST $3,295,000
VIEW ON MLS
VIEW ON MLS
ORIGINAL LIST $2,000,000
06
SOLD COMPARABLES
GULF SHORE MANOR
·
ON THE MARKET NOW
Active Competition ACTIVE
The two homes buyers will tour alongside yours. There are no pending comparables at this time.
ACTIVE
$2,045,000
305 Elm Street
$648 / SQ FT
ACTIVE LISTING
$2,900,000
139 Elm Street
$787 / SQ FT
ACTIVE LISTING
BEDS
BATHS
SQ FT
BUILT
DOM
BEDS
BATHS
SQ FT
BUILT
DOM
5
4.5
3,155
2025
34
5
5.5
3,684
2025
4
34 DAYS ON MARKET
VIEW ON MLS
VIEW ON MLS
4 DAYS ON MARKET
YOUR MOST DIRECT COMPETITION
305 Elm Street is nearly a mirror match. Same street, same size: 3,155 sq ft versus 3,144 at 104 Elm.
At the other end, 139 Elm Street
Asking $2,045,000 ($648/sq ft) after 34 days on market.
($2,900,000, $787/sq ft) is a larger,
104 Elm brings a garage, a spa and an extra full bath.
brand-new build with a putting green. It sets the ceiling for the neighborhood, not the benchmark for your home.
07
ACTIVE COMPETITION
SIDE BY SIDE
Market Comparison PROPERTY
STATUS
BD / BA
SQ FT
BUILT
LIST PRICE
SOLD / ASK
$/SF
272 San Juan Avenue
Sold
4 / 4.5
4,053
2023
$3,295,000
$3,200,000
$790
125 Elm Street
Sold
5/4
2,815
2026
$2,340,000
$2,100,000
$746
13 JP Lane
Sold
5 / 5.5
2,681
2022
$2,000,000
$1,793,000
$669
301 San Juan Avenue
Sold
5 / 5.5
3,330
2025
$2,249,000
$2,000,000
$601
305 Elm Street
Active
5 / 4.5
3,155
2025
$2,045,000
$2,045,000
$648
139 Elm Street
Active
5 / 5.5
3,684
2025
$2,900,000
$2,900,000
$787
Paths 1 / 2
5 / 5.5
3,144
2023
$2,075,000
$2,200,000
$660/$700
104 Elm Street PRICE PER SQUARE FOOT
PATH 1
$660
PATH 2
$700
272 San Juan Avenue
$790
139 Elm Street
$787 ask
125 Elm Street
$746
13 JP Lane
$669
305 Elm Street
$648 ask
301 San Juan Avenue
$601
SOLD
ACTIVE (ASKING)
AVERAGE SOLD
08
$701 / SQ FT
MARKET COMPARISON
TWO PATHS TO MARKET
Pricing Strategy PATH 1
Both paths are grounded in the same neighborhood data. The difference is how quickly we want to capture the buyers shopping Gulf Shore Manor right now.
PATH 2
MOST REALISTIC
MORE UPSIDE
Priced to Lead
Priced to Stretch
$2,075,000
$2,200,000
APPROX. $660 PER SQ FT
APPROX. $700 PER SQ FT
Positions 104 Elm right alongside 305 Elm
In line with the $701 average sold price per
Street ($2,045,000), with a garage, a spa and
sq ft across Gulf Shore Manor.
an extra full bath to set it apart.
Leaves more room for negotiation and tests
Sits below the neighborhood average of
the top of the market for a home of this size.
$701 per sq ft, opening the door to the
Buyers will weigh it directly against 305 Elm
widest pool of buyers.
Street at $155,000 less.
Built to create strong activity in the first weeks, when a new listing gets the most attention.
WHAT TO EXPECT
WHAT TO EXPECT
Strongest early momentum and the best odds of a timely sale.
Potential for a higher price, with a longer expected time on market.
WHERE EACH PATH LANDS
·
PRICE PER SQ FT
$6 48 $ 60 1
$787 $ 6 69
PATH 1
$660
$74 6
PATH 2
$ 79 0
$700
Price per square foot based on 3,144 heated sq ft per county records. Comparable data from the Emerald Coast MLS, deemed reliable but not guaranteed. These pricing paths are our recommendations, not an appraisal; the final list price is always your decision.
09
PRICING STRATEGY
HOW WE BRING IT TO MARKET
Marketing Plan 01
Cinematic Media Your photography is already strong. We add cinematic video, drone aerials and a 3D virtual tour.
02
Dedicated Website A custom property website at andersongroup30a.com, built to capture and convert buyer interest.
03
Digital Property Guide A branded flipbook, like this one, that buyers and agents can save and share.
04
Social Campaign Reels, carousels and stories across our channels, with comment-to-DM follow-up for every lead.
05
Email Marketing A dedicated launch email to our buyer database and our agent network.
06
Targeted Digital Ads Paid campaigns aimed at second-home buyers in 30A's key feeder markets.
07
Full Syndication MLS exposure plus Zillow, Realtor.com, Homes.com and every major portal.
08
Global Network The reach of Berkshire Hathaway HomeServices, one of the world's most trusted real estate brands.
Clear communication throughout: you'll hear from us as activity happens, from showings to feedback to offers.
10
MARKETING PLAN
ANDERSON GROUP 30A
Your Team
A full-time team of agents and marketing professionals working together on every listing.
Local Experts
Marketing In-House
Backed by BHHS
We live and work on 30A. Our office is
Photography direction, video, design,
Berkshire Hathaway HomeServices
in WaterColor, minutes from
email and social are all produced by
Beach Properties of Florida gives your
Seagrove Beach.
our own team.
home global reach.
MEET THE TEAM
VISIT OUR WEBSITE
11
YOUR TEAM
THANK YOU, RICH & TRACIE
Let's bring 104 Elm Street to market.
Colby Anderson FOUNDER & TEAM LEAD
850.687.1788
·
·
ANDERSON GROUP 30A
COLBY@ANDERSONGROUP30A.COM
CALL COLBY
EMAIL COLBY
·
ANDERSONGROUP30A.COM
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