ASTA IDE 2007 Jeju Korea

International Destination Expo March 25-29, 2007 Whether your clients are visiting China, Japan or Hong Kong, or if they want a travel experience that is new, exotic and luxurious,

ALL ROADS LEAD THROUGH KOREA.

Jeju

More beauty than the most wonderful dreamscape Jeju Island Long known as South Korea’s “Hawaii,” Jeju Island is the nation’s reigning honeymoon hotspot and a rising star in worldwide tourism.

The island—designated as one of the top ten resorts in the world by UNESCO—is an Eden of unspoiled nature filled with lush gardens, bleached ocher beaches, hiking trails to the summit of Halla Mountain, mystifying cave systems near traditional villages, and nearby islands colorfully ablaze with tangerine orchards.

Jeju is well equipped to support its five million annual visitors, offering modern spas, resorts, casinos and golf courses. More visitors are on the horizon, for the Korean government declared the island a visa-free international area in 2001, opening the doors to global tourism and foreign economic development.

This new open-door policy is allowing Jeju to flourish. In June of 2006, Jeju Air will take flight, making it easier than ever for passengers to experience this wonderful island. A $200 million theme park based on the country’s vivid myths and legends is expected to open in 2009 with its sights set on 1.2 million annual thrill-seekers.

Seoul The International Destination Expo will also feature in-depth training on Seoul, a surprisingly festive cosmopolitan city that is the cultural and commercial heart of Korea.

Ever since the colossal success of the 1988 Olympics and the 2002 World Cup, Seoul has been building its reputation as a top travel destination. With direct flights to Tokyo, Shanghai, Beijing, Hong Kong, Singapore and other major cities, Seoul is the gateway to Asia and one you should know well in order to add value to your clients’ next trip.

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Reasons to Attend

Korea is the gateway to Asia

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Get firsthand experiences to sell better packages through extensive in-country training into Jeju, an up-and-coming resort destination, and Seoul, a sophisticated gateway city, through multiple tours provided at no extra charge.

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Korea is the jumping off point to all Asian

destinations, including China.

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Become a certified specialist in Jeju and Korea and show clients that you know these rising destinations better than any Web site or guidebook.

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Meet regional suppliers and make business connections your competitors won’t have that will help you provide exceptional, custom-tailored travel experiences.

Improve your sales of luxury Asian resorts and cruises through an exclusive Luxury Track of seminars.

Visit the most lucrative destinations in Asia through pre- and post-tours, giving you the details that will excite your client’s imagination.

Sell Jeju to luxury travelers who are always searching for that new and unique experience to brag about to their friends and families.

Discounted air and hotel rates make the International Destination Expo in Jeju a deal too good to pass up.

the fastest growing tourism destination in Asia and the host of the 2008

Images © Korea National Tourism Organization

Summer Olympics.

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For more information visit www.ASTAnet.com/Expo

Hotels

The following hotels will offer rates from USD60 to USD120, more than 50% off the rack rate and inclusive of tax and service charge.

Please indicate your housing selection in order of preference (1,2,3) on the housing form. If hotels of choice are filled, the Housing Bureau will

make the best possible arrangements at one of the other hotels. Rates are single/double, in U.S. dollars, exclusive of all service charges and government tax and breakfasts, unless otherwise stated. All hotels will give extracare and service to the handicapped.

JUNGMUN RESORT (SUPER DELUXE) — $120 single/double The Shilla Cheju Hotel 3039-3 Saekdal-Dong Seogwipo-Shi Cheju, South Korea 697-130 Tel: 82-64-738-4466 Fax: 82-64-735-5415

The hotel is designed in European-style to capture the unique natural beauty of Jeju Island and create a sense of peace and harmony. Features 429 luxurious rooms, 38 suites with private balcony, a spa and numerous restaurants.

Lotte Hotel Jeju

Located at Jungmun Tourist Complex with beautiful views of the beach, this four-star hotel is gaining popularity due to its European castle-like appearance. The resort features a Las Vegas-style ‘Volcano Fountain Show,’ the ‘Pungcha’ Windmill garden, a 360-degree rotating water slide, and a boating lake surrounded by a lush garden.

2812-4, Saekdal-dong, Seogwipo Jeju, South Korea 697-130 Tel: 82-2-759-7051 Fax: 82-2-779-1353

Hyatt Regency Cheju 3039-1 Saekdal-dong Seogwipo-Si Jeju, South Korea 697-808 Tel: 82-64-733-1234 Fax: 82-64-732-2039

In the heart of the Jungmun Tourist Complex and set on a cliff, providing panoramic views of the Pacific Ocean, sandy beaches and lush sub-tropical countryside. Features three restaurants, karaoke bar, VIP club lounge and casino.

The Suites Hotel 2812-10 Saikdal-Dong, Seogwipo Jeju, South Korea 697-808 Tel: 82-64-738-3800 Fax: 82-64-738-0808

Five-star hotel catering to unparalleled relaxation and comfort located in the center of the beautiful Jungmun Tourist Complex.

SEOGWIPO CITY (DELUXE) — $110 single/double Seogwipo KAL Hotel 486-3, Topyeong-dong, Seogwipo Jeju, South Korea 697-060 Tel: 82-64-733-2001 Fax: 82-64-733-9377

Located on the southeastern coast of Jeju Island and surrounded by beautiful beaches, waterfalls and nearby islets. All 225 luxury rooms have views of either Mt. Halla or the ocean.

Travelers Hotel Jeju 30 Hoesu-Dong, Seogwipo-City Jeju, South Korea Tel: 82-64-738-9000 Fax: 82-64-738-9009

Wonderful views of Mt. Halla and the ocean, with outdoor pool, sauna and golf course.

SEOGWIPO CITY (FIRST CLASS) — $60 single/double New Kyung Nam Tourist Hotel 366-7, Jangan-dong, Tongdaemoon-ku, A unique hotel located in ChanganPyung.

Jeju, South Korea Tel: 82-64-733-2121

Sun Beach Hotel 820-1, Seogwipo-dong, Seogwipo-si Jeju, South Korea697-812 Tel: 82-64-732-5678 Fax: 82 64 732 0096

Stylish resort located below Chunjiyon waterfall with fabulous views of Mt. Halla and Seogwipo Port.

Air: Discounted Korean Air Rates for Attendees. Full details online at www.ASTAnet.com/Expo

Distances: Jungmun Resort hotels are

ROUTE

Economy (for both delegates and spouses)

Business (delegates)

Business (spouses)

5 minutes from the Convention Center by car.

SFO-CJU-SFO

US$300

US$740

US$1,570

LAX-CJU-LAX

US$380

US$740

US$1,570

Seogwipo City hotels are 20 minutes from the Convention Center by car.

SEA-CJU-SEA

US$380

US$740

US$1,570

CHI-CJU -CHI

US$399

US$800

US$2,000

NYC-CJU-NYC

US$399

US$840

US$2,090

Program of Events

Complimentary Tours All delegates receive one full day and one half day tour of Jeju to explore the sights, sounds and tastes of our host island. Choose from these enticing tours:

Romantic East – Full Day

Korean Tea Ceremony – Half Day

Tour the eastern areas of the island and experience the traditions and culture of the Jeju people. Visit the Shinyoung Film Museum on a seaside cliff and the Jeju Folk Village, a traditional island village showing how people lived in centuries past. At Seopjikoji, visit filming locations recognizable by millions all over Asia, and gape at the Sangumburi Crater, one of three major craters on the island.

Take part in a tea ceremony, the very essence of Korean culture, at the O’Sulloc Museum. This course also provides a close look on the history and production of tea, along with a panoramic view from a special observatory of the largest tea farm in Korea.

Western Treasure – Half Day On the western side of Jeju Island, you’ll witness the harmony of art and nature at Mt. Sanbangsan, a huge mass of rock rising 395 meters above sea level, where rare orchids grow wild on the rock face. Visit the O’Sulloc Museum and see the whole spectrum of Korean tea culture before going to Bunjae Artpia, the world’s largest outdoor bonsai garden.

Learning Korean Ceramics – Half Day

Hands-on

Korea boasts a long history of ceramics dating back to the late 9th century, second only to China. Learn the art of pottery making to experience Korean tradition firsthand before visiting IlchulLand, one of the three major craters on the island.

Return to Innocence – Half Day Begin at the Miniature Theme Park with exhibits of more than 100 miniatures of celebrated architectural sites around the world. Then visit the Teddy Bear Museum and learn about the cuddly toy cherished by many since it was first introduced more than 100 years ago.

Korean Traditional Five-Day Marketplace Tour – Half Day Walk around and shop at a traditional fiveday market to get a special glimpse of Korean culture. For centuries these five-day markets had been the most popular commercial places for people on Jeju Island, selling food, clothing and crafts.

Day

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Activities Ease into the island life Jeju style Meet regional suppliers and begin your specialization courses Dive into the culture through half-day comlimentary tours Complete your destination specialist training Discover a Korea beyond your wildest dreams on full-day tour

Asia Pacific Destination Certifications Lay the groundwork for your personal journey to become a world-class resource to your customers, colleagues and company. ASTA Certified Destination Professionals set themselves apart from other agents by consistently demonstrating expertise with destination products. At IDE 2007, you will have the opportunity to receive several Asia Pacific Destination Certifications through the extensive educational program.

Full Pre- and Post-Tour detail and booking information on www.ASTAnet.com/Expo

Pre- and Post-Tours Pre- and Post-Tours reveal the true details, hidden gems and local secrets of a destination—pieces of information you need to provide unforgettable travel experiences to your clients.

The following tours are provided by Kim’s Travel Service

Gyeongju Historical Tour Tour the historic area of Gyeongju, the capital of the Silla Kingdom for over 1,000 years. Thousands of historic buildings and objects remain throughout the city, making it the museum without walls you will not soon forget. Visit Gyeongju National Museum, Anapji Pond, Tumuli Park, Cheomseongdae Observatory and Golgulsa Temple.

Essence of Korea Explore Andong Hahoe Village, an authentic village practically untouched by time, known as the ‘Spinning River Village.’ Visit the famous Mask Museum before going to historic Gyeongju and the National Folk Museum, Seokguram Grotto and Temple Bulguk-sa.

Highlights of Korea If Seoul is Korea’s New York, then Busan is Los Angeles. Explore this metropolitan harbor city, where four million residents enjoy the atmosphere and the beaches in this city in the mountains. Tour also includes Seokguram Grotto, Temple Bulguk-sa, the National Folk Museum and Gyeongju.

Beautiful Korea Explore Mt. Seorak National Park, Korea’s most popular national park.

Tourists worldwide visit to watch the foliage change and for the “sea of clouds,” the mist that hangs over the craggy mountaintops. Tour also visits Gwongeumseong Fortress, Shinheungsa Temple, Naksan Temple, Naksan Beach and Daepo Port.

Classic Korea Another in-depth tour of Seoul, including the Presidential Blue House, Gyeongbok Place, The National Folk Museum, Jogye Buddhist Temple, Ginseng Center, Insadong Antique Shop Alley, Amethyest Factory, Namdaemun Market and a Nanta performance.

Dynamic Korea

Jeju Tours – Full Day and Half Day

Experience the true heart and soul of Seoul. Visit the Presidential Blue House, Gyeongbok Place, The National Folk Museum, Jogye Buddhist Temple, Ginseng Center, Insadong Antique Shop Alley, Amethyest Factory, Namdaemun Market, Imgin Park, Freedom Bridge, Unification Village, the 3rd Tunnel Exhibition Hall and Dora Observatory.

This is your chance to learn more after sampling magical Jeju Island during the IDE. Various tours include Bunjaeartpia, O’Sulloc Tea Museum,Yakcheonsa Temple, Jungbang Waterfall, Sungsan Sunrise Peak, Manjang Cave, Dragon Head Rock, Jeju Folk Craft Natural History Museum, Jeju Folk Village and Yeomiji Botanical Garden.

The following tours are provided by RYE Tour Co., Ltd.

The following tours are provided by Plaza 21 Travel Service, Inc.

Gangneung, Mt. Seorak National Park, Seoul

World UNESCO Heritage Gyeongju Tour

Enjoy the most popular tourist destinations in Korea: Mt. Seorak and the seashore of the East Sea in Gangwon province. Visit the ancient mountaintop fortress of Gwongeumseong by cable car, and the 1,350-year-old Sinheungsa Temple.

Enjoy the Gyeongju National Museum that shows a 1000-year panoramic history of Silla Kingdom through 3,000 artifacts and art objects. Explore Seokguram, a man-made cave carved from white granite using special sculpture techniques and housing the stone grotto, one of Korea’s greatest masterpieces.

Busan, Gyeongju City, Capital of Shilla Kingdom Explore Gyeongju, the capital of the Shilla Kingdom for almost a thousand years that is still brimming with fascinating historical heritage.

UNESCO has designated the Gyeongju Historical District, which, like the tour, includes the Bulkuksa Temple and the Seokguram Grotto, as a World Heritage Site.

Busan Tour From the Busan Tower you will see magnificent views of Busan and Jagalchi, the great fishing port. Visit the Jagalchi Market and see the lifestyle of the indigenous Busan natives, before heading to Taejongdae Park, a monument famous for its rock beach.

Suncheon-Boseong – Gangjin – Jeonju – Seoul

Busan & Mt. Seorak National Park Tour

Visit Jeollanam-do, a city rich in Korean folk customs and traditional practices such as pansori (Korean opera). Enjoy national parks and coastlines, as well as numerous islets in the sea. Jeollanam-do is also recognized for a variety of special dishes and fresh seafood.

With its granite peaks, lush green valleys, and dense forests, Mt. Seorak is considered one of Korea’s most beautiful mountains. Drive along the Hangyeryeong Pass, a long, winding road that divides the mountain into Inner and Outer Seorak, before climbing aboard the cable car to ascend to the Gwongeumseong Fortress.

Suwon – Icheon – Seoul Visit the Gyeonggi province and Korean Folk Village to see traditional Korean culture. Then charge the Hwasung Fortress, a well-preserved World Heritage Site built in 1794 that embraces the downtown area of Suwon City.

Busan & Gyeongju Tour Tour such Busan highlights as the Busan Tower, Jagalchi Fish Market, PIFF square, Gukje Market and Haeundae Beach. The following day you’ll experience the best of Gyeongju: the Gyeongju National Museum, Tumuli Park, Cheomseongdae Observatory and Anapji Pond.

Seoul & Mt. Geumgangsan Tour Conquer Mt. Geumgangsan, one of the most beautiful mountains on the Korean peninsula. The mountain, which lies in North Korea, was opened to South Koreans only in 1998, paving the way to national reconciliation.

Tour reservations should be completed two months prior to departure to comply with passport requirements.

Seoul Tour Visit Gyeongbokgung Palace, the largest and most architecturally beautiful of the five palaces of Seoul, built in 1395 as the primary residence for the royal family. In the palace you’ll visit the National Folk Museum to grasp traditional Korean lifestyles, such as religious rituals, housing, clothing, food and social dynamics.

All roads lead through Korea

Discover Jeju, Seoul and all of Korea in detail at ASTA’s International Destination Expo 2007 International Destination Expo Jeju March 25-29, 2007

For more information on the tours, please visit www.ASTAnet.com/Expo