Corporate Brochure, Q3 2015

It can be this simple.

CONTENTS Design Tellers

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Simplexity 8 Methodology 10 Design Stories

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Since 2000

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Team 52 Clients 54 Do Good

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Design is the path to meaningful business.

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DESIGN TELLERS

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Your organization is like a living being: it grows and flourishes through meaningful interaction and communication. We craft customercentered meaning through art and science, business and technology, content and design. We deliver efficient systems, compelling stories, and ideas to change the world.

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SIMPLEXITY

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Above all the clutter and chatter stands the golden mean, merging utility with beauty. A fresh breeze lifts your heart as random thoughts align into a coherent, meaningful story.

Strategy, creativity, and technology combine in Anderstanding.

Complexity gives way to simplexity.

You and your idea become one.

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METHODOLOGY

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ANDERSTANDING

PLANNING

CONTENT

Listening before speaking, understanding before doing.

From complexity to clarity, from possibility to choice.

Connecting the dots, revealing meaning.

DESIGN

CONNECTING

EVALUATION

The golden mean between utility and beauty.

Interaction sparks new perceptions.

Examining results renews the cycle of perfectibility.

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DESIGN STORIES

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CORNÈRCARD Holding the winning cards.

“Money makes the world go round.” Not any more: what drives the world now is cashless payment. Almost every transaction, large or small, relies on secure processing systems and efficiency. This is Cornèrcard’s story: secure, easy, convenient, and personalized payment options.

We designed web presence for customerspecific card programs and created banners for more than fifty products, each produced in three languages.

As Cornèrcard continues to develop its business, we keep its message current.

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We supported the Cornèrcard promotional campaign with dedicated video in three languages, offering participants the chance to plan their dream trip. From storyboarding to location and model scouting, shooting, editing, and sound – we supply the complete package.

bitly.com/cornercardetravel

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DESIGN STORIES

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EUROPEAN SOCIETY FOR MEDICAL ONCOLOGY Cancer doesn’t stand still.

Nor does the fight against it.

The European Society for Medical Oncology (ESMO) is a non-profit organization that advances specialist oncology medicine and promotes multidisciplinary approaches to cancer care and treatment. It takes an active role in representing the profession, creating and distributing training and information, encouraging research, assisting young practitioners, and informing governments about new issues and developments.

YOU THE

ONCOLOGY ISN’T JUST ABOUT CANCER IT’S ABOUT OUR PROFESSION 21

ONCOLOGY DOESN’T STAND STILL

WANT TO GIVE BEST CARE WE’RE RIGHT WITH YOU

NEITHER DO WE

We have been working and growing with ESMO since 2010, when we created their new house style. This visualization of dialog – the essence of all their activities – appears in every public face of the organization.

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ES M O

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We then restructured ESMO’s public presence and streamlined its information flow, allowing busy professionals to gather and share data quickly and seamlessly.

Having managed previous ESMO congresses, we were called in to design and produce the creative assets for the 2014 Congress in Madrid: an intense, absorbing event bringing together 18,000 of the world’s best cancer specialists.

Madrid Congress

DESIGN STORIES

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NESTLÉ SUISSE Ander Group has worked for Nestlé since 2007 and has been one of its Preferred Suppliers since 2012.

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NESTLÉ PURINA Nestlé PURINA believes that pets and people are better together.

Nestlé PURINA is the worldwide expert in pet nutrition: an umbrella brand represented in Europe by such wellknown names as Purina ONE, Gourmet, Friskies, Felix, and Beneful. As Nestlé PURINA’s Lead Digital Agency in Switzerland since 2007, we have helped shape its Web presence.

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PURINA MATZINGER PURINA Matzinger stands for giving dogs the best nutrition, means knowing dogs and their owners from the inside out.

We have been providing PURINA Matzinger with strategic consultancy, visual design, offline and online campaigns since 2008. Our shared goal is to provide a seamless experience delivered through online and offline channels, underlining how everyone can show love to their pet: by giving it the best care.

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NESTLÉ HEALTH SCIENCE NestlÊ Health Science is pioneering a new field where nutrition becomes therapy.

Some diseases and conditions can be treated with nutritional solutions. We are helping this innovative health-science company to bring its solutions to the market through tailored online projects.

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DESIGN STORIES

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SIPLUS See More, Clearly.

Siplus (that is, “see more�) is the brainchild of brothers Paolo and Angelo Bernasconi, one an ophthalmologist and the other an engineer. They began by creating a complete suite of software for ophthalmology practices, EyeSoft, that automates and controls every step from first visit to final billing.

Our response was a logo and related color themes that link each product clearly to Siplus while giving it an autonomous look.

Potential complexity becomes flexibility, where even future products fit easily into the branding scheme.

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DESIGN STORIES

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GUERRA IMMOBILIARE “Your house is your larger body…”

These words of Kahlil Gibran have deep meaning for entrepreneur Gioele Guerra, founder of Immobiliare Guerra. Matching each buyer to the right home is an art, demanding close personal service and constant attention to detail. There is no constant formula: at Guerra, all business is personal.

DESIGN STORIES

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CLINIC AIVLA The Eye of the Eagle.

Dr. Paolo Bernasconi came to Ander Group to create media in celebration of ten years of Clinic Aivla and fifteen of his ophthalmology practice. Looking at the beautiful sculpted eagle at his clinic’s entrance, we understood immediately what this business was about and how to encapsulate those values in a strong brand identity.

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BEYOND DIFFERENCE

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Every brand has unique meaning: not just a different look, but a complete character with a rich history. So we don’t do trendy makeovers – we look, listen, understand… respecting the past and its lessons, but knowing that a great past always contains the seeds of change. Transform meaningfully.

Go beyond difference.

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SINCE 2000

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Florian Anderhub and Manuel Gamper started working together in 2000, merging their different approaches into a balanced yet dynamic business formula.

Today Ander Group is a design consultancy, part of the bsw “leading swiss agencies,� serving internationally based clients from offices in Lugano, Lausanne, and Geneva.

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TEAM

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FOUNDERS: Florian Anderhub, Manuel Gamper STRATEGY: Giorgio Parisi, Alan Conti, Simone Galati CREATIVITY: Marta Bissichini, Luciano Marx, Silvia Cau, Enrico Nocente, Simona Tami

DESIGN: Sergio Jimenez, Debora Torriani, Ennes Benta誰ba, Giulio Waller, Justine Larisch, Giulia Piazzi

DIGITAL: Dimitar Chukaliev, Claudio Cappelletti, Christian Ratti

ADMINISTRATION: Laura Nessi

CLIENTS

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WE ALSO WORKED FOR Aduno Gruppe, Arner Bank, Cooperativa Migros Ticino, Darwin Airline, Ginsana, Human Tecar, Swiss Education Group, Swiss National Supercomputing Center, Trasfor (ABB), Turbomach (Caterpillar), Viseca Card Services, Zambon Switzerland

Donations (CHF) Team support (CHF)

DO GOOD

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Meaningful interaction makes the world a better place. We put our skills at the service of good causes and offer other organizations a path to effective corporate social responsibility.

greenhope.ch

5’306.-

1’700.-

2’500.-

2011

2012

50’576.-

Donations (CHF) Team support (CHF)

22’000.-

12’022.-

11’000.-

5’306.-

2013

1’700.-

2014

Nothing is more fertile than emptiness.

Alan Watts

LUGANO

LAUSANNE

GENEVA

ander-group.com