THE COURSE: How to reach and captivate your most likely buyers?

How to

REACH and CAPTIVATE your most likely buyers?

By Anders Lindgren

Quick guide

What is the one great dream all marketers SHARE?

We want to CAPTIVATE and REACH people with our content.

On the screen and in print.

In the old days it used to be less complicated.

You simply followed the marketing rule book

Today, the

BATTLE FOR ATTENTION

has changed.

WWW

In the rumbling digital and urban jungle, people are

BOMBARDED with a quad zillion messages.

Never have so many had so much CONTENT and so many offers to choose from.

It has radically changed how buyers READ, SHOP and PROCESS information.

First of all, most people DISLIKE ads.

The Communication Trends Report 2016 from Hotwire, succinctly sums it all up.

Consumers hate ads.

Display ads don’t work.

Users don’t click on banners. Full screen pop-ups elicit rage as they interrupt browsing – especially on mobiles .”

Secondly, there are all sorts of ways to BLOCK out the messages you’re sending out.

Technical devices provide people with increasingly smarter ad filters.

People have also started to invoke the world’s most sophisticated NOISEFILTER.

THE MIND

If the content craze continues, people will start to invoke the ultimate defense system:

CONTENT NAUSEA. Doug Kessler, Creative Director at Velocity Partners, calls the phenomena: the ‘Content Effluent Deluge ‘ in his bright presentation: Crap.

ow.ly/kDlpN

TURNING UP THE VOLUME and mashing up lots of content won’t work any longer.

It’s just too much noise.

So-Me

There are too many SCREAMING to be heard at the same time.

Everyone is MASHING UP content.

No one does it better than the professionals.

Brands are becoming publishers.

Marketers are becoming editors.

Bloggers are becoming journalists Journalists are becoming click obsessed.

HMM! Isn’t there an old proverb: When everyone does the same thing, no one is thinking?

Maybe it’s time to

RE-THINK MARKETING.

With two decades of experience as marketing director, I understand how daunting the brave new digital marketing world can be.

So, I started on a quest to find a surefire formula.

What I created will make your marketing way more powerful.

I looked at all the best methods and tools and consolidated them into one FORMULA:

The FOUNDATION and twin pillars of the Marketing Marksmanship Code are: The dual aspect of the marketing discipline

REACH!

CAPTIVATE!

If you are not able to reach and captivate your most likely buyers, nothing else you do as a marketer will matter.

The key to reaching and captivating your buyers lies in FOUR essential human skills A CLEAR MIND A TRUSTWORTHY SOUL

A PRECISE FOCUS

A WARM HEART

The skillset represents the ‘HOLY GRAIL’ of marketing.

They have withstood the test of time and odds of change.

1. A PRECISE FOCUS They will likely always be at the core of marketing marksmanship.

2. A WARM HEART 3. A CLEAR MIND 4. A TRUSTWORTHY SOUL

1 A PRESICE FOCUS Decide precisely what your business is and identify exactly who your most likely buyers are, then act resolutely to reach them.

A warm heart

2

Create from your heart with warmth, empathy and genuine appreciation for your buyers, then your creations will more easily reach their hearts.

3 A CLEAR MIND

Clarity of writing follows clarity of thought, so think about what you want to say, then say it as clearly as possible.

4 A trustworthy soul Demonstrate that you can and know your stuff, share insights that is useful for your buyers and highlight customer testimonials and your credentials.

The Marketing Marksmanship Code™ COMPLETES Aristotle’s classical rhetorical triangle.

The worlds most influential method of persuasion.

Ethos

Pathos Logos

The formula adds the apparent, yet overlooked VITAL ELEMENT. Ethos It makes all the difference!

Pathos

Akribos It’s the Greek word for precision.

Logos

To have a precise focus is the ZEN of the Marketing Marksmanship Code™.

It gives focus to your energy and channels it in the right direction.

To put it bluntly: It doesn’t matter how great your content is, if you don’t reach the right people:

YOU WILL FAIL!

When you are precise in your focus and bring together the noble energies of your heart, mind and soul, then you master the Marketing Marksmanship Code.™” – ANDERS LINDGREN, digital pioneer, PR-veteran and content marketing specialist

Many need to take a

MENTAL SHIFT!

Specifically, we need to fully understand the the digital revolution.

How it has changed the battle for attention and people’s purchasing behavior and reading habits.

And we need to take ownership to the one

ONE KEY ISSUE top management is concerned about:

To what extent does your buzz create business?

You should be able to answer the question.

TO WHAT EXTENT DO PEOPLE WHO VIEW YOUR CONTENT TURN INTO LEADS AND SALES

What’s the greatest

TAKEAWAY?

REMEMBER what the Marketing Marksmanship Code is all about being:

More PRESICE

More human

It’s the surefire way to

REACH and CAPTIVATE your most likely buyers.

Take the quick or full tour to SUCCESS. Check out the 3 versions of this presentation.

3 min guide

Quick guide

You find all of them on slideshare.com http://bit.ly/1Lb6d03

Full report

See also my supplementary guide.

It will soon be available on Slideshare.

8 magic tactics

Another related presentation.

It’s also available on slideshare.

© 2016 Anders Lindgren.

The information in this guide is copyrighted, and The Marketing Marksmanship Code™ and symbol are trademarks of Anders Lindgren.

Sharing and copying is permitted only if the information remains unchanged and licensee "Anders Lindgren" is referred to as the source.

The information can not be published in print n any media without the prior consent of the copyright holder.

• Text , design and illustrations : Anders Lindgren • Photos: © Adobe Stock, © Dreamstime • Typefaces : Myriad Pro , Myriad Pro Black and Lobster Contact: Anders Lindgren. E- mail: anderlindgren@gmail.com.

Phone : 921 30 430

About the author and creator of The Marketing Marksmanship Code™.

Anders Lindgren is a digital pioneer, PR-veteran and content marketing specialist with two decades of experience as a marketing and communication director for large professional services firms, primarily PwC and Sopra Steria.

He is passionate about sharing insights about all communication around people and brands that makes them SHINE.

anderlindgren@gmail.com

+47 921 30 430

no.linkedin.com/in/anderlindgren