BRAND GUIDELINES
BRAND NARRATIVE INTRODUCTION At Amesbury School, we believe childhood should be filled with wonder, adventure and the freedom to discover who you are. We provide an exceptional educational journey from 9 months to 13 years, guiding children through some of the most formative years of their lives with expertise, care and purpose. The brand evokes the timeless spirit of Swallows and Amazons, Amesbury is a place where curiosity is encouraged, imagination is celebrated and every day holds the promise of a new discovery. It is a school that captures the magic of childhood—where children play imaginatively outside, forge friendships and confidence, explore their talents and develop a lifelong love of learning. Here, adventure is not only found on the playing field, in the woods or on the stage; it is found in the classroom, in conversation and in the courage to try something new. Amesbury strives to be the pre-eminent prep school of choice for families in Haslemere and the surrounding area, recognised not only for academic excellence but for the quality of the experience we create for every child. We are proud to be a school where high aspirations sit comfortably alongside exceptional care, where achievement is celebrated with humility, and where every child is known, valued and encouraged to thrive.
Our approach is rooted in the belief that outstanding education is about more than results alone. It is about nurturing confident, capable young people who are creative in their thinking, kind in their actions and resilient in the face of challenge. From the earliest years to the transition into senior school, we provide a vibrant environment that inspires personal growth, independence and a strong sense of self. Families choose Amesbury because they become part of something distinctive: a warm, supportive community united by shared values and a deep commitment to helping children flourish. We are ambitious for every child, yet never boastful; thoughtful in our use of resources, yet rich in opportunity; proud of success, yet grounded in the understanding that character matters as much as achievement. At every stage of the journey, Amesbury combines expert teaching with genuine care, creating an environment where children feel happy, secure and inspired to be their best selves. It is a place where childhood is treasured, potential is realised and lifelong foundations are built—one adventure at a time. Amesbury School: Where childhood is cherished, curiosity leads the way, and every child has the confidence to discover their own remarkable story.
BRAND MARK PRIMARY BRAND MARK
LANDSCAPE BRAND MARK
LOZENGE BRAND MARK
The lozenge brand mark is the only instance in which the logo appears in two colours. This mark’s main use is on school uniforms.
REVERSED BRAND MARK
SCHOOL FAMILY BRAND MARK
BRAND COLOURS PRIMARY COLOUR PALETTE Amesbury Core Blue Pantone: 280 C Hex: #012169 RGB: 1 / 33 / 105 CMYK: 99 / 69 / 0 / 59
Amesbury Core Rust Pantone: 483 C Hex: #653024 RGB: 101 / 48 / 36 CMYK: 0 / 52 / 64 / 60
SECONDARY COLOUR PALETTE Amesbury Grey Pantone: Cool Gray 11 C Hex: #53565A RGB: 83 / 86 / 90 CMYK: 8 / 4 / 0 / 65
Amesbury Cream Pantone: Warm Gray 1 C Hex: #D7D2CB RGB: 215 / 210 / 203 CMYK: 0 / 2 / 6 / 16
Amesbury Ink Pantone: 282 C Hex: #041E42 RGB: 4 / 30 / 66 CMYK: 94 / 55 / 0 / 74
BRAND TYPOGRAPHY HEADINGS & TITLES
Garamond Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz BODY COPY
Calibri Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Calibri Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Calibri Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Calibri Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
AMESBURY SUB BRANDS LITTLE AMESBURY
AMESBURY TENNIS ACADEMY
EMAIL SIGNATURE
Calibri Bold 11
Calibri Regular 11
First Last Name Job Title I am currently reading Persuasion by Jane Austen Amesbury School | Hazel Grove | Hindhead | Surrey | GU26 6BL Tel: 01428 604322 www.amesburyschool.co.uk
To change in outlook: File>options>mail>signatures
STATIONERY LETTERHEAD H A ZEL GROV E • HINDHE A D • SU R R EY • GU26 6 BL T E L E PHON E 014 2 8 6 0 4 32 2 w w w.a me sbu r y sc ho ol.c o.u k
HE A D • G.D. FR A NK LIN BA (HONS) DEPU T Y HE A D • MICH A EL A R MITAGE BA (HONS) QTS AMESBURY SCHOOL TRUST LIMITED REGISTERED OFFICE: AS ABOVE
REGISTERED IN ENGLAND NO: 984771
REGISTERED CHARITY No. 312058
POWER POINT
PRESENTATION TITLE
MARKETING EXAMPLES
ire, over, rn, ive
Inspire, discover,
learn,
thrive
Inspire, discover, learn, thrive Hazel Grove, Hindhead Surrey GU26 6BL
Hazel Grove, Hindhead Surrey GU26 6BL
www.amesburyschool.co.uk
www.amesburyschool.co.uk
PATTERNS FROM OUR ENVIRONMENT Based upon the Arts & Crafts-style stairs in the Lutyens building, our pattern can be used subtly as 80% of the solid colour that it sits upon. The pattern can be used both horizontally and vertically and ideally at the edge of the design.