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holla halo

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COUNTING My life changed dramatically in the final months of crafting this portfolio. Twice. I celebrated the birth of my second child and then, one week later, I mourned the loss of my father. The synchronicity of these two events added a thick layer of chaos to my life. When the dust settled, I was left with an overwhelming sense of wanting to be better. In every possible way.

My father was a renowned surgeon whose extraordinary skill was exceeded only by his relentless sense of compassion. I feel compelled to continue his legacy of service and to use my talents for positive change. When I hold my newborn son, whose future is currently a blank canvas, I feel driven to create a more just and peaceful world.

The power of visual expression is limitless. We are the communicators, the conversation starters, the awareness-creators, and the voices of the underserved.

I don’t want to design for good. I want to design for great. Tomorrow isn’t guaranteed. So let’s be better.

Let’s make it count.

holla halo

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CONTENTS 1 2 3 4 5 6 7 8

little beast

4

fresh air

16

trevor

22

holla halo

32

casio classics

42

subir

54

woke

62

rebel belle

68

3

ME

I AM

HUMA HEAR ami ipapo-glass | COUNTING

1 1

AN.

2

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LITTLE BEAST children's apparel categories branding packaging

instructor min choi

typefaces populaire serifa

date spring 2018

overview Little Beast is a gender-neutral clothing line for toddlers that integrates bold colors, fun patterns, and strong brand ideals. The company’s name references the wild, uninhibited spirit of a tiny human. Little Beast wants to create a cohesive visual identity, as well as eco-friendly and eyecatching packaging for their brand, which is currently sold online and in specialty boutiques.

Little Beast targets upper-middle class parents of toddlers, aged 30-45, who value style, comfort, cultural awareness, and artistic expression.

solution

I chose bold complimentary colors for Little Beast, being mindful to avoid the use of blues and pinks stereotypically associated with toddler clothing. I created a series of custom icons to help communicate the values central to the brand.

The lightning bolt icon incorporated into the logo is inspired by David Bowie, an iconic symbol of androgyny. For brand typography, I mixed the 1 2 3 4 5 6playful 7 8 Populaire with sturdy Serifa. Simple apparel packaging is printed on recycled cardstock with a diecut lightning bolt to offer a sneak peek of the fabric inside. The inner panel of the packaging can be repurposed as an interactive craft space. Kids are given thought-provoking prompts and ideas to illustrate, and parents are encouraged to share the resulting creativity on social media platforms.

holla beast halo little

1 2 3 4 5 6 7 8

9 5

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primary logo

logo mark

tagline

GENDERLESS THREADS FOR ALL COOL KIDS color

typography

adjectives

POPULAIRE A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 SERIFA A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0

bold bright wild expressive playful fun

iconography

BOLD

BRAVE

EQUALITY

little beast

BRIGHT

INCLUSION

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design thinking

TH E BIG I D E A

what’s the concept?

My first child was born the week before I started design school. For me, the ideals and identities of being a mom and a being a designer have always been intertwined.

The concept for Little Beast grew out of my frustrations that, despite our advances as a society regarding gender identity, the children’s clothing industry still remains very gender-specific. I wanted to create a line of apparel based on the bright spirits of our tiny humans, rather than on the antiquated norms of how boys and girls should dress.

who supports Little Beast?

Supporters of this brand are parents of toddlers who want to move beyond the gender stereotypes of traditional “girls” or “boys” clothes. They value style, quality, comfort, cultural awareness, and freedom of expression.

what’s the target market?

The typical demographic for Little Beast is 65% female/35 % male, age 30-45, upper-middle class.

what’s the message communicated?

The message of Little Beast is one of strength, equality, and inclusion. Between the ages of 2 and 6, children are already beginning to develop their own ideas about gender and identity and find their unique place in the world. Little Beast provides a platform to build confidence and express style without judgment.

what’s the BIG IDEA? Genderless threads for all cool kids.

little beast

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little beast

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N

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little beast

www.littlebeast.com

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A b oU t

Shop

GenDeRleSs ThrEads

Sto R e S

C o n Ne c t

My caRt

For aLl coOl kiDs

Shop nOw!

THE LEGEND

of the LitTle BeaSt As the parent of a toddler, I get frustrated that shopping for my son often involves digging through sports-themed T-shirts and oversized cargo pants in various shades of blue and grey. Despite our advances as a society regarding gender awareness, the children’s clothing industry unfortunately still remains very gender-specific.

I wanted to create a brand that encourages the small humans of this world to be wild, uninhibited, and expressive without judgement. I wanted to offer style without sacrificing comfort. I wanted to celebrate diversity and equality, all while having fun.

And so the Little Beast was born.

Rock on, Little Beasts.

You are bold, brave, and bright.

You are the future.

— Ami Ipapo-Glass founder + supermom

SHOP To p s

B ot Toms

A c cE s SorI eS

O ut ErW e ar

2018 fall collection Look boOk

100% organic cotton blend

made with love in brooklyn

STORES Check out all the sweet spots now carrying LITTLE BEAST! 15 stores in 8 US cities.

AusTiN

BroOklyn DetRoit los AngEles MiaMi PorTland san DieGo san FraNcIsco

CONNECT BeaSt BoaRd

ShaRing is CarInG We love seeing photos of YOUR Little Beast in action! Tag your social media pics to be a part of our BEAST BOARD!

#MylItTleBeast

let’s ConNect Keep up with the beast! Join our email list to stay updated on our latest collections, sales, and exclusive in-store events. name

Penny, age 5

email

LennoN tee, size 5T paRker paNt, size 5t Penny’s a little camera-shy. But she’ll swear she’s just really into peek-a-boo.

Sign Me up!

little beast

1 2 3 4 5 6 7 8

AboUt

ContaCt

Shop

Orders

StoReS

ReturNs

ConNect

PrivaCy

107 S 6th St #4C Brooklyn NY 11211 917 304 2188

11

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ME

TELL

OUR

ABOUT

2 1

2

3

4 5 6 7 8

FRESH AIR public radio program categories branding web design

instructors sean bacon bradford prairie

typefaces metric surveyor

date spring 2019

overview Fresh Air is a public radio talk show covering contemporary arts and issues through intimate interviews. The show’s longtime host, Terry Gross, has been praised for her “probing questions and unusual insights.” The visual identity of Fresh Air has only been updated once since joining NPR in 1985, so the executive producers want to redesign the logo and refresh the brand in anticipation of the show’s upcoming 35th anniversary. Fresh Air’s target audience is upper-middle class, highly educated, aged 45-60. They also tend to be ecoconscious and politically active patrons of the arts.

solution The new Fresh Air logo is constructed of two speech bubbles, symbolizing the show’s emphasis on intelligent conversation and human connection.

To maintain brand recognition, I kept the two contrasting blue tones from the current logo.

The geometric humanist Metric in the logo is complemented with a tagline set in Surveyor, a sophisticated serif typeface. Speech bubbles from the logo are fashioned into a repeating pattern on branded show items that will serve as thank-you gifts for radio listeners who donate during station pledge drives. Fresh Air’s updated webpage organizes a significant archive of past interviews and features a banner image to create visual interest that differentiates it from other shows on the NPR site.

little beast

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ami ipapo-glass | works & process

1

3 2

3

4 5 6 7 8

TREVOR

non-profit organization categories branding advertising web design motion graphics

instructors bradford prairie ron padua

typefaces brandon text

date fall 2017

little beast

overview The Trevor Project is a non-profit organization that provides crisis intervention and suicide prevention services to LGBTQ youth, ages 13-24.

The company wants to refresh their current brand and create an ad campaign supporting their efforts to recruit volunteers and reach young people in need of Trevor services.

solution With a youthful target audience in mind, I refreshed the organization's identity with more concise wording to simply read Trevor. The color palette shifted from primary orange to an eyecatching combination of magenta and blue, and new brand elements were incorporated into the company website and a multi-media advertising campaign. A video animation ad was created specifically for social media platforms to target the primary demographic of at-risk LGBTQ youth. Distinct and direct brand messaging, along with striking imagery of real teens, helps to humanize the updated visual identity.

23

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logo

tagline

we are here.

typography

color

BRANDON TEXT A B C D E F G H I J K L M NOPQRSTUVWXYZ 1 2 3 4 5 6 7 8 9 0

adjectives

safe

supportive

strong

bold

encouraging

youthful

image treatment

target audiences

trevor

primary

secondary

LGBTQ youth ages 13-24

parents of at-risk LGBTQ youth ages 40-55

secondary

tertiary

friends & allies ages 13-24

supporters, volunteers & donors ages 45-60

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27

Digital media ad campaign // select motion graphics storyboards

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INTERVENTION

CRISIS

CRI SIS

SUICIDE

AND SUICIDE PREVENTION.

AND

PREVENTION.

? we

NEED HELP

we are here.

trevor

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NEED

HELP?

thetrevorproject.org

29

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31

TRY

IT YOU'LL

1 2

4 3

4

5

6 7 8

HOLLA HALO filipino food truck categories

overview

branding page layout

Holla Halo is a new San Diego-based food truck featuring the Filipino dessert, halo-halo, which literally translates as “mix-mix.” The client’s goal is to bring this ethnic treat into popular culinary culture while respecting the essence of its tradition. The brand needs a fresh visual identity that will help this new kid on the block stand out among the sea of food trucks often found at festivals, farmer’s markets, and other events.

The client hopes to target established food truck patrons who are adventurous eaters, as well as San Diego’s vibrant Filipino community.

instructor bradford prairie

typefaces festivo texta salty

date fall 2017

solution For Holla Halo’s primary brand color, I chose a purple that reflects the rich hue of ube ice cream.

Icons made into a pattern symbolize other key ingredients found in halo-halo. Clever copywriting appeals to a young, hip food truck crowd, while the menu still focuses on traditional Filipino fare. Salty, a bubbly script, is used for the logo to reference the roundness and playfulness of the dessert. For the menu, I used the handmade Festivo type family for a casual, yet slightly imperfect, aesthetic.

This is paired with the clean sans Texta for its readability, which is helpful for customers waiting in line to order.

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logo

iconography

tagline

pinoy treat truck color

typography

festivo A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 TEXTA A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0

holla halo

1 2 3 4 5 6 7 8

adjectives

fresh playful hip cheeky trendy

35

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41

GO

WE

WAY

ami ipapo-glass | works & process

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5 4 5

6 7

8

CASIO CLASSICS retro watch collection categories branding packaging web design

instructor bradford prairie

typefaces neue haas grotesk

date fall 2018

little beast

overview Casio plans to rebrand their line of vintage watches, originally designed and manufactured between 1980-1989, as a separate subdivision of Casio Electronics. The company wants to bring more visibility and consumer accessibility to these products by creating fun, retro packaging and a specialized e-commerce website.

solution I named this collection Casio Classics, building on the original Casio logo. The clean and classic Neue Haas Grotesk is the singular typeface used, and the primary brand colors are black and white. A 1980s aesthetic is evoked through splashes of retro colors and patterns inspired by Memphis design, a movement that dates back to 1981. Witty brand messaging is used on packaging and throughout the website to appeal to a target audience who values nostalgia and authenticity. Additionally, individual watches in the collection are named after characters referencing 1980s pop culture. The Casio Classics website includes a simple, user-friendly checkout process, which is much improved over the current Casio site.

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logo

color

typography

Neue Haas Grotesk A B C D E FG H I J K L M NOPQRSTUVWXYZ 1 2 3 4 5 6 7 8 9 0

adjectives

nostalgic retro fun clean

pattern

target audiences

primary | the originals Those who buy into the nostalgia of Casio Classics and most likely wore a Casio watch in the 1980s. Ages 35-50.

secondary | the imposters A younger demographic focused on retro fashion. Ages 20-35.

tertiary | the collectors Those who collect antique and vintage watches. Ages 30-45.

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design thinking

PERSONAS

JONAS

the original

occupation income marital status

41

software developer $185,000 married

children

none

location

Palo Alto, CA

education

50%

BA | Computer Science

0% 50%

Jonas wore a Casio calculator watch as a kid and is excited about the release of the new Casio Classics collection. He normally wears an Apple watch to work and during exercise, but Casio appeals to his sense of nostalgia, and he’d like to own one again. Jonas’ extensive experience with computers makes him a bit of a critic when it comes to web design and electronics.

introvert

extrovert

analytical

creative

passive

casio classics

active

1 2 3 4 5 6 7 8

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CHEYNA the imposter occupation income marital status

bartender $22,000 single

children

none

location

Delano, MN

education

High School graduate

0%

90%

10%

Cheyna is an aspiring fashion designer and social media influencer who draws inspiration for her own designs and personal wardrobe from the 1970s and 80s. She loves to shop for retro clothing and accessories but is often limited by the cost of vintage goods. Cheyna spends a lot of time blogging and posting, so having a dedicated hashtag and easy ways to share content are essential.

AMIR

the collector occupation income marital status

35

tattoo artist $65,000 single

children

none

location

Baltimore, MD

education

BFA | Art History

60%

15%

25%

Amir collects vintage watches and usually finds them at antique stores or through resale websites. He likes to wear pieces from his collection when he goes out, so he prefers his watches to be both authentic and functional. Amir has visited the main Casio website to look for watches in the past but found the volume of products to be overwhelming and the site extremely difficult to navigate.

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CASIO

CASIO

classics

CASIO

classics

classics

Data Watches

Marty

The Original Data Watch Filter

Sort By

#AW593

$35

The one.

The only.

The original.

Shop Now

Doc $35

Marty $35

Authentic retro.

Ever unsure just how much to tip your server at a restaurant? With the Marty, you can do so with conďŹ dence.

Sport

ami ipapo-glass | COUNTING

Dress

Data

Elliott $45

Keaton

Buy

Add to Faves

$65

Home

Shop

Product

Visual intro to the new Casio Classics collection.

Includes brand story and social media sharing.

Browse watches and filter categories by price, color, material, or function.

Photos and info on selected watch, including special features and technical specs.

design thinking

WIREFR A MES CASIO

CASIO

CASIO

CASIO

Cart Summary (2)

Checkout

Checkout

Checkout

classics

classics

1. Shipping

Marty QTY: 1 $35.00 Total: $35.00

classics

Step 1 of 3

Shipping Address

1. Shipping

Step 1 of 3

QTY: 1 $55.00

2. Payment

Step 2 of 3

Payment Method Last Name

Credit Card PayPal

$90.00

Shipping:

FREE

Taxes:

$5.80

Order Total:

EDIT

Jasper Adams 181 Cabrini Blvd New York, NY 10033 United States 917-304-7592 adamsjp1983@gmail.com

BILLING METHOD Credit card ending in 6358

Total: $55.00

Subtotal:

2. Payment BILLING ADDRESS

First Name

Winnie

classics

Address Line 1

Name on Card

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Create user account CVV

Order Total $95.80

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Shopping Cart

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Summary and total of selected items in cart.

Customer enters the shipping address and method of delivery.

Customer enters the billing address and method of payment.

Customer can review and place order, as well as create a user account for future orders.

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SUBIR

cultural center categories environmental branding

instructors candice lopez sean bacon

collaborators shay larby kean phan norman ramos cindy santana

typefaces whitney

date spring 2018

overview San Diego City College needs a visual identity for its new cultural resource center, which will provide a safe space on campus where students can study, recharge, and receive counseling services.

The center, which aims to serve the school’s considerable minority population, will include a specific resource area for undocumented students affected by the Deferred Action for Childhood Arrivals Act (DACA). The Spanish word subir, which means “to rise up,” also doubles as the center’s acronym, Students Uplifted By Instructional Reform.

solution I worked collaboratively with a student design team for SUBIR. We wanted to incorporate a vibrant color palette and ethnic patterns to evoke feelings of community and optimism. In logos and signage we used the school’s official typeface, Whitney, to maintain consistency with other City College graphics. A butterfly icon was created as an inspirational symbol for the Dreamer Resource Center. My specific contributions to this project were pattern design, ad campaign design, and environmental graphics. Translucent overlays were installed on windows to create a Mondrian-inspired stained glass effect, drawing visual interest from streetside pedestrians and emphasizing the geometric patterns of the building's mid-century architecture.

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primary logo

SUBIR !

CULTURAL CENTER

! secondary logo

icon

DREAMER RESOURCE CENTER

color

typography

WHITNEY A B C D E F G H I J K L M NOPQRSTUVWXYZ 1 2 3 4 5 6 7 8 9 0

adjectives

vibrant ethnic inclusive warm

pattern

subir

1 2 3 4 5 6 7 8

57

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subir

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subir

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61

AND

AND

RISE SHINE ami ipapo-glass | works & process

1 2 3 4 5

7 6

8

WOKE

cold brew coffee categories branding packaging

instructors sean bacon min choi

typefaces druk xcond cornerstone garage gothic

date spring 2018

overview Four Barrel, a San Francisco-based coffee roastery, is now releasing limited edition bottles of cold brew to raise money and generate awareness for various social justice causes. A portion of proceeds from their latest batch will be donated to the non-profit organization Black Lives Matter, commemorating Black History Month with a release date of February 2019. The client wants a bold visual identity that promotes product sales and also provides information to consumers about this important cause, reinforcing their own brand mission of “improving the lives of people all up and down the coffee chain.�

solution This special series of bottled coffee is named WOKE, a term originally coined by the Black Lives Matter organization that now refers to general social awareness. The name has a double meaning, also bringing to mind the caffeineinduced alertness one gets from drinking coffee.

I created a label focused on clean typography, preserving the Cornerstone typeface and line elements from the Black Lives Matter branding.

Strong brand messaging creates visual interest without distracting from the cause, and the stark use of black and white reinforces the sobering issue of police brutality against people of color.

Individual victims are honored with their names printed inside the bottle caps and profiles featured on the Four Barrel website.

little beast

63

www.fourbarrelcoffee.com/woke/names

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woke

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8 7

REBEL BELLE teen magazine categories

overview

branding page layout

Rebel Belle is a pop culture publication curated with a young feminist perspective. Its mission is to broaden the spectrum of traditional teen zine content to include social consciousness and political activism. With a target age range of 16-21, Rebel Belle is following the trend of a "digital-first" format with a weekly updated website and online subscriptions. The company needs a fresh look for its branded items and quarterly special edition themed magazines, which will soon be replacing monthly printed publications.

instructor bradford prairie

typefaces knockout sweet sans oswald adelle

date fall 2017

solution Rebel Belle's masthead is set in the hefty Knockout Ultimate Heavyweight (modified by a few rebellious reflections of the counters) and is contrasted with a lighter tagline in Sweet Sans. Headlines are set in Oswald, a condensed typeface that works well with the narrow magazine layout. The editorial-friendly slab serif Adelle is used for body copy. I created a pattern using the masthead counter shapes and a logo mark using the letterforms. These elements, paired with warm retro colors, comprise a unique visual identity that is both feminine and strong.

Branded swag items supporting activist culture appeal to this youthful demographic.

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masthead

tagline

color

typography

logo mark

KNOCKOUT ABCDEFGHIJKLM NOPQRSTUVWXYZ 1 2 3 4 5 6 7 8 9 0

SWEET SANS ABCDEFGHIJKLM NOPQRSTUVWXYZ 1 2 3 4 5 6 7 8 9 0

pattern elements

OSWALD A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 ADELLE ABCDEFGHIJKLM NOPQRSTUVWXYZ 1 2 3 4 5 6 7 8 9 0

adjectives

rebel belle

RADICAL

FEMININE

SASSY

FRESH

HIP

STRONG

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design thinking

PO SIT IONI N G

concept and intention With Rebel Belle I wanted to offer teen girls more intelligent and progressive magazine content than what was available to me as a teenager in the 1990s. In today's political and social climate, I also find great value in providing a platform that encourages young women to explore activism and express their voice.

positioning strategy The brand’s positioning strategy began with an audit of two categories of the current market — teen-targeted publications and magazines with feminist-driven content.

By arranging the data in a brand matrix according to age and content, several trends became evident. Though some of today’s teenage publications cover a broader range of subjects, the majority of magazines for young girls still focuses on “general female interest” — beauty, fitness, fashion, love, and celebrities. Rebel Belle does not aim to exclude these parts of teen life, but rather expand the gamut. Additionally, most current feminist magazines are targeted at an older demographic, leaving an untapped market for young feminist publications.

rebel belle

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opportunity lies here!

ROOKIE kazoo

rebel belle

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T I BE TAN ART CENTER

LU

ISA ROS

E

R O V E R

S

LO

A

s o c i a l A

N & S

P

financial group

cultural museum

children’s clothing

children’s clothing

hair stylist

dog park app

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FRESH AIR

filipino food truck

fitness conference

retro watches

teen magazine

cold brew coffee

public radio program

81

MANY THANKS typography druk neutraface

photography ami ipapo-glass bradford prairie stephen simpson simpatika unsplash pexels

To Bradford, Sean, and Candice, for your guidance.

You are so much more than mentors.

To Eugene, Norm, and Mark, for all your help.

To my community of movers, shakers, and designers, for your authenticity and inspiration.

To my wife, for your love and patience. And for putting up with my endless piles of clutter.

To my parents, for your neverending support and belief in my dreams.

To Jaxon and Lennon, for being the light that shines.

For Dad. I did it my way.

83

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