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PORTFOLIO 2026

SENIOR BRAND AND VISUAL DESIGNER

Anand Pushpan Ten years of brand, campaign and motion work across digital and print. Currently at Gateway Group, across the parent brand, its products and a changing list of internal and client brands. Each one sells to a different room. FOUR OF THEM

Gateway Group

AutoDAP

Tappin

AnalyzeMyCar

Corporate, hiring

Vehicle data, API

Event software, Norway

Consumer, UK

BASED IN

Ahmedabad, Gujarat

anand.pushpan@gmail.com

PHONE

+91 95868 14505

Anand

Anand Pushpan

W H AT I D O

POSITIONING

I design the brand, and everything that runs on it. Identity systems, websites and landing pages, campaign creative, social, motion, event branding and decks. Ten years across three companies, most of it in Ahmedabad.

Alongside other internal and client brands

FOUR OF THE BRANDS, FOUR DIFFERENT ROOMS

Gateway Group

AutoDAP

Enterprise software buyers, and the engineers it wants to hire.

Parts sellers, workshops and insurers who buy vehicle data as an API.

C O R P O R AT E F I L M · R E C R U I T M E N T · P U B L I C AT I O N S

BRAND FILM · TRADE EVENTS · PRODUCT MARKETING

Tappin AS

AnalyzeMyCar

Event teams in Norway who already own too many tools.

A UK driver standing next to a used car with their phone out.

P R O D U C T F I L M · C A M PA I G N C R E AT I V E

VERTICAL SOCIAL FILM · CONSUMER

W H AT I M A K E

TOOLS

Brand identity and systems

Websites and landing pages

Adobe CC. Photoshop, Illustrator, InDesign, After Effects,

Premiere Pro Campaign and social Event branding

Motion graphics Publication and print

Design systems

UI. Figma, Adobe XD, Canva, Express AI and build. ChatGPT, Claude, Claude Code, Firefly, Vercel

AI assisted workflow

WORTH KNOWING

I build and ship the websites myself. Claude Code for the build, Vercel for hosting, so an edit goes live the same day instead of queueing behind a developer handover.

Anand Pushpan

SELECTED WORK

TA P P I N A S , N O R WAY

Event software, sold in five films. Tappin runs registration, check in, ticketing and live audience engagement for physical and hybrid events. I handle the brand films and campaign creative. Every thumbnail on this page is a link, so you can watch the actual cut.

All in one event platform

WATCH

BRAND FILM

Stop using five tools for one event C A M PA I G N F I L M

WATCH

Every action, one system PRODUCT FILM

Summit Kvitfjell LIVE EVENT CASE FILM

WATCH

THE BRIEF

One voice, five formats. A year in, and what comes next YEAR END FILM

WATCH

Nordic software sold to event teams who already own too many tools. The films stay dark, calm and product led, so the interface does the talking.

Anand Pushpan

SELECTED WORK

A N A LY Z E M Y C A R A N D A U T O D A P

Consumer vertical, and a trade show floor. Two products under the same parent, aimed at buyers who could not be less alike. One is a driver in the UK about to spend money on a used car. The other is a parts seller or an insurer pulling vehicle data through an API.

Service history gaps A N A LY Z E M YC A R , VERTICAL

Automechanika Frankfurt, after the show

What is your car worth now WATCH

S A M E C R A F T, O P P O S I T E R E G I S T E R

A N A LY Z E M YC A R , VERTICAL

Ten seconds and one hand, or a week of conversations.

WATCH

AU T O DA P, P O S T E V E N T FILM

WATCH

AnalyzeMyCar is shot vertical, cut fast and written closer to a warning than an ad, because the buyer is standing next to the car with their phone already out. The AutoDAP film had the opposite job. It went out after the team came back from Automechanika, so it is slower and built on the faces and conversations from the floor.

Anand Pushpan

SELECTED WORK

G AT E WAY G R O U P

The journey, and the roles it kept opening. An anniversary film covering the company's journey, the same story the Chronicles tells at length. Alongside it, hiring creative made over two years, each piece going out as a role opened. Holding them to one visual system is what keeps them reading as one company. N O T A C A M PA I G N

Six roles, two years, one system.

The company's journey so far

WATCH

ANNIVERSARY FILM

These ran months apart, as each role opened. Holding them to one frame is what makes them read as a company rather than as scattered notices.

AVP, Business Development

Tech Lead, Python and IoT

Salesforce developers

HIRING

MuleSoft developers

Software sales, Europe

Walk in interview drive

HIRING

FILM

WATCH

Anand Pushpan

SELECTED WORK

T H E G AT E WAY C H R O N I C L E S

A 57 page anniversary book, and then a way to read it. The Brand Wagon, made for Gateway Group's anniversary. I wrote and art directed it with ChatGPT and Claude, generated the illustration with ChatGPT, and laid it out in InDesign. Then I built it as a web flipbook in Claude Code and shipped it on Vercel, so people could read it in a browser rather than download a PDF nobody opens.

MY ROLE

Concept, art direction, layout and build. The illustration style was developed to carry a company history without falling back on stock photography. Page turn, zoom and navigation were built to work on a phone as well as a laptop, because that is where most people would actually open it.

NOTE

Interior pages are shown blurred. The book carries internal company stories, so it is not published outside Gateway.

Anand Pushpan

HOW I WORK

PROCESS

Automating the boring half, since 2015. At Vistaprint I was writing Photoshop Actions and scripts to kill repetitive production work. Ten years later the tools have changed and the instinct has not. The point was never the technology, it was getting the hours back.

W H AT I H A N D O F F

W H AT S TAY S M I N E

Reference gathering and visual research

Whether the idea is any good

First pass layouts, to react against

The type system and the grid

Copy drafts before I rewrite them

What gets cut

Resizing a campaign across ten formats

Anything a client will see first

Background removal and cleanup

The final call on colour

Naming and versioning files

Saying no to a bad brief

A WORKED EXAMPLE, THE CHRONICLES

ChatGPT and Claude for the writing passes and the chapter order.

A consistent style developed and held across 57 pages.

InDesign, master pages and styles so edits stayed cheap.

Built as a web flipbook rather than left as a download.

Draft and structure

Illustration

Layout

Ship it readable

The useful part is not that AI was involved. It is that a 57 page publication, an illustration system and a working web build came out of a team of one, on a schedule that would not otherwise have allowed it.

Anand Pushpan

EXPERIENCE

CAREER

Ten years, three companies. Senior Graphic Designer

08/2024 TO PRESENT

Gateway Group of Companies, Ahmedabad

Lead brand and visual work for Gateway Group and its product brands across digital and print. Design campaign creative, social, decks, event branding and video, and build and ship the websites directly rather than handing them to a developer. Write and maintain the guidelines, templates and design systems the wider team works from.

Associate Consultant, Graphic Designer

0 9/ 2 0 1 8 T O 0 7/ 2 0 2 4

Evosys, now Mastek, Ahmedabad

Social creative, print collateral, decks, brochures, newsletters and internal comms. Built brand guidelines and reusable templates used across global divisions, and produced promotional video and motion graphics. Standardising assets across teams cut the amount of repeat production work.

Design Artist

0 3/ 2 0 1 5 T O 0 5/ 2 0 1 8

Vistaprint India, Ahmedabad

Designed and reviewed customised print products against quality standards, made internal video tutorials for onboarding, and automated repetitive tasks with Photoshop Actions and scripting.

E D U C AT I O N

L A N G U A G E S A N D L O C AT I O N

PG Diploma in E-Commerce, Ahmedabad University

Based in Ahmedabad, Gujarat

B.Sc. Animation, Arena Animation

English, Hindi, Malayalam, Gujarati

B.Com, Gujarat University EARLIER WORK, EVOSYS AND FREELANCE

Fragrance launch, fragrance social, GITEX Global Dubai, webinar promo, recruitment, customer success campaign.

Anand Pushpan

C O N TAC T

GET IN TOUCH

If you have something that needs designing, I am easy to reach. Open to full time roles, freelance and brand collaborations.

PHONE

LO C AT I O N

PORTFOLIO

anand.pushpan@gmail.com

+91 95868 14505

Ahmedabad, Gujarat

playbook.com/designsbyanand

Anand Pushpan, senior brand and visual designer

Anand