April 4 -7, 2013
Discover why the key to increasing sales to Arabia is
Experience for yourself the mystical desert, sumptuous luxury, bustling markets and ancient culture of
Dubai EVENT OVERVIEW ASTA’s International Destination Expo (IDE) Dubai 2013 is a destination training program like no other, where you’ll not only learn how to sell the destination … you’ll live it. You will make personal connections with local suppliers you won’t meet at any other tradeshow. Dubai’s top guides will escort you through the city’s ultra-modern properties and historical attractions, ensuring that you experience the real Dubai. ASTA’s IDE equips you with the crucial tools and vital know-how you will need to close the sale, and the industry-recognized certification will help you secure new clients upon your return home.
Register at www.ASTA.org/IDE BENEFITS OF ATTENDING ӹӹ Earn your ASTA Dubai Destination Specialist Certification with IDE’s on-site
education to give you an expanded, professional portfolio and an edge over the competition
ӹӹ Create lasting, professional relationships with local suppliers to help maximize your business’s profitability
ӹӹ Gain first-hand destination knowledge with a series of complimentary sightseeing
and pre- and post-tours so you can return home with the tools you will need to sell Dubai
ASTA’s International Destination Expo is made possible with the support of the following companies.
Photos are courtesy of Dubai Tourism, Dubai Convention Bureau, Emirates and ShutterStock
PROGRAM Thursday, April 4
Half-day Sightseeing General Session Hosted Celebration
EDUCATION AND SEMINAR TOPICS Learn how to increase sales to Dubai through a series of education seminars on topics such as:
ӹӹ Desert and water activities Friday, April 5
Education Sessions Trade Show Hosted Celebration Saturday, April 6
Education Sessions Trade Show Closing Event Sunday, April 7
SHUTTLE SERVICE Shuttle services will be available to transport IDE delegates from the three host hotels to all official functions held at the Madinat Jumeirah. Additional details coming soon.
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and sport adventures that will exhilarate your clients
ӹӹ Exotic shopping for every taste,
covering everything from modern, high-end luxury to tips on bartering at local souks for gold and arts & crafts
ӹӹ Cultural experiences and iconic
landmarks including the Sheikh Mohammed Centre for Cultural Understanding
AIR ~ EMIRATES Known for its unparalleled service and amenities, Emirates is the official airline of ASTAâ€™s International Destination Expo. Fly Emirates, the award winning airline with non-stop daily service to Dubai from New York (JFK), Washington, DC, Dallas/Fort Worth, Houston, San Francisco, Los Angeles, and Seattle. Experience a more luxurious way of flying with multi-course gourmet meals and complimentary wines, a personal digital widescreen TV, over 1,400 channels of ondemand entertainment and phone, email and SMS from your seat. If youâ€™re traveling in Business Class, take advantage of complimentary Chauffeur-drive service from select cities, lie-flat seats and access to the Emirates lounge in Dubai and over 25 markets around the world. First Class passengers can relax in their very own private suites with electronic sliding doors and leather seats that form full flat beds, complimentary inseat mini-bar and dine-on-demand service.
HOTELS IDE delegates can experience for themselves the luxury hotels synonymous with Dubai. Take advantage of the exclusive rates offered at these official IDE host hotels.
JW Marriott Marquis – A Five Star Luxury Hotel IDE Headquarters Hotel Standard Deluxe Rooms AED 650 / Approx USD 177 (plus 20% tax)
InterContinental Festival City AED 550 / Approx USD 150 (plus 20% tax)
Crown Plaza Festival City AED 500 / Approx USD 136 (plus 20% tax)
All official functions will be held at the iconic Madinat Jumeirah.
The Palm, Jumeirah
Madinat Jumeirah Conference Centre
JW Marriott Marquis IDE Headquarters Hotel
Jumeirah Beach Road
Sheikh Zayed Road
Burj Khalifa Jebel Ali Horse Racecourse
Dubai Sports City
Mall Of The Emirates
Dubai Camel Race Course
Dubai Equestrain Centre
InterContinental/ Crown Plaza Festival City
Desert Safari Balloon Ride
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Dubai is 21st Century Arabia. Discover this modern city steeped in ancient culture while attending IDE, experience the tours, attractions, shopping, dining, desert activities, history and sites that will beckon clients to this magical land. No other conference offers complimentary sightseeing adventures that will introduce you to the real Dubai.
Old Dubai Tour - Duration 4 hours This tour will showcase the history and culture of Dubai. Highlights of the tour include a visit to the Dubai Museum housed in the Historic Al Fahidi Fort and a walk around the restored Bastakiya area. From here we cross the Dubai Creek arriving in the Spice Market with its myriad of smells and colors. End the tour with the glittering Gold Souq, where you will have plenty of time to haggle for that special Dubai bargain.
Modern Dubai Tour - Duration 4 hours This tour is designed to show you the best of what this ever changing, fast growing metropolis has to offer. We will include a visit to the Burj Al Arab (outside only) before driving along the famous ‘Palm Jumeirah’ a man-made island. From the Marina we end with the newly built ‘Old Town area’, home of the Burj Khalifa (the tallest building in the world), and a visit to “At The Top”, on the 124th Floor. From this vantage point there are unparalleled views of the city, the desert and the ocean. There will also be time to inspect some of the 1200 shops in the Dubai Mall, along with the Dubai Fountain and the Dubai Aquarium before heading back to the hotel. Dubai is one of the safest cities in the world, particularly for tourists and women; as Dubai prides itself on its hospitality and on how much it cares for its visitors. In return, they only ask that visitors respect their customs.
In addition to complimentary sightseeing tours of Dubai, take part in these discounted excursions and bring home lasting memories that will serve as your personal destination specialist credentials. For full tour details and to register, go to www.ASTA.org/IDE.
Abu Dhabi Tour - Duration 8 hours The capital city of the United Arab Emirates, Abu Dhabi is a 90-minute drive from Dubai. The tour starts with a visit to the Sheikh Zayed Grand Mosque and will continue past the world-renowned Emirates Palace Hotel on its way to the ‘New’ Abu Dhabi. On the return to Dubai, you will pass by the Formula 1 race track and the world’s first Ferrari branded theme park. Cost: USD 92 per person and includes return transfers by luxury vehicle; Englishspeaking guide; complimentary water throughout the tour; lunch at the Abu Dhabi Heritage Village; and entrance to the Sheikh Zayed Grand Mosque, the Abu Dhabi Heritage Village and the Manaraat Al Saadiyat Exhibition
Desert Safari and Bedouin Dinner - Duration 6 hours No trip to Dubai would be complete without a visit to the desert. A drive of approximately 45 minutes brings you to the desert, where upon arrival your expert driver will deflate the tire pressure before embarking on a thrilling ride. After this ‘dune bashing’ you have time to take in the spectacular desert sunset and enjoy a refreshment before arriving at a traditional Bedouin camp, your venue for an unforgettable desert evening. Cost: USD 90 per person and includes return transfers in specially modified 4x4 vehicles, licensed expert desert drivers, dune bashing, barbecue dinner, camel rides, shisha pipes and henna painting
High Tea on Bateaux Dubai - Duration approx 2 hours What better way to see a city than from its major waterway? This air-conditioned, specially designed wood and glass vessel offers panoramic views of many of the city’s main sights. Enjoy a luxury high tea, with baked goods and hand-crafted cakes on board, while cruising on the creek! Cost: USD 95 per person and includes return transfers with luxury vehicle and full high tea menu
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Burj Al Arab Dining Experience at ‘The World’s Most Luxurious Hotel’ With its distinctive sail shape, this hotel has come to signify everything that is quintessentially Dubai—opulence, elegance and luxury. Participants have the option of enjoying dinner or lunch at the Al Iwan Arabic Restaurant, along with a short tour of one of the guest suites before or after your meal (subject to hotel occupancy and availability). Cost: USD 175 per person and includes return transfers and dinner in Al Iwan Restaurant (buffet menu not including drinks)
Dhow Dinner Cruise - Duration 2 hours The traditional sea-faring craft of the Arabian Peninsula, dhows (wooden sailing ships) have traveled far and wide since antiquity. This dinner cruise is not only a chance to savor great food in traditional surroundings, but offers an interesting view of the night-time city from the Dubai Creek. The dinner cruise lasts two hours and begins at 8pm sharp. It is recommended that guests are on board by 7:30pm. Cost: USD 55 per person and includes private transfer to the quayside with luxury vehicle, 2-hour cruise on the Dubai Creek, and full buffet dinner
Dubai is so much more than a city destination. Make the most of your time by seeing all four corners of the Emirate. Experience a desert safari, local food and entertainment and absorb the stunning coastline with views of the breathtaking Palm Jumeriah.
PRE- AND POST-
Oman – Mystical Muscat - 2 Night/ 3 Day Package On the first day, participate in a guided tour around the city of Muscat, visiting the Grand Mosque, Muttrah Souk and Al Alam Palace. Depart early the next morning and enjoy a trip out to sea, where you can watch dolphins along the Oman coastline. Expert boatmen set out to sea early in the morning to study the dolphins’ movement and location, and participants have a 90-percent chance of seeing these magnificent mammals.
Cairo: A Moment through History - 2 Night/ 3 Day Package Join local guides as you explore the wonders of Cairo and nearby Giza, including the Pyramids, the Great Sphinx and the Egyptian Museum. History books come alive during any sightseeing activity in Cairo by visiting Giza’s famous pyramids, the magnificent tombs of the pharaohs, the Egyptian Museum of Antiquities, Majestic Salah El Din Citadel and the Pharonic Village.
Adventures on the Nile - 3 Night/ 4 Day Package Cruise the Nile to see the glorious temples lining the river banks. Follow in the footsteps of the pharaohs who sailed the Nile. As the breeze leisurely carries your ship down the river, visit the Temple of Philae, Valley of the Queens, the treasure of the west bank and ancient Luxor Temple, the Kom Ombo, Edfu and Obelisk and see the Aswan High Dam.
“Jordan Eye” Packages Travel through the times of the Nabataeans, the Romans and the pharaohs with stops at Petra, Jerash and the Pyramids. Alexandria is full of ancient sites and monuments, while Corniche offers respite and is the ideal setting to have a stroll. Numerous beaches and waterfront attractions stretch along the coast and ensure you can cool off in the Mediterranean—the perfect way to end a long day of sightseeing.
The Paradise of Sharm El Sheikh - 3 Night/ 4 Day Package Imagine yourself in one of the world’s most beautiful and famous deep-sea diving paradises, considered by many to be the most extraordinary diving destination in the Red Sea. Enjoy the endless golden sandy beaches and magnificent landscapes that await you on your holiday to Sharm el Sheikh, a destination that has been heralded as “The City of Peace.”
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Explore the region Special IDE rates on pre- and post-tours are available for registered delegates.
You’ll not only learn how to sell Dubai …
A destination training program like no other.
ASTA - American Society of Travel Agents 1101 King Street, Suite 200 Alexandria, VA 22314 U.S.A.
April 4 -7, 2013
you’l l live it.
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Published on Dec 10, 2012
Published on Dec 10, 2012
IDE is a destination training program like no other. You’ll not only learn how to sell Dubai … you’ll live it. Better still, you’ll make pe...