OCtOber 2010 Volume 5, No. 6
Features
18
automotive Licensing: a tale of two segments by Chris Adams
20
automotive Licensing: Licensor roundup by Chris Adams
22
2011 toy preview compiled by Laurie Leahey and Paul Narula
30
mIpCOm: Licensor roundup by Paul Narula
the COver (ClOCkwise frOm the tOp): American Greetings’ Strawberry Shortcake; Cartoon Network’s Generator Rex; The Joester Loria Group represents Car and Driver for licensing; Global Icons represents BMW for licensing; Saban’s Power Rangers; and The Jim Henson Company’s Fraggle Rock
On
CoveR By DeSIGN eDGe
Departments
On this page (frOm the tOp): The Ram segment of Brand Sense’s Dodge licensing program focuses on trucks; Moose Mountain’s Little People Wheelies Mini Racer Ride-on; Lafayette Puzzle Factory’s Crayola The United States of America Chalkboard Color & Draw Floor Puzzle; and Kids only’s Disney Princess Toddler Swing
6 Observations & Opinions 8 The Ticker 10 Essence of Style 12 Real Deal 14 Royaltie$ Marketplace: World of Beatrix Potter 16 Mavericks in the Market: Nicole Blake 36 You’re Hired! 38 Calendar of Events 39 Endcap
www.aNbMedia.com
by Andy Krinner
PUBLISHER ANDY KRINNER ANDY@ANBMEDIA.COM
It’s that toy tIme of the year once agaIn
I
6
t’s that time of the year again. The
Quite a few of the top toymakers now
air is getting crisp, temperatures
offer their own previews in their own
are dropping, and TOYS are in the
showrooms. So this fall window for re-
news. As our readers know, not only
tailers that require a long-lead time is
are we entering the most critical time
fractured into multiple locations. This
in toy sales, but we in the trade are
coupled with the great deal of time spent
about to embark on the yearly trek that
in Hong Kong is making some question
begins with the Fall Toy Preview in
the relevance of Dallas.
Dallas, heads to Hong Kong in January,
The upside is that Dallas still offers
and carries on through February Toy
buyers the early opportunity to see prod-
Fair in New York to try and determine
ucts from many different manufacturers,
what will be the must-have toys for
all under one roof. Since there is no
kids next year.
other centralized location to conduct this
Playing a key role in determining
type of closed-door show since the Toy
this year’s hottest toys will be the team
Center closed its doors, Dallas still pres-
of experts at www.TimetoPlayMag.com
ents a workable solution for toy retailers
who will devise what amounts to the
that need a long lead time.
most accurate list that predicts what the
Motor Vehicle licensing is also fea-
top-selling toys will be for this holiday
tured this month. Of course, this cate-
season. As you read this, the toys that
gory of licensing plays a significant
have made the annual “Most Wanted”
role in the land of toys, from model kits
list, as well as the nominees for the Peo-
and die-cast to radio-control and Power
ple’s Play Awards, have already been
Wheels, but it doesn’t stop there. Mo-
announced at the Holiday Toy Preview
torheads across the world have extreme
that was held in New York City’s Alt-
loyalty to their favorite brands, whether
man Building on September 28. The
it’s an automobile or motorcycle brand,
People’s Play Awards will be voted on
motor oil brand, stock car team, or their
by the consumers who place their votes
favorite magazine such as Hot Rod,
at www.TimetoPlayMag.com.
lowrider, or Car and Driver. Those
One question on the toy trade side
loyal consumer dollars are very impor-
that needs to be answered concerns the
tant to the licensors that represent
future of the Dallas Fall Toy Preview.
motor vehicle brands.
ROYALTIE$ OCTOBER 2010
ASSOCIATE PUBLISHER BOB GLASER BOB@ANBMEDIA.COM ADVERTISING MANAGER DONNA MOORE DONNA@ANBMEDIA.COM CONTROLLER MARY GROGAN MARY@ANBMEDIA.COM EDITOR IN CHIEF JIM SILVER JIM@ANBMEDIA.COM EDITORIAL DIRECTOR NANCY LOMBARDI NANCY@ANBMEDIA.COM MANAGING EDITOR CHRIS ADAMS CHRISA@ANBMEDIA.COM EDITOR AT LARGE CHRISTOPHER BYRNE CHRISB@ANBMEDIA.COM ASSISTANT EDITOR LAURIE LEAHEY LAURIE@ANBMEDIA.COM ASSISTANT EDITOR PAUL NARULA PAUL@ANBMEDIA.COM WEB MASTER ERIK KIECKHAFER ERIK@ANBMEDIA.COM WEB CONTENT MANAGER BRENDAN SANABRIA BRENDAN@ANBMEDIA.COM CONTRIBUTOR MATT NUCCIO MATT@DESIGNEDGE.NET PUBLIC RELATIONS REPRESENTATIVE JOSSLYNNE WELCH LITZKY PUBLIC RELATIONS, 320 SINATRA DR., HOBOKEN, N.J. 07030 (201) 222–9118 EXT. 13 • JWELCH@LITZKYPR.COM
INTERESTED IN A SUBSCRIPTION? CONTACT SUBSCRIPTIONS@ANBMEDIA.COM ANB
MEDIA, INC.
229 WEST 28TH STREET, SUITE 401, NEW YORK, NY 10001 PHONE: (646) 763–8710 • FAX: (646) 763–8727 Royaltie$ is published 12 times a year by aNb Media, Inc. Copyright 2010 aNb Media, Inc. All rights reserved. No part of this publication may be reproduced or transmitted in any form, or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without written permission from the publisher. Printed in the U.S.A. Royaltie$ is a registered trademark of aNb Media, Inc. Opinions and comments expressed in this publication by editors, contributing writers, or solicited or unsolicited documents are not necessarily those of Royaltie$ management.
A R ecAp
of IndustRy
HeAdlInes
Viselman RefoRms Company, CReates DiVisions Kenn Viselman presents. . . Inc., announced that it is forming three distinct company entities: The itsy bitsy Entertainment Company, A teenie weenie Music Publishing Company, and Yellow Polka Dot Bikini Multi-Media. Viselman reclaimed itsy bitsy from The Handelman Company. It will focus on entertainment properties, including Viselman’s new children’s programming block Millipede and a television series based on his upcoming film The Oogieloves in The Big Balloon Adventure, among several other planned projects, according to a statement released by the company. A teenie weenie Music Publishing Company will showcase music and artists for all ages. Yellow Polka Dot Bikini Multi-Media will launch with entertainment ranging from television to publishing specializing in the tween-plus market.
paRamount announCes spain theme paRk DeVelopment Paramount Licensing (PLI) announced that it has entered into agreements for the development of a Paramount-branded theme park and entertainment facility in Murcia, Spain. PLI will not be an investor in the project but will license intellectual property from its vast library of films and provide conceptual master planning and design services for the project.
Classified Advertisement New Jersey Warehouse Space for Rent 21,600 square feet of warehouse space with an office is available for rent in Northern New Jersey. The location has 18-foot ceilings, two platform-loading doors, and one drive-in loading area. It is approximately 15 minutes to the Lincoln Tunnel. It is approximately 30 minutes to Newark Airport and close to TRU headquarters. Please call (973) 835–4652. Principles only.
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ROYALTIE$ OCTOBER 2010
DhX meDia aCquiRes WilDbRain DHX Media has acquired Wildbrain for $8 million with further consideration payable subject to the financial performance of the Yo Gabba Gabba property over the next three years. Michael Polis has been named executive vice-president of branded entertainment and consumer products for DHX. Kidrobot, which is part of Wildbrain, was not included in the deal.
euRo Disney to eXpanD Euro Disney has signed a 20-year deal with the French government to expand the theme park on undeveloped land east of Paris. The agreement gives Euro Disney until 2030 to build a third park in the region, expanding on the existing park.
New ‘Doodles’ from Jim Benton CopCorp Licensing announced Jerry Leigh as an anchor licensee for Jim Benton’s Kissy Doodles, a new humorous character property starring a little girl who always manages to maintain a happy mood. Jerry Leigh has been granted the rights to manufacture and market Kissy Doodles-branded T-shirts and sweatshirts for juniors, girls 7–16, and plus sizes throughout the U.S. across a wide range of retail distribution channels.
More Than Shoes Active Energy, a division of Accessory Exchange, inked a deal with K-Swiss to become its exclusive accessory licensee. Rich Stober will serve as president over the new division and under his leadership Active Energy will produce and distribute accessories to include socks, sport bags, and headwear. The collection of accessories is scheduled to hit shelves during the second quarter of 2011. Distribution will be focused on department stores, sport specialty shops, and family shoe chains.
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ROYALTIE$ OCTOBER 2010
Retro Films = Retro Tees Paramount Licensing signed apparel deals with a wide range of licensees to tap into Paramount’s film library for apparel with retro appeal. American Classics will produce T-shirts based on Gladiator, Hot Rod, Nacho Libre, Terrytoons, and The Godfather. A selection of Top Gun T-shirts from Changes will be sold at mass and specialty retailers. Fifth Sun signed on for T-shirts based on Paramount’s ’70s and ’80s film Ferris titles, including Grease and Up in Bueller’s Day Off T-shirt Smoke. Freeze will develop Ferris from Fifth Sun Bueller’s Day Off, Forrest Gump, Grease, and The Godfather T-shirt designs. Mighty Fine has developed T-shirts based on Anchorman, Beverly Hills Cop, Pretty in Pink, The Godfather, Top Gun, and more. Airplane, Ferris Bueller’s Day Off, Old School, and Naked Gun designs are in the works from Ripple Junction. Signorelli & Signorelli Vintage will create high-end apparel featuring images from Flashdance, Footloose, and Top Gun.
Hybrid Generates Boys’ Apparel Cartoon Network Enterprises (CNE) announced a partnership with Hybrid Apparel for a line of youth apparel based on the action-adventure series, Generator Rex. The apparel line will feature a range of tops for boys, including longand short-sleeved T-shirts, fleece, and sweatshirts.
CBS ConSumer ProduCtS and HyBrid aPParel Hybrid Apparel has launched a new line of Star Trek clothing. The new collection includes T-shirts and apparel for mid-tier and mass-market retailers featuring iconic imagery from the Star Trek brand. CBS Consumer Products and Hybrid Apparel will initially focus on the T-shirt line, with more apparel and clothing being released at later dates to expand the line.
Paramount liCenSing and PegaSuS HoBBieS Model company Pegasus Hobbies will be introducing two new model kits based on Paramount properties. The new War of the Worlds Alien Creature model kit is based on the creatures from the 2005 release, War of the Worlds. The model is seven inches tall and was created from the original 3-D computer model used for the movie. In addition, Pegasus will be producing the When Worlds Collide Space Ark model kit, featuring the vehicle from the 1951 Paramount Pictures feature film, When Worlds Collide.
ruBiCon StudioS and mgm Rubicon Studios has teamed up with Metro-Goldwyn-Mayer (MGM) to produce a new half-hour animated Christmas special starring the Pink Panther. The new feature, A Very Pink Christmas, stars the Pink Panther pitted against his arch-nemesis, Big Nose, as they operate Christmas tree lots and try to outsell each other to afford a big, greedy Christmas prize. David Corbett and Randa Ayoubi will serve as executive producers for the special, which will be produced in Rubicon’s production facilities in Los Angeles, Manila, and Amman, Jordan. MGM will distribute the special worldwide in time for the holiday season.
merCk and london luxury London Luxury has announced a new exclusive licensing agreement with Merck, the maker of the Claritin line of non-drowsy, over-the-counter allergy medication. London Luxury will use the Claritin trademarks over a full line of allergen-barrier fabric products. The collection will be engineered to function as a barrier to dust mites, pet dander, and other allergens, while maintaining the comfort, breathability, and softness of high-end bedding.
rigHtS international grouP and Porterfield’S fine art Rights International Group has appointed Porterfield’s Fine Art Licensing as its exclusive licensing agency for all non-wall décor products. Rights International, which was founded by Robert Hazaga in 1996, has a large portfolio of fine art images that have been used for prints, canvasses, and wall décor. Porterfield’s will help Rights International make the first step into licensing its portfolio for non-print products.
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ROYALTIE$ OCTOBER 2010
Audiovox And dAfrAn S.A. MODA Licensing has announced a new licensing agreement for its client Audiovox. Electronics company Dafran S.A. will create a line of electronics featuring the Audiovox brand exclusively in Argentina. Products will include computers, television and video, air conditioners, and kitchen appliances. The line will be introduced to department stores, specialty retailers, and hypermarkets in 2011.
Kidz Bop And AdAmS mediA Kidz Bop has teamed up with Adams Media to launch a young adult book line inspired by the Kidz Bop music brand. Adams Media will publish a Kidz Bop book line featuring both fiction and non-fiction books. Books will include fill-in-the-blanks stories, junior novelizations chronicling the life of the fictional Kidz Bop Kidz, and a rock star’s guide to starting a band. Each book will also come packaged with a special code that is redeemable for a free Kidz Bop MP3 music download. Kids who register online will also be able to vote on story lines, upload videos for e-book inclusion, and access bonus content.
BorgheSe And new LicenSeeS IMC Licensing announced that it has negotiated two new licensing agreements for Borghese, Inc., a cosmetic, skincare, fragrance, and spa company. New products will include bath and spa accessories by Spa Cre8tions and fashion bedding, bath textiles, and bath accessories by Veratex. In addition, the Borghese Fashion Top and Bath Accessories line—a complete line of fashion bed and bath products from Panorama City, including towels, shower curtains, bathroom accessories, and more—will be sold in upscale department stores, club stores, specialty stores, and through television retail networks.
denA deSignS And SAnrio fAr eASt Sanrio Far East, a division of Sanrio, has been appointed as the official master licensee for Dena Designs in Japan. The company has already signed a number of deals for the Dena Designs brand happi by Dena, starting with a comprehensive launch of baby and mommy goods at Benesse. Other potential products include bedding, home décor, greeting cards, stationery, fabric, apparel, toys, and more.
mondo tv And viSuAL picnic Mondo TV, a European producer and distributer of animation, has signed a production contract with Visual Picnic and Licensing Works to produce a 2-D animated preschool series called Playtime Buddies. Fifty-two 13-minute episodes, produced in HD, will be introduced at MIP Junior in Cannes, France. The show is targeted toward children 3–5 years old.
ROYALTIE$ OCTOBER 2010
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Chorion’s by Paul Narula
I
n 1902, a Victorian woman in her thirties by the name of Helen Beatrix Potter wrote a short children’s story about an adventurous rabbit who raids a garden. This story, called The Tale of Peter Rabbit, became one of the most enduring literary brands of the 20th and the 21st century. Beatrix Potter’s work continued, adding in more adventures and more anthropomorphic animal characters such as Jemima Puddle-Duck, Squirrel Nutkin, Mrs. Tiggy-Winkle, and more. Potter’s stories and characters have been a part of childhood storytelling for more than a century now and the brand shows few signs of flagging. Though the brand is rooted in the United Kingdom, the popularity of the writer/illustrator’s stories and pictures has led to expansion in countries ranging from the U.S. to South Korea. Chorion represents the Peter Rabbit brand internationally, as well as the collected brand of all of Beatrix Potter’s work, called The World of Beatrix Potter. Peter Rabbit is the first and More than two million books are sold annually worldwide and most recognizable of since the first publication of The Tale of Peter Rabbit, more than Beatrix Potter’s characters. 250 million copies of Beatrix Potter books have been sold. This has created a strong fan base for the brand among children, nostalgic adults, and parents who grew up with the brand. The brand has crossed multiple generations and has been successful in many avenues of licensing, ranging from the gift and specialty sector to department stores and independent gift stores. In the brand’s home ground of the UK, the Peter Rabbit and Beatrix Potter brand is even a part of a brisk and successful tourist business. The Peter Rabbit brand has grown to a worldwide phenomenon, with licensees that span the globe and new programs being launched every year. Chorion has put together new promotions and licensing deals with Pottery Barn Kids, Barnes & Noble, Kids Preferred, and more. Enesco is a cornerstone licensee for the brand. Chorion also has looked into updating the brand for a television series in 2011. With more than 100 years of history and fan favor, Peter Rabbit and The World of Beatrix Potter will be going strong far into the future.
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ROYALTIE$ OCTOBER 2010
Fast Facts ° The first Peter Rabbit doll was handmade in 1903 (a year after the story’s first publication) by Beatrix Potter herself.
° Since the brand first moved into the licensing category, there have been 350 licensees for the Peter Rabbit and The World of Beatrix Potter brands.
° Potter’s original manuscripts, drawings, and more are all on view at the Beatrix Potter Gallery, which is run by the National Trust in Hawkshead, Cumbria, England.
° The Tale of Peter Rabbit has been published in more than 35 different languages in more than 100 different countries.
° Major promotions are planned in Japan for 2011, which is both the 40th anniversary of the Beatrix Potter books in Japan and the Year of the Rabbit.
Enesco
Rainbow
As one of the key long-time licensees for the Peter Rabbit brand, Enesco will continue to introduce new ceramic and housewares for the Peter Rabbit brand, including bathroom and baby products.
Rainbow has created a line of Peter Rabbit plush, infant, and baby products that includes the Peter Rabbit Light Mobile. The mobile keeps babies entertained with lights and motion.
Kids Preferred Kids preferred will produce a full line of plush for The World of Beatrix Potter. Plush lines will include basic plush, nursery plush, and plush collectibles.
Wedgewood Wedgewood has created an extensive line of Beatrix Potter ceramic goods, including tea sets, plates and bowls, and other dishes.
Kirin Pottery Barn Kids
Japanese beverage company Kirin has signed a deal to produce licensed fruit-flavored tea beverages based on the Peter Rabbit and The World of Beatrix Potter brands.
In the U.S., Pottery Barn Kids has been named as a licensee for The World of Beatrix Potter. The company will produce a wide variety of houseware and ceramics aimed toward children, including plates, baskets, bowls, place settings, and more.
ROYALTIE$ OCTOBER 2010
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Nicole Blake, Classic Media New York, New York Phone: (212) 659-1959
N icole Blake
Brands: Guess with Jess, Tinga Tinga Tales, Voltron, Where’s Waldo?, Postman Pat, Casper the Friendly Ghost, Little Golden Books
by Paul Narula
C
lassic brands are classics for a reason. Just saying the two words “Where’s Waldo?” to the average adult conjures up a specific image of a familiar man in a striped shirt. Many people can’t think of a friendly ghost without thinking of Casper. It can be a challenge to take brands with such established presences and continue to build them up, year after year, to appeal to modern audiences, but that’s exactly the kind of challenge that Nicole Blake, executive vice-president of global marketing and consumer products at Classic Media, likes to meet head-on. Blake, recently promoted to her position, is tasked with working with classic brands such as Casper the Friendly Ghost, Where’s Waldo?, and Santa Claus Is Coming to Town, as well as new brands such as Tinga Tinga Tales and Guess with Jess. Blake’s first exposure to licensing was on the licensee side of the business, holding a marketing position at Champion while the athletic apparel company was one of the top licensees for the NBA and the NFL. Her success in marketing landed her a job with Gullane Entertainment, working as marketing director on the Thomas the Tank Engine brand, eventually becoming the vice-president of marketing at HIT Entertainment after it acquired Gullane. “I was able to learn the business while working on some of the biggest consumer product brands in the world, with some of the top people in the industry,” says Blake. “That’s where I really got my start.”
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ROYALTIE$ OCTOBER 2010
Tinga Tinga Tales
Ludia produces iPad apps for the Where’s Waldo? brand.
Blake joined Classic Media in 2007 as senior vice-president of marketing and consumer products. “I had been following Classic Media because these were brands that I grew up with,” says Blake. “I consider it a privilege to work with them.” In addition, the business model of Classic Media was a major part of Blake’s decision to join the company. “The whole idea of reinventing classic brands is a very exciting business model,” she says. Classic Media’s licensing program has expanded significantly since Blake joined the company. “We have one of the best portfolios of characters outside of the major studios,” says
Blake. The company has intellectual properties in its stable that have had decades worth of time in the consumer’s mind. Rather than having to work to build brand awareness, Classic Media’s (and therefore Blake’s) main task is getting licensing programs out there to increase the ways the built-in equity and affinity for the brand can be exposed. Blake and Classic Media have positioned the company’s brands for a modern world. Where’s Waldo? has become a global brand with an enormous amount of success on the digital front. Most recently, Classic Media has been named the worldwide licensing agent for yet another classic brand: Voltron. The company has also picked up new brands, such as the Turok video game brand, and will be introducing two new preschool-oriented licensing programs with Tinga Tinga Tales and Guess with Jess. “We’re small, we’re nimble, and we’re very well positioned in the world of consumer franchises,” says Blake. That strong position is one that Blake wants to leverage going forward with Classic Media’s brands. According to Blake, the key for the future of the company is its international expansion. Brands such as Casper already have a worldwide presence and the company intends to continue to push its brand expansions in the U.S. and the UK, as well as capitalize on new brands such as Tinga Tinga Tales, Guess with Jess, and Voltron. “It’s an incredibly exciting time for us,” says Blake. “We’re definitely swinging above our weight class.”
Automotive Licensing: A tALe of two segments by Chris Adams
A
utomobiles mean many things to many people. For some, their car is their pride and joy and for others merely a means of getting from point A to point B. Some view their vehicles as status symbols while others, who use their vehicles for work, as a means to an end (a paycheck). When looking at how these diverse opinions on vehicles influence the world of automotive licensing, it is clear that there are two defined segments within this category. The first segment deals with car brands that have attributes that allow them access to connect with consumers, via licensed products, on a lifestyle level. A good example of this is the successful Jeep licensing program that The Joester Loria Group has managed. That agency took the brand far beyond its rugged vehicle-related loyalists into product categories as diverse as baby strollers, luggage, and apparel. The second group involves automotive and brand-specific enthusiasts looking for products that fill that bill. This segment includes products like seat covers and branded apparel. “A small number of automotive brands have successfully developed lifestyle programs,” says Debra Joester, president of The Joester Loria Group. “Vehicle brands have had a more difficult time licensing functional and solution-based hard goods brand extensions.” So, what distinguishes an automotive brand that has legs in the lifestyle arena and one that resides in the auto-related categories? “Brand personality and consumer perception of the brand as an icon drive opportunities that go beyond car-related products,” says Ramez Toubassy, president of Brand Sense Partners. “A very large owner base or iconic status that transcends the vehicles themselves are the keys to pushing into more lifestyle-oriented products.” While lifestyle programs have typically seen more success, the criteria for existing within that space are more stringent. “Either the brand has a rich history that offers a nostalgia factor or it is an aspirational brand,” says Bill McClinton, senior vice-president of Global Icons. “When either of those aren’t there, you are limited to brand extensions within the automotive category.” For instance, Global Icons represents Honda. While Honda isn’t a brand that invokes nostalgia or aspiration, it has a reputation for being reliable. This identity lends it to the realm of tools and auto accessories. At the other end of the spectrum is BMW, which Global Icons recently signed on. BMW is the ultimate driving machine. It is aspirational. It is premium. This allows the brand access to a wide range of categories.
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ROYALTIE$ OCTOBER 2010
The Ram segment of the Dodge licensing program, which is managed by Brand Sense, concentrates on truck-related activities.
“With BMW, we wanted to be in fashion in the premium sector,” says McClinton. “There won’t be a full BMW-branded program in the premium sector, so we asked ourselves, ‘What is the next best thing?’ We decided to partner with designers in that space who would do collections around BMW.” Just because brands that translate into the lifestyle realm have more possible avenues for success, that’s not to say that more enthusiast-oriented brands can’t make their mark. A new entry to licensing, the Car and Driver program is being crafted by The Joester Loria Group. “The Car and Driver licensing program will reinforce the expertise and authority of the brand in all things associated with quality automotive product,” says Joester. Source Interlink has established licensing programs for its enthusiast titles such as Motor Trend and Automobile Magazine and has made it easy for readers of some of its titles to access content anywhere through a series of app deals. “We have an overall strategy established for each brand,” says Julie Smartz, vice-president of marketing at Source Interlink Media. “The categories we enter into must relate and be important to each brand’s consumer.” The relationship between brand and consumer is very important in the automotive licensing space. With cars meaning so many different things to many different types of people, the difficulty in establishing a licensing program for an automotive brand lies in distilling the brand down to its essence and connecting it with the right consumers. But, it has been proven if this is done right it can lead to great success.
AuTomoTIve LIcenSInG by Chris Adams
The automotive category can be split into two separate sub-categories: one that includes brands whose profile guides them toward auto-related accessories and one whose brand attributes extend the licensing program into broader lifestyle categories. Below is a sampling of products from each of these sub-categories.
Global Icons Global Icons recently signed on to represent BMW and Mini for licensing. It plans on focusing on aspirational aspects for the BMW line while playing on the lifestyle angle for the Mini brand. A line of eyewear is on the way for both brands and a clothing line from a well-known designer is in the works for BMW.
The Joester Loria Group The Joester Loria Group signed on to represent the Car and Driver brand for licensing. The agency plans to extend the reach and authority of Car and Driver to a full assortment of automotive-related products from emergency kits to detailing kits, vehicle accessories to garage organization products.
Source Interlink Source Interlink established a strong cellular and Bluetooth line of products featuring the Motor Trend brand. Shown is the Motor Trend Bluetooth Headset. It plans on extending the line into GPS accessories. In addition, Source Interlink has iPhone and Android apps available for Motor Trend and Automobile Magazine, with iPad apps on the way.
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ROYALTIE$ APRIL 2010
Brand Sense Dodge and Ram have been separated into their own brands. The Ram line focuses on truckrelated activities. Brand Sense signed a deal with Mossy Oak that will place Ram as the official truck of Mossy Oak. Multiple licensees will offer co-branded items such as the hat pictured.
Trademarketing Resources Trademarketing Resources represents all Chrysler brands for products that are affixed to vehicles. The agency recently signed a deal with Insync Business Solutions, which will produce Seat Armor, a patented seat cover/towel, featuring the Jeep brand (shown).
Fusion Licensing Fusion has added Ripple Junction to its roster of apparel and accessories licensees for the British Motor Heritage program in North America. Ripple Junction will develop products using brands such as MG, Austin, Morris, Austin-Healey, and Wolseley.
2011 Toy P review COMPILED BY LAURIE LEAHEY AND
PAUL NARULA
From October 5–8, toy manufacturers and retailers will converge in Dallas, Texas, for the Toy Industry Association’s annual Fall Toy Preview. A precursor to February’s Toy Fair, this show gives attendees a look at the hottest toys for 2011. The following pages give a taste of some of the toys that will be exhibited inside the Dallas Market Center.
Basic Fun Basic Fun is bringing back classic Fisher-Price toys, including the Fisher-Price Music Box Record Player and the Fisher-Price Changeable Disk Camera. The Fisher-Price Music Box Record Player features a classic wind-up mechanism that plays the records as they spin around the turntable. Each player comes complete with five individual records featuring 10 songs (two songs per record), a convenient compartment for storing the records, and a built-in handle for tunes on the go. Designed with vintage graphics and a retro color palette, the Fisher-Price Music Box Record Player is for ages 18 months and up. The Changeable Disk Camera features interchangeable picture disks that are advanced by pressing the shutter button. The viewfinder also features a changeable color wheel for cool effects. Other features include a take-along strap and a rotating flash cube. It comes Phineas and Ferb Connect 4 Roll & Go complete with five picture disks featuring Nursery Rhymes I, Nursery Rhymes II, Goldilocks and The Three Bears, Animals and Their Babies, and A Visit to the City. Connect 4 Roll & Go is the first full-sized, take-along version of Hasbro’s Connect 4. Basic Fun’s innovative packaging features a game play grid that collapses, stores all the game pieces, and becomes the take-everywhere canister. The Connect 4 Roll & Go line offers a full range of licenses that appeal to both boys and girls including Phineas & Ferb, Hello Kitty, Transformers, and SpiderMan.
Winning Moves gaMes With Winning Moves Games’ Tile Lock Scrabble, Scrabble words won’t slip away thanks to this board’s clever “tile-lock” design. There are also soft pads on its bottom that allow players to slide the board across a table to rotate it for a better view. And, the compact size of the board, tiles, and racks, make the game travel-friendly. Tile Lock Scrabble contains a plastic Scrabble game board with tile lock system, 100 plastic Scrabble letter tiles, four plastic tile racks, a drawstring bag for holding the tiles, and instructions. It is for two to four players ages 8 and up. Imagine The Game of Life but played from a dog’s perspective. That’s the premise behind It’s A Dog’s Life. Winning Moves Games found that 39 percent of U.S. households have at least one dog, and this game is designed to tap into that market. It’s a Dog’s Life is an official extension to The Game of Life brand. The game is for two to five players ages 8 and up.
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ROYALTIE$ OCTOBER 2010
2011 Toy P review thE BridgE dirECt, iNC. The Bridge Direct, Inc., will produce a variety of Justin Bieber toys. Justin Bieber Music Video Collection Singing Figures feature Bieber’s signature hairstyle and trendsetting fashions straight from his music videos. These highly detailed 12-inch figures play a 30-second clip of one of Bieber’s hit songs, either “Baby” or “One Less Lonely Girl,” and come with accessories, such as a guitar or a director’s chair. Also included is a mini photo book with photos of the singer. In addition to the Singing Figures, there will also be Justin Bieber Style Collection Figures in authentic fashions—available in Street Style, Awards Style, or Red Carpet Style. Zhu Zhu Pets products include Zhu Zhu Pets Take Alongs Figure Packs, which come with pocket-sized figures, about two inches tall. Each figure pack includes a figure of a favorite Zhu Zhu Pets character, along with its own Zhu Zhu Pets house. There are also Take Alongs Playsets with slides, swings, and picnic tables for the mini Zhu Zhu Pets figures to enjoy. Each Playset includes one Zhu Zhu Pets figure and easily folds up. New Busytown toys include the Busytown Play System. The Busytown Play System lets kids explore and play in their own Busytown world, just like in the books and on the show. All the pieces fit together to form one fun-filled Busytown play environment. The collection includes Destination Playsets, such as the grocery store and firehouse, as well as Roadway Playsets, such as the streets and gravel roads. The Deluxe Town Hall Playset is the center of Busytown with tons of working “busy” features for extra play.
ESPN CoNSumEr ProduCtS The ESPN Game Shot 2 in 1 Game Center, from Moose Mountain, is two games in one: basketball and darts. The basketball game features an LCD scoreboard/game clock, arcade sound effects, and two basketballs. The electronic dartboard features scoring for up to eight players, 13 different games, and 80 variations. The LCD scoreboard automatically keeps score, while the arcade sound effects enhance the excitement of the game.
CardiNal Cardinal adds unique licenses and brands to classic product for 2011. New licensed games and puzzles will include Chuggington, Thor, Captain America, Family Guy, and Cars 2. Family Guy product will include trivia games, Dominoes, playing cards, and puzzles that feature past and present Family Guy characters.
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Jay at Play Animal Planet and Jay at Play will debut several new plush, including 16-inch Pick Me Up Cuties, featuring a yellow lab, St. Bernard, and dalmatian. Chatter Monkeys resemble three different capuchin monkey species. These 10-inch plush come in brown, tan, and chocolate colors. There are two versions of Wagging Puppy Tails—18-inch plush, which include a yellow lab, St. Bernard, dalmatian, Rottweiler, chocolate lab, and a mutt; and nine-inch plush, which include a yellow lab, St. Bernard, and dalmatian. The 18-inch Standing 4-Legged Wild Cats feature a cheetah, Siberian tiger, and a snow leopard. Wild Eye products include Endangered Interactive Plush, a 14-inch cheetah, snow leopard, Siberian tiger, and white tiger. Wild Eye Dinosaur Interactive Plush features a 14-inch Triceratops, T.Rex, and Pteranadon. Wild Eye 4-Legged Standing Animotion plush are nine inches tall and include an Asian Elephant, snow leopard, and Siberian Tiger. The nine-inch Cuddle Plush include a chimpanzee, elephant, tiger, fox, bear, and cheetah.
RavensbuRgeR Ravensburger’s new line of licensed products features the Highlights magazine brand. The rollout of the 2011 collection begins this fall with a trio of colorful puzzles. Designed for children ages 4 and up, the kick-off products include two That’s Silly! designs— a 100-piece That’s Silly! On the Farm puzzle presented in a red barn box, and a 60-piece That’s Silly! Farm Stand puzzle with the familiar fruits, vegetables, and scenes of a country farm stand. Ravensburger also will release a 35-piece Hidden Pictures Something’s Fishy puzzle based on the Hidden Pictures games in each edition of the Highlights magazine. The line will be extended in 2011 with a 24-piece preschool puzzleball and various 2D puzzle designs, such as one in a school bus tin. Ravensburger’s Animal Planet line captures the “all things animal” theme of the TV network and emphasizes its edgy and unexpected appeal with animal photography that brings the animals to vibrant life. The upcoming product assortment will include 10 original puzzle designs ranging from 100—500 pieces, including Discover & Learn concepts (puzzle with fact booklet) and special packaging to enhance the distinctive offerings. A portion of proceeds from the sale of each product in the Animal Planet line will benefit Reach Out. Act. Respond. (R.O.A.R), Animal Planet’s national nonprofit program that, together with top animal organizations, works to improve the lives of animals in the wild and in communities nationwide.
Kids Only Kids Only has a variety of licensed and non-licensed children’s furniture pieces for spring 2011. The Cars and Disney Princess Toddler Swings (shown) each feature sturdy plastic construction, high back support, an adjustable safety seat belt, and inlaid graphics and decals. The swings include hanging hardware and heavy duty ropes. They are for ages 9–30 months and have a weight limit of 50 pounds. The Cars Piston Cup Patio Set includes a table, umbrella, and two folding patio chairs. It features tubular steel construction and a washable plastic tabletop with inlaid graphics. Some assembly, minus tools, is required. The weight limit is 60 pounds, and the patio set is for ages 3–7. ROYALTIE$ OCTOBER 2010
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2011 Toy P review Buffalo GameS Buffalo Games announces the launch of two new jigsaw puzzle series for 2011. The new series will include four images in a 1,000-piece count by Civil War artist Mort Kunstler and four paintings in the 500-piece count series by American caricaturist and illustrator C.F. Payne. Kunstler has painted everything from portraits of prehistoric American life to the odyssey of the space shuttle, but his reputation stands as the premier artist within the genre of the Civil War. C.F. Payne’s paintings have graced the covers of Time, Sports Illustrated, Rolling Stone, Esquire, and National Geographic, among others. a painting by C.F. Payne
toyQueSt ToyQuest will introduce a variety of outdoor products for Cars 2. The Spray ’n Play Lightning McQueen Sprinkler is easy to inflate and attach to any garden hose. Run, jump, and race around McQueen while the sprinkler sprays. The Cars Spin ’n Splash sprinkler features Mater and Lightning McQueen. This spinning sprinkler connects to any garden hose. Mater and McQueen chase each other around the racetrack, and the spinning action creates whirls of water swirls.
lafayette Puzzle ComPany The Lafayette Puzzle Factory’s 2011 line of puzzles, educational products, playing cards, and calendars includes new Crayola Chalkboard puzzles. New titles include maps of the USA, Canada, South America, and Australia. The Lafayette Puzzle Factory has created special packaging for its new line, Fodor’s Places to Visit Puzzle Books. Two introductory titles—Washington D.C. and Hawaii—are 500-piece puzzles designed to look like a travel book. The box features a 16-page book with travel advice, sightseeing suggestions, and background about these popular destinations.
Silverlit Based on Marvel Studios’ 2011 summer movie, The First Avenger: Captain America, Silverlit’s Captain America motorcycle will feature race mode and wheelie mode; forward and spin function; and a fixed figure on the bike.
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K’nex K’nex will expand on the Monster Jam license with the new Ultimate Grave Digger Experience building set. Kids can build the Grave Digger and Grave Digger Legend monster trucks. The company will also introduce a number of new NASCAR-licensed products, including two NASCAR assortments that will allow builders to produce multiple NASCAR vehicles. K’nex will also be introducing new Nintendo-licensed K’nex kits, including the Mario/Luigi/Yoshi Standard Kart Building sets. Builders can recreate the vehicles from Mario Kart Wii with pull-back, motorized action.
Moose Mountain Moose Mountain will be introducing the Mickey Mouse Clubhouse All Star Ball Bop. The play environment features 20 soft flex balls, a jingle ball bop, and a large inflatable base. The balls can be rolled down the inflatable ramp. Moose Mountain will also introduce two new Fisher-Price brand ride-on toys. The Little People Wheelies Mini Racer Ride-On converts into a raceway ramp for two Wheelies. The Fisher-Price Jr. Dump Truck Ride-On has a real working dump bed with sounds, music, and under-seat storage. Fisher-Price Mini Racer Ride-On
usaopoly USAopoly will be introducing a number of new licensed board games. New versions of Monopoly include Monopoly: Three Stooges Collector’s Edition and Monopoly: AC/DC Collector’s Edition. Also coming up for 2011 are Clue: South Park Collector’s Edition, Cranium: Glee Edition, and Yahtzee: Family Guy Collector’s Edition.
uncle Milton Uncle Milton has signed a licensing deal with The Jim Henson Company to develop a line of science-themed educational toys for the Dinosaur Train brand. The Uncle Milton licensed product line will launch in North America in spring 2011, and in the UK, Spain, France, and Australia in fall 2011. .
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2011 Toy P review MeGa Brands
Jakks Pacific
MEGA Brands has created a new Hello Kitty line of MEGA Bloks for 2011. Kids will be able to build, furnish, and embellish a number of new Hello Kitty settings, including the Hello Kitty Create & Decorate House, Hello Kitty Flower Shop, Hello Kitty Sweets Store, Hello Kitty Store, and Hello Kitty Build & Play Garden Assortment. MEGA Brands will also be introducing Hello Kitty Collectible Buildables, which are seven-piece Hello Kitty buildable characters.
For spring 2011, Jakks Pacific will be updating its Disney Fairies line with new figures and environments. The Flit & Flutter Fairy assortment allows girls to play out flying fantasies with their favorite fairies. Each figure’s wings flutter with the touch of a button. The Fairy with Pet assortment combines fairies with pets from Pixie Hollow. Each set includes a pet bed, pet blanket, and pet food. Jakks will also be creating a play environment for the 4.5-inch scale figure line, including Tink’s Pixie Kitchen and Silvermist’s Pixie Bath. In Tink’s Pixie Kitchen, crickets pop out of the cupboards and cake appears when the oven is opened. In Silvermist’s Pixie Bath, fish swim around in a bowl when the faucet is pressed. Finally, Jakks will introduce a nine-inch deluxe fashion fairy doll line. Each Party-N-Play themed doll comes with extra fashions and accessories for more play value. For 2011, Jakks will introduce the Hello Kitty World Collection. This new assortment includes collectible figures in specific world locale themes such as Japan, Holland, and Hawaii. The world homes all connect together to create a giant Hello Kitty play environment. In addition, Jakks Pacific will introduce the Hello Kitty Cruise Liner Playset, featuring parasailing, water skiing, shops, a salon, an elevator, and a swimming pool.
BaBy Genius Baby Genius has teamed up with Winfat to produce a line of interactive electronics. The Baby Genius Interactive Laptop features 30 activities including letters, numbers, words, games, Musical Learning Book and music, as well as a large LCD screen with animations. The Baby Genius Slideshow Laptop features a number of carddriven activities, with 10 two-sided cards that feature a variety of themes. Winfat has also created the Baby Genius Musical Learning Book. This interactive talking book has five learning activities, 26 sound effects, melodies, instrument sounds, and three turning pages. The Baby Genius Musical Learning Pad is an early-learning teaching tool that features three activities to teach letters, animals, music, colors, and shapes.
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This season's most highly trafficked family-friendly website, TimetoPlayMag.com offers parents and gift givers information, entertainment, and services on what's fun for children and their families. The comprehensive site includes: hundreds of toy reviews and recommendations hot toy lists and editors' picks a product/gift finder informative and amusing blog entries from leading toy, family entertainment and parenting experts seasonal stories safety tips and recall information daily giveaways of hot toys and more!
Created by Jim Silver, editor-in-chief at aNb Media, and Chris Byrne, renowned toy and children's lifestyle expert (A.K.A. The Toy GuyÂŽ), Time to Play is powered by aNb Media, TheToyGuy.com, and a team of leading, well-known toy, family entertainment, and parenting experts. Key team members include Elizabeth Werner, chief toy officer, iVillage.com, and Shannon Eis, parenting and toy expert.
For advertising information, contact advertising@timetoplaymag.com Š 2008 aNB Media. All Rights Reserved.
MIPCOM by Paul Narula
Every year, broadcasters, entertainment companies, producers, licensees, and buyers gather in Cannes, France, at the Palais des Festivals, to attend MIPCOM. With more than 12,000 participants from more than 102 countries around the world, MIPCOM is the largest international convention for the global entertainment marketplace. This is where properties are expanded and introduced, and make the first leap toward fame—both as entertainment properties and as licensing powerhouses. This year MIPCOM will also feature the inaugural MIPCOM World Premiere TV Screenings, where exhibitors will show off their newest properties and shows for the first time to an exclusive audience. Here is just a small sample of the companies that will be showing their offerings on the MIPCOM show floor, ranging from animated children’s properties to intense action and drama programs.
DISnEy Disney will introduce a number of brand new series for 2010 and 2011 at MIPCOM. In Good Luck Charlie (shown), a new live-action comedy, viewers follow the trials and tribulations of teenager Teddy as she helps care for her family’s fourth child, Charlotte (aka Charlie), while her parents work to help make ends meet. Each episode features Teddy’s video diary. Fish Hooks is a new aniGood Luck Charlie mated comedy series set inside a giant fish tank in a pet shop that presents high school life as seen through the eyes of three BFFs (best fish friends). Milo, Bea, and Oscar go through the normal challenges of high school, with atypical situations such as giant lobster suits and field trips to the hamster cages. Also new from Disney is The Avengers: Earth’s Mightiest Heroes, an animated series for kids 9–14 that features some of the most popular Marvel superheroes—Iron Man, Thor, Captain America, The Incredible Hulk, Giant Man, and Wasp.
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SkECHErS Skechers will hit the television market with a new, original intellectual property, Zevo. Zevo follows the adventures of three superhero teens—Z-Strap, Elastika, and Kewl Breez—as they transform into their alter egos and fight crime and the criminal mastermind Stankfoot.
mipCom marviSta eNtertaiNmeNt MarVista Entertainment will offer buyers a roster of both classic and all-new entertainment at this year’s MIPCOM, including the new season of Power Rangers. MarVista now represents the international television rights for the Power Rangers series, including all past episodes (more than 700) and the upcoming 20 new episodes for the 18th season. MarVista also represents 16 Wishes, a co-production between MarVista and Disney, and the movie Mandie and the Cherokee Treasure.
NelvaNa Nelvana has a number of new shows ready for 2011 that it will be unveiling at MIPCOM. Franklin and Friends is a new CGI series featuring Franklin the Turtle. Mr. Young follows the life of a 14-year-old high school science teacher. In Scaredy Squirrel, kids follow a neurotic squirrel through his day-to-day life and adventures. In Oh No!, kids follow the adventures of Nate, the leader of a gang of underground kid resisters to an invasion of Franklin and Friends Brainling aliens. Nelvana will also update the Babar series with the new CGI animated series Babar and the Adventures of Badou. Viewers will follow the adventures of Badou, Babar’s 8-year-old grandson. The company will also introduce the next series of Bakugan with Bakugan: Mechtanium Surge and a new Hot Wheels Battle Force 5 series, Battle Force 5: Fused.
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SeSame WorkShop Sesame Street’s Grover comes to the rescue in a brand new series called Super Grover 2.0. The series, which will also be featured as a segment on the U.S. edition of Sesame Street, helps teach science, technology, engineering, and mathemetics by modeling the process of scientific inquiry. Sesame Workshop will also introduce other character-based television shows and shorts, such as Count TV, featuring Count von Count, and Goodnight Elmo, which features Elmo and his father.
Super Grover 2.0
WarnEr Bros. Warner Bros. will be introducing a lineup of action, drama, comedy, and more at MIPCOM this year. New dramas include Rizzoli & Isles, Pretty Little Liars, and Memphis Beat. Nikita and Chase join the WB action lineup, as well as The Whole Truth and Undercovers. In the comedy category, Warner Bros. will distribute Mike & Molly, Shameless, Glory Daze, and $#*! My Dad Says.
Nikita
$#*! My Dad Says
4Kids EntErtainmEnt 4Kids will be introducing three new properties at MIPCOM 2010. Rocket Monkeys introduces Wally and Gus, two NOSA-trained monkeynauts on a space adventure. The two characters will discover new technologies and new alien species as they travel through their universe. Rocket Monkeys will be available in fall 2011 for all markets. Yu-Gi-Oh! 5Ds: Road to Destiny is the latest continuation of the Yu-Gi-Oh animated series. Yusei and his friends must save the world again, confronting new enemies, playing with new cards, and competing in an all-new tournament. There will be 90 new episodes available in the first quarter 2011 for all markets excluding Asia. 4Kids will also be introducing Tai Chi Chasers, which follows the adventures of a young orphan named Rai who is the secret descendent of Tigeroids—a race of beings locked in a struggle with evil Dragonoids. Rai must help the Tigeroids track down the 500 lost tai chi symbols by honing his own tai chi card skills and becoming one of the champion Tai Chi Chasers.
Chorion Chorion’s newest series, Gaspard and Lisa, follows the adventures of two 6-year-old best friends as they go to school, deal with their families, and deal with Paris. The series is based on the books written by Anne Gutman and George Hallensleben. The series consists of 50 11-minute episodes, plus one 22-minute special.
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mipCom disCovery CommuniCAtions The Discovery Channel has teamed up with creative talent from Disney and Pixar to create Reign of the Dinosaurs, a show about the era of dinosaurs that shows viewers creatures both fantastical and real and examines the workings of a “dinosaur society.” Viewers will see dinosaurs get drunk on fermented fruit, see the inner workings of a T-Rex family, and watch how dinosaurs react to the apocalyptic events that ended their era. In Gorilla School, viewers will follow the journey of three infant gorillas as they are transported from Howletts Animal Park in the UK to Africa, where Gorilla School they must learn the ways of the wild before reintroduction to a protected forest. Kevin Spacey narrates the show, which follows not only the three gorillas, but the scientists and rangers who work to protect the species’ habitats and hope to encourage the gorilla population to increase. Dean of Invention follows the life of Dean Kamen, billionaire inventor. Inventor of the Segway, the insulin pump, the Luke Arm prosthetics, and holder of 400 different patents, Kamen works with the greatest minds to find ways to save the planet. Viewers will be introduced to the Kamen Code and will be treated to Kamen’s views of the future as it could be.
little AirplAne Little Airplane Productions will be introducing a new short-form animated series, Small Potatoes, at MIPCOM. The series follows the adventures of a band of four singing potatoes, teaching viewers about different styles of music. The series has already been sold to CBeebies in the UK, NRK in Norway, SVT in Sweden, ABC TV in Australia, and TVO and Knowledge in Canada.
BBC WorldWide BBC will be launching a number of new shows at MIPCOM this year. The broadcaster willl introduce Come Fly With Me, a comedy by the creators of Little Britain. Other comedies include Rev and The Stephen K Amos Show. The company will also introduce a number of new dramas, including Outcasts, DCI Banks: Aftermath, and more. BBC Worldwide will also improve its natural history content with the addition of Human Planet, which follows the relationship between mankind and nature. Human Planet
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aMeriCan GreetinGs American Greetings will be introducing a number of new developments for Strawberry Shortcake, who celebrated her 30th anniversary last month. An all-new television series, Berry Bitty Adventures, will debut with the launch of the new kid’s network The Hub this month. The company will continue to build on the Strawberry Shortcake brand by signing new deals and releasing new entertainment, including additional DVD movies. American Greetings is also introducing two brand new television series based on its existing brands. The Twisted Whiskers Show and Maryoku Yummy will both join Berry Bitty Adventures on The Hub as part of the launch lineup.
ClassiC Media Classic Media will be working to secure pre-sales for the new series Life with Boys, a television series from one of the co-creators of Hannah Montana and That’s So Raven. The show follows the life of Tess Foster, a girl living with her father and three brothers, and how Tess deals with life with the other gender. Classic Media will be managing distribution in all territories worldwide, excluding Canada, Latin America, Asia, Australia, France, and the UK. The series will premiere first in Canada in September 2011.
the JiM henson CoMpany The Jim Henson Company’s slate at MIPCOM this year includes a second season of Dinosaur Train, as well as new episodes of Sid the Science Kid. Both CGI series teach children about a variety of subjects. The Jim Henson Company will also introduce Pajanimals, a short-form liveaction musical series that was originally commissioned by Sprout in the U.S. It features the newest puppet characters from The Jim Henson Company, created by L.A. artist Jeff Muncy.
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ameriCan GreetinGs properties
neLVana enterprises
Gia deLaney, ViCe-president of proGram saLes
nina KoCh, saLes representatiVe, eastern eUrope and Germany
american Greetings properties, the intellectual property and outbound licensing division of american Greetings Corporation, hired Gia deLaney as vice-president of program sales. in her role, deLaney will be responsible for selling both classic and new aGp entertainment globally including Strawberry Shortcake, Care Bears, Maryoku Yummy, and Twisted Whiskers, among others. deLaney comes to aGp from 4Kids entertainment, inc., where she served as vice-president of international program sales.
nelvana enterprises hired nina Koch as sales representative for eastern europe and Germany. Koch is a seasoned sales professional with experience in both children’s programming and broadcast sales. she most recently worked with tele münchen Gruppe in munich.
CCa and b, LLC Kim maGUire, Coo CCa and b, LLC, a publishing company and creator of The Elf on the Shelf: A Christmas Tradition, hired Kim maguire as Coo. Current Coo and partner, Christa pitts, will now serve as co-Ceo with her sister, Chanda bell. maguire will be responsible for developing and executing ongoing strategic programs including branding, marketing, merchandising, sales, and licensing. development of additional domestic and international growth opportunities will also be under his leadership. prior to joining CCa and b, maguire served as chief merchandising and sales officer for QVC-Germany.
sGCompanies rosie iGLesias, senior ViCe-president, saLes and neW bUsiness deVeLopment sGCompanies, the parent company of sGfootwear, sG messer, sGi apparel Group, and rugged shark, LLC, named rosie iglesias to senior vice-president of sales and new business development. she will be responsible for overseeing sales efforts for all divisions. in addition, iglesias will develop and implement sales strategies for new business. iglesias joins sGCompanies with more than 20 years of experience in sales management and new business development with major apparel and accessories companies. iglesias was recently with metal dynamics where she served as vice-president.
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John Wayne enterprises, LLC Lisa streff, senior ViCe-president, GLobaL partnerships & LiCensinG John Wayne enterprises, LLC, exclusive owner and licensor of the John Wayne brand, appointed Lisa streff to senior vice-president of global partnerships & licensing. streff will oversee the development and implementation of worldwide licensing and merchandising and corporate and promotional partnership programs with a mission to increase the global awareness of the John Wayne brand. her initial focus will be to further develop and expand two core licensing programs: the “classic collectibles,” which targets adult collectors and John Wayne fans; and the John Wayne lifestyle program, inspired by Wayne’s western casual heritage and geared toward the young adult male. streff will pursue licensing partnerships for each program in key categories. additionally, she will spearhead the development and execution of a new branded licensing and entertainment program for kids. streff has spent more than 15 years in the consumer products industry. prior to joining John Wayne enterprises, she served as senior vice-president of U.s. consumer products at Cookie Jar entertainment (previously diC entertainment).
D eCeMBer 5–8
Grand Strand Gift & Resort Merch. Show
urban-expo.com
Myrtle Beach Convention Center
Myrtle Beach, SC
6–9
International Halloween Show
hiaonline.com
1115 Broadway, Halloween Tower
New York City
J ANuArY 9–12
Harrogate Christmas & Gift Fair
harrogatefair.com
Harrogate International Centre
Harrogate, UK
10–13
Hong Kong Toys & Games Fair
hktoyfair.com
Hong Kong Convention & Exhibition Center
Hong Kong
F eBruArY 3–8
Spielwarenmesse International Toy Fair
toyfair.de
Nuremburg Exhibition Center
Nuremburg, Germany
13–16
American International Toy Fair
toyassociation.org
Jacob Javits Convention Center
New York City
15–18
KidScreen Summit
summit.kidscreen.com
Hilton New York
New York City
M ArCH 6–8
International Home & Housewares Show
housewares.org
McCormick Place
Chicago
7–8
Brand Licensing Central & Eastern Europe
brandlicensing-budapest.com
Corinthia Grand Hotel Royal
Budapest, Hungary
7–9
Paperworld Middle East
uae.messefrankfurt.com
Dubai International Convention Center
Dubai, UAE
10–13
Halloween Costume & Party Show
hcpshow.com
America’s Center & Dome
St. Louis
28–31
Bologna Children’s Book Fair
bookfair.bolognafiere.it
Bologna Exhibition Centre
Bologna, Italy
2–7
High Point Market
ihfc.com
International Home Furnishings Center
High Point, NC
4–8
MIPTV
mipworld.com
Palais des Festivals
Paris
11–13
London Book Fair
londonbookfair.co.uk
Earls Court Convention Center
London
A PrIL
Toy Fair 2011 February 13–16, Jacob Javits Convention Center, New York City; www.toyassociation.org
International Halloween Costume & Party Show 2011 March 10–13, America’s Center & Dome, St. Louis; www.hcpshow.com
Licensing Show 2011 June 14–16, Mandalay Bay Convention Center, Las Vegas; www.licensingexpo.com
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by Nancy Lombardi
Posted
below is a samPling of what
american
Interbrands best Global brands 2010 Source: Interbrand’S beSt Global brandS YearlY StudY 1. coca-cola 2. IbM 3. Microsoft 4. Google 5. Ge 6. Mcdonald’s 7. Intel 8. nokia 9. disney 10. HP 11. toyota 12. Mercedes-benz 13. Gilette 14. cisco 15. bMW 16. louis Vuitton 17. apple 18. Marlboro 19. Samsung 20. Honda
top paId KIndle booKs on september 20, 2010 Source: aMazon.coM 1. Freedom: A Novel by Jonathan Franzen 2. The Girl with the Dragon Tattoo by Stieg larsson 3. The Girl Who Kicked the Hornet’s Nest by Stieg larsson 4. The Girl Who Played with Fire by Stieg larsson 5. The Pawn (The Patrick Bowers Files, Book 1) by Steven James 6. Safe Haven by nicholas Sparks 7. Room: A Novel by emma donoghue 8. Beautiful Lies: A Novel by lisa unger 9. Bad Blood: A Virgil Flowers Novel by John Sanford 10. Mockingjay (The Final Book of The Hunger Games) by Suzanne collins
consumers are interested in this month .
popular Halloween 2010 Costume Ideas for adults as suGGested by Consumers Source: coStuMzee.coM 1. the Seven deadly Sins 2. Pin-up Girl 3. Jersey Shore (Editor’s note: Snooki wigs have been spotted online.) 4. couples 5. lady Gaga 6. Poison Ivy 7. the Mad Hatter 8. Peacock 9. disney’s ariel 10. nerd amerICa’s favorIte Crayola Colors Source: craYola.coM/colorcenSuS 1. blue—introduced in 1903 2. cerulean—part of the blue family—introduced in 1990 3. Purple Heart—introduced in 1997 4. Midnight blue—introduced in 1958 5. aquamarine—introduced in 1957 6. caribbean Green—introduced in 1998 7. Periwinkle—introduced in 1949 8. denim—introduced in 1993 9. cerise—part of the purple family—introduced in 1993 10. blizzard blue—introduced in 1972 11. cornflower—part of the blue family—introduced in 1949 12. red—introduced in 1903 13. blue Green—part of the blue family—introduced in 1934 14. Hot Magenta—introduced in 1972 15. blue Violet—part of the purple family—introduced in 1934
These crayons may be green but clearly America’s favorite color is blue—in all its forms.
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