Issuu

2022 Brand

Guidelines A COMPREHENSIVE USAGE MANUAL

Contents 01 Logo.................................................3 02 Color...............................................7 03 Typography.........................9 04 Imagery.....................................12 05 Elements In Use...........15

Logo

Policy Equity Group Brand Guidelines

01 Logo This is the preferred usage of the Policy Equity Group logo— full color, with tagline below if space allows.

If the logo is shown at less than 2” wide then use version without tagline.

Policy Equity Group Brand Guidelines

01 Logo The consistent and correct usage of the Policy Equity Group logo is essential across all communications. Always follow these guidelines for proper logo application.

DO use an all-white PEG logo on darker backgrounds

DON’T scale or stretch the PEG logo

DO use an 80% black PEG logo when printing in black and white

DON’T use the PEG logo at an angle

DO make the PEG logo at least 2” wide whenever possible

DON’T place the PEG logo on a complex background

2” Policy Equity Group Brand Guidelines

01 Logo CLEARSPACE In order to preserve the integrity of the logo lockup, it is important that no other logos, type, or other graphic elements infringe on its space. The minimum clear space around the entire PEG logo lockup is equivalent to the height and width of two of the “O”s in “POLICY EQUITY GROUP.”

FILE TYPES Always use the vector EPS file for printed documents or the logo will look pixelated and blurry. .eps (use this version for printed documents) .gif

(use this version for web only)

.jpg

(use this version for web only)

.png (use this version for web only when a transparent background behind the logo is desired)

Policy Equity Group Brand Guidelines

Color

Policy Equity Group Brand Guidelines

02 Color Using colors consistently in all communications will strengthen brand recognition and differentiate PEG from its competition. Please use these colors exclusively. PRIMARY PEG COLORS

PEG ORANGE PMS 158 CMYK 0, 49, 99, 0 RGB 246, 148, 32 HEX #F8961F

COOL GREY PMS Cool Grey 11 CMYK 63, 55, 55, 29 RGB 89, 89, 89 HEX #595959 SECONDARY ACCENT COLORS

BLUE PMS 158 CMYK 0, 49, 99, 0 RGB 246, 148, 32 HEX #F8961F

GREEN PMS 158 CMYK 0, 49, 99, 0 RGB 246, 148, 32 HEX #F8961F

PURPLE PMS 158 CMYK 0, 49, 99, 0 RGB 246, 148, 32 HEX #F8961F

PINK PMS 158 CMYK 0, 49, 99, 0 RGB 246, 148, 32 HEX #F8961F Policy Equity Group Brand Guidelines

Typography

Policy Equity Group Brand Guidelines

03 Typography ROBOTO SLAB This font was selected for headlines due to how it captures the modern, friendly, bold traits of the Policy Equity Group brand. It is used in headlines and subheads, and primary in all-caps. The thin and light weights should only be used sparingly, with regular weight being the most used. The font is available for free download via Google Fonts. When necessary, Rockwell can serve as slab-serif substitute.

THIS IS A HEADLINE. ROBOTO SLAB THIN abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%#!?

ROBOTO SLAB REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%#!?

ROBOTO SLAB LIGHT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%#!?

ROBOTO SLAB BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%#!?

Policy Equity Group Brand Guidelines

03 Typography Monserrat This font was selected for subheads and body copy becuase it suits the Policy Equity Group brand in its modern feel and crispness. It is a very flexible font in that it comes in a great variety of weights. This font is also available for free download via Google Fonts. When necessary, Century Gothic may be substituted as it is quite similar in look and feel.

This is body copy.

MONTSERRAT THIN abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%#!?

MONTSERRAT REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%#!?

MONTSERRAT LIGHT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%#!?

MONTSERRAT BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%#!?

Policy Equity Group Brand Guidelines

Imagery

Policy Equity Group Brand Guidelines

04 Imagery It is very important to be consistent when using photography in communications. Photography used in PEG pieces depicts very authentic-feeling uplifting interactions between caretakers (parents and teachers, and other adults) and children aging from birth to five years in both indoor and outdoor settings. The subjects should represent a lot of diversity. Style of photography is vibrant and saturated in order to feel lively and optimistic. Subjects are always engaged in an activity and not looking at the camera.

Policy Equity Group Brand Guidelines

04 Imagery Illustrations, inlcuding diagrams, graphs, tables, charts, and icons enhance the brand experience. PEG’s illustrations should be clear, bold, and simple, making use of interesting negative white space and utilizing PEG’s bold and lively color palette. SPECIFIC USES 1. Icons help the reader visually parse the content being presented and improve usibility and experience.

2. Spot Illustrations can be used to explain feature content. Include interesting negative white space when possible.

2. Dividers should be used to break up content and help the reader parse information in communications. We have two brand dividers: the Cupola Caretaker and the dashed line in orange or grey.

Policy Equity Group Brand Guidelines

Elements In Use

Policy Equity Group Brand Guidelines

05 Elements In Use

Powerpoint Presentation Cover

Website Impact Page

Powerpoint Presentation Cover

When headlines (always white) are used over photography, we use a black gradient to have them appear legible. Logo design elements can be watermarked at 20% opacity.

Website Homepage

Policy Equity Group Brand Guidelines