This document is a concise branding guide we created as part of our UX design class project. The guide was tailored specifically for our classmates, who acted as our hypothetical clients during the assignment. It outlines key branding elements such as visual identity, tone of voice, and design principles, serving as a reference for how their brand could be represented effectively in a digital context. This project not only allowed us to demonstrate our understanding of branding concepts but also provided practical experience in designing user-centric solutions for real-world scenarios.
