Mediakit Interclean

Refresh your mind at the world’s most advanced cleaning and hygiene show Lead generation, branding, product launches, generating traffic to your booth, these are just a few of the possible objectives for your trade show participation.

Interclean will gladly help you to achieve your goals.

This can, among other things, be achieved by using:

• Online media • In- & Outdoor communication • Print advertisement • Video • Sponsoring & Concepting

Organized by:

intercleanshow.com

Holland Complex

Congress Centre

Europe Complex

RAI AMSTERDAM

MEDIA PACKAGES

Park Foyer

R

MEDIA PACKAGES IS A COST EFFICIENT WAY TO REACH YOUR BRANDING GOALS. Product Launch Package (3 available)

Price

Product video item (item will be recorded and edited during the show) Item in the bi-monthly newsletter

B

Full page advertortial in the catalogue

Auditorium/ RAI Theater

Exposure tower outside one of the entrances

4

4

Forum

Congress Square

Total package

€ 7.365,00

Package with 10% discount

€ 6.628,50

Europe Foyer

Booth Traffic Package (3 available)

Price

Promopoint with object or staff near one of the entrances Amtrium

2 floor graphics of 100 x 100 cm Segmented mailing to 1.000 addresses before the exhibition

Elicium

A

Banner Intercleanshow.com for 30.000 views

K

C

Total package

€ 7.250,00

Package with 10% discount

€ 6.525,00

Front Square

Demo Package (5 available)

Station RAI

Demo of your choice (high pressure, window cleaning, street cleaning or cleaning machine)

Legend

Europaboulevard

Europaplein

A

Entrance / Entree

Shuttle bus stop

Hall

Toilets

Parking garage

Disabled toilets

Parking Pedestrian parking entrance

Price

Tram You

You are here

Two triangular signs near the Outdoor Demo Show Advertorial in the digital newsletter Total package

€ 4.145,00

Package with 10% discount

€ 3.730,50

Logo Package (5 available)

Price

Website: logo digital exhibitor list Fold-out floorplan: logo and standnumber Catalogue: logo in exhibitor list Catalogue: logo and stand number next to floorplan

For more information, please contact Interclean@rai.nl or call: + 31 (0) 20 549 1731

Total package

€ 1.460,00

Package with 5% discount

€ 1.387,00

ONLINE SOLUTIONS

ONLINE SOLUTIONS

HIGHLIGHTED EXHIBITOR HOMEPAGE BANNER ON WEBSITE With use of the banner option on Intercleanshow.com you are able to increase your visibility before, during and after the exhibition.

With use of the banner/ display advertising on the Interclean website you are able to increase your visibility before, during and after the exhibition.

Large Banner package (50,000 page views) € 1,500.Medium Banner package (30,000 page views) € 900.Small Banner package (20,000 page views) € 600.-

LOGO ON DIGITAL EXHIBITER LIST Interclean Amsterdam offers you the opportunity to be prominently listed with your logo in the digital exhibitor list. The logo is clickable and immediately directs visitors to your Company Profile. Your logo will be visible up till 4 months after the exhibition.

Fee € 295.-

For more information, please contact Interclean@rai.nl or call: + 31 (0) 20 549 1731

Draw attention to your company on the Interclean Amsterdam website and become a highlighted exhibitor on the homepage. Your logo will be visible for 2 months. The logo is clickable and immediately directs to your Company Profile. Only three logos are highlighted at the same time.

Instead of your company logo, we can also highlight your product.

Fee

€ 580.-

ONLINE SOLUTIONS NEW NEWSLETTER

ONLINE SOLUTIONS

ADVERTORIAL IN E-NEWSLETTER The Interclean newsletter offers various options to you as an advertiser. It allows you to reach well over 35,000 Interclean subscribers who would like Interclean Amsterdam to notify them of your: • Product launch • Discount campaign • Trade show campaign 1. T he sponsored content position is exceptionally suitable for sharing your knowledge and increasing your company’s authority in the market. For example, by sharing a whitepaper or blog. The sponsored content position always links directly to intercleanshow.com where all the extra information can be placed. It is also possible to link this position to your Company Profile.

2. T he ad position is suitable for communicating your message, for example to communicate your trade show offer. It is possible to link the ad to your Company Profile or directly to your website of choice.

Size variable Fee € 1,325.-

COMPANY PROFILE PLUS If you would like to make optimal use of the Company Profile functionality than an upgrade to a Company Profile Plus is the option for you. This extended version of your Company Profile helps you to provide your clients with relevant information at all levels of the purchase process and even enables you to contact leads and attract potential customers before, during and after the trade show. The Company Profile Plus is available the entire year and gives you the following extra options:

Meeting Module Potential clients can leave their contact details and choose a time, which you have indicated to be available, to schedule a meeting during the trade show.

Download brochure After leaving their contact details visitors are able to download your brochure.

Download whitepapers This option allows you to share your field knowledge with interested parties, who will leave their contact details before downloading your whitepaper.

Fee

For more information, please contact Interclean@rai.nl or call: + 31 (0) 20 549 1731

€ 840.-

Registration Newsletter Recruit subscribers for your newsletter.

Any visitor who visits your Company Profile Plus can register for your newsletter.

Search engine tool Your website link will be added to the search engine of the trade show website and pops up as a result when visitors search for similar results.

Logo in the digital exhibitor list If you upload your company logo within the Company Profile Plus it automatically shows on the digital exhibitor list and helps visitors to recognize your brand at a glance.

ONLINE SOLUTIONS WHITE PAPERS

INTERCLEAN VIDEO

A White Paper is an authoritative report or guide helping readers to understand an issue or solve a problem. You can use a White Paper to generate leads by informing prospective customers about your specialism.

The Interclean TV production team can produce and edit a professional, high quality video for you at Interclean Amsterdam 2020. You can use this video at your own website and/or your social media channels. The main benefit of these videos lies within the big reach of the Interclean online channels.

Depending on the format, we can share your message at the Interclean website and/or social channels.

Benefits of presenting White Papers to your target group: • A well-written White Paper usually has educational value for potential customers, which results in significant praise and long-term gain for your business.

• I t generates more sales, credibility and trust.

• I t urges the reader to take action and search for more information about your problem solving product.

• I t provides you the opportunity to take the lead position in your industry.

Communication Interclean Amsterdam will bring your whitepaper to the attention of potential customers by: •P lacing your White Paper within a special page on the website.

•P osts on the Intercleanshow.com and the portal.

•A special newsletter with an update of the most recent White Papers.

• Communication on Twitter, Facebook and the Interclean LinkedIn group.

Fee

€ 1,000.- including lead generation

EXHIBITION APP SPONSOR The Interclean Amsterdam app provides the visitors with all the information they need during their visit and helps them to optimally prepare their visit to Interclean Amsterdam. One of our exhibitors has the opportunity to become the exclusive sponsor of the app, a great way to generate traffic to your booth and to increase your visibility. Please contact your Sales Consultant to discuss all opportunities.

Fee

€ 3,780.-

CASE STUDY VIDEO

KNOWLEDGE SHARING

With the Interclean Amsterdam case studies you can use a video case to build trust and engagement with potential customers.

Share your knowledge with the Interclean community. Give your advice, share your vision on the future market or highlight the next big thing in the professional cleaning business.

Online exposure • Billboard at the end of the video with company name, logo an URL • Max 180 seconds • Interclean will share your video at the Interclean website (responsive, so your video will be optimized for mobile viewers) • The video will be shared at the Interclean social media channels: • YouTube channel (we will upload your video to our channel) • Twitter (dedicated tweet by Interclean : “watch the new case study about …” (6,000 followers) • Interclean Facebook page (3,700+ followers) Fee

€ 1,840.-

Online exposure • Billboard at the end of the video with company name, logo an URL • Max 180 seconds • Interclean will share your video at the Interclean website (responsive, so your video will be optimized for mobile viewers) • The video will be shared at the Interclean social media channels: • YouTube channel (we will upload your video to our channel) • Twitter (dedicated tweet by Interclean : “watch the new case study about …” (6,000 followers) • Interclean Facebook page (3,700+ followers) Fee

€ 1,580.-

Recordings take place at RAI Amsterdam and only during the period of the trade show.

For more information, please contact Interclean@rai.nl or call: + 31 (0) 20 549 1731

ONLINE SOLUTIONS

OUTDOOR DEMO SHOW

PRODUCT VIDEOS Product videos are an excellent way to highlight your (new) product via an interview at your booth.

We will interview your company spokesperson and give a platform to promote your product.

Online exposure: • Billboard at the end of the video with company name, logo an URL • Max 60 seconds • Interclean will share your video at the Interclean website • The video will be shared at the Interclean YouTube channel Fee

€ 1,320.-

OUTDOOR DEMO SHOW The Outdoor Demo Show: bringing outdoor cleaning to life.

Stand Space and demonstration packages available for all Interclean Amsterdam exhibitors.

• Ideal to exhibit street cleaning, ground maintenance and, high pressure and steaming cleaning products, outside cleaning machines, as well as equipment for window cleaning or powered access and aerial work machines and equipment.

• General demonstration area in a central section of the event area available for all demo show participants.

Recordings take place at RAI Amsterdam and only during the period of the trade show.

For more information, please contact Interclean@rai.nl or call: + 31 (0) 20 549 1731

Option A: Stand space at the Outdoor Demo Show • Starting at € 131 per m2 depending on time of booking and location • Possibility to place an outside stand in the Outdoor Demo Show • Minimum of 16 m2 • Includes usage of the general demonstration area • Overnight security included. Utilities are excluded.

Option B: Demonstration of your choice • € 1,676 demonstration package • Possibility to demonstrate (street) cleaning machines, high pressure equipment or window cleaning equipment in the Outdoor Demo Show • Overnight security included

PROMOPOINTS Promopoints are an excellent way to give visitors of the Interclean a warm welcome and/or goodbye. A promopoint is a predetermined location of 12m2 at a prominent location. All fees below are excluding staff and promotional material. You can choose between three different options:

PROMOPOINT (OBJECT) Highly effective to display your own advertising object such as a stickered car, an inflatable or another promotional item.

Fee: € 4,180.-

FLYERTEAM (STAFF) Would you like to address all arriving and leaving visitors in and around one of the entrance areas? At this fixed and predetermined location you are able to promote your brand and/or your product with a team of maximum 4 people.

Fee: € 4,180.-

PROMOPOINT (STAFF AND OBJECT) Besides the opportunity of a Promopoint with staff or object it is also possible to combine the two. Give a personal touch to your displayed object and boost your activity by adding a promotional team in order to promote your brand and/or company.

Fee: € 5,975,-

For more information, please contact Interclean@rai.nl or call: + 31 (0) 20 549 1731

Banner F12 Banner F14 Banner F13 Banner F1

Banner F7 Banner F5

Banner F8

Banner F3 Banner F4

Banner F2

LARGE BANNER FRAMES Get all visitors’ attention and communicate your message by, making use of the façade banner.

This banner is one of our premium products and a real eye-catcher! Various banners can be installed at the front of the Europa Complex (Hall 1-7) and Holland Complex (Hal 8-12).

Banner F6

OUTDOOR COMMUNICATION LARGE BANNER FRAME - F05/F06

BILLBOARDS

Size

Fee

Display your message near the main entrances by using high quality billboards. Locations are variable and determined in consultation. Every billboard is two sided.

1,700cm wide x 4,900cm high (F05 or F06) 1,700cm wide x 10,000cm high (F05 and F06) € 11,390.- (F05 or F06) € 18,025.- (F05 and F06)

Size 355cm wide x 245cm high Fee € 6,805.- per package (2 billboards) Fee is including production & placements costs.

Fee is including production & placements costs.

LARGE BANNER FRAME ENTRANCE C – F01/F12/F13/F14 Size variable Fee from € 9,015.-

EXPOSURE TOWERS These towers are perfect to deploy as an eye-catcher or referral and convey your message while visitors are approaching the venue. It is possible to print four identical or four different messages. The towers can be placed near the main entrances, locations are variable and determined in consultation.

Size 150cm wide x 375cm high Fee € 2,510.-

Fee is including production & placements costs.

Fee is including production & placements costs.

LARGE BANNER FRAME – F02/F03/F04 Size Fee

1700cm wide x 490cm high (single banner) € 11,475.-

TRIANGULAR BOARDS Communicate your message to our visitors along the route to the venue by using triangular boards.

These boards contain three A0 posters which will be visible from three sides. The locations of the boards are variable and determined in consultation.

Size 84cm wide x 118cm high Fee € 3,390.- per package (5 triangular boards)

Fee is including production & placements costs.

BANNERS Welcome all visitors by creating an avenue of banners leading them to the entrance. The banner poles are aligned in front of the main entrances.

Size 150cm wide x 600cm high Fee € 5,610.- per package of 9 banners

Fee is including production & placements costs.

For more information, please contact Interclean@rai.nl or call: + 31 (0) 20 549 1731

Fee is including production & placements costs.

INDOOR COMMUNICATION ENTRANCE C, K OR L – REVOLVING DOORS Size variable Fee € 7,355.- for applying stickers per entrance € 4,205.- for placing an object per entrance

Fees are including production & placements costs.

ALUMINIUM FRAMES The aluminum frame above the stairs (or above the entrance of one of the halls in the Europacomplex) is the ideal way to present a brand, product and/or company in a stylish and professional manner. The frames can be place in the entrance areas and are available in different sizes.

ALUMINIUM FRAME 5x2 METER

ROUND BANNERS

Size 510cm wide x 210cm high Fee € 4,295.- for a single sided frame € 4,685.- for a double sided frame

With this eye-catching design visitors will notice your brand upon entry and will be informed about your message during the event. These round banners can be hung the entrances and can be illuminated if desired.

Fees are including production & placement costs.

Size variable Fee €7,735.- for diameter 650cm €5,465.- for diameter 410cm Fees are including production & placements costs.

ALUMINUM FRAME 8x3 METER Size 790 cm wide x 290cm high Fee € 5,620.- for a single sided frame € 6,475.- for a double sided frame

ESCALATOR BRANDING – ENTRANCE C OR K Capture the attention of our visitors while they are using the escalator in the main entrances by branding the entire handrail.

Fee €5,145.- per escalator Fee is including production & placements costs.

STAIRCASE BRANDING – ENTRANCE C OR HALL 7 TO HALL 8 An exceptionally effective and creative way of increasing your visibility and communicating your message to the visitor is staircase branding. You are able to create your own design, you can leave every step the same or create one image spread out over the entire staircas Size Fee

variable €3,595.-

Fee is including production & placements costs.

For more information, please contact Interclean@rai.nl or call: + 31 (0) 20 549 1731

Fees are including production & placement costs.

DISPENSER WALL Do you like to demonstrate your dispenser on a high traffic location? The dispenser wall at Entrance C floor 1, offers you the opportunity for visitors to test your dispenser. There is a maximum capacity for 5 companies to show their product.

Fee

€ 835.-

INDOOR COMMUNICATION BRANDING PILLAR – HALL 8, 10 OR 12

POSTER FRAMES

This option gives you the opportunity to brand one of the hall pillars right at the entrances of hall 8, 10 and hall 12. They have great visibility in entrance C and enable you to welcome the visitor when entering the hall. This new solution is great for increasing your brand awareness and generating traffic to your booth.

The strength of exposure lies in repetition!

Communicate your participation, your message and/or your booth location with the use of multiple poster frames.

The A0 poster frames can be placed at several locations inside the venue.

Size 31cm length x 150cm wide x 290 cm height Fee € 3,940.- for one pillar

Size Fee

Fees are including production & placement costs.

Fee is including production & placements costs.

84cm wide x 118cm high €3,075.- per package (10 poster frames)

CAR PARK POSTER FRAMES Claim the first contact with our visitors by using the commercial poster frames in the parking areas and communicate your message. The A0 posters can also be placed at several locations inside the venue.

Size 84cm wide x 118cm high Fee €1,855.- per package (10 poster frames)

FLOOR GRAPHICS Repeatedly communicate your message during the event and promote your message, your trade show offer or booth location by placing one or more floor graphics with your own design.

Size Fee

variable size 100cm x 100cm € 2,910.- per package (5 pieces) size 200cm x 200cm € 3,150.- per package (2 pieces) size 400cm x 400cm € 5,780.- per package (2 pieces)

Location on request. Fee is including production & placements costs.

RESTROOM ADVERTISEMENT Do you want your message to be etched into people’s memories? Toilet advertising is a very suitable method to achieve this goal. The poster frames are located on the insides of the toilet doors and above the urinals. It is also possible to place stickers in the various toilet groups.

Size Fee

297mm wide x 420mm high € 1,505.- per package (25 poster frames)

Fee is including production & placements costs.

For more information, please contact Interclean@rai.nl or call: + 31 (0) 20 549 1731

Fee is including production & placements costs.

CAR PARK BARRIER ADVERTISEMENT Would you like to catch the visitors’ attention the minute they arrive on-site and would you like them to remember your brand when they leave? A very effective way of reaching this goal is barrier advertising. This promotional item can be placed on all multi-storey car park barriers.

Size variable Fee € 6,460.- per package (10 barriers) Fee is including production & placements costs.

INDOOR COMMUNICATION BRANDING FLY OVER LANYARDS Your logo presented on the lanyards of ALL visitors: Interclean Amsterdam will bring 34.000 professionals together.

Lanyards are distributed at the entrance and used throughout the exhibition. This item is only for one partner available.

Amount Fee

22.000 lanyards € 18,400.Fee is excluding staff & promotional material

Get the attention of the visitors by branding the complete fly over between hall 8 and hall 7. A real eye catcher in order to visualize a story.

Fee

on request

BRANDING WINDOWS HALLWAY HALL 9 Get the attention of the visitors by branding the windows of the hallway between hall 8 and hall 10/11.

Fee

RAI LIVE Your corporate film or logo can be screened on the monitors at the RAI complex. You can choose to show a 20 or a 30 second clip. The images will be shown without sound.

Fee 20 sec: € 3,555.- / 30 sec: € 4,735.-

For more information, please contact Interclean@rai.nl or call: + 31 (0) 20 549 1731

€ 5,202.-

OSIFICADORES

es@hovicon.com www.hovicon.com

You can buy advertising space in the exhibition catalogue. Various formats are available: 8,000 catalogues will be available in the main entrances.

Exhibition catalogue Spread advertisement (2/1) Full page advertisement cover 2 (1/1) Full page advertisement cover 3 (1/1) Full page advertisement cover 4 (1/1) Full page advertisement (1/1) Half page advertisement (1/2) Quarter page advertisement (1/4) Logo and booth number next to floor plan Logo in exhibitor list Bookmarker

The Theater package • Includes 45 minute presentation slot exposure mentioned below

€ 7,350.€ 5,255.€ 5,255.€ 5,465.€ 4,205.€ 2,945.€ 1,525.€ 495.€ 410.€ 8,675.-

Before show: •P romotion of your presentation at Intercleanshow.com • Promotion of your presentation in Interclean Am sterdam visitor e-mailing (40,000+ subscribers) • Promotion of your presentation at exhibitor portal • Promotion of your presentation via Interclean Social Media

FOLD-OUT FLOOR PLAN

Catalogue Catalogue The The world’s world’s most most advanced advanced cleaning cleaning and and hygiene hygiene show show

Fee

PERFORMANCE CALCULATOR AMSTERDAM INNOVATION AWARD 2018 NOMINATED

get.wmprof.com !

www.wmprof.com

Download Download our app today

tana-Chemie GmbH Rheinallee 96, 55120 Mainz +49(0)6131/964-03 info.professional@werner-mertz.com

advert_98x205_interclean.indd 1

04.04.2018 12:30

our app today

Organized by:

Official media partner:

Organized by:

Official media partner:

Logo voor interclean def._L

intercleanshow.com intercleanshow.com

HOVICON

INTERNATIONAL B.V.

CONTINENTAL® DISPENSERS

Logo voor interclean def._L

HOVICON

INTERNATIONAL B.V.

CONTINENTAL® DISPENSERS

Stand 07.102

Stand 02.101

Stand 05.430

Stand 12.301 / 12.401

Stand 07.228

Stand 07.422

Stand 01.307

Stand 05.161

Stand 01.503

Stand 12.201

Stand 12.519

Stand 01.603

Stand 12.105

Stand 10.303

Stand 05.213

Stand 05.343

Stand 07.104

Stand 01.230

Stand 11.307

Stand 12.610

Stand 07.108 / 07.208 / 07.308

For more information, please contact Interclean@rai.nl or call: + 31 (0) 20 549 1731

Stand 05.223 / 05.323 / 09.116

Stand 01.541

Fee

€ 1,155.-

•B randing on Robot Arena walls including reference to exhibition stand •S pecial mentioning in show catalogue •S pecial mentioning on show website •E xtra attention for Robot Arena in show presreleases

For the next generation of circular economy heroes

Get your certificate at booth 5.321

Post show: • Placement of your presentation slides on inter cleanshow.com • Access to the database of your audience

Participation in the Robot Arena is available for all exhibitors of INTERCLEAN Amsterdam, that have a commercially available Robot to demonstrate. The fee for the demonstration also includes:

Floorplan Interclean Amsterdam 2018

Think circular ! Be

During show: •L isting of your presentation in Interclean Amsterdam show catalogue • Listing of your presentation in Interclean Amster dam conference schedule • Announcement of your presentation at Interclean Stage • Programming Signage

Demonstration Robot Arena Robotics and other smart technologies are changing the industry at a rapid pace. The Robot Arena is the place to demonstrate your cleaning robot. It is located next to the InnovationLAB in Hall 8.

You can buy advertising space in the fold-out floor plan. Various formats are available: 16,000 floor plans will be available in the main entrances.

Foldable floor plan Logo and booth number next to floor plan € 525.Advertisement on back cover € 2,870.Advertisement on inside € 1,320.-

Interclean IntercleanAmsterdam Amsterdam2018 2018

te • Fabricante

AL B.V.

The Interclean Theaterslots provide a unique platform fo knowledge exchange during the trade show. It features a program of mini seminars and workshops, which are all promoted before, during and after the event for maximum exposure.

CATALOGUE

Catalogue Catalogue

AL®

INDOOR THEATER SLOTS

PRINT ADVERTISEMENT

Stand 12.516

Stand 05.321 / 07.335

€ 1,675.-

CONTACT

Create unique visibility by sponsoring exhibition activities or launch a new marketing concept developed for your company and brand.

Sales Consultant: Marjolijn van Loon m.v.loon@rai.nl +31 (0) 20 549 17 31

Yorien de Ruijter y.d.ruijter@rai.nl +31 (0)20 549 30 75

All rates listed in this brochure are available for exhibitors of Interclean Amsterdam 2020.

All rates listed in this brochure are excluding Dutch BTW [Dutch VAT].

Price changes, spelling and typesetting errors are reserved.