1
TABLE OF CONTENTS pg. 03
BOOMBOX
pg. 11
ALL ACCESS
pg. 29
PLUS
pg. 42
VIDEOS
pg. 56
IN CONCERT
pg. 68
IN STUDIO
2
THE BOOMBOX BRAND CONCEPT: RICOCHET On Boombox we show how music and individual personalities bounce off one another creating an energy the grows and feeds each other. Sonic abstract graphic shapes contain textures, patterns, drawings and photographics element reflecting the teens lifestyle inspired by music. This collision of energy is the essence of Boombox.
3
THE BOOMBOX BRAND
Music block
4
01
02
03
04
05
ALL ACCESS
PLUS
VIDEOS
IN STUDIO
IN CONCERT
Behind the scenes
Band showcase
Music Videos
Studio Performances
Concerts
OVERVIEW BRAND LOGOS MAIN BLOCK LOGO
PORTAL The O exists as a portal into the Boombox world
SHOW PACKAGE LOGOS An icon is attributed to each Boobmbox package, capturing the essence of each block.
5
01
02
03
KEYHOLE Boombox All Access unlocks the behind-the-scenes world of your favorite bands.
PLUS Boombox Plus gives us unique details and information about your favorite artists.
PLAY BUTTON Boombox Video presses the play button on your favorite music videos.
04
05
MICROPHONE Boombox In Studio showcases musicians in intimate studio performances.
ROCK HAND Boombox In Concert brings us right into frenzy and enegry of a live concert. So throw your rock hands up in the air!
LOGO LOGO COLOR
PALETTE
RGB 73-47-146 CMYK 89-100-00-00 PANTONE 267C
LOGO BLACK & WHITE
6
RGB 243-229-228 CMYK 03-09-06-00 PANTONE 9061C
RGB 255-255-255 CMYK 00-00-00-00 PANTONE
LOGO PROPORTIONS
Sub-Brand Box Sub-Brand Type
Box around Boombox slightly askew at an angle of 2째
7
LOGO DOs & DON’Ts DO
DO
DON’T
Rotate the logo at angles varying from 0° to 10°
Incorporate Sub-Brands into the logo box witht he appropriate proportions
Don’t make Sub-Brand text larger than boombox
10°
DON’T Go beyond 10°
20°
8
DON’T
DON’T
Don’t make Sub-Brand Box a different color
Don’t sepparate subrand box from logo box
LOGO TYPOGRAPHY Type used above the logo is justified to the width of Boombox
Type used above the logo is slightly behind by the logo
MĂ S ADELANTE
LMFAO
Type used beneath the logo is justfied left.
It always lines up with Boombox.
PARTY ROCK TOMORROW NIGHT
9
Type used beneath the logo slightly overlaps the logo
10
OVERVIEW All Access gives us a behind the scene look of the exclusive world musicians live in everyday. A frenetic trail of grafitti opens doors, knocks over instruments, and activates a secret rooftop rehearsal space. The overwhelming graffiti shows us the chaotic journey artists take while leaving their mark wherever they go.
11
LOGO LOGO COLOR
PALETTE
RGB 237-23-79 CMYK 0-100-62-0 PANTONE 199C
LOGO BLACK & WHITE
12
RGB 82-46-145 CMYK 85-100-00-00 PANTONE 268C
RGB 255-255-255 CMYK 00-00-00-00 PANTONE
LOGO PROPORTIONS
Curve tailored to type
Box around Boombox slightly askew at an angle of 2째
13
LOGO TYPOGRAPHY Type used above the logo is justified to the width of Boombox
Type used above the logo is slightly behind by the logo
MĂ S ADELANTE
LMFAO
Type used beneath the logo is justfied left.
It always lines up with Boombox.
PARTY ROCK TOMORROW NIGHT
14
Type used beneath the logo slightly overlaps the logo
LOGO SAMPLE TEXTURES 01
02
03
15
LOGO DOs & DON’Ts DO
DO
DON’T
Rotate the logo at angles varying from 0° to 10°
Add sublte textures
Use colors beyond those provided in the palette
10°
DON’T Go beyond 10°
20°
16
DON’T
DON’T
Use intrusive textures
Outline
GRAPHIC ELEMENTS GRAFFITI TRAIL 01 TRAIL
17
GRAPHIC ELEMENTS SELECT ICONS 01
02
03
GUITAR
CROWN
MICROPHONE
04
05
06
BOLT
ARROW
TRIANGLE
07
08
09
CLOUD
HOLE
CIRCLE
10
11
12
COWBELL
DOTS
KEYBOARD
MORE VECTOR ELEMENTS IN PACKAGE 18
GRAPHIC ELEMENTS 3D ELEMENTS
19
01
02
BOOMBOX
SPEAKERS
03
04
KEYBOARDS
DRUMS
GRAPHIC ELEMENTS ENVIRONMENTS
20
01
02
ROOF TOP
WAREHOUSE
COMPOSITIONS 01
21
02
APPLICATION ON AIR: OPEN
22
01
02
03
04
05
06
APPLICATION ON AIR CLOSE
23
01
02
BUMPER
MENU
APPLICATION PRINT 01
02
BILLBOARD
T-SHIRT
01 TRAIL
24
APPLICATION WEB / MOBILE
25
01
02
PHONE APP
WEB BANNER
01
01
TRAIL
TRAIL
APPLICATION EVENT 01 CONCERT TICKET
02 CONCERT BANNER
26
01
01
TRAIL
TRAIL
27
OVERVIEW Boombox Plus reveals more about our favorite artist through the unique lens of the teenage music lover. Fully connected to knowledge and friends in the digital age this is a savvy citizen who knows how to find what they want and they can find it on Boombox Plus.
28
LOGO LOGO COLOR
PALETTE
RGB 183-5-127 CMYK 60-100-00-00 PANTONE 247C
LOGO BLACK & WHITE
29
RGB 217-238-233 CMYK 14-00-09-00 PANTONE 573C
RGB 255-255-255 CMYK 00-00-00-00
LOGO PROPORTIONS
Box around Boombox slightly askew at an angle of 2째
30
LOGO TYPOGRAPHY Type used above the logo is justified to the width of Boombox Type used above the logo is slightly behind by the logo
MĂ S ADELANTE
LMFAO
Type used beneath the logo is justfied left.
It always lines up with Boombox.
PARTY ROCK TOMORROW NIGHT
31
Type used beneath the logo slightly overlaps the logo
LOGO SAMPLE TEXTURES 01
02
03
32
LOGO DOs & DON’Ts DO
DO
DON’T
Rotate the logo at angles varying from 0° to 10°
Add sublte textures
Use colors beyond those provided in the palette
10°
DON’T Go beyond 10°
20°
33
DON’T
DON’T
Add intrusive textures
Outline
GRAPHIC ELEMENTS ICONS
34
01
02
03
PLUS 01
X
PLUS 02
04
05
06
FIN
HEART
ARROW 02
07
08
09
DOTS
HEXAGON
ABSTRACT
GRAPHIC ELEMENTS TEXTURES 01
35
02
APPLICATION ON AIR: OPEN
36
01
02
03
04
05
06
APPLICATION PRINT
37
01
02
BILLBOARD
DVD
APPLICATION WEB / MOBILE
38
01
02
PHONE APP
WEB BANNER
39
OVERVIEW FEEDBACK We don’t just watch or listen to music videos, we become part of them. Feedback and distortion from the latest hits invade our world as we transform the teens. A chain reaction sets in through the different teens and the music inside them becomes visible to the eye.
40
LOGO ELEMENTS LOGO COLOR
PALETTE
RGB 141-198-63 CMYK 50-00-100-00 PANTONE 376C
LOGO BLACK & WHITE
41
RGB 237-23-79 CMYK 0-100-62-0 PANTONE 247C
RGB 255-255-255 CMYK 00-00-00-00
LOGO PROPORTIONS
Curve tailored to type
Box around Boombox slightly askew at an angle of 2째
42
LOGO TYPOGRAPHY Type used above the logo is justified to the width of Boombox
Type used above the logo is slightly behind by the logo
MĂ S ADELANTE
LMFAO
Type used beneath the logo is justfied left.
It always lines up with Boombox.
PARTY ROCK TOMORROW NIGHT
43
Type used beneath the logo slightly overlaps the logo
LOGO SAMPLE TEXTURES 01
02
03
44
LOGO DOs & DON’Ts DO
DO
DON’T
Rotate the logo at angles varying from 0° to 10°
Add sublte textures
Use colors beyond those provided in the palette
10°
DON’T Go beyond 10°
20°
45
DON’T
DON’T
Add intrusive textures
Outline
GRAPHIC ELEMENTS SELECT ICONS
46
01
02
03
PLAY BUTTON
LOW BATTERY
FAST FORWARD
04
05
06
ACTION
LIGHTINING
EXCLAMATION
07
08
09
RECORD
SPEAKER
AQUA
GRAPHIC ELEMENTS SELECT TEXTURES 01
02
ARTIFACT
NOISE
03 KEY OUT
47
APPLICATION ON AIR: OPEN
48
01
02
03
04
05
06
APPLICATION ON AIR: CLOSE
49
01
02
03
04
05
06
APPLICATION PRINT
50
01
02
BILLBOARD
DVD
APPLICATION WEB / MOBILE
51
01
02
PHONE APP
WEB BANNER
52
OVERVIEW WHIPLASH We go front stage for a show as the energy from the crowd literrally whips around us, bringing forth random objects up into the air and back down. The whips push the viewer closer and closer to the concert mainstage.
53
LOGO LOGO COLOR
PALETTE
RGB 00-164-228 CMYK 90-11-00-00 PANTONE 2995C
LOGO BLACK & WHITE
54
RGB 33-33-33 CMYK 72-66-65-73 PANTONE PROCESS BLACK
RGB 68-20-112 CMYK 87-100-21-14 PANTONE 247C
LOGO PROPORTIONS
Curve tailored to type
Box around Boombox slightly askew at an angle of 2째
55
LOGO TYPOGRAPHY Type used above the logo is justified to the width of Boombox
Type used above the logo is slightly behind by the logo
MĂ S ADELANTE
LMFAO
Type used beneath the logo is justfied left.
It always lines up with Boombox.
PARTY ROCK TOMORROW NIGHT
56
Type used beneath the logo slightly overlaps the logo
LOGO SAMPLE TEXTURES 01
02
03
57
LOGO DOs & DON’Ts DO
DO
DON’T
Rotate the logo at angles varying from 0° to 10°
Add sublte textures
Use colors beyond those provided in the palette
10°
DON’T Go beyond 10°
20°
58
DON’T
DON’T
Add intrusive textures
Outline
GRAPHIC ELEMENTS SELECT ICONS
59
01
02
TUBE 01
TUBE 02
03
04
05
HANDS
BEACHBALL
SPEAKER
06
07
GUTIAR PIC
CELLPHONE
APPLICATION ON AIR PROMO 01
02
03
BUMP 04
60
01
02
APPLICATION PRINT
61
01
02
T-SHIRT
DVD
APPLICATION WEB / MOBILE
62
01
02
PHONE APP
WEB BANNER
63
OVERVIEW SOUND CHECK As the band tunes up for an intimate perfromance we see their gear scattered on the floor. The gear begins to react to the music, coming to life through the tangle of wires. Sound waves move through the wires bringing us in to the studio.
64
LOGO LOGO COLOR ENGLISH
LOGO
LOGO
COLOR PORTUGUESE
COLOR SPANISH
PALETTE
RGB 53-189-178 CMYK 87-100-21-14 PANTONE 3265C LOGO BLACK & WHITE ENGLISH
65
RGB 241-237-234 CMYK 04-05-05-00 PANTONE 9061C
RGB 68-20-112 CMYK 87-100-21-14 PANTONE 247C
LOGO PROPORTIONS
Curve tailored to type
Box around Boombox slightly askew at an angle of 2째
66
LOGO TYPOGRAPHY Type used above the logo is justified to the width of Boombox
Type used above the logo is slightly behind by the logo
MĂ S ADELANTE
LMFAO
Type used beneath the logo is justfied left.
It always lines up with Boombox.
PARTY ROCK TOMORROW NIGHT
67
Type used beneath the logo slightly overlaps the logo
LOGO SAMPLE TEXTURES 01
02
03
68
LOGO DOs & DON’Ts DO
DO
DON’T
Rotate the logo at angles varying from 0° to 10°
Add sublte textures
Use colors beyond those provided in the palette
10°
DON’T Go beyond 10°
20°
69
DON’T
DON’T
Add intrusive textures
Outline
GRAPHIC ELEMENTS SELECT TRAILS
70
01
02
CABLE
TAPE
03
04
ZIG ZAG
GEOMETRICS
GRAPHIC ELEMENTS SELECT TEXTURES
71
01
02
FEET
ABSTRACT 01
03
04
DOTS
ABSTRACT 02
GRAPHIC ELEMENTS SELECT ICONS
72
01
02
03
04
PENTAGONS 01
PYRAMIDS
CUBES 01
PENTAGONS 02
05
06
07
08
CUBES 02
TAPE 01
TAPE 02
TAPE 03
APPLICATION ON AIR: PROMO PROMO
PROMO
PROMO
01
02
03
PROMO 04
73
APPLICATION PRINT
74
01
02
BILLBOARD
T-SHIRT
APPLICATION WEB / MOBILE
75
01
02
PHONE APP
WEB BANNER