THETRADESHOW 2010

September 12-14

| Orlando, Florida

THE SHOW BOOK Your gu iid de show ev to ents

www.thetradeshow.org

Create the Ultimate Caribbean Experience for Your Clients Register g at THETRADESHOW

FEATURIN GE CRUISE SH XCLUSIVE IP INSPEC TIONS

Yo You will benefit from four days of focused educational sess sessions that will provide you with professional certifications to increase your marketability and sales.

Enjoy complimentary sightseeing tours of San Juan while getting a first-hand taste of what you will provide to your clients. Plus, meet with hundreds of local suppliers to develop profitable business relationships.

Discover the possibilities with exclusive access to the newest cruise ships. Register by November 12 for discounted rates and a chance win a free 3 day/2 night pre/post hotel.

puerto rico

Chance to win a free* 3 day/2 night pre/post resort stay.

Resorts featured: Rio Mar Beach Resort & Spa, Wyndham Grand Resort, La Concha–a Renaissance resort, Caribe Hilton , San Juan & Villas, Sheraton Puerto Rico Hotel & Casino

To Register, visit ASTA Booth #921

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ASTA International Destination Expo

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A Attend International Destination Expo, April 14-17 and e explore San Juan’s port, fleets, and city to help you cr create the ultimate “Caribbean experience” for your cli clients. Puerto Rico is the heart of the Caribbean cruise ind industry.

International Destination Expo April 14-17, 2011 San Juan, Puerto Rico www.ASTA.org/IDE

Contents THETRADESHOW is created and supported by the travel industry’s leading organizations:

y

Floor Plan ...........................................................................3 Greetings ............................................................................5 General Information ...........................................................7 Daily Shuttle Schedule ......................................................14 Orlando Special Offers ......................................................17 Pre and Post Offers ...........................................................17 Prizes& & Show Offers ......................................................19 Schedule of Events............................................................21

International Gay & Lesbian Travel Association

e-Learning Center/Best Value Package ..............................23

®

Sunday .............................................................................31 Monday ............................................................................35 Tuesday ............................................................................45 Exhibitor Alphabetical listing ............................................49 Exhibitor Listing ................................................................51

Special Thanks to our host city

www.THETRADESHOW.org

1

Trade Show Hours

Orange County Convention Center

SUNDAY, SEPT 12

2:00pm to 5:00pm

Open Floor

MONDAY, SEPT 13

11:00am to 3:00pm

Open Floor with optional Business Appointments*

TUESDAY, SEPT 14

10:30am to 12:30pm

Open Floor with optional Business Appointments

Orlando Florida | September 12-14, 2010

West Hall C and D

*Lunch options will be available on the show floor, Monday, September 13

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www.THETRADESHOW.org

Floor Plan

www.THETRADESHOW.org

3

G PLACE AD HERE

Greetings Travel Professionals!

It is a pleasure to have you at THETRADESHOW! We are proud to present this year’s show, built to help you make your travel business more profitable. Our unique show fulfills the educational and business needs of all travel professionals.

We’ve got an exciting program lined up over the next few days! We know three days is never enough so this year we have added a new feature designed to give you the most education possible, The Best Value Package. This package allows you to attend as many events as possible on site while giving you the option to go back to sessions you enjoyed as well as experience ones you missed through our virtual e-learning center after the show is over.

If you haven’t already upgraded to the Best Value Package you can save $15 by signing up on-site at the registration desk. Don’t miss out on this huge educational opportunity!

We want to help you make the most of your stay in Orlando and we hope the knowledge you gain here will enhance your area of expertise and open new possibilities for your travel business. Before you leave be sure to register for the 2011 conference in Las Vegas, Nevada on September 11–13!

www.THETRADESHOW.org

5

General Information

ASTA Annual Meeting

WEAR YOUR BADGE TO ALL FUNCTIONS!

Monday, September 13 — 3:15pm to 4:15pm ASTA & NACTA Members Only Location: W314A Join your peers for the ASTA Annual Meeting with a new format. Rather than officials and staff making speeches, the entire event will be interactive. No speeches! This is an opportunity for every ASTA member in attendance to direct questions to ASTA’s senior policy staff and the elected leader of the board of directors. Member questions may cover any matters of ASTA business or travel industry issues.

ASTA Premium Business Meeting Sunday, September 12 — 12:00pm to 8:00pm Location: Swan & Dolphin Hotel This is an invitation-only event where leaders of the travel agency industry meet to discuss issues of interest to their agencies and organizations.

Only those wearing the TTS badge will be admitted to official business and social functions from Sunday, September 12 to Tuesday, September 14. Admittance to functions is prohibited by anyone not wearing an official TTS badge.

DIRECTORY Unless otherwise indicated all THETRADESHOW (TTS) functions are at the Orange County Convention Center (OCCC). Please be advised that there is no smoking in any official TTS event held at the OCCC.

Information

West Hall C Lobby

Badges and Registration

West Hall C Lobby

Cyber Café/Technology Pavilion Courtesy of Sabre Travel Network

Booth 1103

First Aid Office

Outside West Hall D

THESHOWSTAGE

On the show floor

Media Conference Room

W224A

Cyber Café Hours:

Media Working Room

W223B

Please note that the Cyber Café will be used for Technology Seminars during exhibit hours each day. The Cyber Café will be cleared 15 minutes prior to these seminars to allow seminar participants to enter.

Seminars

1st Floor Meeting Rooms

Shuttle Bus & Taxi Departures

Outside West Hall D

Trade Show

West Hall C/D

Badges and Registration Location: West Hall C Lobby

Hours of Operation: Saturday, September 11

10:00am – 5:00pm

Sunday, September 12

9:00am – 5:00pm

Monday, September 13

8:00am – 5:00pm

Tuesday, September 14

8:30am – 2:00pm

Sunday:

2:00pm–2:30pm

5:00pm–6:00pm

Monday: 11:00am–11:45am 1:15pm–3:00pm Tuesday: 8:30am–9:15am

5:30pm–6:00pm

12:00pm–1:30pm

www.THETRADESHOW.org

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WORLD RELIGIOUS

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Cyber Café and Technology Pavilion

Ensemble Cocktail Reception

Courtesy of Sabre Travel Network®

Invitation only Event –Location: W224D

Sabre Travel Network is the world’s leading provider of high-performance solutions for the travel industry.

By combining its unique expertise and leading technology, Sabre powers business performance across the travel industry. Our multi-channel merchandising and procurement solutions enable corporate and leisure agencies, corporate travel programs, airlines, hotels and other travel suppliers around the world to make money, operate efficiently and provide better customer service.

Sabre end-to-end solutions enable travel agencies to drive customer loyalty by delivering great value and great service and power business performance with more revenue and more efficiency. Our solutions are backed by our industry-leading customer service and our unmatched track record of travel agency advocacy. In addition, Sabre is a socially responsible company committed to supporting the communities in which we live and work.

Delegates will be able to check email accounts and Web sites from the Cyber Cafe in the Technology Pavilion on the show floor. Please note that computer access will be limited to 15 minutes per session during peak occupancy.

Delegate Listing If you would like to purchase a complete listing of delegates, please see a staff member at the registration desk for an order form.

Dress Code All official THETRADESHOW events are Business Casual Attire: Casual dress or blouse and skirt, pants, or walking shorts for women; and open shirt with slacks or men. For any non-official events please refer to invitation.

Education Station Brought to you by The Travel Institute & ASTA Come see us in the C lobby registration area to purchase different educational programs!

Travel Planners International Reception Invitation only Event – Location: W221E

7:30pm

Opening Event Location: Cuba Libre Restaurant & Rum Bar, Pointe Orlando Brought to you by Cuba Libre Restaurant & Rum Bar, Disney Destinations, Orlando Convention and Visitors Bureau, Pointe Orlando, SeaWorld Parks & Entertainment and Universal Orlando.

Please join us for the official kick-off of THETRADESHOW 2010. The Latin-inspired eatery and nightclub is located in Pointe Orlando, a dining and entertainment complex that is walking distance from the Orlando County Convention Center. Come celebrate a fun-filled evening with your colleagues and discover the new Orlando.

Monday, September 13 5:00pm – 7:00pm

Reception Invitation only Event – Location: W315B 5:30pm – 6:30pm

ASTA Leadership Reception Invitation Only Event — Location: Hilton Orlando 5:30pm – 7:00pm

TravelQuest Reception Invitation only Event –Location: W221D

Evening Events Sunday, September 12 5:00pm – 6:00pm

ASTA Chapters Reception Invitation only Event – Location: THESHOWCAFÉ

Exhibitor Reception Invitation Only Event – Location: Show Floor 5:30pm

NACTA Reception Sponsored by Starwood & Travelex Invitation only Event – Location: Westin Imagine

www.THETRADESHOW.org

7:00pm

ASTA Advocacy Dinner Location: Portofino Bay Hotel, Venetian Ballroom Tickets Required.

ASTA’s Seventh Annual Advocacy Dinner is an opportunity to recognize the contributions of ASTA Member travel agents in shaping government policies affecting the retail travel business. The Advocacy Dinner also provides a chance for ASTA Members to celebrate their growing influence in the legislative process and to socialize and network with their fellow travel professionals. All ASTA Members, suppliers, exhibitors, and allies are invited to join ASTA for this black tie reception and dinner with top industry leaders. Please see a registration representative to purchase a ticket.

9

Food Court

9:30pm

YP Rocks!

Location: West Hall C Lobby

Location: The Groove at Citywalk Brought to you by ASTA, Las Vegas Convention & Visitors Authority, TravelAge West, Sabre Travel Network, and Young Professionals Society Cost: Free for Young Professionals age 40 and under, $20 cover charge for all others. THETRADESHOW badge and photo ID is required for admission. Rock the night away with the industry’s young travel professionals at YP Rocks, the hottest event at THETRADESHOW. Enjoy a complimentary open bar while networking with your industry peers.

THE YOUNG PROFESSIONALS SOCIETY IS SUPPORTED BY ASTA, TRAVEL AGE WEST, SABRE TRAVEL NETWORK, L AS VEGAS CONVENTION AND VISITORS AUTHORITY AND BEST WESTERN. *MUST BE 21 AND OVER WITH VALID ID TO ATTEND.

Tuesday, September 14 5:00pm

For your breakfast and lunch dining needs, a wide variety of food & beverage choices are available at the Food Court. Lunch options will only be available on the show floor on Monday, September 13th at THESHOWCAFÉ.

Monday, September 13 7:00pm – 8:00pm

VIP Hotel Inspections & Receptions Hilton Orlando, The Peabody & Rosen Plaza will be participating in hotel inspections. Registration is required so please see staff at registration to sign up! Inspections include fully loaded tours as well as some special aspects like signature cocktails, cocktail receptions and prizes. For the Hilton Orlando please meet in the hotel’s lobby, for The Peabody meet in the lobby and for the Rosen Plaza Hotel please meet at Backstage Sports bar in the hotel’s lobby. Transportation is on own.

Marriott Reception

Information Desk

Invitation only Event – Location: Funky Monkey Wine Company

Location: West Hall C Lobby

Exhibitors Reserve Your Booth for THETRADESHOW 2011!

Exhibit space contracts are now being accepted for THETRADESHOW 2011 in Las Vegas, NV, September 11–13. Every exhibitor has a pre-assigned appointment to discuss the opportunities and to secure booth space to guarantee the best possible location for next year’s show. Appointments will take place at the exhibitors lounge booth #1303. If you are unsure what time your appointment is, please stop by the information desk in the registration area or THETRADESHOW booth selection office. Appointments will take place between the following hours: Sunday, September 12

4:00pm – 6:30pm

Monday, September 13

10:00am – 12:00pm & 2:00pm – 4:00pm

Tuesday, September 14

8:00am – 1:30pm

First Aid Location: Outside West Hall D The room will be staffed by a medic during the exhibition hours. If there are significant problems that require follow-up, the patient will be referred to one of the hospitals in the vicinity. All emergency patients will be transported by ambulance to the emergency room at one of the nearby hospitals. See a TTS staff person for additional assistance.

Staff will be able to answer any questions you may have about THETRADESHOW (TTS). Lost and found items may be turned in or retrieved here. The desk will be open during registration hours.

International Travel Agent Summit Sponsored by ABC Corporate Services

Sunday, September 12 9:45am – 11:15am Location: W224B Join other international travel agents for this premier networking event.

ASTA’s sixth International Travel Agent Summit is open to all international conference registrants and will offer attendees the opportunity to introduce their company, establish global business contacts and participate in a lively discussion of industry issues of importance to international travel companies.

I-Ride Trolley The international drive area has a trolley system in place to surrounding hotels and attractions. There are discounted I-Trolley tickets available at registration if you’re looking for an alternative form of transportation. 3-day tickets are $3 and a 1-day ticket is $2.

Mail Services/Shipping Shipping services are available at the FedEx/Kinko’s store for delegates to send materials home. The store is located on the first level in the West Hall C Lobby.

NACTA Destinational After THETRADESHOW, join NACTA for a fantastic supplier training and destination training in Kissimmee and Orlando, September 14-18, 2010.

Rates are $99 for NACTA or ASTA Travel Agent Members and $149 for Non Members. Hotel accommodations not included.

10

www.THETRADESHOW.org

National Tourism Office Summit

Action & Speed

Monday, September 13 3:15pm – 4:45pm

Saturday, September 11 1:00pm-5:30pm

Location: W224C

Explore Lake Buena Vista right outside the gates of the Walt Disney World Resort. Then get ready for the experience of a lifetime at the Walt Disney World® SPEEDWAY, where you’ll ride shotgun in a twoseat stock car driven by a professional instructor for a three-lap run at speeds up to 140 mph (225 kph.). Requirements: Participants must wear closed-toed shoes.

The NTO Summit is a forum for NTOs to meet and discuss issues that directly affect their integral part of the travel industry. Topics Include: • How to work with travel bloggers- Presented by Ed Hasbrouck, “Practical Nomad” blog • Case Study on Destination Crisis Management • Open Forum and Discussion- Lead by Richard Earls, TRO and Kevin Wright, WRTA All national tourism offices and convention bureaus are invited to attend.

Orlando CVB Guest Services Center

Cultural Orlando Saturday, September 11 1:00pm-5:30pm Visit the Mennello Museum of American Art, offering a diverse collection of paintings and sculptures, as well as a beautiful environment to engulf the senses. Next, discover a 50-acre botanical oasis minutes from downtown Orlando at Harry P. Leu Gardens.

The Orlando CVB staff will be available during show hours in West Hall C Lobby to help with restaurant reservations, arrange airport shuttles and provide directions and maps for the Orlando area.

Walk on the Wild Side

Orlando Sightseeing Tours

Take off to Boggy Creek Airboat Rides, skimming across the water at 40 miles per hour on a jet-engine powered airboat.

Saturday, September 11 12:00pm

Courtesy of Orlando / Orange County Convention & Visitors Bureau, Inc Registration required so please see registration staff to sign-up. Space is limited and available on a first come, first served basis. The following tours are being offered:

THETRADESHOW wishes to recognize the following companies that participated in the Hosted Buyer Program:

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209

International Gay & Lesbian Travel Association

OCTOBER 5 & 6, 2010 Your All-Access Pass is just a click away VacationAgent Magazine presents the Virtual Vacation Expo. It’s your all-access pass to the most up-to-date information about vacation destinations and suppliers.

This free, live online event will bring you the newest product launches from vacation destinations, cruises, hotels & resorts and tour operators. Plus, meet & greet their representatives to discuss what you’ve seen.

Attend the Expo and you’ll feel as if you had visited the destination yourself!

REGISTER TODAY:

www.VirtualVacationExpo.com Presented by: Performance Media Group

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30

Retail Travel Leadership Summit Monday, September 13

series of targeted educational seminars and panels. Registration is required please see registration staff to sign-up and attend. Sessions will include:

8:00am – 11:00am

SEPARATE REGISTRATION REQUIRED SEE REGISTRATION STAFF TO SIGN UP. Location: W315A

• A Top Travel Blogger Shares How He Does It • Working with Travel Marketers and P.R. Agencies • One Subject, One Blog: Do’s and Don’ts for Niche Blogging

Brought to you by ASTA and AutoEurope This innovative event will bring together industry leaders and executives from top-tier travel companies, foster open discussions and debates on pressing travel industry issues. Separate registration required – see registration staff to sign up.

• SuperSizing: Does Cross Selling Enrich Your Business or Cost You? • What’s the Best Model: Employees or Independent Contractors (IC)?

• The Great Debate: Airline Unbundling’s Impact on the Future of Travel Distribution – Where is it all heading?

Technology Pavilion Courtesy of Sabre Travel Network® Hands-on training will be offered in the Technology Pavilion, courtesy of Sabre Travel Network®. The Technology Pavilion is located on the show floor. No advance sign up is required, seats will be filled on a first-come, first-served basis. See page 31 for detailed seminar listings.

Theatre-style seating, which does not offer the hands-on option, will be available on a first-come, first-served basis for those wishing to attend the seminar without sitting at a computer.

The Travel Institute Testing Sunday, September 12

8:00am – 11:00am

Tuesday, September 14

2:00pm – 5:00pm

Location: W225 The Travel Institute CTA, CTC, and CTIE certification testing. For information about certification testing with The Travel Institute, contact Steven Coy, CTIE at: scoy@thetravelinstitute.com

Young Professionals Society (YPS) Member’s Only Day Saturday, September 11, 10:00am – 9:30pm Location: Best Western Orlando ASTA’s Young Professionals Society announces our first-ever Member’s Only Day. This full day program consists of networking, mastermind roundtables, industry topics, and a special dinner event! See registration staff to sign up for only $25!

Trade Show Business Appointments Sunday, September 12

2:00pm – 5:00pm

Monday September 13

11:00am – 3:00pm

Tuesday, September 14

10:30am – 12:30pm

You will have the chance to meet one-on-one with the exhibitors in our trade show appointment session. This business time gives you the opportunity to talk with suppliers about their products and services.

Advance appointments must be made via the online system. If you need to make/change appointments, please do so on-line at the Cyber Café or see a registration representative during registration hours. Please note that the appointments are during the open floor trade show.

THETRADESHOW values the suppliers who participate in the shows and encourages you to respect the appointment commitments you have made.

If you must cancel an appointment, please contact the supplier to let them know as far in advance as possible, so that other appointments can be scheduled.

Sunday September 12, 9:00am – 11:45am SEPARATE REGISTRATION REQUIRED SEE REGISTRATION STAFF TO SIGN UP. Location: 315A The first travel industry conference for travel bloggers is being held in conjunction with THETRADESHOW. The event will bring together travel bloggers from across the world to network and learn from one another.

Participants will have the chance to experience some of Orlando’s most popular attractions as well as learn new skills thanks to a dynamic

www.THETRADESHOW.org

30

13

Daily Shuttle Schedule Discounted I-Ride Trolley tickets are available for purchase at registration to compliment the official TTS Shuttle!

Departure Times

Hotel

Pick-Up location

Frequency

Route 1 - Red 7:40am - 11:25am

Loews Portofino Bay Hotel to OCCC

Bus Piazza

7:45am - 11:30am

Hard Rock Hotel to OCCC

Abbey Road Entrance

3:00pm - 6:45pm

OCCC to Hotels

Outside West Hall D

7:00pm - 8:30pm

Loews Portofino Bay to Opening Night Event

Bus Piazza

7:05pm - 8:35pm

Hard Rock to Opening Night event*

Abbey Road Entrance

9:30pm - 10:30pm

Opening Night Event to Hotels*

Movie Theater–Pointe Plaza Ave

7:55am - 11:35am

Quality Inn to OCCC

Curbside, International Drive

7:57am - 11:37am

Rosen Plaza to OCCC

Curbside, International Drive

3:00pm - 6:40pm

OCCC to Hotels

Outside West Hall D

Every 25 minutes

Every 15 minutes

SUNDAY

Route 2 - Blue

Every 20 minutes

Hotels are within Walking Distance of Opening Night Event at Cuba Libre in Pointe Orlando Route 3 - Green 7:50am - 11:30am

Hilton to OCCC

Group Arrival/Departure Area

3:00pm - 6:40pm

OCCC to Hilton

Outside West Hall D

7:00pm - 8:30pm

Rosen Center to Opening Night Event*

Hawaiian Court Curbside

7:05pm - 8:35pm

Hilton to Opening Night Event*

Group Arrival/Departure Area

9:30pm - 10:30pm

Opening Night Event to Hotels

Movie Theater–Pointe Plaza Ave

Every 20 minutes

Every 15 minutes

Route 4 - Yellow (Opening Night Event Only) 7:00pm - 8:30pm

The Peabody Hotel to Opening Night Event*

Front Drive

9:30pm - 10:30pm

Opening Night Event to The Peabody

Movie Theater–Pointe Plaza Ave

Every 15 minutes

*The Opening Night Event Takes Place at Cuba Libre in Pointe Orlando

Your official TTS delegate badge allows you free transportation on the shuttle bus system. Service is provided to and from hotels and official TTS sites and between hotels and official evening functions.

The Peabody and Rosen Center are within walking distance of the OCCC.

14

www.THETRADESHOW.org

Daily Shuttle Schedule Departure Times

Hotel

Pick-Up location

Frequency

MONDAY

Route 1 - Red 7:15am - 11:00am

Loews Portofino Bay Hotel to OCCC

Bus Piazza

7:20am - 11:05am

Hard Rock Hotel to OCCC

Abbey Road Entrance

3:30pm - 7:15pm

OCCC to Hotels

Outside West Hall D

7:35am - 11:15am

Quality Inn to OCCC

Curbside, International Drive

7:37am - 11:17am

Rosen Plaza to OCCC

Curbside in front of hotel

3:30pm - 7:10pm

OCCC to Hotels

Outside West Hall D

7:35am - 11:15am

Hilton to OCCC

Group Arrival/Departure Area

3:30pm - 7:10pm

OCCC to Hilton

Outside West Hall D

Every 25 minutes

Route 2 - Blue

Every 20 minutes

Hotel Directory Hard Rock Hotel 5800 Universal Boulevard Orlando, FL 32819 Phone: 407.503.ROCK Hilton Orlando 6001 Destination Parkway Orlando, FL 32819 Phone: 407.313.4300

Route 3 - Green Every 20 minutes

TUESDAY

Route 1 - Red 7:40am - 11:25am

Loews Portofino Bay Hotel to OCCC

Bus Piazza

7:45am - 11:30am

Hard Rock Hotel to OCCC

Abbey Road Entrance

2:30pm - 6:15pm

OCCC to Hotels

Outside West Hall D

Every 25 minutes

Route 2 - Blue 7:55am - 11:35am

Quality Inn to OCCC

Curbside, International Drive

7:57am - 11:37am

Rosen Plaza to OCCC

Curbside in front of hotel

2:30pm - 6:10pm

OCCC to Hotels

Outside West Hall D

7:55am - 11:35am

Hilton to OCCC

Group Arrival/Departure Area

2:30pm - 6:10pm

OCCC to Hilton

Outside West Hall D

Every 20 minutes

The Peabody Orlando 9801 International Drive Orlando, FL 32819 Phone: 407.352.4000 Quality Inn Plaza 9000 International Drive Orlando, FL 32819 Phone: 407.996.8585 Rosen Centre Hotel 9840 International Drive Orlando, FL 32819 Phone: 407.996.9840

Route 3 - Green Every 20 minutes

NEW THIS YEAR: if you would like another form of transportation I-Ride Trolley discounted tickets are available at registration! See page 15 for details.

www.THETRADESHOW.org

Loews Portofino Bay Hotel 5601 Universal Boulevard Orlando, FL 32819 Phone: 407.503.1000

Rosen Plaza Hotel 9700 International Drive Orlando, FL 32819 Phone: 407.996.9700

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We welcome you to

explore.

Get closer to countless thrilling rides and amazing adventures. Explore this unique place where land, ocean and sky meet. Where wonder is celebrated and fun comes alive.

Explore all the wonders of the world we share. And then share them with others.

Visit us at Booth #1629 ™/©2010 Sesame Workshop. All Rights Reserved. © 2010 SeaWorld Parks & Entertainment, Inc. All Rights Reserved.

Special Orlando Special Offers Pre and Post Offers

Aquatica All Attendees will receive one (1) complimentary admission to Aquatica for one (1) calendar day during the dates of September 11 or September 15.

All attendees must present THETRADESHOW badge and matching photo ID at the Aquatica guest service window to gain access to the park during normal operating hours.

All attendees will also be eligible to receive a 50% discount on the purchase of a general admission for one (1) guest for one (1) calendar day during the dates of September 11 or September 15.

Blue Man Group Show your conference badge at the Blue Man Group Box Office for between the dates of September 11, 14, 15, 2010 to receive 20% off admission to Blue Man Group for the badge holder and 1 guest.

Disney’s FASTPASS at attractions equipped with such kiosks. We look forward to welcoming you to the place where dreams come true!

La Nouba Experience La Nouba by Cirque du Soleil Attendees of THETRADESHOW receive an exclusive 20% discount To book your tickets Email: Orlando.

Sales@cirquedusoleil.com or call 877.450.4594 Offer is valid September 9–15, 2010; Discount applicable to Category 2 only. Subject to availability. Seating is based on best available; no holds will be accepted. No performances Sunday & Monday. Email requests require a minimum of 48 business hours to process. Tickets can be purchased at the La Nouba box office by presenting your convention credential. All sales are final. Offer not available online.

I-RIDE Trolley The I-RIDE Trolley is the exclusive, convenient and affordable transportation to hundreds of exciting destinations within the International Drive Resort Area.

I-trolley runs from 8:00am to 10:30pm daily. Visit the Official I-RIDE Trolley website at www.iridetrolley.com.

Discounted I-Trolley tickets available as supplemental transportation to THETRADESHOW shuttle service.

Purchase a 1-day ticket for $2 or a 3-day ticket for $3 at registration.

Seaworld Orlando All Attendees will receive one (1) complimentary admission to SeaWorld for one (1) calendar day during the dates of September 11 or September 15. All attendees must present THETRADESHOW badge and matching photo ID

These special tickets allow you to experience the benefits of Park Hopping to any Disney Theme Park and will also allow you to utilize

www.THETRADESHOW.org

Universal Orlando® Resort THETRADESHOW attendees receive (1) one complimentary 1-Day Park to Park Access Ticket & 50% off (1) one guest ticket** (offer valid 1 time only Sept 11, or 14, 15, 2010). The 1-Day Park to Park ticket entitles (1) one guest admission to Universal Studios Florida® and Universal’s Islands of Adventure® for (1) one day.

Orlando Sightseeing Tours Courtesy of Orlando / Orange County Convention & Visitors Bureau, Inc

Disney Parks Complimentary admission to the Walt Disney World® Theme Parks, Magic Kingdom® Park, Epcot®, Disney’s Hollywood Studios™ and Disney’s Animal Kingdom® Theme Park is available to registered Travel Agents attending THETRADESHOW. Tickets will be available for the time period September 15–19, 2010. Prior registration required. Bring your confirmation number and a photo ID to the Disney Destinations booth #811 during trade show hours to receive tickets. Tickets are nontransferable.

at the SeaWorld guest service window to gain access to the park during normal operating hours.

All attendees will also be eligible to receive a 50% discount on the purchase of a general admission for one (1) guest for one (1) calendar day during the dates of September 11 or September 15.

Best Value Package Upgrade NOW to the Best Value package for only $74 and receive the Orlando VIP Perks Package. This package includes discounts from the following locations:

Registration required so please see registration staff to sign-up. Space is limited and available on a first come, first served basis. See page 11 for more details

Discounts include everything from free entrees to money off!

• • • • • • • • • • • •

Arabian Nights BigFin Seafood Kitchen Cantina Laredo Cuba Libre Hard Rock Café Harry P. Leu Gardens Holy Land Experience Indy Racing Experience Lake Buena Vista Factory Stores The Mall at Millenia Medieval Times Orange County Regional History Center • Orlando Premium Outlets

• Orlando Science Center • Orlando Shakespeare Theatre • Outta Control Magic Comedy Show • Pirates Dinner Adventure • Planet Hollywood • Putting Edge • Rainforest Café • SHOGUN • Sleuth Mystery Dinner Shows • The Main Terminal Shops • Wet N’ Wild International Drive • Wonder Works

*Valid one time during the above dates listed.

Box Office opens at 10am daily. **Note: THETRADESHOW attendees must present their photo id and matching conference badge at the Islands of Adventure Group Sales window for fulfillment.

17

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ASTA 2010 Showbook Ad indd 1

7/28/2010 1:35:11 PM

Prizes &

SUNDAY

& Show Offers

A Elegant International Limousines — Booth #1117 We are offering airport giveaways to (7) lucky winners in seven different cities to or from the airport to local downtown areas servicing: JFK/LGA to Manhattan LAX to Downtown LA Newark to Manhattan Chicago O Hare/Midway to Downtown Philadelphia to Downtown Montreal Trudeau to Downtown Washington National to Capitol Hill area The giveaway is on 9/13/10 from the hours of 12PM-2PM please come to Booth # 1117 **One way transfers cannot be used on any major Holidays **Gratuities & Taxes are also not included.

This giveaway expires on 9/13/11

ALTOUR — Booth #406 All agents who stop by our booth and drop off their business card during TheTradeShow will be entered into a drawing for chance to win Digital Camera 3x optical/5x digital zoom; 3” indoor/outdoor color LCD; digital image stabilization; with face detection technology. Great for use on ship inspection and fams!

Amtrak — Booth #1122 Amtrak is providing (2) roundtrip coach tickets between any two cities in the Amtrak system.

CareVacations CruiseShipAssist Booth #204 CareVacations will be awarding a portable DVD Player to a lucky participant at the show!

Cirque du Soleil — Booth #1213 Attendee of THE TRADESHOW receive a 20% discount to La Nouba during the tradeshow week. Contact us at orlando. sales@cirquedusoleil.com for more information. Or call 877-450-4594.

The Cosmopolitan of Las Vegas Booth #929 The Cosmopolitan of Las Vegas will be raffling of a 3 night stay at The Cosmopolitan of Las Vegas in a Wraparound Terrace Suite along with VIP transportation to and from the airport at their product seminar The Story Behind Our 52-Stories-The Cosmopolitan of Las Vegas on Tues, Sept. 14, 2010, from 9:30-10:15 am in Room W224A. This Wraparound Terrace Suite includes glass doors that open to an expansive wraparound private terrace allowing fresh air and sunlight to pour into the spacious interior. With panoramic views of the Vegas skyline, this suite boasts a sleek, modern kitchen featuring sycamore cabinetry with a Sub-Zero refrigerator, microwave and stove. An in-suite

www.THETRADESHOW.org

PM

washer/dryer is also included-amenities not found in your typical Las Vegas hotel room.

additional details. Sign up today at www.looktobook.com.

Palace Travel — Booth #836 Cuba Now - Travel Industry Network on Cuba Booth #319 Music CDs from Cuba (business card drawing)

DirectFlights.com Booth #1313 Sign up to a parnership at the show and we will drive traffic to your site free of charge for one month

HotelsPro Travel Wholesaler Booth #1007 Free sign-up

IGLTA - International Gay & Lesbian Travel Assn.

Booth #1214 IGLTA is offering a special annual membership rate of only $175 plus a one time application fee of $50 for all travel agencies. Contact Aaron Riggins, Membership Manager for details at Aaron@IGLTA.org. Or visit www.IGLTA. org to apply on line.

India By Design — Booth #338 Visit our booth 338 daily. Drop off your business card. Win the daily drawing.

Prizes are directly from India. Indian paschmina? Indian Jewelry? $100 discount on the Travel Consultant Rate on a Tour to India Several Others.

Indochina Travel Services - Its Vietnam — Booth #229 Vietnam 8 days round trip - summer promotion at deluxe 5* hotel starting from 989usd per pax; VIETNAM & CAMBODIA FAM TRIP October 2010 starting from 739 usd per pax

K Hotels International Booth #911 Stop by our booth and drop off your business card to be eligible for one of our fantastic giveaways, including 2 nights in an Ocean Front Studio at the Beacon Hotel Southbeach or 3 nights in Paris at the Hotel Balzic and enjoy museum passes, champagne and Eiffel tower views from your room.

Our Lucaya Beach & Golf Resort, Grand Bahama Island Booth #314 Book Radisson Our Lucaya Resort, Grand Bahama Island and receive Triple Looktobook points when your clients stay with us from Sept. 2 - Nov. 15, 2010. Visit us at booth 314 for

Don’t forget to visit us at booth #936 and register to WIN authentic African prizes including the grand prize: A trip for 2 to Ghana! Attendee eligibilty = 1 business card for a chance to win.

all of our passport and visa expediting services. Our guaranteed passport services will get your clients departing on time.

VacationRoost — Booth #913 Four $25 gift cards will be given away based on entries made at our booth

BONUS COMMISSIONS Rail Europe, Inc. — Booth #537 Two 1st-class 8-day consecutive Swiss Rail Passes, valid on the Swiss Travel System (trains, busses and boats).

Rock Resorts / Vail Resorts Hospitality — Booth #916

Prize 1: 2 night stay at TEMPO Miami, a RockResort. Miami’s hottest new hotel overlooking sparkling sun-soaked Biscayne Bay and offers sweeping 360-degree views of the ocean and city.

Prize 2: Colorado Ski Package: Includes 2 nights accommodation, 3-day All Mountain Ski Pass at Keystone. (Valid for 2 adults, 1 travel agent and 1 nonagent).

STAR Service Online and Weissmann Reports Booth #1002 Visit our booth for a chance to win an IPOD Shuffle and exclusive discounts to our products.

Sunny Land Tours Booth #1102 Register to win one of three FREE Travel Agent trips: 7-night Egypt Nile River cruise - m/s Crocodillo - First Class 4-night Nile River cruise - m/s Carnival - Deluxe 3-night hotel stay Costa Rica Chachagua Rain Forest Lodge

THOR, Inc. — Booth #912 Stop by booth 912 for a chance to win one of 3 gift baskets each filled with: $100 Visa Gift Card, Glass Globe Candy Jar filled with Chocolates, LL Bean Fleece Throw, $10 Starbucks card Document Holder, Bubble bath

Travelex Insurance Services, Inc. Booth #402 Stop by to see Travelex Insurance Services and enter our drawing for a chance to win a $100 gift card of your choice!

Tripology — Booth #408 $250 in FREE Tripology lead credits.

Urgent Passport Services, Inc. Booth #803 Stop by our booth during The Trade Show can take advantage of either a 10% commission or a 20% discount on

All Discovery Cruising Booth #305 Agents stop by booth 305 during THETRADESHOW, to pick up a flyer about All Discovery Cruising commission opportunity. Secure a $200 bonus commission per cabin for any cabins booked between Sept 12, 2010 and Sept 28, 2010.

To take advantage of this offer a coupon needs to be sent to the All Discovery Cruising office for the bonus commission to be paid. Photocopies will be accepted. This offer is valid for new bookings only on Voyages of Discovery, Swan Hellenic and Hebridean Island Princess.

Ludus Tours Booth #1108 Agents who stop by the Ludus Tours booth at TheTradeshow and drop off a business card will receive a $100 VISA gift card when they book a couple (double occupancy) package to London Summer Games 2012, Oktoberfest, or Running of the Bulls

by December 31, 2010.

RockResorts / Vail Resorts Hospitality Booth #916 Visit us at THETRADESHOW Tempo Miami, a RockResort - earn 15% commission. Become a Ski Specialist and earn 12% on ski packages.

Summer Bay Resorts Booth #1128 We offer 10% commission as a normal rule of thumb. For any bookings at the show and for the remainder of 2010, we are offering 15% commission and 50% off rack rates for all travel agent/agency stays!

VIP Tours Booth #705 2% bonus commission for all agents who stop by our booth and give us their business card during THETRADESHOW. Plus, be entered into a drawing for your chance to win a TomTom ONE 130 3.5 inch portable GPS Navigator.

19

B T NOW EFORE P C A RI C

| Orlando, Florida

Upgrade to the

W HO ES

September 12-14

$8 UP TO 9 AFTE O RT G H ES

Best Value Package $ only

NEW! e-Learning Center

74 onsite

the educational sessions?

We have your solution Our new e-Lear e-Learning Center provides you with unlimited access to over 50 educational seminars and sessions taught in recordings of o Missed a seminar because of a scheduling conflict? Loved Orlando. Mis seminar you attended but can’t remember everything? a semin Upg Upgrade your registration for the Best Value Package and receive access to the e-learning center Pa where w all educational sessions will be available for you to continue your learning experience back at the office. Plus have access to the Orlando VIP Perks–all listed on page 23!

Go t o t h e

s e D n o i t a r t R egis e

www.thetradeshow.org

be fo re t o s ig n- u p

up s e o g e c i r p

!

th

k

SATURDAY, SEPTEMBER 11 TIME

SESSION

8:00am - 6:00pm

ASTA Board Meeting (Private Event)

10:00am - 8:00pm

ASTA Young Professionals Society Event (Private Event)

12:00pm - 6:00pm

Orlando Sightseeing Tours Prior Registration required see page 11 for details

SCHEDULE OF EVENTS LOCATION

E-Learning Ctr.

W221A Best Western Orlando Gateway Meet at OCCC Outside West Hall D

SUNDAY, SEPTEMBER 12 TIME

SESSION

LOCATION

E-Learning Ctr.

The Travel Institute Testing 8:00am - 11:00am

Certification Testing

W225A

8:00am - 10:00am

ASTA Board Meeting (Private Event)

W221A

9:00am - 11:00am

ASTA Young Professional Society Committee Meeting (Private Event)

W221C

Supplier Seminar 10:00am - 11:00am

Optimizing Your Exhibitor Experience - Do’s and Don’ts to Maximize Event ROI Cindy Shine, Immersa Marketing

Pavilion 1

(Separate registration required, see registration staff to sign up.)

9:00am - 9:45am

A Top Travel Blogger Shares How He Does It Chris Elliott, MSNBC

W315A

10:00am - 10:45am

Working with Travel Marketers and P.R. Agencies Edward Hasbrouck, Practical Nomad

W315A

11:00am - 11:45am

One Subject, One Blog: Do’s and Don’ts for Niche Blogging Moderated by Kim Mance, GoGalavanting.com Panelists: Matt Kepnes, Nomadic Matt’s Travel Site; Janice Waugh, Solo Traveler; Jeanine Barone, J The Travel Authority & Beth Whitman, Wanderlust & Lipstick

W315A

9:45am - 11:15am

International Travel Agent Summit Sponsored by ABC Corporate Services Summit is open to all international conference registrants

W224B

11:00am - 11:45am

Opening Media Conference (Private Event)

W224A

12:00pm - 12:45pm

ASTA Media Conference (Private Event)

W224A

How To Make Limited Marketing Dollars Work Like $1 Million Bucks Mark McMullen, CTC, The Integer Group

W222A

Turn Your Website into a Virtual Money Machine Tom Ogg, Homebasedtravelagent.com

W222B

Discover Amazing Thailand Brought to you by Tourism Authority of Thailand Megan Patrick — Session runs until 1:30pm

W224B

Educational Sessions 11:30am - 1:00pm

12:00pm - 8:00pm

Drive Customer Loyalty with Sabre Travel Network® Tina Shaffer

W224E/F

Selling Successfully Across Cultures Brought to you by CLIA Bernie Blomquist, MCC, CTC, LCS

W224G/H

ASTA Premium Business Meeting (Invitation Only Event)

Swan & Dolphin Hotel

Upgrade to the Best Value Package for $74. Receive E-Learning Center & Orlando VIP Perks.

Session Available in E-Learning Center For more information see page 23 or see a staff member at the registration desk to upgrade NOW!

www.THETRADESHOW.org

21

SCHEDULE OF EVENTS SUNDAY, SEPTEMBER 12 TIME

SESSION

LOCATION

2:00pm - 5:00pm

Trade Show Exhibition Floor

E-Learning Ctr.

THESHOWSTAGE 3:45pm - 4:00pm

Airline Ancillary Services - Looking Beyond The Whirlwind Robert Buckman, Director, Airline Business Group for Amadeus America

THESHOWSTAGE

4:00pm - 4:30pm

ASTA Travel & Tourism Awards

THESHOWSTAGE

These events take place on the trade show floor

Technology Pavilion

2:45pm - 3:45pm

4:00pm - 5:00pm

The Power of YouTube and Video Marketing Adam Lapsevich, Digital Design Technology Pavilion – Courtesy of Sabre Travel Network® No advance sign up is required; seats will be filled on a first-come, first-served basis.

The Power of YouTube and Video Marketing Adam Lapsevich Digital Design Technology Pavilion – Courtesy of Sabre Travel Network®

Technology Pavilion

Technology Pavilion

No advance sign up is required; seats will be filled on a first-come, first-served basis.

Presentation Pavilions 2:30pm - 2:50pm

Protect Your Business and Grow Your Business Brought to you by IATAN — Bert Rivero

Pavilion 1

2:30pm - 2:50pm

How You Can Be the Expert Agent Brought to you by Performance Media Group Jonathan Cooper

Pavilion 2

3:00pm

SeaWorld Parks & Entertainment Animal Ambassador Presentations

3:00pm - 3:20pm

Taking your business where you want to go Brought to you by Travelport Scott Hyden

Pavilion 1

3:30pm - 3:50pm

Find extra cash in car, hotel, and ground transportation!

Brought to you by Avis Budget Group Randy Mohr, CTC

Pavilion 1

3:30pm - 3:50pm

Authentic Marketing Brought to you by TRO Richard B. Earls

Pavilion 2

5:00pm – 6:00pm

ASTA Chapters Reception (Invitation Only Event)

5:00pm – 6:00pm

Exhibitor Reception (Invitation Only Event)

5:30pm - 6:15pm

Ensemble Cocktail Reception (Invitation Only Event)

5:30pm

NACTA Reception (Invitation only Event) Sponsored by Starwood & Travelex

5:30pm – 7:00pm

Travel Planners International Reception (Invitation Only Event)

Booth 1629

SHOWCAFÉ Exhibitor Lounge W224D Westin Imagine W221E

Opening Event

7:30pm

Welcome Event Courtesy of Cuba Libre Restaurant & Rum Bar, Disney Destinations, Orlando Convention & Visitors Bureau, Pointe Orlando, SeaWorld Parks & Entertainment, Universal Orlando PLEASE REFER TO PAGE 14 FOR THE TRANSPORTATION SCHEDULE

Cuba Libre Restaurant & Rum Bar at Pointe Orlando

Upgrade to the Best Value Package for $74. Receive E-Learning Center & Orlando VIP Perks.

Session Available in E-Learning Center For more information see page 23 or see a staff member at the registration desk to upgrade NOW!

22

www.THETRADESHOW.org

Upgrade Upgrade NOW for only $74! (price will increases to $89 September 15)

The Best Value Package is an upgrade to your registration, giving you unlimited access to the virtual e-Learning Center and the Orlando VIP Perks Package below: See all these sessions in the e-Learning Center: • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

THETRAVELBLOGGERSHOW Achieving Business Excellence: Benchmark Data for Travel Agency Owners and Managers Advanced Facebook Tips and Tricks Agency Productivity and Profitability Ask the NTA Operator Auto Europe - The International Car Rental Service Leader - Brought to you by Auto Europe Blogging 101 - How to Start a Blog and Use it for Your Business Blogging 201 - So, You’ve Started to Blog, Now What?

Building Blocks for Facebook Fan Pages Choosing a CRM program – What to look for?

Cultivating a Presence in Your Community: Using Community Groups and Functions to Reach Consumers Discover Amazing Thailand Drive Customer Loyalty with Sabre Travel Network® Expand Your Knowledge to Expand Your Business Groups: Lather, Rinse, Repeat!

Home-Based General Session: Home-based agents who charge fees and how they do it Host vs. Franchise: Which is Right for You? How to Find, Talk to and Work with the Growing Home-Based and Independent Travel Agent Distribution Channel How to Increase Your Share of Luxury Cruise Sales – and Directly Increase Your Cruise Sales Profits!

How To Make Limited Marketing Dollars Work Like $1 Million Bucks How to Work with Travel Bloggers Is your Agency Built for Success? Choosing Software and Solutions to Optimize Your Operation Linked-In 101 - How to Create a Linked-In Profile - Kate Koziol Linked-In 201 - Advanced Linked-In Techniques Marketing - What to Do to Increase Your Travel Business Power Business Performance with Sabre Travel Network® Preparing for Cuba Retail Travel Leadership Summit Saint Lucia, Live the Legend See Puerto Rico...si Selling Travel in 140 Characters - Twitter for Travel Pros Strategies To Up-sell More Effectively The Power of Words and Selling Using E-mail - Brought to you by University of Travel and Client Ease

www.THETRADESHOW.org

• • • • • • • • •

The Power of YouTube and Video Marketing THESHOWSTAGE The Story Behind Our 52 Stories The Travel Agency Industry: Trends and Opportunities There’s Money in the Air when Working with Consolidators Top 10 Social Media Blunders and How to Avoid Them Top Ways to Grow Your Sales with VAX VacationAccess TravelTribe, the Fastest Growing Travel Community We Are Welcome Here - Gay Tourism Research and Data -Brought to you by IGLTA What Every Travel Consultant Should Know about Today’s Luxury Traveler

•

Orlando VIP Perks Package includes discounts from the following locations: (Discounts include everything from free entrees to money off!)

• • • • • • • • • • • • • • • • • • • • • • • • •

Arabian Nights BigFin Seafood Kitchen Cantina Laredo Cuba Libre Hard Rock Café Harry P. Leu Gardens Holy Land Experience Indy Racing Experience Lake Buena Vista Factory Stores The Mall at Millenia Medieval Times Orange County Regional History Center Orlando Premium Outlets Orlando Science Center Orlando Shakespeare Theatre Outta Control Magic Comedy Show Pirates Dinner Adventure Planet Hollywood Putting Edge Rainforest Café SHOGUN Sleuth Mystery Dinner Shows The Main Terminal Shops Wet N’ Wild International Drive Wonder Works

23

SCHEDULE OF EVENTS MONDAY, SEPTEMBER 13 TIME

SESSION

LOCATION

E-Learning Ctr.

Retail Travel Leadership Summit (Separate registration required, see registration staff to sign up.)

8:00am - 11:00am

Panel 1 - SuperSizing: Does Cross Selling Enrich Your Business or Cost You? Moderated by Kaye Ceille, Avis Budget Group Panelists: Julius Robinson, Marriott International; Darcy Lard, Flathead Travel Service, Inc.; Wendy Weigel, AAA Minneapolis & Carolyn Cauceglia, Amadeus North America Auto Europe Eric Ledroux Panel 2 - What’s the Best Model: Employees or Independent Contractors (IC)?

Moderated by Jackie Friedman, Nexion Panelists: Andi McClure-Mysza, Montrose Travel; Alexander Chemla, Altour; Jennifer Wilson-Buttigieg, Valerie Wilson Travel; Karen Turner, SourceRight Solutions

W315A

Panel 3 – The Great Debate: Airline Unbundling’s Impact on the Future of Travel Distribution – Where is It all heading?

Moderated by Marc Casto, Casto Travel Panelists: Kate Murphy, Wings Travel Group; Roger Hale, ADTRAV Travel Management; Kyle Moore, Sabre Travel Network; Mike Premo, ARC; Jim Davidson, Farelogix Educational Sessions 8:30am - 9:45am

How to Increase Your Share of Luxury Cruise Sales – and Directly Increase Your Cruise Sales Profits!

Mark McMullen, CTC The Integer Group

W222A

Top 10 Social Media Blunders and How to Avoid Them Sophie Bujold, Ensemble Travel Group

W222B

Ask the NTA Operator Panelists: Dan Sullivan, Jr., Collette Vacations Pawtucket; Andrew Grieve, Discover Travel & Tours; J. Chris Babb, The Group Tour Company, Inc.

W224A

Is Your Agency Built for Success? Choosing Software and Solutions to Optimize Your Operation Alexandra Argüelles, Amadeus North America.

W224B

Choosing a CRM program – What to look for?

Teresa Giacalone, Trams

W224E/F

Home-Based General Session Keynote: Scott Koepf, America’s Vacation Center Featured Speaker: Ronnie Gurion, President of Orbitz Worldwide Distribution Home-based agents who charge fees and how they do it Moderated by Mary Clegg, NACTA. Panelists: Penney Rudicil, Travel Agent Success, Inc; Sheila Ward Shaw, Sheila’s Creations Travel & Siobhan Coen, CMP, Meetings, Events & Travel Consulting

9:45am - 10:45am

W314A

Linked-In 101 - How to Create a Linked-In Profile Kate Koziol, K Squared Marketing & PR - Session ends at 9:30am Technology Pavilion – Courtesy of Sabre Travel Network® No advance sign up is required; seats will be filled on a first-come, first-served basis.

Technology Pavilion

Selling Travel in 140 Characters - Twitter for Travel Pros Chelle Honiker-Yarbrough, CTC , TravelWebTraining.com Technology Pavilion – Courtesy of Sabre Travel Network® No advance sign up is required; seats will be filled on a first-come, first-served basis.

Technology Pavilion

Upgrade to the Best Value Package for $74. Receive E-Learning Center & Orlando VIP Perks.

Session Available in E-Learning Center For more information see page 23 or see a staff member at the registration desk to upgrade NOW!

www.THETRADESHOW.org

25

SCHEDULE OF EVENTS MONDAY, SEPTEMBER 13 TIME

SESSION

LOCATION

E-Learning Ctr.

Supplier Seminars 8:30am - 9:30am

The Travel Agency Industry: Trends and Opportunities Brought to you by ASTA John Pittman

W224G/H

9:45am - 10:45am

How to Work with Travel Bloggers Edward Hasbrouck, Practical Nomad

W224G/H

Product Seminars 10:00am - 10:45am

Agency productivity and Profitability Brought to you by Travelport Tricia Browne

W222A

Saint Lucia, Live the Legend Brought to you by Recommend Magazine Lorine Charles - St Jules, Saint Lucia Tourist Board

W222B

Auto Europe - The International Car Rental Service Leader Brought to you by Auto Europe Joe Maniscalco

W224A

TravelTribe, the fastest growing travel community Brought to you by Performance Media Group Shawn Murphy

W224B

Preparing for Cuba Brought to you by Fund for Reconciliation and Development Presented by Marti Aragones, Andrea Holbrook, Steve Richer & John McAuliff 11:00am - 3:00pm

W224E/F

Trade Show Exhibition Floor (Lunch options will be available on the show floor)

These events take place on the trade show floor

THESHOWSTAGE

12:00pm – 12:30pm

Preview of the 2011 International Destination Expo, San Juan, Puerto Rico!

Narciso Moreno, Mario Gonzalez La Fuente & Gabriel Emanuelli, Puerto Rico Tourism Company

THESHOWSTAGE

2:00pm - 2:10pm

Sneak Peak at Travel Weekly Agent Trends Survey Arnie Weissmann, Editor in Chief, Travel Weekly

THESHOWSTAGE

2:10pm - 3:00pm

Moving Forward – Working Together, Cruise Lines & Agents!

Moderated by Arnie Weissmann Editor in Chief, Travel Weekly Panelists: Vicki Freed, Senior VP, Sales and Trade Support & Services, Royal Caribbean International; Roger Block, President, Travel Leaders; Steve Tracas, President & CEO, Vacation.com and Camille Olivere, Vice President, Sales, Norwegian Cruise Line

THESHOWSTAGE

Technology Pavilion

12:00pm - 1:00pm

Blogging 101 - How to Start a Blog and Use It for Your Business Bryan Alaspa, The Examiner Technology Pavilion – Courtesy of Sabre Travel Network® No advance sign up is required; seats will be filled on a first-come, first-served basis.

Technology Pavilion

Presentation Pavilions

11:30am - 11:50am

Experience Starwood’s Travel Professional Program.

Are You A Starwood Pro? Brought to you by Starwood Hotels & Resorts Chris Austin

Pavilion 1

Upgrade to the Best Value Package for $74. Receive E-Learning Center & Orlando VIP Perks.

Session Available in E-Learning Center For more information see page 23 or see a staff member at the registration desk to upgrade NOW!

26

www.THETRADESHOW.org

SCHEDULE OF EVENTS

These events take place on trade show floor

MONDAY, SEPTEMBER 13 TIME

SESSION

LOCATION

11:30am - 11:50am

How to Be Successful in Today’s Religious Marketplace as a Travel Provider Brought to you by the World Religious Travel Association Kevin J. Wright

Pavilion 2

12:00pm

SeaWorld Parks & Entertainment Animal Ambassador Presentations

Booth 1629

1:00pm - 1:20pm

Get Resourceful Brought to you by Hilton Worldwide Peter Maltby

Pavilion 1

1:00pm - 1:20pm

The Beat of the Industry - TravelPulse Brought to you by Performance Media Group Brett Couvillion

Pavilion 2

1:30pm - 1:50pm

Auto Europe - The International Car Rental Service Leader Brought to you by Auto Europe Joe Maniscalco

Pavilion 1

1:30pm - 1:50pm

Choice Hotels International Brought to you by Choice Hotels International Gail Sayadian

Pavilion 2

2:00pm

SeaWorld Parks & Entertainment Animal Ambassador Presentations

3:15pm - 4:15pm

ASTA Annual Meeting ASTA & NACTA members only

W314A

Home Alone? Understanding and Choosing the Right Business Model for Your Independent Travel Business Joanie Ogg, CTC, MCC, Homebasedtravelagent.com

W222A

Marketing - What to Do to Increase Your Travel Business Scott Koepf, CTC, MCC, America’s Vacation Center

W222B

Cultivating a Presence in Your Community: Using Community Groups and Functions to Reach Consumers Jeni Miller, K Squared Marketing & PR

W224A

Cruising - The Ultimate Incentive Brought to you by CLIA Tom Cogan, MCC, CTC, LCS - session runs until 6:15pm

W224E/F

Getting Connected: A Primer on Social Media Networking Brought to you by CLIA Bernie Blomquist, MCC, CTC, LCS - session runs until 6:15pm

W224G/H

E-Learning Ctr.

Booth 1629

Educational Sessions

3:15pm - 4:15pm Educational Sessions 3:15pm - 4:15pm

Linked-In 201 - Advanced Linked-In Techniques Kate Koziol, K Squared Marketing & PR Technology Pavilion – Courtesy of Sabre Travel Network® No advance sign up is required; seats will be filled on a first-come, first-served basis.

3:15pm - 4:45pm

Technology Pavilion

National Tourism Organization Summit All exhibiting NTO’s and CVB’s are invited to attend

W224C

Strategies To Up-sell More Effectively - and Keep Clients For Life!

Mark McMullen, CTC, The Integer Group

W222A

Groups: Lather, Rinse, Repeat!

Mary Clegg, NACTA

W222B

Educational Sessions 4:30pm - 5:30pm

Upgrade to the Best Value Package for $74. Receive E-Learning Center & Orlando VIP Perks.

Session Available in E-Learning Center For more information see page 23 or see a staff member at the registration desk to upgrade NOW!

www.THETRADESHOW.org

27

SCHEDULE OF EVENTS MONDAY, SEPTEMBER 13 TIME

SESSION

LOCATION

4:30pm - 5:30pm

Blogging 201 - So, You’ve Started to Blog, Now What?

Bryan Alaspa, The Examiner Technology Pavilion – Courtesy of Sabre Travel Network® No advance sign up is required; seats will be filled on a first-come, first-served basis.

5:00pm - 7:00pm

Explorations Reception (Invitation Only Event)

5:30pm - 6:30pm

ASTA Leadership Reception (Invitation Only Event)

5:30pm – 7:00pm

TravelQuest Reception (Invitation Only Event)

E-Learning Ctr.

Technology Pavilion

W315B Hilton Orlando W221D

VIP Hotel Inspections & Receptions 7:00pm

Hilton Orlando Please meet in the hotel lobby, advance registration required

Hilton Orlando

The Peabody Please meet in the hotel lobby, advance registration required

The Peabody

Rosen Plaza Please meet at the Backstage Sportsbar, advance registration required 7:00pm

9:30pm

ASTA’s 7th Advocacy Dinner Tickets Required, see registration staff to sign up YP Rocks Courtesy of Las Vegas Convention & Visitors Authority, Sabre Travel Network and ASTA’s Young Professionals Society (Under 40 come free, All others pay $20 at the door. Under 21 not permitted. Valid ID required.)

Rosen Plaza Hotel Loews Portofino Bay Hotel

The Groove at Citywalk

THE YOUNG PROFESSIONALS SOCIETY IS SUPPORTED BY ASTA, TRAVEL AGE WEST, SABRE TRAVEL NETWORK, L AS VEGAS CONVENTION AND VISITORS AUTHORITY AND BEST WESTERN.

Upgrade to the Best Value Package for $74. Receive E-Learning Center & Orlando VIP Perks.

Session Available in E-Learning Center For more information see page 23 or see a staff member at the registration desk to upgrade NOW!

28

www.THETRADESHOW.org

SCHEDULE OF EVENTS TUESDAY, SEPTEMBER 14 TIME

SESSION

LOCATION

8:30am – 9:30am

ASTANetwork Advisory Board Breakfast (Private Event)

W221B

8:30am - 10:30am

International Chapter Presidents Council Meeting (Private Event)

W221A

How to Find, Talk to and Work with the Growing Home Based and Independent Travel Agent Distribution Channel Scott Koepf CTC, MCC, America’s Vacation Center

W314A

E-Learning Ctr.

Supplier Seminar 9:00am - 10:00am

Educational & Product Seminars 9:30am - 10:15am

Top Ways to Grow Your Sales with VAX VacationAccess Brought to you by VAX Vacation Access Nancy Emiley

W222A

Host vs. Franchise: Which is Right for You? Brought to you by CruiseOne Tim Courtney

W222B

The Story Behind Our 52-Stories Brought to you by The Cosmopolitan of Las Vegas Colleen Birch

W224A

Grow Your Business with ASTA – An Agents Perspective!

Brought to you by ASTA Chris Russo, Travel Partners & Matthew Bancroft, ASTA

W224B

Expand Your Knowledge to Expand Your Business!

Brought to you by MailPound Debbie Maier, CTIE

W224E/F

See Puerto Rico...si!

Brought to you by the Puerto Rico Tourism Company Yolanda Figueroa, Gabriel Emanuelli & Ciso Moreno

W224G/H

Building Blocks for Facebook Fan Pages Chelle Honiker-Yarbrough, CTC, TravelWebTraining.com session runs until 10:30am Technology Pavilion – Courtesy of Sabre Travel Network® No advance sign up is required; seats will be filled on a first-come, first-served basis.

10:30am - 12:30pm

Technology Pavilion

Trade Show Exhibition Floor

Technology Pavilion

11:00am - 12:00pm

Advanced Facebook Tips and Tricks Chelle Honiker-Yarbrough, CTC, TravelWebTraining.com Technology Pavilion – Courtesy of Sabre Travel Network® No advance sign up is required; seats will be filled on a first-come, first-served basis.

Technology Pavilion

Presentation Pavilions 11:30am

SeaWorld Parks & Entertainment Animal Ambassador Presentations

Booth 1629

Educational Sessions 1:30pm - 2:30pm

We Are Welcome Here - Gay tourism research and data Brought to you by IGLTA Tom Nibbio

W222A InternationalGay & Lesbian Travel Association

Upgrade to the Best Value Package for $74. Receive E-Learning Center & Orlando VIP Perks.

Session Available in E-Learning Center For more information see page 23 or see a staff member at the registration desk to upgrade NOW!

www.THETRADESHOW.org

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SCHEDULE OF EVENTS TUESDAY, SEPTEMBER 14 TIME

SESSION

1:30pm - 2:30pm

Achieving Business Excellence: Benchmark Data for Travel Agency Owners and Managers Brought to you by ASTA John Pittman

W222B

Power Business Performance with Sabre Travel Network® Sean Arena

W224A

Understanding Groups Brought to you by CLIA Tom Cogan, MCC, CTC, LCS - Session runs until 3:00pm

W224E/F

Professional Selling Skills Brought to you by CLIA Bernie Blomquist, MCC, CTC, LCS - Session runs until 3:00pm

W224G/H

2:00pm – 3:00pm

LOCATION

ASTA Board Meeting (Private Event)

E-Learning Ctr.

W221A

The Travel Institute Testing 2:00pm – 5:00pm

Certification Testing

W225A

What Every Travel Consultant Should Know about Today’s Luxury Traveler Tara Gupta, CTC, CTIE, Comprehensive Training Solutions

W222A

The Power of Words and Selling Using E-mail Brought to you by University of Travel and Client Ease Charlie Dubinsky and Darla Garber

W222B

There’s Money in the Air when Working with Consolidators Presented by Akshay Shah, United States Air Consolidators Association

W224A

Educational Sessions 2:45pm – 3:45pm

5:00pm

Marriott Reception (Invitation Only Event)

Funky Monkey Wine Company

Upgrade to the Best Value Package for $74. Receive E-Learning Center & Orlando VIP Perks.

Session Available in E-Learning Center For more information see page 23 or see a staff member at the registration desk to upgrade NOW!

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www.THETRADESHOW.org

Sunday Unless otherwise indicated, all functions will be held at the Orange County Convention Center (OCCC). DON’T FORGET TO WEAR YOUR BADGE TO ALL FUNCTIONS

Educational Sessions 11:30am–1:30pm

Discover Amazing Thailand

Cyber Café Hours: Please note that the Cyber Café will be used for Technology Seminars during exhibit hours each day. The Cyber Café will be cleared 15 minutes prior to these seminars to allow seminar participants to enter.

Sunday: 2:00pm–2:30pm 5:00pm–6:00pm Monday: 11:00am–11:45am 1:15pm–3:00pm 5:30pm–6:00pm Tuesday: 8:30am–9:15am 12:00pm–1:30pm

Brought to you by Tourism Authority of Thailand Presented by Megan Patrick How do you build an exceptional experience for your clients in paradise?

This session provides the answer, as well responses to questions every agent receives regarding leisure travel in Thailand.

11:30am–1:00pm

How To Make Limited Marketing Dollars Work Like $1 Million Bucks

You will learn to:

Presented by Mark McMullen, CTC, The Integer Group

• Provide agents with the best tools for better business results:

Objectives:

• An overview of the country

Discuss easy-to-execute - and effective - low cost marketing strategies that can drive revenue!

• Exceptional Thailand products • Practical information on smooth logistics

Key Discussion Points: • Simple to execute strategies to differentiate your agency

11:30am–1:00pm

• How to target high potential sales opportunities

Drive Customer Loyalty with Sabre Travel Network®

• Strategies to effectively market to both mass market and affluent customers

Presented by Tina Shaffer With every new wave of technology breakthroughs, customer expectations rise. Better pricing… More options… Pre-departure updates… In-trip updates… How do you exceed those expectations so your customers keep coming back year after year? It’s simple—choose a partner on the cutting edge with solutions designed to meet your needs.

Sabre Travel Network is that partner. Our Sabre® RedTM travel solution offers two suites of capabilities so you can drive customer loyalty. The Sabre Red Value Suite helps you offer the best travel options at the best value and the Sabre Red Service Suite lets you deliver differentiated services that WOW your customers.

In this session, we’ll take a deeper dive into the Value Suite and Service Suite so you’ll learn: • How you can save your customers an average of 10% on every air ticket • The depth of content and options available to you through Sabre Cruises, Sabre Vacations and travel protection • Coming soon: a premium graphical air and hotel shopping and booking engine

• How to engage your preferred suppliers to defray your marketing costs • See actual examples of effective, low cost marketing programs

11:30am–1:00pm

Selling Successfully Across Cultures Brought to you by CLIA Presented by Bernie Blomquist, MCC, CTC, LCS Earn 10 credits toward ACC and MCC Certification requirements They may be your clients, your colleagues or your suppliers -- and they grew up in an entirely different culture from yours. In this global village we live in, your ability to deal practically with people from different cultural backgrounds has become a clear-cut asset and highly sought-after skill. In this 90-minute seminar you’ll explore the subtle, fascinating and often surprising values, behaviors and practices that loom large in any cross-cultural situation and, once you become aware of them, will give you an edge in our multicultural workplace.

• Mobile tools that keep your customer in the know and you looking like a star • The only CRM system designed for travel agencies and integrated into your workspace, so you can manage customer profiles like never before.

www.THETRADESHOW.org

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San Juan, Puerto Rico

EPLACE xpAD erHERE ien ce everything

Pu ert o Ri c o h a s t o o f f e r.

Take it all in...then, spread the word and share the beauty, fun, romance, and memories with everyone.

Stuffed plantain

ASTA International Destination Expo San Juan, Puerto Rico April 14-17, 2011 El Morro, Old San Juan

Remember to attend our Product Seminar, “See Puerto Rico...Si!” Tuesday, September 14 from 9:30 a.m. -10:15 a.m. Room W224-G/H. Join us at Booth 719 for information on IDE PR 2011.

Enjoy music, food, snow cones and meet the friendliest people in the world!

Surfing, Porta del Sol

Government of Puerto Rico.

SUNDAY 11:30am–1:00pm

Turn Your Website into a Virtual Money Machine Presented by Tom Ogg, HomeBasedTravelAgent.com Learn how to take your website to the next level by building organic traffic, developing strong and unique content, increasing your standing on Google, and closing sales on your site own line. Key discussion points include:

contributions to the travel industry. The below awards will be presented on THESHOWSTAGE: • Allied Member of the Year • Journalist of the Year • Lifetime Achievement Award • Travel Agent of the Year • Travel Hall of Fame • Young Professional of the Year

• Ways to update your website • Optimizing your website for search engines like Google

Technology Pavilion

• Content building that is easy and quick • 10 Strategies to out-market your competition using your site

2:45pm–3:45pm & 4:00m–5:00pm

• Turning “lookers” to “buyers”

The Power of YouTube and Video Marketing

• How to analyze your site’s performance and profitability

Presented by Adam Lapsevich, Digital Design

Exhibitor and Supplier Seminars

Video is where the internet is heading. In this powerful seminar, you’ll learn how the Power of YouTube and video marketing can help you increase your business:

10:00am–11:00am

Optimizing Your Exhibitor Experience–Do’s and Don’ts to Maximize Event ROI

• How to drive traffic to your website with video • How to engage customers with creative video • How to add video to your website

Presented by Cindy Shine, Immersa Marketing

• How to create your own YouTube channel

This session covers a range of do’s and don’ts for exhibitors, from setting tradeshow goals, to improving basic boothmanship, to leveraging social media. Get tips you can use immediately and for future planning to help define and achieve tradeshow objectives, build awareness, drive booth traffic, qualify leads, and follow up effectively after the event. Whether you are a first-time or returning exhibitor, you’ll learn how to get more out of your experience.

• Secrets of email marketing with video

Industry Session on THESHOWSTAGE 3:45pm–4:00pm

Airline Ancillary Services - Looking Beyond The Whirlwind Brought to you by Amadeus Americas Presented by Robert Buckman As airlines worldwide continue to fly high on ancillary services, lack of transparency of these ever growing fees has consumers crying foul.

Corporate managed travel programs and budgets continue to suffer and critical data for decision support remains elusive. How will airlines react to the eye of Congress? What technical progress has been made and when will agents see the fruits of this effort? Join Robert as we look beyond the whirlwind to understand the dynamics reshaping the airline business model.

4:00pm – 4:30pm

ASTA Travel & Tourism Awards

• How to use video on other social media platforms • Nothing sells travel better than a visual marketing message and that is what VIDEO is all about

Presentation Pavilions 3:30pm–3:50pm

Authentic Marketing Brought to you by TRO Presented By Richard B. Earls Join TRO’s Richard Earls and learn how to stand out from the crowd by developing an authentic brand for your travel practice. Accept no limits on your earning capacity or your ability to develop a loyal, life-long client list. If a consumer believes that a company or service is authentic, they will gravitate to it, support it and even promote it to others. If they perceive it as inauthentic, they will shun it as one more noisy imposition, a part of the marketing and advertising clutter through which they must wade daily.

3:30pm–3:50pm

Find Extra Cash in Car, Hotel, and Ground Transportation!

Brought to you by Avis Budget Group Presented by Randy Mohr, CTC Unlimited Budget has been one of the most popular agent loyalty programs for more than a decade. Now we are adding new partners to make it even more exciting and profitable to your agents!

As one of the travel industry’s premier organizations, ASTA strives to promote excellence within the trade. To that end, ASTA presents several top-level awards to recognize those professionals who make lasting

www.THETRADESHOW.org

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SUNDAY 2:30pm–2:50pm

How You Can Be the Expert Agent Brought to you by Performance Media Group Presented By Jonathan Cooper Find out how online events and training is the best way to become an Expert Agent. Your clients come to you and trust you to guide them in their buying decisions. Be the expert they can rely on…but how? Join this session to find out how to become and stay the Expert on travel destinations, hotels and resorts and services. You will hear about: • Why online training and education is crucial • The benefits of online education • Virtual Travel Events – what these events are, and what you can expect to take away from them

2:30pm–2:50pm

proven for travel companies just like yours. If you are looking for relevant tools to support and strengthen your travel business, increase revenue, reduce costs and operate more efficiently, it’s time to explore Travelport.

Join us and be entered to win a Starbucks gift card!

THETRAVELSHOW BLOGGERS

9:00am–9:45am

A Top Travel Blogger Shares How He Does It Presented by Chris Elliott, MSNBC Whether you’re just starting your life as a travel blogger or already consider yourself a veteran, this seminar will offer new insight into how to take your blog from zero to 60. Attendees will learn the ins and outs of producing a blog that is on everyone’s must-read list.

Protect Your Business and Grow Your Business Brought to you by IATAN Presented by Bert Rivero The key benefits of being part of a global accreditation program for Professional Sellers of Travel and what to watch out for. (Choosing IATAN is a wise and strategic business decision ensuring that your company and sales are accurately identified and recognized by industry suppliers globally. IATAN is committed to upholding the integrity of the travel industry through its program. IATAN requirements are professional business standards globally recognized by the travel industry.)

10:00am–10:45am

Working with travel marketers and P.R. agencies Presented by Edward Hasbrouck, Practical Nomad Some travel bloggers depend on publicists for access to travel information and experiences to write about, and value their news tips. Other bloggers dismiss publicists and marketers as time-wasting spammers. In this session, we’ll explore the sources of misunderstanding and some of the win- win ways that travel bloggers, publicists, and marketers can fulfill our differing goals and roles while helping, instead of angering, each other.

3:30pm

You will learn:

SeaWorld Parks & Entertainment Animal Ambassador Presentations

• Finding common ground: How PR agencies and marketers can help travel bloggers

SeaWorld Parks & Entertainment is a unique collection of 10 parks throughout the country where connections are made, wonder is celebrated and fun comes in all shapes and sizes. We care for the largest animal collection in the world. Additionally, since 1965, we have rescued more than 17,000 stranded, sick or injured animals including endangered and threatened species.

Come see SeaWorld Parks and Entertainment’s animal ambassadors to learn more about our conservation work and zoological expertise that extend to every corner of the globe. You will even have the opportunity to win free tickets to one of our parks!

• How to make life easier for yourself by making it easier for marketers and publicists to understand you and your blog (and how you can better understand them.)

• News, advertising, and everything in between: Are you a journalist or an ad salesperson?

• Building relationships with publicists and marketers: Are you pitching or being pitched?

• FTC guidelines and ethics of disclosures of freebies, junkets, and sponsorships

3:00am–3:20pm

11:00am–11:45am

Taking Your Business Where You Want to Go

One Subject, One Blog: Do’s and Don’ts for Niche Blogging

Brought to you by Travelport Presented by Scott Hyden Travelport is one of the largest and most geographically balanced global distribution system (GDS) providers, operating the Worldspan™, Apollo ™and Galileo™ platforms. No matter where you operate, and regardless of your organization’s size or technology requirements, our solutions are

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• Why publicists and marketers often misunderstand and have a negative impression of bloggers

Moderated by Kim Mance, GoGalavanting.com Panelists:Janice Waugh, Solo Traveler; Matt Kepnes, Nomadic Matt; Jeanine Barone, J the Travel Authority; Beth Whitman, Wanderlust & Lipstick.

Whatever it is—cruising, the culinary traditions of Italy, backpacking— you’re passionate about it. But how do you keep the content fresh when you’re only covering one subject, and sometimes a narrowly focused subject at that? Attendees of this panel discussion will hear from niche ravel bloggers about their trials and travails when it comes to providing new content with a creative spin.

www.THETRADESHOW.org

Monday Educational Sessions

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Cruising—The Ultimate Incentive Brought to you by CLIA Presented by Tom Cogan, MCC, CTC, LCS

8:30am–9:45am

Ask the NTA Operator Panelists: Dan Sullivan, Jr., Collette Vacations, Pawtucket; Andrew Grieve, Discover Travel & Tours; J. Chris Babb, The Group Tour Company, Inc. Selling tour operator product is a great way for agents to earn higher commissions and offer unique programs to build client loyalty. If you’ve ever had questions about how you can more effectively work with a tour operator or, how they work with agents, now is the time. Join NTA and a panel of top tour operators ready to answer your questions. This interactive session is sure to enlighten and open doors to new revenue streams.

3:15pm–6:15pm

Earn 15 credits toward CLIA’s ACC, MCC, ECC and ECCS Certification requirements Incentive travel is one of the fastest growing segments in the industry.

What makes it different from other types of group travel? Who are the buyers? What do they expect from their cruise experience? In this program you’ll learn the fundamentals of incentive travel and gain an understanding of the strategies and techniques you need to succeed.

3:15pm–4:15pm

Blogging 201—So, You’ve Started to Blog, Now What?

Cultivating a Presence in Your Community: Using Community Groups and Functions to Reach Consumers

Presented by Bryan Alaspa, The Examiner

Presented by Jeni Miller, K Squared Marketing & PR

4:30pm–5:30pm

After you’ve written your fist blog entry and entered the world of blogging, learn what your next steps are.

You will learn: • How do you find an audience?

• How do you keep your audience?

Connecting with your community can be an effective way to increase awareness of your brand and generate new leads – if you know how to mix, mingle and market. Who IS your community? How do you get your foot in the door? And what do you do once you get there? This session will help you develop a plan of action for marketing in your community without seeming overtly self-promotional.

You’ll learn:

• What to do when you run out of things to write about • To identify groups with which you should build relationships • How to keep the blog going and interesting • Tools to use for making the most of your marketing time and dollar • Building an archive • Adding pages to your blog’s site • Success stories • Next steps

• Case studies to give you the inside scoop on what’s tried and true in the world of community marketing Join community marketing expert, Jeni Miller of K Squared Communications, as she leads the discussion on this important part of your overall marketing strategy.

8:30am–9:45am

Choosing a CRM Program—What to Look For? Presented by Teresa Giacalone, Trams This class will explore the questions you should be asking yourself when you are getting ready to choose a Customer Relationship Management software.

www.THETRADESHOW.org

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MONDAY

3:15pm–6:15pm

8:30am–9:45am

Getting Connected: A Primer on Social Media Networking

Home Based General Session

Brought to you by CLIA Presented by Bernie Blomquist, MCC, CTC, LCS Earn 15 credits toward CLIA’s ACC, MCC, ECC and ECCS Certification requirements Facebook, LinkedIn, MySpace. Not too long ago, these names would have been meaningless to you. Today they represent a whole new way to communicate, network and sell. In this three-hour seminar you’ll explore the strengths and weaknesses of each major social networking site and review more traditional strategies that can help support your networking efforts.

4:30pm–5:30pm

Groups: Lather, Rinse, Repeat!

Presented by Mary Clegg, NACTA

Keynote: Presented by Scott Koepf, America’s Vacation Center Scott Koepf will provide a keynote that will challenge you to think differently about your business and how to become uniquely successful. The key to retail travel is marketing and Scott will cover how to change the way you go to market that will provide long term benefits!

Featured Speaker: Ronnie Gurion, President of Orbitz Worldwide Distribution Ronnie will discuss how the recently launched Orbitz for Agent program is creating new opportunities for traditional travel agents.

Home-based Agents Who Charge Fees and How They Do It

You will learn to:

Moderated by Mary Clegg Panelists: Penney Rudicil, Sheila Ward Shaw, Siobhan Coen, CMP Ever wonder how some agents can charge fees and their clients happily pay them for their services? Join us and learn from a panel of successful home-based agents specifics on how you can implement service fees without losing your client base.

• Develop a group marketing plan to build a group base for each quarter

You will learn:

• Find and keep those groups

• Who to charge – the criteria for determining the types of clients that may accept fees – what are the resistance factors?

Group business should be the foundation of your travel business. With a good group base you will find great financial rewards with less transactions and greater customer loyalty.

• Find potential group leaders and build a trusting relationship • Work Your Groups From Start To Finish

• When to charge – has the market settled on the timing of charges: upfront prior to starting your work or after completion of the work?

• Get Current Groups To Deposit Their Next Trip “Repeat” Before They Return Home

• Where to charge – are consumers resistant to fee for specific destinations or types of trips?

3:15pm–4:15pm

Home Alone? Understanding and Choosing the Right Business Model for Your Independent Travel Business Presented by Joanie Ogg, CTC, MCC, HomeBasedTravelAgent.com Uncover the variety of business models and choices you have operating your home-based travel business in an unbiased and fact based seminar.

Key discussion points include: • Going solo using your own booking identifiers—what’s out there and what does it cost • The Host Agency Option • The Franchise Option • Consortiums and home-based agencies - what do you need?

• Identity & Supplier Recognition

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• Why to charge – are fees successfully being charged for researching a trip or will the market only accept fees if a trip is booked?

• Lastly, is the ability to charge fees affected by whether you are homebased or in a brick and mortar travel agency?

Note: we will not be discussing the amount of fees that you should charge.

That is a decision each agency must make independently. The focus of this program is how to learn from the market

3:15pm to 5:00pm

ASTA Annual Meeting ASTA & NACTA Members Only Presented by Chris Russo, Ellen Bettridge, Paul Ruden & Colin Tooze Join your peers for the ASTA Annual Meeting with a new format. Rather than officials and staff making speeches, the entire event will be interactive. No speeches! This is an opportunity for every ASTA member in attendance to direct questions to ASTA’s senior policy staff and the elected leader of the board of directors. Member questions may cover any matters of ASTA business or travel industry issues.

www.THETRADESHOW.org

MONDAY

.

8:30m–9:45am

8:30am–9:45am

How to Increase Your Share of Luxury Cruise Sales—and Directly Increase Your Cruise Sales Profits!

Linked-In 101—How to Create a Linked-In Profile

Presented by Mark McMullen, CTC, The Integer Group

Presented by Kate Koziol, K Squared Marketing & PR

You will learn to:

When it comes to social media and its applications for business, the one word you hear over and over again is Linked-In. Come learn how to setup a Linked-In profile and why.

• Identify key luxury cruise sales opportunities!

You will learn:

• Identify, understand and profile the luxury customer! Not all luxury customers are alike

• What is Linked-In

• Effectively find - and sell luxury prospects • The psychology behind selling luxury products • Know which luxury land and cruise products to sell – and who to sell to • How to find and effectively market to luxury prospects • Successful sales and marketing strategies - online and offline • Real world examples of effective luxury product sales and marketing strategies to win more group and FIT business

• How is LinkedIn different than other social media sites • Why should someone consider joining LinkedIn? • Creating your Linked-In Profile • Joining groups • Participating in discussions • Success Stories • Next steps

8:30am–9:45am

3:15pm–4:15pm

Is Your Agency Built for Success?

Choosing Software and Solutions to Optimize Your Operation

Linked-In 201—Advanced Linked-In Techniques

Presented by Alexandra Argüelles, Amadeus North America Running a successful travel business takes time, talent and know how. This session will provide best-practice advice on evaluating the software and solutions agencies need to be successful. Learn from industry experts on how to assess your options and develop a software and services support platform that will help your agency be a market leader.

Presented by Kate Koziol, K Squared Marketing & PR Takes a deeper journey into the heart of Linked-In and how the site can be used to further your business and expand your network.

You will learn: • Expanding your LinkedIn network • Choosing what discussions to participate in

You will learn:

• Finding the right group to join

• Key software and service components of successful agencies

• Starting your own discussion

• Streamlining your operation to minimize the cost of doing business

• Creating a group

• Technologies that are changing agency operations

• Adding applications to your profile

• Do what you do best: When and what to outsource

• Success stories

• Scalability: Are you ready for success?

• Next steps

• What to ask for in solicitation of services and Request for Proposals (RFPs) that work • Next steps in the process

www.THETRADESHOW.org

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MONDAY 3:15pm–4:15pm

4:30pm–5:30pm

Marketing—What to Do to Increase Your Travel Business

Strategies to Upsell More Effectively— and Keep Clients For Life

Presented by Scott Koepf, CTC, MCC, America’s Vacation Center

Presented by Mark McMullen, CTC, The Integer Group

You are in the marketing business and here is the opportunity to learn how to successfully brand and promote yourself.

You will learn: • Identify key revenue generating upselling opportunities

You will learn:

• Discuss strategies to allow agents to upsell more effectively.

• Establish your Uniqueness

• Why upselling is important

• Find your Target Audience

• What you should be upselling

• Feature the Right Products

• The psychology of upsellling successfully

• Create the Right Message

• Strategies for successful upselling

• Become a sought after expert!

• Cruise/Tour products offering high upselling revenue potential

9:45am–10:45am

8:30am–9:45am

Selling Travel in 140 Characters— Twitter for Travel Pros

Top 10 Social Media Blunders and How to Avoid Them

Presented by Chelle Honiker-Yarbrough, CTC, TravelWebTraining.com

Presented by Sophie Bujold, Ensemble Travel Group

Twitter is here to stay - and savvy travel pros are selling travel (and themselves!) using 140 characters or less! Join Chelle Honiker Yarbrough, CTC for an under-the-hood look at Twitter, and how smart travel industry pros are using it.

Social media can be a great way to interact with and find new customers.

But as with anything else social, there is “etiquette” to follow if you want to avoid being shunned from the group you are interacting with. Avoid repeating some of the biggest mistakes that have been made and get a hand up on other “social newbies”.

You will learn:

You will learn:

• What Twitter is - but more importantly how it can help you find new customers and sell more travel

• The things businesses do on social media that drive their audience crazy!

• “Rules” to being a good twitizen, - so that you’re not hurting your business more than helping it • Hashtags, search options, desktop clients, mobile clients

• Best practices for online interaction • How to get your message across without overdoing it • Building trust and gaining clients

• How to tie your account to other social media networks, like Facebook, Plaxo & LinkedIn • Where to find followers and the etiquette for retaining the best ones.

• You’ll receive a good list of followers to get you started and some great website resources to jump start your efforts right away • By the end of the session you’ll know if Twitter is right for your marketing plan, and practical tools to jumpstart your efforts

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www.THETRADESHOW.org

MONDAY

Exhibitor and Supplier Seminars

Product Seminars

9:45am–10:45am

10:00am–10:45am

How to Work with Travel Bloggers

Agency Productivity and Profitability

Presented by Edward Hasbrouck, Practical Nomad

Brought to you by Travelport Presented by Tricia Browne

Blogs and bloggers are potentially important to publicists and marketers precisely because they aren’t the same as traditional travel media or travel writers. Travel suppliers and travel agencies will benefit from relations with blogs and bloggers only if they take the time to learn who they are and how they are different. In this session, Edward Hasbrouck -- speaking from his experience as a leading travel blogger and as a travel agent and agency publicist -- will explain how to work with the travel bloggers without making the mistakes that have gotten so many other travel marketers off on the wrong foot.

You will learn: • Understanding travel bloggers: Who we are and why we blog • How travel blogs and bloggers are different from traditional travel media or writers • Why travel bloggers often have negative opinions of PR agencies and marketers • Finding common ground: How to make a good first impression with travel bloggers • Know your blogs and bloggers: Niche blogs and targeting • Blog content: News, advertising, and everything in between • Podcasting and more: Images, audio, and video • FTC guidelines and ethics of disclosures of freebies, junkets, and sponsorships

8:30am–9:30am

Travelport is one of the largest and most geographically balanced global distribution system (GDS) providers, operating the Worldspan™, Apollo ™and Galileo™ platforms. With a product portfolio comprising the most relevant technologies and services, we can help to keep your capabilities high and your costs down. From leading shopping and faring solutions to full, rich content, learn how Travelport’s innovative solutions can help you survive and thrive. Join us and be entered to win a Starbucks gift card!

10:00am–10:45am

Auto Europe—The International Car Rental Service Leader Brought to you by Auto Europe Presented by Joe Maniscalco Learn of the many benefits when booking your clients with Auto Europe and Destination Europe. It starts with access to the industry’s largest car rental fleet with over 4,000 locations worldwide, to a reservations and customer service department open 24-7-365, free toll free customer service worldwide with prices guaranteed in US dollars. Receive the latest information on our programs including; transfer & chauffeur drive services, Peugeot buyback leases for long term rentals, GPS, cell phones and much more. With Destination Europe, one call does it all. Your client can have all of their travel handled from airfare to hotels to car rental and beyond.

Partnering with over 30 airlines and more than 30,000 hotels worldwide Destination Europe will deliver all of your clients needs.Auto Europe your partner in travel for over 50 years. We look forward to seeing you at our seminar!

The Travel Agency Industry: Trends and Opportunities Brought to you by ASTA Presented by John Pittman Did you know that the 2007 US Economic Census claims that revenue for the travel agency industry increased from roughly $9 billion in 2002 to about $19 billion in 2007? Industry veteran John Pittman will present a detailed overview of the travel agency market based on government, ARC and ASTA data, as well as his own observations based on his work with ASTA members. This is a must-see seminar for industry suppliers that are new to the industry, as well as anyone else curious about what the travel agency industry is and where it might be heading.

www.THETRADESHOW.org

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MONDAY

10:00am–10:45am

Preparing for Cuba Brought to you by Fund for Reconciliation and Development Presented by Marti Aragones, Andrea Holbrook, Steve Richer & John McAuliff The 2010 Trade Show takes place as Congress moves toward a vote on allowing normal US commercial tourism to Cuba. The legislation is strongly supported by ASTA, NTA, USTOA, Orbitz, and others in the industry, as well as by the US Chamber of Commerce and leading farm and human rights organizations. Before the House and Senate act, the Obama Administration is expected to liberalize people-to-people travel for educational, cultural and other non-tourist purposes.

This interactive workshop provides an update on developments in Washington, business opportunities for travel agents and tour operators, and experience-based insight into successfully working with Cuba. Half of the session will be devoted to questions and discussion, with personal follow up available at the “Cuba Now” booth (# 319).

The program will begin with a tribute to Bob Whitley, former President of USTOA, who chaired the Cuba program at the 2009 Trade Show.

10:00am–10:45am

• Creates community between experts, friends, family, and other travelers that share common travel interests and experiences.

And, get information on how you can join the Tribe!

Industry Sessions on THESHOWSTAGE 12:00pm–12:30pm

Preview of the 2011 International Destination Expo, San Juan, Puerto Rico!

Narciso Moreno, Mario Gonzalez La Fuente & Gabriel Emanuelli, Puerto Rico Tourism Company Come learn the many reasons why after this destination training event your business will improve. Learn to sell the Caribbean in todays market and increase your sales!

Register to attend IDE Puerto Rico by visiting the ASTA or Puerto Rico booth and you will have a chance to win a free* 3 day & 2 night pre/post resort stay! Winner will be announced during general session.

Saint Lucia, Live the Legend Brought to you by Recommend Magazine Presented by Lorine Charles – St Jules, Saint Lucia Tourist Board A detailed presentation of the destination based on the new Saint Lucia Specialist Program created by Recommend magazine. An overview of the island and the niche travel markets it serves along with an array of attractions, sites and culinary options, as well as new fresh tools to help sell Saint Lucia. Additionally, the presentation will feature new properties on the island that are design forward and serve a variety of markets such as romance, family and active.

2:00pm–2:10pm

Sneak Peak at Travel Weekly Agent Trends Survey Presented by Arnie Weissmann, Editor in Chief, Travel Weekly For the past 40 years, Travel Weekly has conducted the Travel Industry Survey to reveal the latest agent trends in booking patterns and agency profiles. We’ve also added a psychographic feature that looks at agents attitudes towards their jobs. We’ll look at the highlights in this presentation.

2:10pm–3:00pm 10:00am–10:45am

TravelTribe, the Fastest Growing Travel Community Brought to you by Performance Media Group Presented by Shawn Murphy Discuss the traveling public’s migration to travel tribes, lead your tribe and grow your business with the fastest growing travel community. Travel consumers have reached information paralysis – how do you move them towards a buying decision?

Join this informative session to learn about how Travel Tribe: • Provides travelers with relevant and reliable travel information • Connects travelers with industry experts who can assist with booking

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Moving Forward - Working Together, Cruise Lines & Agents!

Moderated by Arnie Weissmann, Editor in Chief, Travel Weekly Panelists: Vicki Freed, Senior VP, Sales and Trade Support & Services, Royal Caribbean International; Roger Block, President, Travel Leaders; Steve Tracas, President & CEO, Vaction.com and Camille Olivere, Vice President, Sales, Norwegian Cruise Line What do cruise lines and agents need from one another? Listen in on this lively interaction between major cruise lines and travel consortia leaders as they discuss the keys to a successful agency-cruise line relationship and how they’ll work together in the future. Take a look at what the future holds for the agency distribution channel and hear the consortia leaders’ reactions from an agent’s perspective.

www.THETRADESHOW.org

MONDAY

Technology Pavilion

Presentation Pavilions

12:00pm–1:00pm

1:30pm–1:50pm

Blogging 101—How to Start a Blog and Use it for Your Business

Auto Europe—The International Car Rental Service Leader

Presented by Bryan Alaspa, The Examiner

Brought to you by Auto Europe Presented by Joe Maniscalco

The phenomenon of blogging is still relatively new. However, it has now pervaded nearly every part of the internet and is here to stay this session will provide you with tools on how to create a blog that will work.

You will learn: • What is a blog?

• Why should a business use a blog?

• What do you need to think about before you write that first sentence • Picking a topic • Picking the right blogging format • Writing that first blog entry • Building an audience

Learn of the many benefits when booking your clients with Auto Europe and Destination Europe. It starts with access to the industry’s largest car rental fleet with over 4,000 locations worldwide, to a reservations and customer service department open 24-7-365, free toll free customer service worldwide with prices guaranteed in US dollars. Receive the latest information on our programs including; transfer & chauffeur drive services, Peugeot buyback leases for long term rentals, GPS, cell phones and much more. With Destination Europe, one call does it all. Your client can have all of their travel handled from airfare to hotels to car rental and beyond.

Partnering with over 30 airlines and more than 30,000 hotels worldwide Destination Europe will deliver all of your clients needs. Auto Europe your partner in travel for over 50 years. We look forward to seeing you at our seminar!

• Success stories • Potential pitfalls • Next steps

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MONDAY 1:30pm–1:50pm

1:00pm–1:20pm

Choice Hotels International

Get Resourceful!

Brought to you by Choice Hotels International Presented by Gail Sayadian

Brought to you by Hilton Worldwide Presented by Peter Maltby

Over 6,000 hotels in more than 30 countries representing 11 great brands—Choice Hotels certainly has something to offer your customers!

Please join us to hear first hand details of an exciting new network of hotels, travel agent promotions and ongoing benefits available to you, our travel industry partners.

Are you aware of the many available resources? Get useful ideas and tips on where to get the inside scoop on Hilton Worldwide and its many brands. Dive into online training, product information, news and tips, special rates and how staying loyal pays off. One lucky attendee will get to experience a 2 night stay in any Hampton Inn in the US simply by participating in this seminar.

You will learn about: • 6,000 Hotels in more than 30 countries • 11 Great brands, with an array of services and amenities to meet all of your customers needs • Exciting New Network of Hotels • Travel Agent Promotions • Exclusive Hotel Partner of the Daily Dividends Travel Agent Rewards Program Drop your card at the beginning of our session and be entered to win 50,000 choice privileges points Sign up for Choice Privileges and take advantage of our 250 point travel partner bonus program Stop by our booth #707 for more information

11:30am–11:50am

How to Be Successful in Today’s Religious Marketplace as a Travel Provider Brought to you by the World Religious Travel Association Presented By Kevin J. Wright In 20 minutes, you will receive the all-important “10 Keys to Success” in the Religious Marketplace from the industry’s top faith-based travel educator and four-time published author: Kevin J. Wright, President of the World Religious Travel Association. More specifically, this seminar will provide you: • An opportunity to learn about the “New Era” of today’s faith-based customer • Concrete ideas on how to enter or expand your religious travel business

11:30am–11:50am

Experience Starwood’s Travel Professional Program. Are You A StarwoodPro? Brought to you by Starwood Hotels & Resorts Presented by Chris Austin Are you a StarwoodPro? Join Chris Austin, vice president of global retail, leisure and luxury sales for Starwood Hotels & Resorts and find out how you can become a StarwoodPro. Austin will take you on a virtual tour of the company’s travel professional website, www.starwoodpro.com.

New for 2010 Starwood is adding destination modules to its ProLearning platform. Austin will share some of the highlights of all the available modules, explain how you can earn access to Starwood’s lowest travel professional rates, and highlight all the resources Starwood has created for it travel professional partners through starwoodpro.com. And win an exciting Starwood Resorts giveaway so you can experience one of the nine brands and 1,000 properties in 100 countries around the world.

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• Enriched vision, mission, and strategy for accomplishing your agency goals • A dynamic, fun, and interactive presentation Plus Kevin will be giving away several copies of his autographed travel guidebook as prizes!

12:00pm & 2:00pm

SeaWorld Parks & Entertainment Animal Ambassador Presentations SeaWorld Parks & Entertainment is a unique collection of 10 parks throughout the country where connections are made, wonder is celebrated and fun comes in all shapes and sizes. We care for the largest animal collection in the world. Additionally, since 1965, we have rescued more than 17,000 stranded, sick or injured animals including endangered and threatened species. Come see SeaWorld Parks and Entertainment’s animal ambassadors to learn more about our conservation work and zoological expertise that extend to every corner of the globe. You will even have the opportunity to win free tickets to one of our parks!

www.THETRADESHOW.org

MONDAY

1:00Pm–1:20Pm

The Beat of the Industry—TravelPulse Brought to you by Performance Media Group Presented By Brett Couvillion

strategies have their own drawbacks and rewards. If you are a Host Agency or if you are thinking of expanding your business to include ICs, you do not want to miss this debate.

Panel 3 – The Great Debate: Airline Unbundling’s Impact on the Future of Travel Distribution – Where is It all heading?

Get a tour of the most visited travel trade website in the world. Stop by to hear the latest from TravelPulse.com. Find out how you can take advantage of all the site has to offer, including • Up to 70 news items each day • on-demand informative video, including an original show every day • the latest travel deals • and tools to market yourself to consumers Moderated by Marc Casto, Casto Travel 8:00am – 11:00am

Retail Travel Leadership Summit Separate registration required. See Registration Staff to sign up Panel 1 - SuperSizing: Does Cross Selling Enrich Your Business or Cost You?

Panelists: Kate Murphy, Wings Travel Group; Roger Hale, ADTRAV Travel Management; Kyle Moore, Sabre Travel Network; Mike Premo, ARC; Jim Davidson, Farelogix Airlines are turning distribution upside down with their unbundling strategies, from baggage and seat fees to drinks and snacks. Even GDS distribution may be unbundled. American has asked some agents to “go direct” and bypass the GDSs in the name of providing “robust functionality” so that unbundled products can be “merchandised.” Will this “unbundling” frenzy expand to other sectors? Experts will debate the pitfalls and opportunities of selling ancillary services, and also prognosticate about where this is all heading.

Moderated by Kaye Ceille, Avis Budget Group Panelists: Julius Robinson, Marriott International; Darcy Lard, Flathead Travel Service, Inc.; Wendy Weigel, AAA Minneapolis & Carolyn Cauceglia, Amadeus North America

“One-stop shopping” is often how many travel agents position their businesses, yet car rental companies, hotels and insurance vendors say that their services are often overlooked and forgotten as these products are rarely sold in conjunction with air. Why are agents forgoing this revenue? Is it not worth their effort? Or, are agents just not aware of the opportunities? Listen to suppliers and agents debate the issues

Featured Speaker: Auto Europe Eric Ledroux

Panel 2 - What’s the Best Model: Employees or Independent Contractors (IC)?

Moderated by Jackie Friedman, Nexion Panelists: Andi McClure-Mysza, Montrose Travel; Alexander Chemla, Altour; Jennifer Wilson-Buttigieg, Valerie Wilson Travel; Karen Turner, SourceRight Solutions Adding to your human resources can help grow your business. Yet, is hiring a new employee with its added liability and responsibilities the right choice, or should you increase your use of independent contractors? Both

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PLACE AD HERE

Tuesday Educational Sessions

• What to post for maximum exposure, and when • How to engage your visitors and fans to spread your message

1:30pm–2:30pm

Achieving Business Excellence: Benchmark Data for Travel Agency Owners and Managers Brought to you by ASTA Presented by John Pittman How do your financials, revenues, GDS contract and employees stack-up against your competitors? Could you be doing better? One of the most consistent challenges that face travel agency owners and managers is the ability to effectively benchmark against their peers.

You will receive a broad overview of: • ASTA’s GDS • Service Fee • Financial and Labor and Compensation surveys that show the average ranges of financial and business performance of the travel agency industry You will learn:

This is a hands-on class so be sure you have already signed up for Facebook and bring your user name and password to the class for the maximum benefit.

1:30pm–2:30pm

Power Business Performance with Sabre Travel Network® Presented by Sean Arena Extreme efficiency and more revenue: Two cornerstones every business hopes to one day achieve. There is no better feeling than finding a way to bring more efficiency or more revenue into your business by doing little more than better leveraging tools right at your finger tips. Are you making the most of all available resources?

Join this session to learn how the Sabre® RedTM travel solution can power your business performance. The Sabre Red Revenue Suite helps you capture more revenue on more sales while the Sabre Red Efficiency Suite enables you to control costs with extreme efficiency.

• How to assess the relative strength of your company as it exists today

In this session, we’ll take an in-depth look at the Revenue Suite and the Efficiency Suite so you’ll be able to:

• Develop goals for taking your company to the next level

• Sell travel extras and insurance to drive more revenue to your agency

9:30am–10:15am

• Use automated service fee management capabilities to increase what you earn per transaction

Building Blocks for Facebook Fan Pages

• Customize the Sabre Red Workspace to meet the unique needs of your business

Presented by Chelle Honiker-Yarbrough, CTC, TravelWebTrainging.com Once thought of only as a way to connect with old college chums, Facebook is an even more powerful medium for attracting new customers than websites. Fan pages are an interactive goldmine, in fact, because it allows you to precisely target your audience - something no search engine can do! Join Chelle Honiker Yarbrough, CTC as she shares the ins and outs of Facebook Fan Pages and shows you how this free service can gain you fans overnight, helping you sell more travel by letting your fans recommend your offers to their friends for you - extending your reach into new marketplaces.

You will learn: • How to build a basic fan page • How to edit your profile photo

• Use the graphical workflow to reduce agent training time and keystrokes

1:30pm–3:00pm

Professional Selling Skills Brought to you by CLIA Presented by Bernie Blomquist, MCC, CTC, LCS Earn 10 credits toward ACC and MCC Certification requirements Geared toward the front-line counselor who has experience but wants to sharpen their sales skills. The seminar will enable participants to: recognize the five essential steps of the sale, qualify a client, overcome the most common barriers to the cruise sale, add value to every sale and employ strategies to get and keep the business.

• How to connect third party applications like Twitter, your blog and calendars

www.THETRADESHOW.org

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TUESDAY

2:45pm–3:45pm

You will learn about:

The Power of Words and Selling Using E-mail

• A quick history of Gay Tourism

Brought to you by University of Travel and Client Ease Presented by Charlie Dubinsky and Darla Garber During this seminar you will learn how various words can present differently and make the client pick up the phone or to make that reservation. You will also learn how to use email to make more sales.

• IGLTA’s resources • Niches within this diverse market • Justification for courting the LGBT traveler • Travel research studies and methodology • Supporting the needs of the LGBT traveler

2:45pm–3:45pm

• Good advertising/promotional practices

There’s Money in the Air When Working with Consolidators

• Useful publications, media and websites

Presented by Akshay Shah, United States Air Consolidaters Association Consolidators can help you make money on airline tickets. United States Air Consolidator Association (USACA) members provide their travel agent customers with integrity, trust, and reliability.

• Trusted endorsements for “Gay-Friendly” travel destinations or providers • Top “Gay-Friendly” destinations

2:45pm–3:45pm

You will learn about:

What Every Travel Consultant should know about Today’s Luxury Traveler

• The history of consolidators (consolidation)

Presented by Tara Gupta, CTC, CTIE, Comprehensive Training Solutions

• What consolidators offer and how it can help you • How to distinguish between a true consolidator and a “Quasi” consolidator • Why you should use USACA members for your airline tickets

1:30pm–3:00pm

Understanding Groups Brought to you by CLIA Presented by Tom Cogan, MCC, CTC, LCS Earn 10 credits toward ACC and MCC Certification requirements This program demonstrates how to develop group business as a profit center covering the following subjects: identifying groups and their characteristics, sources for lead development, marketing to groups, working with group leaders, analyzing group potential.

1:30pm–2:30pm

We Are Welcome Here—Gay Tourism Research & Data Brought to you by IGLTA Presented by Tom Nibbio Utilize IGLTA membership as the world’s official resource and representative to connect to LGBT tourism businesses and traveling consumers. Gay Tourism is no longer a niche. It has grown to be a steady, reliable source of visitors for destinations worldwide. Learn more about this valuable market from IGLTA Staff and industry experts.

Now, more than ever before, “Luxury” is a highly personalized term. No longer a static idea with images of decadence and opulence for anybody who has the money to pay for it, Luxury Travel is now an experience that creates everlasting memories customized to the needs of the individual traveler. It is a term that has been redefined by the recent economic times bringing about a definition where the gap between perception and reality may have widened both for the consumer and the Travel Consultant.

According to industry gurus Luxury is no longer about “conspicuous consumption” but about experiences that involve “authenticity” and “Return to Life”.

• So what does this specifically mean for the Travel Consultants targeting the Luxury client?

• Which suppliers and products offer “authentic” experiences?

• Which destinations and experiences offer a “Return to Life” element?

• How does a Travel Consultant help create memories of transformative experiences that change a person from the inside?

• What do Travel Consultants need to know, have or do, to ensure that they can serve the changing needs of today’s luxury traveler?

• How do Travel Consultants align sales and marketing messages to reflect this changing need of the luxury traveler?

Exhibitor and Supplier Seminar 9:00am–10:00am

How to Find, Talk to and Work with the Growing Home Based and Independent Travel Agent Distribution Channel Presented by Scott Koepf CTC, MCC, Americas Vacation Center If you are looking to get business from the US and Canadian Travel Agency distribution system then this seminar is a must! The fastest growing

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TUESDAY

segment of retail travel distribution is the home based and independent travel agent. They are difficult to find and operate differently than the distribution channel of the last 40 years. Learn how to reach them and work them in this important seminar.

expert program updates and much more. Available sales support material for agents – resources and much more!

9:30am–10:15am

Product Seminars 9:30am–10:15am

Expand Your Knowledge to Expand Your Business!

Brought to you by MailPound Presented by Debbie Maier, CTIE Join MailPound President, Debbie Maier for an exciting session giving you the tools to harness the power of your client database while utilizing the multimedia platforms of today. Take the opportunity and educate yourself with new age strategies and tools giving you the ability to manage and create a successful business including:

Grow Your Business with ASTA – An Agents Perspective!

Brought to you by ASTA Chris Russo, Travel Partners & Matthew Bancroft, ASTA You may be asking yourself, why should I join ASTA? The reality is, time spent bettering yourself or your company is time well spent. Please join Mathew Bancroft, ASTA’s Senior Manager of Membership Sales and Chris Russo, ASTA’s President & Chairman of the Board and hear about the tools that ASTA provides from an agents perspective and how you can use them to further your business and increase your bottom line.

9:30am–10:15am

The Story Behind Our 52 Stories • How to leverage social media to increase your business • How to utilize the free cutting edge marketing tools provided on MailPound • How to create custom eBrochures in less then 3 minutes, send personalized eFlyers to your database of clients, expand your knowledge through online education, and register for your free personal agent website and more.

9:30am–10:15am

Host vs. Franchise: Which Is Right for You? Brought to you by Cruise One Presented by Tim Courtney Affiliating with a host or franchise is more important than ever. There are many models to choose from in the travel industry, but which option is right for you? Whether you’re looking to join a host or launch a travel franchise, we have the facts to help you decide.

Brought to you by The Cosmopolitan of Las Vegas Presented by Colleen Birch This amazing resort, placed perfectly between City Center and the Bellagio fountains, brings 52-stories of unprecedented elegance to the worldfamous Las Vegas Strip. Among its signature characteristics are one-ofa-kind casino cabanas with private gaming, 3 distinct pool environments perfectly suited for every mood, and a Spa & Hammam that redefines relaxation. Its restaurant collection, helmed by world renowned Chefs, boasts a variety of original tastes, ranging from sushi and sashimi at Blue Ribbon to the finest, juiciest steaks at STK. After dinner, raise a glass at one of 4 independent lounge and bars scenes prior to enjoying the unrivaled rooftop nightclub. Terrace Studios feature oversized private terraces and touches not found elsewhere on the Strip, while Terrace One Bedrooms include luxury amenities as well as decadent bathrooms featuring a sensuous Japanese soaking tub. The Wraparound Terrace Suite’s glass doors open to an expansive wraparound terrace with panoramic city views.

A culmination of thoughtful experiences, impeccable design, attentive staff, and one-of-a-kind views both inside and out make this a Las Vegas not to be missed.

9:30am–10:15am 9:30pm–10:15pm

See Puerto Rico…si!

Brought to you by Puerto Rico Tourism Company Presented by Yolanda Figueroa, Gabriel Emanuelli & Ciso Moreno The objective of this seminar is to share with travel agents an overview of the largest home port of the Caribbean. Puerto Rico offers great earnings potential. Take in 16th Century Spanish forts, exotic rainforests and the beauty of the islands of Vieques and Culebra to the East. Puerto Rico is also the culinary capital of the Caribbean options range from classical European to exciting Caribbean- Asian fusions and unique “criollo” cuisine.

Add Puerto Rican rum, great beaches and your clients will have the best vacation ever. Learn about hotel updates and offers, cruise lines and passenger statistics, attractions and tours, shopping, Puerto Rico Travel

www.THETRADESHOW.org

Top Ways to Grow Your Sales with VAX VacationAccess Brought to you by VAX Vacation Access Presented by Nancy Emiley Don’t miss this unique opportunity to learn about the top ways agents use VAX VacationAccess to grow their business. In this session, you will hear tips that will help you maximize the most powerful tools of VAX and showcase your value to your customers while making more profitable sales. Don’t miss out on this opportunity to bring additional value to your customers.

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TUESDAY

Technology Pavilion

Presentation Pavilion

11:00amâ&#x20AC;&#x201C;12:00am

11:30am

Advanced Facebook Tips and Tricks

SeaWorld Parks & Entertainment Animal Ambassador Presentations

Presented by Chelle Honiker-Yarbrough, CTC, TravelWebTraining.com Facebookâ&#x20AC;&#x2122;s built-in profiling system gives you a marketing edge that no other system offers. Search engines are slow, Twitter is too vast and open. Every user that signs up for Facebook has to provide demographic information that helps you zero in on your target market and hit them with the right offer at the right time. In this session, Chelle Honiker Yarbrough, CTC introduces you to the world of FBML - Facebook MarkUp Language - which lets you add completely customized pages and features to your Facebook page like YouTube Videos, Appointment Calendars and Booking Engines.

SeaWorld Parks & Entertainment is a unique collection of 10 parks throughout the country where connections are made, wonder is celebrated and fun comes in all shapes and sizes. We care for the largest animal collection in the world. Additionally, since 1965, we have rescued more than 17,000 stranded, sick or injured animals including endangered and threatened species.

Come see SeaWorld Parks and Entertainmentâ&#x20AC;&#x2122;s animal ambassadors to learn more about our conservation work and zoological expertise that extend to every corner of the globe. You will even have the opportunity to win free tickets to one of our parks!

You will learn: â&#x20AC;˘ What FBML is and how it is used on a Fan Page â&#x20AC;˘ How to add YouTube Videos and other media to your page â&#x20AC;˘ How to customize a welcome page, bypassing â&#x20AC;&#x153;The Wallâ&#x20AC;? and making your page stand out â&#x20AC;˘ How to connect advanced applications such as booking engines to your page This is a hands-on class so be sure you have already signed up for Facebook and bring your user name and password to the class for the maximum benefit.

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EXHIBITOR ALPHABETICAL LISTING Booth #

DIRECTORY NAME

1-800-Book-A-Limo

806

Disney Destinations

811

A Elegant International Limousines

1117

Dollar Thrifty Automotive Group, Inc.

1129

ABC Corporate Services

703

Dominican Republic Tourism Board

317

Adventure Touring RV Rentals

1003

Egyptian Tourist Authority

829

AirTran Airways

1219

Endless Vacation Rentals

701

Alamo Rent A Car

729B

Enterprise Rent A Car

729

All Discovery Cruising

305

E-Turbo News

237

ALTOUR

406

Expedia CruiseShipCenters

400

Amadeus North America, Inc.

1016

Explorations

915

American Express

903

Extreme Experiences

1113

American Society of Travel Agents

921

Florida’s Space Coast

1131

America’s Vacation Center / American Express

309

Grand Canyon Tour and Travel

1031

Amtrak

1122

Greater Fort Lauderdale Convention & Visitors Bureau

1330

Anchorage CVB / Alaska Travel Industry Association

300

Greater Miami Conv. & Visitors Bureau

1336

APG-USA Global Airline Representation

900

Greek National Tourist Org.

419

ARC (Airline Reporting Corp)

801

Grenada Board of Tourism

320

Auto Europe / Destination Europe

535

The Group Tour Company: Washington & New York Group Tours

AvisBudget Group

420

Belize Tourism Board

313

Berkely Agency

1319

Best Western International

909

Bluegreen Resorts

1234

Brazil - Brazilian Tourist Board

629

Bridal Guide Magazine

914

Cancun CVB

611

CareVacations CruiseShipAssist

204

Carnival Cruise Lines

220

Cayman Islands

316

CCRA Travel Solutions

902

Celebrity Cruises, Inc.

205

Choice Hotels International

707

CIE Tours International

734

Cirque du Soleil

1213

Club Med USA

318

Colonial Williamsburg Foundation

1323

Come & Go Vietnam

436

The Cosmopolitan of Las Vegas

929

Costa Cruise Lines

212

Croatian National Tourist Board

538

Cruise Lines International Association

201

Cruise Planners - American Express

209

Cruise.com

206

CruiseOne

405

Cuba Now - Travel Industry Network on Cuba

319

Cunard Line

216

Digital Design Video Productions

1104

DirectFlights.com

1313

Discover Travel & Tours

635

DIRECTORY NAME

www.THETRADESHOW.org

Booth #

1004

Guadeloupe Islands Tourism Board

416

Guatemala Tourism Board - INGUAT

934

Hertz Corporation, The

1010

Hilton Worldwide

529

Holiday Inn Express - Nellis

929

Holland America Line

218

HotelsPro Travel Wholesaler

1007

HomeBasedTravelAgent.com

213

IATAN

1215

IGLTA - International Gay & Lesbian Travel Assn.

1214

IHG - InterContinental Hotels Group

817

India By Design

338

India Tourism

821

Indochina Travel Services - Its Vietnam

229

The Inn At Fox Hollow

1120

International Holidays

307

Israel Ministry of Tourism

337

JAX FAX Travel Marketing Magazine

735

K Hotels International

911

Kenya Destination

835

Kleintours

938

Korea Tourism Organization

235

Las Vegas Convention & Visitors Authority

929

LEGOLAND Florida

1334

Loews Hotels

1135

Ludus Tours

1108

Magister Tours Inc.

330

MailPound

200

Majestic Tours Ltd

321

Mark Travel Coporation

1011

Marriott International

1223

49

DIRECTORY NAME Marveltour Tourism, Inc.

Booth #

DIRECTORY NAME

Booth #

329

Starwood Hotels & Resorts Worldwide, Inc.

807

Maryland Port Administration

304

Station Casinos

929

Mears Transportation

1233

Summer Bay Resorts

1128

Meeting Point North America

1005

Sunny Land Tours

1102

611

Taiwan Tourism Bureau

228

MGM Resorts International

929

Technology Pavilion

1103

MSC Cruises (USA) Inc

306

THOR, Inc.

912

NACTA

1314

Time Share Hot List

1212

National Transaction Corporation

1027

Todd Travel Promotions

815

New Orleans CVB

1320

Touring Israel

636

Nexion

810

Tourism Authority of Thailand

236

Nickelodeon Family Suites

1231

Tourism Cares

1118

Norwegian Cruise Line

203

TransEurope Tours

329

On Call International

1216

Transportation Security Administration

1321

Orbitz Worldwide

1019

Travel Insured International

1115

Orlando Premium Outlets

1232

Travel Planners International

711

Orlando/Orange County CVB

1228

Travel Quest - Travel Leaders

323

Our Lucaya Beach & Golf Resort, Grand Bahama Island

314

Travel and Tour World

339

Pacha Tours International, Inc.

329

Travel Research Online

1315

Pacific Delight Tours

230

Travel Weekly

439

PakUrDerm

1023

Travelage West

1021

Palace Travel

836

Travelex Insurance Services, Inc.

402

Passport Online Inc

1106

TravelPassportVisaCenter.com

404

Performance Media Group, LLC

802

Travelport

613

Philippine Department of Tourism

322

TravelSafe Insurance

312

PJR Travel - Europamundo

1006

Treasure Island Hotel

929

Presidente InterContinental Hotels and Resorts

1221

Trinidad and Tobago Tourism Development Company

217

Princess Cruises & Cunard Line

214

Tripology

408

Puerto Rico Tourism

719

Tropicana Casino & Resort Atlantic City

1132

Questex Media / Luxury Travel Advisor

736

Tropicana Las Vegas

929

Radisson Resort Port Canaveral

1332

Tura Turizm

329

Rail Europe, Inc.

537

Turkish Airlines

329

Recommend Magazine

1121

Turkish Culture & Tourism Office

329

Rhode Island Novelty

904

U.S. Virgin Islands Department of Tourism

418

Ritz Tours - VIctoria Cruises

336

Uganda

834

RockResorts / Vail Resorts Hospitality

916

UNIGLOBE Travel USA

302

Royal Caribbean International

207

United States Tour Operators Association

1009

Royal Resorts / Caribbean Islands Travel LLC

215

Universal Orlando Resort

1229

Sabre Travel Network

619

University of Travel

208

Sceptre Tours

737

Urgent Passport Services, Inc.

803

Sea World Parks & Entertainment

1329

US Customs and Border Protection

808

Secure Wrap

1133

Vacation.Com

1029

ShoreTrips

412

VacationRoost

913

Signature Travel Network

308

VAX VacationAccess

1312

Sky Bird Travel & Tours

907

Vietnam Airlines

328

South Dakota Office of Tourism

1130

VIP Tours

705

South Point Hotel

929

Web Tour Maroc

837

Special Interest Britain

437

World Religious Travel Association

805

Special Needs Group

301

Wynn Las Vegas

929

STAR Service Online and Weissmann Reports

1002

Zagreb Tourist Board

536

Zeraflex Tours

637

Mexico Tourism Board

50

www.THETRADESHOW.org

Educational Opportunities You Won’t Want to Miss!

Expand your travel knowledge by becoming certified as a specialist in a variety of topics your clients will value.

Specialist Courses

NEWLY ADDED

• • • • • •

Turkey Black Paris Heritage Family Travel Niche Travel Mature Adult Travel USA Travel Expert

• • • • •

Cuba Travel North American Rail Travel Marketing Jordan (FREE) Greece (coming soon!)

Enhance your portfolio become a certified Destination Specialist.

Attend the International Destination Expo in San Juan, Puerto Rico April 14-17, 2011.

Destination Immersion

Trip Itineraries

• Participate in exclusive access to ship inspections to explore the cruise line’s fleet • Become a certified destination specialist in the Caribbean • Build future business by meeting with specialized suppliers This invaluable program saves you time and effort when you need to produce premium itineraries to unfamiliar destinations.

• Gain one-click access to 300+ detailed itineraries • E-mail and/or print itineraries in Word and PDF formats • Individual itineraries for $5 or discounted annual membership ($49.95)

Visit the Education Station at Registration

Visit the ASTA Booth #921

Visit the Education Station at Registration

PDF’s

39

for as low as

$

Save time and inc increase profits with ASTA’s educational programs.

www.ASTA.org/Education Dedicated to the Business of Selling Travel

B T NOW EFORE P AC RI C

| Orlando, Florida

Upgrade to the

W HO ES

September 12-14

$8 UP TO 9 AFTE O RT G H ES

Best Value Package $

NEW! e-Learning Center

Remember to upgrade to the Best Value Package Our new e-Learning Center provides you with unlimited access to recordings of over 50 educational seminars and sessions taught in Orlando. Missed a seminar because of a scheduling conflict? Loved a seminar you attended but can’t remember everything?

Upgrade your registration for the Best Value Package and receive access to the e-learning center where all educational sessions will be available for you to continue your learning experience back at the office. Plus have access to the Orlando VIP Perks–all listed on page 23!

only

74

esk D n o i t ra t s i Reg he

Go t o t h e

t o s ig n- u p

be fo re t

p rice g oe s

u p!

2011: ADVANCE YOUR CAREER IN TRAVEL

TARGETED EDUCATION FOR RETAIL TRAVEL SELLERS Make the commitment now to advance your travel career in 2011. The show will feature all of the networking opportunities and cutting-edge education that you experienced in Orlando, and will give you an opportunity to explore the ever-changing ‘Sin City’.

Become the travel experts your clients desire with the 3-day educational conference program designed specifically for you. The comprehensive education and training will enrich your career and increase your sales.

By attending THETRADESHOW, you will gain the essential knowledge and expertise to make your travel business more profitable.

In just three education packed days, the #1 travel trade show in North America will provide a wide selection of educational sessions to help you enhance your areas of expertise and capture more sales opportunities.

www. THETRADESHOW.org

SEPTEMBER 11–13, 2011 | LAS VEGAS, NV

®

International Gay & Lesbian Travel Association

THETRADESHOW is brought to you by the leaders in the travel industry.

To get audio recordings of the session courses from the Orlando show, plus early bird discounts for 2011, visit