BRANDING: Devi Partners Logo and Brand

STYLE GUIDELINES

Introduction The Devi Partners Style Guidelines are intended to help ensure all Devi Partners are strongly branded and easily identifiable. By using these guidelines, all materials from presentations to signage will be consistent and professional.

The benefits of a strong brand, particularly for a new company, include: • Creating an identity larger than the company’s actual footprint • Developing a sense of stability and trust • Builds customer loyalty – customers are more likely to hire companies whose branding they recognize.

Devi Partners Style Guidelines

Loao Logo USE OF WHITE SPACE

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When using the logo, always leave a margin around the edges; never touch the edges of the logo to the edge of your work area or paper.

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d d Devi Partners Style Guidelines

Loao Logo The Stacked Logo is the primary logo. The Horizontal Logo should only be used when there is not the proper white space for the Stacked Logo. Always use the Grayscale Logo for black and white, do not use the color logo and print in black an white – the logo will not translate properly.

Color | Light Background

Stacked Logo

Horizontal Logo

Devi Partners Style Guidelines

Grayscale

Color | Dark Background

Loao Logo DO • Keep all parts of the logo together • Place a white box behind the logo if it is placed over an image

Devi Partners Style Guidelines

DON’T • Change any of the colors • Crowd the logo with type or images • Obstruct the logo in any way • Transform the logo nonproportionally • Change typefaces • Place the logo too close to edges • Change the logo’s orientation • Bevel or emboss the logo • Crop the logo • Remove any part of the logo

balette Color palette

Devi Dark Purple Web safe #361d57 C90 M100 Y29 K31 R54 G29 B87

Devi Partners Style Guidelines

Devi Medium Purple

Devi Red

Web safe #323082 C99 M100 Y12 K2 R50 G48 B130

Web safe #951f30 C27 M98 Y80 K25 R149 G31 B48

Devi Orange Devi Light Purple Web safe #875696 C55 M78 Y9 K0 R135 G86 B150

Web safe #f06230 C0 M76 Y91 K0 R240 G98 B48

Devi Teal Web safe #028da1 C83 M29 Y32 K1 R2 G141 B161

Use of color BACKGROUND COLORS Most of the time Devi Partners branding uses pure white (#ffffff) or Devi Partners primary purple

Main: Purple on top of white Accent: Orange on top of white

Devi Partners Style Guidelines

Main: White on top of dark purple Accent: Light purple on top of dark purple

tvboarabhv typography PRIMARY FONTS Arista 2.0 | Logo

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Arista 2.0 is used in the logo. It is a highly stylized font and can be difficult to read therefore is not used anywhere else.

Century Gothic| Body Copy Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Devi Partners Style Guidelines

Century Gothic is a clean san serif font that works well with the clean lines and simple style of the Devi brand. It is used for all body copy.

tvboarabhv typography SECONDARY FONTS Helvetica Neue| Web Safe Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Helvetica Neue is the Web Safe default for browser without Century Gothic.

Arial| Charts Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Devi Partners Style Guidelines

Arial used for charts since Century Gothic can be difficult to read in charts.

sianatures signatures Amy Callis Principal Devi Partners 650.262.6204 DeviPartners.com

Devi Partners Style Guidelines