The 10 Most Innovative UI/UX Companies of 2022

ISSN 2582-127X

February 2022

THE

MOST INNOVATIVE

UI/UX COMPANIES OF 2022

Erin Lentz Executive Director of Design

Top 5 Tech Trends Taking Over the UX Design

Leveraging Artificial Intelligence to Solve UI/UX Design Issues in 2021

Petra Tomekova Art Director

EDITORIAL With the advent of technology in the twenty-first century,

The primary goal of any business is to increase its sales

everybody needs to experience the best technology

and growth. Poor UI/UX design is one of the top reasons

without wasting time or draining their busy minds. The same

users stop engaging with a website or app. It is one of

is applicable for browsing websites or mobile apps, where

the most crucial aspects of a business, potentially

the faster and more efficiently the website or mobile device

making or breaking your brand, as they prefer to use an

reacts, the better the results. And a nutshell, it's all about

application that looks appealing and provides a positive

today's customers. When it comes to customer satisfaction

experience when used. A good User Interface allows

with smartphone apps or websites, most technology

users to find what they want efficiently, leading to

companies focus on the applications' 'User Interface and

increased sales, higher app downloads, or other

User Experience Design'. However, most people have the

business goals. UX is the part that focuses on

words UI and UX mixed up. Millions of smartphone

integrating an application or website with its branding,

applications are available today in the mobile app. Some

design, usability and performance.

have succeeded, others have found it difficult to battle the intensely competitive smartphone market.

Since UI and UX Development largely focuses on the users' satisfaction and pleasure, it plays an important

User Experience (UX) Development is the procedure of

role in the business' success. From a business's point of

improving the overall experience of the users when they

view, it is essential to emphasize the users' satisfaction

interact with the application or website to achieve its

to build the brand value and reputation of the business.

objective to provide maximum customer satisfaction. It

With IT being the competitive field, the need for UI UX

keeps customers in mind and creates the basic skeleton of

design services to grab the consumers' attention and

any application. It mainly focuses on wireframing an

revenue from the company's products is quite crucial. If

application and structuring all its components and elements

the users are surfing your websites or using your

appropriately to create the user flow.

applications, it is your and your UI UX Developers' responsibility to navigate them to their predetermined

The User Interface (UI), on the other hand, is the process of

target in the most efficient way. Hence, UI and UX

improving the presentation and the interactivity of the web

development have become a significant part of today's

or mobile application. It focuses on the app's look and

web development.

interacts with the users. Each screen, page, button and other visual element you see while using an application is the User Interface of that application.

CREDIT Ashish Sukhadeve

Adilin Beatrice

Samhitha Sharma

Shivani Muthyala

Editor-in-Chief

Associate Manager

Content Editor

Content Analyst

Satavisa Pati

Disha Sinha

Sayantani Sanyal

Arti Chaudhary

Content Analyst

Content Analyst

Content Analyst

Content Analyst

Nikita Das

Manasa Muthyala

Kushagra Gupta

Anusha Polneni

Marketing Manager

Research Analyst

Creative Head

Marketing Analyst

Jyothi Pandey

Pravallika Thammana

SEO Analyst

Web Developer

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08 Cover Story

ArtVersion Designing Human-Centered User Experiences for Reactive Interfaces

16

24

Aspirity

Inorbital

38

30

Cloudstrats

Lorgan Pty Ltd

44

Experion Technologies

ARTICLES

20

Top 5 Tech Trends Taking Over the UX Design

36

Leveraging Artificial Intelligence to Solve UI/UX Design Issues in 2021

CONTENTS

COVER STORY

Designing Human-Centered User Experiences for Reactive Interfaces

08

Petra Tomekova Art Director ArtVersion

Erin Lentz Executive Director of Design ArtVersion

09

Creating the design language is what we do day in and day out for companies of all sizes. Usability standards, proven methods, and best practices that we apply provide measurable results for our clients.

- Erin Lentz Executive Director of Design ArtVersion

10

H

ere is how the ArtVersion team is designing

continuous success. The impact of project developments

and developing enterprise-ready interfaces

and their venture into the digital realm is tethered to an

for the world's most valuable global brands.

organization's capacity to trust ArtVersion's visions and results.

ArtVersion is an internationally recognized creative agency with clients ranging from Fortune 500

With tactics that stem from user-centric experiences

Companies, notable non-profit organizations, and

and placing them at the forefront of any collaborative

innovative start-ups. The company is known for its

website or app development, ArtVersion caters to

innovations in user interface design and for pioneering a

analytical methods through extensive research of every

framework in user experience design discipline since the

organization. This ensures audience connection with

early 2000’s. ArtVersion emphasizes user-centered

unique user journeys and a tailor-made interface for

approaches, data-driven design, and human-centric

every brand.

experiences. It works with founders, visionaries, and change-makers to design next-generation digital

ArtVersion has relentlessly pushed the creative

products.

boundaries of design focus since it came to be in 1999 with a mission to provide diverse organizations and

With its team of designers, developers, and strategists,

businesses, no matter their reach, with innovative web

they specialize in implementing innovative techniques

designs has been the backdrop of the company for the

such as UI/UX design optimization and

last 20 years.

conceptualization of ideas into dynamic, yet sleek, interfaces.

However, ArtVersion was also established to boldly face any complexities and smooth them over with simplistic,

Spearheading the undertaking of UX design as a

yet effective solutions. They simplify obscurities and

synonymous force to designing experiences, ArtVersion

solve user accessibility, no matter the interface or

is comprised of an integrated team of experts, each

platform.

specializing in their area of expertise. Executive Director of Design, Erin Lentz, and Art Director, Petra Tomekova,

The intertwinement of different disciplines such as web

work closely with their team from beginning to bring out

design, UI/UX design, graphic design, and branding

innovations together.

sprints, has continuously been central to every project of the firm. ArtVersion has pioneered the UX movement to

ArtVersion firmly believes in the stance of flexibility with

make user experiences designable.

input during the creation and frame-working process. By collaborating with organizations, the company ensures

It is through vast client trust and outreach that

open communication, and a seamless user experience is

ArtVersion is so proudly able to create interfaces that

attained. ArtVersion openly welcomes clients to newly

become commemorated with awards. Just this year

implement ideas into their workflow process for an agile

alone, ArtVersion has been recognized with 12 layered

effort and innovative outcome.

accolades in renowned competitions and acknowledged by a variety of outlets. Previously, however, they have

Allowing space for collaboration with clients and

obtained a litany of awards under their belt that ranges

creating experiences is what drives ArtVersion's

from three prestigious TITAN awards by IAA for best

11

Client's co-authorship is crucial in our work. As a result, we execute interface visuals and UI kits that genuinely contribute to brand authenticity.

Collaboratively we create powerful user journeys combining storytelling and interactive elements.

- Petra Tomekova Art Director ArtVersion

12

visual design, website design, and UX design, to sweeping

Moreover, ArtVersion improves customer interactions

23 Vega Awards in a single competition.

by having an identity at the core of the design. To tread down the pathways of development, their team

No stranger to mobile interface developments,

acknowledges how important it is to understand their

ArtVersion was also honored with the Google Mobile

users. ArtVersion rejects the idea that an innovative

Excellence Award which celebrated exceeding criteria

UI/UX experience is solely based on aesthetics. Rather, it

for mobile design layouts and usability.

emphasizes the importance of a brand's value, mission, and story to work together with the design.

UI/UX implementation is at the centerfold of the work their team curates. The goal is to ensure that purpose,

Working with different companies in all spectrums,

design, and usability merge into a seamless, cohesive

ArtVersion has embodied the tagline, “We design

entity. To build upon a solid, purposeful design and

experiences™” and have firmly stood by it. Always

experience, their process begins at the base of

Welcoming diversity, the firm has worked with a plethora

referencing material for design, and how to plan

of industries.

navigation and data infrastructure for optimization.

Whether serving financial, healthcare, technology, The firm aims to certify that their UI/UX process leads to

fashion, music, or service companies, the firm has

a fluid pathway with the way a story will be told, how

satisfied the ever-growing markets’ yearning for more

emotion will drive user engagement, and how a design

and thus transformed graphic design into a transitional

will function in tandem with user interfaces. ArtVersion

force for a designable user experience. ArtVersion is

carefully studies the details of user research, trends on

continuously growing with their clients by implementing

effective approaches, platform agnostics, and user

new techniques, proven design methods, and proven

behaviors—old, new, and upcoming—to begin the UI

solutions with every project that reinvents the

process of a solid wireframe.

traditional.

Every company, organization, and brand have stories to tell. Weaving them into the layers of our UI/UX methodologies is a fundamental step in strengthening the backbone of impeccable design and introspective content.

-Cristina Chaidez , Content Strategist at ArtVersion

13

Trust that organizations put in our hands is something that we carry with great honor. The win-win is when we see that our UI/UX design work gets adapted into the brand promise and embraced in the company culture.

- Goran Paun, Principal, Creative Director at ArtVersion

ArtVersion also tackles all creative ruts with innovative

a r e f o c u s e d o n s i n g l e - p a g e a p p l i c a t i o n ( S PA )

solutions, and their reach ranges from Fortune 500

developments on Angular, Vue, and React frameworks.

companies to start-ups. The trust clientele places into

By combining coding with design intricates, they create

ArtVersion is never taken lightly, but is rather the

reactive interfaces, allowing users to immediately be

powerhouse for inspiration to serve companies best. The

conscious of the effect each click, hover, finger slide, or

company has had the privilege to work with companies

touch gesture holds. Creating user gratification and

such as Volvo, Hilton, Morgan Stanley, Caterpillar,

digital tangibility is the result, regardless of the device

National Association of Realtor®, and non-profit

being used.

organizations such as Internet Society, Anti-Defamation League, and Chicago Public Schools, just to name a few.

Once again, the recognition that design cannot shine without its counterpart, user experience, comes into

E ve r y d eve l o p m e n t h a s b e e n u n i q u e t o e a c h

play. Dissecting the pillars of development, design, and

organization, and every arising challenge that requires

strategies push the envelope in the digital world for

mending is never the same. What does remain the same,

brands to thrive.

is the clients' trust in ArtVersion's expertise, and the pride that arises from clients' ownership of their new

ArtVersion aims to continue working with new clientele,

webpage or interface.

whether that includes building interfaces from the ground up, or contributing to redesigning established

The digital world is moving rapidly towards new

platforms. They are currently in collaboration with

developments and ArtVersion recognizes that it is not

renowned organizations that have relied on their input

slowing down anytime soon. Companies and

for web design and interface projects.

organizations are always seeking ways to further advance their presence in digital spaces and dominate

With every web interface created, every satisfied client,

the competition. They pursue pushing the boundaries

and every corner of the web ArtVersion has been able to

and implementing new technological techniques to

construct, lays an immeasurable amount of honor for this

f u r t h e r d r i ve e n g a g e m e n t t h r o u g h f r o n t - e n d

Chicago-born company.

development. Such methods are JavaScript-centric and

14

ArtVersion

Aspirity

Erin Lentz Execu ve Director of Design Petra Tomekova Art Director

Alex Efremov & Gosha Savchenko

THE

Founders

ArtVersion is an interna onally recognized crea ve agency with clients ranging from Fortune 500 Companies, notable non-profit organiza ons, and innova ve startups. The company is known for its innova ons in the user interface design and also for pioneering a framework in user experience design discipline since the early 2000s. ArtVersion emphasizes usercentered approaches, data-driven design, and human-centric experiences.

Aspirity is a full-cycle offshore web development agency focused on providing complex front-end solu ons with its strong UI/UX design exper se. The team at Aspirity helps companies to stay focused on the actual business part while leaving the digital side to the experts. Aspirity offers deep exper se in admin panels and dashboard crea on which makes the company an ideal choice.

www.artversion.com

wwwaspirity.com

AwareX

Inorbital

MOST INNOVATIVE

UI/UX COMPANIES OF 2022

AirDesigns

BrandLoom Consulting

Chris Burton

Tony Tullio

Elena Velikova

Avinash Chandra

Chief Opera ng Officer

Director

CEO & Co-founder

Founder & CEO

AwareX is transforming the digital customer experience by disrup ng the way service providers engage with the customers. With the industry’s only intelligent, zero code SaaS pla orm, the company offers ready-made digital experiences that customers want and service providers need. AwareX’s digital-first approach puts customers front and center, receiving a single view of you as an enterprise.

Inorbital is successfully delivering award-winning dynamic websites since the beginning of the internet.

The company is a full-service web development firm, specializing in dynamic database-driven websites.

The Inorbital approach has been to remove the clu er that afflicts many websites to this day and to breathe new life back into the internet using solid Web 2.0 principles.

AirDesigns is leading the development industry in adop ng a mul disciplinary and data-driven approach to bringing great ideas to life. AirDesigns helps companies of all sizes launch 5x be er digital products 3x faster than other web development companies. It takes an en rely new approach to build custom websites and e-commerce including powerful modular development methodology and automa on tools

BrandLoom Consul ng is a Go-ToMarket 'Digital Brand Commerce' company, offering Strategic Branding, Digital Marke ng and Graphic Design Services across India. BrandLoom is on a mission to apply Digital, Branding, and Commerce capabili es to enable Startups & Brands to meet consumers’ needs and develop world-class skills & capabili es. The company is focused on helping clients improve their opera onal performance.

www.awarex.com

www.inorbital.com

www.airdesigns.us

www.brandloom.com

Cloudstrats

Lorgan Pty Ltd

Experion Technologies

Piyus Kan

Srikanth Markonda

Binu Jacob

Mat Baxter

Founder

Founder & CEO

MD & CEO

Global CEO

Experion Technologies is a 14+ yearold IT solu ons and services company. In a short span of me, Experion's products and custom applica ons have served over 300 customers across 32 countries. The company's customers include some of the world’s largest corpora ons as well as some of the fastestgrowing early-stage companies. It has offices and a direct presence in many countries across the globe.

Huge redefines what’s possible for the world’s most ambi ous brands.

The company provides business strategy, marke ng, design, and technology services necessary to create and launch products and services that people love. Huge is known for successfully harmonizing user needs and business goals to help its clients adapt and grow in the digital economy.

www.experionglobal.com

www.hugeinc.com

Cloudstrats is a well-known global solu ons and managed services company based out of New York focused on helping customers innovate their digital transforma on journey with advanced technologies such as Automa on, Analy cs, and Ar ficial Intelligence. They enable cloud, op mize cybersecurity, and implement DevSecOps prac ces for their customers.

wwwcloudstrats.com

Lorgan is an enthusias c and innova ve AI, IoT, and Digital organisa on based out of Australia.

It is markedly different from any analy cs, AI, IoT, or digital company that exists in the digital ecosystem.

The company was born with an objec ve to address the above problems, redefining how people and organisa ons see data, helping them harness the power of their data resources. www.lorganglobal.com

Huge

Leveraging Challenging and Advanced IT Solutions for Business Improvement

A

spirity is a full-cycle offshore web development

to data visualization. The mission of the company lies in

agency focused on providing complex front-

freeing up time and space for people to come up with new

end solutions with its strong UI/UX design

ideas and develop creative approaches.

expertise. The team at Aspirity helps companies to stay focused on the actual business part while leaving the

The Trio Behind Aspirity's Growth

digital side to the experts. Aspirity offers deep expertise

Both the founders, Gosha and Alex and the CEO Ratibor

in admin panels and dashboard creation which makes the

Sekirov, enthusiastically take part in design and

company an ideal choice for projects that deal with data

developers conferences and present the best teamwork

visualization. Aspirity takes on long-term projects and

for the company. They are very active in sharing their

provides constant feedback to clients.

experiences on social media too. The leaders' frequent posts on LinkedIn and occasional YouTube videos are

From Five to Fifty: An Incredible Journey

among some of those.

The leaders started Aspirity as a startup ten years ago.

Besides, the trio makes a point to organize certain

For the first three years since inception, the co-founders

personal growth meetups within the company, where

of the company, Alex Efremov and Gosha Savchenko,

each department gets an opportunity to share their

tried to monetize a project called LangPrism, which is a

experience and knowledge. The team conducts these

global service for crowdsourcing translations of

meetings on real-life advices like filing taxes and

websites. When the funding ran out, the plan had to

investments too. The company has also been working

pivot. _So, the company began to provide software

with several universities, sponsoring Olympiads by

outsourcing development services and later, the team

providing internship opportunities with further

quickly grew from five to fifty members. Today, Aspirity

employment opportunities for many in the industry.

makes quality user interfaces and pays special attention 16

Alex Efremov Founder Aspirity

Gosha Savchenko Founder Aspirity

Ratibor Sekirov CEO Aspirity

17

“We are on the threshold of more effective programming due to the development of frameworks and AI. It leads to new challenges for specialists and companies who need to be proactive to keep the demand for their services at an acceptable level. There will not be simple tasks with layout or simple integrations between apps. When the development is a commodity you should keep the high bar of expertise.

At Aspirity we dig deeper into technologies every day to provide cuttingedge services for our clients. Also, we understand that on any technology stage it's still crucial to interact between people effectively.

In the future, we will focus on the fewer amount of industries since the complexity of projects will increase and it might be harder to maintain the necessary depth of expertise.”

- Ratibor Sekirov CEO Aspirity

18

Redefining Data Visualization with Design

such as personal development and improvement of hard

Development

and soft skills to name a few.

Talking about the core design development at Aspirity,

He asserts that the company is responsible for

Alex describes that the company develops its own

organizing the regional entrepreneur's community, for

templates and tools and later publishes them on

those who wish to work in the international market.

ThemeForest. An Aspirity Web Template (AWT) allows

Besides, there is a special approach to the selection of the

enhancing the speed of the design development for

projects they work for. Usually, innovative companies or

projects with data visualization. This is a design system

clients who need complex systems that have no analogs

with working components that can be customized with

are chosen for projects, such as Shoreline Software.

great detail where a dialogue between designers and developers has also been achieved. So, in this way, AWT

A Garland of Recognitions and Valuable Feedbacks

became a set of rules and approaches to the product

Gosha reveals that once, Aspirity has made it into the

design.

Mashable's "The 20 Hottest Startups in Russia" with the project LangPrism. He adds that the company frequently

A Step Ahead of the Competition with Unique

takes part and wins prizes in Russian contests, but the

Collaborations

main reward is feedback from multiple clients. The

Ratibor, the CEO, claims that the team at Aspirirty

ratings on Clutch and Upwork are consistently high with

collaborates with universities. It is known for organizing

a 5-star author rating on ThemeForest with more than

internships and mentoring students while creating and

four thousand sales of products.

teaching unique courses to enhance their skills. Ratibor mentions that it also provides universities with an

A Glimpse at the Future

understanding of business demands, in particular for

Alex and his team estimate that the interface of the

foreign clients. He adds that Aspirirty is not competing

future to complete the absence of an interface in its usual

with local IT companies for clients, but is competing for

sense. It is believed that in the future this will grow into

talent. The company's high requirements for developers

some kind of metaverse and move into virtual reality.

and designers also raises the bar and hence improves the

Such ideas are the ones thar drive the company towards

market as a whole.

the goal which stands by the principle to always follow new trends and make the best and most relevant UX.

Embracing Innovative Partners for Success

He concludes that Aspirity is ready to explore the full

Gosha, one of the founders, reassures that the

extent of possibilities that the user interface has to offer,

partnership with universities help the company grow.

whether it is about the voice interfaces or the ones that

Aspirity has also established some internal key values

can be controlled with a power of thought.

19

Top 5 Tech Trends Taking Over the UX Design

T

echnology is the significant tool of the present day that is disrupting all major industries. We are no longer limited to connecting using phones, yet they can now use smart-home speakers taking the help of virtual

assistants to play music or even to turn off a stove. The new technologies such as motion sensing, and

augmented reality are taking over the gaming sector rapidly. This is a whole new world of interaction, meaning that UX and UI designers have the opportunity and challenge of creating innovative interactions and experiences that formerly did not exist.

20

Motion Sensing Technology Motion can lead a user through a sequence of actions that are mandatory to complete the tasks. Motion can propel the user experience and directly take into account the actions of the user such as visual feedback, animation or even the imagery. The motion-sensing technology is built into the Pixel 4 and is capable of allowing the basic controls such as silencing alarms or skipping to the next song. Google has implemented these changes in its Pixel 4, and some other phones have also started to adopt these technologies. Here the job of the US designer is to minimize the gap between the user's expectation and what they're perceiving.

Extension of Connected Devices As the craze for smart devices is increasing day by day. For everyday users, these devices can include anything ranging from coffee makers to self-driving cars. Users can link many of these devices together to collect data and perform automated actions. The UX designer can simply create wireframes and send a prototype to participants, gain prompt feedback and quickly make changes.

AR Apps Augmented Reality is emerging as one of the major technologies right now. It allows you to see the real-life up-close waves in the ocean, cats chasing leaves with a digital augmentation replacing it. Apps like Snapchat and Instagram are already using the AR tech and to try out new filters having fun. For UX designers, creating wireframes and highfidelity mockups for these apps will require deeper animation skills utilising prototyping tools with motion technology.

Cloud Computing The evolution in cloud computing has witnessed the rise of serverless computing. It can enable both users and enterprises to run software without installing it, providing stability and security. Cloud computing gets rid of the problem of buying and maintaining hardware. UX designers can share their work through most platforms with cloudbased tools. The cloud encourages and facilitates our need to break out of the shackles of a single workstation.

AI and ML Artificial Intelligence and Machine Learning have already been integrated into the online shopping experience at least the beginning stages of it. ML is the field of study that gives computers the capability to learn without being explicitly and directly programmed. For UX designers and other tech professionals, gathering user data can be complex and ethically. Personalization or customization of preferences before using a service with AI and ML. Take Away In the fast-moving technological landscape, few aspects of UX design will remain unchanged while others will require some adaptation. UX designers will continue to design for specific target audiences, and the focus on designing the most relevant user experience possible is here to stay. These technologies show that the possibilities for UX designers will be immense.

21

Redefining the Digital Space with Holistic and Dynamic Web Services

I

norbital is a full-service digital agency based in

Ÿ

Web Development

Toronto and serving the globe. The company

Ÿ

Custom web development solutions for dynamic website integrations and implementations.

specializes in crafting meaningful solutions for non-

profit and member organizations. All its work is done out

Ÿ

Integration

of its local studio by its expert team of certified

Ÿ

3rd party services integration with RESTful API or custom API for Single-Sign-On and other services

developers and award-winning designers and experienced project managers.

Ÿ

Association Solutions

Inorbital approaches every project with client objectives

Ÿ

Solutions specific for membership, association, and regulatory websites.

in mind and works together with them to reach those goals. Its process is based on the proven six-step

Ÿ

Support & Maintenance

methodology that the company has refined over the

Ÿ

Professional, reliable web maintenance and web

years. This methodology allows Inorbital to be flexible

support services.

enough to accommodate the specific project needs without compromising the structure of the process,

Delivering a Balanced Approach to Functionality,

budget, or timelines.

Design and Usability

Some of the services provided by the company include:

Mission: Inorbital mainly focuses on delighting the

Ÿ

UX & Digital Strategy

clients and their audiences with elegant usable web

Ÿ

Persona research, site audits, strategy analysis, and

solutions for associations, education, non-profits,

IA consulting.

healthcare, public sector organizations.

Ÿ

UI & Web Design

Manifesto- The Vision: The company's visionaries

Ÿ

From Hi-fidelity wireframing, prototyping to Custom

include refining and defining CMS-driven solutions to

Graphics and design.

transform and simplify its clients' digital landscape.

24

Tony Tullio Director Inorbital

25

“The digital landscape is always evolving from one trendy framework to another. Our clients expect the best-in-class solutions that are built for the long term. That means stable and meaningful implementations that are driven by a well-thought-out strategy generated from collaboration, best practice, and testing.”

-Tony Tullio Director Inorbital

26

The Inorbital Difference: The difference that Inorbital

its proven 6 step process for each project, which consists

holds is its balanced approach to functionality, design,

of an evolving iterative approach to web development.

and usability. It always believes in creating a fresh web presence that enables the best environment for

An Experienced Leader with Futuristic Vision

customers' organizations to flourish.

Tony Tullio is the Director of Inorbital. He brings over 20 years of experience planning and directing a dynamic

1. Fantastic Backend: The technology and platform is an

database-driven web presence. Over the years he's been

enterprise DXP (Digital Experience Platform). The

featured in the Globe and Mail, countless industry blogs,

company applies solid principles, specializing in the

and journals. He's also on the board of 2 charitable

Microsoft technology stack using the latest front-end

organizations. His responsibilities at Inorbital include

frameworks, protocols, database, and cloud technology.

implementing new technologies, project planning, and business development. Tony is also pivotal in steering the

2. Turnkey Solutions: Inorbital provides a full range of

firm in its creative direction; hence the 'director' title.

services from strategy to secure hosting to customized support. Its toolkit includes content-managed websites,

Sophisticating UX/UI Services with Advanced Tools

database-enabled web apps, full-featured e-commerce,

Tony presumes that Inorbital has developed a proven

event registration micro-sites, or a website dedicated to

process that has evolved over the years to include a mix

intranets, associations & member management.

of the best industry tools and platforms to craft leading UX/UI solutions. Inorbital starts every project with a

3. Expertise and Reputation: Significant related

strategy workshop where it works with the stakeholders

experience. 20 years of accumulating a great catalog of

to define user personas that are used in combination

projects, learning, and applying that knowledge along the

with analytics and goals to drive the site architecture.

way.

This strategy also leads to a content plan and creative brief. The company's tool kit includes Adobe XD to

4. The Team: The company's team is made up of a mix of

prepare and present the site map and project wireframes

skills from front-end designers to back-end engineers.

that then lead to high-fidelity mock-ups. XD is the design

The Inorbital team has been helping steer organizations

tool of choice as it offers the designers the ability to

to not only meet their web presence goals and objectives

efficiently create the UX/UI assets with the added

but exceed them with a hands-on in-house approach.

collaboration toolset for other team members and clients to collaborate and document feedback all in a slick

5. Usability for all: Through careful planning and testing

easy to use cloud service. It also produces a neat export

with clients' team, along with the Inorbital team, the

file for the developers to use for the build.

design will focus on the end-user goals and the

Inorbital also has a custom Client Dashboard to

organizational goals by implementing menus with

document the project assets and status, says Tony. He

natural language, improved dialogue, and

adds that for many years, the company has been using its

personalization resulting in improved channels of

custom dashboard for its clients to get an easy snapshot

interaction and communication from website to user.

of the project deliverables along with a collection of

This is called “Admin-ability”.

project assets. The members of the company thought of having a better tool out there to do this than the old

6. Solid Process with Proven Methodology: The process

custom dashboard and this led to scouring the internet

is a hybrid waterfall-agile approach. The company uses 27

for online tools that claim to be client dashboards for web

content for websites and applications, a DXP combines

design firms, but none met their standards. This

c o n t e n t m a n a g e m e n t w i t h d i g i t a l m a r ke t i n g

encouraged them to design their own, clean and simple

capabilities and digital commerce. It helps to deliver

client dashboard exclusive to their customers. The new

consistent and perfectly personalized digital

client dashboard consists of a landing page that displays

experiences across all channels and devices to boost the

the timeline of the project and recent files that are being

results.

updated on the main page. The files added will also

Finally, the 6 step process of the company along with its

indicate status as well as presentation date.

toolkit has been refined and adjusted over time to always

Tony claims that the company, especially, the members,

improve, reveals Tony. By involving clients throughout

are always looking for ways to make the project

the process and engaging in constant feedback, Inorbital

experience better. This advancement helps to have a

is targeting the same success limiting surprises and

point of reference for Inorbital's project files as well as

complications. The work plan has this iterative approach

makes it easier to locate and track the project files

baked in and sharing JIRA with clients provides an even

without having to dig through emails.

more transparent flow which the clients love.

Another important tool in the UX/UI arsenal is the backend CMS that provides a functionally rich solution

Documenting Project Insights for Better Experience

out of the box. Tony highlights that the company

and Learning

leverages Xperience by Kentico DXP (Digital Experience

Tony states that Inorbital thrives in an open and sharing

Platform), which is a fully integrated solution within a

world. “Borders are shrinking as technology and the

single tool, evolving from a content management system

economy is the catalyst and the vessel for global

(CMS). While a CMS helps with managing and delivering

advancements in our industry. That being said, Inorbital

28

clients are mostly in Canada with some pretty significant

fantastic partners in the process, helping us deliver on

clients on the other side of the world,” he adds. Inorbital

schedule and budget, with a high-quality result that will

contributes to this sharing ecosystem by openly

help us move our business forward. They made working

documenting project insights through case studies and

on the website under very tight deadlines a streamlined

contributing to industry blogs. The team routinely writes

and easy process. The solution was incredibly fast and

about failures and successes and posts them on the

simple to use, and with Inorbital's development

website and guest blog on industry platforms on topics

expertise, it provided the features and performance we

from strategy, design trends, and accessibility for people

needed on both the front and back end. We are thrilled

with disabilities. Accessibility has become a key design

with the final site.”

consideration in Canada and Inorbital has been leading the charge by designing and coding accessible websites

Exclusive Partnership as a Catalyst to Innovation

well before the legislation came into being.

Inorbital has been a Kentico solution partner since 2009.

As an expert solution provider, the company can truly

Remarkable Instances and Valuable Feedbacks

leverage the full extent of the enterprise-class DXP

According to Tony, recent brands that rely on Inorbital

(Digital Experience Platform) to provide functional

include Dietitians of Canada, Halton, QuestMortage,

solutions based on the UX/UI crafted by the design team,

LBDO, CPSO, QATAR Airways, Canada Mental Health

mentions Tony.

Association, etc.

He adds that the company has successfully developed

Paving the Way for a Better Community in the Future

160 Kentico Websites and 29 sites of the month. It has

Tony says that Inorbital is constantly micro-evolving

achieved certifications such as Microsoft Azure

while focused on its core service offering and industry

C o m p e t e n c y, D e v e l o p m e n t a n d I n t e g r a t i o n

sectors. Design is moving towards more flexible UX/UI

Competency, Online Marketing Competency, and

systems to allow more control to marketers and content

Intranet Competency.

editors. This is the core of what the company has been

Robin Dube, Director, Strategic Marketing at BDO Debt

offering its clients since the beginning; only tools and

Solutions expresses his thrilling experience of working

design frameworks are now supporting this approach.

with Inorbital. He says, “For BDO Debt Solutions, a

The future for Inorbital is to take on more projects for

website relaunch was a critical next step for our

good that ultimately make an impact on society and

business: a modern, mobile-friendly website, optimized

those in need. These projects for charities and nonprofits

for conversion was a must. Working with Inorbital

are a way the team can feel great that what they are doing

helped us achieve these goals and more. The team at

is meaningful and important and contributes to a better

Inorbital worked with us from design to launch, and were

community.

29

Trailblazing AI Innovations to Enable Digital Transformation

C

loudstrats is a well-known global solutions and

around the globe. In addition to his primary business

managed services company based out of New

pursuits, he also loves to help tech and gaming start-ups.

York focused on helping customers innovate

their digital transformation journey with advanced

Delivering Exceptional Solutions Post-Pandemic

technologies such as Automation, Analytics, and

AI is just one of the few technology developments that

Artificial Intelligence. They enable cloud, optimize

Piyus believes will transform industry and organizations.

cybersecurity, and implement DevSecOps practices for

One such example is when the COVID -19 outbreak

their customers. They also provide enterprise solutions

disrupted several businesses, Cloudstrats joined hands

such as SAMAI, Automata, Narad and Infinity to analyze,

for COVID management by developing NARAD, its

mitigate, and remediate technology challenges

COVID-19 data management and analytics solution that

efficiently and effectively.

brought together relevant data which assisted users to interpret them through its intuitive and interactive

A Multi-Faceted Leader

visualization tools. It helped to optimize the

Piyus Kanti is a tech entrepreneur, solutions architect,

management of COVID-19 patients through digitization,

and investor. He is also the founder of Powai Valley

automation of current processes and advanced

Ventures, a tech start-up accelerator. He has also led

prescriptive and predictive analytics.

technology and information security management with eClerx, a global financial and analytical services

The Three Pillars of Offerings

company. Piyus has been also involved with various

In an era where agility, security and an integrated

international consulting and solution architecture

approach towards business operations have become

assignments with several Fortune 500 companies

paramount for ease of business and efficiencies,

30

Piyus Kanti Founder Cloudstrats

31

Arti icial Intelligence is altering the IT industry and dynamically changing the way companies work. It is growing crucial for society, economy, and governance. The increasing adoption of AI into intrinsic aspects of life is making business take informed decisions and improve ef iciency.

- Piyus Kanti Founder Cloudstrats

32

organizations are looking at partners who can offer

record of accomplishment, and Piyus believes that this is

unmatched cloud-based automated solutions to

one of the biggest challenges.

enhance business results. They are looking at optimizing

“The industry and leaders yearn for certainty and with a

their investments and workforce to focus more on their

lot of development in big data technologies there can still

core business areas. Catering to this need, Cloudstrats

be a step into the unknown. Removing departmental

helps clients automate and streamline business

silos is one of the most important tasks that an AI leader

processes and thus boost their business outcomes with

must complete before value in one's team can be

watertight security and enhanced visibility of the

achieved. Interdepartmental flow is one major mission to

operations. Discovery of tailored solutions, advisory, and

be accomplished” remarks Piyus.

managed services are the three pillars of Cloudstrats' offerings.

Words of Wisdom for the Young Leaders In the journey of immersion of AI, Piyus suggests the

Disruption Tech to Increase Market Traction

young leaders to not shift their focus from the criticality

Piyus always makes sure that Cloudstrats is on the right

of cybersecurity. “In a rapidly changing realm with many

track of using disruptive tech. Piyus states “Cloud

entities having advanced computing capabilities, there

computing has been witnessing increasing market

needs to be serious thought dedicated to cybersecurity”

traction within major geographies across the globe. In

believes Piyus.

India, the market for cloud-based data services is

He further adds that the core capability will be to make

currently in a growing phase due to rising adoption in

sense out of complex data, better than everyone around.

large business setups as well as small and medium-sized enterprises (SMEs) as they continue their digital

A Future Filled with Goals and Possibilities

transformation journey. When it comes to enterprise

Talking about the future, Piyus says “Artificial

cloud computing, it is a complete solution for varied

Intelligence is altering the IT industry and dynamically

organizations and companies that enable applications

changing the way companies work. It is growing crucial

and services to be delivered as a service. All the

for society, economy, and governance. The increasing

computing resources can be delivered rapidly to end

adoption of AI into intrinsic aspects of life is making

users as per their business requirements”. So, keeping all

business take informed decisions and improve efficiency

this in mind, Piyus says that the main benefit of Cloud is

at the same time, though, these developments raise

that it can be scaled up or down easily, where users can

important policy, regulatory, and ethical issues. It is a

acquire all those resources that they are looking for and

journey to leverage the technology and safeguard from

need to pay only for what they are using.

any potential risk”.

As initial adopters with developed expertise, Cloudstrats

Upholding a Company with Leadership Skills

is excited about the possibilities. Piyus asserts that

Piyus considers that AI/Big Data/Machine Learning to be

customers can now leverage technology to increase

the areas of work in which there are so many mysteries

productivity and be ready for the future and the

about real-world results, where there is so much to

company will be partnering with them at every step of

ingest and discover, that one needs a certain level of

the journey.

'courage to be involved period-- to invest one's time and money in it. For many companies, given the younger workforce and new learning, there is still a lack of a

33

Leveraging Articial Intelligence to Solve UI/UX Design Issues in 2021

U

I/UX design is totally

of a brand. Mobile applications as

audience interaction with a

based on user research

well as websites need responsive

mobile application or a web page

insights to create the

and great web design to function

while UI (user interface) is

user interface efficiently. There is

efficiently and smoothly for the

focused on visual navigation.

a huge scope for UI/UX design

target users. User satisfaction is

The emergence of multiple

across the world in the recent

highly crucial in this field--- the

cutting-edge technologies such

few years while having a strong

UI/UX development can make it

as artificial intelligence is

understanding of the target

or break it for a brand. UX (user

creating a dramatic shift in

audience or users and products

experience) looks after the

multiple industries across the

36

world. It has been integrated into

leverage artificial intelligence to

their digital experiences.

UI/UX design domain as well.

generate key components in code

UI/UX designers have started

Artificial intelligence is one of the

from a design or vice-versa. This

utilizing artificial intelligence to

key elements for the growth of

usually takes a longer period of

make user-centric websites and

this field by controlling a

time to complete for a designer.

mobile applications with a real-

successful website for a long run.

But, artificial intelligence solves

time data that can quickly satisfy

It is said that artificial intelligence

this UI/UX design issue and takes

users. It tends to offer creative

is the future of design as well as

much lesser time to finish the

insights, dynamic testing, hyper-

technology in Industry 4.0. The

entire process without any error

personalization, and intimate

cutting-edge technology has

or fault.

engagement to boost the

already created its mark and a

Multiple companies build design

relationship between a brand and

huge transformative wave in the

principles with artificial

a user. It helps designers with

UI/UX design field. Professional

intelligence-based assistant to

automatic and quick responses to

designers have started leveraging

create any user-friendly website

a wide range of requests from

artificial intelligence and its

or application. There are

different clients.

generator to design websites and

different AI-based solution tools

One of the important UI/UX

applications as well as analyse

to solve UI/UX design issues such

design issues is not gaining a

user preferences to meet user

as perfect style, colour,

strong understanding of creating

satisfaction.

navigation change, and many

websites for localization of global

Leveraging artificial intelligence

more. Manually, it is tough for

markets. Artificial intelligence

can solve multiple UI/UX design

managing a website in a time-

enables recreating of English

issues efficiently and effectively

consuming process. But

language experience for the

without any potential error. It can

leveraging artificial intelligence

target audience in different local

reduce multiple tasks of

has solved this key issue and

languages. Leveraging artificial

professional designers to

automation helps to fast-forward

intelligence can solve language-

complete web design faster than

the process of designing a perfect

related activities efficiently for

the usual pace. Adobe Experience

profit-yielding website for a

the glocalization.

Cloud has launched AI-driven UI

company.

Thus, it can be said that artificial

technology to identify UI/UX

Artificial intelligence is known for

intelligence has not taken away

design sketches and covert to

solving another UI/UX design

job opportunities of UI/UX

code in real-time. Designers can

issue--- ensuring compliance.

designers in 2021. On the other

focus on creativity and

Different companies have

hand, artificial intelligence has

customization work through

embraced augmented

solved multiple UI/UX design

artificial intelligence and machine

intelligence-based machine

issues to create a plethora of

learning algorithms.

learning systems to enhance

opportunities for designers

Artificial intelligence is popular

compliance processes efficiently.

across the world. AI has

for reducing rigorous, mundane,

It helps to scan websites as well

strengthened the relationship

and repetitive workloads. UI/UX

as analyzes some important

between users-designers-brands

designers also experience the

marketing content for combating

on a whole new level.

same issue with time consuming

compliance risk issues. It helps

processes. Thus, designers can

both designers and users with 37

A Passionate AI Researcher Driving Innovation in the Industry with Disruptive Tech

S

rikanth Markonda is the Founder and CEO of

product named “Enigma”, intending to deliver Artificial

Lorgan Pty Ltd, an innovative Australia-based

Intelligence and IoT projects with utmost accuracy and

artificial intelligence and IoT organization.

unlimited scalability in considerable less time than it

Srikanth has a global experience of working in India, USA,

would take most organizations to even deliver a proof of

Europe, and is currently based out of Australia. He holds

concept.

a master's in technology from IIT and also a certification from MIT in artificial intelligence. Srikanth has extensive

Experiences that Helped the Journey Successful

prior technology executive experience which over the

“To have the power of data at your fingertips is one thing.

years he gained by working with iconic organizations like

However, knowing how it should be used is not always

Emagine, Infosys, Verizon, Wipro, and TCS.

straightforward” says Srikanth. He has experienced the

“Everyone knew that data is a very powerful tool to

fact that most companies are unable to wrap their heads

understand and predict the behaviour of an individual or

around how data can help them develop a sustainable

an entity, however, data stored or streamed on servers

competitive advantage. To achieve this, Srikanth

may not solely represent 100% of an individual's

identified a strong need for an innovative solution, and

behaviour. Think of a tool that can integrate the

combined with a different kind of technology, he knew it

parasympathetic behaviour of an individual and their

wouldn't be easy and would take a different kind of

associated transactional data to analyse the 360 degrees

company to build it.

of behavioural patterns. This is exactly what the core of

“It is for this reason why Lorgan was founded and built its

Lorgan's ground-breaking Enigma platform is all about”,

unique Enigma platform. To our knowledge, there is no

said Srikanth.

single behavioural science-driven solution that is

Srikanth has started a revolution by architecting the

industry agnostic, use case agnostic, low-code, and

38

Srikanth Markonda Founder and CEO Lorgan Pty Ltd

39

One cannot predict certain futuristic behavioural patterns just by using existing data sitting in Big Data Lakes. It is why we created our Enigma platform as a fusion of an individual's behaviour generated by analysing the data and the behaviour elicited by analysing the parasympathetic behaviour (or emotions) of the individual.

- Srikanth Markonda Founder and CEO Lorgan Pty Ltd

40

Sadiq Maniyar

Dr. Abhishek Singh

Head of Engineering

Head of Business Value Management

configurable for onboarding any AI and/or IoT use case

data science with a dynamic end-user interface that is

within a fraction of time and cost needed to invest and

embedded with rich exploratory self-service data

develop a complete AI / IoT solution.”

analysis capabilities. Whatever their role, each Lorganian combines an uncompromising engineering

A Team that Focuses on Execution with Excellence

and science mindset with an unwavering focus on

“The primal challenge, as the Founder of Lorgan, was

execution with excellence.

assembling a passionate team with a strong personal vision and specialist skillset in the areas of strategy,

Disruption Tech and Leadership that Change Dynamics

innovation, and execution capabilities covering both

As an artificial intelligence aficionado, Srikanth

business and technology,” said Srikanth. In addition to

believes that one should always keep an eye on

this, another most important factor he considered while

innovative ways of finding solutions to most problems

selecting his team was strong fitment to the company's

faced in the industry. For this reason, it is crucial to keep

culture.

identifying the problems AI can easily solve and see how

This is why Srikanth onboarded specialist technologist,

products and solutions can be implemented for the same.

Sadiq Maniyar as Lorgan's Head of Engineering, and

“Artificial intelligence encompasses machine learning,

value management specialist Dr Abhishek Singh as Head

natural language processing, and robotics. Leaders will

of Business Value Management.

need to understand and have conversations to make

Both Sadiq Maniyar and Dr Abhishek Singh lead their

conformed decisions about the technology choices they

functions with their teams that combine real-world

make. The ability to understand what technology can

expertise in big data processing, fast data processing,

offer an organization is crucial, and leaders must

41

continuously embrace new tools and technologies” he

and start thinking about adjacent worlds of execution

further adds.

models to simplify their day-to-day business. E.g., one of

According to Srikanth, leaders and AI scientists must

its clients using Lorgan's platform in the energy and

work together to identify and mitigate the issues

utilities industry sees an exorbitant value by onboarding

a s s o c i a t e d w i t h “e t h i c a l A I ” a n d w o r k o n i t s

the platform for a fraction of the cost when compared to

implementation eliminating bias surrounding this

their return on investment. Lorgan's other clients in the

technology and preventing souring outcomes before an

Telecommunications, Financial Services, Retail, and

enterprise-level adoption. The first step in this direction

Healthcare sector have implemented their solution

entails a move towards implementing a robust ethical AI

using the Enigma platform within a few weeks after

framework while training and validating the machine

deciding to start the project. Customers say, “the beauty

learning algorithms. If leaders are not enforcing these

of the Enigma platform lies in its ease of onboarding,

best practices, organizations will suffer from poorly

personalized, and time-sensitive machine learning based

implemented algorithms.

decisioning”.

Building the Courage to Face Uncertainties

The Human-Machine Combo to Leverage Success

In his experience, Srikanth has met with many global

AI technologies are extremely useful to optimize

executives and his common observation was that each

operational costs, increase efficiencies, grow revenues,

one of them tried coming out of their legacy way of

improve customer experience, detect anomalies,

running their businesses.

prevent machinery failures, etc., however, in Srikanth's

“Artificial intelligence is one of the key areas of focus for

experience, AI does not deliver the best results on its

the leadership team in various dimensions that include a)

own. He stresses that one will always achieve the best

increasing revenues, b) reducing risks, c) mitigating

results only when humans and machines work together.

fraud, d) preventing potential machinery failures, and e)

“Artificial intelligence has seen rapid adoption by

understanding the end customer's behaviour” says

businesses in the last few years and is no longer a

Srikanth.

concept. The extent of use of AI is continuously

“Lorgan firmly believes that developments around big

expanding, and it's changing the way almost every

data in recent years are only the tip of the iceberg.

business is operating” remarks Srikanth.

Leaders must therefore have the courage to face the uncertainties, be ready to fail, and learn, and be ready to

Words of Wisdom to the Emerging Leaders

make a shift change when a situation demands a new

Srikanth's advice to the emerging leaders in the AI space

strategy” he claims.

is to set an ambitious vision, strategy, and achievable goals, and make sure you understand and evaluate how

Understanding Articulated and Unarticulated Needs

the business world will respond to your evolving thought

Srikanth strongly believes in innovation that involves a

process and try to be disruptive wherever possible.

deep level of understanding of both the articulated (explicitly stated) and unarticulated needs of existing and potential consumers/customers.

Enigma platform is created by carefully considering these facts in mind. Lorgan's targeted organizations are those who are looking outside their historical business

42

Empowering Businesses to Attain Excellence with Customized Design Solutions

E

xperion Technologies is a digital product

Experion has launched multiple digital products, most

engineering and IT services company that has

notably, FieldMax and xPort® by leveraging disruptive

over 15 years of expertise in creating future-

digital technologies. The company won several awards

adaptive IT solutions. It has served more than 330

and industry recognition in recent years. More

customers worldwide, including some of the world's

importantly, the team has gained valuable market

largest organizations and the sharpest and fastest-

experience working with futuristic technology solutions

growing early-stage companies. Experion originated as a

alongside established technology global giants like

digital product company and was born out of that

Samsung and Oracle.

experience and learning. The company has relied on its

The services offered by Experion include enterprise

product engineering DNA to build path-breaking

software solutions, product engineering services, digital

innovations and business results.

transformation services, the start-up lab, data and

At Experion, the core team has established that building

analytics, experience and design services, and testing

business-critical digital products, sometimes for

services. It works across industries including

unchartered markets, requires a deep understanding of

infrastructure and mobility, retail & e-commerce,

the opportunity, the market, and the business model. It

healthcare & life sciences, banking, financial services &

requires innovative, agile ways of working, comfort in

insurance, and education.

working with ambiguities, and a product development

Experion is a 100% digitally focused company that wants

mindset. This understanding has led to delivering

to bring in the best possible transformational outcomes

unparalleled business value to customers--- their

in the focused domains. The razor-sharp focus on niche

success is the company's ultimate goal.

areas like behavioral health and intelligent mobility has

44

Binu Jacob MD and CEO Experion Technologies

45

Experion gives its people the autonomy to practice and express novel ideas and also provides the right environment to experiment with them. The team propagates creative con idence, the quality that human-centered designers rely on when it comes to making leaps, trusting their intuition, and chasing solutions that they haven't totally igured out yet.

- Binu Jacob MD and CEO Experion Technologies

46

been an added advantage. As a result, despite the

well as growing early-stage software product

pandemic and the ensuing economic turmoil, Experion

companies.

has grown steadily at a rate of 40% YoY.

In 2006, it was Binu who took ownership of Experion.

Soon after, in 2008, as the world reeled under the impact

The Success Story in a Nutshell

of the Global Financial Crisis, he looked beyond the

In 2006, a small EU-based offshore services company

immediate crisis and sensed an opportunity to steer the

was taken over by the MD and CEO, Binu Jacob, and re-

business towards emerging disruptive technologies.

christened Experion Technologies. With his eye on the

Throughout his journey as an entrepreneur, Binu showed

world gearing towards adopting disruptive technologies,

the grit and perseverance required of a true leader,

he steered the company towards becoming a trusted

taking his team from a local presence to a global

partner for enterprises and startups alike. By 2009,

playground. It is his agility coupled with a sharp vision

Experion was already on the journey towards becoming a

that has brought him consistent success and accolades.

trusted digital transformation enabler. From 2010 to

Under Binu's leadership, Experion has set its sights

2019, Experion broadened its market to include the US,

higher than ever before. The company aspires to be

Australia, Europe, and the Middle East, focusing on

recognized globally for “Exceptional Digital Product

globalizing its operations.

Engineering Expertise” where it began its journey and

During this timeframe, Experion's headcount rose to

the core of its DNA.

over 500 dedicated professionals, developing and delivering innovative digital solutions to more than 250

Leveraging 'Human-Centric Design' for a Better

customers across the globe. Deloitte ranked the

Approach

company among the 500 fastest-growing in the APAC

Binu says that human-centered design is a vital mindset

region in 2016 and among the 50 fastest-growing

in the design process where every stage in the product

software companies in India for the year 2017. This is in

development lifecycle is based on human-centered

addition to having been listed among the top 25 Retail IT

design principles. The best and latest tools from the

providers globally by the Singapore-based APAC CIO

industry are thoroughly evaluated and chosen from the

Outlook.

arsenal to encourage open collaboration and co-

The past year has also been crucial in building critical

creation. He adds that the outcome is improved

mass as a company, and Experion just crossed the 1000

customer engagement as the end users' needs are met

employee mark. In addition, Experion has definite plans

and validated to reduce risks and also to ensure the right

to expand its workforce across its centers in Bangalore,

design decisions are made at every stage in the process

Trivandrum, and Cochin by over 600 engineers this

to provide the maximum value to the customer.

financial year.

One thing that separates Experion from other organizations is that the team strives for extreme

A Strategic Leader with Futuristic Insights

customer engagement, claims Binu. It has a culture of

Binu Jacob is the MD and CEO of Experion Technologies.

taking ownership of work and trying to foster

He has over 25 years of experience in various executive

relationships with clients as trusted partners. The

leadership roles in the Indian Air Force as well as

management encourages teams to drive exceptional

executive management roles in various software

customer engagement and try to dive deep into the

companies. He has a track record of building successful

actual needs and challenges that clients are facing and

business lines around enterprise software products as

provide a solution customized to their specific

47

challenges.

user's experience foremost in their minds. This is a

Because of the strong presence of different verticals

learning ground where they can experiment, play, and

within Experion and a dedicated design team made up of

hone their skills, turning each of them into a designer par

individuals with a lot of diverse backgrounds, it has the

excellence.

luxury of being able to deliver a design-centric mission to

Binu claims that the company tries to expose employees

create better products for customers, clients, and users.

to a wide range of industries, tools, and verticals and they

Binu presumes that the tools include Affinity Designer,

work on different projects which allow them to build UI

InVision, Sketch, Miro, and Figma. Designers are

/UX skills across a wide range of real-world situations.

certified in Human-Computer Interaction (HCI), User-

The design team leads all activities of one of the state-

Centered Design (UCD) and Human Factors Certified

level design communities (IxDF Kerala).

Usability Analyst (CUA).

Bestowing Business Practices through Creative Solving Real-World Problems in an Innovative Way

Freedom

Binu mentions that design thinking is not exclusive to

At Experion Design, the team nurtures and develops

designers, all great innovators in literature, art, music,

curiosity, has the freedom to experiment, and therefore,

science, engineering, and business have practiced it

the freedom to fail, because experimentation is about

because design work processes help to systematically

moving into unknown territory- it is a freedom to

extract, teach, learn and apply human-centered

explore, venture, experiment, iterate, and succeed,

techniques to solve problems in a creative and innovative

reveals Binu.

way in designs, businesses, countries, and lives, and

Binu addresses that Experion provides its people with

that's what makes it so special about Experion

the autonomy to practice and express novel ideas and

Technologies.

also provides the right environment to experiment with

According to Binu, design is full of decisions about users

them. The team propagates creative confidence, the

which means one needs to understand the unique needs

quality that human-centered designers rely on when it

of users for design choices to be meaningful. The

comes to making leaps, trusting their intuition, and

inclusive design puts the focus on bringing users back

chasing solutions that they haven't totally figured out

into the design process. Ultimately, the goal of inclusive

yet. It believes that designers can and will come up with

design is to meet user needs and provide product

creative solutions to big problems and that all it takes is

solutions that are scalable and sustainable. He highlights

rolling up their sleeves and diving in. This motivates

that at Experion, accessibility in design is prioritized very

everyone to try to express ideas to execute their day-to-

highly. Binu appreciates that the design team works

day tasks. Thus, Experion as a company progresses by

relentlessly to ensure that the products being developed

giving people this creative freedom.

are not just profitable to the customer and meet their

It has moved beyond the customer-vendor relationship

expectations, but will actually result in a seamless

to turn into a partner, fighting alongside customers to

experience for any user--- the only true way to ensure

make their business succeed through customizable,

success.

personalized, and memorable digital customer

Both design thinking principles and inclusive design

experiences.

principles are celebrated and focused on at Experion.

Binu states that Experion has partnered with Mixpanel, a

Designers have the freedom to get as creative as they

business analytics service company, to improve user

want while applying these principles, keeping the end

experience. The design team at Experion doesn't work in

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a bubble, from the beginning of every digital product

spirit for our goals.”- Founder, Health Services

engineering engagement, the engineering and design

Platform, Atlanta, Georgia

teams work together to create a solution that speaks

Ÿ

“They are more than willing to go the extra mile to

directly to the customer's needs. The human-centered

make our partnership work.” - VP Information

design mindset in every engagement has been key to

Technology, Pharmaceutical Company, Houston,

success as a company and has kept both engineering and

Texas

design teams innovative in their approaches.

Ÿ

"The team has accomplished what other developers thought would be difficult." - Global Manager, Global Foundry Products Manufacturer, Columbus, Ohio

A Satisfied Clientele: Showcasing Customer Fulfilment Inc. magazine recently revealed that Experion

Ÿ

“They deliver on their promises and have a great

Technologies USA has appeared on the Inc. 5000

business acumen for fast-paced product

Fastest-Growing Private Companies listing for the

development.” - CEO, Hospitality Technology

fourth year in a row, exclaims Binu. In addition, Experion

Company, Dallas, Texas

was also featured in the “2021 Fastest-Growing

Ÿ

“They made the product we wanted, and they made it

Regional Companies” list as one of the Top 100 fastest-

even better than we'd imagined.” - Support Analyst,

growing companies in the Texas region for the second

Scheduling Software Company, Tulsa, Oklahoma

consecutive year. Adding to its growing list of accolades, Experion has been recognized as one of The Economic

Disruptive Technologies as a Trigger to Future Growth

Times Most Promising Brands for 2021. Additionally,

Binu opines that major industries and startups are now

The Manifest, a business resource platform designed to

using digital transformation by leveraging modern

help users learn more about the IT, marketing, and

technologies and developing capabilities. It helps to

business services industries, recognized Experion

enable them not only to free employees from menial

Technologies as India's most recommended Data and

repetitive tasks and foster innovative thinking but also to

Analytics Company for 2021. In December 2021,

predict customer needs and continuously stay ahead of

Experion Technologies was also recognized as Great

changing customer desires.

Place to Work-Certified.

He adds that the future will have multiple opportunities

Binu expresses that Experion has over 50 reviews on

in the Internet of Things (IoT), Artificial Intelligence &

Clutch, a B2B research, ratings, and reviews site that

Machine Learning, SaaS (Software-as-a-Service), and

identifies leading IT and marketing service providers and

Cybersecurity (concerns on privacy/data breaches).

software. Clutch evaluates companies based on over a

According to Binu, the entire organization orbits around

dozen quantitative and qualitative factors, including

digital technologies and humanizing experiences. The

client reviews, company experience, client list, industry

products and services are user-centered, making the end

recognition, and market presence. Experion has gained a

user's lives easy by providing usable, intuitive solutions

solid 4.0 out of 5-star rating.

to complex workflows. These high-quality solutions, which become key growth drivers for customers'

Some of the testimonials that made the company

businesses and provide greater outcomes will remain the

particularly proud include:

keystone to success.

Ÿ

“They captured our vision with their passion and

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