ASTA IDE 2012, Lima Peru

International Destination Expo March 1-4, 2012

The Only Destination Training Conference Learn how to sell South America during an exclusive event on-location in Lima, Peru.

Immerse yourself in strategic destination sales training, global networking and industry-best marketing practices. Become a Peru specialist.

The possibilities are endless.

Peru Possibilities. Endless.

Peru. Live the Legend.

Travel is an adventure. Today’s successful travel professional goes beyond glossy brochures and website descriptions. They get to know the ins and outs of a destination. They learn what makes it tick.

It’s that kind of knowledge that can make or break the sale. And it’s that kind of knowledge that can only be gained by attending ASTA’s International Destination Expo, a one-of-a-kind onsite learning experience that immerses you in a destination.

Learn the skills and know-how to market your business and increase sales with:

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complimentary sightseeing tours that take you to the places your clients want to visit;

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a trade show featuring local and international suppliers that you won’t meet at any other trade show;

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networking opportunities that will translate into future sales; and, industry-recognized destination certification you can use to showcase your expertise to your clients at home – now and in the future.

Tourist in Taquile Islandi Alex Bryce / PromPerú

Tourists in Larco Mar mall Carlos Ibarra / PromPerú

History.

People.

Beauty.

Food.

Compelling Welcoming Overwhelming Matchless

This year, ASTA will take you on a journey to explore the mysteries, wonders and excitement of Peru during a one-of-a-kind global conference.

This unique destination training event provides you with the knowledge and tools you need to be a Peru Destination Specialist. Arrive home with more than great experiences; be equipped with tangible tools to begin earning a return on your investment. From a marketing plan to sales leads and a customizable press release, you will be able to put your Peru Destination Specialization to work immediately.

National Reserve Carlos Sala / PromPerú

A Special Invitation From Peru.

As host of the 2012 IDE, PromPeru extends a special invitation and welcome to visit its beautiful country next March. A destination that must be seen to be believed; experience a dream come true that will open your eyes to the magic of Machu Picchu, one of the ‘New Seven Wonders of the World.’ With exclusive tours and special sightseeing opportunities provided by APOTUR, each guest is in for an unforgettable adventure. See you in Lima March 1 – 4, 2012!

For more information on 2012 IDE host PromPeru, visit www.peru.travel/en/

Peru is a destination like no other; it is a lifechanging exploration into the world of travel. Join your peers March 1 – 4, 2012 for an unforgettable conference and see for yourself why when it comes to Peru, the possibilities are endless.

Register now to secure your lowest rate and start your journey today.

Llachon weavers in Puno Domingo Giribaldi / PromPerú

A Motivating Destination 6 Reasons to Attend 1. It’s about experience. No other conference places you “in the field” with a series of complimentary sightseeing adventures that introduce you to the real Peru. Become a destination expert and promote your business from your own experience.

2. Not your ordinary classroom. With the chance to immerse yourself in local culture and the prospect of adventure right outside the door, your training seminars take you beyond the classroom and give you real-life experiences to share with your clients.

3. Destination certification. The International Destination Expo is so much more than “just a conference.” Come back armed with first-hand accounts and insider knowledge to help you better market your specialty. With ASTA’s industryrecognized certification, you can proudly display your specialization to help secure new clients.

4. Expand your horizons and build your business. You’ll meet with regional suppliers and network with knowledgeable international agents, who can give you the inside track on new tours, marketing opportunities and client prospects.

5. Extraordinary Value. Thanks to exclusive partnerships, ASTA is able to offer you special negotiated rates on conference airfare and hotels.

Y 6. Your experience continues. Exclusive pre- and post-tour options with special rate programs and priority access for IDE rates, reg registrants, give you the flexibility to extend you journey. Use these tours to learn more your ab about your specific business interests, at yo own pace and on your own schedule. your

www.ASTA.org/IDE Reserve Your Spot Early An offering to the Earth in Cusco Renzo Ucelli / PromPerú

Chinchero mPerú Alex Bryce / Pro

Conference Hotels Offering exceptional rates at Lima’s finest hotels, attendees can relax in elegant Peruvian luxury while enjoying easy access to city attractions and surrounding cultural centers.

Featured Hotel: Westin Libertador: The largest hotel and convention center in Peru and the site of the 2012 IDE, including the educational sessions, tradeshow and product seminars; as a guest of the Westin, discover a place where sights, sounds and scents will stir your soul and replenish your spirit. Located in Lima’s busy financial and shopping districts; excitement, entertainment and adventure are just moments away.

Additional Hotel Options:

Novotel—An upscale vision of modernity offering unique architecture and décor accents.

Casa Andina Private Collection—Contemporary design, cutting-edge technology and an ideal location combine to offer stunning views of the Pacific Ocean. FIVE STAR HOTEL

Hotel Miraflores Park (OrientExpress)—Spacious rooms and excellent personalized service are staples of this option. FIVE STAR HOTEL

Sheraton Lima—Located in Lima’s business and commercial district, this hotel features a casino on-site.

Reserve your hotel and pre / post tours through Apotur: http://www.apoturperu.org/ide2012peru/registration_form.php

Destination Certification ASTA’s comprehensive destination training and certification program is a designed curriculum that includes educational sessions, sightseeing, product seminars and tradeshow interaction. Each piece builds to your success, providing you with the knowledge and background to sell Peru and the surrounding region.

The program covers a wide-range of topics, including niche markets and specialized content, ensuring that you learn about the selling opportunities best for your business.

Program of Events

Day

1 March 1

2 March 2

3 March 3

4 March 4 Schedule Tentative

Activities

{

Exclusive

evening galas!

Welcome!

Complimentary sightseeing tours General session Opening night – an exciting reception welcoming you to Peru 2012 Magic Water Park

}

Educational sessions Trade show floor opens – attend early to connect with more local suppliers Specialized courses and product seminars Gala Dinner – Osma Museum

Educational sessions Trade show floor open Specialized courses and product seminars IDE 2013 host kick-off event

Complimentary sightseeing tours See you in 2013!

Complimentary Tours Half-Day Tours:

Full-Day Tours:

Lima City Tour Experience the soul of Lima during this interactive tour that explores its Spanish Colonial heritage, the Archbishop’s Palace and Miraflores and San Isidro; 21st century metropolitan districts and social/business hubs. Discover the heart of Lima and learn how to sell this fascinating and thriving city.

Pachacamac & Peruvian Paso Horses Pachacamac , the most important Incan administrative and religious center on the Peruvian coast, is an archaeological complex and historical sanctuary; you will feel the pull of vital energies permeating this sacred location. In contrast, the Peruvian paso horse, considered the most docile riding horse in the world, offers you the opportunity to enjoy the natural setting and beauty of valley scenery. Strategic selling opportunities abound during this multifaceted full-day option.

Larco Museum On the premises of a former vice royal mansion constructed over top an 18th century pyramid, it displays archaeological treasures from Peru’s northern coast, an exquisite collection of gold and silver artifacts, along with a famous room dedicated to erotic art. This world famous museum is laid out in such a way that visitors easily understand 3,000 years of Peruvian archaeology in a single visit.

Enrique Castro- Mendivil / PromPerú

Pre-Hispanic Lima Journey to Huaca-Pucllana and Huaca-Huallamarca, pre-Incan pyramids that date from the earliest period of the Lima culture during this adventurous opportunity. Pucllana was a ceremonial site dedicated to the god Pachacamac, while Huallamarca, also called “Pan de Azúcar” (Sweet Bread), is another temple constructed of adobe bricks.

Culinary Tour A flourishing local market, this is an open area where merchants in their stands offer a grand variety of products and special goods. In a city now dominated by modern super-markets, this nostalgic experience will teach you how to sell an authentic shopping experience. Includes local buffet lunch.

Shopping Tour Visit select shops and craftsmen’s workshops Mylene D’Auriol / PromPerú with one of our expert guides who will help you discover the best of Peru’s specialty boutiques. Shop for exquisite textiles, ceramics and other intriguing works of art or visit the studios and shops of Peru’s elite artisans. Our exclusive tour offers an enlightening, personalized and entertaining shopping experience.

Evening Tours Water Fountains and Peruvian/Chinese Fusion Dinner Certified by the Guinness World Records, tour the “Magic Water Circuit,” the greatest complex of fountains in the world. Appreciate a perfectly synchronized show of water, light, music and images.

This unforgettable experience is followed by dinner at a so called “chifa,” a Peruvian-Chinese restaurant.

A product of 19th Century Chinese immigration, chifa is a unique dish spicier than traditional Chinese fare, using more seafood and sauces than customary vegetables.

Lima by Night & Dinner Show Discover the beauty of Lima, the capital of Peru, by visiting the main attractions and monuments illuminated under the enchantment and tranquility of nighttime city lights. Journey through the impressive Historical Center followed by a magnificent buffet dinner and spectacular Peruvian show

www.ASTA.org/IDE Reserve Your Spot Early

Magalí del Solar / PromPerú

National Reserve Víctor Villanueva / PromPerú

Pre & Post Tours* One Night Nasca Lines & Ballestas Islands – 2 days/1 night (March 4–5) The Nasca Lines is an enigma of immense proportions. Animals and plants such as monkey, spider, whale, birds and many others were made on the desert soil by the ancient Peruvians in a scale that only made them fully visible when seen from the air. For animal and wildlife enthusiasts, an early morning bus ride to Ballestas Island will place you within easy observation distance of sea lions, various marine birds and a plethora of other creatures.

Two Nights Jungle Experiences in Puerto Maldonado – 3 days/2 nights (March 8–10) Relaxing and scenic motorized canoe travels to seek out wildlife in their natural habitats but is one of the highlights in this adventure. For those who enjoy an immersion into nature with excellent animal viewing opportunities, including nocturnal critters, this tour will put you in touch with your wild-side.

terraced architecture and sweeping natural views. In the Colca Canyon some of the deepest places on the planet are found, where kind people live like Collaguas and Cabanas ” tribes, inheritors of rich cultural traditions”.

Cusco Splendor – 4 days/3 nights (February 27 - March 1) Embark on an incredible journey into history as you explore the ancient majesty of the Incan empire. Your tour begins in the olden capital of Cusco before a scenic train ride to storied Machu Picchu. This unforgettable excursion will take you into the heart of some of Peru’s most famous sites.

The Pre-Inca Northern Kingdoms – 4 days/3 nights (March 4-7) Choosing to spend a few days in the north of the country means to visit a universe of its own a place where world-renown archaeological sites continue to amaze the world, traditional cuisine and bygone colonial architecture. These sensational experiences culminate at the beach of Huanchaco Bay for a thrilling finale.

Four Nights

Titicaca Lake & Puno City – 3 days/2 nights (March 8–10) Explore the renowned Lake Titicaca, the world’s highest navigable lake at 3,812 meters above sea level, during this trip through several Peruvian cultural sites. Become acquainted with local customs and appreciate the magnificent landscapes of the Cordillera Real mountain chain on an expedition venturing to new heights.

Wonders of Cusco – 5 days/4 nights (March 4-8) An extended tour into the history of the Inca empire, this far-reaching study is not only longer than the Cusco Splendor option; it also visits more locations and delves further into the impact of Inca civilizations such as Cusco and Machu Picchu. This comprehensive and interactive tour is the preeminent option for exploring these central Peruvian backgrounds.

Three Nights

Eight Nights

Amazon River & Iquitos City – 4 days/3 nights (March 4-7) Relaxing and scenic motorized canoe travels to seek out wildlife in their natural habitats but is one of the highlights in this adventure. For those who enjoy an immersion into nature with excellent animal viewing opportunities, including nocturnal critters, this tour will put you in touch with your wild-side.

Inca Trail to Machu Picchu & Cusco City – 9 days/8 nights (March 4-12) This so-called road, one of the routes heading from Cusco to Machu Picchu, is part of a network of trails the Incas built to unite the main administrative and religious centers of their vast empire, known to them as the Tahuantinsuyo.

Colca Canton & Arequipa City – 4 days/3 nights (March 4-7) A historical colonial background is presented over the course of three days as you visit a UNESCO World Heritage site, impressive colonial

*subject to availability and change

Special Discount for Attendees Purchase your roundtrip ticket to Lima, or any city in Peru before November 30th 2011 and travel between February 22nd and March 11, 2012 and receive a 35% discount.

EXCEPTIONAL EVENING EVENTS Opening Night at The Magic Water Park. Housed in Lima’s historic Parque de la Reserva, it is the world’s largest water fountain complex in a public park and features 13 fountains that combine movement, lights, sounds and images for an unforgettable experience.

Peru Gala at the Osma Museum. Located in the historic district of Barranco, this once-private home dates back to the early 1900s and is home to one of Peru’s most impressive art collections with pieces dating back to the 16th century.

www.ASTA.org/IDE Reserve Your Spot Early

Facts about Peru: 1. Peru is easily accessible from North America with non-stop flights from major cities, including New York, Miami, Atlanta, Houston, San Francisco, Toronto, Las Angeles and Ft. Lauderdale.

2. Visas for entering Peru are not required for U.S. citizens.

3. The official currency is the Nuevo Sol (S/.), yet the U.S. Dollar is widely accepted in most major destinations.

4. Peru is home to the highest navigable lake in the world, Lake Titicaca, which sits 12,553 ft above sea level.

5. The deepest canyons in the world are Cotahuasi at 11,810 ft and Colca at 11,150 ft, both located in Arequipa, Peru.

6. Caral, the oldest civilization in the Americas, is located in Peru.

7. There are 11 UNESCO World Heritage Sites in Peru.

Tourist shopping at a handcraft shore Luis Gamero / PromPerĂş

International Destination Expo March 1-4, 2012

Peru Possibilities. Endless.

Event Partners

International Destination Expo is brought to you by ASTA, American Society of Travel Agents 1101 King Street, Suite 200, Alexandria VA 22314 www.ASTA.org/IDE | 800.ASK.ASTA