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April 14-17, 2011 - San Juan, Puerto Rico

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exhibitor prospectus

ASTA International Destination Expo

the ISLANDS of

puerto rico


International Destination Expo (IDE) is hosted by ASTA and supported by Puerto Rico’s leading tourism entities.

WHO IS ASTA? ASTA (American Society of Travel Agents) is the world’s largest and most powerful association of travel agents. Our thousands of members include U.S. travel agents and agency owners around the world representing billions of dollars in travel per year.

WHAT IS IDE? ASTA’s International Destination Expo (IDE) is a travel trade conference held in a different international destination annually. IDE is dedicated to training outbound U.S. travel agents to become destination specialists. The conference program combines open-floor exhibition, one-onone business appointments, seminars and networking events to facilitate effective business interactions between agents and suppliers.

WHEN IS IDE? April 14 - 17, 2011

WHERE WILL THE EVENT BE HELD? Expo events take place in the beautiful Puerto Rico Convention Center, the newest and largest center in the Caribbean.

WHERE TO FIND MORE INFORMATION? ASTA.org/IDE contains all details relating to the event. Information is continually being updated, so please visit regularly or contact Alexa Stanco at exhibit@asta.org.


exhibiting ENSURE YOUR COMPANY HAS A FACE IN THE GLOBAL TRAVEL MARKET One of the best ways to gain exposure and reach your targets is by exhibiting at a trade show. Where else can you reach an audience with both buying power and interest in your product. When exhibiting at IDE you can build relationships with top U.S. travel sellers without having to go far. Tourism is a staple to Puerto Rico and the Caribbean. Are you benefiting from the 25 million tourists flocking to Puerto Rico and the surrounding Caribbean islands annually? Increase your contact with these tourists by connecting with hundreds of travel agents who sell outbound travel from the U.S. and are seeking new ways to personalize their clients’ vacations. With a 5 to 1 agent to supplier ratio, IDE is the perfect place to establish new business relationships and generate more sales leads.

If you represent a destination, product, tour package or service in the Caribbean, this is an opportunity you can’t afford to miss.

RESERVE A STAND NOW AND BE THERE TO MEET THEM!


why exhibit at IDE? Reserve your stand to meet hundreds of U.S. travel agents seeking new ways to customize their clients’ vacations.

VALUE ADDING REASONS TO EXHIBIT AT IDE:

1. Meet your target market: An educated sales force who knows your name is the best way to increase your profits. Hundreds of travel agents will travel to San Juan to obtain the expertise to sell Puerto Rico and the Caribbean. 2. Generate new and qualified sales leads: Establish new business relationships with agents who want to customize their clients’ vacations. 3. Promote the latest products and services: Personally educate certified destination specialists firsthand about the special features of your product or service. 4. Gain exposure throughout the entire travel industry: As an ASTA event, your reach will extend to attendees, members and the entire travel industry through various communication mediums. 5. Engage in one-on-one connections outside the exhibition: More than just a trade show, IDE provides enjoyable evening networking events as well as education designed specifically to help suppliers maximize their North American sales efforts and perform successfully at exhibitions. 6. Location, Location, Location! We’re bringing the agents to you. It doesn’t get any more convenient. Cut your travel expense and start relationships with travel agents who desire to specialize in sales to Puerto Rico and the Caribbean.


April 14-17, 2011 - San Juan

WHO ATTENDS IDE? Your target market, hundreds of highly-qualified U.S travel professionals, will attend IDE this April in Puerto Rico, this is the perfect place to make lasting connections. Be there to meet hundreds of retail travel agency owners/managers, home-based agents, independent contractors, corporate travel managers and international travel buyers.

ATTENDEE DEMOGRAPHICS: Front-line Home-Based & Independent Agents Agency Owners & Managers

ANNUAL SALES > $3 Million VOLUME OF $1 - $3 Million ATTENDEES: < $1 Million

100-199

PROJECTED LEADS GENERATION WHEN EXHIBITING AT IDE

200-299 50-99

300+ Leads

MAKE A REAL IMPACT ON YOUR BOTTOM LINE, RESERVE A BOOTH TODAY!


what is included? WHAT’S INCLUDED IN A BOOTH PURCHASE? The trade show will be on April 15 and 16. Stand rates are priced per 10 x 10 ft raw space. Each stand includes the following:

• • • • • •

2 complimentary registrations to attend all conference functions company listing online & in printed directory one-on-one business appointments special sessions just for exhibitors meal functions networking & social events

CONFERENCE PROGRAM Show Dates

April 14-17, 2011

April 14

Morning: Tours Afternoon: Education Evening: General Session & Welcome Reception

April 15

Education and Trade Show Evening: Host Opening Gala

April 16

Education and Trade Show Evening: 2012 Host Final Gala

April 17

Tours and Cruise Ship Inspections

WHAT OTHER SPONSORSHIP AND MARKETING OPPORTUNITIES ARE AVAILABLE FOR EXHIBITORS? Take advantage of any of these value-added marketing and sponsorship opportunities to increase your exposure to the agents attending IDE.


April 14-17, 2011 - San Juan

MARKETING AND SPONSORSHIP OPPORTUNITIES Product Seminar Present your company’s products and services in a 45 minute private educational setting. As an added bonus your session handouts will also be included on the IDE Program of Events website page for attendees to view before and after the conference. (LIMITED QUANTITY- act now)

$1,500

Advertisement Full page, black and white ad in the on-site Program of Events that all delegates receive

$1,500

Delegate Bag Inserts Your flyers/inserts to be included in every delegate bags for attendees

$1,500

Delegate Listing A list of the delegates for pre- or post-show promotion/follow-up

$250

Round Tables Travel agents and product suppliers meet in a new, fun “speed dating” scenario. Choose to be in a room that focuses on Golf, Luxury, Spa or Adventure, Sports & Water Sports or Honeymoon, Romance & Wedding or Niche Markets. This is your chance to meet with approximately 50 agents in rotating groups of 10 (LIMITED QUANTITY- act now)

$275

Coffee Breaks Provide coffee breaks to the delegates and ensure your company's message is heard by all attendees

$1,000 Plus coffee costs

General Session Speaker Host a speaker at the general session, fabulous opportunity to address all delegates

Call for details

All Delegate Lunch or Breakfast Entertain all the delegates at your sponsored lunch. You will have the opportunity to present your products or a speaker to the entire assembled audience.

$2,500 Plus food cost

Pre/Post Tours Give agents the opportunity to further their experience in the region and learn specifically about your location.

Call for details

To purchase tick the box on the STAND CONTRACT or contact Alexa Stanco at exhibit@asta.org or 703.739.6815.


previous ides


April 14-17, 2011 - San Juan

“Participation in the International Destination Expo provided a unique opportunity to address the American agents directly, to make partnerships and to expand our business with U.S. companies.” —Tatyana Kuzmino, PRIMA, Russia


previous ides


April 14-17, 2011 - San Juan

“We have met with a lot of friendly travel agents and hope to be able to assist them in expanding their sales to France and Europe at large through private tailored tours and any other personalized services that we may be able to offer them.” —Patrick Pierron. Edward Quality Services & Limousines - EQSL


Booth Reservations: Event Details www.ASTA.org/IDE Exhibiting Details www.ASTA.org/Expo E-mail exhibit@asta.org Toll Free 703.739.6815

1101 King Street, Suite 200,

ASTA International Destination Expo

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puerto rico

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Alexandria VA 22314, U.S.A.


ASTA IDE 2011 Puerto Rico Exhibitor Prospectus