ACKNOWLEDGEMENT

We IBS Analytics Club would like to express our sincere gratitude to ICFAI Business School Hyderabad for providing us with an amazing platform to put forward our magazine. As a team, we are highly obliged in taking this opportunity to convey our sincere regard to Prof. Madhavi Gankaparthi Ma’am (coordinator – of student Activities and Associate Professor, Department of Marketing & Strategy) for her constant support and encouragement throughout We are also grateful to Prof Dr Vaibhav Shekhar Sir (Associate Professor, Department of Marketing and strategy) for his immense support and guidance towards the launch of the magazine.

Lastly, we would also like to thank each and every member of our club for working hard with utmost diligence and perfection and supporting each other throughout the course of this magazine

IBS Analytics Club, IBS Hyderabad, a Constituent of IFHE, Deemed University