Tips for Designing a Good Advertisement

tips for designing a good

“We are what we repeatedly do, therefore excellence is not an act, but a habit.”

– Aristotle

a simple layout

Busy, cluttered advertisements are a turn off to readers. Simple layouts reflect concise messages and catch the reader’s eye more easily; this should be the first goal of any advertisement.

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Know your space Gather all elements Invest in whitespace Limit copy Vary typeface and point size Utilize logical flow Choose stunning photography

Compliant

Consistent representation of our identity is important. Correct use of our most valuable asset—the collection of branded elements that help define and differentiate the Sotheby’s International Realty Network®—is essential.

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Study the Sotheby’s International RealtyŽ Identity Standards Manual Understand required disclaimers and their usage Read all copy; edit, if necessary Employ spell check Refer to Preferred Spellings document Be consistent

creative SOLUTIONS

“Around here, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we’re curious and curiosity keeps leading us down new paths.” – Walt Disney

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Read industry publications Look at the competition Frequent Pinterest, Facebook and Twitter Brainstorm and collaborate Understand the rules, break them