Royaltie$, February 2013

trends • product • property • style • licensing • brands

the journal of the licensing industry

FEBRUARY 2013 Vol. 8, No. 1

Features

16 STYLING FASHION BRANDS FORWARD

by Jennifer Lynch

18 FASHION LICENSING

PRODUCT PRESENTATION

by Jennifer Lynch

20 IT’S A DOG’S LIFE. . . AND IT’S A GOOD ONE

by Christine Sullivan

22 PET LICENSING

PRODUCT PRESENTATION

by Christine Sullivan

24 MUSIC MERCHANDISING:

NEW TRICKS FROM OLD ACTS = NEW FANS

by Christine Sullivan

26 MUSIC MERCHANDISING

PRODUCT PRESENTATION

by Christine Sullivan

28 TOY FAIR 2013

Compiled by Laurie Leahey and Jennifer Lynch

Departments 8 10 12 14 38

Observations & Opinions The TICKER Real Deal

Royaltie$ Marketplace: WBCP’s The Big Bang Theory Calendar of Events

ON THIS PAGE (FROM THE LEFT): THE NAME GAME REPRESENTS DARA FOSTER’S PUPSTYLE BRAND. SHOWN HERE IS A PET BED FROM LICENSEE BOW-WOW PET. GUMBY FROM MULTI-PET IS PART OF A NOSTALGIC CHARACTER LINE OF DOG TOYS. PRABAL GURUNG FOR TARGET. GLOBAL MERCHANDISE REPRESENTS ONE DIRECTION FOR LICENSING. BANDAI IS INTRODUCING THE POWER RANGERS GREAT GOSEI MEGAZORD. SHOWN ABOVE IS A STILL FROM WARNER BROS. CONSUMER PRODUCTS’ THE BIG BANG THEORY, WHICH AIRS ON CBS. THINKWAY IS INTRODUCING AN EXTENSIVE LINE FOR DESPICABLE ME 2. SHOWN ON THE LEFT IS TALKING TIM. ON THE COVER: HELLO KITTY FOREVER CHOCOCAT PAJAMA SET AND HELLO KITTY LAPTOP CASE; KING FEATURES SYNDICATE'S OLIVE OYL COUTURE; JEREMY SCOTT X THE SIMPSONS FALL/WINTER 2012 COLLECTION; BARNEYS X DISNEY ELECTRIC HOLIDAY CARICATURES; IMAGE FROM WWD MAGIC MARKETPLACE 2012

BEANIE WITH

COVER BY JENNIFER LYNCH

©1996 Kazuki Takahashi ©2011 NAS • TV TOKYO

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Jennifer Coleman jcoleman@4kmedia.com • 212-590-2100

www.yugioh.com

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FEBRUARY 2013 • VOL. 8, NO. 1

Cut through the Clutter

o you want to be in the licensing business? My advice to you is to include marketing in your business plan. During uncertain economic times, the first budget that is usually cut is marketing, so much so that licensees often forget about the advertising and public relations portion of their plan. When the number of retail doors was larger, manufacturers might have been able to get away with little or no marketing. But today’s licensing business is different and manufacturers who seriously want to be in the game need to market themselves in order to stand out in a crowd.

Why change now? Well, two years ago, I suggested that the industry was in a state of flux. I think that the metamorphosis is complete and what we are left with now is a very different, somewhat finite licensing industry. Properties that I’ll call “franchises” are still the most sought after. The problem is these licensors already have partners that seem to be automatically

by Andy Krinner plugged in when new initiatives start. And when new brands are introduced, it seems that in order to avoid risk, licensors often seek out licensees with a track record of working with similar properties. Potential licensees that may have a lot to offer can’t even get a foot in the door.

My advice to frustrated potential licensees is to market, market, and market some more. There are trade publications such as ours (ROYALTIE$ and TOYS & FAMILY ENTERTAINMENT) to advertise in. Traditional advertising is still effective although somewhat one-dimensional. I do suggest reaching out to the editors of these publications on a steady basis with as much information as possible in order to keep your company’s name in the forefront. It’s a free option that works for everyone.

However, in today’s world, everyone is used to getting information in a timelier manner than a printed magazine. Using B2B portals such as www.aNbMedia.com is a cost-effective, targeted approach, which allows for specifically timed news to be released based on your needs. Additionally, networking sites such as LinkedIn, Facebook, or Twitter can also help spread the word by joining and interacting with business subgroups.

No matter the method you choose, any plan is better than waiting for licensors who are used to the same old, same old to find you. You have to put it out there if you want it to get noticed.

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PUBLISHER ANDY KRINNER ANDY@ANBMEDIA.COM ASSOCIATE PUBLISHER BOB GLASER BOB@ANBMEDIA.COM ADVERTISING DIRECTOR DONNA MOORE DONNA@ANBMEDIA.COM CONTROLLER MARY GROGAN MARY@ANBMEDIA.COM EDITOR IN CHIEF JIM SILVER JIM@ANBMEDIA.COM EDITORIAL DIRECTOR NANCY LOMBARDI NANCY@ANBMEDIA.COM EDITOR AT LARGE CHRISTOPHER BYRNE CHRISB@ANBMEDIA.COM EDITOR LAURIE LEAHEY LAURIE@ANBMEDIA.COM ASSISTANT EDITOR JENNIFER LYNCH JENNIFER@ANBMEDIA.COM WEB MASTER ERIK KIECKHAFER ERIK@ANBMEDIA.COM WEB CONTENT MANAGER BRENDAN SANABRIA BRENDAN@ANBMEDIA.COM PUBLIC RELATIONS REPRESENTATIVE JOSSLYNNE WELCH LITZKY PUBLIC RELATIONS, 320 SINATRA DR., HOBOKEN, N.J. 07030 (201) 222–9118 EXT. 13 • JWELCH@LITZKYPR.COM

INTERESTED IN A SUBSCRIPTION? CONTACT SUBSCRIPTIONS@ANBMEDIA.COM ANB

MEDIA, INC.

229 WEST 28TH STREET, SUITE 401, NEW YORK, NY 10001 PHONE: (646) 763–8710 • FAX: (646) 763–8727 ROYALTIE$ is published four times per year by aNb Media. Copyright 2013 aNb Media. All rights reserved. No part of this publication may be reproduced or transmitted in any form, or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without written permission from the publisher. Printed in the U.S.A. ROYALTIE$ is a registered trademark of aNb Media. Opinions and comments expressed in this publication by editors, contributing writers, or solicited or unsolicited documents are not necessarily those of ROYALTIE$ management.

ROYALTIE$ FEBRUARY 2013

www.aNbMedia.com

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A RECAP

OF I NDUSTRY

HEADLINES

• For More News, Visit www.aNbMedia.com

• Sign up to Receive FREE Weekly News Alerts

HSN AND THE COCA-COLA COMPANY CREATE OMNI-CHANNEL RETAIL EXPERIENCE

HSN is partnering with the Coca-Cola Company to create a robust year-long merchandise, marketing, and digital experience that sparks further collaboration with both brands in 2013. The partnership will intertwine the Coca-Cola brand into HSN’s programming events throughout the year including seasonal celebrations. It will include one of the most extensive online stores of Coca-Cola merchandise in the world and the addition of HSN merchandise to the My Coke Rewards store for Coke fans, as well as engaging programming and unique multiplatform content throughout the year. HSN Cares, the philanthropic arm of HSN, will also partner with Diet Coke on the The Heart Truth campaign.

ANGRY BIRDS MOVIE EXPECTED

IN THEATERS IN

2016

Rovio Entertainment announced that Despicable Me producer John Cohen has signed on as producer of the upcoming Angry Birds movie. David Maisel, former chairman of Marvel Studios and executive producer of Iron Man, will be executive producer of the feature film, which is expected in theaters in the summer of 2016. Following Marvel Studios’ example, which was architected by Maisel, Rovio will produce and finance the movie outside the studio system and retain full creative control. The upcoming movie marks Rovio Entertainment’s first foray into feature films. Since its debut in 2009, the Angry Birds gaming app—and its numerous versions—has been downloaded more than one billion times across multiple platforms.

AALMG SIGNS INTERIOR DESIGNER JENNIFER ADAMS

FOR

LICENSING

Interior designer Jennifer Adams has signed with All-American Licensing & Management Group (AALMG) to develop a comprehensive lifestyle program. The designer has a branded bedding and furniture line, Jennifer Adams Home, which is sold at Costco. In 2009, she launched her eco-friendly bedding line, which she recently expanded to include custom sofas, chairs, dressers, and tables. Courtesy of this new partnership, the designer will also have the opportunity to expand her brand to include a variety of products within the fashion and apparel categories as well as pet, textiles, and additional home furnishings.

UGLYDOLL HAS NEW OFFICE DUE TO HURRICANE

Thanks to Hurricane Sandy, PrettyUgly LLC, home of Uglydoll, has new permanent office space. The company has been fully operational at this location since early November.

Pretty Ugly, LLC 290 Highway 22 West Green Brook, NJ 08812 Email: pretty@uglydolls.com Phone: (908) 620-0931

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ROYALTIE$ FEBRUARY 2013

ICONIX HIRES BRODSKY

FOR

PEANUTS

Iconix Brand Group, Inc., appointed Leigh Anne Brodsky to the position of managing director of Peanuts Worldwide, a joint venture with Charles M. Schulz Creative Associates. Brodsky will oversee the global business for the Peanuts property, including the launch of the recently announced 2015 feature film from Twentieth Century Fox and Blue Sky Studios. She will also oversee and develop the Iconix Entertainment division as well as seek out properties for the company’s growing portfolio of brands.

Brodsky is well known for her role as president at Nickelodeon Consumer Products, where she built the division into the world’s No.1 TV-based licensing business. Most recently, she has been an acting member of the board of directors at Jakks Pacific, a board member of the Children’s Brain Tumor Foundation, and president of L.A.B Licensing and Branding.

Barbie (2-in-1)

Barbie in The Pink Shoes movie

Ballerina Dress

BarbieÂŽ as Kristyn Farraday doll changes from dance fashion to recital costume!

Available on DVD and Blu-Ray February 26, 2013.

Movie-inspired dress allows girls to recreate movie magic!

Š2013 Mattel, Inc. All Rights Reserved

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THE JOESTER LORIA GROUP AND SPACE ENTERPRISES

UK merchandising and licensing agency Space Enterprises has appointed The Joester Loria Group (TJLG) as the exclusive licensing agent for The Hive in North America. Originating in the UK and produced by Monumental Productions, Lupus Films, and DQ Entertainment, The Hive is 26 x half hour series now airing in more than 150 countries. The Hive began airing on Disney Junior in October 2012 in the U.S. TJLG will launch an integrated licensing and merchandising program for The Hive centered on the cheerful cast of characters and their playful adventures designed to entertain and encourage imaginative play with preschool children. Key merchandising categories planned include toys, games, publishing, apparel, confectionary, and more.

The CGI TV series follows the fortunes of Buzzbee and his many friends in their adventures in the Hive. Storylines in each episode explore themes such as working together to solve problems, being part of a diverse community, and valuing family and friendships.

MIRAMAX AND EVOLUTION

Evolution has been selected to serve as the global merchandise licensing agent for the Miramax portfolio of properties, which features more than 700 modern classic film titles. Key titles under the agreement include cult classics Pulp Fiction, Kill Bill Vol. 1 & 2, Swingers, Clerks, and Jackie Brown, as well as blockbuster films such as Bad Santa, Chicago, Gangs of New York, and the Scream, Scary Movie, and Hellraiser horror franchises.

Travis J. Rutherford, president of licensing and retail development at Evolution, will provide Miramax with development and execution of large-scale licensing programs, international sub-agent management, retail development, and promotional partnerships. Additionally, Evolution will create branded licensing programs under a newly formed Miramax Legends banner.

DOWNTON ABBEY AND CRYPTOZOIC ENTERTAINMENT

Knockout Licensing (the joint venture between Carole Postal and Tamra Knepfer) announced that it has added Cryptozoic Entertainment to the Downton Abbey licensing program in North America. Cryptozoic Entertainment will produce and distribute a line of Downton Abbey collectible trading cards and trading card binders.

In extended deals, Workman Publishing has been granted rights to offer 2014 engagement diaries and 2014 page-a-day calendars. Rizzoli has signed an extension for 2014 wall calendars.

UNIVERSAL PARTNERSHIPS & LICENSING AND UGLYDOLL

Universal Partnerships & Licensing has signed a deal with Pretty Ugly to rep the company’s Uglydoll franchise of characters across all digital platforms. The deal includes interactive games, apps, widgets, and virtual goods. Separately, the studio’s Illumination Entertainment is developing an animated film based on the characters.

MEZCO TOYZ AND SONY PICTURES CONSUMER PRODUCTS

Mezco Toyz signed a deal with Sony Pictures Consumer Products to create a line of collectibles for the AMC series Breaking Bad. The line will include Breaking Bad Mez-Itz, action figures, bobbleheads, accessories, paperweights, and plush. Many of the designs will be exhibited at Toy Fair.

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ROYALTIE$ FEBRUARY 2013

QUALCOMM, SESAME WORKSHOP IN APP DEAL

Big Bird and Sesame Workshop Content Innovation Lab’s Dave Glauber at CES

Qualcomm and Sesame Workshop announced at the Consumer Electronics Show (CES) last month in Las Vegas that they are collaborating on innovative mobile learning applications. As part of the agreement, Qualcomm will perform research and development activities with Sesame Workshop to create and deliver new innovations in mobile educational content.

An app called Big Bird’s Words will feature the first-ever use of Qualcomm Vuforia augmented reality (AR) platform’s text recognition capability. Within the app, children are guided, via the use of a virtual “wordoscope,” to search for and find new words in their environment.

Abby’s Fairy Rock (a working title) introduces preschoolers to the building blocks of music by allowing children to turn a tablet into a guitar and learn about musical concepts.

In addition, Qualcomm and Sesame Workshop are continuing their collaboration in China and India through Qualcomm’s Wireless Reach initiative to bring educational information to underserved children. In India, Sesame Workshop’s Galli Galli Sim Sim, the Indian version of Sesame Street, is using 3G mobile technology to distribute radio content, videos, and fun lessons about healthy living and good hygiene habits as well as literacy and math, to migrant children ages 5–8. In China, a project launching later this year will provide tips, activities, and other tools to help families with young children prepare for emergencies.

WIGGLES AND WICKED COOL TOYS

Wicked Cool Toys has signed a master toy license for The Wiggles. Under the agreement, Wicked Cool Toys will manufacture, distribute, and market a broad range of toys for preschoolers based on the children’s property to coincide with The Wiggles’ debut of its new cast and 2013 worldwide tour.

Under the new agreement for North America and Australia, facilitated by The Wiggles’ licensing agency Brandberry, Wicked Cool Toys intends to develop plush, musical instruments, and more. The Wiggles line targets children ages 2–6 and is expected to launch at retail this fall.

BRAND CENTRAL AND THE CHEW

Brand Central, LLC is now representing ABC’s The Chew in the development of a full consumer products program in support of the food-centric lifestyle series. The Chew consumer products line is expected to include housewares, cookware, tabletop, entertaining, and food and beverage products.

DQ ENTERTAINMENT AND SUN-MATE

DQ Entertainment International (DQE) has appointed The Sun-Mate Corporation as the master global toy partner for the 3-D, CGI TV series The Jungle Book. Sun-Mate will design and manufacture a wide range of toys for The Jungle Book such as playsets, figurines, plush, electronic toys, walkie-talkies, roleplay, and outdoor adventure sets. Sun-Mate has already previewed the new toy line at the 2013 Hong Kong Toy Fair and Nuremberg Toy Fair. Additional previews of the line will take place at this month’s New York International Toy Fair and at the Australian Toy Hobby and Nursery Fair in March.

The company is also expected to announce appointments for regional distributors shortly.

ROYALTIE$ FEBRUARY 2013

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WARNER BROS. CONSUMER PRODUCTS’

N

BY JENNIFER LYNCH

ow in its sixth season, The Big Bang Theory follows the daily adventures of roommates, best friends, and physicists Leonard Hofstadter (Johnny Galecki) and Sheldon Cooper (Jim Parsons). As the show’s theme song says, “math, science, history, unraveling the mystery” are easy subjects for The Big Bang Theory cast pictured left to right: Bernadette, Howard, Leonard, the two to tackle, especially Penny, Sheldon, Amy, and Raj within the comforts of their Pasadena, Calif., apartment or the Cal Tech labs where they work. It’s here they follow a daily routine, along with their equally socially challenged friends Rajesh “Raj” Koothrappali (Kunal Nayyar) and Howard Wolowitz (Simon Helberg)—playing video games, going to the comic book store, and ordering from their established nightly take-out list. It’s engaging in typical social situations where they struggle. And when a new neighbor, aspiring actress Penny (Kaley Cuoco), moves in across the hall, Leonard commences his awkward quest to win her heart while all the gang’s idiosyncrasies intersect with life beyond the lab.

Warner Bros. Consumer Products (WBCP), in coordination with Warner Bros. Television Group (WBTVG), has built a licensing program for the show that has earned it the No. 1 spot for licensing a liveaction television series, according to WBCP. Apparel licensee Ripple Junction was the first licensee to sign on, feeding the fandom with apparel that has highlighted some of the show’s most well-known moments and quotes, such as Sheldon’s “Friendship Algorithm” and favorite catchphrase “Bazinga!” This licensing deal has since expanded to include rights to T-shirts, sweatshirts, plush, and more.

Today, there are more than 70 licensees worldwide. For Australia, M.A.C. Group has signed on for apparel; Ikon Collectables is set to launch a line of board games, gifts, novelty, and decorative accessories; and Kinnerton Confectionery will offer a range of products and confectionaries inspired by the show. Other new international licensees include Forbidden Planet (apparel and accessories) and Pyramid Posters (themed posters and calendars) in the UK; Dirac Dist., S.L. (gift, novelty, and decorative accessories) in Spain; Copag da Amazônia S.A. (games) in Brazil; Aurimoda de C.V. (apparel) in Mexico; and NTD Apparel in Canada.

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ROYALTIE$ FEBRUARY 2013

Fast Facts

• Created by Chuck Lorre and Bill Prady, The Big Bang Theory premiered in 2007 and new episodes currently air Thursdays at 8 p.m. EST on CBS. • Star Trek actor Will Wheaton plays a fictional version of himself who is Sheldon’s arch-nemesis.

• Sheldon’s most well-known OCD tendencies include having to knock on Penny’s door three times before saying her name and claiming permanent rights to the far-right space on the apartment sofa.

• The show’s cast has grown to include two new regular characters: Amy Farrah Fowler, Sheldon’s “girl who is a friend” and Penny’s “bestie,” and Bernadette, a microbiologist who marries Howard.

Cardinal Industries

Cardinal Industries created the UNO Big Bang card game and The Big Bang Theory Fact or Fiction Trivia Game: Fan Edition, which features 400 new trivia questions submitted by show fans. The trivia game also includes dice, character pieces, and a game board. It is available at retailers nationwide.

Ripple Junction

Ripple Junction collection features familiar phrases from the show such as Sheldon’s favorite lullaby “Soft Kitty” and his catchphrase “Bazinga!” across products including T-shirts, sweatshirts, plush, accessories, and more. Product is available at retailers nationwide.

Stylin Online

Stylin Online offers a 10-inch grey and pink Soft Kitty plush with sound inspired by Sheldon’s favorite lullaby “Soft Kitty.” Press the button on its paw to hear “Soft Kitty” sung. The company also offers additional Soft kitty-themed products such as T-shirts, a pillow, a sleeved lounge blanket, key chains, and more.

Trends International

Trends International created a line of posters, pens, decals, and bookmarks based on the show.

Funko

Funko offers a line of The Big Theory bobbleheads for the show’s main characters: Leonard, Sheldon, Penny, Howard, and Raj. Bobbleheads are available in various scales and styles. Funko also created a Pop! Vinyl stylized Sheldon figure (pictured above).

Cryptozoic

With Cryptozoic’s collectible trading cards, fans of The Big Bang Theory can collect all their favorite characters and moments from seasons one through four. Special inserts include wardrobe cards and autographed character cards signed by the show’s stars. They are available in five-packs at retailers nationwide.

ROYALTIE$ FEBRUARY 2013

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Styling Fashion Brands Forward

E

BY JENNIFER LYNCH

xclusive collaborations between fashion brands and retailers are nothing new. For both parties, it’s a mutually beneficial relationship. To get a better idea of just how powerful this approach to co-branding has become in the fashion world, look no further than the firstof-its-kind partnership between Target and Neiman Marcus, which launched in December. The logo itself said it all—an exclamation point in the minds of consumers. What made this partnership so different from previous ones was how it brought together two retailers at different tiers of retail as opposed to the typical designer-plus-retailer partnership.

But, it is ultimately a reflection of giving consumers what they want—bringing the high-end to the masses.

“It’s irresistible and highly compelling,” says Kerry O’Donnell, director of licensing, NBCUniversal Television Consumer Products. “H&M’s designer collaborations with the likes of Versace and Karl Lagerfeld and Target’s with Isaac Mizrahi and Missoni have allowed high-end designers to reach a new audience by bringing fashion collections previously coveted yet unattainable to the average consumer.”

Mainstr eaming Haute Couture

There is a certain power that accompanies many an haute couture brand. And while licensing in the fashion industry has been in existence from the start until recent years it was more of a hush-hush transaction.

“Take a designer like Giorgio Armani for example,” says Louise French, associate vice-president of international marketing and business Development at Beanstalk. “He has tie-ins all over, such as with Armani Jeans and Emporio Armani. What’s changed is the exclusivity of direct-toretail on high street.” [Editor’s note: High street is the British term for mass market.] Some labels still maintain the coveted yet unattainable business philosophy, but others, perhaps in part due to the economic climate, recognize the power in mainstreaming.

British fashion designer and Beanstalk client Matthew Williamson was among the first limited-edition H&M designer collaborations. “High street has become an area where designers like Williamson can engage with a younger audience, reach new consumers, and elevate brand awareness in markets, such as North America, where there had been limited visibility,” says French. “They’ve gotten more and more premium in terms of the

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ROYALTIE$ FEBRUARY 2013

left: Matthew Williamson storefront below: Chococat Pajamas and beanie and Hello Kitty laptop case from the Sanrio and Forever 21 collaboration Hello Kitty Forever

brands they’ve worked with, and because of this consumers have become more brand savvy.” H&M, in terms of its execution of such collections, has thus set the stage for others to emulate the model. The retailer most recently collaborated with Maison Martin Margiela on a more avant-garde collection, which was priced higher than previous H&M collaborations.

Interactive Fashion

What consumers are looking for more often is fashion with a back story— a lifestyle they can engage with across channels. Thanks to social media, consumers are used to getting an inside look via Twitter, Instagram, and Facebook. And it’s here that licensors are creating opportunity. Whether it’s to reach new audiences or categories, having a back story plays a critical role in a brand’s translation, says Joanne Loria, executive vice-president and COO of The Joester Loria Group (TJLG). “What we’re trying to do is really leverage content on the web, which has been much more effective,” she says. “It’s much harder to execute this kind of experience at the store level.”

Last year, Mountain Dew partnered brand talent and recording artist Mac Miller with fashion brand Diamond Supply Co. for a limited-edition Mac Miller x Dew snapback hat. The partnership was part of a series of brand and talent collaborations managed by TJLG for Mountain Dew. What made the collaboration unique was how the hats were marketed and sold—exclusively through a digital campaign and Miller’s social media feeds. Within the first

six minutes, 100 hats were sold. “We were able to drive traffic through social media directly to the landing page where the hat could be purchased,” says Katie Cosgrove, senior brand manager at TJLG. “It was pretty astonishing how quickly fans reacted and it sold out.”

Entertainment programming such as NBC’s Fashion Star take this level of consumer engagement to a new level. In this particular series contestants compete to win the approval of buyers from Saks Fifth Avenue, Macy’s, and Express (previously H&M) while also exposing some of the underbelly of the fashion world to the masses.

After each show, consumers can directly purchase the winning limited-edition designs online or in stores the next day. “It’s the instant gratification of watching the show, learning about the designers, seeing the great designs coming down the runway, and the ability to purchase the apparel immediately,” says NBCUniversal’s O’Donnell.

Likewise, fictional programming offers consumers subtle design-driven product that brings them closer to living out the show’s lifestyle. This year, Firefly Brand Management is working on a program for the TV series Revenge, which in addition to the show’s drama often focuses on the opulent lifestyle of the Hamptons. The licensed apparel collection will range from Hampton’s weekendwear to special occasion. “Fashion plays a huge role in Revenge and many of the looks shown are aspirational to viewers,” says Rachel Dahlen, partner at Firefly. “We are working to provide product at a variety of retailers that will allow consumers to achieve the Revenge style.”

TV viewers will also be able to instantaneously access the fashions seen on their favorite programs in an entirely new way. Under a new agreement between Delivery Agent and

The Simpsons were featured on the runway in Jeremy Scott’s fall/winter 2012 collection during Mercedes-Benz Fashion Week.

Samsung Electronics Co., announced at last month’s Consumer Electronics Show (CES) in Las Vegas, Samsung Smart TV owners can soon use their remote or 24-hour Shop the Shows app to shop the looks featured on their favorite shows, such as Fox’s New Girl, as they watch.

Twentieth Century Fox Consumer Products is among the 350 other content partners already on board for the platform’s launch later this year.

Tr ending in 2013

Trends in branded fashion largely reflect the trends happening throughout fashion and pop culture. And one trend that is growing on and off the runway is the “kidult” movement, in which kid properties are licensed into adult ranges. One of the most successful and talked about examples here is Hello Kitty. “It’s not like a traditional character brand,” says Janet Hsu, president and COO of Sanrio, Inc. “It didn’t emerge from an entertainment initiative and because of that it’s always been very lifestyle driven and embraced across age groups.” Most recently, Sanrio part-

nered with Forever 21 for its second exclusive Hello Kitty Forever collection, which reinterpreted the brand to match current high-end fashion trends at consumer-friendly price points.

Likewise, The Simpsons made its Fashion Week debut in the form of a 2012 fall/winter collection by designer Jeremy Scott. “For 2013 and beyond, we want to expand upon that as there is so much fashion inspiration within the world of Springfield to explore,” says Cynthia Pascoe, executive director of marketing, Fox Consumer Products. Some of that inspiration will come from iconic show elements such as Marge’s pearls, Homer’s classic white-collared shirt, Marge and Lisa’s sheath dress, and more.

While the movement has long held a place in menswear and juniors, it’s now gaining traction in more womenswear. King Features Syndicate has successfully interpreted its classic character properties, such as Betty Boop and Popeye into more sophisticated collections. But now it’s focused on making Olive Oyl a North American fashion icon for 2013, supported by an extensive Olive Oyl Couture style guide aimed at upper tiers of retail. “We’ve made it our focus to build up Olive Oyl as a fashionista and build up licensing initiatives from the high-end that will trickle down to mid-tier,” says David Goldman, domestic licensing manager, King Features Syndicate. To jump-start its domestic efforts, Olive Oyl served as the digital correspondent for fall’s Fashion Night Out in New York City.

This movement is also an example of how well integrated licensing in fashion has become.

Whether it’s a high-low collaboration to introduce haute to the mass market or a favorite character built in to upper-tier collections, licensing is something that will always be on-trend.

ROYALTIE$ FEBRUARY 2013

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F ASHION L ICENSING

BY JENNIFER LYNCH

Collaborations have been the buzz word in the world of fashion licensing. The right collaboration can be the perfect springboard to introduce a brand into a new market or engage new consumers. Below is a sampling of some of the latest collaborations in licensed apparel.

A MERICAN G REETINGS P ROPERTIES

American Greetings Properties (AGP) announced a worldwide licensing agreement with the Benetton Group Kids Department, the parent company of United Colors of Benetton. The global retailer will launch a Care Bears apparel program inspired by the colorful pop culture icons through a deal negotiated by AGP’s agent in Italy, Starbright Srl. A line of apparel for babies and children will debut in United Colors of Benetton stores around worldwide for spring/summer 2013.

H&M

H&M announced a men’s capsule collection with custom-bike specialists Brick Lane Bikes of East London, combining the function of cycling wear with city style for on and off the bike. The 11-piece collection was designed by H&M, inspired by vintage pieces and today’s sports performance, and made from more sustainable materials as part of H&M’s Conscious work. The collection will be launched March 7 in approximately 180 stores worldwide as well as online.

B EANSTALK

Beanstalk client Matthew Williamson entered a deal with premium footwear manufacturer GMI Corp USA to develop a range of women’s footwear under the Matthew Williamson brand. The initial footwear collection will launch at retail spring/summer 2013 in department stores, select boutiques, and Matthew Williamson stand-alone stores.

WARNER B ROS . C ONSUMER P RODUCTS

Warner Bros. Consumer Products EMEA is collaborating with Diesel on a second collection of DC Comics underwear for men in the EMEA region. Following the success of Diesel’s first DC Super Heroes intimates range, the new line explores some of DC Comics’ iconic villains.

Consumers will have a choice between boxers featuring Batman, The Joker, Bane, and Two-Face.

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B RAND C ENTRAL

Brand Central is seeking to capitalize on a growing trend in the marketplace by creating the Geek Chic brand, which embraces the “geek” lifestyle and culture. The company is currently in talks with several potential apparel and accessories partners and plans to announce several new fashion clients in the coming months. It is also developing its own Geek Chic e-commerce platform (www.gogeekchic.com) that will feature the entire Geek Chic collection.

T HE J OESTER L ORIA G ROUP

Mountain Dew’s Green Label Exclusives teamed the newest member of the Dew skate team Boo Johnson in a collaboration with Supra for a limited-edition sneaker release. The Boo Johnson Supra Amigo sneakers feature Boo’s personal style accented with Mountain Dew’s throwback icon “Willy the Hillbilly.”

V IACOM /N ICKELODEO N C ONSUMER P RODUCTS

Viacom/Nickelodeon Consumer Products and FLuD partnered to create a series of limited-edition T-shirts and watches inspired by Teenage Mutant Ninja Turtles (TMNT). The line features interpretive designs by artists including New York artist Ron English. Each watch features an oversized face with a TMNT graphic and a graffiti-style logo on the band. Four graphic Tees carry a similar motif. The collection is now available via FLuD’s online shop and fine boutiques nationwide.

S ANRIO

Sanrio and Forever 21 partnered for their second exclusive collaboration: Hello Kitty Forever. The collection includes ready-to-wear apparel, travel, accessories, and more. The collection, which debuted in November, is inspired by classic Sanrio characters, including Hello Kitty, Chococat, Badtz-Maru, and more, fused with bold colors and pop prints. Celebrity jewelry designer Onch Movement has also co-designed a complementary jewelry collection. Featured right is a Chococat-patterned peplum top and Onch Movement Hello Kitty necklace.

F OX C O NSUMER P RODUCTS

Fox Consumer Products collaborated with designer Jeremy Scott on his fall/winter 2012 collection that worked the iconic characters of The Simpsons into a central graphic theme throughout the line.

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19

I

IT’S A DOG’S LIFE. . . AND IT’S A GOOD ONE BY

CHRISTINE SULLIVAN

Discovery’s Animal Planet is offering a line of pet costumes from licensee California Costumes Collections. The peacock (shown) is designed for small- to medium-sized dogs.

Pets First offers NFL team-branded dog jerseys.

The company has expanded distribution to offer college team-branded items such as the jersey seen here.

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t’s good to be a pet these days. A dog, cat, hamster, and perhaps even a chicken can sport the latest fashion, support its favorite team, and would you believe, drive?! Yes, some folks from the New Zealand SPCA have trained dogs to operate specially equipped cars well enough to pass the drivers’ test.

The role of pets in modern society has significantly changed from as recently as 50 years ago. “Dogs and cats used to be kept outside, now most are inside and are treated as members of the family,” says Andrew Darmohraj, senior vice-president of the American Pet Products Association (APPA). “It’s a very different mindset. If you’re going to spend money on yourself or your children, then Fluffy needs something special, too.”

No wonder the pet industry continues to enjoy unprecedented growth. “It’s recession proof,” says Holly Rawlinson, principal, The Name Game, which represents Dara Foster’s PupStyle brand. “People will stop spending money on themselves, but they’ll still spend money on their pets.” The numbers confirm this. According to the APPA, overall sales in 2012 were estimated to be about $52.87 billion, which is up 3 percent from 2011, and in the pet supplies category, sales were up 6.7 percent.

Success attracts competition, though, and that’s where the importance of licensing comes in. Familiar brands lend new products distinction and grab a potential buyer’s interest. “Products need to stand out on the shelf, and it helps the consumer to see something that they’re already aware of,” says J.P. Stoops, director of licensing at Discovery Communications.

Once you have a consumer’s attention, a brand’s equity can help seal the deal. “A licensed brand gives a product instant credibility,” says Steven Shweky, president of Fetch. . . for Pets. However, that brand has to be appropriate and meaningful. “A brand must resonate with the consumer,” Shweky says. “Our main customer in a pet specialty store is a 47-year-old female. So we launched the Shout Brand of stain- and odor-fighting products because it’s a brand that she already trusts.”

It’s not just women driving the sales of licensed pet products; the kids are in on it, too. “Kids have a very high awareness of the Animal Planet brand—especially from our toy line,” says Stoops. “So often, kids will want mom to buy their pet an Animal Planet toy because they have one, too.” One potential downside though is an animal’s propensity to destroy the toy and consequently the beloved character, but Shweky’s Fetch is trying to address that. “We actually have a lot of R&D working with new technologies with fabric and rubber to make really indestructible toys,” he says.

To get that product on the shelves, one must win the confidence of a retailer.

Once again, licensing can help open that door. “Usually there’s very little media support for pet products, so licensing can initially help you get distribution in a

Multi-Pet offers this Gumby dog toy available in U.S. mass, grocery, drug, and specialty stores.

pet specialty store,” says Grant Adkins, vicepresident of pet marketing at Jakks Pacific.

“Additionally, a license can help you go into non-traditional channels, such as a Bed, Bath & Beyond, an outlet where you normally wouldn’t expect to find pet toys.”

Consumers usually don’t think of going to a department store or home goods store for pet products but seem pleased to find them there. “If you find something that’s affordable and stylish for your pet that will fit your décor, you’ll pick it up,” says The Name Game’s Rawlinson. “I think a lot of that is impulse buying.” To wit, licensed pet products are making significant inroads in all sorts of retail outlets. For instance, ASPCA Pet Beds are available at Lowe’s, Animal Planet pet toys can be found at Macy’s and Bed, Bath & Beyond, and Dara Foster’s PupStyle dog accessories are sold at T.J. Maxx and Kohl’s.

Even college bookstores now feature sports licensed pet products. “More and more kids are bringing pets to college or acquiring pets while going to college,” says Mark Sok, national sales manager at Pets First. “Growth in the college fan stores and bookstores has really taken off. This is good news for us. In order to cover our royalties and guarantees, especially with the NFL, you have to be very creative in where you find distribution for your products.”

Licensed brands also offer unique promotional opportunities to retailers. For example, Lassie herself will make personal appearances at key accounts. Nicole Blake, executive vice-president of global marketing and consumer products at Classic Media, points out that’s an important part of the Lassie Natural Way marketing program. “Lassie is the world’s best known dog,

with an awareness rate of more than 90 percent,” she says. “So it’s really exciting when Lassie shows up at retailers’ events.

We even pass out ‘Pawtographs.’”

Though the average pet will never be as famous as the iconic collie, most owners still believe their pets deserve the best. “People buy things for their pets like they buy things for their children, so they care about quality,” says Helen Gordon, senior director of licensing and retail development at the ASPCA. That may be why natural and organic pet products have become so popular of late. Darmohraj of the APPA reports that the section for natural products at the Global Pet Expo (February 20–22 in Orlando, Fla.) has doubled in each of the last two years. “We’re seeing new companies entering with natural products, along with very established companies pushing their own natural brands,” he says. “And it’s not just food and treats. You see it in natural materials that go into bedding, wee-wee pads, and cat litter.”

The promise of safety and health are key, especially when marketing licensed pet consumables. “Lassie’s Natural Way treats have been endorsed by Lassie’s vet,” says Classic Media’s Blake. “We make sure we stay ahead of the curve in pet nutrition.”

Along with caring about their own pets, pet parents tend to care about other animals, too. A number of licensed pet products tap into that affinity by benefiting animal charities. Products bearing the ASPCA brand benefit that organization by raising awareness and providing revenue for the organization. “Consumers feel good

about buying our products,” says Gordon. Likewise, people who purchase Animal Planet products also donate to an animal charity.

Discovery’s Stoops says, “A portion of proceeds from sales of our branded products go to R.O.A.R. (Reach Out Act Respond), which supports organizations that benefit both wild and domesticated animals.”

According to Pets First’s Sok, “A pet is an extension of whatever its owner has a passion for.” Licensed pet products help owners express that passion, be it for a team, the animal kingdom, fashion and style, or a sense of humor.

Animal apparel continues to be one of the fastest growing segments. Though some are made to provide warmth, more and more pet outfits are just plain fun. “When dogs are dressed up and they’re looking good, they know it,” says PupStyle creator Dara Foster. “They’ll have a little spring in their step.”

But even if Fluffy leaves her outfit on for only five seconds, we’re pretty sure she’s enjoyed the attention and making her pet parent happy. It’s not surprising then to learn that most pet product licensees and licensors are very optimistic about the future of this category. “I believe we’re still at the base of the growth curve,” says Fetch’s Shweky. “As we introduce brands into each growth category, we’ll continue to move the category more from no-name brands to trusted name brands.”

And who knows, maybe next year we’ll be seeing licensed Dale Earnhardt, Jr. doggie driving caps.

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21

PET PRODUCTS

BY

CHRISTINE SULLIVAN

A pet is a reflection of its owner’s passions. The pet—usually a dog—can play with a beloved character, be a fan of a favorite team, or stroll the block as the most fashion-forward pet in town. Licensed pet products are a fun way pet parents can share their lifestyle with those very special members of the family. Below is a sampling of new products.

THE NAME GAME

The Name Game represents Dara Foster, dog stylist, TV personality, and creator of the Scholastic book series PupStyle. PupStyle now lends its name to Bow-Wow Pet to produce pet beds (shown), leashes, collars, and even jewelry for dogs. Items are available in numerous retail outlets, including Macy’s, Kohl’s, and T.J. Maxx. High-end doggie couture is the company’s next licensing goal.

FETCH. . . FOR PETS

Fetch. . . for Pets has licensed SC Johnson’s Shout brand for its line of pet stain and odor treatment products, which launched at PetSmart. Shout Time Release Odor Eliminator (shown) takes away unpleasant pet odors on contact, then continues to produce a pleasing fragrance for hours afterward. It’s available in Spring Breeze, Lavender Meadow, and Unscented.

Fetch. . . for Pets also produces a line of Arm & Hammer-branded dog dental products.

MULTI-PET

Fans of Universal’s iconic cartoon character Woody Woodpecker can now share their love of the mischievous bird with their dogs. Made of ultra-soft plush, Woody produces his classic laugh when squeezed. This line of nostalgic dog toys also includes Sherry Lewis’s Lamb Chop and Gumby, available in both rubber and plush. They’re sold throughout the U.S. in mass, grocery, drug, and specialty stores.

ASPCA

European Home Designs has partnered with the ASPCA to produce a line of ASPCA Collection pet beds (shown), throws, and blankets. For every pet bed, blanket, or pet throw sold, the ASPCA will receive between 3 and 5 percent of the purchase price. The set is available at Ross, CVS, Walmart, and Lowe’s. The ASPCA brand can also be found on a full line of pet toys and outdoor kennels from various licensees.

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PETS FIRST

Continuing its affiliation with NFL, Pets First offers football team-branded dog jerseys, including an XL size for breeds such as Labrador Retrievers and German Shepherds. Cats can show their team spirit, too, by sporting branded cat collars and even batting around an NFL team-branded toy football filled with catnip. Pets First has expanded its distribution to locations where college team-branded items can be found such as college bookstores and fan stores.

SABAN

26 Bars & a Band has launched Paul Frank dog apparel. Expanding on its popular collection of Paul Frank pet accessories, the hooded sweatshirt (shown) marks its first entry into dog apparel. Featuring the beloved character of Julius the Monkey on the back of the sweatshirt, the dog hoodies are available in three colors and styles and range from extra small to large.

JAKKS PETS

Jakks Pacific’s Jakks Pets division offers a line of dog treats sporting the Kong brand with chewy mini-bites in chicken, meat, and even sweet potato.

ANIMAL PLANET

The Animal planet grooming line produced by Fantasia Accessories (shown) is formulated with essential vitamins to keep a dog’s coat soft, clean, and healthy. The products are ergonomically designed to provide maximum comfort and safety for groomer and pet. The line includes a combo dog shampoo and conditioner, a moisturizing dog shampoo with natural oatmeal, and an aloe vera detangler. A mini-mist detangler is also available to keep pooches looking clean and smelling great wherever they go.

CLASSIC MEDIA

Lassie Natural Way line of natural dog food and treats is produced by SunshineMills. The Lassie Natural Way Super Single peanut butter biscuit is made with real chicken and fortified with vitamins and minerals. The treats, which are eaten by Lassie herself, have been approved by her vet. The Lassie brand is celebrating its 75th anniversary this year.

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23

T

Music Merchandising: New Tricks from Old Acts = New Fans BY

CHRISTINE SULLIVAN

-shirts may be the bread and but- says Mary Kean, director of licensing at Global ter of music merchandising, but Merchandising Services. “When artists associate as the industry increasingly relies themselves with something that fans don’t on licensing as a source of understand, it can backfire.” revenue, innovation That’s why artist, label, and an becomes key. These days you artist’s management team are an can find your favorite music integral part of the decision-makicon on shoes, wine, watches, ing process at Global and similar slot machines, totes, and firms. “We get dozens of calls on even a theme park attraction. a daily basis from licensees, and Yes, a theme park attraction. some are not at all appropriate,” “Alice Cooper has always says Felix Sebacious, senior vicehad a horror element to his live president of A&R and licensing at show,” says Ted Mattes, creative Bravado. “We see ourselves as the director at Global Merchandising gatekeeper in upholding the integrity of Bravado represents The Services. “So we thought, let’s see if these brands. And, of course, the artists Rolling Stones. we can have Alice Cooper own and their management have ultimate This high-end Halloween. We got Universal Studios approval over everything we do.”

Seiko watch is for sale in Japan.

Tour to partner with us on an Alice Yet, sometimes it’s the most unlikely Cooper Haunted House for its item that can prove to be a real moneyHalloween Horror Nights.” Cooper was heavily maker. A case in point: the singing toothbrush involved in the development and approval of the from Brush Buddies featuring Justin Bieber. attraction. Global manufactured T-shirts specifi- “We all laughed about what an unusual product cally for the event. “I knew this was a great it was,” says Sebacious. “But on Christmas Eve opportunity,” Mattes says. “Still before it opened, at Walgreens, we sold 63,000 Justin Bieber I had my concerns. What if it doesn’t work and singing toothbrushes on that day alone. And the teenage kids who go to this don’t know who then we kind of stopped laughing.”

Alice Cooper is? I wouldn’t have wanted to New technology provides a plethora of embarrass him or his people. But it turned out to opportunity for music licensing. The ability to be a great haunted house that got the most foot make a toothbrush “sing” or make plush or traffic of any of them. In fact, Universal is going greeting cards play a tune relatively inexpento do it next year in Orlando and Los Angeles.” sively has opened up many new outlets for old A novel merger can be a real attention-getter, (and new) recordings. Corbis Entertainment’s but the wrong blend can harm the brand’s repu- Greenlight Music licenses songs from its mastation. “We definitely try to make smart choices sive library of music to web series, trade shows, and extend the brand in a way that makes sense,” digital shorts, games, apps, and the like (basical-

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ly everything outside of television and advertising). “There’s been an explosion in gaming and mobile iPad applications for music,” says Mark Owens, senior vice-president of Corbis Entertainment. “People tend to use licensed music much more so than using new talent to create the music, because it makes the game or app stickier or more familiar to the consumer.

That’s a large part of what music does; it gives a consumer an emotional resonance to the brand.”

The use of classic artists and tunes tends to dominate both in music licensing and merchandising. Teens are wearing Vans shoes sporting the image of Iron Maiden—a band conceivably their grandparents may have enjoyed. Yet the shoes may be the impetus for a tween/teen skater to check out that music.

“It’s not unheard of to come to a band’s music through a product,” says Global’s Mattes.

Corbis’ Greenlight represents Johnny Cash.

Bravado’s Sebacious agrees. He recalls sitting on “Michael Jackson is easily the biggest an airplane next to a 13-year-old girl wearing a shirt pop star in Japan today and Justin Bieber in featuring The Ramones’ Presidential Seal. “She had Norway couldn’t be any hotter,” says Bravado’s bought it because her friends thought it looked cool, but she Sebacious. And it’s hard to touch the popularity in the had never heard of The Ramones,” he says. “So I let her lisU.S. of the UK band One Direction (Global ten to them on my iPad, and she just loved the group.”

Merchandising’s client), who also enjoys tremendous Multi-generational appeal is the reason Act III success in Asia. Fans from all over the world can easiLicensing, which handles the licensing for the estate of ly purchase licensed products from their favorite Ray Charles, has been conducting business with trendartists’ official online stores. Greenlight estimates at setters such as Kitson, AG Jeans, Urban Outfitters, and least 30 to 40 percent of its business is global, primariFriend or Foe. “Ray Charles was simultaneously important ly from Asia. And Concord Music Group, part of Act III, Act III represents the estate of Ray Charles. and cool,” says Tony Gumina, president of The Ray Charles has developed strong partnerships in Japan and is distributThis T-shirt is from Marketing Group, which is the licensing arm of The Ray licensee Friend or Foe. ing products to Uniqlo, a major casual wear manufacturing Charles Foundation. “When he was alive, he’d be at the and retail chain in Asia that also has U.S. locations.

White House one night, and then the next night he’d be at the bar at the It goes without saying that the internet greatly facilitates conducting music Waldorf with Billy Joel. He made that transition so easily.” No wonder licensing and merchandising business abroad. Global’s Mattes feels that One the R&B legend appears on everything from ear buds to limited-edition Direction’s rapid ascent to fame was helped by the young men’s talent, but coffee table books to sculptures and, of course, T-shirts, a mandatory also their online presence on “millions of fan sites, Twitter, and Tumbler—it wardrobe item with the 20-something set. “I think youth like represent- essentially serves as free advertising.” Ironically, the web’s also the culprit ing really sophisticated, classy brands,” says Julie Dyer, partner at Act that helped folks share, buy, and even steal music online leading to the end of III Licensing. “And Ray Charles is one of them.”

CDs sales in the first place. “The biggest challenge in the music industry Another advantage of branding legendary stars, who are no longer liv- today is to convince labels and music management that the disruptive busiing, is that there are no surprises. “If a living celebrity does something that ness model is a positive versus a negative,” says Corbis’s Owens. “It’s defihurts his image, that news can spread around the world in 15 seconds,” nitely disruptive, especially when labels and managers are used to the model says Corbis’ Owens. “But a deceased that existed. But the new models can be celebrity can’t hurt his reputation anymore.” lucrative, too, with items like musical If there’s any doubt that music is an intergreeting cards, plush, ornaments, and the national language, consider that for most of like. Or really extraordinary technologies these companies, sales outside the U.S. comlike holographic and digital recreation of prise a huge chunk of gross revenue. For musical artists who are no longer with us.” example, the top 10 locations of Ray Charles The music industry is now creating fans (according to the number of “Likes” new categories and new revenue streams registered on Charles’ Facebook page) were that hadn’t been there before, according not in the U.S. Cities on that list included to Owens. It’s challenging and it’s difOne Direction is represented Paris, Istanbul, Buenos Aires, Sao Paolo, and ferent, but it’s a way to see the future

by Global London. Clearly, campaigns must be and how the industry can engage and Merchandising approached with a global perspective. embrace the change.

Services.

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25

Music Merchandising BY

CHRISTINE SULLIVAN

If music is the food of love, then music products must be the spice of life. The scope of licensed music merchandise ranges from haunted houses to motorcycle helmets to wine to slot machines—and of course, T-shirts. Here is a brief sampling of what is available for music fans.

NBC/Universal

Bravado

NBC Consumer Products and Warner Bros. Records presents Jimmy Fallon’s Blow Your Pants Off album. It’s late night host Jimmy Fallon’s impressions of rock stars doing unlikely tunes, parody favorites, and original music. Joining Fallon in the fun is an array of guest stars, including Paul McCartney, Bruce Springsteen, Justin Timberlake, Dave Matthews, and many others. The CD is also sold as part of two exclusive bundle sets sold on NBC.com.

Greenlight Rights

Greenlight Rights represents iconic celebrities (such as musician Johnny Cash and opera singer Maria Callas, shown here), along with performing clearance and licensing work for its extensive library encompassing the catalogs of four major record labels and nine indie labels.

Recent endeavors by Greenlight include digitally recreating deceased celebrities for concerts, theatrical productions, commercials, museum events, and the like.

The Michael Jackson Slot Machine, from Bally Technologies, featuring this revered icon is a big draw in major Las Vegas casinos, such as Caesar’s Palace, Bellagio, Wynn, and the MGM Grand.

Also from Bravado, to honor The Rolling Stone’s 50th anniversary, Seiko Galante has issued a limited-edition watch in Japan, which is shown on page 24. The black dial features the band’s famous red tongue logo and part of the Union Jack flag. A golden star marks the 50-minute position to reference the anniversary, and the case back has an engraved “50th.” The strap is black crocodile skin. It is available only in Japan with an MSRP of $5,000 to $10,000.

Global Merchandising Services

The man who first introduced horror imagery to rock ’n’ roll keeps up the grand tradition with his own haunted house featured at Halloween Horror Nights at the Universal Studios Tour in Los Angeles. The Alice Cooper Haunted House at Universal Studios attraction was so successful a new version will appear in Los Angeles this year, and it also will be featured at the Universal Studios Tour in Orlando. A work-in-progress image as the attraction was in development is shown here.

For Iron Maiden, Vans introduces Iron Maiden Skate Shoes inspired by the heavy metal group’s acclaimed third album The Number of the Beast. Vans also offers classic Off the Wall skate shoes emblazoned with imagery from the band.

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Act III Licensing

Live Nation

Iconic rock band KISS collides with global icon Hello Kitty for an unexpectedly cute collaboration. This tote bag made by Loungefly is sold at Sanrio for $65. The Kiss x Kitty collaboration can also be found in vinyl figures by Funko.

Beverage distributor ReWine offers KISS Zin-Fire Wine, a 2010 California Zinfandel currently being sold in Europe. With subtle traces of blackberry and pepper, the red wine has a hard-rocking kick and a spicy smooth finish.

Have extra inventory?

Section 8 is marketing ear buds featuring Ray Charles.

The nostalgic appeal is evident, even in the packaging, which resembles a cassette case.

Frank Sinatra called Ray Charles, “The only true genius in show business.” The Genius T-shirt on page 25 from Friend or Foe salutes the musical giant accordingly.

Donate it to K.I.D.S.

Your excess product can put smiles on faces!

Poverty is a disaster that happens every day, but K.I.D.S. brings hope to 4.5 million children and their families every year. Donating your excess apparel, shoes, toys, books and juvenile products can provide your company with a generous tax deduction and replace despair with dignity.

Fill out the donation form online at www.KIDSdonations.org or call 1-800-266-3314.

ROYALTIE$ FEBRUARY 2013

27

Toy Fair 2013

COMPILED

BY JENNIFER LYNCH AND LAURIE LEAHEY

The following companies represent a sampling of what will be on display at the Jacob Javits Convention Center in New York City during this year’s Toy Fair.

Warner Bros. Consumer Products

For the anticipated summer blockbuster Man of Steel, master toy licensee Mattel will unveil a robust toy line including action figures, playsets, and collectible figures, including its Movie Masters line. Also supporting the franchise are global partners LEGO (construction sets) and Rubie’s Costume Co. (costumes and accessories) along with Thinkway Toys (roleplay toys and more), Jakks Pacific (collectible figures and novelty toys), and Cardinal Industries (games and puzzles).

The all-new Warner Bros. Animation series Beware the Batman will be supported by new toy lines. The comedy-action series Teen Titans Go! will be accompanied by a character-driven toy line. Master toy partners Mattel and Fisher-Price will continue expanding the Batman and the Hobbit figure assortment DC Super Friends lines this year, which include products inspired by the classic Batman TV series.

WBCP and its partners will roll out toy lines to support the classic Looney Tunes and The Looney Tunes Show with product from licensees including master toy partner The Bridge Direct, Rubie’s, and EMTEC. Scooby-Doo will be supported by master toy partner The Character Group, Pressman Toy, and others. Tom and Jerry will be supported by master toy partner Jazwares, set to debut a new line for the all-new animated series The Tom and Jerry Show, coming soon to Cartoon Network.

The Big Bang Theory has also inspired toy products and collectibles for its fan base from partners such as Ripple Junction, Cardinal Industries, Funko, Mezco, and Cryptozoic Entertainment.

Following the release of The Hobbit: An Unexpected Journey, co-master toy partners The Bridge Direct and Vivid Group are set to unveil new characters to their collection of figures, and New Zealand-based WETA Workshop will continue to roll out an array of authentic film prop replicas and collectibles. Global licensee LEGO will also offer a range of new construction sets inspired by The Hobbit film trilogy.

Fox Consumer Products

Twentieth Century Fox Consumer Products (FCP) will expand product lines for its popular properties such as The Simpsons, New Girl, Sons of Anarchy, and for the upcoming 3-D CG actionadventure comedy Epic (from the creators of Ice Age and Rio). Epic’s master toy partner Dream International Limited will unveil an all-new toy line this month. Dream will capture many of Epic’s memorable characters through a line of detailed figures and plush that will hit shelves in May. Fox has also tapped Maisto to showcase diecast motorcycle models based on the FX series Sons of Anarchy. The models will be available at retail early this year, replicating the bikes featured on the show.

For fans of the comedy series New Girl, Pressman Toy is launching the New Girl Trivia Board Game. In the game, two to six players answer trivia questions, fill in the blanks in a funny singalong, and play multiple rounds to learn more about each other.

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Saban Brands

Celebrating the 20th anniversary of Power Rangers, Saban Brands will introduce the newest Power Rangers Megaforce series this year alongside new product from licensees.

With the Deluxe Gosei Great Megazord from Bandai, Power Rangers can use their cards to summon the Gosei Great Megazord to help stop evil. There are three ways to play: Morph into five separate Zords; Morph together into Megazord mode; Or morph into unique combinations with Gosei Great items in the ZordBuilder collection. Mega Bloks will offer buildable characters from the series including Megazord Gosei Great Megazord, which features LED light-up blocks and real sounds; a buildable articulated Lion Zord with working launcher; and Megaforce Blind Pack Figures (Series 1) with poseable figure designs and one secret race chase figure.

Saban is currently developing its Julius Jr. series, which follows the imaginative adventures of the monkey Julius Jr. and his friends as they make inventions out of everyday objects that come to life in a box that turns into a magical playhouse. The series is based on the company’s Paul Frank property and its main character Julius.

Saban repurchased Digimon, a franchise it also brought to American audiences in the 1990s. Digimon explores a digital world where powerful creatures known as Digimon, or digital monsters, battle for supremacy.

The company is also in the process of reintroducing the Popples franchise with new characters and merchandise. Plans are also underway to reenergize the brand for today’s multimedia-savvy audiences. Saban also reintroduced a variety of new gaming titles, including My Pet Monster.

Saban is building its digital capability to create online and mobile extensions of its brands. It plans to expand the recently acquired property Zui, a collection of curated, kid-friendly online content that also operates KidZui, a downloadable browser for kid-safe internet experiences and more than six million websites, online videos, pictures, and games. Saban Brands also acquired The Playforge, a leading free-to-play mobile games developer and publisher (Zombie Farm). Saban plans to extend current and future free-to-play mobile games developed by The Playforge into licensing, merchandising, and media opportunities. Saban Brands Media Solutions, a new division of the company, will work to attract those interested in reaching the audiences for these and other Saban digital properties.

Scholastic

In conjunction with the 50th anniversary of Scholastic’s Clifford the Big Red Dog, partners will offer new Clifford product, including Douglas (two new Clifford Valentine’s Day plush), Andrews Blaine (bookmarks, book lights, and game pads), A&A Global Industries (plush and foam balls), and Young Scientists Club (three new Clifford science kits for ages 3 and up).

Goosebumps will extend its reach with four new Halloween costumes and Clifford plush assortment from Douglas six masks from Gemmy, including the characters Slappy and Curly.

The Young Scientists Club will release two new science kits for The Magic School Bus, including the Weather Lab kit and the Exploring the Wonders of Nature kit.

Briarpatch is also releasing new games based on the I Spy seek-and-find franchise with I Spy Treasure Hunt, launching in August.

Kids Station will release all-new Scholastic-branded educational science and 3-D paper science toys and kits.

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Toy Fair 2013

Entertainment One

Entertainment One (eOne) is continuing the expansion of its preschool property Peppa Pig with new toys from its master toy licensee Fisher-Price. Muddy Puddles Bathtime Peppa from Fisher-Price, launching this fall, includes a Peppa figure, a George squirter, washing brush, and 6.5-inch by 2.5-inch piggy bathtub that suctions to tub walls. Use the George squirter or brush to clean Peppa. Peppa’s muddy spots disappear in warm water. Water strains from the bottom of the Piggy tub. It is for ages 3 and up.

Bedtime Peppa Bedtime Peppa is a cuddly 10-inch Peppa doll ready for bedtime with pajamas and a blanket. Lay Peppa down to hear a sweet lullaby, nighttime phrases, and piggy snores. Tilt Peppa in the upright position for wake-up sayings, a morning song, phrases, giggles, and oinks. The doll’s cheeks will softly glow as Peppa speaks and sings. It is for ages 3 and up.

Candlewick Press will also release two new picture books, for ages 2–5, for 2013. Each book comes with a coloring poster for added play. Peppa Pig and the Muddy Puddles will launch in April. Peppa Pig and the Busy Day at School will launch in June.

Discovery Communications

Bendon Publishing will feature Discovery Communication’s Animal Planet coloring and activity books as well as flash cards. H.I.S. is also offering an Animal Planet-branded car seat, stroller toys, neck pillows, travel blankets, and bath toys.

Poof-Slinky will feature Discovery Channel’s Mythbusters Science kits, which follow a trial-and-error hands-on format, allowing kids to “bust” myths related to everything from aviation to air pressure. Wonderforge will also feature Mythbusters: The Game.

The Jim Henson Company

TOMY International, Pajanimals’ global master toy licensee, will expand its product line in 2013 to include Snuggle Buddies; a Bedtime Routine Board, which helps little ones transition from play time to bedtime; and the Apollo Goodnight Projector, which features a spinning starry night light show and lullaby theme from the show. NCircle Entertainment, which holds home entertainment rights in the U.S. and Canada, is releasing new DVD titles including Pajanimals Playdate, which launched last month.

Additional Pajanimals licensees with new product include Briarpatch (games/puzzles), Running Press (publishing), California Costumes (infant/toddler Halloween costumes), and more.

Internationally, the series currently airs in Australia (ABC2’s Goodnight Block) and New Zealand (TV2 Network). Henson has licensed all episodes of the series to Disney for France, Italy, Benelux, Central and Eastern Europe, Israel, Turkey, the Middle East, Africa, and Latin America. TOMY will expand its distribution into these markets following the series’ launch in those territories.

In celebration of Fraggle Rock’s 30th anniversary this year, 30 brands, designers, and products will offer unique products to commemorate the year, including Fraggle Rock String Dolls (Kamibashi), a Facebook game (Farmarama), a Fraggle Rock music app (Genera), and high-end Fraggle Rock collector OPUS book (Insight Editions).

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PBS Kids

Licensee Be Amazing Toys is expanding the PBS Kids science toy line with new products. The Growing Gators Science Kit lets kids utilize the superabsorbent polymer Water Jelly Crystals to make four gators grow up to 10 inches and then shrink back to their original size. The kit introduces children ages 4 and up to chemistry and contains 20 easy-to-follow experiments that use the scientific method.

Kits include detailed explanations into the science behind each experiment, ideas for extending the experiment, and a “wow” factor surprise for kids to keep them engaged, guessing, and learning.

Activities can be modified to meet each child’s abilities and backgrounds. The Young Scientist cards use simple words and illustrations to ensure a complete understanding of the experiment.

Bandai

Bandai will launch a line of Pac-Man toys this fall in support of Pac-Man and the Ghostly Adventures. Pac Panic Battle Spinner Action Figures will feature removable bases that transform figures into battling, spinning tops. They will be available as single packs or Good vs. Evil two-packs. The Pac-Man and the Ghostly Adventures Talk’n Chomp’n Pac, a 12-inch feature plush, brings PacMan to life with signature phrases, sounds, and mouth-chomping action. All products currently in the line are for ages 4 and up.

Bandai America and Saban Brands are celebrating the 20th anniversary of Power Rangers this year with the all-new Power Rangers Megaforce TV series and inspired toy line. Kids can harness the power of the Gosei, the ultimate symbol of good, and unlock the secrets of the cards with the Power Rangers Deluxe Gosei Morpher. Access super-human strength, hi-tech weapons, and massive Zord vehicles by inserting special power cards into the Morpher. With the 2013 Power Rangers Zord Builder collection, which includes Megazords, Zord Vehicles, and Zord Cycles, kids can build the same Zords and Megazords from the series or their own Zord creations using the system’s universal connection point.

Emulate Ben 10 with the all-new Omnitrix Shuffle, which when shaken says 10 random alien voices. Attach the included alien mini figure to hear only that aliens’ voice when activated. To control the other nine voices, collect select basic figures containing a compatible mini figure.

Kidz Bop

Deluxe Gosei Morpher

Kidz Bop and Church & Dwight’s Arm & Hammer brand are teaming up to release a Kidz Bop-branded line of musical Toothtunes toothbrushes that feature Kidz Bop music. Product is expected to launch in mass market and drug stores this quarter. The latest album of the Kidz Bop audio series, Kidz Bop 23, was released last month.

Kidz Bop and LeapFrog are expanding their relationship by distributing downloadable content though LeapFrog’s new digital app center. This follows a Target holiday exclusive—a co-branded Kidz Bop LeapPad 2.

Imperial Toy will continue to offer the Kidz Bop Pop Star toy line throughout 2013.

Sakar is expanding the brand into the youth electronic category with the launch of karaoke machines, headphones, earbuds, speakers, and docking stations. Product will continue to roll out in the U.S. and Canada throughout the year.

Spotify launched the first-ever Spotify app created specifically for kids and families, Kidz Bop Boombox. Kidz Bop is curating all music playlists for the app, which includes three categories of music for different age groups including Preschool (ages 2–4), Kidz (ages 5–9), and The Boom (ages 10 and up).

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Toy Fair 2013 Mattel

Mattel’s Toy Story Zing ‘Ems Playset and Figure Assortment are all-new two-inch figures that feature speedy, stunt-infused action. They feature unique bobble shapes and wheels that allow kids to knock, crash, and spin them. Then watch as the characters set themselves right side up again. Zing ‘Ems include 20 figures and are sold in packs of two. The Toy Story Zing ‘Ems Rocket Rumble Playset, stationed on Pizza Planet, pits Woody, Buzz Lightyear, and the gang in a battle against the Evil Emperor Zurg. It features a launcher and obstacles such as an asteroid field.

Among Mattel’s new skill-and-action games is the Angry Birds Space Game, a hands on version of the app game that lets players build, blast, and lift-off within a space-themed edition. The object of the game is to build and knock down structures indicated on the playing cards, featuring space-themed characters and elements. The included asteroid and pig space helmet offer gamers additional point-earning opportunities while space mission cards provide four levels of difficulty including new Buzz Zing ‘Ems freestyle. It includes two birds, two pigs, a space helmet, construction pieces (blocks and asteroid), one launcher, and 40 cards.

The game is for ages 5 and up.

The all-new WWE Power Slammers is an exaggerated figures line that can attach to each other or to a battling accessory to create life-like wrestling action. They connect by their arms or legs as kids rotate a crank on the back of each figure to activate the grappling, leg locks, and rumbling bashing.

Each Power Slammers features one of three fighting styles so when they’re locked together will produce different wrestling combinations.

Hasbro

Hasbro will amp up the Beyblade brand with the addition of new Spark FX treatments this spring, including Beyblade Electro Wheelz and Electro Spark Battlers. Spark FX LED-colored lights make tops flash and light up when they collide. New, special edition Beyblade: Metal Fury Hyperblades battling tops will feature more metal and more customization. The Hyper-Strike Battle Set features two Hyperblades battling tops and an exclusive stadium in Spark FX translucent orange. Each Beyblade product, for age 8 and up, includes a collector code for online battles on www.BeybladeBattles.com.

News toys inspired by G.I. Joe: Retaliation, hitting theaters March 29, will include 3.75- and 10-inch action figures and detailed vehicles. New roleplay toys include masks, swords, and blasters, such as G.I. Joe Snake Eyes Ninja Gear and G.I. Joe Battle Kata Blaster. Hasbro is also introducing two new brand expressions— G.I. Joe Micro Force, a line of collectible micro-sized G.I. Joe and Cobra battle action figures, and KRE-O G.I. Joe building sets.

Spin Master

KRE-O G.I. Joe Dragonfly set

Spin Master will bring the characters from the film How to Train Your Dragon and Cartoon Network TV series DreamWorks Dragons: Riders of Berk to an all-new toy line for ages 4 and up this fall. The line will include DreamWorks Dragons Giant Fire Breathing Toothless. Toothless breathes realistic-looking blue fire and steam using safe water vapor. It also features a 23-inch wingspan and launches two glow-in-the-dark fireballs.

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Tink’s Pixie Paradise Pool

Jakks Pacific

In 2013, Jakks brings magical slugs to life with the new Slugterra toy line based on the animated series Slugterra, a sci-fi, action-comedy adventure series airing on Disney XD. The new line includes 1.5-inch collectible slug figures, weapons, and transforming darts that resemble slugs and open on impact.

The Smurfs head back to the big screen in 2013. Based on the live-action film The Smurfs 2, Jakks will celebrate the film’s release with a new lineup of collectible figures, plush, fashion dolls, and playsets. Also in 2013, Jakks will introduce a new platform called Smurfs Micro World, a line of highly detailed one-inch figures and playsets with connecting platforms. The Smurfs Micro World features Smurfette, Pirate Smurf, Brainy Smurf, and more.

In 2013, Winx Club is introduced to its newest powers Harmonix and Sirenix. Jakks Pacific will bring the new powers to life with an all-new line of dolls and roleplay products inspired by the animated series airing on Nickelodeon. In spring, the dolls will sparkle in their Harmonix fashions, and in fall, they will make a splash in Sirenix fashions that feature color-change hair.

This spring, girls can join Tinker Bell and friends on a tropical vacation in Palm Tree Cove with an all-new 4.5-inch doll line and playsets. Featuring pool- and beach-inspired fashions and accessories, Disney Fairies fans can dress and re-dress Tinker Bell and Silver Mist with the Tropical Vacation Fashion dolls. Additionally, girls can explore the sand dunes of Palm Tree Cove with Rosetta’s Beach Buggy, taste delectable treats at Tink’s Tikki Treats Stand, and twirl down the water slide into Tink’s Pixie Paradise Pool. Each vehicle and playset comes with a 4.5-inch doll.

LEGO

Tumbler Chase New in the LEGO Super Heroes line is The Bat vs. Bane: Tumbler Chase. Bust through the road barricades in the Bane Tumbler with hidden dual flick missiles and flame exhaust. Then swoop down in The Bat and winch Commissioner Gordon to safety with the rescue rope. The 367-piece set includes three minifigures: Batman, Bane, and Police Commisioner Gordon. It is for ages 6 and up.

LEGO’s Lone Ranger building sets include the Stagecoach Escape. Launch the baggage off the back of the wagon, then jump onto the galloping horses and detach them from the wagon to help the Lone Ranger and Tonto chase the outlaws. The 279-piece set includes five minifigures with weapons and accessories: the Lone Ranger, Tonto, Red Harrington, and two bandits: Jesus and Barret.

The 113-piece The Lord of the Rings The Wizard Battle set is for ages 8 and up. Recreate the battle between Gandalf and Saruman at the Tower of Orthanc. Gandalf the Grey and Saruman minifigures are included.

The Bat vs. Bane:

The Wish Factory

New additions to The Wish Factory’s One Direction (1D) line launching this spring include new themed iPhone cases. The 1D Light Up iPhone Case features a hard plastic case for iPhone 4 and 4S models that lights up and changes colors for calls, texts, and emails. Batteries are included. The 1D Striped Customizable Case is a rubber case that comes with five different mix and match stripes, each featuring a different 1D member, fans can use to create their own unique 1D design. Customize even more with the Striped Case Refills, which feature special packs exclusive to each band member.

Refill packs are sold separately. Cases are for ages 6 and up.

The Wish Factory will also launch a line of Carly Rae Jepsen-licensed merchandise for spring. The “Call Me Maybe” Singing Doll features the singer’s signature brown hair and trendy outfits and sings Jepsen’s hit single. The “Call Me Maybe” Singing Toy Microphone also lets fans sing along to the hit single with or without background tracks.

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Toy Fair 2013 The Bridge Direct

With Looney Tunes Show Tornado Taz talking plush, kids ages 3 and up can activate Taz’s funny sayings and actions by squeezing the trigger points on Taz’s hand, foot, nose, and tongue.

Hobbit figures When both the foot and hand are squeezed together, Taz shakes and spins just like in the cartoons.

With Power Rangers Megaforce Battle Buddies, kids 3 and up can recreate their favorite Power Rangers battles. Each buddy features more than 10 battle sounds and Megaforce phrases.

A collection of Smurf Shoulder Buddies wearable figures, for ages 4 and up, will feature favorite characters from the upcoming The Smurfs 2 film, hitting the screen this July. Each Smurfs Shoulder Buddies comes with a Smurftastic Collector’s Card as well as a Magical Coin to help it stay securely in place on shoulders, hats, backpacks, and more. The collection includes three characters: Classic Smurf, Smurfette, and Papa Smurf.

For the second installment of The Hobbit, new movie-based figures and roleplay toys will be added to the current toy line. Figures will feature 12 points of articulation and replicate the facial features, clothing, weapons, and accessories of the film’s characters. New additions in the 3.75-inch series include Radagast, Bofur, Nori, Ori, Dori, Gloin, Oin, Bifur, Bombur, Azog, and Yazneg. In the six-inch scale, new figures include Azog, Bolg, and Radagast. An updated Sting Sword will also give young fans, ages 4 and up, a new way to recreate the film’s battle scenes.

Thinkway Toys

Thinkway Toys is offering new Despicable Me 2 talking figures and plush, for ages 4 and up, this spring. The eight-inch Talking Dave and Stuart figures feature moving heads and eyes and poseable arms with soft skin upper bodies. Push the button to hear their voices and sound effects. The poseable and articulated 11-inch Talking Gru talks with the press of a button. Gru also features a body that turns from side to side and moving arms and head. It includes a display stand.

Press the button on Talking Tim the Minion to hear it speak with sound effects. The nine-inch figure also features a moving head and eyes as well as poseable arms with a soft skin upper body.

Agnes’s Unicorn is a soft, huggable plush unicorn featuring “clip, clop” hoof sounds and effects. Its horn lights up in various colors. It is 14 inches tall.

Bedtime Agnes Doll is a soft-bodied plush featuring embroidered facial features, a button that activates voice and sound effects, and slippers that light up in multiple colors.

Talking Tim the Minion

WowWee

The world of the classic fairytale princesses has been turned upside down in Once Upon a Zombie. The line of six fully articulated 11-inch dolls is based on a brand new property created by Toon Studio of Beverly Hills. Toon Studio, through a non-assert agreement with Disney, is allowed to use the names Snow White, Cinderella, Sleeping Beauty, Little Mermaid, Rapunzel, Alice in Wonderland, and Pocahontas, according to the company.

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Playmates Toys

New Teenage Mutant Ninja Turtles toys for 2013 include Flingers Deluxe Action Figures that throw out projectiles, such as sewer lids, pizza pie discs, Bo Staffs, and Sais weapons. Kids load the different projectiles into the backpacks of each figure, roll the figures across a hard surface, and watch as the contents of the backpacks fling out. The figures include Leonardo, Michelangelo, Donatello, and Raphael.

The Pop-Up Pizza Playset Anchovy Alley combines the look and feel of a pizza box with the fun of a fully featured playset. Open the pizza box to reveal a subway scene that stands 18 inches tall. Ninja action figures include a portable pizza oven that flings pizzas, floor traps, a sewer cover that throws the bad guys for a loop, and an abandoned subway tunnel. The playset is compatible with most Turtles basic action figures, sold separately.

The Mutagen Ooze Action Figures feature the Turtles outfitted in Ooze Bustin’ gear. Each figure is fully articulated and comes with a backpack and scoop that kids can load with Mutagenic Ooze, which is sold separately in 2.4-ounce canisters, and fling at the bad guys.

The Mutagen Ooze Sewer Cruiser has a cooler contraption to diffuse the Ooze and ice any Kraang in pursuit. It floats so it can be used on land or in water. The Mutagen Ooze Drop Copter has twin tubs to diffuse the Ooze. Its fast-spinning propeller blades and real-working winch help the Turtles get into and Pop-Up Pizza Playset out of danger quickly. Both vehicles are compatible with most Core Turtle action figures, sold separately.

Anchovy Alley The Ninja Control Shellraiser is a remote-control vehicle with full-steering action and the ability to control the rapid-fire sewer cover cannon. It is compatible with most Turtles basic action figures, sold separately.

All Teenage Mutant Ninja Turtles products are for ages 4 and up.

TOMY International

Beginning in 2013, TOMY International will be the exclusive licensee and distributor for Pokémon in categories including figures, figure accessories, plush, and more. TOMY’s Pokémon line is anchored by products that integrate key play patterns for the brand, which include catching, training, and battling. Featured introductions include a range of figures, R/C characters, novelty, basic plush, and new battle playsets for Pokémon fans of all ages.

TOMY debuts its complete line of Pajanimals toys, based on The Jim Henson Company’s TV series Pajanimals, which airs daily on Sprout during The Good Night Show and on Saturday mornChuggington Die-Cast Rocky Ridge ings on NBC. Key 2013 items include Snuggle Buddies, a Routine Board to help little ones transition from play time to bedtime, and the Apollo Goodnight Projector featuring a spinning starry nightlight show and lullaby theme from the show. The Pajanimals line is for kids ages 1–6.

TOMY has expanded both the classic Chuggington Wooden Railway and the Chuggington Die-Cast Railway systems for 2013. Die-Cast Railway introductions feature an exclusive, revolutionary track system that enables kids to build spiraling train layouts. The Chuggington ROYALTIE$ FEBRUARY 2013

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Toy Fair 2013 MEGA Bloks

With the MEGA Bloks Hot Wheels collection, new for fall 2013, boys can build and collect their favorite Hot Wheels vehicles, and even customize their own creations. The product line includes launchers and each Mega Bloks set features a collectible Team Hot Wheels micro action figure.

Hot Wheels MEGA Bloks Barbie launched in December. From the Build ‘n Style Fashion Boutique, complete with clothes and accessories, to the Build ’n Style Luxury Mansion featuring eight rooms to create and customize, MEGA Bloks Barbie lets girls build, design, and decorate each Barbie playset. Every set comes with a different MEGA Bloks Barbie mini-fashion figure. There are 19 mini-fashion figures to collect.

Building on the success of The Smurfs and in anticipation of The Smurfs 2, hitting the screen this July, MEGA Bloks Smurfs will introduce new products including buildable Smurfs complemented by new artwork and packaging.

Goldie International

Kids can control their own Mario Kart with Goldie International’s Mario Kart Small Radio Control Assortment. The karts include a 1:24th scale Mario, Luigi, Yoshi, Donkey Kong, or Toad with a controller. Rechargeable batteries are included with the racer, but three AA batteries are also required and not included. Hook up the controller to the racer to charge it. They are for ages 8 and up.

Goldie is also producing a larger 1:8th scale Radio Control Donkey Kong in a matching brown racer with controller.

A 9.6-volt battery charger and a nine-volt battery for the controller are included. It is for ages 8 and up.

The Mario Kart Pullback Racers assortment includes Mario, Yoshi, Luigi, Donkey Kong, and Toad. These pullback racers are fully assembled and ready to race without batteries. Simply pull back and let them go. They are for ages 3 and up.

Goldie is bringing Pac-Man to life with Pac-Man small plush with sound. The assortment includes Pac-Man and Ghost.

Pac-Man plush Activate each character’s retro sound effects by pressing down on their heads. They are for ages 3 and up.

Cardinal

Cardinal is expanding its line of The Big Bang Theory-licensed products with new games such as the Rocks Paper Scissors Lizard Spock Dice Game and The Big Bang Theory Ultimate Ultimate Party Game.

A new expanded deal with Mattel has granted Cardinal the rights to produce some of Mattel’s classic games such as Toss Across, Tip-It, and Rebound. Some games will be co-branded with licenses to introduce them to a new generation.

Disney Interactive

Disney Interactive’s new Disney Infinity video game will allow players to experience a combination of structured and open-world play starring characters from Walt Disney and Pixar Animation Studios. Players will place real-world interactive figures—characters, power discs, and landmark pieces—on a device called the Infinity Base to activate original story-driven adventures in the game worlds of Monsters University, Pirates of the Caribbean, and The Incredibles. Players will collect characters, vehicles, upgrades, gadgets, and more that they can save in their virtual Toy Box and use to create one-of-a-kind Disney adventures featuring any combination of characters, environments, and items.

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MARCH 2–5

International Home & Housewares Show

housewares.org

McCormick Place

Chicago

Licensing@Russia

licensingshowrussia.com

Crocus Expo Int’l Exhibition Centre

Moscow

5–7

Playworld Middle East

25–28

Bologna Children’s Book Fair

10–13 12–14

APRIL

ToyFest West

playworldme.com toyfestwest.com

bookfair.bolognafiere.it

Dubai Int’l Convention & Exhibition Centre South Point Hotel

Bologna Exhibition Centre

Dubai

Las Vegas Bologna

8–11

MIPTV

mipworld.com

Palais des Festivals

Cannes

20–25

High Point Market

highpointmarket.org

International Home Furnishings Center

High Point

15–17 17–18 27–30 30

MAY 7–9

London Book Fair

Kazachok Licensing Forum

Hong Kong Gifts & Premium Fair

JUNE

11–13

18–20

JULY 3–5

18–21

Hong Kong Convention & Exhibition Centre Hong Kong

NEW YORK CITY

All Baby & Child Spring Educational Conference

allbabyandchildsec.com

South Point Hotel, Casino, & Spa

Las Vegas

SURTEX

surtex.com

Jacob Javits Convention Center

New York City

National Stationery Show

30–6/1

Paris

THE ALTMAN BUILDING

19–21 21–23

hkgiftspremiumfair.com

Halle Freyssinet

London

TIMETOPLAYMAG.COM

National Hardware Show

19–21

forumlicence.kazachok.com

Earls Court

TIME TO PLAY SPRING SHOWCASE

7–9

15–17

londonbookfair.co.uk

PlayCon

nationalhardwareshow.com

Las Vegas Convention Center

Las Vegas

toyassociation.org

Hyatt Regency Scottsdale Resort & Spa

sweetsandsnacks.com

McCormick Place

Licensing International Expo

e3expo.com

licensingexpo.com

Los Angeles Convention Center

Los Angeles

Licensing Japan

licensing-japan.jp

Tokyo Big Sight

Tokyo

Sweets & Snacks Expo BookExpo America

Electronic Entertainment Expo (E3)

Comic-Con International

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nationalstationeryshow.com bookexpoamerica.com

comic-con.org

Jacob Javits Convention Center

Jacob Javits Convention Center

Mandalay Bay Convention Center

San Diego Convention Center

Scottsdale

New York City Chicago

New York City

Las Vegas

San Diego

SPRING SHOWCASE

HOLIDAY SHOWCASE

TUESDAY, APRIL 30 10AM–2PM THE ALTMAN BUILDING 135 W. 18TH STREET, NEW YORK, NY

THURSDAY, SEPTEMBER 26 10AM–3PM METROPOLITAN PAVILION *new location* 125 W. 18TH STREET, NEW YORK, NY

These one-day events give exhibitors the opportunity to showcase products in front of all key media, encompassing print, broadcast, and online media as well as mommy bloggers.

Time to Play will unveil its coveted Most Wanted Lists, the hottest trends, properties, and video games for the season.

To reserve your space today, contact: Bob Glaser 212.646.8720 bob@anbmedia.com

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Donna Moore 212.646.8718 donna@anbmedia.com

1/18/2013 3:15:27 PM